|1||The Writing Process||Class Introduction|
What does the CEO Want?
How can You Manage up the Ladder?
1. Find and interview your writing partner about a work or school incident that was disappointing/discouraging. What was the person's action, reaction and what was the final result?
2. Give a 2 minute presentation introducing you writing partner and describing the incident to the class.
3. We will review and analyze real company memoranda.
|2||What is an Argument?||Today we will discuss and evaluate Good/Bad Writing.|
1. Today we will review and comment on arguments made by students and pros.
|3||Class Individual Research Day: Grant Research||Today you will take the class time to focus on how to conduct grant research. I expect you to take time to head to the library or take a trip to the Boston Grant Making Library in order to begin your homework.|
Find 1 grant related to a topic of interest to you. Print the grant write up out and bring it to our next class for review and discussion.
|4||Grant Writing Workshop||Today we will discuss the grants that you found and talk briefly about grant-writing strategy. Also, we will begin to look at your submitted writing.|
|5||Press Releases||We will hear from Keith Hamilton, a DUSP faculty member and visiting fellow from Harvard about his I-Neighborhood project - a project for which you will write the press release.|
|6||What Does the Media Look for?||We will hear from Thea Singer, reporter for the Boston Herald, about working with the press.|
How much detail do you give?
How do you control the information that gets reported?
Writing Sound Bites - What the heck do you say and how?
|7||Graphics||In-Class Writing Workshop|
|8||Communication Crises||Today we will discuss the video - Meltdown and Three-mile Island and we will think about the following questions:|
1. How can you prepare for a crisis?
2. What action should you take first?
3. Sound bites - what is appropriate?
4. What should the press release look like?
5. What about timing?
|9||Handling the Media - the Public Sector Point of View||Today we will hear from Tim Shevlin, Executive Director of the Massachusetts Department of Telecommunications and Energy.|
|10||Handling a Communication Crisis||Paul Levy, President and CEO of the Beth Israel/Deaconess Medical Center.|
Judy Glazer, Vice President of Communications for the Beth Israel/Deaconess Medical Center.
|11||Oral Presentations||Presenting yourself|
1. What is a speech?
2. What is debate?
3. What is argument?
4. How to weave your story?
|12||Oral Presentations Filmed|
|13||Oral Presentations Reviewed|