Module 1: Marketing and Entrepreneurship
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
1 |
|
|
|
Introduction (PDF) |
|
|
|
|
|
|
|
2 |
|
|
|
Sustaining Competitive Advantages of New Ventures (PDF) |
|
|
|
|
|
|
|
3 |
|
|
|
Guest Speaker: Eric Spitz, Chief Executive Officer of Trakus |
|
|
|
|
Module 2: Identifying Market Opportunities
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
4 |
|
|
|
Market Research (PDF) |
|
|
|
|
|
|
|
5 |
|
|
|
Wildfire Communications (PDF) |
|
|
|
|
|
|
|
6 |
|
|
|
Demand Forecasting (PDF) |
|
|
|
|
|
|
|
7 |
|
|
|
AT&T USA Direct In-Languge Service: India (PDF) |
|
|
|
|
Module 3: Market Development
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
8 |
|
|
|
Creating a New Market (PDF) |
|
|
|
|
|
|
|
9 |
|
|
|
Segmentation and Targeting (PDF) |
|
|
|
|
|
|
|
10 |
|
|
|
Product Concept Development (PDF) |
|
|
|
|
|
|
|
11 |
|
|
|
Focus vs Diversification |
|
|
|
|
|
|
|
12 |
|
|
|
Positioning Tools (PDF) |
|
|
|
|
Module 4: Entrepreneurial Communication Strategy
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
13 |
|
|
|
Brent Hodgins, Guest Speaker |
|
|
|
|
|
|
|
14 |
|
|
|
Leverage Communication |
|
|
|
|
|
|
|
15 |
|
|
|
Overcome Market Resistance |
|
|
|
|
Module 5: Entrepreneurial Pricing Strategy
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
16 |
|
|
|
Pricing Tools I |
|
|
|
|
|
|
|
17 |
|
|
|
Pricing Tools II |
|
|
|
|
|
|
|
18 |
|
|
|
Market Expansion and Pricing |
|
|
|
|
Module 6: Entrepreneurial Distribution Strategy
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
19 |
|
|
|
Mathsoft (A) |
|
|
|
|
|
|
|
20 |
|
|
|
Guest Speaker: Nick Lazaris, CEO of Keurig |
|
|
|
|
Module 7: Building Customer Relationships
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
21 |
|
|
|
Managing Customers |
|
|
|
|
|
|
|
22 |
|
|
|
Relationship Marketing and Wrap-Up |
|
|
|
|
Presentation of Marketing Plans
|
|
|
|
LEC # |
|
|
|
TOPICS |
|
|
|
|
|
|
|
23 |
|
|
|
Presentation of Marketing Plans |
|
|
|
|
|
|
|
24 |
|
|
|
Presentation of Marketing Plans |
|
|
|
|
|
|
|
25 |
|
|
|
Presentation of Marketing Plans |
|
|
|
|