Marketing Management

Diagram of the ''4 P's of Marketing.''

Diagram of the "4 P's" of marketing. (Courtesy of Prof. Shane Frederick.)

Instructor(s)

MIT Course Number

15.812

As Taught In

Fall 2002

Level

Graduate

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Course Features

Course Description

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Frederick, Shane. 15.812 Marketing Management, Fall 2002. (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/sloan-school-of-management/15-812-marketing-management-fall-2002 (Accessed). License: Creative Commons BY-NC-SA


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