15.912 | Fall 2008 | Graduate

Technology Strategy

Readings

Additional Articles

Chaudhuri, Saabira. “Why Apple’s iPhone is Not the Next iPod.” Fast Company, December 19, 2007.

Apple Sells One Million iPhone 3Gs in First Weekend.” Apple Press Release, July 14, 2008.

Apple iPhone 3G Still Not Among Top Five Mobile Phones.” Palluxo.com, November 2, 2008.

Russell, Terrence. “Apple’s Games Strategy Looks Beyond Consoles and the iMac.” The Industry Standard, May 7, 2008.

Kim, Gary. “Will Android Cannibalize iPhone or BlackBerry?” Technology Marketing Corporation. Tmcnet.com, April 3, 2008.

Diaz, Jesus. “Pwnage iPhone Unlocking and Hacking Tool Now Available, Works Great.” Gizmodo, April 3, 2008.

Silverberg, David. “Study of iPhone Users Reveals Interesting Habits of Apple Customers.” Digital Journal, April 3, 2008.

Holson, Laura M. “Mobile Phone Industry Takes Aim at the iPhone.” New York Times, April 4, 2008.

Keizer, Gregg. “iPhone Picks Up Serious Steam in Smart Phone Market.” Computer World, April 3, 2008.

Keizer, Gregg. “Apple Adds Exchange Support to iPhone, Unveils SDK.” Computer World, March 6, 2008.

Pogue, David. “A First Look at Google’s New Phone.” New York Times, September 23, 2008.

Helft, Miguel, and Saul Hansell. “Google Introduces an iPhone Rival Open to Whims.” New York Times, September 24, 2008.

Who Holds the Key?” Economist.com, August 15, 2008.

Shankland, Stephen. “Google Android Goes to Market with App Store.” Silicon.com, October 23, 2008.

Pogue, David. “Google Phone Delivers, but Not a Knockout Blow.” International Herald Tribune, October 16, 2008.

“The Un-iPhone.” The Economist, September 25, 2008.

Visa to Develop Mobile Payment-related Services for Android Platform.” Visa Press Release, September 25, 2008.

“AT&T Warms to Google’s Android.” Los Angeles Times, April 3, 2008.

Segan, Sascha. “Google’s Android Makes its Public Debut.” PCMag.com, February 12, 2008.

Elgin, Ben. “Google Buys Android for its Mobile Arsenal.” Business Week, August 17, 2005.

Lev-Ram, Michal. “AT&T and Verizon in Race to “Open Up.”” Fortune, March 18, 2008.

What is Android.”

Parker, Andrew. “Nokia Relies on Innovation to Stay Ahead of the Pack.” Financial Times, June 24, 2008.

Holson, Laura M. “Nokia does a Map Deal, Signaling Strategic Bet.” New York Times, October 2, 2007.

Sylvers, Eric. “Nokia’s Ovi is Growing with the Times.” International Herald Tribune, September 3, 2008.

Stone, Brad. “Play it Again, Nokia. For the 3rd Time.” New York Times, August 27, 2007.

Ibison, David. “Nokia to Take Full Control of Symbian.” Financial Times, June 24, 2008.

Visa and Nokia Working Together to Deliver Payment Applications for Next Generation Mobile Devices.” Visa Press Release, September 25, 2008.

Course Info

Instructor
As Taught In
Fall 2008
Level
Learning Resource Types
Lecture Notes
Written Assignments
Presentation Assignments