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LEC # |
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TOPICS |
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1 |
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Introduction (PDF) |
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2 |
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Conjoint Basics (PDF) |
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3 |
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Creating a Survey (PDF) |
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4 |
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Cluster Analysis (PDF) |
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5 |
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Segmentation and Market Structure |
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6 |
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Guest Lecture: Dewey Library Staff, Secondary Research |
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7 |
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John Wax Case and Factor Analysis |
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8 |
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Perceptual Maps (PDF) |
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9 |
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Review Case: MSA |
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10 |
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Information Pump |
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11 |
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Presentations |
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12 |
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Presentations |
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