WEBVTT

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[SQUEAKING]
[RUSTLING] [CLICKING]

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IAN BALL: So today
we're going to continue

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with Bayes-Nash equilibrium.

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Last class was a bit of
a theoretical class where

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we defined the concept, and
we went over the foundations.

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Today, we're actually going
to solve some examples.

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So we're going to solve an
example of Cournot competition,

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and then we're going to get
started with auctions, which

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is one of my favorite
topics, and we'll

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cover that for a few lectures.

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So let's start with an
example of Cournot competition

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with unknown demand.

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So you recall that the
model of Cournot competition

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we've introduced so far, it was
assumed that both firms exactly

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knew the demand curve.

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They exactly knew
what the price would

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be as a function of both of
the quantities that was set.

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But that's kind of an
unrealistic assumption.

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So let's now suppose that the
demand or, more precisely,

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the inverse demand, P
of Q. Before we just

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said it was 1 minus q.

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Let me write what we had
before, and then I'll change it.

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Before, we wrote
something like this,

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so that if the quantity Q
was produced on the market,

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then the price was
either 1 minus Q,

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unless Q was really,
really high, in which case,

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the price was 0.

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But what we're going
to look at today

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is what if this intercept that
used to be a 1 is now a theta,

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and theta is unknown,
or theta is going

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to be private information.

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So we're going to
look at, I guess,

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the simplest possible case,
where one of the firms

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knows the value of theta,
but the other firm does not.

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So let's assume that--

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let's say theta can take
two possible values.

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And let's assume they each
occur with probability 1/2,

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so kind of the easiest case.

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So theta is an element of, well,
either theta or theta high,

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and each with probability 1/2.

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Great.

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So of course, we're
going to assume here

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that the labels make sense.

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So theta L is smaller than theta
H. So if the state is theta H,

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this is a high-demand state.

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And it means that for a
given level of quantity

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that we put on the
market, the market price

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is going to be higher.

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Because it turns out that more
people like the good than we

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necessarily expected.

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If the demand state is
theta L, then that's

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the lower number here.

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And for a given quantity
Q that's produced,

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the price is going to
be lower because there's

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going to be less
demand for the product.

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So this is certainly
relevant when a firm

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is introducing a new product.

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They don't know how
popular it's going to be.

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They may have some
uncertainty about that,

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and that's what this
is capturing here.

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And we're going to assume
that firm one observes theta,

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but firm two does not.

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So one story could be
that firm one is kind

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of an experienced incumbent.

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They know how fashions
change, and they're

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able to predict what
demand is going to be.

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Firm two might be
this new entrant

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who doesn't have as much data,
doesn't have as much experience,

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and they don't
know what theta is.

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Now, of course, what is assumed
is that this distribution

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is common knowledge.

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So firm two knows, or believes,
that the state is equal to theta

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L with probability 1/2 and
theta H with probability 1/2.

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They know that, but they don't
know exactly which value it is.

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And moreover, everything
I've written on the board

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is common knowledge.

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This is this subtle thing.

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So firm two knows that
firm one knows the state.

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And we're going to now
write this down for you.

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So now let's try to solve for--

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and I guess the last
component I need to say,

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maybe I'll just say
it here, is let's

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assume costs are 0 just to make
it the algebra a bit easier.

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So marginal costs equals 0.

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So as usual with our
Cournot specification,

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your profit is your quantity
times your profit per unit,

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which is price minus cost.

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In this case, cost is 0.

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So your payoff is just your
quantity times the market price.

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So now I think the first step,
so now our goal is solving for B

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and E. A Bayes-Nash
equilibrium--

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I think sometimes
the hardest part,

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often the hardest
part of this exercise

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is figuring out
what a strategy is.

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So the first step is to
figure out what a strategy is.

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And once we've
done that, I think

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we're in pretty good shape.

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So remember, a strategy
is going to need

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to specify an action
a player is going

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to take as a function of
whatever their mental state is.

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If they have two
distinct mental states,

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they can take different
actions in those states.

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So any ideas here?

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Let's look at firm
one and firm two.

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What are the strategies going
to be for each of these players?

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So not what the equilibrium is,
but just what kind of object

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is it going to be?

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Yeah?

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STUDENT: The strategy will be
some non-negative yield number.

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IAN BALL: So a quantity.

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And that will be a
strategy for whom?

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STUDENT: [INAUDIBLE]
the strategy.

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IAN BALL: So close.

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So not quite.

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So I think that's
right for firm two.

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So firm two is
going to be choosing

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a non-negative real number.

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You're right.

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We have to be careful here.

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So you're right.

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Firm one will wake up.

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They'll see that demand
is either high or low,

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and they will actually
choose either-- they'll

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choose a non-negative
real number.

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But their strategy has to be
a complete contingent plan.

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Yeah, you want to
follow up on that?

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Yeah?

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STUDENT: There should
be [INAUDIBLE].

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IAN BALL: Exactly.

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STUDENT: There should be two
values in the [INAUDIBLE],

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one based on theta low and one--
so one for theta low, one for

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[INAUDIBLE].

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IAN BALL: Great.

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So I'm glad you
answered that way.

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Your first answer was
a really common thing

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that we see in exams.

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And also, it's good
that this came up.

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It's tricky because firm one
will actually, in reality,

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choose a single number,
but their strategy

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has to specify two
numbers because it must

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be a complete contingent plan.

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And if it didn't
specify two numbers,

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there's no way firm
two could figure out

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what to do because
firm two doesn't

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know the state of the world.

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So if they don't know,
or don't form beliefs

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about how firm one is behaving
in each state of the world,

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they're going to be in trouble.

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So for firm two, it
is just a number.

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Maybe we'll call it Q2.

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Maybe I'll just say it's a
non-negative number here.

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But firm one can, in principle,
produce a different amount

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in situations or in states when
demand is high and in states

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when demand is low.

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So they're going to choose
two numbers, Q1 of theta L

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and Q1 of theta H.
And these are both

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going to be non-negative
quantity numbers.

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If we want to think of this
in terms of our formalism

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from last week, firm
two has a single type.

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They have a single mental state.

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Sometimes we call that T bar.

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And when I just write Q2,
that's really Q2 of T bar.

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It's the quantity they produce
for their single mental state.

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Firm one actually has
two mental states.

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And the way we wrote
it last time is we

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would have written it
something like this.

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We would have said,
firm one has type TL.

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And when their type is TL,
they know the state is theta L.

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And when their type is TH,
they know the state is theta H.

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And if we wanted to
be really formal,

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we would write Q1
of TL and Q1 of TH.

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But then you just have to keep
track of the T's and the thetas,

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and we're going to take a
shortcut and write it this way.

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But the understanding is that
the reason we write theta L here

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this is the type of firm
one who knows for certain

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that the state is
theta L. I want

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to be clear about
that interpretation.

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So let me put these
in parentheses.

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So now we want to
solve for B and E.

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But I think first it's
kind of good to always try

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to guess and form
intuition about what

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our answer is going to be.

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So in equilibrium, how do
you think Q1 of theta L,

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Q1 of theta H, and Q2
are going to be ordered?

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Any guesses about how those
three numbers might be ordered?

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See if we can form some
intuition in advance.

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So imagine you're a firm.

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If you think this product
is very, very popular,

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and the market price is
going to be very, very high,

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are you going to produce
more of the product or less

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of the product?

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More of the product.

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So let's start up here.

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Between Q1 theta
L and Q1 theta H,

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which one do you think
is going to be higher?

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We think this is
going to be higher.

00:08:49.090 --> 00:08:49.990 align:middle line:90%
And it will be.

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Now maybe a trickier question,
how do these two compare to Q2?

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That's maybe a bit harder.

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STUDENT: Somewhere
in the middle.

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IAN BALL: Somewhere
in the middle.

00:08:57.230 --> 00:08:57.830 align:middle line:90%
Yeah, exactly.

00:08:57.830 --> 00:09:00.130 align:middle line:84%
So it turns out, and
this is maybe not obvious

00:09:00.130 --> 00:09:02.230 align:middle line:84%
and depends a bit more in
the details the problem,

00:09:02.230 --> 00:09:04.330 align:middle line:84%
but if I'm firm
two, I know there's

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a half chance the state is theta
L and a half chance the state is

00:09:07.450 --> 00:09:10.570 align:middle line:84%
theta H. So it's intuitive that
the amount I'm going to produce

00:09:10.570 --> 00:09:12.110 align:middle line:90%
is somewhere in between.

00:09:12.110 --> 00:09:15.188 align:middle line:84%
Now, it's a bit trickier because
when the state is theta L,

00:09:15.188 --> 00:09:17.230 align:middle line:84%
it's also going to change
what firm one produces.

00:09:17.230 --> 00:09:20.390 align:middle line:84%
So that conclusion is a little
sensitive to the specification.

00:09:20.390 --> 00:09:22.330 align:middle line:84%
But in this case,
that's going to be true.

00:09:22.330 --> 00:09:24.490 align:middle line:90%
So let's try to write it down.

00:09:24.490 --> 00:09:26.210 align:middle line:84%
So we've gone through
step one which

00:09:26.210 --> 00:09:27.975 align:middle line:84%
is identifying the
kinds of objects

00:09:27.975 --> 00:09:30.350 align:middle line:84%
that we're choosing-- how many
numbers we have to choose,

00:09:30.350 --> 00:09:31.892 align:middle line:84%
how many functions
we have to choose.

00:09:31.892 --> 00:09:34.950 align:middle line:84%
The next step is to write down
the equilibrium conditions.

00:09:34.950 --> 00:09:38.323 align:middle line:84%
And the crucial thing about
BNE, Bayes-Nash Equilibrium,

00:09:38.323 --> 00:09:39.990 align:middle line:84%
is that we're going
to have a condition,

00:09:39.990 --> 00:09:43.410 align:middle line:84%
an optimality condition for
every type of every player.

00:09:43.410 --> 00:09:53.490 align:middle line:84%
So remember, BNE,
Bayes-Nash Equilibrium,

00:09:53.490 --> 00:10:00.990 align:middle line:84%
requires optimality for
every type of every player.

00:10:00.990 --> 00:10:09.297 align:middle line:90%


00:10:09.297 --> 00:10:11.630 align:middle line:84%
And that means we're going
to have a different equation,

00:10:11.630 --> 00:10:13.650 align:middle line:84%
a different optimality
condition for every type

00:10:13.650 --> 00:10:16.528 align:middle line:84%
of every player that says that
type is behaving optimally.

00:10:16.528 --> 00:10:19.070 align:middle line:84%
So in this problem, how many
conditions are we going to have?

00:10:19.070 --> 00:10:21.610 align:middle line:90%


00:10:21.610 --> 00:10:22.670 align:middle line:90%
Three, right?

00:10:22.670 --> 00:10:24.570 align:middle line:84%
Because there's one
type of player two.

00:10:24.570 --> 00:10:26.050 align:middle line:84%
So we're going to have one
condition for player two

00:10:26.050 --> 00:10:27.930 align:middle line:84%
that says player two
is behaving optimally.

00:10:27.930 --> 00:10:30.513 align:middle line:84%
And then we're going to have two
different conditions for firm

00:10:30.513 --> 00:10:32.650 align:middle line:84%
one saying if firm
one is the high type,

00:10:32.650 --> 00:10:34.290 align:middle line:84%
and they observe
that demand is high,

00:10:34.290 --> 00:10:35.645 align:middle line:90%
then they're behaving optimally.

00:10:35.645 --> 00:10:37.270 align:middle line:84%
And if they observe
that demand is low,

00:10:37.270 --> 00:10:38.810 align:middle line:84%
then they're also
behaving optimally.

00:10:38.810 --> 00:10:40.268 align:middle line:84%
Now, to write out
these conditions,

00:10:40.268 --> 00:10:42.188 align:middle line:84%
it's nice to have a
little math notation.

00:10:42.188 --> 00:10:43.730 align:middle line:84%
People may have seen
this, but I want

00:10:43.730 --> 00:10:45.897 align:middle line:84%
to introduce it to make
sure we're on the same page.

00:10:45.897 --> 00:10:48.710 align:middle line:84%
So we often write
things like max--

00:10:48.710 --> 00:10:52.130 align:middle line:84%
let's just go through a simple
example to define this notation.

00:10:52.130 --> 00:10:55.410 align:middle line:84%
We might want to maximize
some function f over x.

00:10:55.410 --> 00:10:56.790 align:middle line:84%
And let's put some
range in here.

00:10:56.790 --> 00:11:02.810 align:middle line:84%
Let's say x is between
negative 1 and 1.

00:11:02.810 --> 00:11:05.970 align:middle line:84%
So what this expression
denotes is the maximum value

00:11:05.970 --> 00:11:08.130 align:middle line:84%
of this function
over this range.

00:11:08.130 --> 00:11:10.690 align:middle line:84%
There's a different expression,
a different notation that we

00:11:10.690 --> 00:11:14.530 align:middle line:90%
want, which is the argmax--

00:11:14.530 --> 00:11:17.570 align:middle line:84%
let's use this--
of f of x, which

00:11:17.570 --> 00:11:20.290 align:middle line:84%
is the set of x values,
the set of inputs

00:11:20.290 --> 00:11:21.525 align:middle line:90%
that achieve this maximum.

00:11:21.525 --> 00:11:24.150 align:middle line:84%
And the easiest way to see it is
just to go through an example.

00:11:24.150 --> 00:11:27.550 align:middle line:84%
So let's say f of
x is x squared.

00:11:27.550 --> 00:11:31.610 align:middle line:90%


00:11:31.610 --> 00:11:34.250 align:middle line:84%
I think just doing a numerical
example is the easiest thing.

00:11:34.250 --> 00:11:37.070 align:middle line:84%
So maybe I'll just erase the
f of x to avoid confusion.

00:11:37.070 --> 00:11:41.450 align:middle line:84%
Let's just-- I don't have
too many equal signs.

00:11:41.450 --> 00:11:45.450 align:middle line:84%
So what is the maximum value of
x squared over the domain where

00:11:45.450 --> 00:11:47.710 align:middle line:90%
x ranges from negative 1 to 1?

00:11:47.710 --> 00:11:48.910 align:middle line:90%
This is just 1, right?

00:11:48.910 --> 00:11:51.470 align:middle line:84%
So this is not testing the
math, but just the notation.

00:11:51.470 --> 00:11:52.970 align:middle line:84%
This is the number
1, because that's

00:11:52.970 --> 00:11:55.130 align:middle line:84%
the highest value
that this-- actually,

00:11:55.130 --> 00:11:56.610 align:middle line:84%
let me use two to
avoid confusion.

00:11:56.610 --> 00:11:59.290 align:middle line:90%
Sorry.

00:11:59.290 --> 00:12:01.690 align:middle line:84%
Because otherwise, that
would not be a good choice.

00:12:01.690 --> 00:12:03.410 align:middle line:90%
So the answer is 2.

00:12:03.410 --> 00:12:06.410 align:middle line:84%
What about here, the
argmax of 2x squared?

00:12:06.410 --> 00:12:09.930 align:middle line:84%
Where is this maximum value of
2 achieved, at what x points?

00:12:09.930 --> 00:12:11.390 align:middle line:90%
STUDENT: 1 and minus 1.

00:12:11.390 --> 00:12:12.390 align:middle line:90%
IAN BALL: 1 and minus 1.

00:12:12.390 --> 00:12:14.370 align:middle line:84%
So when you write
argmax, this is actually

00:12:14.370 --> 00:12:19.850 align:middle line:84%
a set consisting of the
two numbers 1 and minus 1.

00:12:19.850 --> 00:12:21.210 align:middle line:90%
So it's good to distinguish.

00:12:21.210 --> 00:12:25.470 align:middle line:84%
This max says we take in a
function, we take in a domain,

00:12:25.470 --> 00:12:27.810 align:middle line:84%
and it gives us the
highest value that function

00:12:27.810 --> 00:12:29.690 align:middle line:90%
takes over the domain.

00:12:29.690 --> 00:12:32.290 align:middle line:84%
When we write argmax,
now what we're returning

00:12:32.290 --> 00:12:34.503 align:middle line:84%
is not the value, but an
input to the function,

00:12:34.503 --> 00:12:35.670 align:middle line:90%
an argument of the function.

00:12:35.670 --> 00:12:39.170 align:middle line:84%
And we're saying at which
arguments in the domain

00:12:39.170 --> 00:12:41.170 align:middle line:84%
does the function
achieve this maximum?

00:12:41.170 --> 00:12:43.850 align:middle line:84%
So this is helpful notation
because often we'll

00:12:43.850 --> 00:12:48.830 align:middle line:84%
write things like x star is
an element of the argmax.

00:12:48.830 --> 00:12:51.330 align:middle line:84%
And what this means is if you
were someone who were choosing

00:12:51.330 --> 00:12:53.990 align:middle line:84%
x, and you wanted to
maximize this function,

00:12:53.990 --> 00:12:56.270 align:middle line:84%
you could choose
either negative 1 or 1,

00:12:56.270 --> 00:12:58.070 align:middle line:84%
and those would both
maximize the function.

00:12:58.070 --> 00:13:00.737 align:middle line:84%
And the way we would write down
that condition is to say x star,

00:13:00.737 --> 00:13:03.310 align:middle line:84%
the thing that you choose,
is an element of the argmax.

00:13:03.310 --> 00:13:04.970 align:middle line:84%
It's an element of
the set of things

00:13:04.970 --> 00:13:06.190 align:middle line:90%
that maximize the function.

00:13:06.190 --> 00:13:08.090 align:middle line:84%
So we'll use that notation when
we write down our equilibrium

00:13:08.090 --> 00:13:09.010 align:middle line:90%
conditions.

00:13:09.010 --> 00:13:11.170 align:middle line:90%
Any questions on this?

00:13:11.170 --> 00:13:13.050 align:middle line:84%
Basically, the
advantage of this is

00:13:13.050 --> 00:13:14.890 align:middle line:84%
we only have to write
the function once.

00:13:14.890 --> 00:13:16.890 align:middle line:84%
If we had to say f of x is
greater than or equal to f

00:13:16.890 --> 00:13:19.270 align:middle line:84%
of x prime for all x prime, you
just have to write things twice.

00:13:19.270 --> 00:13:20.770 align:middle line:84%
And when the formulas
get long, this

00:13:20.770 --> 00:13:24.530 align:middle line:90%
is a nice way of writing it.

00:13:24.530 --> 00:13:28.490 align:middle line:84%
So now after that
digression, let's now

00:13:28.490 --> 00:13:31.782 align:middle line:84%
write out our optimality
conditions for this game.

00:13:31.782 --> 00:13:33.990 align:middle line:84%
And as we said, there's
going to be three conditions.

00:13:33.990 --> 00:13:36.365 align:middle line:84%
So we're going to have the
condition for maybe, I'll say,

00:13:36.365 --> 00:13:37.650 align:middle line:90%
F1-- this is firm one--

00:13:37.650 --> 00:13:39.810 align:middle line:90%
when they know the state is low.

