Lecture Videos
Lecture 2: Basing New Commercial Products on "Lead User" Innovations
Viewing videos requires an internet connection
Description: Producers can benefit from commercializing user—developed innovations—but they must learn to identify those “lead users” who develop the most valuable ones. This video explains methods by which firms can identify and learn from lead users.
Speaker: Eric von Hippel
Course Info
Instructor
Departments
As Taught In
Spring
2012
Level
Topics
Learning Resource Types
theaters
Lecture Videos
notes
Lecture Notes
assignment
Written Assignments
