WEBVTT

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[SQUEAKING] [RUSTLING]

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[CLICKING]

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HAZHIR RAHMANDAD:
Today, we are focused

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on growth of a professional
field and modeling that.

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So I see fewer models
submitted so far.

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So we'll see how
many will show up.

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So now we have 2, 3, 4, 5, 6.

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We have seven right now.

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So we could go through these.

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But before we get
started, maybe just

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a little bit of, what were
the common challenges you were

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facing, things that you
could have gotten help for,

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or when you were thinking
about it, were challenging.

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Anything that comes to your
mind, feel free to share.

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So anybody wants to
start us on that?

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AUDIENCE: I have done
the conceptualization

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with handling quality,
the needs of quality,

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and how the job's being done.

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What would the quality
of job be in that?

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You have the mix of people?

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And in that regard, I also
had the problem of allocation

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of the tasks, yes.

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I was thinking that--

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because, for example,
we have 10 experts,

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10 novice, but we
have five tasks.

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HAZHIR RAHMANDAD: Yeah.

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AUDIENCE: So how
do you overcome?

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HAZHIR RAHMANDAD: Those are
very important questions,

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and they actually may even point
to important policy lever points

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because the allocation
is not determined fully.

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It depends on the underlying
matching technology that

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is being used in the space.

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I'm calling it technology,
not that, necessarily, it

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is a technology, but whatever
is the process, yeah.

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Other observations?

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AUDIENCE: Just on
that, I couldn't really

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figure out if it was like--

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if there was a different--

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I ended up not doing this,
but I couldn't really

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figure out if there
was a different demand

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for professionals versus
rookies or if there

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was a way to sort of
make that part of it.

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HAZHIR RAHMANDAD: So
is demand homogeneous?

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Yeah, so that's an
interesting observation.

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So you could actually
think about demand

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to have different dimensions of
size, of complexity, of margin.

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And if the quality of
work has been going down,

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for example, your size of not
only the number of projects,

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but size per project or
the margin per project

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may also shrink, so that's
an interesting idea.

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It wasn't in the
problem definition,

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but that's a good
call, Jake, that it

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could be a feature
you could incorporate.

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AUDIENCE: There are two
questions that I never really

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resolved.

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One is how much to explicitly
account for alternatives.

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So someone chooses not
to go with the new field,

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they're choosing an alternative.

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And that has implications
for the recognition

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accrued to the alternative.

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So accounting for
that, I chose not

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to go with thinking about the
quality of the alternatives.

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It became too much.

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I'm not even sure I
needed recognition.

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So that piece, and
there was one other.

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Oh, thinking about
the elements of--

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the determinants
of service quality,

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and in particular,
how to respond

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to excess demand
and the implications

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of that on learning.

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If it's an overburdened
system, rookies probably

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aren't learning as
much as they could.

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I chose not to
model all of that,

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but it was in the
back of my head.

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AUDIENCE: I was wondering a
little bit about the utility.

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And if it was financial
benefits, this would--

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what's behind the
utility for the service?

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Because that is such a big
driver for the whole thing.

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It could be such a
strong reinforcing.

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If there's financial
benefits for somebody

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to use this service, it's going
to increase the demand so much.

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So I was thinking how to--

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and then it became
so complicated

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because it can be--
because it's an open area.

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So it's like, OK, it's hard
not to model a certain--

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specific field when you think
about such things, as what need

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is this service
fulfilling for people?

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And how much do they
benefit from that?

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HAZHIR RAHMANDAD: Yep.

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So the quality or utility
impact on future demand

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is a pretty big
part of this model.

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Very good.

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Anybody else wants
to share what they

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might have found challenging or
interesting, formulation issues?

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AUDIENCE: I want to have novices
going through training, taking

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some labor out of experts too.

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But then I tried to do that,
but then the allocation

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became too much.

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I was barely handling
the allocation

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of time of experts
and novices as it was.

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And right now, my trainees
can decide to work, or train,

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or will not have anything to do.

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But experts are not involved
in training novices.

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And then that seems logical,
but I couldn't do it.

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HAZHIR RAHMANDAD: Yeah, so
kind of on-the-job training

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versus explicit
expert allocation.

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Yeah, and this is most important
and non-trivial, as you say.

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Allocation problems
are generally hard,

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so having good
formulations for those.

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Oh, we have two Alban's today.

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[CHUCKLES]

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Any other thoughts?

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AUDIENCE: Another thing
that I didn't end up

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tackling-- cause I thought it
was trickier-- was allocation

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of when both rookies versus
pros try to leave the market

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because there isn't
enough demand,

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generally, to make it appealing.

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HAZHIR RAHMANDAD: Yep,
that's also pretty important.

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And when you leave
the market, it's

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kind of-- if you are a
rookie, you may go completely

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and you may never come back.

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When you're a pro,
the chances are

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you go into a different
mode of operation.

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But if there is
demand coming back,

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you may come back to
the field as well.

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So that's actually an
interesting additional wrinkle

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you could consider.

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I think these are
pretty good thoughts.

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All of them are
important problems.

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So let's now dive in and
see how you have been

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handling those in your models.

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And what are some
of the solutions you

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have for dealing with these?

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And so let's open
all of them for--

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so I think we have
the models open.

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So let's do a quick walkthrough
in terms of the structures

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that you have used.

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And then we can
do the deep dives.

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So this one is Jake's model.

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And we have here the rookies,
veterans, and their capacity.

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So, Jake, can you tell me what
you have in mind by capacity

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here?

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Is it about their skills?

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Or is it about their--

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what's the idea?

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AUDIENCE: I didn't do as
much in the way of skill.

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I think you could, in
theory, do a sort of utility

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of each, a rookie and a vet.

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But this is literally
just the amount of work

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that an employee can do in the--

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HAZHIR RAHMANDAD: Ah,
I see, I see, I see.

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So why do you need
stocks for that?

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I'm just trying to understand.

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Why is it just the number
of rookies multiplied hours

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per week or something?

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AUDIENCE: It is, but
I modeled it this way.

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HAZHIR RAHMANDAD: We
can come back to it.

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I just was trying to
understand what the idea is.

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We can come back to it.

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So then you have the
stock and flow for demand.

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This is potential demand,
current active demand.

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That is unmet current
active demand.

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That is met.

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It has kind of a start.

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So, basically, these are
projects that are happening,

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projects that are
kind of in the queue,

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and projects that could
materialize, but are not

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yet active.

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And you have cycling through.

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So maybe, rather than projects,
think of them as clients.

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And then you have tracking
of the quality of work

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through success
versus failed work.

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We should come back
to that and see

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how exactly it is formulated.

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And then you have
reputation, and I

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assume reputation then has
an impact on recruiting

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new potential actors.

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I don't see people
leaving the field.

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So in this sense, once you
go from potential demand

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to the right-hand side-- well,
unless this market expansion is

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also potentially market
shrinking, that is.

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AUDIENCE: Yeah, I think
it can go two ways.

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HAZHIR RAHMANDAD:
It can go two ways.

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So then you can have both sides.

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Makes sense.

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Let's look at the next one.

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So this is Jason's model.

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And we have recognition.

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You have active projects.

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You have another
addressable market,

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where the small market that
then turn into active projects.

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This is kind of similar to
Jake's three big categories.

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Although, there might
be some differences.

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You are trying to model
something about the alternatives

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and how they are
getting recognition.

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So you're not keeping it as
a fixed construct outside.

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But maybe in
competition, you may

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get more market share
or less market share

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and that may have an impact.

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Then you have rookie
experience the structure.

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This seems to be coming out of
Sterman's standard formulations

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there with some
effect of experience.

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AUDIENCE: Yeah, this is
just a non-conserved copula.

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HAZHIR RAHMANDAD: Yes.

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AUDIENCE: Which is
also from Sterman.

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HAZHIR RAHMANDAD:
Yeah, but you're

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using the co-flow
of total experience

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to match the experienced
employees or the rookies?

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AUDIENCE: Only experienced.

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HAZHIR RAHMANDAD: I see.

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Yeah, got it.

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AUDIENCE: Yeah.

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HAZHIR RAHMANDAD:
So you actually

00:12:12.995 --> 00:12:15.320 align:middle line:84%
are creating different
grades of experience.

00:12:15.320 --> 00:12:17.800 align:middle line:84%
So this is actually an
important thing to have in mind.

00:12:17.800 --> 00:12:20.820 align:middle line:84%
So in typical models
of skills, you either

00:12:20.820 --> 00:12:24.760 align:middle line:84%
break down the population into
different levels of skills,

00:12:24.760 --> 00:12:27.220 align:middle line:84%
so it is more of an aging
chain, like the experience

00:12:27.220 --> 00:12:29.340 align:middle line:90%
versus rookies structure here.

00:12:29.340 --> 00:12:31.980 align:middle line:84%
Or you could have a co-flow
structure that says,

00:12:31.980 --> 00:12:35.080 align:middle line:84%
you have a population of workers
and they are building skills.

00:12:35.080 --> 00:12:38.130 align:middle line:84%
And that is the co-flow that
goes with the population.

00:12:38.130 --> 00:12:42.570 align:middle line:84%
Now, it is technically fine
to also combine the two here,

00:12:42.570 --> 00:12:44.090 align:middle line:90%
just as Jason is doing here.

00:12:44.090 --> 00:12:47.310 align:middle line:84%
But it is not as common,
and because kind of,

00:12:47.310 --> 00:12:49.070 align:middle line:90%
they're doing the same thing.

00:12:49.070 --> 00:12:51.830 align:middle line:84%
So it might be a little bit of
an overkill to do both of them

00:12:51.830 --> 00:12:52.330 align:middle line:90%
together.

00:12:52.330 --> 00:12:54.530 align:middle line:84%
But, technically, there is
nothing wrong with that.

00:12:54.530 --> 00:12:55.670 align:middle line:90%
So that's OK.

00:12:55.670 --> 00:12:59.070 align:middle line:84%
And here it basically
creates different shades

00:12:59.070 --> 00:13:01.690 align:middle line:84%
of experienced
employees, so to speak.

00:13:01.690 --> 00:13:04.610 align:middle line:84%
So that's what might
be happening here.

00:13:04.610 --> 00:13:06.310 align:middle line:84%
AUDIENCE: One thing--
we can come back

00:13:06.310 --> 00:13:08.390 align:middle line:84%
to it-- that I like
was thinking about

00:13:08.390 --> 00:13:12.870 align:middle line:84%
is I have utilization kind
of adjusting the experience

00:13:12.870 --> 00:13:13.790 align:middle line:90%
accrual.

00:13:13.790 --> 00:13:17.430 align:middle line:84%
The idea was, if there
isn't a ton of demand,

00:13:17.430 --> 00:13:19.590 align:middle line:90%
you're not learning as much.

00:13:19.590 --> 00:13:21.432 align:middle line:90%
Your experience is valuable.

00:13:21.432 --> 00:13:22.390 align:middle line:90%
HAZHIR RAHMANDAD: Yeah.

00:13:22.390 --> 00:13:23.650 align:middle line:90%
AUDIENCE: And then it saturates.

00:13:23.650 --> 00:13:24.270 align:middle line:90%
I'm not sure of that.

00:13:24.270 --> 00:13:25.270 align:middle line:84%
HAZHIR RAHMANDAD: So we
should come back to it

00:13:25.270 --> 00:13:27.190 align:middle line:84%
because those are
important formulations

00:13:27.190 --> 00:13:28.850 align:middle line:90%
and could become tricky.

00:13:28.850 --> 00:13:29.610 align:middle line:90%
It's not obvious.

00:13:29.610 --> 00:13:32.050 align:middle line:84%
So I definitely
want to look at it.

00:13:32.050 --> 00:13:33.900 align:middle line:90%
Yeah, definitely.

00:13:33.900 --> 00:13:40.000 align:middle line:84%
So this is Gerardo's
model with customers

00:13:40.000 --> 00:13:43.960 align:middle line:84%
that are in the potential,
interested, current,

00:13:43.960 --> 00:13:47.160 align:middle line:90%
and disappointed groups.

00:13:47.160 --> 00:13:52.120 align:middle line:84%
So this structure makes
sense with the kind of caveat

00:13:52.120 --> 00:13:57.300 align:middle line:84%
that not everybody is going
to be disappointed first.

00:13:57.300 --> 00:13:59.300 align:middle line:84%
So you may have
current-based customers.

00:13:59.300 --> 00:14:02.640 align:middle line:84%
Some of them go back into
interested or something.

00:14:02.640 --> 00:14:04.480 align:middle line:90%
That's possible.

00:14:04.480 --> 00:14:07.000 align:middle line:84%
Then you have projects
that are defined based

00:14:07.000 --> 00:14:10.360 align:middle line:90%
on the active customer base.

00:14:10.360 --> 00:14:12.900 align:middle line:84%
Then you have your
practitioners.

00:14:12.900 --> 00:14:18.200 align:middle line:84%
And with the rookie experience
structure, that makes sense.

00:14:18.200 --> 00:14:21.200 align:middle line:84%
Then we have the reputation
of the field, which

00:14:21.200 --> 00:14:24.360 align:middle line:84%
comes from some measure
of current quality

00:14:24.360 --> 00:14:27.780 align:middle line:84%
that's coming from our rookies,
and total work, and so on.

00:14:27.780 --> 00:14:31.380 align:middle line:90%
That's pretty clear.

00:14:31.380 --> 00:14:33.090 align:middle line:90%
Thank you.

00:14:33.090 --> 00:14:37.490 align:middle line:90%
Next one, this is Hassan's.

00:14:37.490 --> 00:14:40.090 align:middle line:90%


00:14:40.090 --> 00:14:42.910 align:middle line:90%
So we have novices.

00:14:42.910 --> 00:14:46.090 align:middle line:90%


00:14:46.090 --> 00:14:50.570 align:middle line:84%
And Hassan is kind of putting
a stock for how many people are

00:14:50.570 --> 00:14:54.090 align:middle line:84%
even possible to be potentially
joining the field if I'm--

00:14:54.090 --> 00:14:55.570 align:middle line:84%
AUDIENCE: To be
available, what are

00:14:55.570 --> 00:14:59.428 align:middle line:84%
the ones who have joined, but
are not working as of yet?

00:14:59.428 --> 00:15:00.470 align:middle line:90%
HAZHIR RAHMANDAD: Oh, OK.

00:15:00.470 --> 00:15:05.690 align:middle line:84%
So right now, you are
actually capturing

00:15:05.690 --> 00:15:12.490 align:middle line:84%
the allocation of projects
to people using stocks.

00:15:12.490 --> 00:15:13.570 align:middle line:90%
That's an interesting--

00:15:13.570 --> 00:15:15.010 align:middle line:90%
AUDIENCE: There's benefit.

00:15:15.010 --> 00:15:16.510 align:middle line:84%
HAZHIR RAHMANDAD:
--way of doing it.

00:15:16.510 --> 00:15:19.930 align:middle line:90%
So it is fairly operational.

00:15:19.930 --> 00:15:25.070 align:middle line:84%
But also, it creates this
time constant challenge.

00:15:25.070 --> 00:15:27.090 align:middle line:84%
That is, there are
dynamics of working

00:15:27.090 --> 00:15:31.610 align:middle line:84%
on projects that are in the
order of weeks and months.

00:15:31.610 --> 00:15:33.650 align:middle line:84%
And then there are
dynamics of the field that

00:15:33.650 --> 00:15:35.730 align:middle line:90%
are in the orders of years.

00:15:35.730 --> 00:15:39.830 align:middle line:84%
And you then need to capture
both of them consistently.

00:15:39.830 --> 00:15:41.110 align:middle line:90%
It's quite doable.

00:15:41.110 --> 00:15:43.090 align:middle line:84%
It just adds a lot
of complexity that

00:15:43.090 --> 00:15:45.570 align:middle line:90%
may not serve you that much.

00:15:45.570 --> 00:15:48.610 align:middle line:84%
That is, the short-term
dynamic, the faster dynamics

00:15:48.610 --> 00:15:51.770 align:middle line:84%
of allocation, you could
assume they are almost

00:15:51.770 --> 00:15:53.650 align:middle line:90%
happening instantly.

00:15:53.650 --> 00:15:56.370 align:middle line:84%
Based on the current demand
and current available--

00:15:56.370 --> 00:15:58.050 align:middle line:84%
current total
supply, you just get

00:15:58.050 --> 00:16:00.750 align:middle line:84%
a fraction that are allocated
and you're done with that.

00:16:00.750 --> 00:16:03.490 align:middle line:84%
You don't necessarily
need to capture

00:16:03.490 --> 00:16:07.770 align:middle line:84%
the movement between projects
for this bigger picture

00:16:07.770 --> 00:16:10.330 align:middle line:84%
question of how a field
evolves over time.

00:16:10.330 --> 00:16:13.830 align:middle line:84%
So that's a little
bit of these tastings.

00:16:13.830 --> 00:16:15.250 align:middle line:90%
But one of the--

00:16:15.250 --> 00:16:19.110 align:middle line:84%
I would suggest going with
simpler alternative here,

00:16:19.110 --> 00:16:23.890 align:middle line:84%
but the logic is fine if
we can come back to it.

00:16:23.890 --> 00:16:28.140 align:middle line:84%
And then you have potential
demand, odd address demand that

00:16:28.140 --> 00:16:30.820 align:middle line:84%
turns into ongoing
projects, and then

00:16:30.820 --> 00:16:32.620 align:middle line:84%
turns into recently
developed projects

00:16:32.620 --> 00:16:34.900 align:middle line:84%
that field-- that
kind of informs

00:16:34.900 --> 00:16:37.300 align:middle line:90%
the recognition of the field.

00:16:37.300 --> 00:16:41.860 align:middle line:84%
And then you have the
reputation as a separate factor

00:16:41.860 --> 00:16:47.100 align:middle line:84%
that comes from experts
versus non-experts.

00:16:47.100 --> 00:16:49.620 align:middle line:84%
And you have some opportunity,
that you should come back

00:16:49.620 --> 00:16:53.860 align:middle line:90%
and see how exactly it works.

00:16:53.860 --> 00:17:00.580 align:middle line:84%
Next one is Sercin's
So this starts

00:17:00.580 --> 00:17:05.180 align:middle line:84%
with clients on the top
with potential, those

00:17:05.180 --> 00:17:09.099 align:middle line:84%
who know about the field,
those who are being served

00:17:09.099 --> 00:17:12.280 align:middle line:90%
by novices or by experts.

00:17:12.280 --> 00:17:16.380 align:middle line:84%
So you're kind of dividing
them at the time of getting

00:17:16.380 --> 00:17:18.859 align:middle line:84%
the project assigned,
whether they get served

00:17:18.859 --> 00:17:21.280 align:middle line:90%
by novices or by the experts.

00:17:21.280 --> 00:17:25.220 align:middle line:84%
So it's a little
bit close to what

00:17:25.220 --> 00:17:31.830 align:middle line:84%
Hassan was doing in looking at
the explicit allocation right

00:17:31.830 --> 00:17:36.430 align:middle line:84%
at the point-- at
the project level.

00:17:36.430 --> 00:17:38.630 align:middle line:84%
And then you have
the same idea here

00:17:38.630 --> 00:17:40.990 align:middle line:84%
for the novices
and experts serving

00:17:40.990 --> 00:17:46.330 align:middle line:84%
the client, so very similar
comment to Hassan's model.

00:17:46.330 --> 00:17:50.070 align:middle line:84%
And then we have perceived
potential clients

00:17:50.070 --> 00:17:55.830 align:middle line:84%
per practitioner that may have
an effect on getting people

00:17:55.830 --> 00:17:57.550 align:middle line:90%
into the field.

00:17:57.550 --> 00:17:58.950 align:middle line:90%
It's good.

00:17:58.950 --> 00:18:05.110 align:middle line:84%
We should look at
some of these later.

00:18:05.110 --> 00:18:08.430 align:middle line:90%
This one is Alban's.

00:18:08.430 --> 00:18:14.470 align:middle line:84%
So we have not awarded
potential clients,

00:18:14.470 --> 00:18:17.990 align:middle line:84%
awarded potential
clients, active clients.

00:18:17.990 --> 00:18:20.870 align:middle line:84%
And active clients are
co-flowed with projects

00:18:20.870 --> 00:18:24.440 align:middle line:90%
and completed projects.

00:18:24.440 --> 00:18:28.780 align:middle line:84%
It's a little bit tricky to get
this co-flow to work correctly,

00:18:28.780 --> 00:18:31.020 align:middle line:84%
so we have to come back to
it and see how it works.

00:18:31.020 --> 00:18:34.040 align:middle line:90%


00:18:34.040 --> 00:18:38.280 align:middle line:84%
Then we have the reputation,
experts and novices.

00:18:38.280 --> 00:18:42.080 align:middle line:84%
You have the demand feedback
on growth of the field.

00:18:42.080 --> 00:18:44.120 align:middle line:90%
This is great.

00:18:44.120 --> 00:18:46.780 align:middle line:90%
Let's go to the next one.

00:18:46.780 --> 00:18:49.800 align:middle line:90%


00:18:49.800 --> 00:18:53.716 align:middle line:90%
Ross's model has?

00:18:53.716 --> 00:18:54.760 align:middle line:90%
AUDIENCE: Certificate.

00:18:54.760 --> 00:18:55.677 align:middle line:90%
HAZHIR RAHMANDAD: Hmm?

00:18:55.677 --> 00:18:56.840 align:middle line:90%
AUDIENCE: Certificate.

00:18:56.840 --> 00:18:58.320 align:middle line:90%
HAZHIR RAHMANDAD: Certificate.

00:18:58.320 --> 00:19:02.280 align:middle line:90%
Yes, it's an interesting idea.

00:19:02.280 --> 00:19:05.640 align:middle line:84%
Let's see how it is
operationalized later.

00:19:05.640 --> 00:19:11.580 align:middle line:84%
So fulfilled demand, potential
demand, current demand.

00:19:11.580 --> 00:19:17.940 align:middle line:90%


00:19:17.940 --> 00:19:21.080 align:middle line:84%
So, Ross, by
fulfilled demand, you

00:19:21.080 --> 00:19:23.230 align:middle line:84%
mean demand that
has been completed,

00:19:23.230 --> 00:19:24.950 align:middle line:84%
but it is in the
memory of the people?

00:19:24.950 --> 00:19:29.010 align:middle line:90%
So what is project depreciation?

00:19:29.010 --> 00:19:31.810 align:middle line:84%
AUDIENCE: I guess it's time
the project becomes obsolete

00:19:31.810 --> 00:19:36.130 align:middle line:84%
and people become
inactive [INAUDIBLE].

00:19:36.130 --> 00:19:37.630 align:middle line:90%
HAZHIR RAHMANDAD: I see.

00:19:37.630 --> 00:19:39.970 align:middle line:84%
So you're basically
thinking of a constant pool

00:19:39.970 --> 00:19:41.790 align:middle line:90%
of potential demand.

00:19:41.790 --> 00:19:44.370 align:middle line:84%
And after a while,
they come back and--

00:19:44.370 --> 00:19:46.970 align:middle line:90%
yep, got it.

00:19:46.970 --> 00:19:51.810 align:middle line:84%
Then you have
reputation, quality

00:19:51.810 --> 00:19:59.330 align:middle line:84%
of the demand that
has been fulfilled,

00:19:59.330 --> 00:20:04.310 align:middle line:84%
novices and experts,
recognition and reputation.

00:20:04.310 --> 00:20:07.970 align:middle line:84%
So these are coming from
the size of the project

00:20:07.970 --> 00:20:11.170 align:middle line:90%
and the quality of projects.

00:20:11.170 --> 00:20:12.730 align:middle line:90%
Cool.

00:20:12.730 --> 00:20:13.250 align:middle line:90%
Good.

00:20:13.250 --> 00:20:15.890 align:middle line:84%
So I think, actually, we
have a little bit more

00:20:15.890 --> 00:20:18.590 align:middle line:84%
heterogeneity today in terms of
the structures that are used.