00:13:39.810 --> 00:13:44.170 align:middle line:90%
There's F1 theta H--

00:13:44.170 --> 00:13:46.930 align:middle line:84%
firm one when they
know the state is high.

00:13:46.930 --> 00:13:49.670 align:middle line:84%
And then there's F2, firm two,
and they don't know anything.

00:13:49.670 --> 00:13:50.920 align:middle line:90%
There's only one type of them.

00:13:50.920 --> 00:13:52.970 align:middle line:84%
So we just need a single
optimality condition

00:13:52.970 --> 00:13:53.710 align:middle line:90%
for the firm.

00:13:53.710 --> 00:13:58.862 align:middle line:90%


00:13:58.862 --> 00:14:03.870 align:middle line:84%
And we're looking
for an equilibrium,

00:14:03.870 --> 00:14:06.610 align:middle line:84%
so we're looking for values of
this that form an equilibrium.

00:14:06.610 --> 00:14:08.110 align:middle line:84%
So we'll probably
put stars in here.

00:14:08.110 --> 00:14:11.330 align:middle line:84%
So what we're going to get
is this system of equations

00:14:11.330 --> 00:14:15.410 align:middle line:84%
is going to depend on, maybe
I'll call it Q1 star of theta L,

00:14:15.410 --> 00:14:17.910 align:middle line:90%
Q1 star of theta H, and Q2 star.

00:14:17.910 --> 00:14:20.610 align:middle line:84%
Those are the three things
we're trying to solve for.

00:14:20.610 --> 00:14:26.210 align:middle line:84%
So let's start with theta L.
So what is firm one choosing?

00:14:26.210 --> 00:14:28.030 align:middle line:84%
They're choosing a
non-negative quantity.

00:14:28.030 --> 00:14:33.530 align:middle line:84%
So what they're choosing
is Q1 star of theta L.

00:14:33.530 --> 00:14:35.790 align:middle line:84%
And we want this to be in
the argmax of something

00:14:35.790 --> 00:14:38.930 align:middle line:84%
because we want this to be an
optimal choice for this firm

00:14:38.930 --> 00:14:40.970 align:middle line:84%
when they know
that demand is low.

00:14:40.970 --> 00:14:49.850 align:middle line:84%
So we're going to say this is
in the argmax over Q1 prime.

00:14:49.850 --> 00:14:53.730 align:middle line:84%
So what I'm saying here is I'm--
what I want to fill in here is,

00:14:53.730 --> 00:14:56.010 align:middle line:90%
what is the payoff to firm one?

00:14:56.010 --> 00:14:58.490 align:middle line:84%
If they know the
state is theta L,

00:14:58.490 --> 00:15:00.530 align:middle line:90%
they choose quantity Q1 prime.

00:15:00.530 --> 00:15:03.130 align:middle line:84%
And they believe that the
other firm is following

00:15:03.130 --> 00:15:05.170 align:middle line:90%
their equilibrium strategy.

00:15:05.170 --> 00:15:08.810 align:middle line:84%
So here, we're going to
have the expected revenue

00:15:08.810 --> 00:15:10.530 align:middle line:90%
or profit of firm one.

00:15:10.530 --> 00:15:12.290 align:middle line:84%
And to say that
Q1 star of theta L

00:15:12.290 --> 00:15:14.930 align:middle line:84%
is in the argmax is to say
this level of production

00:15:14.930 --> 00:15:17.890 align:middle line:84%
maximizes the
revenue of firm one.

00:15:17.890 --> 00:15:19.130 align:middle line:90%
So what is it going to be?

00:15:19.130 --> 00:15:23.770 align:middle line:84%
Well, if I produce Q1 prime,
then my quantity is Q1 prime.

00:15:23.770 --> 00:15:27.190 align:middle line:84%
But then I have to multiply
that by my revenue--

00:15:27.190 --> 00:15:31.015 align:middle line:90%


00:15:31.015 --> 00:15:33.530 align:middle line:84%
let's see-- let me just
write it like this--

00:15:33.530 --> 00:15:36.890 align:middle line:90%
by my revenue per unit.

00:15:36.890 --> 00:15:41.690 align:middle line:84%
So that means I need to
plug in the market price.

00:15:41.690 --> 00:15:43.930 align:middle line:84%
And we know that
the market price

00:15:43.930 --> 00:15:47.250 align:middle line:90%
is going to be theta minus Q.

00:15:47.250 --> 00:15:50.650 align:middle line:84%
So if I'm firm one, I
know the state is theta L.

00:15:50.650 --> 00:15:53.370 align:middle line:84%
So I'm going to put
in theta L here.

00:15:53.370 --> 00:15:56.290 align:middle line:84%
And then I need to
subtract the amount

00:15:56.290 --> 00:16:00.770 align:middle line:90%
that I produce minus Q1 prime.

00:16:00.770 --> 00:16:03.930 align:middle line:90%
What else do I have to subtract?

00:16:03.930 --> 00:16:05.228 align:middle line:90%
Yeah?

00:16:05.228 --> 00:16:05.770 align:middle line:90%
Say it again?

00:16:05.770 --> 00:16:06.370 align:middle line:90%
STUDENT: Q2 star.

00:16:06.370 --> 00:16:07.120 align:middle line:90%
IAN BALL: Q2 star.

00:16:07.120 --> 00:16:10.910 align:middle line:90%
Exactly And this is it.

00:16:10.910 --> 00:16:15.050 align:middle line:84%
So let's understand because
I know the state is theta L,

00:16:15.050 --> 00:16:17.210 align:middle line:84%
I use theta L when I'm
computing what the market

00:16:17.210 --> 00:16:18.490 align:middle line:90%
price is going to be.

00:16:18.490 --> 00:16:22.170 align:middle line:84%
If I'm firm one, and I
choose quantity Q1 prime,

00:16:22.170 --> 00:16:24.730 align:middle line:84%
and I believe that my opponent
is following the equilibrium

00:16:24.730 --> 00:16:27.290 align:middle line:84%
strategy of producing
Q2 star, then this

00:16:27.290 --> 00:16:28.703 align:middle line:90%
is going to be the market price.

00:16:28.703 --> 00:16:30.870 align:middle line:84%
And I'm going to make that
for every unit I produce,

00:16:30.870 --> 00:16:33.190 align:middle line:84%
which is Q1 prime, and that's
going to give me revenue.

00:16:33.190 --> 00:16:45.860 align:middle line:84%
Now we're going to get a
similar formula for theta H.

00:16:45.860 --> 00:16:47.610 align:middle line:84%
And I want to make it
clear here-- sorry--

00:16:47.610 --> 00:16:48.830 align:middle line:90%
Q1 prime is a number here.

00:16:48.830 --> 00:16:49.970 align:middle line:84%
So this might look
like a function

00:16:49.970 --> 00:16:51.030 align:middle line:90%
being evaluated somewhere.

00:16:51.030 --> 00:16:51.988 align:middle line:90%
That's not what I mean.

00:16:51.988 --> 00:16:53.727 align:middle line:84%
It's just a number
times another number.

00:16:53.727 --> 00:16:55.310 align:middle line:84%
And the primes don't
mean derivatives.

00:16:55.310 --> 00:16:57.650 align:middle line:90%
They're just notation.

00:16:57.650 --> 00:17:00.050 align:middle line:90%
So here, it's exactly the same.

00:17:00.050 --> 00:17:03.470 align:middle line:84%
But now the market
demand is different.

00:17:03.470 --> 00:17:06.170 align:middle line:90%


00:17:06.170 --> 00:17:08.849 align:middle line:84%
So the key difference here
is even if we both produce

00:17:08.849 --> 00:17:11.450 align:middle line:84%
the same amount, the
market price that we face

00:17:11.450 --> 00:17:13.210 align:middle line:84%
is going to be different
in the high state

00:17:13.210 --> 00:17:15.329 align:middle line:84%
than it would have
been in the low state.

00:17:15.329 --> 00:17:18.990 align:middle line:84%
And now from two, this is
a bit of a harder one--

00:17:18.990 --> 00:17:24.849 align:middle line:90%


00:17:24.849 --> 00:17:27.170 align:middle line:84%
so they're going to say
the quantity I'm actually

00:17:27.170 --> 00:17:31.010 align:middle line:84%
producing is optimal among all
the quantities I could produce.

00:17:31.010 --> 00:17:33.530 align:middle line:84%
But now they're in a bit
of a tricky situation

00:17:33.530 --> 00:17:36.650 align:middle line:84%
because they don't
know what the state is.

00:17:36.650 --> 00:17:39.770 align:middle line:84%
So firm two needs
to take expectations

00:17:39.770 --> 00:17:41.770 align:middle line:90%
over the state of the world.

00:17:41.770 --> 00:17:48.170 align:middle line:84%
So there's a half probability
that the state is high.

00:17:48.170 --> 00:17:52.210 align:middle line:84%
And if the state is high, and
firm two chooses quantity Q2

00:17:52.210 --> 00:17:54.030 align:middle line:84%
prime-- let's write
that in here--

00:17:54.030 --> 00:17:57.930 align:middle line:90%


00:17:57.930 --> 00:17:59.810 align:middle line:84%
the question is, what
is the market price

00:17:59.810 --> 00:18:02.130 align:middle line:84%
going to be in the
case that the state is

00:18:02.130 --> 00:18:04.410 align:middle line:90%
high in this equilibrium?

00:18:04.410 --> 00:18:07.130 align:middle line:84%
Well, now we have, I guess,
two-- the market-- the state

00:18:07.130 --> 00:18:08.530 align:middle line:90%
matters in two ways.

00:18:08.530 --> 00:18:12.850 align:middle line:84%
Because it's going to affect the
actual intercept in the market

00:18:12.850 --> 00:18:14.470 align:middle line:84%
price or the inverse
demand curve,

00:18:14.470 --> 00:18:17.010 align:middle line:84%
but it's also going to
affect what firm one chooses.

00:18:17.010 --> 00:18:20.330 align:middle line:84%
Because firm one's choice
is contingent on the state.

00:18:20.330 --> 00:18:25.020 align:middle line:84%
So if the state is high, we're
going to get theta H minus Q2

00:18:25.020 --> 00:18:36.300 align:middle line:90%
prime minus Q1 star of theta H.

00:18:36.300 --> 00:18:39.722 align:middle line:84%
So you'll see actually here
a tricky thing for firm two

00:18:39.722 --> 00:18:41.180 align:middle line:84%
is these effects
are actually going

00:18:41.180 --> 00:18:42.388 align:middle line:90%
to go in opposite directions.

00:18:42.388 --> 00:18:48.340 align:middle line:84%
So if firm two-- if it
turns out the state is high,

00:18:48.340 --> 00:18:51.180 align:middle line:84%
that's good for firm one because
demand is going to be higher.

00:18:51.180 --> 00:18:53.680 align:middle line:84%
But it means the opponent is
actually going to produce more,

00:18:53.680 --> 00:18:57.620 align:middle line:84%
and that kind of creates a
bit of a those countervailing

00:18:57.620 --> 00:18:58.700 align:middle line:90%
directions.

00:18:58.700 --> 00:19:00.280 align:middle line:84%
And then we'll do
the other thing.

00:19:00.280 --> 00:19:01.880 align:middle line:84%
What if what if
the state is low?

00:19:01.880 --> 00:19:04.255 align:middle line:84%
Well, we're going to have to
change this and change this.

00:19:04.255 --> 00:19:05.120 align:middle line:90%
So we have--

00:19:05.120 --> 00:19:18.020 align:middle line:90%


00:19:18.020 --> 00:19:20.180 align:middle line:90%
Notice a crucial point here.

00:19:20.180 --> 00:19:24.317 align:middle line:84%
It's the same Q2
prime here as here.

00:19:24.317 --> 00:19:25.900 align:middle line:84%
Of course, if I were
firm two, I would

00:19:25.900 --> 00:19:27.580 align:middle line:84%
love to choose a
different quantity

00:19:27.580 --> 00:19:30.272 align:middle line:84%
when the state is high
than when the state is low.

00:19:30.272 --> 00:19:31.980 align:middle line:84%
But I'm unable to do
that because I'm not

00:19:31.980 --> 00:19:33.240 align:middle line:90%
able to observe the state.

00:19:33.240 --> 00:19:35.320 align:middle line:84%
So I choose a single
quantity, Q2 prime,

00:19:35.320 --> 00:19:38.040 align:middle line:84%
and I take expectations
over the state.

00:19:38.040 --> 00:19:41.020 align:middle line:90%
So here's our conditions.

00:19:41.020 --> 00:19:43.360 align:middle line:84%
We won't fully solve it out
because it gets a bit messy.

00:19:43.360 --> 00:19:45.380 align:middle line:84%
But let's just
reduce each of these

00:19:45.380 --> 00:19:46.600 align:middle line:90%
to a first-order condition.

00:19:46.600 --> 00:19:48.920 align:middle line:84%
So here, we've stated it
as an argmax property.

00:19:48.920 --> 00:19:52.740 align:middle line:84%
Let's just write the
corresponding equalities.

00:19:52.740 --> 00:19:55.820 align:middle line:84%
Well, in this top row,
we can use our trick.

00:19:55.820 --> 00:20:00.446 align:middle line:84%
So I'll just go through
these one more time.

00:20:00.446 --> 00:20:02.060 align:middle line:84%
In the top row,
we're going to see

00:20:02.060 --> 00:20:10.216 align:middle line:84%
that Q1 prime should be half
of theta L minus Q2 star

00:20:10.216 --> 00:20:18.900 align:middle line:90%
of theta L. 2.

00:20:18.900 --> 00:20:21.420 align:middle line:90%


00:20:21.420 --> 00:20:34.180 align:middle line:84%
F1 theta H, we can
immediately see

00:20:34.180 --> 00:20:36.820 align:middle line:84%
that our initial intuitive
guess was correct,

00:20:36.820 --> 00:20:41.780 align:middle line:84%
in that Q1 star of theta H is
higher than Q1 star of theta L.

00:20:41.780 --> 00:20:44.480 align:middle line:84%
Because Q2 star is the same
in these two expressions.

00:20:44.480 --> 00:20:47.440 align:middle line:84%
The only difference is theta L
is here, and theta H is here,

00:20:47.440 --> 00:20:49.860 align:middle line:84%
and we know theta H is
higher than theta L.

00:20:49.860 --> 00:20:52.720 align:middle line:84%
Now, the harder
one, let's say F2.

00:20:52.720 --> 00:20:56.780 align:middle line:90%


00:20:56.780 --> 00:20:59.060 align:middle line:90%
What's the trick here?

00:20:59.060 --> 00:21:03.380 align:middle line:84%
It turns out we can
distribute a little bit.

00:21:03.380 --> 00:21:06.300 align:middle line:84%
So I guess one nice
observation to keep in mind

00:21:06.300 --> 00:21:09.448 align:middle line:84%
is the half is important
to get the right value,

00:21:09.448 --> 00:21:11.240 align:middle line:84%
but it's not going to
affect the maximizer.

00:21:11.240 --> 00:21:14.980 align:middle line:84%
Just like up here, if I maximize
3x squared instead of 2x

00:21:14.980 --> 00:21:18.040 align:middle line:84%
squared, the set of maximizers
would have been the same,

00:21:18.040 --> 00:21:19.900 align:middle line:84%
though the maximum value
would have changed.

00:21:19.900 --> 00:21:22.320 align:middle line:84%
So I don't actually have to
really worry about the half.

00:21:22.320 --> 00:21:28.020 align:middle line:84%
And then I can
factor the Q2 prime,

00:21:28.020 --> 00:21:35.900 align:middle line:84%
and I think we will
get Q2 star equals--

00:21:35.900 --> 00:21:37.280 align:middle line:90%
it's going to be an average.

00:21:37.280 --> 00:21:47.940 align:middle line:84%
So it's going to be maybe theta
L plus theta H minus Q1 star

00:21:47.940 --> 00:21:59.680 align:middle line:90%
theta L I think over four.

00:21:59.680 --> 00:22:03.820 align:middle line:90%


00:22:03.820 --> 00:22:05.120 align:middle line:90%
Make sure I did that right.

00:22:05.120 --> 00:22:15.123 align:middle line:90%


00:22:15.123 --> 00:22:16.540 align:middle line:84%
Yeah, I think that
should be good.

00:22:16.540 --> 00:22:20.460 align:middle line:90%


00:22:20.460 --> 00:22:23.380 align:middle line:84%
And you can
immediately make one--

00:22:23.380 --> 00:22:25.760 align:middle line:84%
I'm not going to solve--
this is how you got that.

00:22:25.760 --> 00:22:26.760 align:middle line:90%
I mean, this is algebra.

00:22:26.760 --> 00:22:28.552 align:middle line:84%
I'm not going to bore
you with the details.

00:22:28.552 --> 00:22:30.360 align:middle line:84%
I guess one nice
observation, though,

00:22:30.360 --> 00:22:32.080 align:middle line:84%
to make sure we see
what's going on,

00:22:32.080 --> 00:22:35.180 align:middle line:84%
is what if we added
half of this equation

00:22:35.180 --> 00:22:36.560 align:middle line:90%
to half of this equation?

00:22:36.560 --> 00:22:42.100 align:middle line:90%


00:22:42.100 --> 00:22:46.060 align:middle line:84%
If we did that, what
we would actually see

00:22:46.060 --> 00:22:49.540 align:middle line:84%
is it can be shown that,
in fact, Q2 star is

00:22:49.540 --> 00:22:54.860 align:middle line:84%
going to equal Q1 star
of theta L plus Q1 star

00:22:54.860 --> 00:22:57.923 align:middle line:90%
of theta H over 2.

00:22:57.923 --> 00:22:59.340 align:middle line:84%
So it turns out
exactly consistent

00:22:59.340 --> 00:23:01.860 align:middle line:90%
with our original intuition.

00:23:01.860 --> 00:23:04.740 align:middle line:84%
The equilibrium quantity that
Q2 star is going to choose

00:23:04.740 --> 00:23:06.757 align:middle line:84%
is exactly going to be
half of the quantity

00:23:06.757 --> 00:23:07.840 align:middle line:90%
that the two firms choose.

00:23:07.840 --> 00:23:09.298 align:middle line:84%
And if we did it
out, we'd actually

00:23:09.298 --> 00:23:15.860 align:middle line:84%
find that it turns out the
amount Q2 star will actually

00:23:15.860 --> 00:23:20.700 align:middle line:84%
be-- well, if we did a
complete information game where

00:23:20.700 --> 00:23:25.000 align:middle line:84%
the intercept was the average
between theta L and theta H,

00:23:25.000 --> 00:23:27.180 align:middle line:84%
and we solve for the
equilibrium of that game,

00:23:27.180 --> 00:23:29.580 align:middle line:84%
we'd actually get the
same number for Q2 star.

00:23:29.580 --> 00:23:30.880 align:middle line:90%
But that's just a detail.

00:23:30.880 --> 00:23:33.880 align:middle line:84%
Any questions on
how we solve this?

00:23:33.880 --> 00:23:35.520 align:middle line:90%
So this is a good thing to know.

