I. What is Marketing Strategy?
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LEC # |
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TOPICS / READINGS |
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1 |
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Introduction. |
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2 |
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Coors. Harvard Business School Case #9-388-014. |
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II. What is Finding Profit Opportunities Strategy?
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LEC # |
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TOPICS / READINGS |
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3 |
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Prelude. Harvard Business School Case #9-373-052. |
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4 |
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The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035. |
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5 |
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Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103. |
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6 |
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Browser Wars. Harvard Business School Case #9-798-094. |
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III. Creating Competitive Advantage
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LEC # |
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TOPICS / READINGS |
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7 |
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Wernerfelt, Birger. "An Efficiency Criterion for Marketing Design." |
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8 |
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EMI and the CT-scanner (A). Harvard Business School Case #9-383-194. |
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9 |
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Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class). |
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10 |
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Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class). |
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11 |
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Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024. |
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12 |
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Mid-term Exam. |
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13 |
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Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090. |
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IV. Challenging Competitive Advantage
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LEC # |
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TOPICS / READINGS |
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14 |
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Collis and Montgomery. "Resources and Rents." |
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15 |
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Southwest Airlines (A). Harvard Business School Case #9-575-060. |
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16 |
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Head Ski. Harvard Business School Case #6-313-120. |
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17 |
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Complaint Letters. |
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18 |
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SAS (A). Harvard Business School Case #593-001-1. |
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19 |
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Fox. Harvard Business School Case #9-387-096. |
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20 |
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E-trade. Stanford Case #M-286. |
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V. Creating Corporate Advantage
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LEC # |
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TOPICS / READINGS |
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21 |
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Collis and Montgomery. "Creating Corporate Advantage." Harvard Business Review. #98303. |
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22 |
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Costco Companies. Harvard Business School Case #9-599-041. |
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23 |
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Newell. Harvard Business School Case #N9-799-139. |
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24 |
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Final Lecture. |
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25 |
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Final Exam / Paper Due. |
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