00:20:18.590 --> 00:20:22.020 align:middle line:84%
So this is kind of very
nice to go into some of them

00:20:22.020 --> 00:20:26.480 align:middle line:84%
in more depth and see what
we can learn from each.

00:20:26.480 --> 00:20:28.980 align:middle line:84%
So maybe we can start
with Ross's today.

00:20:28.980 --> 00:20:34.560 align:middle line:90%
So here, we have--

00:20:34.560 --> 00:20:39.060 align:middle line:84%
let's start from the kind
of choice of the customers.

00:20:39.060 --> 00:20:41.660 align:middle line:84%
So, basically, this
formulation of customers, this

00:20:41.660 --> 00:20:44.600 align:middle line:84%
is a conserved set
of stocks and flows.

00:20:44.600 --> 00:20:48.220 align:middle line:84%
So you have a net total
population who may ever

00:20:48.220 --> 00:20:50.400 align:middle line:90%
be interested in this field.

00:20:50.400 --> 00:20:53.060 align:middle line:84%
They are just cycling
through different stages

00:20:53.060 --> 00:20:58.940 align:middle line:84%
of being potential demand,
interested in demand,

00:20:58.940 --> 00:21:01.680 align:middle line:90%
or being served right now.

00:21:01.680 --> 00:21:04.800 align:middle line:84%
So demand is kind of the
projects that are being served,

00:21:04.800 --> 00:21:07.140 align:middle line:90%
I assume.

00:21:07.140 --> 00:21:08.820 align:middle line:90%
Those projects get completed.

00:21:08.820 --> 00:21:13.040 align:middle line:84%
And these people, after a while,
again, would need some projects.

00:21:13.040 --> 00:21:15.400 align:middle line:84%
So what is the unit
you're using here?

00:21:15.400 --> 00:21:18.032 align:middle line:90%
Is it kind of in the--

00:21:18.032 --> 00:21:19.650 align:middle line:90%
it's in the project units.

00:21:19.650 --> 00:21:33.630 align:middle line:90%


00:21:33.630 --> 00:21:38.050 align:middle line:90%
The project is-- it's OK.

00:21:38.050 --> 00:21:39.590 align:middle line:90%
I think project is fine.

00:21:39.590 --> 00:21:41.730 align:middle line:84%
I would think of
them more as clients,

00:21:41.730 --> 00:21:44.310 align:middle line:84%
but it probably is
fine to just think

00:21:44.310 --> 00:21:47.710 align:middle line:84%
of each client to have one
or n projects at any time,

00:21:47.710 --> 00:21:48.690 align:middle line:90%
at any point in time.

00:21:48.690 --> 00:21:51.510 align:middle line:84%
Just kind of the
concept of a client that

00:21:51.510 --> 00:21:59.590 align:middle line:84%
is looking for, basically,
a professional, a client

00:21:59.590 --> 00:22:01.390 align:middle line:84%
that is being served
by a professional,

00:22:01.390 --> 00:22:04.150 align:middle line:84%
and a client that
doesn't currently

00:22:04.150 --> 00:22:09.790 align:middle line:84%
have a job because it takes
time to have another project.

00:22:09.790 --> 00:22:13.130 align:middle line:84%
That is a little bit
easier to imagine than,

00:22:13.130 --> 00:22:15.530 align:middle line:84%
for example, a project
that has been fulfilled

00:22:15.530 --> 00:22:19.170 align:middle line:84%
and then will
return into demand.

00:22:19.170 --> 00:22:23.770 align:middle line:84%
So it's just relabeling the
unit and the variable names.

00:22:23.770 --> 00:22:27.250 align:middle line:84%
Perhaps no impact in the
underlying math of the model,

00:22:27.250 --> 00:22:31.390 align:middle line:84%
but it's a little
bit cleaner that way.

00:22:31.390 --> 00:22:36.910 align:middle line:84%
But also, let's remember
that once it is a fixed pool,

00:22:36.910 --> 00:22:41.930 align:middle line:84%
you don't have much opportunity
for expanding the field.

00:22:41.930 --> 00:22:46.230 align:middle line:84%
Now, there is some opportunity
because, here, the project field

00:22:46.230 --> 00:22:48.830 align:middle line:84%
awareness controls
what is happening

00:22:48.830 --> 00:22:50.810 align:middle line:90%
with the projects coming in.

00:22:50.810 --> 00:22:56.270 align:middle line:84%
So it's basically the
project potential demand

00:22:56.270 --> 00:23:00.510 align:middle line:84%
multiplied by some fractional
rate that gets materialized

00:23:00.510 --> 00:23:03.470 align:middle line:84%
from all of the
people who are-- who

00:23:03.470 --> 00:23:05.430 align:middle line:84%
have something
that can be served

00:23:05.430 --> 00:23:09.790 align:middle line:90%
by this type of capability.

00:23:09.790 --> 00:23:13.750 align:middle line:84%
A fraction will join, and that
has a base fraction multiplied

00:23:13.750 --> 00:23:18.360 align:middle line:84%
by some field attractiveness
or impact of attractiveness

00:23:18.360 --> 00:23:18.940 align:middle line:90%
and growth.

00:23:18.940 --> 00:23:25.640 align:middle line:84%
Now, that baseline fractional
order rate of 5% per month--

00:23:25.640 --> 00:23:28.980 align:middle line:84%
and the unit, you could just
write it as 1 over months.

00:23:28.980 --> 00:23:31.380 align:middle line:90%
You don't need DMNL over months.

00:23:31.380 --> 00:23:34.720 align:middle line:84%
That's perfectly fine,
but it's just easier.

00:23:34.720 --> 00:23:37.960 align:middle line:84%
That kind of tells me you
need to be careful with field

00:23:37.960 --> 00:23:39.840 align:middle line:90%
attractiveness.

00:23:39.840 --> 00:23:42.560 align:middle line:84%
If you're thinking of baseline
to be maximum, and then

00:23:42.560 --> 00:23:46.160 align:middle line:84%
field attractiveness being
between 0 and 1 rate,

00:23:46.160 --> 00:23:47.880 align:middle line:84%
then it works fine
because then there

00:23:47.880 --> 00:23:52.240 align:middle line:84%
is no chance that this
number becomes too large.

00:23:52.240 --> 00:23:54.920 align:middle line:84%
And that's probably how
you have formulated it,

00:23:54.920 --> 00:23:56.660 align:middle line:90%
not having gone through it.

00:23:56.660 --> 00:23:59.160 align:middle line:84%
But when I'm looking
at it, I'm saying,

00:23:59.160 --> 00:24:01.760 align:middle line:84%
I like this baseline
fractional order, then,

00:24:01.760 --> 00:24:06.160 align:middle line:84%
to be maximum
fractional order rate,

00:24:06.160 --> 00:24:09.880 align:middle line:84%
so that I know by looking
at the variable names

00:24:09.880 --> 00:24:15.130 align:middle line:84%
that field attractiveness this
is formulated to be maxed out

00:24:15.130 --> 00:24:17.810 align:middle line:90%
at 1 or something like that.

00:24:17.810 --> 00:24:19.070 align:middle line:90%
Just taste.

00:24:19.070 --> 00:24:22.570 align:middle line:84%
There's nothing
mathematical here.

00:24:22.570 --> 00:24:24.650 align:middle line:84%
We'll come back to the
field attractiveness.

00:24:24.650 --> 00:24:29.410 align:middle line:84%
Then the demand
that is materialized

00:24:29.410 --> 00:24:31.930 align:middle line:90%
needs to be completed.

00:24:31.930 --> 00:24:37.210 align:middle line:84%
And that completion rate comes
from a maximum completion

00:24:37.210 --> 00:24:43.390 align:middle line:84%
rate and an average
project completion rate.

00:24:43.390 --> 00:24:46.410 align:middle line:84%
So it is demand divided
by time to complete

00:24:46.410 --> 00:24:48.350 align:middle line:84%
or maximum project
completion rate.

00:24:48.350 --> 00:24:50.170 align:middle line:84%
So I assume this maximum
project completion

00:24:50.170 --> 00:24:54.230 align:middle line:84%
rate is coming from the
capacity to complete projects.

00:24:54.230 --> 00:24:59.130 align:middle line:90%


00:24:59.130 --> 00:25:03.010 align:middle line:90%
And this is a little bit--

00:25:03.010 --> 00:25:05.850 align:middle line:84%
again, variable
name-wise, I would

00:25:05.850 --> 00:25:10.580 align:middle line:84%
use minimum time to complete
or something along those lines

00:25:10.580 --> 00:25:14.200 align:middle line:84%
to highlight that this is
just for extreme conditions,

00:25:14.200 --> 00:25:17.340 align:middle line:84%
not the typical time to
complete the project because,

00:25:17.340 --> 00:25:20.160 align:middle line:84%
if it is the typical time
to complete the project,

00:25:20.160 --> 00:25:23.660 align:middle line:84%
it should come from
the pathway that

00:25:23.660 --> 00:25:27.260 align:middle line:84%
accounts for the
labor availability

00:25:27.260 --> 00:25:30.300 align:middle line:84%
because that is the
normal binding process.

00:25:30.300 --> 00:25:34.540 align:middle line:84%
So for this flow, I want it
to be binding 90% of the time

00:25:34.540 --> 00:25:37.620 align:middle line:84%
by availability of
labor consultants.

00:25:37.620 --> 00:25:39.560 align:middle line:90%
That's what determines the rate.

00:25:39.560 --> 00:25:41.460 align:middle line:84%
But just to be
robust, I don't want

00:25:41.460 --> 00:25:44.620 align:middle line:84%
it to be completing
projects with infinite speed

00:25:44.620 --> 00:25:48.940 align:middle line:84%
and/or with the speed that is
infeasible given the demand.

00:25:48.940 --> 00:25:52.320 align:middle line:84%
So that makes a
cleaner formulation,

00:25:52.320 --> 00:25:54.300 align:middle line:84%
which means this
would be minimum time

00:25:54.300 --> 00:25:56.840 align:middle line:84%
to complete projects in
the way I think about it.

00:25:56.840 --> 00:26:00.340 align:middle line:84%
But now you have put it at 12
months, which is not actually

00:26:00.340 --> 00:26:01.160 align:middle line:90%
the minimum time.

00:26:01.160 --> 00:26:04.780 align:middle line:84%
It is closer to what the
typical time might be.

00:26:04.780 --> 00:26:08.367 align:middle line:84%
So can you tell how you
were thinking about it?

00:26:08.367 --> 00:26:09.950 align:middle line:84%
AUDIENCE: Yeah, I
guess I didn't think

00:26:09.950 --> 00:26:11.450 align:middle line:90%
about what you just explained.

00:26:11.450 --> 00:26:14.680 align:middle line:90%
That's a good point.

00:26:14.680 --> 00:26:15.930 align:middle line:90%
HAZHIR RAHMANDAD: That's fine.

00:26:15.930 --> 00:26:18.870 align:middle line:84%
So that's kind of
whether you are

00:26:18.870 --> 00:26:22.470 align:middle line:84%
using this time as the
bounding constraint

00:26:22.470 --> 00:26:25.950 align:middle line:84%
for extreme conditions
or as the main driver.

00:26:25.950 --> 00:26:27.770 align:middle line:84%
These are two
different use cases.

00:26:27.770 --> 00:26:30.270 align:middle line:84%
So if you want to use
it as main driver,

00:26:30.270 --> 00:26:33.950 align:middle line:84%
that would create the
desired completion rate.

00:26:33.950 --> 00:26:37.670 align:middle line:84%
Then desired completion rate
can be compared, for example,

00:26:37.670 --> 00:26:40.870 align:middle line:84%
with the resources available,
with the consultants available.

00:26:40.870 --> 00:26:47.390 align:middle line:84%
And that can give an actual
practical completion rate

00:26:47.390 --> 00:26:50.190 align:middle line:90%
that is bounded by both sides.

00:26:50.190 --> 00:26:52.310 align:middle line:84%
So that would be the
way to do it rather

00:26:52.310 --> 00:26:54.750 align:middle line:90%
than doing the minimum here.

00:26:54.750 --> 00:26:57.990 align:middle line:84%
That's the alternative
way to think about it.

00:26:57.990 --> 00:27:00.610 align:middle line:84%
It works, probably
works just fine.

00:27:00.610 --> 00:27:03.910 align:middle line:84%
I'm not too worried
about it not working

00:27:03.910 --> 00:27:07.500 align:middle line:84%
in terms of breaking some
extreme condition criteria,

00:27:07.500 --> 00:27:09.740 align:middle line:84%
but it would have
other consequences.

00:27:09.740 --> 00:27:11.480 align:middle line:90%
We'll get back to this maximum.

00:27:11.480 --> 00:27:15.020 align:middle line:84%
Projecting, then you have a
higher order delay for projects,

00:27:15.020 --> 00:27:16.560 align:middle line:90%
yes, a third order delay.

00:27:16.560 --> 00:27:18.800 align:middle line:84%
This is just how long
it takes for people

00:27:18.800 --> 00:27:24.600 align:middle line:84%
to come up with a new project
that they want to have.

00:27:24.600 --> 00:27:30.320 align:middle line:84%
Now, keep in mind that, here,
you have a 20-month delay,

00:27:30.320 --> 00:27:36.720 align:middle line:84%
minimum, for people to actually
realize the next project

00:27:36.720 --> 00:27:43.600 align:middle line:84%
or bring up the next project
because of that 5% baseline

00:27:43.600 --> 00:27:45.240 align:middle line:90%
fractional order rate.

00:27:45.240 --> 00:27:50.140 align:middle line:84%
So that's OK, but keep in mind
that you have two delays here.

00:27:50.140 --> 00:27:52.720 align:middle line:84%
One is that
time-to-depreciate delay.

00:27:52.720 --> 00:27:54.480 align:middle line:90%
That is 36 months.

00:27:54.480 --> 00:27:56.860 align:middle line:84%
And then you have
another 20 months delay.

00:27:56.860 --> 00:28:01.040 align:middle line:84%
So in average,
you have 56 months

00:28:01.040 --> 00:28:08.400 align:middle line:84%
of delay between two projects
from the time you actually

00:28:08.400 --> 00:28:12.720 align:middle line:84%
finish one project until you're
bringing in another project.

00:28:12.720 --> 00:28:15.580 align:middle line:84%
In your back of the envelope,
any calculation you're doing,

00:28:15.580 --> 00:28:18.560 align:middle line:84%
you should have both
of them in place.

00:28:18.560 --> 00:28:20.540 align:middle line:84%
Again, nothing
problematic there,

00:28:20.540 --> 00:28:25.640 align:middle line:84%
just to think about the
implications of the structure

00:28:25.640 --> 00:28:26.500 align:middle line:90%
you have put here.

00:28:26.500 --> 00:28:29.900 align:middle line:84%
So that's the core
for the project side.

00:28:29.900 --> 00:28:33.140 align:middle line:84%
Now, let's look at the
novices and experts.

00:28:33.140 --> 00:28:35.180 align:middle line:84%
So we have people
entering the field.

00:28:35.180 --> 00:28:36.420 align:middle line:90%
It depends on awareness.

00:28:36.420 --> 00:28:42.400 align:middle line:90%
It depends on fulfillment ratio.

00:28:42.400 --> 00:28:49.760 align:middle line:84%
It depends on maximum
novice entering rate.

00:28:49.760 --> 00:28:53.860 align:middle line:84%
So let's actually get a feel
for how this is happening.

00:28:53.860 --> 00:28:56.520 align:middle line:84%
So maximum novel--
novice entering rate

00:28:56.520 --> 00:28:58.060 align:middle line:90%
is actually in person per month.

00:28:58.060 --> 00:29:03.850 align:middle line:84%
So this is telling something
about capacity of cold field

00:29:03.850 --> 00:29:08.010 align:middle line:84%
for attracting new people,
the maximum capacity.

00:29:08.010 --> 00:29:10.130 align:middle line:84%
Then you have this
attractiveness

00:29:10.130 --> 00:29:13.850 align:middle line:84%
that feeds into people
coming into the field.

00:29:13.850 --> 00:29:17.970 align:middle line:84%
And then demand
fulfillment ratio

00:29:17.970 --> 00:29:24.030 align:middle line:84%
is the ratio of fulfilled
demand to maximum demand.

00:29:24.030 --> 00:29:26.390 align:middle line:84%
And maximum demand
is coming from--

00:29:26.390 --> 00:29:30.850 align:middle line:90%


00:29:30.850 --> 00:29:34.850 align:middle line:90%
oh, some ad hoc number.

00:29:34.850 --> 00:29:38.010 align:middle line:84%
So I would be worried about
having an ad hoc number

00:29:38.010 --> 00:29:40.330 align:middle line:90%
as the maximum demand.

00:29:40.330 --> 00:29:41.730 align:middle line:90%
AUDIENCE: Some initial.

00:29:41.730 --> 00:29:43.268 align:middle line:90%
I guess the total demand is.

00:29:43.268 --> 00:29:44.310 align:middle line:90%
HAZHIR RAHMANDAD: Ah, OK.

00:29:44.310 --> 00:29:48.650 align:middle line:84%
This is basically capturing the
total number of all of the--

00:29:48.650 --> 00:29:51.128 align:middle line:84%
AUDIENCE: Yeah, that's the
initial value for the potential.

00:29:51.128 --> 00:29:52.170 align:middle line:90%
HAZHIR RAHMANDAD: Got it.

00:29:52.170 --> 00:29:55.072 align:middle line:84%
So, basically, you start with
maximum demand in this stock.

00:29:55.072 --> 00:29:57.530 align:middle line:84%
And because this is conserved,
then you put everything else

00:29:57.530 --> 00:30:00.780 align:middle line:90%
at 0 at the beginning.

00:30:00.780 --> 00:30:05.900 align:middle line:84%
This is the total number
in all of these stocks.

00:30:05.900 --> 00:30:10.980 align:middle line:84%
So the demand fulfillment
ratio is a term

00:30:10.980 --> 00:30:15.140 align:middle line:84%
that gives me the feeling
that 1 means we are serving

00:30:15.140 --> 00:30:17.860 align:middle line:90%
anybody who wants to be served.

00:30:17.860 --> 00:30:21.540 align:middle line:84%
That's the feeling
I get from the term.

00:30:21.540 --> 00:30:23.160 align:middle line:84%
The way you have
formulated here,

00:30:23.160 --> 00:30:25.080 align:middle line:90%
it can never get close to 1.

00:30:25.080 --> 00:30:28.100 align:middle line:84%
It just can't because
the other two stocks

00:30:28.100 --> 00:30:33.120 align:middle line:84%
will always have a big chunk of
folks who are cycling through.

00:30:33.120 --> 00:30:35.580 align:middle line:84%
Even if you have project
completion rates that

00:30:35.580 --> 00:30:38.680 align:middle line:84%
are happening as fast
as technically possible,

00:30:38.680 --> 00:30:40.740 align:middle line:90%
it's like zero time.

00:30:40.740 --> 00:30:45.620 align:middle line:84%
You still would have
36 versus 20 ratio

00:30:45.620 --> 00:30:47.580 align:middle line:84%
of how many people are
in the fulfilled demand

00:30:47.580 --> 00:30:50.020 align:middle line:90%
versus potential demand.

00:30:50.020 --> 00:30:54.660 align:middle line:84%
So this demand
fulfillment ratio--

00:30:54.660 --> 00:30:58.120 align:middle line:84%
let's see if my
computer comes back.

00:30:58.120 --> 00:31:00.870 align:middle line:90%


00:31:00.870 --> 00:31:03.390 align:middle line:84%
Yes, so this demand
fulfillment ratio

00:31:03.390 --> 00:31:10.010 align:middle line:84%
can never exceed 36 divided
by 56 or some ratio like that.

00:31:10.010 --> 00:31:14.350 align:middle line:84%
So that puts some kind of
an ad hoc normalization

00:31:14.350 --> 00:31:18.270 align:middle line:84%
or maximum level for this
demand fulfillment ratio

00:31:18.270 --> 00:31:22.830 align:middle line:84%
that makes tracking of what will
happen next a little bit harder

00:31:22.830 --> 00:31:23.330 align:middle line:90%
for me.

00:31:23.330 --> 00:31:29.510 align:middle line:84%
So, again, something that
is not wrong, but does not--

00:31:29.510 --> 00:31:31.390 align:middle line:84%
the name of the variable
doesn't correspond

00:31:31.390 --> 00:31:37.150 align:middle line:84%
to what I read from it
when I'm looking at it.

00:31:37.150 --> 00:31:40.510 align:middle line:90%
But that's aside.

00:31:40.510 --> 00:31:45.910 align:middle line:84%
So 1 minus this demand
fulfillment ratio

00:31:45.910 --> 00:31:50.050 align:middle line:90%
is giving a signal of--

00:31:50.050 --> 00:31:55.510 align:middle line:84%
AUDIENCE: I was trying to have
some excess demand, some proxy

00:31:55.510 --> 00:31:57.198 align:middle line:90%
for [INAUDIBLE].

00:31:57.198 --> 00:31:58.740 align:middle line:84%
HAZHIR RAHMANDAD:
Some excess demand.

00:31:58.740 --> 00:32:00.000 align:middle line:90%
Can you explain?

00:32:00.000 --> 00:32:03.360 align:middle line:84%
AUDIENCE: Something like,
if there is excess demand,

00:32:03.360 --> 00:32:04.620 align:middle line:90%
then novices enter.

00:32:04.620 --> 00:32:05.620 align:middle line:90%
HAZHIR RAHMANDAD: I see.

00:32:05.620 --> 00:32:09.320 align:middle line:84%
So you're saying novices are
entering based on excess demand,

00:32:09.320 --> 00:32:13.040 align:middle line:84%
or based on some signal that
demand is not being served

00:32:13.040 --> 00:32:15.545 align:middle line:90%
as well as it could have been?

00:32:15.545 --> 00:32:17.420 align:middle line:84%
AUDIENCE: Yeah, that's
what I'm trying to do.

00:32:17.420 --> 00:32:18.440 align:middle line:90%
But [INAUDIBLE].

00:32:18.440 --> 00:32:20.690 align:middle line:84%
HAZHIR RAHMANDAD: It may not
be doing exactly what you

00:32:20.690 --> 00:32:23.520 align:middle line:84%
want because the reason this
demand fulfillment ratio might

00:32:23.520 --> 00:32:26.920 align:middle line:84%
be small could be that the
reputation of the field

00:32:26.920 --> 00:32:31.680 align:middle line:84%
is pretty terrible, and people
are not coming to the field

00:32:31.680 --> 00:32:36.620 align:middle line:90%
to be served.

00:32:36.620 --> 00:32:39.440 align:middle line:90%


00:32:39.440 --> 00:32:43.240 align:middle line:84%
Or it could be because
there is a lot of demand,

00:32:43.240 --> 00:32:45.080 align:middle line:84%
but you don't have
enough supply.

00:32:45.080 --> 00:32:49.720 align:middle line:84%
And, therefore, a lot of people
are stuck in the demand stock.

00:32:49.720 --> 00:32:53.320 align:middle line:84%
So you can have an
inflated demand stock,

00:32:53.320 --> 00:32:56.610 align:middle line:84%
which is a signal for these
people to-- for the novices

00:32:56.610 --> 00:32:57.850 align:middle line:90%
to join the field.

00:32:57.850 --> 00:33:01.650 align:middle line:84%
Or you may have an infinite kind
of inflated potential demand

00:33:01.650 --> 00:33:06.730 align:middle line:84%
stock, which is a signal not to
come to this field in some ways

00:33:06.730 --> 00:33:10.090 align:middle line:84%
because this is not
a reputable field.

00:33:10.090 --> 00:33:12.990 align:middle line:84%
So both of those are
coded the same way here.

00:33:12.990 --> 00:33:14.610 align:middle line:84%
And, therefore,
this would not do

00:33:14.610 --> 00:33:18.110 align:middle line:84%
what you want to do because
it's not clear which of these--

00:33:18.110 --> 00:33:20.570 align:middle line:84%
AUDIENCE: But would it
fill the attractiveness,

00:33:20.570 --> 00:33:22.660 align:middle line:90%
take care of this?

