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1 |
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Introduction (PDF) |
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2 |
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Marketing Philosophies & Core Concepts (PDF) |
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3 |
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Knowing Your Customer: Segmenting, Targeting & Positioning (PDF) |
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4 |
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CASE STUDY: Calyx & Corolla (PDF) |
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5 |
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Product Design & Branding (PDF) |
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6 |
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CASE STUDY: Black & Decker (PDF) |
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7 |
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Market Research I: Conjoint Analysis (PDF) |
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8 |
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CASE STUDY:Intuit (PDF) |
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9 |
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Market Research II: Survey Design (PDF) |
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10 |
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Market Research III: Forecasting Demand (PDF) |
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11 |
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CASE STUDY: Optical Distortion, Inc. |
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12 |
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Consumer Behavior (PDF) |
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13 |
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Consumer Behavior (PDF) |
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14 |
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MID TERM EXAM |
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15 |
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Discuss Exam / Marketing Channels (PDF) |
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16 |
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Pricing: Core Concepts (PDF) |
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17 |
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Pricing: Psychological Considerations (PDF) |
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18 |
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CASE STUDY: Southwest Airlines (PDF) |
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19 |
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Advertising (PDF) |
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20 |
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Advertising |
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21 |
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CASE STUDY: Swatch (PDF) |
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22 |
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Competition (PDF) |
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23 |
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Class Presentations of Group Project |
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24 |
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Class Presentations (continued) |
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25 |
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Marketing Ethics & Course Overview (PDF - 1.4 MB) |
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26 |
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IN CLASS FINAL |
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