Dr. John Macomber
This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.
Macomber, John. 1.46 Strategic Management in the Design and Construction Value Chain, Fall 2003. (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/civil-and-environmental-engineering/1-46-strategic-management-in-the-design-and-construction-value-chain-fall-2003 (Accessed). License: Creative Commons BY-NC-SA