| 1 |
Course Overview |
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| 2 |
Customer Segmentation and Customer Value Proposition |
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| 3 |
Group Presentations
Customer Segmentation and Customer Value Proposition |
Assignment 1: Customer Segmentation and Customer Value Proposition |
| 4 |
The Firm as a Bundle of Competencies |
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| 5 |
Group Presentations
The Firm as a Bundle of Competencies |
Assignment 2: Bundle of Competencies |
| 6 |
The Mission of the Firm and the Craft of the Strategic Agenda |
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| 7 |
Group Presentations
Mission and Strategic Agenda |
Assignment 3: Mission and Strategic Agenda |
| 8 |
Operational Effectiveness |
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| 9 |
Group Presentations
Operational Effectiveness |
Assignment 4: Operational Effectiveness |
| 10 |
Innovation |
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| 11 |
Group Presentations
Innovation |
Assignment 5: Innovation |
| 12 |
Aggregate and Granular Metrics and Financial Evaluation |
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| 13 |
Group Presentations
Aggregate and Granular Metrics and Financial Evaluation |
Assignment 6: Aggregate and Granular Metrics and Financial Evaluation |
| 14 |
Final Wrap-up |
Assignment 7: Final Report and Executive Summary |