Calendar

SES # TOPICS KEY DATES
1 The economics of information  
2

Sermo

Guest speaker: Dan Palestrant

Sermo one-pager due
3 Differential pricing, signaling and screening  
4 Bundling and aggregation Bundling exercise due
5

Search and competition

Guest speaker: Gregg Gordon

Project group lists due
6

Two-sided networks: eBay

Guest speaker: Neel Sundaresan

eBay one-pager due
7

Pricing at zero

Guest speaker: Chris Anderson

Project proposal due
8

Amazon

Guest speaker: Jeff Wilke

Amazon one-pager due
9

Targeted advertising: Google

Guest speaker: Hal Varian

 
10 Measurement, analytics and experimentation  
11 The long tail

Project progress report due

Long tail one-pager due

12

Deep QA and knowledge work

Guest speaker: David Ferrucci

 
13 Midterm exam  
14 Wikipedia  
15

Enterprise 2.0

Guest speaker: Andrew McAfee

Project slides due

Project option 2 blog post due

16

Open source and innovation

Guest speaker: Eugene Lee

Project presentations begin (Ses #16-22)
17 Experimentation, replication and innovation Experimentation one-pager due
18 Digital advantage  
19 Social networks  
20

Information analytics

Guest speaker: Gary Loveman

 
21 Student presentations  
22 Emerging electronic markets Emerging electronic markets one-pager due
23 Future of information economy Project report due

Course Info

As Taught In
Fall 2010
Level
Learning Resource Types
Projects with Examples
Written Assignments