00:33:22.660 --> 00:33:24.410 align:middle line:84%
HAZHIR RAHMANDAD: So
field attractiveness,

00:33:24.410 --> 00:33:25.990 align:middle line:90%
where does it take care of it?

00:33:25.990 --> 00:33:30.470 align:middle line:84%
So it comes into here
as a separate factor.

00:33:30.470 --> 00:33:33.610 align:middle line:90%


00:33:33.610 --> 00:33:35.210 align:middle line:84%
So the way I would
think about it

00:33:35.210 --> 00:33:38.770 align:middle line:84%
is, what is visible to
a novice in this case?

00:33:38.770 --> 00:33:41.130 align:middle line:84%
What are the signals
that they may see?

00:33:41.130 --> 00:33:43.330 align:middle line:84%
So the signals they
may see is that this

00:33:43.330 --> 00:33:47.070 align:middle line:90%
is a booming consulting space.

00:33:47.070 --> 00:33:48.450 align:middle line:90%
What does booming means?

00:33:48.450 --> 00:33:52.770 align:middle line:84%
That there is a queue
of people who want

00:33:52.770 --> 00:33:56.610 align:middle line:90%
projects to be completed and--

00:33:56.610 --> 00:33:59.350 align:middle line:84%
so if I join, there
will be projects for me.

00:33:59.350 --> 00:34:03.490 align:middle line:84%
That's probably the simple,
easy, fairly straightforward

00:34:03.490 --> 00:34:04.770 align:middle line:90%
signal.

00:34:04.770 --> 00:34:08.170 align:middle line:84%
You can do that by just
looking at the delivery delay

00:34:08.170 --> 00:34:11.590 align:middle line:84%
compared to kind of
desired delivery delay,

00:34:11.590 --> 00:34:13.929 align:middle line:90%
or something along those lines.

00:34:13.929 --> 00:34:17.010 align:middle line:84%
So as long as you capture
how fast projects are getting

00:34:17.010 --> 00:34:21.130 align:middle line:84%
completed compared to how
fast, typically, clients

00:34:21.130 --> 00:34:23.650 align:middle line:84%
want them to be completed,
that will give you

00:34:23.650 --> 00:34:27.810 align:middle line:84%
the signal for whether
this is an attractive space

00:34:27.810 --> 00:34:29.179 align:middle line:90%
to join for that.

00:34:29.179 --> 00:34:29.929 align:middle line:90%
AUDIENCE: Backlog.

00:34:29.929 --> 00:34:31.590 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
some version of a backlog.

00:34:31.590 --> 00:34:32.965 align:middle line:84%
And you already
have the backlog.

00:34:32.965 --> 00:34:34.350 align:middle line:90%
So demand is actually a backlog.

00:34:34.350 --> 00:34:35.570 align:middle line:90%
This is being served.

00:34:35.570 --> 00:34:39.810 align:middle line:84%
But delivery delay compared
to the desired delivery delay

00:34:39.810 --> 00:34:42.665 align:middle line:90%
is the core idea.

00:34:42.665 --> 00:34:44.290 align:middle line:84%
AUDIENCE: Does it
make sense to compare

00:34:44.290 --> 00:34:48.810 align:middle line:84%
the backlog of the supply,
kind of the capacity?

00:34:48.810 --> 00:34:52.520 align:middle line:84%
HAZHIR RAHMANDAD: Compare
the backlog to capacity.

00:34:52.520 --> 00:34:54.977 align:middle line:84%
So backlog to capacity
is the delivery delay.

00:34:54.977 --> 00:34:56.060 align:middle line:90%
AUDIENCE: Oh, yeah, right,

00:34:56.060 --> 00:34:58.018 align:middle line:84%
HAZHIR RAHMANDAD: That's
by definition exactly.

00:34:58.018 --> 00:34:59.180 align:middle line:90%
AUDIENCE: Thank you.

00:34:59.180 --> 00:35:02.100 align:middle line:90%
But is it capacity of--

00:35:02.100 --> 00:35:05.640 align:middle line:84%
HAZHIR RAHMANDAD: So think about
capacity as projects per month.

00:35:05.640 --> 00:35:06.460 align:middle line:90%
AUDIENCE: Yeah.

00:35:06.460 --> 00:35:08.760 align:middle line:84%
HAZHIR RAHMANDAD: Think
about backlog as projects.

00:35:08.760 --> 00:35:10.900 align:middle line:84%
So project divided
by project per month

00:35:10.900 --> 00:35:14.420 align:middle line:84%
is, in months, the delivery
delay, average delivery delay.

00:35:14.420 --> 00:35:16.560 align:middle line:84%
Then you have the
desired delivery delay.

00:35:16.560 --> 00:35:19.380 align:middle line:84%
And the balance
of those two would

00:35:19.380 --> 00:35:22.720 align:middle line:84%
be one way to get this
signal for novices entering.

00:35:22.720 --> 00:35:26.940 align:middle line:84%
AUDIENCE: So is this kind
of analogous to the pressure

00:35:26.940 --> 00:35:28.443 align:middle line:90%
to expand capacity in market?

00:35:28.443 --> 00:35:29.860 align:middle line:84%
HAZHIR RAHMANDAD:
Yes, it would be

00:35:29.860 --> 00:35:32.720 align:middle line:84%
analogous to pressure
to expand capacity.

00:35:32.720 --> 00:35:36.100 align:middle line:90%


00:35:36.100 --> 00:35:39.260 align:middle line:84%
Yes, I think-- and this is
actually a decent signal.

00:35:39.260 --> 00:35:42.540 align:middle line:84%
In these cases, you don't
have very clean signal

00:35:42.540 --> 00:35:47.100 align:middle line:84%
whether this is a good field
other than that, OK, consultants

00:35:47.100 --> 00:35:49.430 align:middle line:90%
in this space are pretty busy.

00:35:49.430 --> 00:35:50.990 align:middle line:84%
There are a lot
of jobs for them,

00:35:50.990 --> 00:35:55.363 align:middle line:84%
or now there is not
much job in this space.

00:35:55.363 --> 00:35:56.530 align:middle line:90%
AUDIENCE: I have a question.

00:35:56.530 --> 00:35:59.450 align:middle line:84%
Shouldn't it also be
tied to reputation?

00:35:59.450 --> 00:36:02.770 align:middle line:84%
Because, well, what
if reputation is low

00:36:02.770 --> 00:36:07.222 align:middle line:84%
and then you are looking
at the very short period?

00:36:07.222 --> 00:36:08.430 align:middle line:90%
HAZHIR RAHMANDAD: Absolutely.

00:36:08.430 --> 00:36:12.690 align:middle line:84%
So that's a very good kind of
second input into the novice.

00:36:12.690 --> 00:36:15.910 align:middle line:84%
So is this a busy field
that has good reputation

00:36:15.910 --> 00:36:18.970 align:middle line:84%
versus a busy field that
doesn't have a good reputation?

00:36:18.970 --> 00:36:21.790 align:middle line:84%
Makes a difference because that
is informative about the longer

00:36:21.790 --> 00:36:22.910 align:middle line:90%
term trends.

00:36:22.910 --> 00:36:24.890 align:middle line:84%
Yes, it might be
busy, but it is a fad.

00:36:24.890 --> 00:36:27.590 align:middle line:84%
And everybody who kind of has
had experience with this says,

00:36:27.590 --> 00:36:29.030 align:middle line:90%
don't go there.

00:36:29.030 --> 00:36:31.290 align:middle line:90%
So then you can add that factor.

00:36:31.290 --> 00:36:36.930 align:middle line:84%
Absolutely, Maria, that does
come in as a nice addition.

00:36:36.930 --> 00:36:38.950 align:middle line:84%
So the field
attractiveness, if it

00:36:38.950 --> 00:36:41.390 align:middle line:84%
is capturing something
about quality,

00:36:41.390 --> 00:36:43.950 align:middle line:90%
is a good input into this.

00:36:43.950 --> 00:36:50.120 align:middle line:84%
Again, I'm also need to look
at the formulations for field

00:36:50.120 --> 00:36:52.720 align:middle line:84%
attractiveness to see whether
that is already capturing

00:36:52.720 --> 00:36:55.240 align:middle line:84%
the right non-linearity
there, or you need

00:36:55.240 --> 00:36:57.060 align:middle line:84%
some additional
transformation here,

00:36:57.060 --> 00:36:59.800 align:middle line:84%
but that-- because you're using
it in two different places, just

00:36:59.800 --> 00:37:01.060 align:middle line:90%
as a multiplier.

00:37:01.060 --> 00:37:04.640 align:middle line:84%
So you have it as a
multiplier into entering,

00:37:04.640 --> 00:37:07.280 align:middle line:84%
and you have field
attractiveness as a multiplier

00:37:07.280 --> 00:37:08.880 align:middle line:90%
into projects ordered.

00:37:08.880 --> 00:37:13.620 align:middle line:84%
And these are two different use
cases of an underlying concept.

00:37:13.620 --> 00:37:17.180 align:middle line:84%
One is impacting the novice's
decision to enter a field.

00:37:17.180 --> 00:37:22.720 align:middle line:84%
The other is impacting project
owners to start new projects.

00:37:22.720 --> 00:37:25.440 align:middle line:84%
So the functions for
decisions of these two groups

00:37:25.440 --> 00:37:27.280 align:middle line:90%
are different.

00:37:27.280 --> 00:37:28.840 align:middle line:84%
You don't have
degrees of freedom

00:37:28.840 --> 00:37:30.880 align:middle line:84%
to separate these
two when you just

00:37:30.880 --> 00:37:32.880 align:middle line:90%
have both of them multiplied.

00:37:32.880 --> 00:37:35.880 align:middle line:84%
So I would probably
pick one of them,

00:37:35.880 --> 00:37:39.160 align:middle line:84%
anchor to that so that my
project attractiveness, or field

00:37:39.160 --> 00:37:44.160 align:middle line:84%
attractiveness, is anchored,
for example, to project owners.

00:37:44.160 --> 00:37:47.370 align:middle line:84%
That is, its ups and downs
are consistent with what

00:37:47.370 --> 00:37:51.250 align:middle line:84%
a project owner's weight
on attractiveness is.

00:37:51.250 --> 00:37:54.850 align:middle line:84%
So that I don't need a free
parameter for the project owner.

00:37:54.850 --> 00:38:00.010 align:middle line:84%
But when I come to novices,
I will add a new parameter

00:38:00.010 --> 00:38:06.090 align:middle line:84%
to regulate the strength of
the impact of this perception

00:38:06.090 --> 00:38:09.170 align:middle line:84%
on novice behavior
because the two are

00:38:09.170 --> 00:38:10.430 align:middle line:90%
using different functions.

00:38:10.430 --> 00:38:12.730 align:middle line:84%
These are different
decisions, so you can't just

00:38:12.730 --> 00:38:14.390 align:middle line:90%
randomly use the same thing.

00:38:14.390 --> 00:38:15.310 align:middle line:90%
Is that clear?

00:38:15.310 --> 00:38:19.630 align:middle line:84%
This is kind of potentially
important general idea.

00:38:19.630 --> 00:38:25.426 align:middle line:90%


00:38:25.426 --> 00:38:28.330 align:middle line:84%
And, folks, if you're
online, have an idea,

00:38:28.330 --> 00:38:31.810 align:middle line:84%
please just jump in, or have a
question because I'm not seeing

00:38:31.810 --> 00:38:33.710 align:middle line:90%
your screen in front of me.

00:38:33.710 --> 00:38:36.110 align:middle line:84%
So if you raise your
hand, I may not see it.

00:38:36.110 --> 00:38:39.930 align:middle line:90%
So please just jump in.

00:38:39.930 --> 00:38:41.450 align:middle line:90%
So people enter.

00:38:41.450 --> 00:38:42.510 align:middle line:90%
They are novice.

00:38:42.510 --> 00:38:44.600 align:middle line:90%
There is a training process.

00:38:44.600 --> 00:38:49.560 align:middle line:84%
The training process can
be bounded by two factors.

00:38:49.560 --> 00:38:56.660 align:middle line:84%
So you have the minimum of the
novice, training per expert.

00:38:56.660 --> 00:39:01.720 align:middle line:84%
So you divide all of
that by time to training.

00:39:01.720 --> 00:39:11.940 align:middle line:90%


00:39:11.940 --> 00:39:14.060 align:middle line:84%
So this is an
interesting formulation.

00:39:14.060 --> 00:39:16.420 align:middle line:90%
I think it is fine.

00:39:16.420 --> 00:39:17.880 align:middle line:90%
There is nothing wrong here.

00:39:17.880 --> 00:39:19.800 align:middle line:84%
So you have two
different pathways.

00:39:19.800 --> 00:39:24.200 align:middle line:84%
One is that novices take
some time to be trained.

00:39:24.200 --> 00:39:27.060 align:middle line:84%
So it is novice divided
by time to training.

00:39:27.060 --> 00:39:28.980 align:middle line:90%
That's one constraint.

00:39:28.980 --> 00:39:31.220 align:middle line:84%
If you don't have people,
you can train them.

00:39:31.220 --> 00:39:35.620 align:middle line:84%
The other constraint is the
expert ability or expert

00:39:35.620 --> 00:39:38.380 align:middle line:90%
capacity for training novices.

00:39:38.380 --> 00:39:41.270 align:middle line:84%
And you get that by
experts multiplied

00:39:41.270 --> 00:39:44.330 align:middle line:84%
by a fraction of experts that
are dedicated to training.

00:39:44.330 --> 00:39:45.950 align:middle line:84%
That is, what fraction
of each expert

00:39:45.950 --> 00:39:47.870 align:middle line:90%
might be dedicated to training?

00:39:47.870 --> 00:39:50.070 align:middle line:90%
That's kind of sets a maximum.

00:39:50.070 --> 00:39:57.330 align:middle line:84%
And training per expert,
that is trainee per expert.

00:39:57.330 --> 00:40:03.590 align:middle line:84%
That is just translating,
how many trainee equivalents

00:40:03.590 --> 00:40:07.330 align:middle line:90%
are going for each expert?

00:40:07.330 --> 00:40:10.490 align:middle line:84%
I don't know if you need
the trainee per expert.

00:40:10.490 --> 00:40:13.150 align:middle line:90%


00:40:13.150 --> 00:40:16.510 align:middle line:90%
Yeah, probably you need it.

00:40:16.510 --> 00:40:21.070 align:middle line:84%
AUDIENCE: This is weird
because, in the book,

00:40:21.070 --> 00:40:23.450 align:middle line:84%
I think you have
units of experts,

00:40:23.450 --> 00:40:25.270 align:middle line:90%
which has always bothered me.

00:40:25.270 --> 00:40:31.390 align:middle line:84%
And Russ is doing a correction
to give you units of trainees,

00:40:31.390 --> 00:40:33.775 align:middle line:90%
which makes more sense.

00:40:33.775 --> 00:40:35.150 align:middle line:84%
HAZHIR RAHMANDAD:
Yes, so I think

00:40:35.150 --> 00:40:38.470 align:middle line:84%
you can have it because,
ultimately, this trainee

00:40:38.470 --> 00:40:41.670 align:middle line:84%
per expert is multiplied by
fraction of experts dedicated

00:40:41.670 --> 00:40:42.610 align:middle line:90%
to training.

00:40:42.610 --> 00:40:44.927 align:middle line:90%
AUDIENCE: Yeah.

00:40:44.927 --> 00:40:46.510 align:middle line:84%
HAZHIR RAHMANDAD:
These two parameters

00:40:46.510 --> 00:40:48.890 align:middle line:84%
are fully collinear
with each other.

00:40:48.890 --> 00:40:51.710 align:middle line:84%
I don't think they are
used anywhere else,

00:40:51.710 --> 00:40:54.410 align:middle line:84%
so which means you have,
really, one degree of freedom.

00:40:54.410 --> 00:41:00.150 align:middle line:84%
This is like SIR model with
contact rate and infection rate.

00:41:00.150 --> 00:41:01.130 align:middle line:90%
You can have them.

00:41:01.130 --> 00:41:02.385 align:middle line:90%
Conceptually, there is--

00:41:02.385 --> 00:41:03.510 align:middle line:90%
AUDIENCE: It gives clarity.

00:41:03.510 --> 00:41:04.968 align:middle line:84%
HAZHIR RAHMANDAD:
It gives clarity,

00:41:04.968 --> 00:41:08.630 align:middle line:84%
but it is not doing anything
for you mathematically.

00:41:08.630 --> 00:41:09.930 align:middle line:90%
There's nothing wrong here.

00:41:09.930 --> 00:41:13.790 align:middle line:90%


00:41:13.790 --> 00:41:17.070 align:middle line:84%
Yes, there is kind of a
little bit of a taste issue,

00:41:17.070 --> 00:41:21.290 align:middle line:84%
that you have this minimum of
the stock things, stock things.

00:41:21.290 --> 00:41:25.110 align:middle line:84%
And then you divide the total
thing by this time to training.

00:41:25.110 --> 00:41:28.010 align:middle line:84%
And people get confused
with this formulation.

00:41:28.010 --> 00:41:30.130 align:middle line:84%
When I opened, it I said,
well, what is happening?

00:41:30.130 --> 00:41:32.910 align:middle line:84%
It's the minimum of
novice and something.

00:41:32.910 --> 00:41:34.590 align:middle line:84%
And the reason is
that I normally think

00:41:34.590 --> 00:41:36.530 align:middle line:90%
of two different processes.

00:41:36.530 --> 00:41:39.960 align:middle line:84%
One is that novices get
trained because they are kind

00:41:39.960 --> 00:41:42.040 align:middle line:90%
of spending time on the job.

00:41:42.040 --> 00:41:44.540 align:middle line:84%
That happens regardless
of getting training.

00:41:44.540 --> 00:41:48.120 align:middle line:84%
So that is novice divided
by time to training.

00:41:48.120 --> 00:41:49.780 align:middle line:90%
That is coming from novices.

00:41:49.780 --> 00:41:50.840 align:middle line:90%
That's one path.

00:41:50.840 --> 00:41:53.140 align:middle line:84%
And then the other
path, I would say, OK,

00:41:53.140 --> 00:41:58.080 align:middle line:84%
each expert, if they spend
full time training people,

00:41:58.080 --> 00:42:02.680 align:middle line:84%
they will be able to train
half a novice per month

00:42:02.680 --> 00:42:05.720 align:middle line:84%
to become an expert or
something, some number,

00:42:05.720 --> 00:42:06.980 align:middle line:90%
if that is the full time.

00:42:06.980 --> 00:42:10.520 align:middle line:84%
So that is my
trainee per expert.

00:42:10.520 --> 00:42:13.160 align:middle line:84%
Then I'll multiply that
by the fraction of time

00:42:13.160 --> 00:42:17.240 align:middle line:84%
that experts are going
to invest in training,

00:42:17.240 --> 00:42:22.120 align:middle line:84%
and that becomes
a second channel.

00:42:22.120 --> 00:42:27.340 align:middle line:84%
And that will take care of
the training rate for me.

00:42:27.340 --> 00:42:28.680 align:middle line:90%
AUDIENCE: Like a separate flow?

00:42:28.680 --> 00:42:29.763 align:middle line:90%
HAZHIR RAHMANDAD: Exactly.

00:42:29.763 --> 00:42:34.360 align:middle line:84%
Just not separate flow, but
separate pathway for the flow.

00:42:34.360 --> 00:42:38.110 align:middle line:84%
Now, then there is the question
of how to aggregate these two.

00:42:38.110 --> 00:42:40.130 align:middle line:84%
There is the natural
training coming

00:42:40.130 --> 00:42:43.130 align:middle line:90%
from my experience of working.

00:42:43.130 --> 00:42:45.450 align:middle line:84%
Then there is this
expert-driven training

00:42:45.450 --> 00:42:49.130 align:middle line:84%
that is the extra boost
that I get in my training.

00:42:49.130 --> 00:42:51.410 align:middle line:84%
One way is to look at
the minimum and say,

00:42:51.410 --> 00:42:53.030 align:middle line:90%
these two are overlapping.

00:42:53.030 --> 00:42:55.650 align:middle line:84%
So if the experts
are spending time,

00:42:55.650 --> 00:42:57.850 align:middle line:84%
they don't boost it
unless they spend

00:42:57.850 --> 00:43:00.530 align:middle line:84%
enough that goes
beyond what I'm getting

00:43:00.530 --> 00:43:05.050 align:middle line:84%
from my-- getting my hands
dirty on a day-to-day basis.

00:43:05.050 --> 00:43:07.610 align:middle line:84%
The other formulation
says, no, actually they

00:43:07.610 --> 00:43:11.070 align:middle line:84%
are completely independent and,
therefore, they are additive.

00:43:11.070 --> 00:43:12.970 align:middle line:90%
You can add them together.

00:43:12.970 --> 00:43:15.110 align:middle line:84%
But if you're adding
them to the other,

00:43:15.110 --> 00:43:19.250 align:middle line:84%
then you need to be careful not
to drain the novices too fast

00:43:19.250 --> 00:43:21.010 align:middle line:90%
if you don't have any novices.

00:43:21.010 --> 00:43:23.850 align:middle line:84%
So then the part that
comes from the experts

00:43:23.850 --> 00:43:26.930 align:middle line:84%
should get some upper bound
that is bounded by minimum time

00:43:26.930 --> 00:43:30.570 align:middle line:84%
to training, which is different
from the times to training.

00:43:30.570 --> 00:43:38.740 align:middle line:84%
So that would be perhaps a more
complex, but also more realistic

00:43:38.740 --> 00:43:43.540 align:middle line:84%
formulation that allows you to
separate these two explicitly.

00:43:43.540 --> 00:43:46.760 align:middle line:84%
Right now, you're kind of
putting all of them together.

00:43:46.760 --> 00:43:50.660 align:middle line:84%
This will work, but a little
bit harder to explain.

00:43:50.660 --> 00:43:54.140 align:middle line:84%
The other problem--
not problem, but what

00:43:54.140 --> 00:43:56.160 align:middle line:84%
I, kind of looking
at this, would say,

00:43:56.160 --> 00:44:01.820 align:middle line:84%
OK, this is not dependent on
how much work these people have.

00:44:01.820 --> 00:44:06.500 align:middle line:84%
So if you have very busy
schedule or no busyness

00:44:06.500 --> 00:44:08.900 align:middle line:84%
of a schedule, this
is not capturing it

00:44:08.900 --> 00:44:12.180 align:middle line:84%
in terms of impact
on training or impact

00:44:12.180 --> 00:44:15.700 align:middle line:84%
on the expert time
spent on training.

00:44:15.700 --> 00:44:18.440 align:middle line:84%
That's kind of-- both of
them are kind of missing.

00:44:18.440 --> 00:44:20.523 align:middle line:84%
AUDIENCE: I feel like I
had just entered the math.

00:44:20.523 --> 00:44:21.898 align:middle line:84%
HAZHIR RAHMANDAD:
So that's good.

00:44:21.898 --> 00:44:22.920 align:middle line:90%
So we can look at that.

00:44:22.920 --> 00:44:25.220 align:middle line:84%
So the expert fraction
dedicated to training

00:44:25.220 --> 00:44:29.460 align:middle line:84%
is impacting the maximum
project completion rate.

00:44:29.460 --> 00:44:32.790 align:middle line:90%
So let's look into it.

00:44:32.790 --> 00:44:37.510 align:middle line:90%
It's a little bit intimidating.

00:44:37.510 --> 00:44:39.810 align:middle line:84%
For now, let's put
aside a certificate.

00:44:39.810 --> 00:44:42.710 align:middle line:84%
I assume it is not
a big deal yet.

00:44:42.710 --> 00:44:46.910 align:middle line:84%
So you have the maximum novel
product-- novice productivity

00:44:46.910 --> 00:44:50.110 align:middle line:84%
by novices, maximum expert
productivity, 1 minus fraction

00:44:50.110 --> 00:44:52.270 align:middle line:90%
dedicated to training maximal.

00:44:52.270 --> 00:44:54.130 align:middle line:90%
So this is the total capacity.

