*Chapter numbers in the table refer to the following textbook:
Kotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 1998. ISBN: 9780130807953. [ISBN-10: 0130807958]
| LEC # |
Topics |
Files |
| 1 |
Introduction |
(PDF) |
| 2 |
Marketing Philosophies & Core Concepts |
(PDF) |
| 3 |
Knowing your customer: segmenting, targeting & positioning |
(PDF) |
| 4 |
CASE STUDY: Calyx & Corolla |
(PDF) |
| 5 |
Product Design & Branding |
(PDF) |
| 6 |
CASE STUDY: Black & Decker |
(PDF) |
| 7 |
Market Research I: Conjoint Analysis |
(PDF) |
| 8 |
CASE STUDY: Intuit |
(PDF) |
| 9 |
Market Research II: Survey Design |
(PDF) |
| 10 |
Market Research III: Forecasting Demand |
(PDF) |
| 11 |
CASE STUDY: Optical Distortion, Inc. |
|
| 12 |
Consumer Behavior |
(PDF) |
| 13 |
Consumer Behavior |
(PDF) |
| 14 |
MID TERM EXAM |
|
| 15 |
Discuss exam / Marketing Channels |
(PDF) |
| 16 |
Pricing: core concepts |
(PDF) |
| 17 |
Pricing: psychological considerations |
(PDF) |
| 18 |
CASE STUDY: Southwest Airlines |
(PDF) |
| 19 |
Advertising |
(PDF) |
| 20 |
Advertising |
|
| 21 |
CASE STUDY: Swatch |
(PDF) |
| 22 |
Competition |
(PDF) |
| 23 |
Class Presentations of Group Project |
|
| 24 |
Class Presentations (continued) |
|
| 25 |
Marketing Ethics & Course Overview |
(PDF - 1.4MB) |
| 26 |
IN CLASS FINAL |
|