00:23:35.520 --> 00:23:37.900 align:middle line:90%
This will come up on some exams.

00:23:37.900 --> 00:23:42.100 align:middle line:84%
So now we're going to
change course a little bit

00:23:42.100 --> 00:23:45.080 align:middle line:84%
and start talking about maybe
a more substantive application,

00:23:45.080 --> 00:23:47.680 align:middle line:84%
really, what I think motivated
us to set up Bayesian games,

00:23:47.680 --> 00:23:49.940 align:middle line:84%
and that's the
theory of auctions.

00:23:49.940 --> 00:23:52.758 align:middle line:84%
So now we're going to
start with auctions,

00:23:52.758 --> 00:23:54.800 align:middle line:84%
and we'll play a little
auction game in a second.

00:23:54.800 --> 00:23:57.480 align:middle line:84%
But I want to start with just
some examples of auctions.

00:23:57.480 --> 00:24:01.200 align:middle line:84%
Have any of you been to an
auction, played an auction,

00:24:01.200 --> 00:24:02.920 align:middle line:84%
participated or
know of auctions?

00:24:02.920 --> 00:24:04.637 align:middle line:84%
What are some
auctions that you've

00:24:04.637 --> 00:24:05.720 align:middle line:90%
heard about or seen about?

00:24:05.720 --> 00:24:06.120 align:middle line:90%
Yeah?

00:24:06.120 --> 00:24:06.820 align:middle line:90%
STUDENT: Treasury auctions.

00:24:06.820 --> 00:24:08.820 align:middle line:84%
IAN BALL: Treasury auctions
are a great example.

00:24:08.820 --> 00:24:11.060 align:middle line:84%
Yeah, maybe one of
the biggest ones.

00:24:11.060 --> 00:24:13.660 align:middle line:90%
So what's a Treasury auction?

00:24:13.660 --> 00:24:16.500 align:middle line:84%
STUDENT: When the government
basically auctions off

00:24:16.500 --> 00:24:19.860 align:middle line:84%
government bonds to
different retailers,

00:24:19.860 --> 00:24:22.160 align:middle line:84%
to different
institutional investors.

00:24:22.160 --> 00:24:23.220 align:middle line:90%
IAN BALL: Great.

00:24:23.220 --> 00:24:25.562 align:middle line:84%
And this is the way that
the price and the interest

00:24:25.562 --> 00:24:27.520 align:middle line:84%
rates that you see for
government debt are set.

00:24:27.520 --> 00:24:29.280 align:middle line:84%
They're set endogenously
by this auction.

00:24:29.280 --> 00:24:29.918 align:middle line:90%
Yeah.

00:24:29.918 --> 00:24:30.960 align:middle line:90%
So that's a good example.

00:24:30.960 --> 00:24:31.600 align:middle line:90%
That's the government.

00:24:31.600 --> 00:24:33.880 align:middle line:84%
When the government wants
to borrow and raise money,

00:24:33.880 --> 00:24:34.640 align:middle line:90%
they sell debt.

00:24:34.640 --> 00:24:36.720 align:middle line:84%
And the price that they sell
it at is through an auction.

00:24:36.720 --> 00:24:37.340 align:middle line:90%
Yes?

00:24:37.340 --> 00:24:40.420 align:middle line:84%
STUDENT: Fundraiser auctions,
where you actually get items.

00:24:40.420 --> 00:24:41.430 align:middle line:90%
IAN BALL: Yeah.

00:24:41.430 --> 00:24:42.680 align:middle line:90%
Yeah, so fundraising auctions.

00:24:42.680 --> 00:24:44.360 align:middle line:84%
Yeah, what kinds of items
are they auctioning off?

00:24:44.360 --> 00:24:44.860 align:middle line:90%
Yeah.

00:24:44.860 --> 00:24:46.540 align:middle line:90%
STUDENT: Cars, vacations.

00:24:46.540 --> 00:24:49.100 align:middle line:90%
IAN BALL: Yeah.

00:24:49.100 --> 00:24:49.600 align:middle line:90%
It's good.

00:24:49.600 --> 00:24:51.480 align:middle line:84%
Yeah, and I think there's
kind of a game element to it,

00:24:51.480 --> 00:24:53.313 align:middle line:84%
and people show off
about how much they bid.

00:24:53.313 --> 00:24:55.700 align:middle line:84%
And they feel good
because they show off

00:24:55.700 --> 00:24:58.380 align:middle line:84%
that they're rich and
charitable at the same time.

00:24:58.380 --> 00:25:00.833 align:middle line:84%
So that's, I think, why
we see auctions used there

00:25:00.833 --> 00:25:03.000 align:middle line:84%
rather than just prices and
saying, make a donation.

00:25:03.000 --> 00:25:05.500 align:middle line:84%
You to get the warm glow,
and you take the car.

00:25:05.500 --> 00:25:09.540 align:middle line:84%
Any other kind of
common auctions?

00:25:09.540 --> 00:25:10.040 align:middle line:90%
Oh, yeah?

00:25:10.040 --> 00:25:10.720 align:middle line:90%
Sorry, I didn't see you.

00:25:10.720 --> 00:25:11.620 align:middle line:90%
STUDENT: Google Ad space.

00:25:11.620 --> 00:25:12.560 align:middle line:90%
IAN BALL: Oh, great.

00:25:12.560 --> 00:25:15.280 align:middle line:84%
So I think when I've taught
this course in the past,

00:25:15.280 --> 00:25:18.940 align:middle line:84%
no one's given that example, and
I always have to bring it up.

00:25:18.940 --> 00:25:20.120 align:middle line:90%
Google Ads is the biggest--

00:25:20.120 --> 00:25:22.460 align:middle line:84%
Google is the biggest private
auctioneer in the world.

00:25:22.460 --> 00:25:26.880 align:middle line:84%
They make $250 billion a year on
auctions, roughly, in revenue.

00:25:26.880 --> 00:25:33.197 align:middle line:90%


00:25:33.197 --> 00:25:35.280 align:middle line:84%
So normally, yeah, every
year I ask this question.

00:25:35.280 --> 00:25:37.340 align:middle line:84%
Everyone always thinks it's like
Christie's or Sotheby's or one

00:25:37.340 --> 00:25:39.260 align:middle line:84%
of these people that's-- one of
these firms that's auctioning

00:25:39.260 --> 00:25:39.960 align:middle line:90%
off paintings.

00:25:39.960 --> 00:25:42.800 align:middle line:84%
But indeed, Google Ads is
a much, much bigger market.

00:25:42.800 --> 00:25:45.000 align:middle line:84%
So I guess great
to see that answer.

00:25:45.000 --> 00:25:46.740 align:middle line:90%
So how does Google Ads work?

00:25:46.740 --> 00:25:49.180 align:middle line:84%
Or if you don't, that's
OK, but just some thoughts.

00:25:49.180 --> 00:25:50.640 align:middle line:84%
STUDENT: Automated
at this point.

00:25:50.640 --> 00:25:54.620 align:middle line:84%
But there's like a second-price
auction, where everyone

00:25:54.620 --> 00:25:57.540 align:middle line:84%
gets on an ad space,
and then the top bidder

00:25:57.540 --> 00:26:00.020 align:middle line:84%
pays the second
highest bidder's price.

00:26:00.020 --> 00:26:02.885 align:middle line:84%
And then it's ranked by
the prominence of the ad.

00:26:02.885 --> 00:26:03.760 align:middle line:90%
IAN BALL: Yeah, yeah.

00:26:03.760 --> 00:26:04.940 align:middle line:84%
So you're describing
really a lot

00:26:04.940 --> 00:26:05.980 align:middle line:84%
of details which
we're exactly going

00:26:05.980 --> 00:26:06.960 align:middle line:90%
to go into in a few classes.

00:26:06.960 --> 00:26:07.440 align:middle line:90%
That's great.

00:26:07.440 --> 00:26:08.500 align:middle line:90%
So have you-- do you have--

00:26:08.500 --> 00:26:09.667 align:middle line:90%
did you work at Google, or--

00:26:09.667 --> 00:26:11.372 align:middle line:84%
STUDENT: I'm taking
1419 right now.

00:26:11.372 --> 00:26:12.080 align:middle line:90%
IAN BALL: Oh, OK.

00:26:12.080 --> 00:26:13.740 align:middle line:90%
Great.

00:26:13.740 --> 00:26:14.240 align:middle line:90%
Good.

00:26:14.240 --> 00:26:16.200 align:middle line:84%
So a little bit of
overlap with that course.

00:26:16.200 --> 00:26:19.320 align:middle line:84%
So I think Google Ads
is two main categories.

00:26:19.320 --> 00:26:21.580 align:middle line:84%
One is when you
search on Google you

00:26:21.580 --> 00:26:23.500 align:middle line:84%
see those sponsored
advertisements at the top.

00:26:23.500 --> 00:26:25.780 align:middle line:84%
Those are keyword searches where
firms are bidding for the right

00:26:25.780 --> 00:26:26.760 align:middle line:90%
to be displayed.

00:26:26.760 --> 00:26:29.660 align:middle line:84%
So if you type in vacation,
a hotel, or a flight

00:26:29.660 --> 00:26:31.380 align:middle line:84%
might want to show
their ad up there.

00:26:31.380 --> 00:26:33.963 align:middle line:84%
The other way they make money
is through third-party websites.

00:26:33.963 --> 00:26:36.100 align:middle line:84%
So if you go to the New
York Times and you see ads,

00:26:36.100 --> 00:26:38.317 align:middle line:84%
those ads are also
managed through Google.

00:26:38.317 --> 00:26:40.900 align:middle line:84%
And the New York Times, if they
want to raise revenue and post

00:26:40.900 --> 00:26:43.000 align:middle line:84%
ads on their site, they'll
use Google as a third party.

00:26:43.000 --> 00:26:44.380 align:middle line:84%
And then Google
will hold an auction

00:26:44.380 --> 00:26:46.580 align:middle line:84%
on their behalf, where firms
might be bidding for the right

00:26:46.580 --> 00:26:48.780 align:middle line:84%
to show an ad to someone
of a certain demographic

00:26:48.780 --> 00:26:51.080 align:middle line:84%
in a certain place who's
doing certain things.

00:26:51.080 --> 00:26:52.680 align:middle line:84%
So these ads are
very, very targeted.

00:26:52.680 --> 00:26:54.020 align:middle line:84%
And that's been sort
of-- that's where

00:26:54.020 --> 00:26:54.840 align:middle line:90%
Google makes all their money.

00:26:54.840 --> 00:26:57.340 align:middle line:84%
You might think, oh, they have
a great algorithm for search.

00:26:57.340 --> 00:26:58.740 align:middle line:84%
But that algorithm
just enabled them

00:26:58.740 --> 00:27:01.073 align:middle line:84%
to get attention, which they
then monetized through ads.

00:27:01.073 --> 00:27:01.700 align:middle line:90%
Yeah?

00:27:01.700 --> 00:27:03.825 align:middle line:84%
STUDENT: So when you said
about the New York Times,

00:27:03.825 --> 00:27:06.108 align:middle line:84%
so the New York Times
basically pays Google to take

00:27:06.108 --> 00:27:07.400 align:middle line:90%
care of their ads through them?

00:27:07.400 --> 00:27:08.900 align:middle line:84%
IAN BALL: Oh, Google
would pay them.

00:27:08.900 --> 00:27:09.420 align:middle line:90%
Yeah.

00:27:09.420 --> 00:27:11.680 align:middle line:84%
So they want to raise
revenue on their site.

00:27:11.680 --> 00:27:14.208 align:middle line:90%
So what would happen is--

00:27:14.208 --> 00:27:16.000 align:middle line:84%
I mean, they could try
to do it themselves,

00:27:16.000 --> 00:27:17.200 align:middle line:90%
but that's kind of hard.

00:27:17.200 --> 00:27:19.040 align:middle line:84%
So they would work
together with Google.

00:27:19.040 --> 00:27:21.520 align:middle line:84%
And then Google is going
to conduct these auctions.

00:27:21.520 --> 00:27:22.720 align:middle line:84%
The advertisers are
going to pay Google,

00:27:22.720 --> 00:27:24.420 align:middle line:84%
and then Google is going to give
some cut to the New York Times

00:27:24.420 --> 00:27:26.180 align:middle line:90%
and then keep some cut.

00:27:26.180 --> 00:27:27.780 align:middle line:90%
So the advertisers pay.

00:27:27.780 --> 00:27:28.520 align:middle line:90%
Why do they pay?

00:27:28.520 --> 00:27:29.900 align:middle line:84%
Because they get to show
their ad, and they hope

00:27:29.900 --> 00:27:31.380 align:middle line:90%
they make money off that.

00:27:31.380 --> 00:27:33.947 align:middle line:84%
Google is the intermediary
that manages this,

00:27:33.947 --> 00:27:35.280 align:middle line:90%
and they're going to take a cut.

00:27:35.280 --> 00:27:37.828 align:middle line:84%
And then the New York Times
is able to monetize some

00:27:37.828 --> 00:27:39.120 align:middle line:90%
of the attention they generate.

00:27:39.120 --> 00:27:41.620 align:middle line:84%
Because if the New York Times
does well, and a lot of people

00:27:41.620 --> 00:27:43.800 align:middle line:84%
go to their site and
look at their ads,

00:27:43.800 --> 00:27:45.620 align:middle line:84%
then they want to get
some money for this.

00:27:45.620 --> 00:27:46.120 align:middle line:90%
Yeah.

00:27:46.120 --> 00:27:48.320 align:middle line:84%
STUDENT: They're like,
not New York Times ads.

00:27:48.320 --> 00:27:48.680 align:middle line:90%
IAN BALL: No, no.

00:27:48.680 --> 00:27:50.020 align:middle line:84%
What I mean is if you go
to the New York Times,

00:27:50.020 --> 00:27:52.270 align:middle line:84%
you'll see ads on the
side, which have nothing

00:27:52.270 --> 00:27:53.520 align:middle line:90%
to do with the New York Times.

00:27:53.520 --> 00:27:54.960 align:middle line:84%
I mean, the New York
Times might sometimes--

00:27:54.960 --> 00:27:57.127 align:middle line:84%
the New York Times also
shows some of their own ads,

00:27:57.127 --> 00:27:58.677 align:middle line:90%
but that's just--

00:27:58.677 --> 00:28:00.260 align:middle line:84%
And then the New
York Times would also

00:28:00.260 --> 00:28:01.520 align:middle line:90%
be a player on other websites.

00:28:01.520 --> 00:28:03.160 align:middle line:84%
So if you go to the
Washington Post,

00:28:03.160 --> 00:28:05.165 align:middle line:84%
you might see a New York
Times ad next to it.

00:28:05.165 --> 00:28:06.540 align:middle line:84%
That's because
the New York Times

00:28:06.540 --> 00:28:09.260 align:middle line:84%
has bid through Google on an
ad to display on the Washington

00:28:09.260 --> 00:28:09.760 align:middle line:90%
Post.

00:28:09.760 --> 00:28:12.010 align:middle line:84%
So some firms are playing
on both sides of the market.

00:28:12.010 --> 00:28:13.940 align:middle line:84%
They're both buying
ads through Google

00:28:13.940 --> 00:28:16.040 align:middle line:84%
and also advertising
themselves on their site.

00:28:16.040 --> 00:28:17.940 align:middle line:84%
STUDENT: So the New
York Times is getting--

00:28:17.940 --> 00:28:19.540 align:middle line:84%
some of the money
that's getting paid

00:28:19.540 --> 00:28:22.180 align:middle line:84%
to Google by the advertisers
go to the New York Times?

00:28:22.180 --> 00:28:23.115 align:middle line:90%
[INAUDIBLE]

00:28:23.115 --> 00:28:23.740 align:middle line:90%
IAN BALL: Yeah.

00:28:23.740 --> 00:28:26.020 align:middle line:84%
I mean, I don't know
exactly how the accounting--

00:28:26.020 --> 00:28:27.480 align:middle line:84%
you could imagine it
going different ways.

00:28:27.480 --> 00:28:29.360 align:middle line:84%
But at the end, the money
that's paid by the advertiser--

00:28:29.360 --> 00:28:30.660 align:middle line:84%
some is going to go to
Google, and some is going

00:28:30.660 --> 00:28:31.560 align:middle line:90%
to go to the New York Times.

00:28:31.560 --> 00:28:32.060 align:middle line:90%
Yeah.

00:28:32.060 --> 00:28:34.340 align:middle line:90%
Yeah, exactly.

00:28:34.340 --> 00:28:35.180 align:middle line:90%
Great.

00:28:35.180 --> 00:28:37.280 align:middle line:84%
And then, of course, if
it's on Google's own site,

00:28:37.280 --> 00:28:39.197 align:middle line:84%
then there's no third
party, and Google's just

00:28:39.197 --> 00:28:43.660 align:middle line:84%
taking the money directly if
it's a sponsored ad on the site.

00:28:43.660 --> 00:28:46.100 align:middle line:84%
I guess the classic one
that we often talk about--

00:28:46.100 --> 00:28:51.860 align:middle line:90%
paintings, antiques.

00:28:51.860 --> 00:28:54.160 align:middle line:84%
And I think a basic
question we should ask--

00:28:54.160 --> 00:28:55.580 align:middle line:90%
I mean, why--

00:28:55.580 --> 00:28:57.040 align:middle line:90%
I've given some examples here.

00:28:57.040 --> 00:29:00.180 align:middle line:84%
Most things we buy in the
world are not auctioned off.

00:29:00.180 --> 00:29:02.700 align:middle line:84%
When you buy clothes
at a store, when

00:29:02.700 --> 00:29:04.860 align:middle line:84%
you go to a coffee
shop, when you watch

00:29:04.860 --> 00:29:08.053 align:middle line:84%
a movie, when you buy a drink,
these things-- generally,

00:29:08.053 --> 00:29:08.720 align:middle line:90%
there's a price.

00:29:08.720 --> 00:29:09.345 align:middle line:90%
You get dinner.

00:29:09.345 --> 00:29:11.580 align:middle line:84%
There's a price that's
posted, and you just pay it.

00:29:11.580 --> 00:29:13.925 align:middle line:84%
Whereas, in these examples
we see auctions used.

00:29:13.925 --> 00:29:15.300 align:middle line:84%
Do have any thoughts
about why we

00:29:15.300 --> 00:29:21.380 align:middle line:84%
might see auctions in some
contexts and prices in another

00:29:21.380 --> 00:29:21.880 align:middle line:90%
maybe?

00:29:21.880 --> 00:29:22.740 align:middle line:90%
Yeah?

00:29:22.740 --> 00:29:23.838 align:middle line:90%
STUDENT: Price discovery.

00:29:23.838 --> 00:29:24.380 align:middle line:90%
IAN BALL: OK.

00:29:24.380 --> 00:29:25.000 align:middle line:90%
So good word.

00:29:25.000 --> 00:29:25.500 align:middle line:90%
Yes.

00:29:25.500 --> 00:29:26.440 align:middle line:90%
Say more about it.