00:44:54.130 --> 00:44:56.430 align:middle line:84%
AUDIENCE: But I guess
it doesn't affect them

00:44:56.430 --> 00:44:59.350 align:middle line:90%
until you hit the maximum.

00:44:59.350 --> 00:45:01.590 align:middle line:84%
HAZHIR RAHMANDAD: It doesn't
have an effect on what?

00:45:01.590 --> 00:45:03.590 align:middle line:84%
AUDIENCE: The fraction
that I take out

00:45:03.590 --> 00:45:06.550 align:middle line:84%
does not have an effect
on the project completion,

00:45:06.550 --> 00:45:11.048 align:middle line:84%
unless the project
completion hits the next one.

00:45:11.048 --> 00:45:12.590 align:middle line:84%
HAZHIR RAHMANDAD:
So that certificate

00:45:12.590 --> 00:45:14.890 align:middle line:90%
is about project completion?

00:45:14.890 --> 00:45:16.670 align:middle line:90%
AUDIENCE: That's just a policy.

00:45:16.670 --> 00:45:24.610 align:middle line:84%
HAZHIR RAHMANDAD: Oh, yeah, so
the part that's kind of not,

00:45:24.610 --> 00:45:27.870 align:middle line:84%
in my view, fully yet consistent
with what you are trying to do

00:45:27.870 --> 00:45:35.120 align:middle line:84%
is that, if you have
few novices, then

00:45:35.120 --> 00:45:38.720 align:middle line:84%
experts are not spending
any time on training.

00:45:38.720 --> 00:45:41.920 align:middle line:84%
So the maximum x--
so 1 minus fraction

00:45:41.920 --> 00:45:44.240 align:middle line:84%
of expert dedicated
to training should not

00:45:44.240 --> 00:45:45.700 align:middle line:90%
be 1 minus that fraction.

00:45:45.700 --> 00:45:49.040 align:middle line:84%
It should be 1 minus a
very small thing, or 0.

00:45:49.040 --> 00:45:51.640 align:middle line:84%
That is not endogenously
captured here.

00:45:51.640 --> 00:45:52.820 align:middle line:90%
Does that make sense?

00:45:52.820 --> 00:45:53.480 align:middle line:90%
AUDIENCE: Yeah.

00:45:53.480 --> 00:45:56.360 align:middle line:84%
HAZHIR RAHMANDAD:
So it does need

00:45:56.360 --> 00:45:59.360 align:middle line:84%
to be tracking, what
fraction of experts

00:45:59.360 --> 00:46:04.040 align:middle line:84%
are actually being dedicated
to training because

00:46:04.040 --> 00:46:05.440 align:middle line:84%
of the need for
training, because

00:46:05.440 --> 00:46:07.360 align:middle line:90%
of existence of these novices?

00:46:07.360 --> 00:46:10.267 align:middle line:84%
So there is a little bit
of a demand and supply.

00:46:10.267 --> 00:46:12.100 align:middle line:84%
So you are just focusing
on the supply side,

00:46:12.100 --> 00:46:16.800 align:middle line:84%
but what was the demand for
training that got material--

00:46:16.800 --> 00:46:18.780 align:middle line:90%
that got served by experts?

00:46:18.780 --> 00:46:22.500 align:middle line:84%
And then based on that, what is
the realized fraction, dedicated

00:46:22.500 --> 00:46:23.000 align:middle line:90%
training?

00:46:23.000 --> 00:46:27.080 align:middle line:84%
That realized fraction is now
what is reducing the expert

00:46:27.080 --> 00:46:28.900 align:middle line:90%
availability for training.

00:46:28.900 --> 00:46:32.160 align:middle line:90%


00:46:32.160 --> 00:46:37.480 align:middle line:84%
I don't remember how exactly
Sterman's text handles this

00:46:37.480 --> 00:46:39.855 align:middle line:84%
because he has an example
that goes through this,

00:46:39.855 --> 00:46:40.980 align:middle line:90%
but I don't know right now.

00:46:40.980 --> 00:46:44.827 align:middle line:84%
AUDIENCE: It's not endogenously
handled, maybe in a challenge

00:46:44.827 --> 00:46:45.660 align:middle line:90%
that I haven't done.

00:46:45.660 --> 00:46:48.200 align:middle line:84%
HAZHIR RAHMANDAD: Yeah, I think
there might be a challenge that

00:46:48.200 --> 00:46:48.950 align:middle line:90%
goes through that.

00:46:48.950 --> 00:46:51.880 align:middle line:84%
But this is a
non-trivial problem

00:46:51.880 --> 00:46:55.040 align:middle line:84%
because you need to create
explicit demand and supply

00:46:55.040 --> 00:46:57.980 align:middle line:84%
and then calculate how
much they are being served.

00:46:57.980 --> 00:47:02.160 align:middle line:84%
Now, this maximum
project completion rate

00:47:02.160 --> 00:47:05.160 align:middle line:84%
is then compared to this
desired project completion rate

00:47:05.160 --> 00:47:08.880 align:middle line:84%
that we had here, that kind
of drains the projects.

00:47:08.880 --> 00:47:11.680 align:middle line:84%
And then you have the
quality of fulfilled demand

00:47:11.680 --> 00:47:19.280 align:middle line:84%
coming from novice
fraction, effect on quality.

00:47:19.280 --> 00:47:25.410 align:middle line:84%
So if you have novices, a
bigger fraction of workers

00:47:25.410 --> 00:47:32.610 align:middle line:84%
to be novices, then
your quality goes down.

00:47:32.610 --> 00:47:38.170 align:middle line:84%
And this is important, to have
the same quality memory loss

00:47:38.170 --> 00:47:40.210 align:middle line:90%
as this project depreciation.

00:47:40.210 --> 00:47:42.770 align:middle line:84%
And the way you
are enforcing it is

00:47:42.770 --> 00:47:45.450 align:middle line:84%
using the same time
constants, time to depreciate,

00:47:45.450 --> 00:47:47.270 align:middle line:90%
and the same delay order.

00:47:47.270 --> 00:47:48.230 align:middle line:90%
So that is fine.

00:47:48.230 --> 00:47:51.210 align:middle line:84%
Mathematically, it gives
you the same result,

00:47:51.210 --> 00:47:53.090 align:middle line:84%
but the better way
to do it is actually

00:47:53.090 --> 00:47:58.850 align:middle line:84%
to use the project depreciation
to drain this directly

00:47:58.850 --> 00:48:01.550 align:middle line:84%
because then, if you change
the time to depreciate,

00:48:01.550 --> 00:48:03.310 align:middle line:90%
that's already in both places.

00:48:03.310 --> 00:48:06.250 align:middle line:84%
But if you change the order
of delay, for example,

00:48:06.250 --> 00:48:09.610 align:middle line:84%
here, you don't need to come
and change it here as well.

00:48:09.610 --> 00:48:13.330 align:middle line:84%
AUDIENCE: All right, I thought
the project depreciation's

00:48:13.330 --> 00:48:14.063 align:middle line:90%
a project.

00:48:14.063 --> 00:48:15.230 align:middle line:90%
HAZHIR RAHMANDAD: That's OK.

00:48:15.230 --> 00:48:17.830 align:middle line:84%
You have a transformation
of the units.

00:48:17.830 --> 00:48:21.250 align:middle line:90%
So you need a unit change.

00:48:21.250 --> 00:48:27.340 align:middle line:84%
AUDIENCE: I guess the
novice fraction changes?

00:48:27.340 --> 00:48:31.100 align:middle line:84%
So a project coming
in, let's say,

00:48:31.100 --> 00:48:33.460 align:middle line:84%
does not have the
same [INAUDIBLE].

00:48:33.460 --> 00:48:35.288 align:middle line:90%
So I can't--

00:48:35.288 --> 00:48:36.580 align:middle line:90%
HAZHIR RAHMANDAD: Let me think.

00:48:36.580 --> 00:48:42.298 align:middle line:84%
So you're tracking
the quality as a--

00:48:42.298 --> 00:48:43.340 align:middle line:90%
AUDIENCE: As [INAUDIBLE].

00:48:43.340 --> 00:48:45.680 align:middle line:84%
HAZHIR RAHMANDAD: As
another co-flow, basically.

00:48:45.680 --> 00:48:50.500 align:middle line:90%


00:48:50.500 --> 00:48:51.340 align:middle line:90%
It works still.

00:48:51.340 --> 00:48:55.980 align:middle line:84%
The way you have to do it is to
calculate the average quality.

00:48:55.980 --> 00:48:58.220 align:middle line:84%
So the average quality
would be the total quality

00:48:58.220 --> 00:49:05.020 align:middle line:84%
divided by the total number of
projects that are fulfilled.

00:49:05.020 --> 00:49:08.000 align:middle line:84%
And then you multiply that
back into the outflow.

00:49:08.000 --> 00:49:11.380 align:middle line:84%
So this is really
just a co-flow.

00:49:11.380 --> 00:49:13.940 align:middle line:84%
AUDIENCE: Why is it important
in this closed setup

00:49:13.940 --> 00:49:21.510 align:middle line:84%
that Russ has that quality,
the memory of quality,

00:49:21.510 --> 00:49:24.752 align:middle line:90%
co-flow with demand?

00:49:24.752 --> 00:49:27.210 align:middle line:84%
HAZHIR RAHMANDAD: So this is
actually a definitional issue.

00:49:27.210 --> 00:49:29.970 align:middle line:84%
So, actually, here,
fulfilled demand,

00:49:29.970 --> 00:49:33.790 align:middle line:84%
the way Ross is defining it is
basically the period over which

00:49:33.790 --> 00:49:36.030 align:middle line:84%
these projects
that were completed

00:49:36.030 --> 00:49:40.690 align:middle line:84%
have an impact in the memory
of the people in the field.

00:49:40.690 --> 00:49:43.030 align:middle line:84%
So this is exactly
the purpose of having

00:49:43.030 --> 00:49:46.130 align:middle line:84%
this stock because you have-- as
we discussed at the beginning,

00:49:46.130 --> 00:49:48.050 align:middle line:84%
there is another stock,
potential demand.

00:49:48.050 --> 00:49:49.430 align:middle line:84%
These are also
people who are not

00:49:49.430 --> 00:49:53.070 align:middle line:84%
being served and are waiting
to get their project into--

00:49:53.070 --> 00:49:55.158 align:middle line:90%
to get a new project going.

00:49:55.158 --> 00:49:56.950 align:middle line:84%
But the difference
between these two stocks

00:49:56.950 --> 00:49:59.470 align:middle line:84%
is that the first one,
fulfill demand, the memory

00:49:59.470 --> 00:50:02.130 align:middle line:84%
matters in terms of the
reputation of the field.

00:50:02.130 --> 00:50:05.010 align:middle line:84%
The second one,
the memory is gone.

00:50:05.010 --> 00:50:10.430 align:middle line:84%
So I think, in that sense, it is
doing a meaningful thing here.

00:50:10.430 --> 00:50:12.172 align:middle line:90%
AUDIENCE: That makes sense.

00:50:12.172 --> 00:50:13.130 align:middle line:90%
HAZHIR RAHMANDAD: Good.

00:50:13.130 --> 00:50:16.450 align:middle line:84%
I think we touched
on key issues here.

00:50:16.450 --> 00:50:17.870 align:middle line:90%
Anything that you wanted?

00:50:17.870 --> 00:50:18.810 align:middle line:90%
Oh, reputation.

00:50:18.810 --> 00:50:21.320 align:middle line:90%


00:50:21.320 --> 00:50:24.160 align:middle line:84%
So reputation and
recognition, we

00:50:24.160 --> 00:50:31.540 align:middle line:84%
have fulfilled demand with
quality of fulfilled demand,

00:50:31.540 --> 00:50:33.740 align:middle line:84%
giving the average quality
of fulfilled demand.

00:50:33.740 --> 00:50:36.920 align:middle line:84%
So this is kind of that average
quality we talked about.

00:50:36.920 --> 00:50:43.320 align:middle line:84%
And there is a
quality gap that--

00:50:43.320 --> 00:50:46.592 align:middle line:90%


00:50:46.592 --> 00:50:51.780 align:middle line:84%
so, basically, this is
kind of a smooth function,

00:50:51.780 --> 00:50:54.080 align:middle line:84%
except that it is
asymmetric for the reasons

00:50:54.080 --> 00:50:55.060 align:middle line:90%
that we have discussed.

00:50:55.060 --> 00:50:58.540 align:middle line:84%
Makes sense to have
asymmetric view.

00:50:58.540 --> 00:51:00.680 align:middle line:84%
And it is kind of
adjusting quality

00:51:00.680 --> 00:51:04.300 align:middle line:84%
to-- reputation towards
quality, asymmetric.

00:51:04.300 --> 00:51:05.740 align:middle line:90%
That's largely fine.

00:51:05.740 --> 00:51:09.440 align:middle line:90%
I think it should do its--

00:51:09.440 --> 00:51:15.920 align:middle line:84%
and recognition is saying
something about this demand

00:51:15.920 --> 00:51:20.010 align:middle line:84%
fulfillment ratio,
which we talked about

00:51:20.010 --> 00:51:23.470 align:middle line:84%
as being a little bit
hard, complex concept,

00:51:23.470 --> 00:51:26.430 align:middle line:84%
not fully capturing what
you necessarily want.

00:51:26.430 --> 00:51:29.170 align:middle line:90%


00:51:29.170 --> 00:51:31.370 align:middle line:84%
But, ultimately,
this is anchored

00:51:31.370 --> 00:51:33.930 align:middle line:90%
towards a number around--

00:51:33.930 --> 00:51:36.010 align:middle line:90%
in between 0 and 1.

00:51:36.010 --> 00:51:38.030 align:middle line:84%
And this sensitivity,
what does it do?

00:51:38.030 --> 00:51:40.010 align:middle line:90%
It kind of is--

00:51:40.010 --> 00:51:42.510 align:middle line:90%
yeah, it's a power exponent.

00:51:42.510 --> 00:51:46.730 align:middle line:90%


00:51:46.730 --> 00:51:51.570 align:middle line:84%
So a higher
fulfillment ratio means

00:51:51.570 --> 00:51:54.650 align:middle line:84%
there is more
projects around that

00:51:54.650 --> 00:51:57.970 align:middle line:90%
are in the memory of people.

00:51:57.970 --> 00:52:01.330 align:middle line:84%
Now, those more
projects around--

00:52:01.330 --> 00:52:03.850 align:middle line:84%
and then there is
a memory loss that

00:52:03.850 --> 00:52:06.850 align:middle line:84%
goes with time to depreciate
that you're using.

00:52:06.850 --> 00:52:08.630 align:middle line:90%
But you need to be careful here.

00:52:08.630 --> 00:52:11.490 align:middle line:84%
Here, you're using
a first order delay.

00:52:11.490 --> 00:52:14.390 align:middle line:84%
And down here, you're
using a higher order delay.

00:52:14.390 --> 00:52:16.900 align:middle line:84%
So that's why you need
to pick one of them

00:52:16.900 --> 00:52:19.480 align:middle line:84%
and then use that to
drive all of the outflows.

00:52:19.480 --> 00:52:22.700 align:middle line:84%
Otherwise, the
parallelism breaks down.

00:52:22.700 --> 00:52:25.420 align:middle line:84%
So here, the
recognition memory loss

00:52:25.420 --> 00:52:29.100 align:middle line:84%
should come from project
depreciation with whatever unit

00:52:29.100 --> 00:52:31.360 align:middle line:90%
adjustment you may need.

00:52:31.360 --> 00:52:34.100 align:middle line:90%


00:52:34.100 --> 00:52:38.520 align:middle line:84%
Although, it's also somewhat
asymmetric here as well.

00:52:38.520 --> 00:52:44.800 align:middle line:84%
So I'm not fully following
what exactly is happening here.

00:52:44.800 --> 00:52:47.900 align:middle line:84%
So you are adjusting
the recognition

00:52:47.900 --> 00:52:51.320 align:middle line:84%
towards indicated recognition
with this time constant.

00:52:51.320 --> 00:52:56.320 align:middle line:84%
But also, you're
eroding the recognition.

00:52:56.320 --> 00:52:58.700 align:middle line:84%
So in a steady state,
this stock will always

00:52:58.700 --> 00:53:02.100 align:middle line:84%
be below the
indicated recognition.

00:53:02.100 --> 00:53:04.420 align:middle line:90%
Is that what you wanted to do?

00:53:04.420 --> 00:53:06.860 align:middle line:84%
AUDIENCE: Let's think of a
more extreme case, I guess.

00:53:06.860 --> 00:53:09.060 align:middle line:84%
If there's no any
more project, people

00:53:09.060 --> 00:53:11.660 align:middle line:84%
are going to start
forgetting the recognition is

00:53:11.660 --> 00:53:12.380 align:middle line:90%
going to go down.

00:53:12.380 --> 00:53:13.838 align:middle line:84%
HAZHIR RAHMANDAD:
Can you speak up?

00:53:13.838 --> 00:53:16.820 align:middle line:84%
AUDIENCE: Oh, if there's
no project anymore,

00:53:16.820 --> 00:53:18.800 align:middle line:84%
then people are going
to forget it over time.

00:53:18.800 --> 00:53:21.668 align:middle line:84%
The recognition is
going to go down?

00:53:21.668 --> 00:53:23.960 align:middle line:84%
HAZHIR RAHMANDAD: Yes, but
then if there is no project,

00:53:23.960 --> 00:53:26.520 align:middle line:84%
your demand fulfillment
ratio becomes close to zero.

00:53:26.520 --> 00:53:28.942 align:middle line:84%
So your indicated
recognition goes very low.

00:53:28.942 --> 00:53:30.900 align:middle line:84%
AUDIENCE: I guess that's
the confusion because,

00:53:30.900 --> 00:53:33.800 align:middle line:84%
fulfilled demand, all
sorts of depreciation.

00:53:33.800 --> 00:53:38.220 align:middle line:84%
So I guess I didn't need
that, recognition memory loss.

00:53:38.220 --> 00:53:40.700 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
so this is creating--

00:53:40.700 --> 00:53:45.180 align:middle line:84%
this is messy because you
had two different types

00:53:45.180 --> 00:53:46.320 align:middle line:90%
of formulations here.

00:53:46.320 --> 00:53:47.260 align:middle line:90%
One is a goal--

00:53:47.260 --> 00:53:50.520 align:middle line:84%
kind of going towards
an indicated value.

00:53:50.520 --> 00:53:53.620 align:middle line:84%
This is just a smooth
function, pretty standard.

00:53:53.620 --> 00:53:56.380 align:middle line:90%
That creates an anchor there.

00:53:56.380 --> 00:54:01.100 align:middle line:84%
Then you have this
recognition lasting,

00:54:01.100 --> 00:54:03.400 align:middle line:90%
which is just an outflow.

00:54:03.400 --> 00:54:06.820 align:middle line:90%
It's just getting things--

00:54:06.820 --> 00:54:09.800 align:middle line:84%
basically, there
was nothing else.

00:54:09.800 --> 00:54:11.100 align:middle line:90%
This will go to 0.

00:54:11.100 --> 00:54:13.790 align:middle line:90%
So that creates another anchor.

00:54:13.790 --> 00:54:17.470 align:middle line:84%
And this stock is kind of
lost between these two.

00:54:17.470 --> 00:54:19.670 align:middle line:84%
And the reason for why it
is lost between the two

00:54:19.670 --> 00:54:20.710 align:middle line:90%
is not clear.

00:54:20.710 --> 00:54:25.450 align:middle line:84%
So that's why I don't
necessarily like that approach.

00:54:25.450 --> 00:54:28.110 align:middle line:84%
Now, let's say it was
moving towards the indicated

00:54:28.110 --> 00:54:29.130 align:middle line:90%
recognition.

00:54:29.130 --> 00:54:32.330 align:middle line:84%
So now, what the field
attractiveness does, what is it?

00:54:32.330 --> 00:54:34.790 align:middle line:90%
You're multiplying the two.

00:54:34.790 --> 00:54:36.850 align:middle line:84%
These are kind of
apples and oranges.

00:54:36.850 --> 00:54:40.070 align:middle line:84%
So one is saying,
how many projects

00:54:40.070 --> 00:54:43.990 align:middle line:84%
have been happening in some way,
that fulfillment ratio thingy?

00:54:43.990 --> 00:54:47.310 align:middle line:84%
It's basically about
the scale of the impact.

00:54:47.310 --> 00:54:50.690 align:middle line:84%
This one is about how
good those things are.

00:54:50.690 --> 00:54:52.710 align:middle line:84%
Now, putting aside
all the challenges

00:54:52.710 --> 00:54:55.870 align:middle line:84%
with both of the
formulations, multiplying

00:54:55.870 --> 00:54:58.510 align:middle line:84%
how good something is
with how big something is

00:54:58.510 --> 00:55:03.430 align:middle line:84%
doesn't necessarily give
you a good single metric.

00:55:03.430 --> 00:55:07.990 align:middle line:84%
So if the reputation
is bad, let's say,

00:55:07.990 --> 00:55:11.440 align:middle line:84%
knowing that-- a lot of
people knowing about it

00:55:11.440 --> 00:55:17.000 align:middle line:84%
should actually make it go
down compared to come up.

00:55:17.000 --> 00:55:19.500 align:middle line:84%
Whereas, if the
reputation is good,

00:55:19.500 --> 00:55:24.480 align:middle line:84%
a lot of people knowing about
it should speed up the adoption.

00:55:24.480 --> 00:55:28.280 align:middle line:84%
So in a way, the
valence of adoption

00:55:28.280 --> 00:55:30.360 align:middle line:84%
should come from the
reputation, whether it

00:55:30.360 --> 00:55:32.280 align:middle line:90%
is going up or coming down.

00:55:32.280 --> 00:55:35.360 align:middle line:84%
The speed of adoption,
the adjustment time,

00:55:35.360 --> 00:55:39.760 align:middle line:84%
could come from this
recognition from this size.

00:55:39.760 --> 00:55:44.040 align:middle line:84%
So they should have two
different types of impacts

00:55:44.040 --> 00:55:46.000 align:middle line:84%
rather than lumping
them together

00:55:46.000 --> 00:55:48.360 align:middle line:90%
to this single attractiveness.

00:55:48.360 --> 00:55:51.600 align:middle line:90%
Does that make sense?

00:55:51.600 --> 00:55:52.180 align:middle line:90%
Great.

00:55:52.180 --> 00:55:54.040 align:middle line:84%
So we spent quite a
bit on this, but I

00:55:54.040 --> 00:55:57.000 align:middle line:84%
think it was a good conversation
because a lot of these equations

00:55:57.000 --> 00:55:57.620 align:middle line:90%
come out.

00:55:57.620 --> 00:55:59.820 align:middle line:84%
AUDIENCE: Just really
curious, if there's some time,

00:55:59.820 --> 00:56:02.440 align:middle line:84%
can you remind me
how you did quality,

00:56:02.440 --> 00:56:03.822 align:middle line:90%
how you formulated quality?

00:56:03.822 --> 00:56:05.280 align:middle line:84%
HAZHIR RAHMANDAD:
So the quality is

00:56:05.280 --> 00:56:12.370 align:middle line:84%
coming from the ratio of
novice versus experts here.

00:56:12.370 --> 00:56:14.970 align:middle line:84%
There are kind of
issues to tackle here

00:56:14.970 --> 00:56:19.210 align:middle line:84%
because it is not just the
novice versus expert fraction

00:56:19.210 --> 00:56:20.330 align:middle line:90%
that matters.

00:56:20.330 --> 00:56:24.810 align:middle line:84%
It is also about how much
of the time of experts

00:56:24.810 --> 00:56:27.810 align:middle line:84%
is spent on training novices
versus how much of the time

00:56:27.810 --> 00:56:29.530 align:middle line:90%
is on doing the projects.

00:56:29.530 --> 00:56:32.930 align:middle line:84%
So the time on doing the project
by novice versus the time

00:56:32.930 --> 00:56:34.890 align:middle line:84%
on doing the project
by experts is

00:56:34.890 --> 00:56:39.150 align:middle line:84%
what is kind of really driving
it, not just the two numbers.

