Special software is required to use some of the files in this section: .rm.
Video lectures are available for the sessions noted below.
| 1 |
Who Develops Breakthrough New Products and Services - Users or Manufacturers? |
(RM - 56K)
(RM - 80K)
(RM - 220K) |
| 2 |
Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method" |
(RM - 56K)
(RM - 80K)
(RM - 220K) |
| 3 |
Finding out What Users Really Need: The "Sticky Information" and "Learning by Doing" Problems |
|
| 4 |
Systematic Generation of Incremental Improvements to Existing Products and Services
Traditional Marketing Research Concept Generation Techniques |
(RM - 56K)
(RM - 80K)
(RM - 220K) |
| 5 |
"Brainstorming" and Creativity Training Techniques
Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA |
|
| 6 |
The MIT Media Lab Approach: "Build It and They Will Come."
Lecturer: Joe Paradiso, MIT Media Lab |
|
| 7 |
Determining Average Users' Needs Ethnographically and Then Developing Solutions
Lecturer: Dr. Harry West, VP, Design Continuum |
|
| 8 |
Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing |
|
| 9 |
Toolkits for User Innovation
Lecturer: John Wright, International Flavors and Fragrances |
|
| 10 |
User Innovation Communities - No Manufacturer Required |
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| 11 |
Resistance to Adopting Radically New Innovations - Even in Firms that "Want To" |
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