Pricing

Image of scattered US currency.

What will your money buy you? This course explains the rationale and analysis used in the pricing of consumer goods and services. (Image by Daniel Borman on Flickr.)

Instructor(s)

MIT Course Number

15.818

As Taught In

Spring 2010

Level

Graduate

Cite This Course

Course Features

Course Description

This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.

Other OCW Versions

Archived versions: Question_avt logo

Tucker, Catherine. 15.818 Pricing, Spring 2010. (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/sloan-school-of-management/15-818-pricing-spring-2010 (Accessed). License: Creative Commons BY-NC-SA


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