The project materials presented below are courtesy of Korn Chinsawananon, Kari Hodges, Sora Bae Kim, and Nicholas Sze, and are used with permission.
During their visit, the team observed six clinics and conducted over 80 interviews with competitors, Unjani nurses and staff, customers, and consumers. The team outlined standardized marketing models, partnerships, and nurse-designed training materials with the hopes that they will ensure quality of customer experience and a consistent value proposition.
These resources have been included on this course site with permission from Imperial Health Services, Unjani Clinic. Please note that you may not use the Imperial Health Services name or logo, or any variations thereof, except for purposes of attribution.