00:29:26.440 --> 00:29:27.662 align:middle line:90%
Yeah, it's a keyword.

00:29:27.662 --> 00:29:29.620 align:middle line:84%
STUDENT: For example,
like in a credit auction,

00:29:29.620 --> 00:29:31.900 align:middle line:84%
like the government's
unsure how to value

00:29:31.900 --> 00:29:34.300 align:middle line:90%
like a certain type of bond.

00:29:34.300 --> 00:29:38.300 align:middle line:84%
So an auction, there's kind
of a bunch of literature

00:29:38.300 --> 00:29:41.180 align:middle line:84%
that suggests that it's like the
most efficient way to both raise

00:29:41.180 --> 00:29:43.780 align:middle line:84%
revenue for the auctioneer,
but then also to efficiently

00:29:43.780 --> 00:29:45.880 align:middle line:90%
allocate to all the auctions.

00:29:45.880 --> 00:29:47.893 align:middle line:84%
And it's like a
price-revealing mechanism.

00:29:47.893 --> 00:29:48.560 align:middle line:90%
IAN BALL: Great.

00:29:48.560 --> 00:29:49.060 align:middle line:90%
Great.

00:29:49.060 --> 00:29:51.763 align:middle line:84%
So let's say I have
one of a kind antique.

00:29:51.763 --> 00:29:54.180 align:middle line:84%
It might be pretty hard for
me to know how much people are

00:29:54.180 --> 00:29:55.320 align:middle line:90%
willing to pay for that.

00:29:55.320 --> 00:29:56.560 align:middle line:90%
So I could just post a price.

00:29:56.560 --> 00:29:57.840 align:middle line:90%
I say it's $10 million.

00:29:57.840 --> 00:29:58.600 align:middle line:90%
But I'd worry.

00:29:58.600 --> 00:30:01.120 align:middle line:84%
What if someone in the audience
ended up valuing that a lot?

00:30:01.120 --> 00:30:03.412 align:middle line:84%
For some reason, they really,
really like this antique.

00:30:03.412 --> 00:30:05.550 align:middle line:84%
Now I've wasted
a lot of revenue.

00:30:05.550 --> 00:30:07.790 align:middle line:84%
So we see auctions
generally when

00:30:07.790 --> 00:30:11.007 align:middle line:84%
firms are uncertain about how
much people are willing to pay.

00:30:11.007 --> 00:30:12.590 align:middle line:84%
With a coffee, that's
a bit different.

00:30:12.590 --> 00:30:14.448 align:middle line:84%
Dunkin' Donuts sells
millions of coffees.

00:30:14.448 --> 00:30:15.990 align:middle line:84%
They pretty much
know what the market

00:30:15.990 --> 00:30:17.550 align:middle line:84%
price-- they pretty
much know what people

00:30:17.550 --> 00:30:18.890 align:middle line:90%
are willing to pay for coffee.

00:30:18.890 --> 00:30:20.858 align:middle line:90%
And also, it would be--

00:30:20.858 --> 00:30:22.650 align:middle line:84%
if you had live auctions
at Dunkin' Donuts,

00:30:22.650 --> 00:30:23.570 align:middle line:84%
I think it would
be pretty costly.

00:30:23.570 --> 00:30:24.730 align:middle line:84%
We're talking about
pretty small amounts.

00:30:24.730 --> 00:30:26.830 align:middle line:84%
Though, on the other hand,
Google Ads are very small

00:30:26.830 --> 00:30:27.210 align:middle line:90%
amounts.

00:30:27.210 --> 00:30:28.210 align:middle line:90%
So maybe there is a way.

00:30:28.210 --> 00:30:31.670 align:middle line:84%
And maybe eventually, we
will see auctions for coffee

00:30:31.670 --> 00:30:33.670 align:middle line:90%
as everything gets automated,

00:30:33.670 --> 00:30:36.150 align:middle line:84%
I guess one final
point I'll make

00:30:36.150 --> 00:30:38.510 align:middle line:84%
that I think is kind of
a new, exciting area.

00:30:38.510 --> 00:30:40.790 align:middle line:84%
Google Ads used to be
kind of the hot new thing.

00:30:40.790 --> 00:30:42.373 align:middle line:84%
Google's losing a
lot of money on this

00:30:42.373 --> 00:30:44.030 align:middle line:84%
now because everyone's
just using LLMs.

00:30:44.030 --> 00:30:45.572 align:middle line:84%
And I think there's
a lot of interest

00:30:45.572 --> 00:30:48.410 align:middle line:84%
now in how LLMs are going to
monetize this through auctions.

00:30:48.410 --> 00:30:51.950 align:middle line:84%
So there's some talk
now about Grok or OpenAI

00:30:51.950 --> 00:30:53.430 align:middle line:84%
might let firms
bid for the right

00:30:53.430 --> 00:30:55.210 align:middle line:84%
to choose the next
token that appears.

00:30:55.210 --> 00:30:58.150 align:middle line:84%
So if you google--
if you ask an LLM,

00:30:58.150 --> 00:30:59.450 align:middle line:90%
where should I go on vacation?

00:30:59.450 --> 00:31:01.950 align:middle line:84%
And the LLM's response says oh,
a great vacation destination

00:31:01.950 --> 00:31:04.070 align:middle line:84%
is, you might have firms
bidding for the right

00:31:04.070 --> 00:31:05.353 align:middle line:90%
to select that next token.

00:31:05.353 --> 00:31:06.770 align:middle line:84%
And I think we're
not quite there.

00:31:06.770 --> 00:31:08.312 align:middle line:84%
Well, we don't think
we're there yet.

00:31:08.312 --> 00:31:10.770 align:middle line:84%
It's a little unclear, but we
may be going that direction.

00:31:10.770 --> 00:31:14.310 align:middle line:84%
I think that's an interesting
domain for future auction work.

00:31:14.310 --> 00:31:17.510 align:middle line:84%
So we're going to
start with some models

00:31:17.510 --> 00:31:18.843 align:middle line:90%
of very simple auctions.

00:31:18.843 --> 00:31:20.510 align:middle line:84%
Obviously, in these
applications there's

00:31:20.510 --> 00:31:22.710 align:middle line:84%
some complexity that we're
not going to capture.

00:31:22.710 --> 00:31:28.990 align:middle line:84%
And we're going to start
with a simple sealed bid

00:31:28.990 --> 00:31:30.170 align:middle line:90%
first-price auction.

00:31:30.170 --> 00:31:34.270 align:middle line:90%


00:31:34.270 --> 00:31:36.110 align:middle line:90%
So we'll play this on MobLab.

00:31:36.110 --> 00:31:37.750 align:middle line:90%
What does a sealed bid mean?

00:31:37.750 --> 00:31:40.815 align:middle line:84%
It means-- in the old
days, you had an envelope,

00:31:40.815 --> 00:31:42.190 align:middle line:84%
and you gave it
to the auctioneer

00:31:42.190 --> 00:31:44.810 align:middle line:84%
that said that was the
amount of your bid.

00:31:44.810 --> 00:31:55.630 align:middle line:90%
So each bidder submits a bid.

00:31:55.630 --> 00:31:57.810 align:middle line:84%
It's sealed because that
bid is not observed.

00:31:57.810 --> 00:31:59.190 align:middle line:84%
It's not like what you
might see in the movies

00:31:59.190 --> 00:32:00.398 align:middle line:90%
where people are calling out.

00:32:00.398 --> 00:32:01.940 align:middle line:84%
That's called an
open outcry auction.

00:32:01.940 --> 00:32:02.650 align:middle line:90%
Oh, I'll bid 100.

00:32:02.650 --> 00:32:04.310 align:middle line:84%
I'll bid 120,
something like that.

00:32:04.310 --> 00:32:04.810 align:middle line:90%
It's sealed.

00:32:04.810 --> 00:32:07.870 align:middle line:84%
You're just submitting
your bid in an envelope.

00:32:07.870 --> 00:32:10.390 align:middle line:84%
First-price-- well,
what's going to happen

00:32:10.390 --> 00:32:12.550 align:middle line:84%
is the highest bidder
is going to win,

00:32:12.550 --> 00:32:14.510 align:middle line:84%
and they're going
to pay their bid.

00:32:14.510 --> 00:32:28.390 align:middle line:84%
So the highest bidder wins
the good and pays their bid.

00:32:28.390 --> 00:32:30.870 align:middle line:84%
The first-price nature is
really referring to the fact

00:32:30.870 --> 00:32:32.410 align:middle line:84%
that the winner
pays their own bid.

00:32:32.410 --> 00:32:33.910 align:middle line:84%
We'll also talk
about auctions where

00:32:33.910 --> 00:32:35.190 align:middle line:84%
the winner might pay
the second highest

00:32:35.190 --> 00:32:36.450 align:middle line:90%
bid, or something like that.

00:32:36.450 --> 00:32:37.950 align:middle line:84%
But for now, we're
going to just say

00:32:37.950 --> 00:32:39.670 align:middle line:84%
the winner is going
to pay their bid.

00:32:39.670 --> 00:32:41.370 align:middle line:84%
What is the private
information here?

00:32:41.370 --> 00:32:43.015 align:middle line:90%
What are these things that--

00:32:43.015 --> 00:32:44.390 align:middle line:84%
the information
that some players

00:32:44.390 --> 00:32:48.490 align:middle line:84%
know that other players don't
in the context of an auction?

00:32:48.490 --> 00:32:48.990 align:middle line:90%
Yeah?

00:32:48.990 --> 00:32:50.250 align:middle line:84%
STUDENT: How much they
value their goods.

00:32:50.250 --> 00:32:51.250 align:middle line:90%
IAN BALL: Exactly right.

00:32:51.250 --> 00:33:03.670 align:middle line:84%
So here, each bidder
privately knows what

00:33:03.670 --> 00:33:05.050 align:middle line:90%
we might call their valuation.

00:33:05.050 --> 00:33:07.790 align:middle line:90%


00:33:07.790 --> 00:33:09.790 align:middle line:84%
The valuation is going
to be the most they would

00:33:09.790 --> 00:33:11.210 align:middle line:90%
be willing to pay for the good.

00:33:11.210 --> 00:33:12.710 align:middle line:84%
The way to think
about the valuation

00:33:12.710 --> 00:33:14.850 align:middle line:84%
is if they were to win the
auction, when the good,

00:33:14.850 --> 00:33:16.830 align:middle line:84%
and pay exactly their
valuation, they'd

00:33:16.830 --> 00:33:19.293 align:middle line:84%
be just as well off as if they
didn't win the item at all.

00:33:19.293 --> 00:33:20.710 align:middle line:84%
So it's the amount
that they could

00:33:20.710 --> 00:33:23.710 align:middle line:84%
pay that would make
them exactly break even.

00:33:23.710 --> 00:33:26.430 align:middle line:84%
So these games, it kind
of helps to have MobLab

00:33:26.430 --> 00:33:28.970 align:middle line:84%
because we have to generate
randomly people's valuations.

00:33:28.970 --> 00:33:30.950 align:middle line:90%
So let's log into MobLab.

00:33:30.950 --> 00:33:34.190 align:middle line:90%
I'm going to try to set this up.

00:33:34.190 --> 00:33:37.683 align:middle line:84%
May have been a while, so
I'll give you a second.

00:33:37.683 --> 00:33:38.850 align:middle line:90%
It actually did pretty well.

00:33:38.850 --> 00:33:41.050 align:middle line:90%
We'll put that on here.

00:33:41.050 --> 00:33:44.470 align:middle line:90%
So here, we see the groups.

00:33:44.470 --> 00:33:47.750 align:middle line:84%
So this is giving us
a few different pieces

00:33:47.750 --> 00:33:50.350 align:middle line:90%
of information here.

00:33:50.350 --> 00:33:53.050 align:middle line:84%
Let's understand what each
of these columns mean.

00:33:53.050 --> 00:33:54.877 align:middle line:84%
So you were split
into six groups.

00:33:54.877 --> 00:33:56.210 align:middle line:90%
You weren't a multiple of three.

00:33:56.210 --> 00:33:58.650 align:middle line:84%
So some of you, we added
robots to the groups to bid.

00:33:58.650 --> 00:33:59.530 align:middle line:90%
I'm not exactly sure.

00:33:59.530 --> 00:34:01.780 align:middle line:84%
They probably follow the
equilibrium bidding strategy.

00:34:01.780 --> 00:34:03.670 align:middle line:84%
I'm not exactly sure
how the robots play.

00:34:03.670 --> 00:34:06.030 align:middle line:84%
The first column
is optimal surplus.

00:34:06.030 --> 00:34:07.810 align:middle line:84%
What that's referring
to is, well,

00:34:07.810 --> 00:34:09.389 align:middle line:84%
each of the three
people in the group

00:34:09.389 --> 00:34:11.710 align:middle line:84%
have some value for
the good, and that's

00:34:11.710 --> 00:34:14.270 align:middle line:84%
referring to the maximum
of those three values.

00:34:14.270 --> 00:34:16.270 align:middle line:84%
Because the ideal thing,
or the efficient thing,

00:34:16.270 --> 00:34:18.478 align:middle line:84%
would be to give it to the
person who values it most,

00:34:18.478 --> 00:34:20.489 align:middle line:84%
and it's saying how much
value would be created.

00:34:20.489 --> 00:34:23.770 align:middle line:84%
So here you see these numbers
are generally higher than 50

00:34:23.770 --> 00:34:26.989 align:middle line:84%
because the maximum of three
uniformly distributed numbers

00:34:26.989 --> 00:34:29.190 align:middle line:90%
tends to be pretty high.

00:34:29.190 --> 00:34:31.010 align:middle line:90%
And we see the optimal surplus.

00:34:31.010 --> 00:34:34.150 align:middle line:84%
Then we see the surplus
that was actually achieved.

00:34:34.150 --> 00:34:36.190 align:middle line:84%
So we see in three
of the groups,

00:34:36.190 --> 00:34:39.790 align:middle line:84%
in groups three through
five, we got 100%.

00:34:39.790 --> 00:34:42.190 align:middle line:84%
What does that mean if
we got 100% precisely?

00:34:42.190 --> 00:34:46.190 align:middle line:90%
What does it mean exactly?

00:34:46.190 --> 00:34:47.010 align:middle line:90%
Yeah, on the front?

00:34:47.010 --> 00:34:47.510 align:middle line:90%
Yeah.

00:34:47.510 --> 00:34:49.685 align:middle line:84%
STUDENT: Surplus [INAUDIBLE]
surplus [INAUDIBLE].

00:34:49.685 --> 00:34:50.310 align:middle line:90%
IAN BALL: Yeah.

00:34:50.310 --> 00:34:51.909 align:middle line:84%
So in words, what's
another way of saying

00:34:51.909 --> 00:34:53.117 align:middle line:90%
what happened in the auction?

00:34:53.117 --> 00:34:54.030 align:middle line:90%
Who won the auction?

00:34:54.030 --> 00:34:55.429 align:middle line:84%
STUDENT: The person
who valued it the most.

00:34:55.429 --> 00:34:56.110 align:middle line:90%
IAN BALL: The person--

00:34:56.110 --> 00:34:57.230 align:middle line:84%
exactly what it
means is the person

00:34:57.230 --> 00:34:59.910 align:middle line:84%
who valued the item the most
is the one who won the auction

00:34:59.910 --> 00:35:01.070 align:middle line:90%
and took the item home.

00:35:01.070 --> 00:35:03.750 align:middle line:84%
So we see that the allocation
was quite efficient.

00:35:03.750 --> 00:35:07.053 align:middle line:84%
In one case, we see
efficiency was 93%.

00:35:07.053 --> 00:35:09.470 align:middle line:84%
That means the item did not
go to the person who valued it

00:35:09.470 --> 00:35:12.230 align:middle line:84%
most, but it happened to be that
someone else valued it almost as

00:35:12.230 --> 00:35:13.855 align:middle line:84%
much as the person
who valued it most--

00:35:13.855 --> 00:35:14.830 align:middle line:90%
93%.

00:35:14.830 --> 00:35:17.430 align:middle line:84%
And so not too much
of an efficiency loss.

00:35:17.430 --> 00:35:19.570 align:middle line:84%
In group five, we did
a little bit worse--

00:35:19.570 --> 00:35:20.190 align:middle line:90%
82%.

00:35:20.190 --> 00:35:22.950 align:middle line:84%
And then the last group, I think
we just didn't finish there.

00:35:22.950 --> 00:35:27.225 align:middle line:84%
And then we can see what the
revenue was for the auctioneer.

00:35:27.225 --> 00:35:29.350 align:middle line:84%
So that's another way of
saying, in this case, what

00:35:29.350 --> 00:35:30.430 align:middle line:90%
is the revenue?

00:35:30.430 --> 00:35:33.830 align:middle line:84%
Well, the winning
bidder pays their bid.

00:35:33.830 --> 00:35:38.350 align:middle line:84%
So the revenue is
exactly the winning bid.

00:35:38.350 --> 00:35:44.390 align:middle line:84%
And you can see a
few differences here.

00:35:44.390 --> 00:35:46.630 align:middle line:90%
So let's look at group three.

00:35:46.630 --> 00:35:50.890 align:middle line:84%
In group three, the revenue
is 94, and the surplus was 94,

00:35:50.890 --> 00:35:52.450 align:middle line:90%
and the optimal surplus was 94.

00:35:52.450 --> 00:35:54.550 align:middle line:90%
So what happened in group three?

00:35:54.550 --> 00:35:55.510 align:middle line:90%
Yeah?

00:35:55.510 --> 00:35:58.570 align:middle line:84%
STUDENT: The guy with the
highest value bid the value.

00:35:58.570 --> 00:35:59.510 align:middle line:90%
IAN BALL: Right.

00:35:59.510 --> 00:36:00.670 align:middle line:90%
And won.

00:36:00.670 --> 00:36:03.210 align:middle line:84%
And that highest
value is 94, right?

00:36:03.210 --> 00:36:03.710 align:middle line:90%
Exactly.

00:36:03.710 --> 00:36:05.288 align:middle line:84%
So how did how did
that person come--

00:36:05.288 --> 00:36:05.830 align:middle line:90%
I don't know.

00:36:05.830 --> 00:36:07.705 align:middle line:84%
Who was the-- you don't
need to out yourself,

00:36:07.705 --> 00:36:09.570 align:middle line:90%
but it was someone here.

00:36:09.570 --> 00:36:12.877 align:middle line:84%
And how do you feel about
winning at a price of 94?

00:36:12.877 --> 00:36:14.210 align:middle line:90%
I don't know who this person is.

00:36:14.210 --> 00:36:17.217 align:middle line:84%
Do you feel like you came away
ahead or behind or you won?

00:36:17.217 --> 00:36:18.050 align:middle line:90%
How are you feeling?

00:36:18.050 --> 00:36:18.590 align:middle line:90%
Yeah?

00:36:18.590 --> 00:36:20.298 align:middle line:84%
STUDENT: Since there
was only one period,

00:36:20.298 --> 00:36:23.295 align:middle line:84%
and I wanted to win the
auction, I just bid all I had.

