| 1 |
Case: FedEx
Introduction |
| 2 |
Case: Calyx and Corolla
Theory: Customer Life Time Value |
| 3 |
Case: Population Services
Theory: Decision Making |
| 4 |
Case: Coke
Theory: Pricing I |
| 5 |
Case: Rohm and Haas
Theory: Pricing II |
| 6 |
Case: BMW Films
Theory: Advertising |
| 7 |
Midterm Exam |
| 8 |
Case: Zenith
Theory: Diffusion |
| 9 |
Case: Humminbird
Theory: Product Development |
| 10 |
Case: Yoplait
Theory: Research Methods |
| 11 |
Cases: Xerox and Intuit
Theory: Customer Satisfaction |
| 12 |
Cases: Barco and Swatch
Theory: Product Life Cycle |
| 13 |
Cases: Levi's, and Black and Decker
Theory: Branding |
| 14 |
Presentations and Simulation |
| 15 |
Final Exam |