Supplementary readings are used to illustrate key concepts in each section of the course. Some of these concepts may be familiar to those who have taken 15.350 / 15.351, Managing Technological Innovation and Entrepreneurship. If you have not taken either 15.350 or 15.351, and if you are otherwise unfamiliar with the following concepts:
...then you may wish to read ahead in the papers that follow. These are also listed in the regular course readings by session, but are here laid out by relevant topic for additional study.
McGahan, Anita. "How Industries Change." Harvard Business Review, October 1, 2004.
Moore, G. Crossing the Chasm. Revised ed. New York, NY: Harper Collins, 1999. (Read chapter 1 "High-Tech Marketing Illusion," and chapter 2 "High-Tech Marketing Enlightenment," pp. 9-62.) ISBN: 9780066620022.
Henderson, Rebecca. "Making Money From Innovation." Chapter 3 in Strategy and Technology. (forthcoming)
Shapiro, Carl, and Hal Varian. "The Art of Standards Wars." California Management Review 41, no. 2 (1999): 8-32.
Brandenburger, Adam, and Barry Nalebuff. Co-Opetition. New York, NY: Broadway Business, 1997. (Read chapter 1 "War and Peace," chapter 2 "Co-Opetition," and chapter 5 "Added Value," pp. 3-39 and 110-158.) ISBN: 9780385479509.
Tushman, Michael, and Wendy Smith. "Technological Change, Ambidextrous Organizations and Organizational Evolution." In Companion to Organizations. Edited by J. Baum. Malden, MA: Wiley-Blackwell, 2002. ISBN: 9780631216940.
Henderson, Rebecca "Going for Growth: Managing Discontinuous Innovation." Chapter 7 in Strategy and Technology. (forthcoming)