The Economics of Information: Strategy, Structure and Pricing

Laptop screen spraying out dollar bills.

The growth of the information technology sector has changed the nature of economics and business practices by impacting the collection and analysis of data. This course explores the role of information technology in management today. (Image by MIT OpenCourseWare.)

Instructor(s)

MIT Course Number

15.567

As Taught In

Fall 2010

Level

Graduate

Cite This Course

Course Features

Course Description

15.567 The Economics of Information provides an analysis of the underlying economics of information with management implications. It studies the effects of digitization and technology on industry, organizational structure, and business strategy, and examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. In addition, the course considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances.

Brynjolfsson, Erik. 15.567 The Economics of Information: Strategy, Structure and Pricing, Fall 2010. (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/sloan-school-of-management/15-567-the-economics-of-information-strategy-structure-and-pricing-fall-2010 (Accessed). License: Creative Commons BY-NC-SA


For more information about using these materials and the Creative Commons license, see our Terms of Use.


Close