| 1 |
Introduction |
| 2 |
Economic value in use: Atlantic computer example |
| 3 |
Pricing under customer uncertainty |
| 4 |
Virgin case |
| 5 |
Measuring customer response to prices |
| 6 |
Colonial Homes: Price elasticities |
| 7 |
Pricing to divide customers |
| 8 |
Keurig case |
| 9 |
Technology and pricing |
| 10 |
SIMS case |
| 11 |
Pricing simulation |
| 12 |
Pricing simulation (cont.) |
| 13 |
Pricing with competitors |
| 14 |
Cigarette wars case |
| 15 |
Group presentations |
| 16 |
Group presentations (cont.) |
| 17 |
Group presentations (cont.) |
| 18 |
Class wrap up |
| 19 |
In class final exam |
