| 1 |
Course Overview and Organization |
Part 1 of the video "Triumph of the Nerds" shown in class |
| 2 |
Strategy for Software Companies: What to Think About |
Part 2 of the video "Triumph of the Nerds" |
| 3 |
How Software Became a Business |
Part 3 of the video "Triumph of the Nerds"
Student team 1: Best Practices for IT Services Firms |
| 4 |
Microsoft® Case Study: Strategy, Management, Organization |
Student Team 2: Current Standards/Platforms Battles -- .NET vs. J2EE, other
Paper 1 due |
| 5 |
Managing Software Development: Basic Issues and Best Practices |
Video from Microsoft®: Chris Peter's on "Shipping Software"
Student Team 3: Report on Different Development Experiences and Paradigms |
| 6 |
Software Sales
Guest Presentation: Brian Halligan, former MIT student and former VP of Sales, Groove Networks |
Student Team 4: Software Sales Techniques |
| 7 |
Part 1: Software Marketing
Guest Presentations: Steve Kahl (MIT PhD student, former VP of Goldman Sachs; and Charles DeWitt, former MIT LFM student, former VP of Strategy and Planning, i2, current Director of Enterprise Marketing, Kronos Software)
Part 2: Software Entrepreneurship |
Student Team 5: Software Marketing and Pricing Techniques
Student Team 7: Startup Analysis
Paper 2 due |
| 8 |
Open Source
Guest Lecturer: Professor Alan MacCormack, Harvard Business School |
Student Team 6: Analysis of For-Profit Open Source Businesses
Excerpts from the video: "Revolution OS" (2002) |
| 9 |
Software Business Overseas: Outsourcing and Innovation
Guest Presentation -- Izhar Armoney, Charles River Ventures. Specialist on Israeli software industry. MBA Wharton, currently a director of iPhrase, July Systems, Optaros, Proficiency, ThinkFire and Virtusa |
Student Team 8: Pros and Cons of Outsourcing and Global Development
Student Team 9: State of India Report
Student Team 10: State of China Report
Student Team 11: State of Israel Report
Paper 3 due |
| 10 |
"Emerging" Software Technologies/Companies - Paper Presentations 1 |
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| 11 |
Wrap-Up |
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