00:56:39.150 --> 00:56:41.670 align:middle line:84%
But as a first order
approximation, this is fine.

00:56:41.670 --> 00:56:43.690 align:middle line:90%
AUDIENCE: I just wanted to see.

00:56:43.690 --> 00:56:45.730 align:middle line:90%
HAZHIR RAHMANDAD: Yeah, OK.

00:56:45.730 --> 00:56:49.830 align:middle line:90%
Let's switch to-- let's see.

00:56:49.830 --> 00:56:50.823 align:middle line:90%
What's this one?

00:56:50.823 --> 00:56:51.490 align:middle line:90%
This is Jason's.

00:56:51.490 --> 00:56:57.330 align:middle line:90%


00:56:57.330 --> 00:57:01.950 align:middle line:84%
Let's get about-- get
started with the projects.

00:57:01.950 --> 00:57:04.010 align:middle line:90%
So you have?

00:57:04.010 --> 00:57:05.802 align:middle line:84%
AUDIENCE: So when
you're regeneration?

00:57:05.802 --> 00:57:07.260 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, so you have

00:57:07.260 --> 00:57:10.680 align:middle line:84%
people coming into the
system with a fixed rate.

00:57:10.680 --> 00:57:14.660 align:middle line:84%
This is kind of people
who have new projects that

00:57:14.660 --> 00:57:16.980 align:middle line:90%
might be relevant.

00:57:16.980 --> 00:57:19.160 align:middle line:84%
And you're thinking
of these as people.

00:57:19.160 --> 00:57:21.340 align:middle line:84%
So these are as
clients, basically.

00:57:21.340 --> 00:57:25.620 align:middle line:84%
So we have new clients coming in
from new use cases in the world.

00:57:25.620 --> 00:57:29.540 align:middle line:90%
Some of them learn about it.

00:57:29.540 --> 00:57:36.260 align:middle line:84%
Then with a delay, they
decide to kind of go and get

00:57:36.260 --> 00:57:40.220 align:middle line:84%
their project tackled
by this field.

00:57:40.220 --> 00:57:41.620 align:middle line:90%
AUDIENCE: Or someone else.

00:57:41.620 --> 00:57:42.520 align:middle line:84%
HAZHIR RAHMANDAD:
Or someone else.

00:57:42.520 --> 00:57:44.200 align:middle line:84%
So there is kind of
a finding solution.

00:57:44.200 --> 00:57:47.440 align:middle line:84%
There is a fraction,
that they become clients.

00:57:47.440 --> 00:57:49.820 align:middle line:90%
That makes sense.

00:57:49.820 --> 00:57:53.320 align:middle line:84%
Then these projects are
started and finished.

00:57:53.320 --> 00:57:55.340 align:middle line:90%
And so we can look at those.

00:57:55.340 --> 00:58:00.680 align:middle line:84%
And then project delivery
impacts recognition.

00:58:00.680 --> 00:58:02.100 align:middle line:90%
There is a delay.

00:58:02.100 --> 00:58:04.670 align:middle line:84%
There is a kind of a
fading of recognition.

00:58:04.670 --> 00:58:07.950 align:middle line:84%
So this is similar
idea, though this one

00:58:07.950 --> 00:58:13.050 align:middle line:84%
is about the scale of
how people know about it.

00:58:13.050 --> 00:58:17.930 align:middle line:84%
Then you have, also, the
recognition of the alternatives.

00:58:17.930 --> 00:58:19.010 align:middle line:90%
So that's fine.

00:58:19.010 --> 00:58:22.230 align:middle line:90%


00:58:22.230 --> 00:58:30.190 align:middle line:84%
And then the backbone
makes sense to me.

00:58:30.190 --> 00:58:31.735 align:middle line:84%
Once projects are
done, they're done.

00:58:31.735 --> 00:58:33.110 align:middle line:84%
So in a way, this
is a little bit

00:58:33.110 --> 00:58:34.730 align:middle line:84%
of a different
conceptualization,

00:58:34.730 --> 00:58:37.290 align:middle line:84%
even though it's not that
far from what Ross had.

00:58:37.290 --> 00:58:38.870 align:middle line:84%
But this one is
saying, there are

00:58:38.870 --> 00:58:41.990 align:middle line:84%
kind of flow of projects
coming into the system.

00:58:41.990 --> 00:58:45.170 align:middle line:84%
They get allocated
between these two types.

00:58:45.170 --> 00:58:49.710 align:middle line:84%
And then we don't care about
them later, once they're out.

00:58:49.710 --> 00:58:53.050 align:middle line:84%
They just have a recognition
reputation for a while.

00:58:53.050 --> 00:58:55.950 align:middle line:90%


00:58:55.950 --> 00:59:00.790 align:middle line:84%
Here, another
addressable market.

00:59:00.790 --> 00:59:09.670 align:middle line:84%
Time to become aware depends
on awareness penetration.

00:59:09.670 --> 00:59:14.570 align:middle line:90%


00:59:14.570 --> 00:59:17.110 align:middle line:90%
So let's look at this time.

00:59:17.110 --> 00:59:21.950 align:middle line:84%
So it has an effect of unaware
fraction on time to become.

00:59:21.950 --> 00:59:24.750 align:middle line:84%
And then what is
unaware fraction?

00:59:24.750 --> 00:59:29.070 align:middle line:84%
Fraction of population that
is unaware, search time.

00:59:29.070 --> 00:59:32.690 align:middle line:84%
So the bigger the fraction of
population that is unaware,

00:59:32.690 --> 00:59:36.810 align:middle line:84%
the slower is the
time to become aware.

00:59:36.810 --> 00:59:38.570 align:middle line:90%
Is that the idea?

00:59:38.570 --> 00:59:44.890 align:middle line:84%
AUDIENCE: The bigger
the fraction is,

00:59:44.890 --> 00:59:47.430 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
so you're dividing--

00:59:47.430 --> 00:59:51.590 align:middle line:84%
so it's 1 over the fraction of
the population that is unaware.

00:59:51.590 --> 00:59:56.243 align:middle line:84%
So the larger that
fraction, the smaller this.

00:59:56.243 --> 00:59:57.410 align:middle line:90%
AUDIENCE: Yes, that's right.

00:59:57.410 --> 01:00:00.920 align:middle line:84%
HAZHIR RAHMANDAD: And,
therefore, the smaller this is,

01:00:00.920 --> 01:00:06.000 align:middle line:84%
the smaller it's time to become
a verb, which means the faster

01:00:06.000 --> 01:00:07.402 align:middle line:90%
that people become aware.

01:00:07.402 --> 01:00:08.360 align:middle line:90%
AUDIENCE: That's right.

01:00:08.360 --> 01:00:10.193 align:middle line:84%
HAZHIR RAHMANDAD: So
what's the logic there?

01:00:10.193 --> 01:00:16.320 align:middle line:84%
AUDIENCE: Logic is,
it's harder to--

01:00:16.320 --> 01:00:20.560 align:middle line:90%


01:00:20.560 --> 01:00:29.480 align:middle line:84%
if you have a large fraction
of people who are unaware,

01:00:29.480 --> 01:00:32.800 align:middle line:84%
in that situation, the
people right at the margin

01:00:32.800 --> 01:00:34.520 align:middle line:84%
are going to find
it pretty quickly.

01:00:34.520 --> 01:00:39.200 align:middle line:84%
But as that fraction
decreases, those people

01:00:39.200 --> 01:00:43.480 align:middle line:84%
were harder to find, or
harder to connect or recognize

01:00:43.480 --> 01:00:45.760 align:middle line:90%
the solution.

01:00:45.760 --> 01:00:46.860 align:middle line:90%
So it takes them longer.

01:00:46.860 --> 01:00:50.280 align:middle line:84%
It's like it's
going to improve--

01:00:50.280 --> 01:00:53.880 align:middle line:84%
HAZHIR RAHMANDAD:
There is a logic there

01:00:53.880 --> 01:00:57.160 align:middle line:84%
about low-hanging fruits,
but I don't see it

01:00:57.160 --> 01:00:58.885 align:middle line:90%
as a first order need here.

01:00:58.885 --> 01:01:01.010 align:middle line:84%
And the reason I don't see
it as a first order need

01:01:01.010 --> 01:01:03.410 align:middle line:84%
is that you already have
that feedback directly

01:01:03.410 --> 01:01:07.410 align:middle line:84%
in this link from another
addressable to becoming aware.

01:01:07.410 --> 01:01:09.390 align:middle line:84%
If you don't have
another addressable,

01:01:09.390 --> 01:01:11.090 align:middle line:90%
nothing will happen here.

01:01:11.090 --> 01:01:13.130 align:middle line:84%
So you have a first
order effect that

01:01:13.130 --> 01:01:15.630 align:middle line:84%
just says, if there are
not many unaware people,

01:01:15.630 --> 01:01:18.370 align:middle line:84%
you wouldn't have
newer projects.

01:01:18.370 --> 01:01:20.730 align:middle line:84%
So changing the
time constant means

01:01:20.730 --> 01:01:23.690 align:middle line:84%
the fractional rate
of becoming aware

01:01:23.690 --> 01:01:28.267 align:middle line:84%
is higher when fewer-- when
more people don't know about it.

01:01:28.267 --> 01:01:28.850 align:middle line:90%
AUDIENCE: Yes.

01:01:28.850 --> 01:01:32.490 align:middle line:84%
HAZHIR RAHMANDAD:
That is a little bit

01:01:32.490 --> 01:01:34.750 align:middle line:90%
of an iffy proposition.

01:01:34.750 --> 01:01:38.490 align:middle line:84%
I'm not buying that just
because you say that.

01:01:38.490 --> 01:01:44.850 align:middle line:84%
I need some evidence to
buy that proposition.

01:01:44.850 --> 01:01:49.930 align:middle line:84%
But it's not going
to do a lot here.

01:01:49.930 --> 01:01:52.770 align:middle line:84%
Although, it actually can do
quite a bit because, right now,

01:01:52.770 --> 01:01:54.330 align:middle line:84%
with this sensitivity
of 1, you're

01:01:54.330 --> 01:01:57.140 align:middle line:84%
basically making the
time constant to be

01:01:57.140 --> 01:02:00.440 align:middle line:84%
1 over the unaware
addressable fraction.

01:02:00.440 --> 01:02:03.040 align:middle line:84%
So it is unaware divided
by total population.

01:02:03.040 --> 01:02:05.840 align:middle line:84%
So when you then divide
the time by time constant,

01:02:05.840 --> 01:02:08.340 align:middle line:84%
the equation here becomes
unaware to the power

01:02:08.340 --> 01:02:14.940 align:middle line:84%
of 2 divided by this
minimum time divided

01:02:14.940 --> 01:02:17.420 align:middle line:90%
by total population.

01:02:17.420 --> 01:02:19.180 align:middle line:90%
I don't know.

01:02:19.180 --> 01:02:21.380 align:middle line:84%
AUDIENCE: Total population
is a constant, yes?

01:02:21.380 --> 01:02:22.797 align:middle line:84%
HAZHIR RAHMANDAD:
Very good point.

01:02:22.797 --> 01:02:25.020 align:middle line:84%
That's the next thing,
that the total population

01:02:25.020 --> 01:02:27.700 align:middle line:90%
is right now a constant.

01:02:27.700 --> 01:02:31.102 align:middle line:84%
But total population,
what is it actually?

01:02:31.102 --> 01:02:32.060 align:middle line:90%
AUDIENCE: You're right.

01:02:32.060 --> 01:02:32.900 align:middle line:90%
HAZHIR RAHMANDAD: It's like--

01:02:32.900 --> 01:02:33.580 align:middle line:84%
AUDIENCE: It's not
doing anything.

01:02:33.580 --> 01:02:35.360 align:middle line:84%
HAZHIR RAHMANDAD: I don't
know what it is trying to do.

01:02:35.360 --> 01:02:37.620 align:middle line:84%
No, the point is that, if
you're talking about all

01:02:37.620 --> 01:02:39.960 align:middle line:84%
of the people who are in
one of these three states,

01:02:39.960 --> 01:02:43.820 align:middle line:84%
or maybe perhaps even in
the recognition state,

01:02:43.820 --> 01:02:46.600 align:middle line:84%
you should track that explicitly
by adding those people.

01:02:46.600 --> 01:02:48.540 align:middle line:84%
If you mean something
else, then you

01:02:48.540 --> 01:02:51.220 align:middle line:84%
need to be explicit why that
something else is important

01:02:51.220 --> 01:02:53.060 align:middle line:90%
here.

01:02:53.060 --> 01:02:57.190 align:middle line:84%
It's not very clean here
for the way it is working.

01:02:57.190 --> 01:03:01.370 align:middle line:84%
But then we have a
time to find solutions.

01:03:01.370 --> 01:03:05.030 align:middle line:84%
And then they choose
which fraction

01:03:05.030 --> 01:03:10.210 align:middle line:84%
becomes interested in your field
versus the alternative field.

01:03:10.210 --> 01:03:13.030 align:middle line:90%
And that comes from the quality.

01:03:13.030 --> 01:03:14.648 align:middle line:90%
So there is a relative quality.

01:03:14.648 --> 01:03:16.190 align:middle line:84%
You have a reference
quality, and you

01:03:16.190 --> 01:03:17.450 align:middle line:90%
have a perceived quality.

01:03:17.450 --> 01:03:20.550 align:middle line:84%
So I assume reference quality is
for the competitive field you're

01:03:20.550 --> 01:03:21.570 align:middle line:90%
compared to.

01:03:21.570 --> 01:03:24.070 align:middle line:90%
AUDIENCE: You [INAUDIBLE].

01:03:24.070 --> 01:03:29.950 align:middle line:84%
I thought about it as, what
is the quality when experience

01:03:29.950 --> 01:03:31.490 align:middle line:90%
is at its reference level?

01:03:31.490 --> 01:03:33.910 align:middle line:84%
HAZHIR RAHMANDAD: So that's
very important difference.

01:03:33.910 --> 01:03:37.650 align:middle line:84%
So I don't want to interpret
it in a different way.

01:03:37.650 --> 01:03:38.430 align:middle line:90%
AUDIENCE: So I--

01:03:38.430 --> 01:03:39.550 align:middle line:84%
HAZHIR RAHMANDAD:
Because right now,

01:03:39.550 --> 01:03:41.290 align:middle line:84%
the decision that
is happening here--

01:03:41.290 --> 01:03:43.110 align:middle line:90%
fraction who become clients--

01:03:43.110 --> 01:03:45.530 align:middle line:84%
is determining, what fraction
go to the alternatives?

01:03:45.530 --> 01:03:47.630 align:middle line:84%
And what fractions
come to us, correct?

01:03:47.630 --> 01:03:48.230 align:middle line:90%
AUDIENCE: Yes.

01:03:48.230 --> 01:03:50.210 align:middle line:84%
HAZHIR RAHMANDAD: So if
that is the definition,

01:03:50.210 --> 01:03:55.640 align:middle line:84%
then this should be driven
by the relative quality of us

01:03:55.640 --> 01:03:57.400 align:middle line:90%
versus the alternative.

01:03:57.400 --> 01:04:01.800 align:middle line:84%
So if your reference
alternative is defined as them,

01:04:01.800 --> 01:04:02.880 align:middle line:90%
then it works.

01:04:02.880 --> 01:04:05.800 align:middle line:84%
If it is defined as r
maximum quality or something

01:04:05.800 --> 01:04:08.600 align:middle line:84%
along those lines,
you are double--

01:04:08.600 --> 01:04:11.660 align:middle line:84%
using the same variable
for two different reasons.

01:04:11.660 --> 01:04:15.440 align:middle line:84%
And that's going
to be problematic.

01:04:15.440 --> 01:04:18.040 align:middle line:84%
AUDIENCE: That makes
sense I didn't think that.

01:04:18.040 --> 01:04:19.560 align:middle line:90%
HAZHIR RAHMANDAD: Good.

01:04:19.560 --> 01:04:22.880 align:middle line:84%
Then with that in mind, we
have relative quality coming

01:04:22.880 --> 01:04:24.460 align:middle line:90%
from your perceived quality.

01:04:24.460 --> 01:04:29.360 align:middle line:84%
Your perceived quality has a
symmetry in its adjustment.

01:04:29.360 --> 01:04:31.200 align:middle line:90%
It comes from indicated quality.

01:04:31.200 --> 01:04:34.160 align:middle line:84%
That comes from your
relative experience.

01:04:34.160 --> 01:04:35.700 align:middle line:90%
And it has its own parameters.

01:04:35.700 --> 01:04:39.080 align:middle line:84%
So we have to see where
the relative experience is

01:04:39.080 --> 01:04:41.560 align:middle line:90%
generated.

01:04:41.560 --> 01:04:46.040 align:middle line:84%
And this recognition,
it was driving what--

01:04:46.040 --> 01:04:49.660 align:middle line:84%
AUDIENCE: So the recognition is
driving the allocation from--

01:04:49.660 --> 01:04:54.140 align:middle line:84%
I thought about it as driving
the fraction you choose.

01:04:54.140 --> 01:04:57.760 align:middle line:90%


01:04:57.760 --> 01:04:59.460 align:middle line:84%
Oh, that's the awareness
of penetration.

01:04:59.460 --> 01:05:00.240 align:middle line:90%
I'm sorry.

01:05:00.240 --> 01:05:05.538 align:middle line:84%
So the recognition, if you
look at becoming aware--

01:05:05.538 --> 01:05:06.580 align:middle line:90%
HAZHIR RAHMANDAD: Oh, OK.

01:05:06.580 --> 01:05:09.280 align:middle line:84%
It is coming partly
from your recognition

01:05:09.280 --> 01:05:10.960 align:middle line:90%
versus the other's recognition.

01:05:10.960 --> 01:05:12.400 align:middle line:90%
AUDIENCE: So it takes longer.

01:05:12.400 --> 01:05:14.500 align:middle line:84%
HAZHIR RAHMANDAD: But
let's see, what does this--

01:05:14.500 --> 01:05:17.760 align:middle line:84%
AUDIENCE: It's just a fraction,
so what share of recognition

01:05:17.760 --> 01:05:20.637 align:middle line:84%
belongs to our field
versus the other field?

01:05:20.637 --> 01:05:21.720 align:middle line:90%
HAZHIR RAHMANDAD: Oh, yes.

01:05:21.720 --> 01:05:27.400 align:middle line:84%
That is now a weird
formulation here.

01:05:27.400 --> 01:05:33.400 align:middle line:84%
So if we have a lot of
recognition for the other field,

01:05:33.400 --> 01:05:39.880 align:middle line:84%
this formulation shots
off becoming aware.

01:05:39.880 --> 01:05:43.480 align:middle line:84%
And when it shots
off becoming aware,

01:05:43.480 --> 01:05:50.370 align:middle line:84%
no field, neither ours nor
theirs, will get any solutions,

01:05:50.370 --> 01:05:52.330 align:middle line:90%
will get any customers.

01:05:52.330 --> 01:05:53.825 align:middle line:90%
So that just doesn't make sense.

01:05:53.825 --> 01:05:54.450 align:middle line:90%
AUDIENCE: Yeah.

01:05:54.450 --> 01:06:01.110 align:middle line:90%


01:06:01.110 --> 01:06:03.550 align:middle line:84%
HAZHIR RAHMANDAD:
Then we have projects.

01:06:03.550 --> 01:06:07.450 align:middle line:90%


01:06:07.450 --> 01:06:09.590 align:middle line:90%
Sorry, we were up here.

01:06:09.590 --> 01:06:12.050 align:middle line:84%
So perceived quality is
coming from indicated quality,

01:06:12.050 --> 01:06:13.370 align:middle line:90%
from relative experience.

01:06:13.370 --> 01:06:15.650 align:middle line:84%
Relative experience is
coming from total experience

01:06:15.650 --> 01:06:17.250 align:middle line:90%
versus reference experience.

01:06:17.250 --> 01:06:21.350 align:middle line:84%
Reference experience
is just a fixed number.

01:06:21.350 --> 01:06:23.950 align:middle line:84%
That's kind of a little
bit of a red flag for me,

01:06:23.950 --> 01:06:26.790 align:middle line:84%
but we should come back to
it and see if it makes sense.

01:06:26.790 --> 01:06:28.830 align:middle line:84%
So let's see, what
is total experience?

01:06:28.830 --> 01:06:36.090 align:middle line:84%
So total experience is
the stock of experience

01:06:36.090 --> 01:06:39.870 align:middle line:84%
that is a core flow for
the experienced employees.

01:06:39.870 --> 01:06:40.468 align:middle line:90%
AUDIENCE: Yep.

01:06:40.468 --> 01:06:42.510 align:middle line:84%
HAZHIR RAHMANDAD: So that
is stock of experience.

01:06:42.510 --> 01:06:44.810 align:middle line:84%
So here, OK, let's actually
look at this formulation

01:06:44.810 --> 01:06:45.830 align:middle line:90%
more closely.

01:06:45.830 --> 01:06:48.775 align:middle line:90%
So we have rookies join.

01:06:48.775 --> 01:06:50.400 align:middle line:84%
There is a time to
join, time to leave.

01:06:50.400 --> 01:06:51.780 align:middle line:90%
There is an indicated rookie.

01:06:51.780 --> 01:07:01.500 align:middle line:84%
Indicated rookie comes from
feasible annual rookie per--

01:07:01.500 --> 01:07:05.300 align:middle line:90%
annual projects per rookie.

01:07:05.300 --> 01:07:13.380 align:middle line:84%
That comes from rookie
productivity, work hours.

01:07:13.380 --> 01:07:21.260 align:middle line:84%
This is kind of calculating how
many rookies-- how many projects

01:07:21.260 --> 01:07:24.500 align:middle line:90%
each rookie can serve per year.

01:07:24.500 --> 01:07:27.380 align:middle line:84%
And you look at the gap
between the service capacity

01:07:27.380 --> 01:07:34.220 align:middle line:84%
from expert capacity and rookie
capacity versus the demand

01:07:34.220 --> 01:07:36.620 align:middle line:90%
for desired fulfillment rate.

01:07:36.620 --> 01:07:38.000 align:middle line:90%
So that does make sense.

01:07:38.000 --> 01:07:39.720 align:middle line:84%
So you have just
current projects,

01:07:39.720 --> 01:07:41.180 align:middle line:90%
desired fulfillment time.

01:07:41.180 --> 01:07:44.470 align:middle line:84%
That gives you a service
gap, comparing these.

01:07:44.470 --> 01:07:46.830 align:middle line:84%
AUDIENCE: And you can
only bring in rookies.

01:07:46.830 --> 01:07:49.990 align:middle line:84%
HAZHIR RAHMANDAD: So when
that gap is positive,

01:07:49.990 --> 01:07:56.290 align:middle line:84%
you get an indicated
rookie that is positive.

01:07:56.290 --> 01:07:59.390 align:middle line:84%
If it is negative, you
get a negative rookie.

01:07:59.390 --> 01:08:04.510 align:middle line:84%
Although, you have blocked
it from being negative.

01:08:04.510 --> 01:08:09.650 align:middle line:84%
So, therefore, indicated
rookie cannot become negative.

01:08:09.650 --> 01:08:10.630 align:middle line:90%
AUDIENCE: That's true.

01:08:10.630 --> 01:08:11.850 align:middle line:90%
HAZHIR RAHMANDAD: But it could.

01:08:11.850 --> 01:08:12.510 align:middle line:90%
AUDIENCE: Yeah, no.

01:08:12.510 --> 01:08:13.830 align:middle line:84%
HAZHIR RAHMANDAD:
Maybe even it should.

01:08:13.830 --> 01:08:14.510 align:middle line:90%
AUDIENCE: Yeah.

01:08:14.510 --> 01:08:16.552 align:middle line:84%
HAZHIR RAHMANDAD: Because
you are using this flow

01:08:16.552 --> 01:08:19.470 align:middle line:84%
as a two-way channel,
you don't want

01:08:19.470 --> 01:08:23.189 align:middle line:84%
to remove the signal that, ah,
there is not really much work

01:08:23.189 --> 01:08:24.770 align:middle line:90%
to be done in this field.

