Prof. Matt Marx
This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Students develop detailed business plans for a startup. It is intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process.
Aulet, William, Howard Anderson, and Matt Marx. 15.390 New Enterprises, Spring 2013. (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/sloan-school-of-management/15-390-new-enterprises-spring-2013 (Accessed). License: Creative Commons BY-NC-SA