| 1 |
Purpose of Strategic Planning
Industry Value System - Structure |
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| 2 |
Steps in Planning
Industry Value System - Risk and Reward |
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| 3 |
Market Segmentation: How to Analyze? |
Problem set 1 due |
| 4 |
Segment Attractiveness: Where to Compete?
Generic Strategies |
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| 5 |
Firm Value Chain 1
What Drives a Low - Cost Strategy |
Paper 1 due |
| 6 |
Firm Value Chain 2
What Drives a Differentiation Strategy |
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| 7 |
Issues in Vertical Integration: How Much Risk Do You Want? |
Paper 2 due |
| 8 |
Changing the Game: How Information Gives You Competitive Advantage
Strategy in Fragmented Industries |
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| 9 |
Strategy, Leadership, and Choices |
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| 10 |
Disruptive Technology, Industry Selection and Career Strategies |
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| 11 |
Review of Core Concepts in 1.46 |
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