|1||Creating, capturing, and delivering value with technology strategy|
|I. Creating value: technology, market, and organizational perspectives|
|2||Case: eInk|| |
McGahan, Anita. "How Industries Change." Harvard Business Review, October 1, 2004.
|3||Case: Apple 2006|| |
Moore, G. Crossing the Chasm. Revised ed. New York, NY: Harper Collins, 1999. (Read chapter 1 "High-Tech Marketing Illusion," and chapter 2 "High-Tech Marketing Enlightenment," pp. 9-62.) ISBN: 9780066620022.
|4||Industry life cycles and evolution of markets||No required reading|
|5||Case: Novartis|| |
Tushman, Michael, and Wendy Smith. "Technological Change, Ambidextrous Organizations and Organizational Evolution." In Companion to Organizations. Edited by J. Baum. Malden, MA: Wiley-Blackwell, 2002. ISBN: 9780631216940.
Eisenhardt, Kathleen, and Charles Galunic. "Coevolving: At Last, A Way to Make Synergies Work." Harvard Business Review, January 1, 2000.
|6||Partnership case: Intel (A): photolithography strategy in crisis|| |
Eisenhardt, Kathleen, and Shona Brown. "Patching: Restitching Business Portfolios in Dynamic Markets." Harvard Business Review, May 1, 1999.
Henderson, Rebecca "Going for Growth: Managing Discontinuous Innovation." Chapter 7 in Strategy and Technology. (forthcoming)
|7||Organizational of innovation: structure, processes and incentives||No required reading|
|II. Capturing value: appropriability, competition, and interdependence|
|8||Case: Abgenix and the XenoMouse||Henderson, Rebecca. "Making Money From Innovation." Chapter 3 in Strategy and Technology. (forthcoming)|
|9||Appropriability: uniqueness and complementary assets||No required reading|
|10||Case: Ember: developing the next ubiquitous network standard|| |
Shapiro, Carl, and Hal Varian. "The Art of Standards Wars." California Management Review 41, no. 2 (1999): 8-32.
Arthur, Brian. "Increasing Returns and the New World of Business." Harvard Business Review, July 1, 1996. (PDF)
|11||Open standards, increasing returns, and propriety control||No required reading|
|12||Case: Red Hat and the Linux revolution||Henderson, Rebecca, and Kim Clark. "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms." Administrative Science Quarterly 35 (1990): 9-30.|
|13||Partnership case: Google and AOL||Brown, Shona, and Kathleen Eisenhardt. "The Art of Continuous Change: Linking Complexity Theory and Time-paced Evolution in Relentlessly Shifting Organizations." Administrative Science Quarterly 42 (1997): 1-34.|
|14||Horizontal / vertical strategies and the evolution of the value chain||No required reading|
|15||Case: Nokia, Apple iPhone, and Google phone|| |
Brandenburger, Adam, and Barry Nalebuff. Co-Opetition. New York, NY: Broadway Business, 1997. (Read chapter 1 "War and Peace," chapter 2 "Co-Opetition," and chapter 5 "Added Value," pp. 3-39 and 110-158.) ISBN: 9780385479509.
|16||Strategic management of platforms and ecosystems||No required reading|
|III. Delivering value: organizational dynamics and inter-firm relationships|
|17||Case: we've got rhythm! Medtronic Corporation's cardiac pacemaker business|| |
Repenning, Nelson, and John Sterman. "Nobody Ever Gets Credit For Fixing Problems That Never Happened." California Management Review 43, no. 4 (2001): 64-88.
Eisenhardt, Kathleen and Don Sull. "Strategy as Simple Rules." Harvard Business Review, January 1, 2001.
Eisenhardt, Kathleen and Shona Brown. "Time Pacing: Competing in Markets that Won't Stand Still." Harvard Business Review, March 1, 1998.
|18||Case: Toyota Motor corporation: launching Prius|| |
Eisenhardt, Kathleen, Jean Kahwajy, and L. J. Bourgeois III. "How Management Teams Can Have a Good Fight." Harvard Business Review, July 1, 1997.
Eisenhardt, Kathleen. "Making Fast Strategic Decisions in High-Velocity Environments." Academy of Management Journal 32 (1989): 543-576.
|19||Organizational dynamics: overload, time-pacing, simple rules, and probing||No required reading|
|20||Partnership case: Alza/Ciba (1): structuring a deal?||Hamel, Gary, Yves L. Doz, and C. K. Prahalad. "Collaborate With Your Competitors — And Win." Harvard Business Review, January 1, 1989.|
|21||Partnership case: Alza/Ciba (2): managing the relationship, 1977-1979||No required reading|
|IV. Practicing technology strategy|
|22||Case: Kodak and the digital revolution (A)||No required reading|
|23||Selected student presentations||No required reading|
|24||Conclusions and reflections||No required reading|