01:08:24.770 --> 01:08:29.630 align:middle line:84%
And based on that, there is
not much of a service gap

01:08:29.630 --> 01:08:30.609 align:middle line:90%
to think about.

01:08:30.609 --> 01:08:36.270 align:middle line:84%
Now, service gap
here is accounting

01:08:36.270 --> 01:08:42.439 align:middle line:84%
for how much total
capacity for service

01:08:42.439 --> 01:08:46.880 align:middle line:84%
we have versus how much
total demand we have.

01:08:46.880 --> 01:08:48.500 align:middle line:90%
And that creates--

01:08:48.500 --> 01:08:53.600 align:middle line:90%


01:08:53.600 --> 01:08:57.479 align:middle line:84%
So that shouldn't be creating
your indicated rookie.

01:08:57.479 --> 01:09:05.000 align:middle line:84%
That what it should be creating
is the indicated extra rookies

01:09:05.000 --> 01:09:07.545 align:middle line:84%
you want to have or,
yeah, extra rookies.

01:09:07.545 --> 01:09:08.920 align:middle line:84%
AUDIENCE: Very
incremental, yeah.

01:09:08.920 --> 01:09:10.760 align:middle line:84%
HAZHIR RAHMANDAD: That
is, this should not

01:09:10.760 --> 01:09:14.140 align:middle line:84%
be compared with rookie
employees down here.

01:09:14.140 --> 01:09:15.473 align:middle line:90%
Ooh, my God.

01:09:15.473 --> 01:09:16.640 align:middle line:90%
AUDIENCE: It's not that bad.

01:09:16.640 --> 01:09:18.640 align:middle line:84%
HAZHIR RAHMANDAD:
Indicated rookies

01:09:18.640 --> 01:09:21.040 align:middle line:84%
are bigger than
rookie employees.

01:09:21.040 --> 01:09:23.740 align:middle line:84%
Then it is indicated rookies
minus rookie employees.

01:09:23.740 --> 01:09:25.537 align:middle line:84%
So this is just
the time constant.

01:09:25.537 --> 01:09:28.120 align:middle line:84%
You could use the if-then-else
in the denominator for the time

01:09:28.120 --> 01:09:31.520 align:middle line:90%
constant you use.

01:09:31.520 --> 01:09:35.319 align:middle line:84%
But you have assimilation
time, so I'm not sure.

01:09:35.319 --> 01:09:39.200 align:middle line:84%
But for now, either way, you
are comparing indicated rookies

01:09:39.200 --> 01:09:40.439 align:middle line:90%
with rookie employees.

01:09:40.439 --> 01:09:41.370 align:middle line:90%
AUDIENCE: Yeah.

01:09:41.370 --> 01:09:44.550 align:middle line:84%
HAZHIR RAHMANDAD: So if my
indicated rookie was a hundred,

01:09:44.550 --> 01:09:45.770 align:middle line:90%
what does it mean?

01:09:45.770 --> 01:09:52.229 align:middle line:84%
It means I'm a hundred rookies
short of the existing demand.

01:09:52.229 --> 01:09:54.890 align:middle line:84%
So I needed to have a
hundred rookie more compared

01:09:54.890 --> 01:09:57.865 align:middle line:84%
to what I currently have to
be able to serve the demand.

01:09:57.865 --> 01:09:58.490 align:middle line:90%
AUDIENCE: Yeah.

01:09:58.490 --> 01:10:00.170 align:middle line:84%
HAZHIR RAHMANDAD: The way
you are doing it here,

01:10:00.170 --> 01:10:02.070 align:middle line:84%
you're taking all of
the existing rookies--

01:10:02.070 --> 01:10:04.050 align:middle line:84%
you may have a
thousand rookies--

01:10:04.050 --> 01:10:06.030 align:middle line:84%
and you're indicated
as a hundred.

01:10:06.030 --> 01:10:07.830 align:middle line:90%
So this gives you minus 900.

01:10:07.830 --> 01:10:10.610 align:middle line:84%
So it says, let me
fire these rookies

01:10:10.610 --> 01:10:13.182 align:middle line:84%
that I have because I
just need a hundred.

01:10:13.182 --> 01:10:14.390 align:middle line:90%
No, you don't need a hundred.

01:10:14.390 --> 01:10:16.267 align:middle line:90%
You need a thousand and 100.

01:10:16.267 --> 01:10:17.350 align:middle line:90%
So that's what I'm saying.

01:10:17.350 --> 01:10:22.850 align:middle line:84%
It is kind of a first order
problem that is missing here.

01:10:22.850 --> 01:10:28.710 align:middle line:90%
So rookies are now adopt, join.

01:10:28.710 --> 01:10:30.630 align:middle line:84%
They assimilate with
an assimilation time.

01:10:30.630 --> 01:10:32.790 align:middle line:84%
So this is the
simplest formulation.

01:10:32.790 --> 01:10:35.070 align:middle line:84%
It doesn't care whether
they are working or not,

01:10:35.070 --> 01:10:39.420 align:middle line:84%
doesn't care whether there are
experts to help them or not.

01:10:39.420 --> 01:10:41.300 align:middle line:84%
And then they
become experienced.

01:10:41.300 --> 01:10:45.620 align:middle line:84%
The experienced folks would
leave with a time constant

01:10:45.620 --> 01:10:47.620 align:middle line:90%
as well, just as--

01:10:47.620 --> 01:10:51.300 align:middle line:84%
well, rookies would not
leave unless they are

01:10:51.300 --> 01:10:53.720 align:middle line:90%
removed because of this gap.

01:10:53.720 --> 01:10:56.060 align:middle line:84%
And if the gap was
correctly formulated

01:10:56.060 --> 01:10:59.160 align:middle line:84%
and could go negative,
then it could work fine.

01:10:59.160 --> 01:11:02.880 align:middle line:84%
Right now, it is not really
doing what you want it to do.

01:11:02.880 --> 01:11:05.860 align:middle line:90%


01:11:05.860 --> 01:11:08.380 align:middle line:84%
It doesn't get feedback
right now from availability

01:11:08.380 --> 01:11:09.800 align:middle line:90%
of projects and so on.

01:11:09.800 --> 01:11:11.860 align:middle line:84%
So that's something
to keep in mind.

01:11:11.860 --> 01:11:14.380 align:middle line:84%
Then we have this
co-flow of experience.

01:11:14.380 --> 01:11:20.500 align:middle line:84%
So as you assimilate, you
add more experience with--

01:11:20.500 --> 01:11:23.560 align:middle line:84%
AUDIENCE: That this
was kind of ad hoc,

01:11:23.560 --> 01:11:27.460 align:middle line:84%
but the thought was, if
there isn't a project or work

01:11:27.460 --> 01:11:32.300 align:middle line:84%
availability, the quality-- the
amount of experience accrued

01:11:32.300 --> 01:11:33.760 align:middle line:90%
goes down.

01:11:33.760 --> 01:11:37.020 align:middle line:84%
HAZHIR RAHMANDAD: So this
is actually important.

01:11:37.020 --> 01:11:38.820 align:middle line:84%
You are doing two
different things

01:11:38.820 --> 01:11:41.877 align:middle line:84%
inside this flow, experience
accrual from assimilation.

01:11:41.877 --> 01:11:42.460 align:middle line:90%
AUDIENCE: Yes.

01:11:42.460 --> 01:11:45.960 align:middle line:84%
HAZHIR RAHMANDAD: One is you
just get new people assimilated.

01:11:45.960 --> 01:11:46.860 align:middle line:90%
They come in.

01:11:46.860 --> 01:11:49.700 align:middle line:84%
Each person who comes has
some level of experience.

01:11:49.700 --> 01:11:51.780 align:middle line:84%
As a rookie that
has just become--

01:11:51.780 --> 01:11:54.700 align:middle line:84%
gets the level of
experience, that is usually

01:11:54.700 --> 01:11:57.300 align:middle line:90%
kind of a fixed number.

01:11:57.300 --> 01:11:59.900 align:middle line:84%
AUDIENCE: I think it is working
out to be a fixed number here.

01:11:59.900 --> 01:12:01.900 align:middle line:84%
HAZHIR RAHMANDAD: Then I
don't need four or five

01:12:01.900 --> 01:12:04.060 align:middle line:90%
different things going into it.

01:12:04.060 --> 01:12:06.260 align:middle line:84%
And it's probably
not a fixed number

01:12:06.260 --> 01:12:08.382 align:middle line:90%
because you have utilization.

01:12:08.382 --> 01:12:09.840 align:middle line:84%
AUDIENCE: Without
that utilization,

01:12:09.840 --> 01:12:12.340 align:middle line:90%
it's because I'm multiplying--

01:12:12.340 --> 01:12:14.800 align:middle line:84%
HAZHIR RAHMANDAD: But you
also have assimilation time.

01:12:14.800 --> 01:12:16.020 align:middle line:84%
AUDIENCE: Minus the
rate, so it could--

01:12:16.020 --> 01:12:17.603 align:middle line:84%
HAZHIR RAHMANDAD:
So, conceptually, it

01:12:17.603 --> 01:12:20.340 align:middle line:84%
is assimilation rate
multiplied by experience

01:12:20.340 --> 01:12:22.200 align:middle line:90%
per assimilating rookie.

01:12:22.200 --> 01:12:22.820 align:middle line:90%
AUDIENCE: Yes.

01:12:22.820 --> 01:12:24.403 align:middle line:84%
HAZHIR RAHMANDAD:
Something like that.

01:12:24.403 --> 01:12:25.300 align:middle line:90%
That's fine.

01:12:25.300 --> 01:12:27.020 align:middle line:90%
You get that.

01:12:27.020 --> 01:12:30.720 align:middle line:84%
Now, maybe you're
calculating it this way.

01:12:30.720 --> 01:12:33.420 align:middle line:84%
So you're saying, rookie
effective work hours

01:12:33.420 --> 01:12:37.550 align:middle line:84%
per unit of time multiplied
by assimilation time

01:12:37.550 --> 01:12:40.807 align:middle line:84%
is the total hours of experience
that rookies come with it.

01:12:40.807 --> 01:12:41.890 align:middle line:90%
So, as such, that is fine.

01:12:41.890 --> 01:12:44.710 align:middle line:84%
Only, you don't need
the utilization.

01:12:44.710 --> 01:12:47.790 align:middle line:84%
Then once they go
in, you are saying,

01:12:47.790 --> 01:12:52.590 align:middle line:84%
if they are being utilized,
they gain more experience.

01:12:52.590 --> 01:12:54.290 align:middle line:84%
And if they are
not being utilized,

01:12:54.290 --> 01:12:55.650 align:middle line:90%
they don't gain more experience.

01:12:55.650 --> 01:12:58.310 align:middle line:84%
Maybe that is what
you had in mind.

01:12:58.310 --> 01:13:02.010 align:middle line:90%
And that is a separate inflow.

01:13:02.010 --> 01:13:04.530 align:middle line:84%
It is about inflow of
people who are experienced,

01:13:04.530 --> 01:13:10.350 align:middle line:84%
inflow of experience from just
working, which you are capturing

01:13:10.350 --> 01:13:12.910 align:middle line:84%
here from experience of working
because experienced employees

01:13:12.910 --> 01:13:17.310 align:middle line:84%
multiplied by effective work
hours multiplied by utilization.

01:13:17.310 --> 01:13:18.430 align:middle line:90%
That's good.

01:13:18.430 --> 01:13:19.490 align:middle line:90%
You already have that.

01:13:19.490 --> 01:13:23.830 align:middle line:84%
You don't need the utilization
again in this beginning flow.

01:13:23.830 --> 01:13:26.170 align:middle line:84%
And then you have experience
loss, which is a standard.

01:13:26.170 --> 01:13:28.430 align:middle line:90%
So that's good.

01:13:28.430 --> 01:13:32.160 align:middle line:84%
So this total experience
is what we had up here.

01:13:32.160 --> 01:13:33.660 align:middle line:84%
AUDIENCE: Yeah,
that drives quality.

01:13:33.660 --> 01:13:34.577 align:middle line:90%
HAZHIR RAHMANDAD: Yes.

01:13:34.577 --> 01:13:37.880 align:middle line:84%
Now, that total experience
is being compared

01:13:37.880 --> 01:13:41.880 align:middle line:90%
to this ad hoc reference thing.

01:13:41.880 --> 01:13:45.535 align:middle line:84%
You just got from there
some number and put it here.

01:13:45.535 --> 01:13:46.160 align:middle line:90%
AUDIENCE: Yeah.

01:13:46.160 --> 01:13:47.493 align:middle line:90%
HAZHIR RAHMANDAD: Don't do that.

01:13:47.493 --> 01:13:48.580 align:middle line:90%
It's not going to work.

01:13:48.580 --> 01:13:51.020 align:middle line:90%
It will create headache for you.

01:13:51.020 --> 01:13:53.600 align:middle line:84%
It might be orders
of magnitude off.

01:13:53.600 --> 01:13:58.040 align:middle line:84%
It needs to be anchored
to something about, what

01:13:58.040 --> 01:14:04.940 align:middle line:84%
is the experience if
everybody, for example,

01:14:04.940 --> 01:14:08.080 align:middle line:84%
was a rookie or
something, that--

01:14:08.080 --> 01:14:12.120 align:middle line:84%
AUDIENCE: I think a lot of
what I'm realizing is because I

01:14:12.120 --> 01:14:12.760 align:middle line:90%
hadn't--

01:14:12.760 --> 01:14:19.000 align:middle line:84%
I didn't have a clear story on
the demand side about separating

01:14:19.000 --> 01:14:23.400 align:middle line:84%
the demand and what the
downstream implications of that

01:14:23.400 --> 01:14:25.620 align:middle line:90%
were, it all got very muddled.

01:14:25.620 --> 01:14:27.920 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, so I think

01:14:27.920 --> 01:14:30.100 align:middle line:90%
we covered key issues here.

01:14:30.100 --> 01:14:32.790 align:middle line:84%
We could go into a
couple more formulations,

01:14:32.790 --> 01:14:34.630 align:middle line:84%
but I'm interested to
see one more model.

01:14:34.630 --> 01:14:38.230 align:middle line:90%
So let's look at another model.

01:14:38.230 --> 01:14:43.850 align:middle line:84%
Anybody wants to volunteer
their model for next round?

01:14:43.850 --> 01:14:44.770 align:middle line:90%
AUDIENCE: [INAUDIBLE]

01:14:44.770 --> 01:14:46.670 align:middle line:84%
HAZHIR RAHMANDAD: Jake
is shaking his head.

01:14:46.670 --> 01:14:48.038 align:middle line:90%
[LAUGHS]

01:14:48.038 --> 01:14:49.340 align:middle line:90%
AUDIENCE: [INAUDIBLE]

01:14:49.340 --> 01:14:50.930 align:middle line:90%
HAZHIR RAHMANDAD: Alban.

01:14:50.930 --> 01:14:54.570 align:middle line:90%
Let's go to Alban's model.

01:14:54.570 --> 01:15:01.890 align:middle line:84%
So let's look at the not
awarded potential clients.

01:15:01.890 --> 01:15:08.570 align:middle line:84%
They become awarded potential--
aware, sorry, not award.

01:15:08.570 --> 01:15:09.690 align:middle line:90%
Aware.

01:15:09.690 --> 01:15:12.150 align:middle line:84%
Awared, awared
awared is the word.

01:15:12.150 --> 01:15:14.530 align:middle line:90%
It's OK.

01:15:14.530 --> 01:15:20.730 align:middle line:84%
And then they can become
active clients or not.

01:15:20.730 --> 01:15:24.170 align:middle line:84%
And you have a total aware
population versus indicated

01:15:24.170 --> 01:15:25.550 align:middle line:90%
total aware population.

01:15:25.550 --> 01:15:30.540 align:middle line:84%
So this is potentially
a two-way flow.

01:15:30.540 --> 01:15:33.140 align:middle line:84%
If they indicated it's
below, an indicated fraction

01:15:33.140 --> 01:15:36.460 align:middle line:84%
of population that is aware
comes from the completed

01:15:36.460 --> 01:15:39.960 align:middle line:90%
projects and their effects.

01:15:39.960 --> 01:15:41.900 align:middle line:84%
So if you have a lot
of completed projects,

01:15:41.900 --> 01:15:44.480 align:middle line:90%
that increases this effect.

01:15:44.480 --> 01:15:45.920 align:middle line:90%
So that increases the fraction.

01:15:45.920 --> 01:15:50.360 align:middle line:84%
So big picture, you make
more of artifacts projects,

01:15:50.360 --> 01:15:52.540 align:middle line:84%
you increase the
fraction of population

01:15:52.540 --> 01:15:56.360 align:middle line:84%
that may be aware of this
methodology, this tool.

01:15:56.360 --> 01:15:58.780 align:middle line:84%
And, therefore, that
increases the population

01:15:58.780 --> 01:15:59.900 align:middle line:90%
that becomes aware.

01:15:59.900 --> 01:16:02.460 align:middle line:84%
Now, that's all
good with the caveat

01:16:02.460 --> 01:16:03.880 align:middle line:90%
that people forget about things.

01:16:03.880 --> 01:16:04.960 align:middle line:90%
New generations come.

01:16:04.960 --> 01:16:07.960 align:middle line:84%
So I would have an outflow
from these completed projects.

01:16:07.960 --> 01:16:10.740 align:middle line:84%
This is remembered
completed projects and that.

01:16:10.740 --> 01:16:12.660 align:middle line:90%
Hassan?

01:16:12.660 --> 01:16:15.940 align:middle line:84%
AUDIENCE: In that chain, I had
something similar to that chain

01:16:15.940 --> 01:16:16.820 align:middle line:90%
up there.

01:16:16.820 --> 01:16:20.300 align:middle line:84%
If the indicated total
aware population goes down,

01:16:20.300 --> 01:16:22.860 align:middle line:84%
and we have a lot
of active products,

01:16:22.860 --> 01:16:24.820 align:middle line:84%
can't this stock in the
middle get negative?

01:16:24.820 --> 01:16:25.800 align:middle line:90%
And I have trouble--

01:16:25.800 --> 01:16:27.217 align:middle line:84%
HAZHIR RAHMANDAD:
Very good point.

01:16:27.217 --> 01:16:28.410 align:middle line:90%
So that's absolutely right.

01:16:28.410 --> 01:16:30.190 align:middle line:84%
And that is why
you actually need

01:16:30.190 --> 01:16:32.910 align:middle line:84%
another layer of
protection, which

01:16:32.910 --> 01:16:39.150 align:middle line:84%
is a flow from aware
population, potential clients,

01:16:39.150 --> 01:16:41.550 align:middle line:90%
back to becoming aware.

01:16:41.550 --> 01:16:45.270 align:middle line:84%
And this part is fine
because this is already

01:16:45.270 --> 01:16:46.910 align:middle line:90%
kind of the maximum.

01:16:46.910 --> 01:16:52.110 align:middle line:84%
So that the outflow moving
backwards cannot exceed aware

01:16:52.110 --> 01:16:55.950 align:middle line:84%
potential population divided by
this awareness time constant.

01:16:55.950 --> 01:17:02.370 align:middle line:84%
So that should set a maximum,
minimum rate for backflow.

01:17:02.370 --> 01:17:05.110 align:middle line:84%
AUDIENCE: Does that make sense,
that it's like a sharp corner?

01:17:05.110 --> 01:17:09.030 align:middle line:84%
HAZHIR RAHMANDAD: It is OK as
a first order approximation.

01:17:09.030 --> 01:17:09.930 align:middle line:90%
You're right.

01:17:09.930 --> 01:17:13.250 align:middle line:84%
It would create a sharp
corner, but it is not too bad.

01:17:13.250 --> 01:17:16.550 align:middle line:84%
So this is actually-- in the
assignment 4 of the basic SD

01:17:16.550 --> 01:17:18.050 align:middle line:90%
class, we have this same issue.

01:17:18.050 --> 01:17:22.350 align:middle line:90%
And we add that formulation.

01:17:22.350 --> 01:17:23.480 align:middle line:90%
But that was a good catch.

01:17:23.480 --> 01:17:24.230 align:middle line:90%
That is important.

01:17:24.230 --> 01:17:25.790 align:middle line:90%
AUDIENCE: Oh, I had the same.

01:17:25.790 --> 01:17:28.670 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
so now, total aware

01:17:28.670 --> 01:17:30.090 align:middle line:90%
is pretty clear what it is.

01:17:30.090 --> 01:17:33.490 align:middle line:84%
Now, people become
aware after some time.

01:17:33.490 --> 01:17:36.670 align:middle line:90%


01:17:36.670 --> 01:17:41.150 align:middle line:84%
So now we have another
question, whether these people

01:17:41.150 --> 01:17:43.190 align:middle line:90%
become active clients.

01:17:43.190 --> 01:17:45.450 align:middle line:84%
They are using the-- and
these are in clients.

01:17:45.450 --> 01:17:47.170 align:middle line:90%
So this is in clients.

01:17:47.170 --> 01:17:49.050 align:middle line:84%
And then clients
can have projects.

01:17:49.050 --> 01:17:50.570 align:middle line:90%
So this is demand per client.

01:17:50.570 --> 01:17:53.290 align:middle line:84%
So conceptualization is a
little bit different here.

01:17:53.290 --> 01:17:55.730 align:middle line:90%
So these are longer term people.

01:17:55.730 --> 01:17:58.290 align:middle line:84%
These are people who are
proponents of the field.

01:17:58.290 --> 01:18:00.510 align:middle line:84%
They are using it
with some rate,

01:18:00.510 --> 01:18:04.350 align:middle line:84%
that service demand per client
is the rate by which they

01:18:04.350 --> 01:18:06.170 align:middle line:90%
are generating service.

01:18:06.170 --> 01:18:08.290 align:middle line:90%
And I kind of like this.

01:18:08.290 --> 01:18:12.630 align:middle line:84%
It's kind of, in some
ways, more useful way

01:18:12.630 --> 01:18:17.050 align:middle line:84%
of breaking down people because
it is not the same as projects.

01:18:17.050 --> 01:18:20.310 align:middle line:84%
There is more inertia in
people and their mentality

01:18:20.310 --> 01:18:21.170 align:middle line:90%
than in projects.

01:18:21.170 --> 01:18:26.400 align:middle line:84%
Projects are activating
and going away.

01:18:26.400 --> 01:18:28.600 align:middle line:84%
Then we have the
quality reputation

01:18:28.600 --> 01:18:33.400 align:middle line:84%
that impacts whether
these people who are aware

01:18:33.400 --> 01:18:36.440 align:middle line:90%
are willing to use it or not.

01:18:36.440 --> 01:18:40.960 align:middle line:84%
So that indication comes from
the total aware population

01:18:40.960 --> 01:18:42.440 align:middle line:90%
and quality reputation.

01:18:42.440 --> 01:18:47.240 align:middle line:84%
And quality reputation,
based on this formulation,

01:18:47.240 --> 01:18:51.360 align:middle line:84%
should be designed so that
a quality reputation of 1

01:18:51.360 --> 01:18:55.640 align:middle line:84%
basically means every aware
population, every aware person,

01:18:55.640 --> 01:18:59.080 align:middle line:90%
wants to be an active client.

01:18:59.080 --> 01:19:01.440 align:middle line:90%
And a quality reputation of 1--

01:19:01.440 --> 01:19:03.860 align:middle line:90%
0 means none of them want to be.

01:19:03.860 --> 01:19:06.640 align:middle line:84%
So that's kind of just to
have the meaning of quality

01:19:06.640 --> 01:19:09.000 align:middle line:90%
to be matched here.

01:19:09.000 --> 01:19:12.840 align:middle line:84%
The formulation here is just
similar to the other one,

01:19:12.840 --> 01:19:17.120 align:middle line:84%
indicated minus active
divided by time constant.

01:19:17.120 --> 01:19:25.230 align:middle line:84%
If indicated is zero, active
is a number that is larger.

01:19:25.230 --> 01:19:27.970 align:middle line:84%
It becomes a one-way
flow the other way.