00:36:23.295 --> 00:36:25.670 align:middle line:84%
IAN BALL: All you had, meaning
your value, or literally--

00:36:25.670 --> 00:36:27.188 align:middle line:90%
STUDENT: Like the 94.

00:36:27.188 --> 00:36:27.730 align:middle line:90%
IAN BALL: 94.

00:36:27.730 --> 00:36:28.883 align:middle line:90%
So you bid your valuation.

00:36:28.883 --> 00:36:30.050 align:middle line:90%
Yeah, I guess-- all you had.

00:36:30.050 --> 00:36:31.675 align:middle line:84%
I don't know how much
have in the game.

00:36:31.675 --> 00:36:34.890 align:middle line:84%
So this gets at some
issues of preferences.

00:36:34.890 --> 00:36:36.790 align:middle line:84%
If your goal was
to win the auction,

00:36:36.790 --> 00:36:38.530 align:middle line:84%
maybe that was a
pretty good strategy.

00:36:38.530 --> 00:36:39.630 align:middle line:90%
You did win.

00:36:39.630 --> 00:36:41.510 align:middle line:84%
But remember, the
way that we defined

00:36:41.510 --> 00:36:44.070 align:middle line:84%
your valuation is that
if you win the item

00:36:44.070 --> 00:36:45.990 align:middle line:84%
and pay your
valuation, it's just

00:36:45.990 --> 00:36:47.430 align:middle line:90%
as good as not winning at all.

00:36:47.430 --> 00:36:48.732 align:middle line:90%
So in a sense, you won.

00:36:48.732 --> 00:36:50.190 align:middle line:84%
But in another
sense, you didn't do

00:36:50.190 --> 00:36:53.070 align:middle line:84%
so well because you got
something that was worth $94.

00:36:53.070 --> 00:36:56.530 align:middle line:84%
In the extreme case, think of
it as you paid $94 to get $94.

00:36:56.530 --> 00:37:00.210 align:middle line:84%
So it was kind of a wash for
you, but you didn't lose.

00:37:00.210 --> 00:37:01.390 align:middle line:90%
So that's good.

00:37:01.390 --> 00:37:04.330 align:middle line:84%
I think-- let's see
how other people did.

00:37:04.330 --> 00:37:06.230 align:middle line:90%
Who did best?

00:37:06.230 --> 00:37:07.990 align:middle line:84%
We had the same
issue in group 2.

00:37:07.990 --> 00:37:12.750 align:middle line:84%
The winner bid exactly 59,
and I guess didn't do so well.

00:37:12.750 --> 00:37:20.417 align:middle line:84%
It was only-- in group five they
bid 72 when the value was 73.

00:37:20.417 --> 00:37:22.250 align:middle line:84%
Does that person want
to share your thought?

00:37:22.250 --> 00:37:23.150 align:middle line:90%
OK, yeah?

00:37:23.150 --> 00:37:26.350 align:middle line:84%
STUDENT: Well, I
thought that that's

00:37:26.350 --> 00:37:29.190 align:middle line:84%
the max I can bid to at least
guarantee that I'll have

00:37:29.190 --> 00:37:31.470 align:middle line:90%
a positive payoff [INAUDIBLE].

00:37:31.470 --> 00:37:32.190 align:middle line:90%
IAN BALL: Yeah.

00:37:32.190 --> 00:37:34.430 align:middle line:84%
STUDENT: I mean,
there's a chance I still

00:37:34.430 --> 00:37:38.550 align:middle line:84%
would have won if I did
say 70, 71, or something,

00:37:38.550 --> 00:37:40.610 align:middle line:84%
and I would have
a higher payoff.

00:37:40.610 --> 00:37:45.150 align:middle line:90%
But I think that there's no--

00:37:45.150 --> 00:37:48.790 align:middle line:84%
the probability that I win does
go lower every time I bid lower.

00:37:48.790 --> 00:37:51.470 align:middle line:84%
And I still, like even with
my bid, even if I do bid,

00:37:51.470 --> 00:37:53.248 align:middle line:84%
my payoff would be
positive [INAUDIBLE].

00:37:53.248 --> 00:37:53.790 align:middle line:90%
IAN BALL: OK.

00:37:53.790 --> 00:37:56.175 align:middle line:84%
And indeed, you did come
away with a positive payoff.

00:37:56.175 --> 00:37:57.550 align:middle line:84%
But I would argue
maybe you could

00:37:57.550 --> 00:37:59.217 align:middle line:84%
have gotten an even
more positive payoff

00:37:59.217 --> 00:38:00.490 align:middle line:90%
if you bid a little bit lower.

00:38:00.490 --> 00:38:00.990 align:middle line:90%
Let's see.

00:38:00.990 --> 00:38:04.850 align:middle line:84%
What about the person-- someone
bid 40 and won and valued at 44.

00:38:04.850 --> 00:38:07.590 align:middle line:84%
So I think they were
the overall winner.

00:38:07.590 --> 00:38:09.290 align:middle line:84%
They had the most
surplus of anyone.

00:38:09.290 --> 00:38:09.590 align:middle line:90%
Yeah?

00:38:09.590 --> 00:38:11.330 align:middle line:84%
STUDENT: [INAUDIBLE] my
valuation is pretty low.

00:38:11.330 --> 00:38:12.510 align:middle line:90%
So I thought I would lose.

00:38:12.510 --> 00:38:13.532 align:middle line:90%
IAN BALL: OK.

00:38:13.532 --> 00:38:15.740 align:middle line:84%
STUDENT: That seemed like
a reasonable amount that [?

00:38:15.740 --> 00:38:17.222 align:middle line:90%
I've got ?] to lose.

00:38:17.222 --> 00:38:18.930 align:middle line:84%
IAN BALL: So some
people would argue, OK,

00:38:18.930 --> 00:38:19.690 align:middle line:90%
I think I'm going to lose.

00:38:19.690 --> 00:38:20.450 align:middle line:90%
My value is low.

00:38:20.450 --> 00:38:21.670 align:middle line:84%
Why don't I bid
more than my value

00:38:21.670 --> 00:38:22.962 align:middle line:90%
to have some chance of winning?

00:38:22.962 --> 00:38:24.310 align:middle line:90%
A lot of people reason that way.

00:38:24.310 --> 00:38:24.970 align:middle line:90%
You didn't do that.

00:38:24.970 --> 00:38:26.210 align:middle line:84%
I think that would
have been a bad idea.

00:38:26.210 --> 00:38:26.912 align:middle line:90%
Why did you not?

00:38:26.912 --> 00:38:28.370 align:middle line:84%
You thought you
were going to lose.

00:38:28.370 --> 00:38:30.070 align:middle line:84%
Why didn't you bid a
lot more to try to win?

00:38:30.070 --> 00:38:31.310 align:middle line:84%
STUDENT: Because then
my-- if I did win,

00:38:31.310 --> 00:38:32.830 align:middle line:90%
my valuation would be negative.

00:38:32.830 --> 00:38:35.190 align:middle line:84%
So I thought, in this
case, I would rather

00:38:35.190 --> 00:38:36.920 align:middle line:90%
get a valuation of 4 or 0.

00:38:36.920 --> 00:38:37.670 align:middle line:90%
IAN BALL: Exactly.

00:38:37.670 --> 00:38:38.170 align:middle line:90%
Right.

00:38:38.170 --> 00:38:39.990 align:middle line:84%
So even if your
valuation is really low,

00:38:39.990 --> 00:38:41.730 align:middle line:84%
it's true that you're
unlikely to win.

00:38:41.730 --> 00:38:43.372 align:middle line:84%
But that might tempt
you to overbid.

00:38:43.372 --> 00:38:44.330 align:middle line:90%
That's not a good idea.

00:38:44.330 --> 00:38:45.913 align:middle line:84%
Because if you do
win, you're actually

00:38:45.913 --> 00:38:49.670 align:middle line:84%
a loser because your valuation
is smaller than the amount

00:38:49.670 --> 00:38:50.290 align:middle line:90%
that you bid.

00:38:50.290 --> 00:38:53.210 align:middle line:84%
So you bid $4 less than
your true valuation.

00:38:53.210 --> 00:38:55.843 align:middle line:84%
In the end, you
got-- well, I don't

00:38:55.843 --> 00:38:57.510 align:middle line:84%
know who else was in
your group, but you

00:38:57.510 --> 00:38:59.650 align:middle line:84%
got-- there was someone
who had a value of 47.

00:38:59.650 --> 00:39:03.870 align:middle line:84%
So actually you
got lucky, and you

00:39:03.870 --> 00:39:06.550 align:middle line:84%
beat someone who actually had
a valuation higher than you,

00:39:06.550 --> 00:39:08.130 align:middle line:84%
and you came away
with a surplus.

00:39:08.130 --> 00:39:10.070 align:middle line:84%
So my overall, I
would say, people

00:39:10.070 --> 00:39:13.150 align:middle line:84%
are maybe not ready
to bid for Google

00:39:13.150 --> 00:39:14.410 align:middle line:90%
or bid for the New York Times.

00:39:14.410 --> 00:39:16.535 align:middle line:84%
I think there was
some poor bidding--

00:39:16.535 --> 00:39:17.910 align:middle line:84%
I don't know-- OK
bidding here, I

00:39:17.910 --> 00:39:19.660 align:middle line:84%
think people generally
bid a bit too high.

00:39:19.660 --> 00:39:23.110 align:middle line:84%
So if you see they've actually
computed the Nash equilibrium

00:39:23.110 --> 00:39:25.302 align:middle line:84%
line, which is the
dotted green line.

00:39:25.302 --> 00:39:27.010 align:middle line:84%
And you can see
everyone's actually bid--

00:39:27.010 --> 00:39:28.710 align:middle line:84%
I think every single
person bid higher

00:39:28.710 --> 00:39:31.630 align:middle line:90%
than would be optimal to bid.

00:39:31.630 --> 00:39:33.550 align:middle line:84%
And I think this is a
very common finding when

00:39:33.550 --> 00:39:34.592 align:middle line:90%
you do things in the lab.

00:39:34.592 --> 00:39:36.008 align:middle line:84%
And I think it
gets to, do we have

00:39:36.008 --> 00:39:37.330 align:middle line:90%
the right model of preferences?

00:39:37.330 --> 00:39:39.590 align:middle line:84%
I think there's a
certain excitement

00:39:39.590 --> 00:39:40.787 align:middle line:90%
people get for winning.

00:39:40.787 --> 00:39:42.870 align:middle line:84%
And they want to win, even
if it means they end up

00:39:42.870 --> 00:39:44.250 align:middle line:90%
paying a little bit too much.

00:39:44.250 --> 00:39:46.490 align:middle line:84%
So people tend to overbid
in first-price auctions.

00:39:46.490 --> 00:39:47.948 align:middle line:84%
And that might
actually be a reason

00:39:47.948 --> 00:39:50.250 align:middle line:84%
why we see a lot of first-price
auctions in practice,

00:39:50.250 --> 00:39:51.270 align:middle line:84%
even though the
theory would tell us

00:39:51.270 --> 00:39:53.853 align:middle line:84%
that second-price auctions have
some more desirable properties

00:39:53.853 --> 00:39:56.380 align:middle line:90%
that we'll talk about.

00:39:56.380 --> 00:39:58.630 align:middle line:84%
Maybe let's do it one more
time, but now let's make it

00:39:58.630 --> 00:40:06.270 align:middle line:84%
a second-price auction
and see what happens.

00:40:06.270 --> 00:40:07.570 align:middle line:90%
How do I change it?

00:40:07.570 --> 00:40:10.510 align:middle line:90%


00:40:10.510 --> 00:40:11.570 align:middle line:90%
I'm not going to have it.

00:40:11.570 --> 00:40:15.270 align:middle line:90%


00:40:15.270 --> 00:40:16.650 align:middle line:84%
Now, I just have
to add it again.

00:40:16.650 --> 00:40:17.250 align:middle line:90%
That's silly.

00:40:17.250 --> 00:40:26.070 align:middle line:90%


00:40:26.070 --> 00:40:29.570 align:middle line:84%
So now let's make it a
second-price auction.

00:40:29.570 --> 00:40:34.910 align:middle line:90%


00:40:34.910 --> 00:40:37.597 align:middle line:84%
So what does a
second-price auction mean?

00:40:37.597 --> 00:40:39.930 align:middle line:84%
Well, the highest bidder is
still going to win the item,

00:40:39.930 --> 00:40:41.888 align:middle line:84%
but now they're going to
pay the second highest

00:40:41.888 --> 00:40:44.310 align:middle line:90%
bid rather than their own bid.

00:40:44.310 --> 00:40:50.190 align:middle line:84%
So this should
change how you play.

00:40:50.190 --> 00:40:52.450 align:middle line:90%
So curious how things went.

00:40:52.450 --> 00:40:54.350 align:middle line:84%
So here, let's
look at group one.

00:40:54.350 --> 00:40:56.210 align:middle line:84%
Here, we actually
were in groups of six.

00:40:56.210 --> 00:40:58.350 align:middle line:84%
So the optimal surpluses
tended to be very high

00:40:58.350 --> 00:41:00.190 align:middle line:84%
because we're looking
at the maximum of six

00:41:00.190 --> 00:41:02.310 align:middle line:90%
different random variables.

00:41:02.310 --> 00:41:04.950 align:middle line:84%
It was efficiently
allocated every single time.

00:41:04.950 --> 00:41:09.410 align:middle line:84%
And it looks like
the revenue was--

00:41:09.410 --> 00:41:12.163 align:middle line:90%


00:41:12.163 --> 00:41:14.830 align:middle line:84%
I guess it's a bit hard to know
from the data we're seeing here,

00:41:14.830 --> 00:41:16.570 align:middle line:90%
but it looks pretty good.

00:41:16.570 --> 00:41:20.470 align:middle line:84%
It actually looks like
people are bidding basically

00:41:20.470 --> 00:41:21.193 align:middle line:90%
their valuations.

00:41:21.193 --> 00:41:22.610 align:middle line:84%
This is basically
a straight line.

00:41:22.610 --> 00:41:24.527 align:middle line:84%
So people were actually
very, very consistent.

00:41:24.527 --> 00:41:27.090 align:middle line:84%
Do people want to share how
they thought about this?

00:41:27.090 --> 00:41:30.550 align:middle line:90%


00:41:30.550 --> 00:41:32.150 align:middle line:84%
I'm actually a bit
surprised by this.

00:41:32.150 --> 00:41:33.650 align:middle line:90%
This is not how it usually goes.

00:41:33.650 --> 00:41:34.630 align:middle line:90%
Yeah, in the back?

00:41:34.630 --> 00:41:36.047 align:middle line:84%
STUDENT: I think
in my notes there

00:41:36.047 --> 00:41:38.050 align:middle line:84%
was like an analysis of
second-price auctions.

00:41:38.050 --> 00:41:39.590 align:middle line:84%
And it says like
it's most optimal

00:41:39.590 --> 00:41:40.698 align:middle line:90%
to always bid [INAUDIBLE].

00:41:40.698 --> 00:41:41.240 align:middle line:90%
IAN BALL: OK.

00:41:41.240 --> 00:41:41.980 align:middle line:90%
That's a good answer.

00:41:41.980 --> 00:41:43.140 align:middle line:90%
Yeah, that's exactly right.

00:41:43.140 --> 00:41:44.260 align:middle line:90%
So maybe people read the notes.

00:41:44.260 --> 00:41:46.302 align:middle line:84%
I'm surprised so many
people have read the notes.

00:41:46.302 --> 00:41:49.100 align:middle line:84%
I thought-- so I think I've
done this in past years.

00:41:49.100 --> 00:41:50.680 align:middle line:84%
And normally when
I tell people they

00:41:50.680 --> 00:41:53.180 align:middle line:84%
bid too high in the first-price
auction, we then go to this,

00:41:53.180 --> 00:41:54.788 align:middle line:90%
and they bid really low.

00:41:54.788 --> 00:41:56.580 align:middle line:84%
But indeed, if it's a
second-price auction,

00:41:56.580 --> 00:41:58.840 align:middle line:84%
it's actually optimal to
bid your true valuation

00:41:58.840 --> 00:42:01.063 align:middle line:84%
and not to bid less than
your true valuation.

00:42:01.063 --> 00:42:01.980 align:middle line:90%
What's different here?

00:42:01.980 --> 00:42:03.820 align:middle line:84%
I said before, if you
bid your valuation,

00:42:03.820 --> 00:42:05.220 align:middle line:84%
then you can never
win any money.

00:42:05.220 --> 00:42:07.420 align:middle line:84%
So what's different in
the second-price auction?

00:42:07.420 --> 00:42:07.920 align:middle line:90%
Yeah?

00:42:07.920 --> 00:42:10.040 align:middle line:84%
STUDENT: [INAUDIBLE]
my valuation.

00:42:10.040 --> 00:42:15.160 align:middle line:84%
I think someone said
earlier, [INAUDIBLE] highest.

00:42:15.160 --> 00:42:16.980 align:middle line:84%
I've got a pretty
high chance to win,

00:42:16.980 --> 00:42:19.000 align:middle line:84%
but then I'm actually
getting a price that's

00:42:19.000 --> 00:42:20.840 align:middle line:84%
below that because you're
[? being ?] the second highest

00:42:20.840 --> 00:42:21.340 align:middle line:90%
bidder.

00:42:21.340 --> 00:42:24.020 align:middle line:84%
So you know you're getting a
positive value back as well.

00:42:24.020 --> 00:42:24.580 align:middle line:90%
IAN BALL: Exactly right.

00:42:24.580 --> 00:42:27.000 align:middle line:84%
So in the first-price auction
if I bid my valuation, then

00:42:27.000 --> 00:42:28.940 align:middle line:84%
if I win the auction I'm
actually going to pay my bid.

00:42:28.940 --> 00:42:30.080 align:middle line:84%
So I'm going to
pay my valuation.

00:42:30.080 --> 00:42:31.700 align:middle line:84%
And therefore, I
don't come out ahead.

00:42:31.700 --> 00:42:34.060 align:middle line:84%
But in the second-price
auction, if I bid my valuation,

00:42:34.060 --> 00:42:35.560 align:middle line:84%
well, I'm not
actually going to have

00:42:35.560 --> 00:42:36.768 align:middle line:90%
to pay my valuation if I win.

00:42:36.768 --> 00:42:38.268 align:middle line:84%
I don't know what
I'll pay, but I'll

00:42:38.268 --> 00:42:40.720 align:middle line:84%
pay the second highest bid,
which will always be strictly

00:42:40.720 --> 00:42:41.860 align:middle line:90%
lower than my valuation.

00:42:41.860 --> 00:42:43.480 align:middle line:84%
And we'll go over
the argument, I

00:42:43.480 --> 00:42:46.680 align:middle line:84%
think, next class about exactly
why bidding your own value

00:42:46.680 --> 00:42:49.420 align:middle line:84%
is exactly optimal in
a second-price auction.

