The reading guides below contain a list of study questions to guide you through the readings, as well as instructions for the assigned one-pagers and exercises due throughout the course.
Assignment files.
| SES # |
TOPICS |
READING GUIDES |
| 1 |
The economics of information |
|
| 2 |
Sermo |
(PDF) |
| 3 |
Differential pricing, signaling and screening |
(PDF) |
| 4 |
Bundling and aggregation |
(PDF) |
| 5 |
Search and competition |
(PDF) |
| 6 |
Two-sided networks: eBay |
(PDF) |
| 7 |
Pricing at zero |
(PDF) |
| 8 |
Amazon |
(PDF) |
| 9 |
Targeted advertising: Google |
(PDF) |
| 10 |
Measurement, analytics and experimentation |
|
| 11 |
The long tail |
(PDF) |
| 12 |
Deep QA and knowledge work |
(PDF) |
| 13 |
Midterm exam |
|
| 14 |
Wikipedia |
(PDF) |
| 15 |
Enterprise 2.0 |
(PDF) |
| 16 |
Open source and innovation |
(PDF) |
| 17 |
Experimentation, replication and innovation |
(PDF) |
| 18 |
Digital advantage |
(PDF) |
| 19 |
Social networks |
(PDF) |
| 20 |
Information analytics |
(PDF) |
| 21 |
Student presentations |
|
| 22 |
Emerging electronic markets |
(PDF) |
| 23 |
Future of information economy |
(PDF) |
