| 1 |
Course introduction |
(no readings) |
| 2 |
International television trading: Selling American 'culture'? |
 Havens, Timothy. "Introduction: Studying Global Television Merchants," "The History of Global Television Sales," and "Selling Television Internationally." In Global Television Marketplace. London, UK: British Film Institute, 2006, pp. 1-65. ISBN: 9781844571048.
Tomlinson, John. "The Discourse of Cultural Imperialism." In Cultural Imperialism: A Critical Introduction. Baltimore, Maryland: The Johns Hopkins University Press, 1991, pp. 1-33. ISBN: 9780801842504.
Sinclair, John, Elizabeth Jacka, and Stuart Cunningham. "Peripheral Vision." In New Patterns in Global Television: Peripheral Vision. USA: Oxford University Press, 1996, pp. 1-32. ISBN: 9780198711223.
Appadurai, Arjun. "Disjuncture and Difference in the Global Cultural Economy." In Global Culture: Nationalism, Globalization and Modernity: The Theory, Culture and Society Special Issue. Edited by M. Featherstone. London, UK: Sage, 1990, pp. 295-310. ISBN: 9780803983229.
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| 3 |
Economics of the trade in text |
Hoskins, Colin, and Rolf Mirus. "Reasons for the U.S. Dominance of the International Trade in Television Programmes." Media, Culture and Society 10, no. 10 (1988): 499- 504.
Hoskins, Colin, Rolf Mirus, and William Rozeboom. "U.S. Television Programs in the International Market: Unfair Pricing?" Journal of Communication 39, no. 2 (1989): 55-75.
Rozeboom, William, Colin Hoskins, Stuart McFadyen, and Adam Finn. "Export Pricing of Television Programmes." In Global Television and Film: An Introduction to the Economics of the Business. New York, NY: Oxford University Press, 1997, pp. 68-50. ISBN: 9780198711476.
Havens, Timothy. "Buying International Programming." In Global Television Marketplace. London, UK: British Film Institute, 2006, pp. 95-118. ISBN: 9781844571048.
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| 4 |
Local reception as response |
Tomlinson, John. "Media Imperialism," and "Cultural Imperialism and the Discourse of Nationality." In Cultural Imperialism: A Critical Introduction. London, UK: British Film Institute, 2006, pp. 34-101. ISBN: 9780801842504.
Liebes, Tamar, and Elihu Katz. "Mutual Aid in the Decoding of Dallas." In The Export of Meaning: Cross-Cultural Readings of Dallas. New York, NY: Oxford University Press, 1990, pp. 82-99. ISBN: 9780195054873.
Miller, Daniel. "The Consumption of Soap Opera: The Young and the Restless and Mass Consumption in Trinidad." In To Be Continued…Soap Operas Around the World. Edited by Robert Clyde Allen. New York, NY: Routledge, 1995, pp. 213-33. ISBN: 9780415110075.
Cunningham, Stuart, and Elizabeth Jacka. "Neighbourly Relations? Cross-Cultural Reception Analysis and Australian Soaps in Britain." Cultural Studies 8, no. 3 (1994): 509-526.
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| 5 |
Genre and 'transparency' - textual arguments for the trade in text |
Olson, Scott Robert. "Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency." In The Television Studies Reader. pp. 111-129.
———. "The Transparent Text." In Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency. Mahwah, NJ: Erlbaum, 1999, pp. 87-113. ISBN: 9780805832303.
Green, Joshua. "Narrative Transparency and the Form of Teen Drama." In Acts of Translation: Young People, American Teen Dramas, and Australian Television 1992-2004. Doctoral Thesis, Queensland University of Technology, 2005, pp. 88-147.
Recommended Reading
Olson, Scott Robert. "The Transparent and the Opaque." In Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency. Mahwah, NJ: Erlbaum, 1999, pp. 134-161. ISBN: 9780805832303.
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| 6 |
Scheduling international content |
Havens, Timothy. "Scheduling International Television Imports." In Global Television Marketplace. London, UK: British Film Institute, 2006, pp. 119-156. ISBN: 9781844571048.
Ellis, John. "Scheduling: The Last Creative Act in Television?" Media, Culture and Society 22, no. 1 (2000): 25-38.