00:42:49.420 --> 00:42:52.520 align:middle line:84%
And this is why one nice thing
about second-price auctions

00:42:52.520 --> 00:42:54.440 align:middle line:84%
is you don't actually
have to think too much

00:42:54.440 --> 00:42:56.440 align:middle line:84%
about how much other
people value the good.

00:42:56.440 --> 00:42:58.040 align:middle line:84%
In the first-price
auction, you really

00:42:58.040 --> 00:43:00.290 align:middle line:84%
have to think hard about how
much the other people are

00:43:00.290 --> 00:43:02.620 align:middle line:84%
going to bid, and try to
respond strategically to that.

00:43:02.620 --> 00:43:04.020 align:middle line:90%
So let's close this down.

00:43:04.020 --> 00:43:07.920 align:middle line:84%
And let's actually analyze
the simplest possible example

00:43:07.920 --> 00:43:10.172 align:middle line:84%
of a first-price
sealed bid auction

00:43:10.172 --> 00:43:12.380 align:middle line:84%
and try to solve for the
equilibrium of this auction.

00:43:12.380 --> 00:43:23.920 align:middle line:90%


00:43:23.920 --> 00:43:27.380 align:middle line:84%
So solving for auction
equilibrium can get a bit messy.

00:43:27.380 --> 00:43:30.040 align:middle line:84%
So let's start with the
simplest possible example, which

00:43:30.040 --> 00:43:40.540 align:middle line:84%
is a first-price sealed bid
auction with two bidders.

00:43:40.540 --> 00:43:45.160 align:middle line:90%


00:43:45.160 --> 00:43:47.000 align:middle line:90%
i equals 1 and 2.

00:43:47.000 --> 00:43:50.320 align:middle line:84%
And let's assume that each
bidder's valuation for the good

00:43:50.320 --> 00:43:53.520 align:middle line:84%
is uniformly drawn
from between 0 and 1.

00:43:53.520 --> 00:43:57.180 align:middle line:84%
So before in the example,
in the MobLab example,

00:43:57.180 --> 00:43:58.460 align:middle line:90%
I think it 0 to 100.

00:43:58.460 --> 00:44:00.040 align:middle line:84%
We're just going to
change units now.

00:44:00.040 --> 00:44:09.260 align:middle line:84%
So bidder i's valuation,
we'll call that Vi--

00:44:09.260 --> 00:44:11.720 align:middle line:90%
So bidder i is valuation Vi.

00:44:11.720 --> 00:44:18.880 align:middle line:84%
This is going to be in 01,
and it's uniformly distributed

00:44:18.880 --> 00:44:19.940 align:middle line:90%
and independent.

00:44:19.940 --> 00:44:23.920 align:middle line:90%


00:44:23.920 --> 00:44:30.080 align:middle line:84%
Uniform just means that the
probability that my value is

00:44:30.080 --> 00:44:32.560 align:middle line:84%
in any subinterval
of 0, 1 is just

00:44:32.560 --> 00:44:34.280 align:middle line:90%
the length of that interval.

00:44:34.280 --> 00:44:38.560 align:middle line:84%
So the probability that my
value is between 0 and 0.2

00:44:38.560 --> 00:44:39.540 align:middle line:90%
is just 0.2.

00:44:39.540 --> 00:44:43.400 align:middle line:84%
So it's pretty easy to
calculate these probabilities

00:44:43.400 --> 00:44:44.900 align:middle line:90%
with uniform distributions.

00:44:44.900 --> 00:44:46.600 align:middle line:84%
Another way of
saying that if you've

00:44:46.600 --> 00:44:48.920 align:middle line:84%
taken some probability
is the PDF,

00:44:48.920 --> 00:44:53.200 align:middle line:84%
the probability density
function is just 1.

00:44:53.200 --> 00:44:55.400 align:middle line:84%
Independent-- what
I mean by that

00:44:55.400 --> 00:44:59.400 align:middle line:84%
is that bitter one's valuation
is independent statistically

00:44:59.400 --> 00:45:01.160 align:middle line:90%
of bidder two's valuation.

00:45:01.160 --> 00:45:06.120 align:middle line:84%
So what that means is if I know
my own valuation, V1, I still

00:45:06.120 --> 00:45:08.080 align:middle line:84%
believe that my
opponent's valuation is

00:45:08.080 --> 00:45:09.420 align:middle line:90%
uniformly distributed.

00:45:09.420 --> 00:45:12.385 align:middle line:84%
My valuation provides no
information about the valuation

00:45:12.385 --> 00:45:13.260 align:middle line:90%
of the other bidders.

00:45:13.260 --> 00:45:15.440 align:middle line:84%
At the extreme, other
case would be we

00:45:15.440 --> 00:45:17.100 align:middle line:84%
all valued exactly
the same amount.

00:45:17.100 --> 00:45:21.240 align:middle line:84%
But that's not what
we're studying here

00:45:21.240 --> 00:45:26.620 align:middle line:84%
And each bidder
can submit a bid.

00:45:26.620 --> 00:45:29.440 align:middle line:90%


00:45:29.440 --> 00:45:31.040 align:middle line:90%
We'll call it bid.

00:45:31.040 --> 00:45:35.400 align:middle line:84%
Let's say bi, which is
just a non-negative number

00:45:35.400 --> 00:45:36.460 align:middle line:90%
simultaneously.

00:45:36.460 --> 00:45:37.620 align:middle line:90%
So here are the bidders.

00:45:37.620 --> 00:45:39.700 align:middle line:84%
They each privately
draw their valuations.

00:45:39.700 --> 00:45:41.760 align:middle line:84%
Each bidder knows her
own valuation, but not

00:45:41.760 --> 00:45:46.760 align:middle line:84%
the other player's valuation,
and then submits the bid, bi,

00:45:46.760 --> 00:45:48.040 align:middle line:90%
to the auctioneer.

00:45:48.040 --> 00:45:49.560 align:middle line:90%
And then what happens?

00:45:49.560 --> 00:45:56.180 align:middle line:84%
Well, the higher bid,
the higher bidder,

00:45:56.180 --> 00:46:03.920 align:middle line:84%
that is, the bidder who bids
more, wins good, wins the item,

00:46:03.920 --> 00:46:04.900 align:middle line:90%
and pays bid.

00:46:04.900 --> 00:46:09.280 align:middle line:90%


00:46:09.280 --> 00:46:12.440 align:middle line:84%
So I think the first step
to analyzing this auction

00:46:12.440 --> 00:46:15.240 align:middle line:84%
is to try to understand
what each player's payoff is

00:46:15.240 --> 00:46:15.980 align:middle line:90%
in the auction.

00:46:15.980 --> 00:46:19.240 align:middle line:84%
What is their utility as a
function of their valuation

00:46:19.240 --> 00:46:20.800 align:middle line:90%
and how much they bid?

00:46:20.800 --> 00:46:21.900 align:middle line:90%
So let's go over here.

00:46:21.900 --> 00:46:42.400 align:middle line:90%


00:46:42.400 --> 00:46:46.720 align:middle line:84%
So formally, this action
induces a Bayesian game, where

00:46:46.720 --> 00:46:49.960 align:middle line:84%
each bidder is-- the action they
can choose is how much to bid,

00:46:49.960 --> 00:46:52.720 align:middle line:84%
and their payoffs are going
to be what we write down here.

00:46:52.720 --> 00:46:54.680 align:middle line:90%
So let's look at player one.

00:46:54.680 --> 00:46:56.400 align:middle line:84%
We could reason
about player i, but I

00:46:56.400 --> 00:46:58.440 align:middle line:84%
think that just makes it
a little more abstract.

00:46:58.440 --> 00:47:03.060 align:middle line:84%
So let's look at U1 player one's
utility as a function of well,

00:47:03.060 --> 00:47:05.560 align:middle line:84%
what are the things that can
affect player one's utility?

00:47:05.560 --> 00:47:08.640 align:middle line:84%
How much they bid, how
much the other player bids,

00:47:08.640 --> 00:47:11.080 align:middle line:84%
and also how much
they value the good.

00:47:11.080 --> 00:47:16.560 align:middle line:84%
So we're going to
write U1 of b1, b2, v1.

00:47:16.560 --> 00:47:20.960 align:middle line:84%
So these are the
bids of both players.

00:47:20.960 --> 00:47:24.060 align:middle line:84%
Why does the other player's
bid affect my payoff?

00:47:24.060 --> 00:47:24.820 align:middle line:90%
So I'm player one.

00:47:24.820 --> 00:47:27.220 align:middle line:84%
Why do I care about
the other player's bid?

00:47:27.220 --> 00:47:27.840 align:middle line:90%
Yeah?

00:47:27.840 --> 00:47:29.590 align:middle line:84%
STUDENT: Because if
you you've been higher

00:47:29.590 --> 00:47:31.890 align:middle line:84%
than the other
player, then you have

00:47:31.890 --> 00:47:34.140 align:middle line:84%
to actually consider your
value in finding the payoff.

00:47:34.140 --> 00:47:35.807 align:middle line:84%
Otherwise, that other
player bids higher

00:47:35.807 --> 00:47:37.813 align:middle line:84%
than your value [INAUDIBLE],
or your utilities.

00:47:37.813 --> 00:47:38.480 align:middle line:90%
IAN BALL: Right.

00:47:38.480 --> 00:47:41.560 align:middle line:84%
So the other bidder's
bid affects me

00:47:41.560 --> 00:47:43.480 align:middle line:84%
because it affects
whether I win.

00:47:43.480 --> 00:47:45.880 align:middle line:84%
It doesn't affect how
much I pay if I win.

00:47:45.880 --> 00:47:47.440 align:middle line:90%
I always pay my own bid.

00:47:47.440 --> 00:47:48.780 align:middle line:90%
But it affects whether I win.

00:47:48.780 --> 00:47:50.480 align:middle line:84%
So that's relevant
to my utility.

00:47:50.480 --> 00:47:55.840 align:middle line:84%
Also, of course, my valuation,
v1, is also relevant.

00:47:55.840 --> 00:47:58.020 align:middle line:90%
This is bidder one's valuation.

00:47:58.020 --> 00:48:00.720 align:middle line:90%


00:48:00.720 --> 00:48:03.040 align:middle line:84%
It turns out bidder two's
valuation doesn't enter here

00:48:03.040 --> 00:48:05.200 align:middle line:84%
because all I care
about is what we bid

00:48:05.200 --> 00:48:06.740 align:middle line:90%
and how much I value the good.

00:48:06.740 --> 00:48:09.120 align:middle line:84%
Of course, in the game, the
other player's valuation

00:48:09.120 --> 00:48:10.800 align:middle line:84%
might affect how
much they choose

00:48:10.800 --> 00:48:12.980 align:middle line:84%
to bid under their
equilibrium strategy.

00:48:12.980 --> 00:48:14.780 align:middle line:84%
But in terms of
just the payoffs,

00:48:14.780 --> 00:48:18.280 align:middle line:84%
we just want to write payoffs as
a function of actions and types,

00:48:18.280 --> 00:48:19.160 align:middle line:90%
or state.

00:48:19.160 --> 00:48:21.903 align:middle line:90%
So let's try to fill this in.

00:48:21.903 --> 00:48:23.320 align:middle line:84%
So if we want to
be really formal,

00:48:23.320 --> 00:48:26.080 align:middle line:84%
then v1 would be playing
the role of your type

00:48:26.080 --> 00:48:28.320 align:middle line:84%
or of the state of
nature, going back

00:48:28.320 --> 00:48:30.418 align:middle line:84%
to our formalism
about Bayesian games.

00:48:30.418 --> 00:48:32.460 align:middle line:84%
So now I want to write
down this payoff function.

00:48:32.460 --> 00:48:34.580 align:middle line:84%
I think it's helpful to
separate into three cases.

00:48:34.580 --> 00:48:43.217 align:middle line:90%


00:48:43.217 --> 00:48:44.800 align:middle line:84%
And in a sense, I
should say that what

00:48:44.800 --> 00:48:48.800 align:middle line:84%
we're going to fill
in here is basically

00:48:48.800 --> 00:48:52.220 align:middle line:84%
what defines the
first-price auction.

00:48:52.220 --> 00:48:54.200 align:middle line:84%
The rules of the
first-price auction

00:48:54.200 --> 00:48:56.540 align:middle line:84%
are going to determine
what the payoffs are here.

00:48:56.540 --> 00:48:58.300 align:middle line:84%
If we had a different
auction format,

00:48:58.300 --> 00:48:59.760 align:middle line:84%
then our payoffs, as a
function of the bids,

00:48:59.760 --> 00:49:01.677 align:middle line:84%
would be different because
those bids would be

00:49:01.677 --> 00:49:03.480 align:middle line:90%
aggregated in a different way.

00:49:03.480 --> 00:49:05.085 align:middle line:90%
So let's say b1 is less than b2.

00:49:05.085 --> 00:49:06.460 align:middle line:84%
I think this is
the easiest case.

00:49:06.460 --> 00:49:11.280 align:middle line:84%
What is player one's utility
going to be in this case.

00:49:11.280 --> 00:49:11.820 align:middle line:90%
Zero, right?

00:49:11.820 --> 00:49:14.640 align:middle line:90%
If their bid's lower they lose.

00:49:14.640 --> 00:49:15.940 align:middle line:90%
If they lose, they win nothing.

00:49:15.940 --> 00:49:16.820 align:middle line:90%
They pay nothing.

00:49:16.820 --> 00:49:17.960 align:middle line:90%
The utility is zero.

00:49:17.960 --> 00:49:22.040 align:middle line:90%
Let's now look at this case.

00:49:22.040 --> 00:49:24.880 align:middle line:84%
What's their utility
going to be here?

00:49:24.880 --> 00:49:25.560 align:middle line:90%
Yeah?

00:49:25.560 --> 00:49:27.400 align:middle line:90%
STUDENT: b1 minus b1.

00:49:27.400 --> 00:49:30.320 align:middle line:90%
IAN BALL: Exactly.

00:49:30.320 --> 00:49:31.600 align:middle line:90%
So what happens here--

00:49:31.600 --> 00:49:32.720 align:middle line:90%
I'm bidder one.

00:49:32.720 --> 00:49:34.800 align:middle line:90%
I bid higher than my opponent.

00:49:34.800 --> 00:49:37.160 align:middle line:84%
That means I'm the
highest bidder, so I win.

00:49:37.160 --> 00:49:40.200 align:middle line:84%
Because I win the good,
I get my valuation v1,

00:49:40.200 --> 00:49:42.120 align:middle line:90%
but I have to pay my bid.

00:49:42.120 --> 00:49:43.600 align:middle line:90%
And my bid was b1.

00:49:43.600 --> 00:49:45.140 align:middle line:84%
So v and b sound
kind of similar,

00:49:45.140 --> 00:49:49.640 align:middle line:84%
but my total payoff
is v1 minus b1.

00:49:49.640 --> 00:49:53.100 align:middle line:90%
What about this case here?

00:49:53.100 --> 00:49:55.478 align:middle line:84%
Well, we have to make a choice
about how we break ties.

00:49:55.478 --> 00:49:57.020 align:middle line:84%
Normally, when things
are continuous,

00:49:57.020 --> 00:49:58.273 align:middle line:90%
this isn't so important.

00:49:58.273 --> 00:50:00.940 align:middle line:84%
Normally, what we imagine is if
both people bid the same amount,

00:50:00.940 --> 00:50:03.200 align:middle line:90%
we flip a coin to see who wins.

00:50:03.200 --> 00:50:05.400 align:middle line:90%
So we flip a coin.

00:50:05.400 --> 00:50:07.700 align:middle line:84%
If it's heads, player one
wins and pays their bid.

00:50:07.700 --> 00:50:10.000 align:middle line:84%
If it's tails, player two
wins and pays their bid.

00:50:10.000 --> 00:50:13.380 align:middle line:84%
So what is player one's expected
payoff going to be in this case?

00:50:13.380 --> 00:50:15.640 align:middle line:90%
STUDENT: v1 minus b1.

00:50:15.640 --> 00:50:16.640 align:middle line:90%
IAN BALL: Exactly right.

00:50:16.640 --> 00:50:20.380 align:middle line:84%
So there's a half chance
they win the coin flip.

00:50:20.380 --> 00:50:22.440 align:middle line:84%
If they lose the coin
flip, they get 0.

00:50:22.440 --> 00:50:24.880 align:middle line:84%
If they win the coin flip,
they get this payoff.

00:50:24.880 --> 00:50:29.160 align:middle line:90%
So we just get v1 minus b1.

00:50:29.160 --> 00:50:34.660 align:middle line:90%


00:50:34.660 --> 00:50:37.080 align:middle line:84%
STUDENT: So like, how
we model it isn't--

00:50:37.080 --> 00:50:39.900 align:middle line:84%
probably doesn't matter
too much [INAUDIBLE].

00:50:39.900 --> 00:50:40.900 align:middle line:90%
IAN BALL: Exactly right.

00:50:40.900 --> 00:50:41.960 align:middle line:90%
Exactly right.

00:50:41.960 --> 00:50:44.600 align:middle line:84%
Let's just, as an
exercise, just to make

00:50:44.600 --> 00:50:46.740 align:middle line:84%
sure we understand things
we're going to solve

00:50:46.740 --> 00:50:47.740 align:middle line:90%
the first-price auction.

00:50:47.740 --> 00:50:50.260 align:middle line:84%
But let's just imagine if it
was a second-price auction,

00:50:50.260 --> 00:50:51.635 align:middle line:84%
let's see how
these payoffs would

00:50:51.635 --> 00:50:55.600 align:middle line:84%
change, so just to make
sure we're on the same page.

00:50:55.600 --> 00:50:59.160 align:middle line:84%
If it were second-price,
well, the number of bidders

00:50:59.160 --> 00:50:59.780 align:middle line:90%
are the same.

00:50:59.780 --> 00:51:01.180 align:middle line:90%
The valuations are the same.

00:51:01.180 --> 00:51:04.200 align:middle line:84%
They're still bidding as before,
except instead, the higher

00:51:04.200 --> 00:51:07.282 align:middle line:84%
bidder wins the item and
pays the second highest bid.

00:51:07.282 --> 00:51:09.240 align:middle line:84%
Then we're going to have
a different expression

00:51:09.240 --> 00:51:11.640 align:middle line:90%
for this utility.

00:51:11.640 --> 00:51:12.760 align:middle line:90%
What would it be?

00:51:12.760 --> 00:51:16.320 align:middle line:84%
So let's just go through
on the other side.

00:51:16.320 --> 00:51:18.020 align:middle line:84%
I think this is
still the easy case.

00:51:18.020 --> 00:51:20.280 align:middle line:84%
What if this is second-price
auction, then what's

00:51:20.280 --> 00:51:21.920 align:middle line:90%
the payoff here for bidder one?

00:51:21.920 --> 00:51:24.010 align:middle line:84%
STUDENT: We would
have b2 instead of b1.

00:51:24.010 --> 00:51:24.760 align:middle line:90%
IAN BALL: Exactly.

00:51:24.760 --> 00:51:25.260 align:middle line:90%
Yeah.

