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Home > Courses > Sloan School of Management > Listening to the Customer > Lecture Notes

Lecture Notes

The following lecture notes correspond with topics outlined in the calendar section.
1. Lecture 1: First Class (PDF)
2. Lecture 2: Boston Beer (PDF)
3. Lecture 3: Interviewing (PDF)
4. Lecture 4: Observation (PDF)
5. Lecture 5: Scrubbing (PDF)
6. Lecture 6: The Pains and Pleasures of Pricing (PDF)

 

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