Green, Joshua. "Network Ten and the Creation of a Youth Broadcaster." In Acts of Translation: Young People, American Teen Dramas, and Australian Television 1992-2004. Doctoral Thesis, Queensland University of Technology, 2005, pp. 148-212.
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| 7 |
Format trade |
Waisbord, S. "McTV: Understanding the Global Popularity of Television Formats." Television and New Media 5, no. 4 (2004): 359-383; available from MIT Library.
Moran, A. "Program Adaptations and Cultural Identity." In Copycat Television: Globalisation, Program Formats, and Cultural Identity. Luton, Bedfordshire, UK: University of Luton Press, 1998, pp. 75-144.
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| 8 |
Taking texts elsewhere - translation, adaptation, and subtitling |
Ferrari, Chiara. "The Nanny in Italy: Language, Nationalism and Cultural Identity." Global Media Journal 3, no. 4 (Spring 2004).
Kilborn, Richard. "Speak My Language." Media, Culture and Society 15, no. 4 (1993): 641-660.
Research Exercise
Find scholarly work discussing the American adaptation of The Office.
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| 9 |
International texts and transnational identities |
Wark, McKenzie. "Vector." In Virtual Geography: Living with Global Media Events. Bloomington, IN: Indiana University Press, 1994, pp. 3-28. ISBN: 9780253208941.
Gillespie, Marie. "Local Uses of Media: Negotiating Culture and Identity." In Television, Ethnicity and Cultural Change. New York, NY: Routledge, 1995, pp. 76-108. ISBN: 9780415096751.
Sparks, Colin. "The Global, the Local and the Public Sphere." In The Television Studies Reader. pp. 139-150.
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| 10 |
Alternative trade routes: Diasporic media use |
Sinclair, John, and Stuart Cunningham. "Diasporas and the Media." In Floating Lives: The Media and Asian Diasporas. Edited by John Sinclair and Stuart Cunningham. Lanham, MD: Rowman & Littlefield, 2001, pp. 1-34. ISBN: 9780742511361.
Cunningham, Stuart, and Tina Nguyen. "Popular Media of the Vietnamese Diaspora." In Floating Lives: The Media and Asian Diasporas. Edited by John Sinclair and Stuart Cunningham. Lanham, MD: Rowman & Littlefield, 2001, pp. 91-135. ISBN: 9780742511361.
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| 11 |
World markets 1 - Latin America and India |
Sinclair, John. "Mexico, Brazil and the Latin World." In New Patterns in Global Television: Peripheral Vision. pp. 33-68.
Ray, Manas, and Elizabeth Jacka. "Part II: Indian Television: An Emerging Regional Force." In New Patterns in Global Television: Peripheral Vision. pp. 83-100.
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| 12 |
World markets 2 - China, Egypt and the Arab World |
Chan, Joseph Man. "Television in Greater China: Structure, Exports, and Market Formation." In New Patterns in Global Television: Peripheral Vision. pp. 126-161.
Hong, Junhao. "Television Program Importation Since the Reform of the 1980s." In The Internationalization of Television in China: The Evolution of Ideology, Society, and Media Since the Reform. Wesport, CT: Praeger, 1998, pp. 57-76. ISBN: 9780275959982.
Amin, H. "Egypt and the Arab World in the Satellite Age" In Sinclair, J, E. Jacka, and S. Cunningham. New Patterns in Global Television: Peripheral Vision. USA: Oxford University Press, 1996, pp. 101-125. ISBN: 9780198711223.
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| 13 |
World markets 3 - Britain, Canada and Australia |
O'Regan, Tom. "The International Circulation of British Television." In British Television: A Reader. Edited by C. Brundson and J. Caughie. New York, NY: Oxford University Press, 2000, pp. 303-322. ISBN: 9780198742654.
Attallah, Paul. "Canadian Television Exports: Into the Mainstream." In New Patterns in Global Television: Peripheral Vision. pp. 161-191.
Cunninham, Stuart, and Elizabeth Jacka. "Australian Television in World Markets." In New Patterns in Global Television: Peripheral Vision. pp. 192-228.
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| 14 |
Course review |
(no readings) |