00:51:25.260 --> 00:51:27.540 align:middle line:84%
So otherwise, everything
is exactly the same.

00:51:27.540 --> 00:51:28.040 align:middle line:90%
Good.

00:51:28.040 --> 00:51:30.760 align:middle line:84%
So it's still 0 here
because if I bid less

00:51:30.760 --> 00:51:34.060 align:middle line:90%
than the other player, I lose.

00:51:34.060 --> 00:51:35.100 align:middle line:90%
Let's go down here.

00:51:35.100 --> 00:51:37.140 align:middle line:84%
If I bid more than the
other player, I win.

00:51:37.140 --> 00:51:39.600 align:middle line:84%
But now I play the
second highest bid, not

00:51:39.600 --> 00:51:40.880 align:middle line:90%
the highest bid.

00:51:40.880 --> 00:51:43.520 align:middle line:84%
If I'm bidder one and I bid
more than the other player, then

00:51:43.520 --> 00:51:45.320 align:middle line:84%
their bid is the
second highest bid.

00:51:45.320 --> 00:51:49.280 align:middle line:90%
So I'm going to get v1 minus b2.

00:51:49.280 --> 00:51:52.125 align:middle line:84%
And indeed, in the middle we're
going to flip a coin again.

00:51:52.125 --> 00:51:54.000 align:middle line:84%
So there's a half chance
I win, in which case

00:51:54.000 --> 00:51:57.520 align:middle line:84%
I get v1 minus-- well,
here it actually-- notice,

00:51:57.520 --> 00:51:59.380 align:middle line:90%
in this case b1 equals b2.

00:51:59.380 --> 00:52:00.463 align:middle line:90%
So I could write b1 or b2.

00:52:00.463 --> 00:52:01.880 align:middle line:84%
It won't matter,
but I'll write b2

00:52:01.880 --> 00:52:03.500 align:middle line:84%
because I think
it's more intuitive.

00:52:03.500 --> 00:52:05.560 align:middle line:90%
So exactly right.

00:52:05.560 --> 00:52:09.200 align:middle line:84%
So you'll see how this is
going to fundamentally change

00:52:09.200 --> 00:52:11.420 align:middle line:90%
the incentives of the bidder.

00:52:11.420 --> 00:52:12.920 align:middle line:84%
A key difference,
a special property

00:52:12.920 --> 00:52:14.640 align:middle line:84%
of the second-price
auction, notice,

00:52:14.640 --> 00:52:18.720 align:middle line:84%
is that your bid b1 affects
whether you win, but not

00:52:18.720 --> 00:52:21.360 align:middle line:90%
your payoff if you do win.

00:52:21.360 --> 00:52:24.120 align:middle line:84%
In a first-price
auction My bid b1

00:52:24.120 --> 00:52:28.360 align:middle line:84%
Affects whether I win, but also
what my utility is if I do win.

00:52:28.360 --> 00:52:30.380 align:middle line:84%
And these two
counteracting forces.

00:52:30.380 --> 00:52:33.080 align:middle line:90%


00:52:33.080 --> 00:52:37.780 align:middle line:84%
So now let's see if we can
solve for an equilibrium.

00:52:37.780 --> 00:52:49.560 align:middle line:90%


00:52:49.560 --> 00:52:50.900 align:middle line:90%
So let's go through our steps.

00:52:50.900 --> 00:52:53.360 align:middle line:84%
The first step is to figure
out what kind of objects

00:52:53.360 --> 00:52:54.173 align:middle line:90%
the strategies are.

00:52:54.173 --> 00:52:56.340 align:middle line:84%
We first have to figure out
what the strategies are.

00:52:56.340 --> 00:53:04.200 align:middle line:84%
So let's say solving for
Bayes-Nash equilibrium.

00:53:04.200 --> 00:53:07.960 align:middle line:84%
What is a strategy
for-- let's say

00:53:07.960 --> 00:53:12.840 align:middle line:90%
we have firm one and firm two.

00:53:12.840 --> 00:53:14.880 align:middle line:84%
So as before, a
strategy has to specify

00:53:14.880 --> 00:53:17.080 align:middle line:84%
what action you're going
to take as a function

00:53:17.080 --> 00:53:19.332 align:middle line:84%
of your private
information, as a function

00:53:19.332 --> 00:53:21.290 align:middle line:84%
of what you know because
you can only condition

00:53:21.290 --> 00:53:23.290 align:middle line:90%
your action on things you know.

00:53:23.290 --> 00:53:28.350 align:middle line:84%
So what can firm one
condition their bid on?

00:53:28.350 --> 00:53:29.467 align:middle line:90%
Their own valuation.

00:53:29.467 --> 00:53:31.550 align:middle line:84%
And indeed, that's what a
strategy is going to be.

00:53:31.550 --> 00:53:33.670 align:middle line:84%
It's going to have
to specify my action.

00:53:33.670 --> 00:53:37.088 align:middle line:84%
That is, how much I bid as
a function of my valuation.

00:53:37.088 --> 00:53:39.130 align:middle line:84%
And this is where
understanding function notation

00:53:39.130 --> 00:53:39.830 align:middle line:90%
is really important.

00:53:39.830 --> 00:53:41.080 align:middle line:90%
We have to careful about this.

00:53:41.080 --> 00:53:46.930 align:middle line:84%
So it's going to be a
function b1 from 0, 1 to--

00:53:46.930 --> 00:53:48.690 align:middle line:84%
maybe I'll write
R plus to denote

00:53:48.690 --> 00:53:51.350 align:middle line:90%
the non-negative real numbers.

00:53:51.350 --> 00:53:53.690 align:middle line:90%
So what does this say?

00:53:53.690 --> 00:53:56.490 align:middle line:84%
My strategy is a
function, b1, that

00:53:56.490 --> 00:53:59.930 align:middle line:84%
takes in any possible valuation
I could have for the good.

00:53:59.930 --> 00:54:02.490 align:middle line:84%
We said the
valuations live in 01,

00:54:02.490 --> 00:54:06.930 align:middle line:84%
and it assigns to each of those
valuations an amount that I bid.

00:54:06.930 --> 00:54:11.570 align:middle line:84%
So what's tricky here is that
before, in our Cournot example,

00:54:11.570 --> 00:54:13.610 align:middle line:90%
firm one only had two types.

00:54:13.610 --> 00:54:15.130 align:middle line:84%
So we had to specify
two numbers--

00:54:15.130 --> 00:54:17.290 align:middle line:84%
how much they produced
in the high state,

00:54:17.290 --> 00:54:19.450 align:middle line:84%
and how much they
produced in the low state.

00:54:19.450 --> 00:54:20.970 align:middle line:90%
Now we have a continuum.

00:54:20.970 --> 00:54:22.770 align:middle line:84%
So one way of thinking
about a function

00:54:22.770 --> 00:54:24.328 align:middle line:84%
is it's like a
continuous vector.

00:54:24.328 --> 00:54:26.370 align:middle line:84%
We're having to specify
infinitely many, in fact,

00:54:26.370 --> 00:54:27.735 align:middle line:90%
continuously many numbers.

00:54:27.735 --> 00:54:29.610 align:middle line:84%
And that's why solving
for auction equilibria

00:54:29.610 --> 00:54:30.670 align:middle line:90%
is going to be quite hard.

00:54:30.670 --> 00:54:32.970 align:middle line:84%
Because we need to understand
not just how each bit are

00:54:32.970 --> 00:54:34.730 align:middle line:84%
actually bids,
but how they would

00:54:34.730 --> 00:54:36.930 align:middle line:84%
have bid if their
valuation were different.

00:54:36.930 --> 00:54:39.390 align:middle line:84%
And we're going to have
the same thing for two.

00:54:39.390 --> 00:54:43.730 align:middle line:90%


00:54:43.730 --> 00:54:46.110 align:middle line:84%
So we've got to solve
for a lot of things here.

00:54:46.110 --> 00:54:50.290 align:middle line:90%


00:54:50.290 --> 00:54:53.330 align:middle line:84%
We could write out the
full equilibrium condition.

00:54:53.330 --> 00:54:56.900 align:middle line:84%
But I think the trick with a
lot of these auction equilibria,

00:54:56.900 --> 00:54:59.150 align:middle line:84%
at least in this case, is
we're going to make a guess.

00:54:59.150 --> 00:55:01.490 align:middle line:84%
We're going to use
guess and check.

00:55:01.490 --> 00:55:03.330 align:middle line:90%
So what's our strategy?

00:55:03.330 --> 00:55:04.610 align:middle line:90%
I shouldn't say strategy.

00:55:04.610 --> 00:55:06.990 align:middle line:90%
That would cause confusion.

00:55:06.990 --> 00:55:08.330 align:middle line:90%
We want the guess and check.

00:55:08.330 --> 00:55:09.390 align:middle line:90%
What's our approach?

00:55:09.390 --> 00:55:13.090 align:middle line:90%


00:55:13.090 --> 00:55:15.770 align:middle line:84%
So we're going to look
for an equilibrium

00:55:15.770 --> 00:55:18.210 align:middle line:90%
of a very specific form.

00:55:18.210 --> 00:55:24.470 align:middle line:84%
So we're going to guess
a symmetric equilibrium.

00:55:24.470 --> 00:55:36.158 align:middle line:90%


00:55:36.158 --> 00:55:38.450 align:middle line:84%
I think it's pretty intuitive
that the equilibrium will

00:55:38.450 --> 00:55:41.490 align:middle line:84%
be symmetric here because the
distributions of the valuations

00:55:41.490 --> 00:55:42.690 align:middle line:90%
are symmetric.

00:55:42.690 --> 00:55:45.570 align:middle line:84%
Now remember, symmetric doesn't
mean the two players will always

00:55:45.570 --> 00:55:47.290 align:middle line:84%
bid the same amount
because the two

00:55:47.290 --> 00:55:49.430 align:middle line:84%
players may have different
valuations for the good.

00:55:49.430 --> 00:55:52.690 align:middle line:84%
What symmetric means is the two
players use the same strategy,

00:55:52.690 --> 00:55:55.990 align:middle line:84%
which means if player two
had a valuation of 0.7,

00:55:55.990 --> 00:55:58.530 align:middle line:84%
she would bid the same amount
as player one would bid

00:55:58.530 --> 00:56:00.530 align:middle line:90%
if she had a valuation of 0.7.

00:56:00.530 --> 00:56:03.990 align:middle line:84%
So in a symmetric
equilibrium, b1 of v--

00:56:03.990 --> 00:56:08.530 align:middle line:84%
I'll just use v to
denote a generic value--

00:56:08.530 --> 00:56:15.850 align:middle line:84%
equals b2 of v
for all v. So this

00:56:15.850 --> 00:56:17.490 align:middle line:84%
says if bidder
one's valuation is

00:56:17.490 --> 00:56:20.410 align:middle line:84%
v, the amount that she bids
is the same that bidder two

00:56:20.410 --> 00:56:22.850 align:middle line:84%
bids if her
valuation is v. Maybe

00:56:22.850 --> 00:56:26.130 align:middle line:84%
I'll put stars here to show
that this is an equilibrium.

00:56:26.130 --> 00:56:29.330 align:middle line:84%
But we want to guess a bit
more about the structure

00:56:29.330 --> 00:56:31.480 align:middle line:84%
of these bidding
functions because now we

00:56:31.480 --> 00:56:33.230 align:middle line:84%
have to solve for
infinitely many numbers.

00:56:33.230 --> 00:56:34.310 align:middle line:90%
That's a bit hard.

00:56:34.310 --> 00:56:36.435 align:middle line:84%
So we want to guess that
the bidding function takes

00:56:36.435 --> 00:56:37.690 align:middle line:90%
kind of a nice form.

00:56:37.690 --> 00:56:39.770 align:middle line:84%
And it turns out
that the trick here

00:56:39.770 --> 00:56:43.130 align:middle line:84%
is to guess what's called a
linear bidding function, where

00:56:43.130 --> 00:56:46.050 align:middle line:84%
everyone just bids their
value times a fraction,

00:56:46.050 --> 00:56:47.690 align:middle line:90%
times a constant.

00:56:47.690 --> 00:56:51.930 align:middle line:90%
So let's call it alpha v.

00:56:51.930 --> 00:56:53.770 align:middle line:84%
So we're guessing a
symmetric equilibrium

00:56:53.770 --> 00:56:56.490 align:middle line:90%
that takes this special form.

00:56:56.490 --> 00:56:59.350 align:middle line:84%
And we're going to try
to solve for alpha.

00:56:59.350 --> 00:57:09.370 align:middle line:90%


00:57:09.370 --> 00:57:13.610 align:middle line:84%
Any guesses about the value
that alpha might have?

00:57:13.610 --> 00:57:15.190 align:middle line:90%
Is it going to be bigger than 1?

00:57:15.190 --> 00:57:15.690 align:middle line:90%
Less than 1?

00:57:15.690 --> 00:57:17.610 align:middle line:90%
Positive, negative?

00:57:17.610 --> 00:57:19.850 align:middle line:84%
Any thoughts about
this thing, alpha?

00:57:19.850 --> 00:57:20.350 align:middle line:90%
Yeah?

00:57:20.350 --> 00:57:22.070 align:middle line:84%
STUDENT: Something
positive less than 1.

00:57:22.070 --> 00:57:24.028 align:middle line:84%
IAN BALL: Positive less
than 1 is a good guess.

00:57:24.028 --> 00:57:26.290 align:middle line:84%
Because we know, and we
saw from the example,

00:57:26.290 --> 00:57:28.350 align:middle line:84%
that I want to what's
called shade my bid.

00:57:28.350 --> 00:57:30.650 align:middle line:84%
I want to bid less
than my true valuation.

00:57:30.650 --> 00:57:33.570 align:middle line:84%
So certainly, alpha
should be less than 1.

00:57:33.570 --> 00:57:35.190 align:middle line:90%
You can't bid negative amounts.

00:57:35.190 --> 00:57:36.610 align:middle line:84%
And we'd like your bid to
be-- we think it should

00:57:36.610 --> 00:57:37.990 align:middle line:90%
be increasing in your value.

00:57:37.990 --> 00:57:39.948 align:middle line:84%
So it makes sense for
alpha to be non-negative,

00:57:39.948 --> 00:57:41.823 align:middle line:84%
or it's really going to
be strictly positive.

00:57:41.823 --> 00:57:43.290 align:middle line:84%
So in general,
the idea is you're

00:57:43.290 --> 00:57:45.882 align:middle line:84%
going to get some value
v. And instead of bidding

00:57:45.882 --> 00:57:48.590 align:middle line:84%
your true value, you're going to
bid some fraction of that value.

00:57:48.590 --> 00:57:52.170 align:middle line:84%
And our goal is to
solve for that alpha.

00:57:52.170 --> 00:57:54.170 align:middle line:90%
So step one is our guess.

00:57:54.170 --> 00:57:56.650 align:middle line:84%
And step two is we're going
to check that this is actually

00:57:56.650 --> 00:57:57.510 align:middle line:90%
an equilibrium.

00:57:57.510 --> 00:57:59.865 align:middle line:90%


00:57:59.865 --> 00:58:01.990 align:middle line:84%
Now the checking is the
hardest-- is a tricky part.

00:58:01.990 --> 00:58:06.970 align:middle line:84%
And I want to make-- there's
a really important point here.

00:58:06.970 --> 00:58:11.730 align:middle line:84%
It's not enough to say
suppose my opponent is using

00:58:11.730 --> 00:58:15.610 align:middle line:84%
a linear bidding strategy, alpha
v, then the best linear bidding

00:58:15.610 --> 00:58:17.690 align:middle line:84%
strategy for me is
also alpha v. That's

00:58:17.690 --> 00:58:21.050 align:middle line:84%
not enough because I could
deviate to a nonlinear strategy.

00:58:21.050 --> 00:58:24.130 align:middle line:84%
So to understand, we're
looking for an equilibrium

00:58:24.130 --> 00:58:26.550 align:middle line:84%
where both firms use
linear strategies.

00:58:26.550 --> 00:58:29.530 align:middle line:84%
But the firms could deviate to
nonlinear strategies as well.

00:58:29.530 --> 00:58:32.130 align:middle line:84%
We're not restricting them
to using linear strategies.

00:58:32.130 --> 00:58:36.650 align:middle line:84%
So the way we check
this is we want to say--

00:58:36.650 --> 00:58:39.490 align:middle line:90%
so check.

00:58:39.490 --> 00:58:46.610 align:middle line:84%
if b2 of v equals alpha of v.
So if bidder two is following

00:58:46.610 --> 00:58:50.370 align:middle line:84%
this strategy, then the best
bidding strategy for firm one,

00:58:50.370 --> 00:59:08.730 align:middle line:84%
or for bidder one,
is also alpha v.

00:59:08.730 --> 00:59:11.530 align:middle line:84%
So we're going to suppose
that my opponent is using

00:59:11.530 --> 00:59:14.410 align:middle line:84%
this strategy and
then compute, what's

00:59:14.410 --> 00:59:18.130 align:middle line:84%
the best way for bidder one to
bid and check if that happens

00:59:18.130 --> 00:59:20.570 align:middle line:90%
to be the same strategy.

00:59:20.570 --> 00:59:22.132 align:middle line:84%
If it doesn't work
out, then that

00:59:22.132 --> 00:59:23.590 align:middle line:84%
means our original
guess was wrong,

00:59:23.590 --> 00:59:25.430 align:middle line:84%
and there is an
equilibrium of this form.

00:59:25.430 --> 00:59:29.130 align:middle line:84%
If it does work out, then we'll
be able to solve for alpha.

00:59:29.130 --> 00:59:32.730 align:middle line:84%
So I guess that's a key
step of guess and check.

00:59:32.730 --> 00:59:34.530 align:middle line:84%
The output of guess
and check will either

00:59:34.530 --> 00:59:36.630 align:middle line:90%
be I made a good guess.

00:59:36.630 --> 00:59:37.650 align:middle line:90%
Here's the equilibrium.

00:59:37.650 --> 00:59:39.270 align:middle line:84%
Or it will be my
guess was wrong.

00:59:39.270 --> 00:59:41.530 align:middle line:84%
I guessed an equilibrium
of a particular form

00:59:41.530 --> 00:59:44.610 align:middle line:84%
that didn't exist, and
then let me try again.

00:59:44.610 --> 00:59:46.860 align:middle line:84%
Of course, in class, we're
going to make good guesses.

00:59:46.860 --> 00:59:48.693 align:middle line:84%
But on your homework,
you might make a guess

00:59:48.693 --> 00:59:50.050 align:middle line:90%
that it turns out to be wrong.

00:59:50.050 --> 00:59:52.550 align:middle line:90%
OK, let's move over here.

00:59:52.550 --> 01:00:09.770 align:middle line:90%


01:00:09.770 --> 01:00:13.190 align:middle line:84%
So following our guess
and check strategy,

01:00:13.190 --> 01:00:21.010 align:middle line:84%
we're going to suppose b2 of v
equals alpha v for some alpha

01:00:21.010 --> 01:00:23.450 align:middle line:84%
that we're going to try
to solve for later, so

01:00:23.450 --> 01:00:26.570 align:middle line:90%
for an arbitrary alpha.