01:19:27.970 --> 01:19:29.070 align:middle line:90%
This is robust.

01:19:29.070 --> 01:19:31.750 align:middle line:84%
This wouldn't have a
problem that we talked.

01:19:31.750 --> 01:19:32.590 align:middle line:90%
So that's good.

01:19:32.590 --> 01:19:35.290 align:middle line:90%


01:19:35.290 --> 01:19:38.330 align:middle line:84%
Yeah, now, we have
the demand coming

01:19:38.330 --> 01:19:40.110 align:middle line:90%
from these active clients.

01:19:40.110 --> 01:19:42.690 align:middle line:90%
They initiate projects.

01:19:42.690 --> 01:19:45.450 align:middle line:90%
These projects take some time.

01:19:45.450 --> 01:19:46.950 align:middle line:84%
So there is a
potential completion.

01:19:46.950 --> 01:19:50.130 align:middle line:84%
There is a max completion,
very standard formulation.

01:19:50.130 --> 01:19:53.890 align:middle line:84%
That potential completion
comes from expert

01:19:53.890 --> 01:19:57.770 align:middle line:84%
versus novel completion rate
that come together to create

01:19:57.770 --> 01:19:59.470 align:middle line:90%
a total completion rate.

01:19:59.470 --> 01:20:03.490 align:middle line:84%
The expert completion rate is
coming from the productivity.

01:20:03.490 --> 01:20:08.150 align:middle line:84%
Then you have feedback,
effect of schedule pressure,

01:20:08.150 --> 01:20:11.490 align:middle line:84%
et cetera, on the
right-hand side.

01:20:11.490 --> 01:20:12.070 align:middle line:90%
It's OK.

01:20:12.070 --> 01:20:14.910 align:middle line:84%
It might be an
overkill to have that.

01:20:14.910 --> 01:20:18.290 align:middle line:84%
I'm OK with not even having
that, so to have, basically,

01:20:18.290 --> 01:20:19.480 align:middle line:90%
a fixed productivity.

01:20:19.480 --> 01:20:21.640 align:middle line:84%
But there's nothing
wrong with it.

01:20:21.640 --> 01:20:24.180 align:middle line:84%
It's nice to have
something extra here.

01:20:24.180 --> 01:20:26.520 align:middle line:84%
Similarly, you have
it for novices.

01:20:26.520 --> 01:20:29.180 align:middle line:84%
They have a fractional
productivity that

01:20:29.180 --> 01:20:32.540 align:middle line:90%
gives their total productivity.

01:20:32.540 --> 01:20:42.380 align:middle line:84%
And then, again, some feedback
from schedule pressure.

01:20:42.380 --> 01:20:49.620 align:middle line:84%
Now, you have two
desired completion rates

01:20:49.620 --> 01:20:52.000 align:middle line:90%
for novice versus experts.

01:20:52.000 --> 01:20:57.100 align:middle line:84%
So you are creating these more
complex schedule pressures.

01:20:57.100 --> 01:21:01.420 align:middle line:84%
AUDIENCE: So the
assumption is that we first

01:21:01.420 --> 01:21:06.300 align:middle line:90%
allocate tasks to the expert?

01:21:06.300 --> 01:21:08.620 align:middle line:84%
And then they can
adjust their work hours,

01:21:08.620 --> 01:21:10.320 align:middle line:90%
but to the max extent.

01:21:10.320 --> 01:21:14.438 align:middle line:84%
And then whatever is that, you
have to push novice to do more.

01:21:14.438 --> 01:21:15.480 align:middle line:90%
HAZHIR RAHMANDAD: Got it.

01:21:15.480 --> 01:21:17.510 align:middle line:90%
Got it.

01:21:17.510 --> 01:21:18.290 align:middle line:90%
That's good.

01:21:18.290 --> 01:21:18.990 align:middle line:90%
That's fine.

01:21:18.990 --> 01:21:22.590 align:middle line:84%
I think that's
actually a cleaner

01:21:22.590 --> 01:21:30.190 align:middle line:84%
formulation than assuming
kind of equal allocation.

01:21:30.190 --> 01:21:32.910 align:middle line:84%
I might have opted
for something that

01:21:32.910 --> 01:21:35.850 align:middle line:84%
allows us to move
between the two extremes,

01:21:35.850 --> 01:21:38.510 align:middle line:84%
so that a better
matching algorithm allows

01:21:38.510 --> 01:21:43.470 align:middle line:90%
you to do one versus the other.

01:21:43.470 --> 01:21:49.030 align:middle line:84%
But this is a good starting
point and the formulation

01:21:49.030 --> 01:21:50.690 align:middle line:90%
we haven't captured before.

01:21:50.690 --> 01:21:54.630 align:middle line:84%
So, basically, active projects
create a desired completion rate

01:21:54.630 --> 01:21:57.730 align:middle line:84%
that, minus what the
experts are completing,

01:21:57.730 --> 01:21:59.550 align:middle line:84%
gives the desired
completion rate for N.

01:21:59.550 --> 01:22:04.270 align:middle line:84%
And E completion rate
is coming from here.

01:22:04.270 --> 01:22:06.950 align:middle line:90%
E completion rate, yes.

01:22:06.950 --> 01:22:10.230 align:middle line:84%
All of that makes
a lot of sense.

01:22:10.230 --> 01:22:12.590 align:middle line:84%
Let's look at the
learning rates now.

01:22:12.590 --> 01:22:19.720 align:middle line:84%
So there is joining of novices,
average monthly new joiners

01:22:19.720 --> 01:22:22.940 align:middle line:84%
of the field, and effective
demand on joining.

01:22:22.940 --> 01:22:28.400 align:middle line:90%


01:22:28.400 --> 01:22:31.620 align:middle line:84%
Yeah, so this is basically
setting a maximum.

01:22:31.620 --> 01:22:33.880 align:middle line:90%
Is it average or maximum?

01:22:33.880 --> 01:22:34.680 align:middle line:90%
AUDIENCE: Average.

01:22:34.680 --> 01:22:36.055 align:middle line:84%
HAZHIR RAHMANDAD:
So this effect,

01:22:36.055 --> 01:22:38.340 align:middle line:90%
can you go above 1 and below 1?

01:22:38.340 --> 01:22:42.280 align:middle line:90%


01:22:42.280 --> 01:22:42.840 align:middle line:90%
We'll see.

01:22:42.840 --> 01:22:47.240 align:middle line:84%
Relative demand is coming
from perceived demand.

01:22:47.240 --> 01:22:50.040 align:middle line:90%
That's fine.

01:22:50.040 --> 01:22:56.480 align:middle line:84%
And then average demand
of alternative fields, so

01:22:56.480 --> 01:22:57.220 align:middle line:90%
what's that?

01:22:57.220 --> 01:23:02.520 align:middle line:90%


01:23:02.520 --> 01:23:07.200 align:middle line:84%
It's kind of comparing this
field to some other alternative

01:23:07.200 --> 01:23:10.180 align:middle line:90%
field to give a relative demand.

01:23:10.180 --> 01:23:13.520 align:middle line:90%


01:23:13.520 --> 01:23:16.440 align:middle line:84%
So this part, I'm
not quite following

01:23:16.440 --> 01:23:18.180 align:middle line:84%
why you are
formulating this way.

01:23:18.180 --> 01:23:20.120 align:middle line:84%
Can you tell a little
bit more, Alban?

01:23:20.120 --> 01:23:23.880 align:middle line:84%
AUDIENCE: Yeah, so I'm thinking
people deciding to join a few

01:23:23.880 --> 01:23:27.360 align:middle line:90%
are being fulfilled.

01:23:27.360 --> 01:23:30.600 align:middle line:84%
And assuming that their
signal is only demand,

01:23:30.600 --> 01:23:34.360 align:middle line:84%
so they compared this
field versus another field

01:23:34.360 --> 01:23:38.160 align:middle line:90%
in terms of the attraction.

01:23:38.160 --> 01:23:41.320 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
but the problem with that

01:23:41.320 --> 01:23:44.660 align:middle line:84%
is that people don't
look at the demand alone.

01:23:44.660 --> 01:23:50.040 align:middle line:84%
They should be looking at
demand versus supply to see,

01:23:50.040 --> 01:23:54.600 align:middle line:84%
what is the room for
joining, or not joining,

01:23:54.600 --> 01:23:56.360 align:middle line:90%
or kind of expansion?

01:23:56.360 --> 01:24:01.080 align:middle line:84%
And that usually comes from
a signal of delivery delay,

01:24:01.080 --> 01:24:06.200 align:middle line:84%
or reputation, or
something else.

01:24:06.200 --> 01:24:10.880 align:middle line:84%
So this one is kind of driving
the whole joining process

01:24:10.880 --> 01:24:13.270 align:middle line:90%
with two external parameters.

01:24:13.270 --> 01:24:15.690 align:middle line:84%
One is this average
monthly joining,

01:24:15.690 --> 01:24:19.030 align:middle line:84%
and the other is this average
demand of alternative field.

01:24:19.030 --> 01:24:21.270 align:middle line:84%
Both of them are
this external anchor,

01:24:21.270 --> 01:24:25.390 align:middle line:84%
as I can't fully see how it
impacts all of the dynamics.

01:24:25.390 --> 01:24:30.330 align:middle line:84%
But they are disjointed from the
rest of the story in some sense.

01:24:30.330 --> 01:24:36.150 align:middle line:84%
So I like this to be kind of
focused on serving the demand.

01:24:36.150 --> 01:24:39.470 align:middle line:84%
Kind of, Jason's formulation
started to get to that,

01:24:39.470 --> 01:24:46.010 align:middle line:84%
but then it made some
wrong adjustments.

01:24:46.010 --> 01:24:49.350 align:middle line:84%
But the idea that, yes,
there is this much demand.

01:24:49.350 --> 01:24:52.010 align:middle line:90%
There is this much supply.

01:24:52.010 --> 01:24:53.310 align:middle line:90%
There is a mismatch.

01:24:53.310 --> 01:24:56.650 align:middle line:84%
That mismatch motivates people
to join because they see

01:24:56.650 --> 01:24:58.110 align:middle line:90%
there is room for growth here.

01:24:58.110 --> 01:25:02.290 align:middle line:84%
There is kind of business coming
in, something along those lines.

01:25:02.290 --> 01:25:05.430 align:middle line:84%
And then you don't need to
have this external parameter.

01:25:05.430 --> 01:25:10.020 align:middle line:84%
It can be all fairly
endogenized into the adjustment

01:25:10.020 --> 01:25:11.100 align:middle line:90%
of the field.

01:25:11.100 --> 01:25:13.500 align:middle line:84%
Then you have these
people quitting.

01:25:13.500 --> 01:25:14.940 align:middle line:84%
Some of it is
coming from the fact

01:25:14.940 --> 01:25:16.400 align:middle line:84%
that they don't
have enough demand.

01:25:16.400 --> 01:25:17.080 align:middle line:90%
That's all good.

01:25:17.080 --> 01:25:20.780 align:middle line:84%
I haven't looked into it,
but the idea is correct.

01:25:20.780 --> 01:25:22.500 align:middle line:84%
Then you have the
learning time that

01:25:22.500 --> 01:25:26.480 align:middle line:84%
is coming from just some
maximum and minimum.

01:25:26.480 --> 01:25:28.780 align:middle line:84%
And then there is
this adjustment

01:25:28.780 --> 01:25:34.180 align:middle line:90%
based on practical experience.

01:25:34.180 --> 01:25:38.100 align:middle line:84%
So you are calculating how
much the novices are actually

01:25:38.100 --> 01:25:39.040 align:middle line:90%
actively working.

01:25:39.040 --> 01:25:40.780 align:middle line:84%
So if they are not
actively working,

01:25:40.780 --> 01:25:43.080 align:middle line:84%
it becomes the
maximum learning time.

01:25:43.080 --> 01:25:44.820 align:middle line:84%
And if they are
actively working there,

01:25:44.820 --> 01:25:46.860 align:middle line:84%
it becomes the
minimum learning time.

01:25:46.860 --> 01:25:47.600 align:middle line:90%
That's nice.

01:25:47.600 --> 01:25:48.140 align:middle line:90%
I like that.

01:25:48.140 --> 01:25:51.900 align:middle line:84%
It's kind of a clean way
of capturing the fact

01:25:51.900 --> 01:25:54.560 align:middle line:84%
that, if novices are
not given projects,

01:25:54.560 --> 01:25:57.580 align:middle line:84%
it takes more time
for them to grow.

01:25:57.580 --> 01:26:01.980 align:middle line:84%
Now, you don't have the
impact of experience, folks,

01:26:01.980 --> 01:26:04.100 align:middle line:90%
training novices, perhaps.

01:26:04.100 --> 01:26:10.730 align:middle line:84%
So in a well-coordinated field,
when there is not much demand,

01:26:10.730 --> 01:26:14.610 align:middle line:84%
experts can actually help more
with training of the novices.

01:26:14.610 --> 01:26:18.390 align:middle line:84%
So the training time may
actually shrink, perhaps.

01:26:18.390 --> 01:26:20.650 align:middle line:84%
So we could come up
with alternatives there.

01:26:20.650 --> 01:26:22.847 align:middle line:84%
But this is a good
starting point.

01:26:22.847 --> 01:26:24.430 align:middle line:84%
And then you have
the effective demand

01:26:24.430 --> 01:26:27.630 align:middle line:84%
for quitting of the
experts as well.

01:26:27.630 --> 01:26:30.710 align:middle line:90%
That's all fine.

01:26:30.710 --> 01:26:34.870 align:middle line:84%
I think the rest comes
together cleanly.

01:26:34.870 --> 01:26:37.770 align:middle line:84%
Then let's look
at the reputation.

01:26:37.770 --> 01:26:40.190 align:middle line:84%
So quality reputation
comes from the expert

01:26:40.190 --> 01:26:49.390 align:middle line:84%
versus novel completion
rates, so E completion plus N

01:26:49.390 --> 01:26:54.190 align:middle line:84%
completion multiplied by this
quality fraction divided by E

01:26:54.190 --> 01:26:56.030 align:middle line:90%
completion plus N completion.

01:26:56.030 --> 01:27:02.170 align:middle line:84%
So, yeah, that that's fine
for indicated quality.

01:27:02.170 --> 01:27:03.990 align:middle line:84%
Now, what I want
to highlight here

01:27:03.990 --> 01:27:08.860 align:middle line:84%
is that, right now, this is
a little bit more subtle.

01:27:08.860 --> 01:27:13.080 align:middle line:84%
So the way indicated quality
is formulated right now

01:27:13.080 --> 01:27:16.600 align:middle line:84%
is very tightly connected to
your stock and flow of novice

01:27:16.600 --> 01:27:19.200 align:middle line:90%
versus experienced.

01:27:19.200 --> 01:27:20.380 align:middle line:90%
Does that make sense?

01:27:20.380 --> 01:27:23.180 align:middle line:84%
So it's really about
this relative quality

01:27:23.180 --> 01:27:26.520 align:middle line:84%
and what fraction of people
are in these two stocks.

01:27:26.520 --> 01:27:29.340 align:middle line:84%
What fraction of people are
in these two stocks really,

01:27:29.340 --> 01:27:31.880 align:middle line:84%
at the end of it, comes
back to these time constants

01:27:31.880 --> 01:27:36.460 align:middle line:84%
for quitting and for
assimilation of the two, guys.

01:27:36.460 --> 01:27:40.600 align:middle line:84%
That's kind of what
determines the core under it.

01:27:40.600 --> 01:27:43.920 align:middle line:84%
So when these two
come together, they

01:27:43.920 --> 01:27:48.300 align:middle line:84%
indicated quality has an anchor
based on those time constants

01:27:48.300 --> 01:27:53.640 align:middle line:84%
and based on this
quality fraction.

01:27:53.640 --> 01:27:57.720 align:middle line:84%
That anchor may not map
exactly into the anchor

01:27:57.720 --> 01:28:04.770 align:middle line:84%
you want for quality reputation
impacting the indicated A.

01:28:04.770 --> 01:28:07.490 align:middle line:84%
That is, the built-in
implicit anchor

01:28:07.490 --> 01:28:12.890 align:middle line:84%
that you have from
the workforce sector

01:28:12.890 --> 01:28:16.690 align:middle line:84%
doesn't necessarily give
you the minimum and maximum

01:28:16.690 --> 01:28:21.250 align:middle line:84%
of this quality reputation
that you need for indicated A.

01:28:21.250 --> 01:28:23.050 align:middle line:90%
Remember what indicated A was.

01:28:23.050 --> 01:28:25.890 align:middle line:84%
Indicated A is about
people deciding,

01:28:25.890 --> 01:28:27.970 align:middle line:90%
this is an attractive service.

01:28:27.970 --> 01:28:32.410 align:middle line:84%
This is a good quality
service that they want to use.

01:28:32.410 --> 01:28:35.170 align:middle line:84%
So to give you an extreme
example, if the indicated

01:28:35.170 --> 01:28:39.090 align:middle line:84%
quality only changes
between 0.5 and 0.6,

01:28:39.090 --> 01:28:41.110 align:middle line:84%
that's the range
of feasible things

01:28:41.110 --> 01:28:43.650 align:middle line:84%
that may happen with
these parameters.

01:28:43.650 --> 01:28:48.270 align:middle line:84%
Then your indicated A will only
change between 0.5 and 0.6.

01:28:48.270 --> 01:28:51.390 align:middle line:84%
It doesn't have much
flexibility beyond that.

01:28:51.390 --> 01:28:54.850 align:middle line:90%


01:28:54.850 --> 01:28:59.490 align:middle line:84%
AUDIENCE: But it is not only
the stock of the expert novice

01:28:59.490 --> 01:29:01.500 align:middle line:84%
because this is a
completion rate.

01:29:01.500 --> 01:29:05.100 align:middle line:84%
And then if you don't
have demand, none of us

01:29:05.100 --> 01:29:07.080 align:middle line:90%
will push to do no work.

01:29:07.080 --> 01:29:09.460 align:middle line:84%
So the completion rate
by novice is zero.

01:29:09.460 --> 01:29:10.660 align:middle line:90%
HAZHIR RAHMANDAD: Yes.

01:29:10.660 --> 01:29:13.670 align:middle line:84%
AUDIENCE: So they can go
a wide range, not just

01:29:13.670 --> 01:29:14.420 align:middle line:90%
incremental stuff.

01:29:14.420 --> 01:29:15.670 align:middle line:90%
HAZHIR RAHMANDAD: That's fair.

01:29:15.670 --> 01:29:17.980 align:middle line:84%
So I think it can go
to 1 when you don't

01:29:17.980 --> 01:29:21.380 align:middle line:90%
have projects for novices.

01:29:21.380 --> 01:29:26.540 align:middle line:90%
It cannot go to 0.

01:29:26.540 --> 01:29:29.860 align:middle line:84%
The lower bound might
not be very high.

01:29:29.860 --> 01:29:34.380 align:middle line:84%
So if you have a lot of
demand, it is still--

01:29:34.380 --> 01:29:36.400 align:middle line:84%
then it is bounded
by that parameter.

01:29:36.400 --> 01:29:38.120 align:middle line:84%
So the range is
probably on the top.

01:29:38.120 --> 01:29:39.793 align:middle line:90%
It goes to 1, of course.

01:29:39.793 --> 01:29:40.960 align:middle line:90%
On the bottom, I don't know.

01:29:40.960 --> 01:29:44.000 align:middle line:84%
But there is this inherent
anchor question there.

01:29:44.000 --> 01:29:46.580 align:middle line:84%
Now, you do have a little
bit of control over it

01:29:46.580 --> 01:29:49.220 align:middle line:84%
with this quality fraction
of N. If you think of it

01:29:49.220 --> 01:29:52.340 align:middle line:84%
as a free parameter
to play with,

01:29:52.340 --> 01:29:57.100 align:middle line:84%
that could shift the
lower bound a little bit.

01:29:57.100 --> 01:30:00.020 align:middle line:84%
But you don't want
that because now it

01:30:00.020 --> 01:30:02.040 align:middle line:90%
is playing two different roles.

01:30:02.040 --> 01:30:03.580 align:middle line:90%
It's a little bit tricky.

01:30:03.580 --> 01:30:08.260 align:middle line:84%
So, anyway, it's an invitation
to have just one more free

01:30:08.260 --> 01:30:12.100 align:middle line:84%
parameter to make this
adjustment of quality reputation

01:30:12.100 --> 01:30:14.740 align:middle line:84%
to indicated A. Something
there might benefit

01:30:14.740 --> 01:30:18.315 align:middle line:90%
from another degree of freedom.

01:30:18.315 --> 01:30:19.940 align:middle line:84%
But, otherwise, this
looks pretty good.

01:30:19.940 --> 01:30:23.340 align:middle line:84%
I think kind of-- so that
factor and this anchoring

01:30:23.340 --> 01:30:27.240 align:middle line:84%
here are the two that
I would highlight.

01:30:27.240 --> 01:30:30.740 align:middle line:90%
And if we run this before we--

01:30:30.740 --> 01:30:35.620 align:middle line:84%
oh, now, you have a
field that is growing.

01:30:35.620 --> 01:30:42.940 align:middle line:84%
Now, if these folks
are pretty lousy,

01:30:42.940 --> 01:30:45.600 align:middle line:84%
you still get them
to be growing.

01:30:45.600 --> 01:30:51.900 align:middle line:90%


01:30:51.900 --> 01:30:54.540 align:middle line:84%
And part of it is that the
completed projects continues

01:30:54.540 --> 01:30:59.510 align:middle line:90%
to push the not awarded--

01:30:59.510 --> 01:31:01.790 align:middle line:90%
not aware potential clients.

01:31:01.790 --> 01:31:09.310 align:middle line:84%
So this will always be this
total desire-indicated fraction

01:31:09.310 --> 01:31:10.290 align:middle line:90%
aware will go up.

01:31:10.290 --> 01:31:12.450 align:middle line:84%
Although, it is already
going to 1 very quickly.

01:31:12.450 --> 01:31:16.530 align:middle line:84%
So then there are these
parametric assumptions.

01:31:16.530 --> 01:31:18.310 align:middle line:84%
Is it reasonable to
assume, in five years,

01:31:18.310 --> 01:31:22.490 align:middle line:84%
everybody would want to
know about it and so on?

01:31:22.490 --> 01:31:26.070 align:middle line:90%


01:31:26.070 --> 01:31:27.350 align:middle line:90%
But it's interesting.

01:31:27.350 --> 01:31:30.630 align:middle line:84%
If this indicated
total aware population

01:31:30.630 --> 01:31:37.150 align:middle line:84%
is 1, that, very quickly, why
don't we see more movement?

01:31:37.150 --> 01:31:43.310 align:middle line:84%
Because not aware is
actually pretty high.

01:31:43.310 --> 01:31:48.030 align:middle line:84%
And this time constant
is only six months.

01:31:48.030 --> 01:32:00.380 align:middle line:84%
So something-- there
is a big gap here.

01:32:00.380 --> 01:32:03.760 align:middle line:90%


01:32:03.760 --> 01:32:07.900 align:middle line:84%
That's not clear to me,
what is happening here.

01:32:07.900 --> 01:32:11.880 align:middle line:90%


01:32:11.880 --> 01:32:13.640 align:middle line:84%
So I think it's a
good time to take

01:32:13.640 --> 01:32:17.760 align:middle line:84%
a break, but lots
of good formulations

01:32:17.760 --> 01:32:19.060 align:middle line:90%
and interesting challenges.

01:32:19.060 --> 01:32:22.140 align:middle line:84%
I think this was a more
challenging project.

01:32:22.140 --> 01:32:24.480 align:middle line:84%
And I think you
guys, each of you

01:32:24.480 --> 01:32:28.060 align:middle line:84%
have some good formulations
that capture one part of it.

01:32:28.060 --> 01:32:31.040 align:middle line:84%
We haven't yet had one
that brings all of them

01:32:31.040 --> 01:32:33.120 align:middle line:84%
fully together,
but this is good.

01:32:33.120 --> 01:32:35.720 align:middle line:84%
So let's take 10
minutes of a break.

