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Calendar

LEC # TOPICS CASES KEY DATES
Introduction and Overview
1 What is technology strategy and why does it matter E Ink
Technological Innovation
2 Technological innovation A123 Systems
3 Technological innovation and design options Rise and Fall of Iridium
4 Projects (an opportunity to present proposals for project ideas)
Demand Opportunity, Life-cycles and Transition
5 Demand opportunity Lexar Media: The Digital Photography Company? Paper 1 due
6 Marketing high-tech products Documentum, Inc.
7 Debrief and discussion on demand opportunity
8 Life-cycles and transitions Kodak and the Digital Revolution (A)
9 Responses to transitions Polaroid: Entering Digital Imaging Paper 2 due
10 Debrief and discussion on transitions and disruption
Business Ecosystems, Creating and Capturing Value
11 Business ecosystems Danger, Inc.
12 Standards battles Adobe Systems Incorporated
13 Ecosystems, standards and value capture Ember Corporation: Developing the Next Ubiquitous Networking Standard Paper 3 due
14 Debrief and discussion on ecosystems and value capture
15 Open innovation and open source Red Hat and the Linux Revolution
16 Debrief and discussion on open innovation and open source
Strategy, Adaptation, Agility and Decision-making
17 Strategy and adaptation Apple, Inc. (2008)
18 Re-invention and convergence iPod vs. Cell Phone: A Mobile Music Revolution?, iPhone vs. Cell Phone, and Google, Inc.
19 Debrief and discussion on strategic agility Paper 4 due
20 Simulation Back Bay Battery
21 Tough decisions Toyota Motor Corporation: Launching Prius
22 Debrief and discussion on decision-making
Wrap-up, Summary and Project Presentations
23 Wrap-up and summary
24 Project presentations (1)

Final paper due

Final presentations due
25 Project presentations (2)