|LEC #||TOPICS||OBJECTIVES||OTHER MATERIALS|
Introduction to course
Communication strategy and structure (PDF)
To introduce the course purpose and requirements.
To define the characteristics of managerial communication.
To explore the components of a communication strategy and how to create one.
Strategy and structure (cont.)
To explore how structure is related to strategy.
To present the idea of direct and indirect structure.
To discuss how to create and evaluate a logical and persuasive argument.
Examples of direct/indirect structure
"Management by Objective" memo
Examples of persuasive communication
Minto pyramid (PDF)
|To discuss a range of successful practices for structuring and delivering an oral presentation.||
Guidelines for oral presentations
Oral presentation evaluation form
"Craigstone Corporation" in-class case
Oral presentations (cont.)
Handling Q&A (PDF)
To discuss creating and using effective visual aids during a presentation.
To explore effective techniques for handling questions and answers.
|Tips for effective PowerPoint projection|
Style and tone
To explore effective writing processes.
To discuss ways to bring clarity and coherence to your writing.
To examine how the selection and arrangement of words can result in a particular style and tone.
To discuss how to market yourself effectively through your resume.
To discuss principles of creating a powerful MIT Sloan MBA resume.
To examine a "before and after" resume.
"Creating a Powerful MIT Sloan MBA Resume." Sloan Career Development Office
Sample "Before and After" resume
List of resume Action Verbs
Key skills/competencies by industry and/or function
"MIT Sloan MBA Resume Guidelines." MIT Sloan Career Development Office
To learn about the norms and values that govern differences in communication styles.
To identify, in particular, cultural variations in business communication.
To increase individual effectiveness in intercultural communication.
|Some questions to ask about culture|
Intercultural communication (cont.)
To examine a range of cross-cultural, communication, and ethical issues.
To discuss strategies for effective group presentations.
|Guidelines for group presentations|
Active and reflective listening
|To recognize characteristics of active and reflective listening.|
To discuss how to market yourself effectively through cover letters.
To examine models of cover letters.
To discuss principles of impactful cover letters.
Samble MBA cover letters
Basic cover letter format
Checklist for creating impactful MIT Sloan MBA cover letters
Company/industry research: how to get started
Sample job descriptions
Communication in the job search
To discuss how to market yourself effectively in an MBA-level interview.
To explore the MBA interviewing process.
An introduction to MIT Sloan MBA interviewing
Sample interview questions for summer internship interviews
General model for a post-interview thank-you letter
Thank-you notes make a difference
|12||Communication: media choice||To explore effective communication using electronic media, emphasizing audience needs, choice of media, and message style/length/tone.|
|13||Team project presentations||To practice effective team presentation skills.|
|14||Course wrap-up (PDF)||To summarize and synthesize key concepts from 15.280.|