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Course Info

Instructors:
  • Prof. Dan Ariely
  • Prof. Michael Norton
Course Number:
  • 15.840
Departments:
  • Sloan School of Management
As Taught In: Spring 2004
Level: Graduate

Topics

  • Business
    Marketing

Learning Resource Types

notes Lecture Notes
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Course Info
Special Seminar in Marketing: Marketing Management
  • Syllabus

  • Calendar

  • Readings

  • Lecture Notes

  • Exams

  • Projects

Resources

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Exams

15840_final.pdf

15840_midterm.pdf


Lecture Notes

15840_ses1.pdf

15840_ses10.pdf

15840_ses11.pdf

15840_ses12.pdf

15840_ses13.pdf

15840_ses2.pdf

15840_ses3.pdf

15840_ses4.pdf

15840_ses5_1.pdf

15840_ses5_2.pdf

See all arrow_forward

Course Info

Instructors:
  • Prof. Dan Ariely
  • Prof. Michael Norton
Course Number:
  • 15.840
Departments:
  • Sloan School of Management
As Taught In: Spring 2004
Level: Graduate

Topics

  • Business
    Marketing

Learning Resource Types

notes Lecture Notes
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