01:00:26.570 --> 01:00:34.910 align:middle line:84%
Let's say for some fixed alpha
that's maybe between 0 and 1.

01:00:34.910 --> 01:00:38.330 align:middle line:90%


01:00:38.330 --> 01:00:47.350 align:middle line:84%
And now we want to consider
bidder one with valuation v1.

01:00:47.350 --> 01:00:53.113 align:middle line:90%


01:00:53.113 --> 01:00:54.530 align:middle line:84%
And we want to
say, put yourselves

01:00:54.530 --> 01:00:56.850 align:middle line:90%
in the shoes of bidder 1.

01:00:56.850 --> 01:01:00.530 align:middle line:84%
Suppose your valuation
for the item is v1.

01:01:00.530 --> 01:01:04.410 align:middle line:84%
Suppose you believe that the
other bidder is following

01:01:04.410 --> 01:01:05.770 align:middle line:90%
this bidding strategy.

01:01:05.770 --> 01:01:08.250 align:middle line:84%
What is the optimal bid
for you as bidder one?

01:01:08.250 --> 01:01:12.890 align:middle line:90%


01:01:12.890 --> 01:01:16.170 align:middle line:90%
So what are they trying to do?

01:01:16.170 --> 01:01:25.790 align:middle line:84%
Their goal is to maximize
over b1 their expected payoff.

01:01:25.790 --> 01:01:28.450 align:middle line:90%


01:01:28.450 --> 01:01:31.850 align:middle line:84%
Well, let's go over
and look at our formula

01:01:31.850 --> 01:01:34.650 align:middle line:84%
and try to compute
our expected payoff.

01:01:34.650 --> 01:01:37.010 align:middle line:84%
Now, the tricky thing
is we can't just

01:01:37.010 --> 01:01:41.110 align:middle line:84%
plug in a single number for firm
two's bid, bidder two's bid.

01:01:41.110 --> 01:01:44.070 align:middle line:84%
Because bidder two's bid depends
on bidder two's valuation,

01:01:44.070 --> 01:01:45.730 align:middle line:90%
and we don't know what that is.

01:01:45.730 --> 01:01:47.105 align:middle line:84%
So what we're
going to have to do

01:01:47.105 --> 01:01:53.157 align:middle line:84%
is take expectations over what
the value of bidder two is.

01:01:53.157 --> 01:01:54.490 align:middle line:90%
So we're going to maximize what?

01:01:54.490 --> 01:02:12.302 align:middle line:84%
We're going to take expectations
of u1, b1, b2 of v2, v1.

01:02:12.302 --> 01:02:13.510 align:middle line:90%
I think this is the key step.

01:02:13.510 --> 01:02:16.530 align:middle line:84%
So let's understand
what's going on here.

01:02:16.530 --> 01:02:19.810 align:middle line:84%
What I'm taking
expectations over is v2.

01:02:19.810 --> 01:02:23.570 align:middle line:90%
This is the random thing.

01:02:23.570 --> 01:02:26.230 align:middle line:84%
Because from my
perspective as player one,

01:02:26.230 --> 01:02:28.810 align:middle line:84%
I don't know what the
valuation of bidder two is.

01:02:28.810 --> 01:02:31.370 align:middle line:84%
So this is the thing
I don't know about.

01:02:31.370 --> 01:02:35.190 align:middle line:84%
v1 is not random. v1 is my
valuation is bidder one,

01:02:35.190 --> 01:02:36.310 align:middle line:90%
and I know what that is.

01:02:36.310 --> 01:02:37.270 align:middle line:90%
So this is fixed.

01:02:37.270 --> 01:02:43.810 align:middle line:90%


01:02:43.810 --> 01:02:48.170 align:middle line:84%
b2 of v2 is the amount
that bidder two bids

01:02:48.170 --> 01:02:50.250 align:middle line:90%
when their valuation is v2.

01:02:50.250 --> 01:02:52.770 align:middle line:84%
And under our supposition,
we know that this

01:02:52.770 --> 01:02:57.530 align:middle line:90%
is going to be alpha v2.

01:02:57.530 --> 01:02:59.690 align:middle line:84%
But even though we know
what bidder two bids

01:02:59.690 --> 01:03:01.390 align:middle line:84%
as a function of
their valuation,

01:03:01.390 --> 01:03:02.930 align:middle line:84%
we don't know what they
actually bid because we don't

01:03:02.930 --> 01:03:04.150 align:middle line:90%
know what the valuation is.

01:03:04.150 --> 01:03:07.170 align:middle line:84%
So it's alpha v2, but we
don't know what v2 is.

01:03:07.170 --> 01:03:10.370 align:middle line:90%
And then b1 is a number.

01:03:10.370 --> 01:03:11.390 align:middle line:90%
This is my bid.

01:03:11.390 --> 01:03:14.530 align:middle line:90%


01:03:14.530 --> 01:03:16.770 align:middle line:84%
So just to be
clear, what's inside

01:03:16.770 --> 01:03:20.450 align:middle line:84%
the expectation is,
what is my payoff going

01:03:20.450 --> 01:03:25.730 align:middle line:84%
to be if it turns out that the
valuation of bidder 2 is v2?

01:03:25.730 --> 01:03:27.030 align:middle line:90%
And that's what we get in here.

01:03:27.030 --> 01:03:29.290 align:middle line:84%
And then I'm taking
expectations over that.

01:03:29.290 --> 01:03:34.370 align:middle line:84%
So now let's try
to simplify this.

01:03:34.370 --> 01:03:40.930 align:middle line:84%
Well, in a lot of cases,
this is just zero.

01:03:40.930 --> 01:03:43.250 align:middle line:84%
This is only going
to be non-zero

01:03:43.250 --> 01:03:48.850 align:middle line:84%
when my bid is bigger
than my opponent's bid.

01:03:48.850 --> 01:03:51.150 align:middle line:84%
And when my bid is bigger
than my opponent's bid,

01:03:51.150 --> 01:03:52.850 align:middle line:90%
this is exactly what I get.

01:03:52.850 --> 01:04:13.487 align:middle line:84%
So it turns out we can
write this as this.

01:04:13.487 --> 01:04:15.070 align:middle line:84%
Let's understand
what's going on here.

01:04:15.070 --> 01:04:19.970 align:middle line:90%


01:04:19.970 --> 01:04:21.810 align:middle line:84%
To compute my expected
payoff, we just

01:04:21.810 --> 01:04:24.690 align:middle line:84%
have to say, well,
there's two possibilities.

01:04:24.690 --> 01:04:26.930 align:middle line:90%
Either I win, or I lose.

01:04:26.930 --> 01:04:29.910 align:middle line:84%
If I lose the auction, I pay
nothing, and I get nothing.

01:04:29.910 --> 01:04:30.910 align:middle line:90%
So my payoff is zero.

01:04:30.910 --> 01:04:32.660 align:middle line:84%
So we don't even have
to worry about that.

01:04:32.660 --> 01:04:35.725 align:middle line:84%
You can think of it
as adding plus 0 times

01:04:35.725 --> 01:04:37.850 align:middle line:84%
the probability that my
bid is lower than the other

01:04:37.850 --> 01:04:40.250 align:middle line:84%
if you want, but that
doesn't change things.

01:04:40.250 --> 01:04:42.790 align:middle line:84%
v1 minus b1 is what
I get if I win,

01:04:42.790 --> 01:04:46.010 align:middle line:84%
but I have to multiply that by
the probability that I do win.

01:04:46.010 --> 01:04:46.690 align:middle line:90%
One second.

01:04:46.690 --> 01:04:48.570 align:middle line:84%
What is the probability
that I do win?

01:04:48.570 --> 01:04:51.570 align:middle line:84%
Well, I'm going to
win if my bid, b1, is

01:04:51.570 --> 01:04:54.462 align:middle line:84%
higher than my
opponent's bid, alpha v2.

01:04:54.462 --> 01:04:56.420 align:middle line:84%
And we really have to
understand crucially here

01:04:56.420 --> 01:04:59.620 align:middle line:84%
in this probability,
the random thing is v2.

01:04:59.620 --> 01:05:01.880 align:middle line:84%
b1 is not random.
b1 is a number.

01:05:01.880 --> 01:05:02.795 align:middle line:90%
I know what b1 is.

01:05:02.795 --> 01:05:05.420 align:middle line:84%
What's random is v2, and that's
what we're taking probabilities

01:05:05.420 --> 01:05:05.840 align:middle line:90%
over.

01:05:05.840 --> 01:05:06.380 align:middle line:90%
Yes?

01:05:06.380 --> 01:05:07.500 align:middle line:84%
STUDENT: Are we
just not considering

01:05:07.500 --> 01:05:09.915 align:middle line:84%
the type case because we have
a continuous distribution

01:05:09.915 --> 01:05:11.040 align:middle line:90%
to the probability or that?

01:05:11.040 --> 01:05:11.840 align:middle line:90%
IAN BALL: Exactly right.

01:05:11.840 --> 01:05:13.420 align:middle line:84%
So you could add
a third-- really,

01:05:13.420 --> 01:05:15.003 align:middle line:84%
we could think of
it as three numbers.

01:05:15.003 --> 01:05:17.365 align:middle line:84%
It's this times
this probability--

01:05:17.365 --> 01:05:19.240 align:middle line:84%
maybe we'll write it
out to make it clearer--

01:05:19.240 --> 01:05:23.900 align:middle line:84%
plus 0 times the probability
that b1 is less than alpha v2,

01:05:23.900 --> 01:05:32.900 align:middle line:84%
plus v1 minus b1 plus 1/2 the
probability that b1 equals alpha

01:05:32.900 --> 01:05:33.400 align:middle line:90%
v2.

01:05:33.400 --> 01:05:34.980 align:middle line:90%
This is the full expression.

01:05:34.980 --> 01:05:39.380 align:middle line:84%
But this disappears
because we have a 0.

01:05:39.380 --> 01:05:43.060 align:middle line:84%
And this disappears because the
probability that b1 is exactly

01:05:43.060 --> 01:05:43.880 align:middle line:90%
alpha v2 is 0.

01:05:43.880 --> 01:05:44.380 align:middle line:90%
Why?

01:05:44.380 --> 01:05:45.780 align:middle line:84%
It's always tricky to
say the probability

01:05:45.780 --> 01:05:46.680 align:middle line:90%
that b1 is something.

01:05:46.680 --> 01:05:48.000 align:middle line:90%
Remember, b1 is just a number.

01:05:48.000 --> 01:05:49.667 align:middle line:84%
So what I really mean
is the probability

01:05:49.667 --> 01:05:52.600 align:middle line:84%
that alpha v2 is equal
to this fixed number b1.

01:05:52.600 --> 01:05:54.140 align:middle line:90%
That's also 0.

01:05:54.140 --> 01:05:56.900 align:middle line:84%
So that cancels, and I
just get this expression.

01:05:56.900 --> 01:06:00.780 align:middle line:90%


01:06:00.780 --> 01:06:03.220 align:middle line:84%
Now we see the basic
trade-off that we always

01:06:03.220 --> 01:06:05.100 align:middle line:90%
face in auction theory.

01:06:05.100 --> 01:06:09.500 align:middle line:84%
If I increase b1, then when
I win the item I pay more.

01:06:09.500 --> 01:06:14.340 align:middle line:84%
And therefore, I win less when
I win, but I win more often.

01:06:14.340 --> 01:06:18.020 align:middle line:84%
If I reduce my bid, then
winning is even better

01:06:18.020 --> 01:06:19.640 align:middle line:90%
because I pay less when I win.

01:06:19.640 --> 01:06:22.480 align:middle line:84%
But winning happens less often
because I'm less likely to win.

01:06:22.480 --> 01:06:24.020 align:middle line:84%
And the optimal bid
is exactly going

01:06:24.020 --> 01:06:26.300 align:middle line:90%
to trade off those two forces.

01:06:26.300 --> 01:06:29.620 align:middle line:84%
Notice, I'm not putting weight
on just whether I win or not.

01:06:29.620 --> 01:06:31.520 align:middle line:90%
It's how well I do when I win.

01:06:31.520 --> 01:06:34.980 align:middle line:84%
If my goal was just to win,
or just to win and make

01:06:34.980 --> 01:06:37.660 align:middle line:84%
positive profits, then I
would just bid exactly or just

01:06:37.660 --> 01:06:38.520 align:middle line:90%
below my valuation.

01:06:38.520 --> 01:06:40.600 align:middle line:84%
But I care about how
much I win when I do win.

01:06:40.600 --> 01:06:42.720 align:middle line:84%
So let's go to a new
board and finish this off.

01:06:42.720 --> 01:06:56.130 align:middle line:90%


01:06:56.130 --> 01:06:57.880 align:middle line:84%
Well, let's write this
in a different way.

01:06:57.880 --> 01:07:01.340 align:middle line:84%
We have v1 minus b1 times
the probability-- well,

01:07:01.340 --> 01:07:02.680 align:middle line:90%
the random thing is v2.

01:07:02.680 --> 01:07:04.100 align:middle line:90%
So let's focus on v2.

01:07:04.100 --> 01:07:09.080 align:middle line:84%
This is v2 less
than b1 over alpha.

01:07:09.080 --> 01:07:14.940 align:middle line:90%


01:07:14.940 --> 01:07:21.220 align:middle line:84%
But what is this going to equal
for a uniform distribution?

01:07:21.220 --> 01:07:21.780 align:middle line:90%
Yeah?

01:07:21.780 --> 01:07:22.880 align:middle line:90%
STUDENT: b1 over alpha.

01:07:22.880 --> 01:07:24.088 align:middle line:90%
IAN BALL: Just b1 over alpha.

01:07:24.088 --> 01:07:28.420 align:middle line:84%
We have to be a little
careful that if b1 over alpha

01:07:28.420 --> 01:07:31.720 align:middle line:84%
is-- if b1 is bigger than
alpha, then it could be 1.

01:07:31.720 --> 01:07:34.720 align:middle line:84%
But it turns out we usually
aren't that careful about that.

01:07:34.720 --> 01:07:39.480 align:middle line:84%
So let's just say if b1
less than or equal to alpha.

01:07:39.480 --> 01:07:43.900 align:middle line:84%
It turns out you're never going
to want to bid more than alpha.

01:07:43.900 --> 01:07:45.422 align:middle line:84%
Because if you bid
more than alpha,

01:07:45.422 --> 01:07:46.880 align:middle line:84%
you're already
going to win anyway,

01:07:46.880 --> 01:07:48.700 align:middle line:84%
so you're just increasing
the amount that you pay.

01:07:48.700 --> 01:07:49.580 align:middle line:90%
Let's understand.

01:07:49.580 --> 01:07:52.260 align:middle line:84%
If my opponent's strategy
is alpha times v2,

01:07:52.260 --> 01:07:54.860 align:middle line:84%
the highest they could
possibly bid is alpha.

01:07:54.860 --> 01:07:56.943 align:middle line:84%
So it would be crazy for
me to bid more than alpha

01:07:56.943 --> 01:07:59.235 align:middle line:84%
because I'm already guaranteed
to win by bidding alpha.

01:07:59.235 --> 01:08:01.520 align:middle line:84%
So it's a safe assumption
that b1 is less than alpha.

01:08:01.520 --> 01:08:05.980 align:middle line:84%
And in that case, then we
indeed get b1 over alpha.

01:08:05.980 --> 01:08:15.220 align:middle line:84%
So now if we simplify, we get
v1 minus b1 times b1 over alpha.

01:08:15.220 --> 01:08:21.460 align:middle line:84%
And if we maximize
this, we're actually

01:08:21.460 --> 01:08:29.643 align:middle line:84%
going to get b1 star
equals v1 over 2.

01:08:29.643 --> 01:08:31.060 align:middle line:84%
Because the alpha
doesn't affect--

01:08:31.060 --> 01:08:32.685 align:middle line:84%
you could do the
first-order condition.

01:08:32.685 --> 01:08:34.020 align:middle line:90%
But it's our classic trick--

01:08:34.020 --> 01:08:36.700 align:middle line:84%
b1 times v1 minus b1
is maximized by b1

01:08:36.700 --> 01:08:40.140 align:middle line:90%
equals v1 over 2.

01:08:40.140 --> 01:08:41.779 align:middle line:90%
Wait a second.

01:08:41.779 --> 01:08:43.022 align:middle line:90%
Was our guess wrong?

01:08:43.022 --> 01:08:44.939 align:middle line:84%
We guessed that player
two was using a bidding

01:08:44.939 --> 01:08:49.340 align:middle line:84%
strategy of alpha v. And our
best response for bidder two

01:08:49.340 --> 01:08:52.140 align:middle line:90%
is to always bid v1 over 2.

01:08:52.140 --> 01:08:55.111 align:middle line:90%
So was our guess right?

01:08:55.111 --> 01:08:57.319 align:middle line:84%
How can we make sure that
this agrees with our guess?

01:08:57.319 --> 01:09:00.180 align:middle line:84%
How do we have a
symmetric equilibrium?

01:09:00.180 --> 01:09:01.359 align:middle line:90%
Alpha equals 1/2, right?

01:09:01.359 --> 01:09:04.979 align:middle line:90%


01:09:04.979 --> 01:09:07.442 align:middle line:84%
So we conclude that
alpha equals f.

01:09:07.442 --> 01:09:09.359 align:middle line:84%
And let's just go through
the reasoning right.

01:09:09.359 --> 01:09:12.460 align:middle line:84%
If alpha equals 1/2, then both
bidders are using the bidding

01:09:12.460 --> 01:09:15.340 align:middle line:84%
strategy where they bid
exactly half their value.

01:09:15.340 --> 01:09:17.960 align:middle line:84%
Given that the other bidder
is bidding half their value,

01:09:17.960 --> 01:09:20.460 align:middle line:84%
well that's a special case
of alpha times their value.

01:09:20.460 --> 01:09:22.021 align:middle line:84%
So my best response
is half my value.

01:09:22.021 --> 01:09:23.979 align:middle line:84%
And that shows that I'm
bidding optimally given

01:09:23.979 --> 01:09:25.271 align:middle line:90%
the way my opponent is bidding.

01:09:25.271 --> 01:09:28.500 align:middle line:84%
So the key property is that
when we solve for the maximizer,

01:09:28.500 --> 01:09:30.640 align:middle line:84%
we got something within
the linear family.

01:09:30.640 --> 01:09:33.800 align:middle line:84%
We got a new linear function
with coefficient 1/2,

01:09:33.800 --> 01:09:35.779 align:middle line:84%
and then we just matched
our coefficients.

01:09:35.779 --> 01:09:37.620 align:middle line:90%
And we said alpha equals 1/2.

01:09:37.620 --> 01:09:41.220 align:middle line:84%
So we'll continue
this on Thursday.

01:09:41.220 --> 01:09:42.770 align:middle line:90%
Great.

01:09:42.770 --> 01:09:47.000 align:middle line:90%