Prof. Catherine Tucker
This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.
Tucker, Catherine. 15.818 Pricing, Spring 2010. (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/sloan-school-of-management/15-818-pricing-spring-2010 (Accessed). License: Creative Commons BY-NC-SA