| 1 |
Course Overview (PDF)
Examples Delta (PDF)
DMK Introduction (PDF) |
| 2 |
Customer Segmentation and Customer Value Proposition (PDF)
DMK Segmentation Assignment (PDF) |
| 3 |
Group Presentations
Customer Segmentation and Customer Value Proposition |
| 4 |
The Firm as a Bundle of Competencies (PDF - 1.0 MB)
Mission I (PDF)
Mission II (PDF - 2.1 MB)
Mission Forms (PDF)
DMK's Mission (PDF) |
| 5 |
Group Presentations
The Firm as a Bundle of Competencies |
| 6 |
The Mission of the Firm and the Craft of the Strategic Agenda (PDF - 1.0 MB)
DMK Strategic Agenda (PDF) |
| 7 |
Group Presentations
Mission and Strategic Agenda |
| 8 |
Operational Effectiveness |
| 9 |
Group Presentations
Operational Effectiveness |
| 10 |
Innovation (PDF)
DMK Innovation (PDF) |
| 11 |
Group Presentations
Innovation |
| 12 |
Aggregate and Granular Metrics and Financial Evaluation
Metrics I (PDF)
Metrics II (PDF)
DM Metrics (PDF) |
| 13 |
Group Presentations
Aggregate and Granular Metrics and Financial Evaluation |
| 14 |
Final Wrap-up |