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1 |
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Introduction |
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2 |
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Case: Boston Beer Boston Beer Company, Storytelling |
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Pick Project Team |
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3 |
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Guest Lecture: Robert Klein, AMS |
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Pick Topic & Prepare Discussion |
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4 |
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Interviews, Consumer Behavior |
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Pick Topic & Prepare Discussion (continued) |
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5 |
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Guest Lecture Jim Ferry, B.I.G. |
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Conduct Interview |
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6 |
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Focus Groups: Boston Fights Drugs, Test-marketing a President |
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Conduct Interview (continued) |
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7 |
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Guest Lecture Christina Hepner Brodie |
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Complete and Transcribe Interviews |
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8 |
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Observational Methods |
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Complete and Transcribe Interviews (continued) |
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9 |
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'Scrubbing' Exercise |
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Identify and Scrub |
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10 |
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Generating Concepts |
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Identify and Scrub (continued) |
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11 |
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The Customer's Voice on Pricing |
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Create an Affinity Diagram |
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12 |
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Presentations |
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