01:32:35.720 --> 01:32:41.880 align:middle line:84%
When we come back, we can focus
more on your project proposals,

01:32:41.880 --> 01:32:43.940 align:middle line:84%
get any questions
there answered,

01:32:43.940 --> 01:32:46.103 align:middle line:84%
get some of your feedback
for your friends.

01:32:46.103 --> 01:32:48.520 align:middle line:84%
And if you had more time, we
can go through another couple

01:32:48.520 --> 01:32:50.860 align:middle line:90%
more formulations as well.

01:32:50.860 --> 01:32:54.270 align:middle line:90%


01:32:54.270 --> 01:32:57.890 align:middle line:84%
Let's come back
together, get us started

01:32:57.890 --> 01:33:07.890 align:middle line:84%
with your discussion
of problems, problem

01:33:07.890 --> 01:33:10.430 align:middle line:90%
definitions of your friends.

01:33:10.430 --> 01:33:11.950 align:middle line:90%
So I'm going to those.

01:33:11.950 --> 01:33:18.530 align:middle line:90%


01:33:18.530 --> 01:33:19.490 align:middle line:90%
So we had it.

01:33:19.490 --> 01:33:26.450 align:middle line:84%
Was it with comments
from classmates?

01:33:26.450 --> 01:33:26.950 align:middle line:90%
Good.

01:33:26.950 --> 01:33:29.830 align:middle line:90%
So we have a few here already.

01:33:29.830 --> 01:33:30.690 align:middle line:90%
That's great.

01:33:30.690 --> 01:33:35.050 align:middle line:84%
So I think several
of you have provided

01:33:35.050 --> 01:33:37.930 align:middle line:90%
feedback for different people.

01:33:37.930 --> 01:33:41.810 align:middle line:84%
Sercin and Jason have been
lucky to have lots of feedback,

01:33:41.810 --> 01:33:43.570 align:middle line:90%
somehow by chance.

01:33:43.570 --> 01:33:47.170 align:middle line:84%
AUDIENCE: Wait,
oh, that is weird.

01:33:47.170 --> 01:33:49.470 align:middle line:90%
And I haven't done one yet.

01:33:49.470 --> 01:33:52.000 align:middle line:84%
HAZHIR RAHMANDAD: So you're
the free rider today.

01:33:52.000 --> 01:33:53.174 align:middle line:90%
[LAUGHTER]

01:33:53.174 --> 01:33:57.540 align:middle line:90%


01:33:57.540 --> 01:34:01.860 align:middle line:84%
Why don't we just go in this
order and get reactions?

01:34:01.860 --> 01:34:05.260 align:middle line:90%
So I think this is Hannah.

01:34:05.260 --> 01:34:07.600 align:middle line:84%
She had a feedback
on Cathy's project.

01:34:07.600 --> 01:34:10.340 align:middle line:84%
So, first of all,
because nobody knows

01:34:10.340 --> 01:34:13.920 align:middle line:84%
what each person's
project was about,

01:34:13.920 --> 01:34:18.060 align:middle line:90%
I am happy to open these, but--

01:34:18.060 --> 01:34:20.440 align:middle line:84%
and these are on the first
versions of the project.

01:34:20.440 --> 01:34:28.960 align:middle line:84%
So Cathy's project was about
literacy and book sales.

01:34:28.960 --> 01:34:31.700 align:middle line:84%
So her starting
point was something

01:34:31.700 --> 01:34:38.320 align:middle line:84%
that looks like a puzzle, that
we have had declining literacy,

01:34:38.320 --> 01:34:40.680 align:middle line:84%
but book sales seem
to be increasing.

01:34:40.680 --> 01:34:43.660 align:middle line:84%
And then she's coming up
with hypothesis for what

01:34:43.660 --> 01:34:47.180 align:middle line:90%
might be explaining that.

01:34:47.180 --> 01:34:49.808 align:middle line:84%
So, Hannah, kind of
what was your reaction

01:34:49.808 --> 01:34:50.850 align:middle line:90%
as you went through this?

01:34:50.850 --> 01:34:54.610 align:middle line:84%
And did you comment on the first
version or on the later version?

01:34:54.610 --> 01:34:55.150 align:middle line:90%
I haven't--

01:34:55.150 --> 01:34:56.650 align:middle line:84%
AUDIENCE: This is
the first version.

01:34:56.650 --> 01:34:56.850 align:middle line:90%
HAZHIR RAHMANDAD: Good.

01:34:56.850 --> 01:34:59.270 align:middle line:84%
So that was the plan, just
because I wanted everybody

01:34:59.270 --> 01:35:04.510 align:middle line:84%
to go through a more raw
problem definition that

01:35:04.510 --> 01:35:07.350 align:middle line:84%
helps see the
challenges in defining

01:35:07.350 --> 01:35:08.690 align:middle line:90%
the problem more clearly.

01:35:08.690 --> 01:35:11.390 align:middle line:90%


01:35:11.390 --> 01:35:13.650 align:middle line:84%
So rather than
reading through this,

01:35:13.650 --> 01:35:16.070 align:middle line:84%
maybe you share, Hannah,
what was your reactions?

01:35:16.070 --> 01:35:18.590 align:middle line:84%
And what did you find
potentially interesting,

01:35:18.590 --> 01:35:19.630 align:middle line:90%
challenging?

01:35:19.630 --> 01:35:23.710 align:middle line:84%
How would you think about
making the problem more clear?

01:35:23.710 --> 01:35:25.310 align:middle line:84%
AUDIENCE: Mm, my
first impression

01:35:25.310 --> 01:35:28.350 align:middle line:84%
was that the problem
was very interesting.

01:35:28.350 --> 01:35:30.150 align:middle line:84%
It was something I
never heard of before,

01:35:30.150 --> 01:35:31.690 align:middle line:84%
and the graphs
were very helpful.

01:35:31.690 --> 01:35:35.230 align:middle line:84%
There was graphs
towards the end.

01:35:35.230 --> 01:35:40.230 align:middle line:84%
And I think, for me, the only
thing that I was a little bit--

01:35:40.230 --> 01:35:42.870 align:middle line:84%
I thought could use a
little bit more improvement

01:35:42.870 --> 01:35:49.110 align:middle line:84%
was just making the problem
itself a bit more specific.

01:35:49.110 --> 01:35:51.270 align:middle line:90%
It seemed very broad.

01:35:51.270 --> 01:35:54.150 align:middle line:84%
I think because there was a
lot of really great background

01:35:54.150 --> 01:35:58.240 align:middle line:84%
information, but the problem
itself towards the end

01:35:58.240 --> 01:35:59.490 align:middle line:90%
seemed like it was very broad.

01:35:59.490 --> 01:36:01.952 align:middle line:84%
It was just like on
goods, generally.

01:36:01.952 --> 01:36:04.410 align:middle line:84%
And maybe it could have been
just focused more on the books

01:36:04.410 --> 01:36:06.130 align:middle line:84%
that you mentioned
in the beginning.

01:36:06.130 --> 01:36:08.790 align:middle line:90%


01:36:08.790 --> 01:36:11.630 align:middle line:84%
Yeah, but I think, overall,
it was very interesting.

01:36:11.630 --> 01:36:14.670 align:middle line:84%
I think Cathy explained
the dynamics pretty well

01:36:14.670 --> 01:36:17.232 align:middle line:90%
in the background information.

01:36:17.232 --> 01:36:18.190 align:middle line:90%
HAZHIR RAHMANDAD: Good.

01:36:18.190 --> 01:36:19.023 align:middle line:90%
AUDIENCE: Thank you.

01:36:19.023 --> 01:36:21.418 align:middle line:84%
Yeah, I think in the
revised version--

01:36:21.418 --> 01:36:23.210 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
could you speak up?

01:36:23.210 --> 01:36:24.010 align:middle line:90%
AUDIENCE: Oh, yeah, sorry.

01:36:24.010 --> 01:36:25.750 align:middle line:84%
In the revised
version, I think you

01:36:25.750 --> 01:36:30.590 align:middle line:84%
gave a similar comment of,
don't generalize to everything,

01:36:30.590 --> 01:36:32.170 align:middle line:90%
but just focus on books.

01:36:32.170 --> 01:36:33.038 align:middle line:90%
And so, yeah--

01:36:33.038 --> 01:36:34.830 align:middle line:84%
HAZHIR RAHMANDAD: So
can you now summarize,

01:36:34.830 --> 01:36:38.025 align:middle line:84%
what is your updated kind
of project definition based

01:36:38.025 --> 01:36:39.650 align:middle line:84%
on the feedback that
you have received?

01:36:39.650 --> 01:36:41.358 align:middle line:84%
AUDIENCE: Yeah, so
based on the feedback,

01:36:41.358 --> 01:36:45.280 align:middle line:84%
I think, so the puzzle is
kind of increasing book

01:36:45.280 --> 01:36:48.940 align:middle line:84%
sales and decreasing
reading rates among adults.

01:36:48.940 --> 01:36:55.180 align:middle line:84%
And I was looking around
for book sales data,

01:36:55.180 --> 01:36:58.440 align:middle line:84%
and I actually think there's
better data for library

01:36:58.440 --> 01:36:59.260 align:middle line:90%
circulation.

01:36:59.260 --> 01:37:02.580 align:middle line:84%
Although, I haven't found
that anybody's compiled it.

01:37:02.580 --> 01:37:04.240 align:middle line:84%
So I might have to
do some little--

01:37:04.240 --> 01:37:07.440 align:middle line:84%
take a couple of
states or something

01:37:07.440 --> 01:37:12.440 align:middle line:84%
and do some quick
analysis for that.

01:37:12.440 --> 01:37:15.920 align:middle line:84%
And my hypothesis
for what's driving

01:37:15.920 --> 01:37:19.680 align:middle line:84%
these kind of divergent trends
in sales versus reading,

01:37:19.680 --> 01:37:26.000 align:middle line:84%
as surveyed, is that people have
decoupled the value that you

01:37:26.000 --> 01:37:28.680 align:middle line:84%
get out of reading a
book from the value

01:37:28.680 --> 01:37:35.000 align:middle line:84%
that you get, kind of signaling
that you are among pop culture

01:37:35.000 --> 01:37:38.440 align:middle line:84%
circles who have the book and
who are talking about the book,

01:37:38.440 --> 01:37:41.940 align:middle line:84%
and how these-- mostly
on social media,

01:37:41.940 --> 01:37:46.770 align:middle line:84%
like the conversation about
the books on social media

01:37:46.770 --> 01:37:49.352 align:middle line:84%
includes kind of full summaries
and all the plot points.

01:37:49.352 --> 01:37:51.810 align:middle line:84%
So you don't even really need
to sit down and read the book

01:37:51.810 --> 01:37:56.010 align:middle line:84%
to have something to add to
the conversation any longer.

01:37:56.010 --> 01:37:58.230 align:middle line:84%
And then I think last
time we spoke about it,

01:37:58.230 --> 01:37:59.770 align:middle line:84%
it was pointed out
that that's kind

01:37:59.770 --> 01:38:03.030 align:middle line:84%
of one hypothesis for how these
trends could be generated.

01:38:03.030 --> 01:38:04.730 align:middle line:84%
And then another
hypothesis for which

01:38:04.730 --> 01:38:10.890 align:middle line:84%
I found support online
and looking into it

01:38:10.890 --> 01:38:13.870 align:middle line:84%
is that there are heterogeneous
groups of readers,

01:38:13.870 --> 01:38:20.290 align:middle line:84%
and that the differences
between people who are reading

01:38:20.290 --> 01:38:22.290 align:middle line:84%
a lot more and people who
are reading a lot less

01:38:22.290 --> 01:38:23.470 align:middle line:90%
are actually growing.

01:38:23.470 --> 01:38:26.890 align:middle line:84%
So, whereas, maybe the
average of group A and group B

01:38:26.890 --> 01:38:29.910 align:middle line:90%
would be eight and 12.

01:38:29.910 --> 01:38:34.430 align:middle line:84%
Now it's like three and
20 or something like that.

01:38:34.430 --> 01:38:38.370 align:middle line:84%
And so these divergent
trends could also

01:38:38.370 --> 01:38:42.300 align:middle line:84%
potentially explain
the difference

01:38:42.300 --> 01:38:44.140 align:middle line:90%
between consumption and sales.

01:38:44.140 --> 01:38:46.413 align:middle line:90%
And so I'm going to model--

01:38:46.413 --> 01:38:48.580 align:middle line:84%
I'm going to try to build
a model with both of those

01:38:48.580 --> 01:38:53.940 align:middle line:84%
and see whether both
of those mechanisms

01:38:53.940 --> 01:38:55.720 align:middle line:90%
can generate the pattern.

01:38:55.720 --> 01:38:59.793 align:middle line:84%
And I think maybe it's some
combination of both as well.

01:38:59.793 --> 01:39:00.960 align:middle line:90%
HAZHIR RAHMANDAD: Very good.

01:39:00.960 --> 01:39:02.085 align:middle line:90%
So that was a nice summary.

01:39:02.085 --> 01:39:05.380 align:middle line:90%
So, basically, this is kind of--

01:39:05.380 --> 01:39:10.220 align:middle line:84%
so it starts with a nice clean
puzzle, kind of surprising.

01:39:10.220 --> 01:39:12.260 align:middle line:84%
Assuming that the
data is OK, now we

01:39:12.260 --> 01:39:14.140 align:middle line:84%
don't really have
or haven't seen

01:39:14.140 --> 01:39:17.920 align:middle line:84%
the data on sales of the books,
so to be 100% sure on that.

01:39:17.920 --> 01:39:21.940 align:middle line:84%
But literacy, at least,
it is a couple of graphs

01:39:21.940 --> 01:39:25.040 align:middle line:84%
in terms of average number of
books read in the last year,

01:39:25.040 --> 01:39:27.500 align:middle line:84%
for example, has
been going down.

01:39:27.500 --> 01:39:31.380 align:middle line:84%
Percentage of people who read
any books in the last year,

01:39:31.380 --> 01:39:34.140 align:middle line:84%
it's kind of stable, a
little bit going down.

01:39:34.140 --> 01:39:38.500 align:middle line:84%
So there is evidence
on the reading side.

01:39:38.500 --> 01:39:40.590 align:middle line:84%
Now, assuming that
the book sales hasn't

01:39:40.590 --> 01:39:44.590 align:middle line:84%
gone down or perhaps
even increased, then

01:39:44.590 --> 01:39:45.970 align:middle line:90%
we have an interesting puzzle.

01:39:45.970 --> 01:39:48.650 align:middle line:84%
AUDIENCE: Which I think is a
relatively safe assumption.

01:39:48.650 --> 01:39:50.150 align:middle line:84%
One thing you might
have heard about

01:39:50.150 --> 01:39:54.150 align:middle line:84%
is that Barnes and Nobles
were slated to close,

01:39:54.150 --> 01:39:57.050 align:middle line:84%
and now they're
opening stores instead.

01:39:57.050 --> 01:40:02.510 align:middle line:84%
And Barnes and Noble, which
is a huge book retailer here,

01:40:02.510 --> 01:40:04.635 align:middle line:84%
has said that all of
their trends have reversed

01:40:04.635 --> 01:40:06.510 align:middle line:84%
and they have really
positive outlooks thanks

01:40:06.510 --> 01:40:08.130 align:middle line:90%
to the social media trends.

01:40:08.130 --> 01:40:10.210 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
that's very interesting.

01:40:10.210 --> 01:40:13.630 align:middle line:84%
So, anyway, good
starting problem.

01:40:13.630 --> 01:40:15.430 align:middle line:84%
The first version
of the proposal

01:40:15.430 --> 01:40:17.870 align:middle line:84%
was a little bit
kind of unclear,

01:40:17.870 --> 01:40:20.970 align:middle line:90%
what was the exact hypothesis?

01:40:20.970 --> 01:40:23.910 align:middle line:84%
You had this idea
of social media

01:40:23.910 --> 01:40:27.710 align:middle line:84%
creating some kind
of a demand for books

01:40:27.710 --> 01:40:28.980 align:middle line:90%
that is not real demand.

01:40:28.980 --> 01:40:30.730 align:middle line:84%
That is, people are
not reading the books.

01:40:30.730 --> 01:40:31.813 align:middle line:90%
They're just buying books.

01:40:31.813 --> 01:40:35.430 align:middle line:84%
So that's, ultimately, one
hypothesis that is now clear.

01:40:35.430 --> 01:40:38.640 align:middle line:84%
We added in the conversation
the kind of possibility

01:40:38.640 --> 01:40:42.400 align:middle line:84%
of bifurcation, of having
subpopulations that are reading

01:40:42.400 --> 01:40:44.320 align:middle line:90%
a lot more, and then there's--

01:40:44.320 --> 01:40:48.400 align:middle line:84%
and I think making those
hypotheses, turning them

01:40:48.400 --> 01:40:52.700 align:middle line:84%
into quantitative model
alternatives, is a nice one.

01:40:52.700 --> 01:40:54.460 align:middle line:90%
It's kind of in the right scope.

01:40:54.460 --> 01:40:56.480 align:middle line:90%
So great.

01:40:56.480 --> 01:41:01.680 align:middle line:84%
Go with it, and we'll see
how things come together.

01:41:01.680 --> 01:41:16.100 align:middle line:84%
Next one, let's-- so you
should share your overview,

01:41:16.100 --> 01:41:19.300 align:middle line:84%
and then Gerardo can
share his feedback.

01:41:19.300 --> 01:41:26.400 align:middle line:84%
AUDIENCE: So the overview of
my problem is on diabetes care,

01:41:26.400 --> 01:41:31.240 align:middle line:84%
that the prevalence of
diabetes has been increasing

01:41:31.240 --> 01:41:32.740 align:middle line:90%
in the past few decades.

01:41:32.740 --> 01:41:36.600 align:middle line:84%
But the problem is that the
control of this condition

01:41:36.600 --> 01:41:39.400 align:middle line:90%
is very low in many countries.

01:41:39.400 --> 01:41:46.120 align:middle line:84%
So treatment adherence for
people that have diabetes

01:41:46.120 --> 01:41:49.240 align:middle line:84%
is very important, but
this treatment adherence

01:41:49.240 --> 01:41:54.200 align:middle line:84%
is also unsatisfactory
in many countries.

01:41:54.200 --> 01:41:56.120 align:middle line:84%
And its treatment
adherence depends

01:41:56.120 --> 01:41:59.580 align:middle line:84%
on two factors,
patients' adherence,

01:41:59.580 --> 01:42:04.360 align:middle line:84%
like changing their lifestyle or
being aware of their condition

01:42:04.360 --> 01:42:05.900 align:middle line:90%
to taking the medication.

01:42:05.900 --> 01:42:08.200 align:middle line:84%
And the other factor
is the health system

01:42:08.200 --> 01:42:11.320 align:middle line:84%
that has an important
role to improve

01:42:11.320 --> 01:42:14.040 align:middle line:90%
the accessibility of patients.

01:42:14.040 --> 01:42:21.400 align:middle line:84%
So in this model, I try to
have some reinforcing loop

01:42:21.400 --> 01:42:23.600 align:middle line:84%
that treatment
adherence influence

01:42:23.600 --> 01:42:25.300 align:middle line:90%
on the control of patients.

01:42:25.300 --> 01:42:29.720 align:middle line:84%
If this control
increases, it reduces

01:42:29.720 --> 01:42:31.740 align:middle line:90%
the incidence of complications.

01:42:31.740 --> 01:42:37.630 align:middle line:84%
So diabetes is a disease
that, if it is not controlled,

01:42:37.630 --> 01:42:40.790 align:middle line:84%
it leads to some
complicated conditions,

01:42:40.790 --> 01:42:47.530 align:middle line:84%
such as cardiovascular diseases
or other conditions that

01:42:47.530 --> 01:42:52.210 align:middle line:84%
pose more financial
difficulties to patients.

01:42:52.210 --> 01:42:55.810 align:middle line:90%
So this is the overall problem.

01:42:55.810 --> 01:43:00.050 align:middle line:84%
So I have received some feedback
from Hashir and another feedback

01:43:00.050 --> 01:43:04.970 align:middle line:84%
from Gerardo that is
really interesting.

01:43:04.970 --> 01:43:11.650 align:middle line:84%
For this model, I try to
conceptualize or structure

01:43:11.650 --> 01:43:15.330 align:middle line:84%
the progress of patients
from the healthy population,

01:43:15.330 --> 01:43:16.710 align:middle line:90%
that they are at risk.

01:43:16.710 --> 01:43:20.510 align:middle line:84%
So patients, like
people over age of 30,

01:43:20.510 --> 01:43:22.730 align:middle line:90%
they are at risk of diabetes.

01:43:22.730 --> 01:43:29.790 align:middle line:84%
And they might go to the
next level of prediabetes.

01:43:29.790 --> 01:43:32.480 align:middle line:84%
So prediabetes
can be controlled,

01:43:32.480 --> 01:43:36.400 align:middle line:84%
and then people can go back
to their healthy population.

01:43:36.400 --> 01:43:39.900 align:middle line:84%
And then we have the
diabetic patients and control

01:43:39.900 --> 01:43:44.160 align:middle line:84%
population, or uncontrolled, or
population with complications.

01:43:44.160 --> 01:43:49.300 align:middle line:84%
And then I'm going to
have maybe the other--

01:43:49.300 --> 01:43:53.860 align:middle line:84%
next step of this model is
to subscribe the population

01:43:53.860 --> 01:43:56.220 align:middle line:84%
with different ages
because the age is

01:43:56.220 --> 01:44:02.260 align:middle line:84%
important for people that
are at different urban areas

01:44:02.260 --> 01:44:03.800 align:middle line:90%
or rural areas.

01:44:03.800 --> 01:44:09.340 align:middle line:84%
This kind of stuff also
affect the patients' situation

01:44:09.340 --> 01:44:12.460 align:middle line:84%
to this progress
of their disease.

01:44:12.460 --> 01:44:16.520 align:middle line:84%
And then I'm going
to have the test,

01:44:16.520 --> 01:44:19.300 align:middle line:84%
the different
interventions, like

01:44:19.300 --> 01:44:24.380 align:middle line:84%
if we have the increased
awareness, how it influence

01:44:24.380 --> 01:44:26.980 align:middle line:84%
on this progress
of this disease,

01:44:26.980 --> 01:44:30.390 align:middle line:84%
or some other possible
interventions that

01:44:30.390 --> 01:44:32.215 align:middle line:90%
are more effective.

01:44:32.215 --> 01:44:33.590 align:middle line:84%
HAZHIR RAHMANDAD:
So, Gerardo, do

01:44:33.590 --> 01:44:36.350 align:middle line:84%
you want to share some
of your feedback, what

01:44:36.350 --> 01:44:39.510 align:middle line:84%
kind of-- at least on the
first version of the draft

01:44:39.510 --> 01:44:40.750 align:middle line:90%
that you read through?

01:44:40.750 --> 01:44:44.990 align:middle line:84%
And I think Sepida highlighted
a few more kind of solutions

01:44:44.990 --> 01:44:47.610 align:middle line:84%
as well or updates
as well, but, yep.

01:44:47.610 --> 01:44:58.650 align:middle line:84%
AUDIENCE: [INAUDIBLE] but
[INAUDIBLE] really being said.

01:44:58.650 --> 01:45:03.190 align:middle line:84%
So, basically, I
just say, my feedback

01:45:03.190 --> 01:45:10.990 align:middle line:84%
is to improve how the
model will be built.

01:45:10.990 --> 01:45:16.190 align:middle line:84%
And so apart from the
description in the [INAUDIBLE],

01:45:16.190 --> 01:45:19.850 align:middle line:90%
step-by-step workflow.

01:45:19.850 --> 01:45:26.130 align:middle line:84%
And so with this, just a
feedback, one, for example,

01:45:26.130 --> 01:45:27.800 align:middle line:90%
is to try to--

01:45:27.800 --> 01:45:33.700 align:middle line:84%
or my mind came up on these
perception of importance,

01:45:33.700 --> 01:45:36.160 align:middle line:84%
for example, of screening
in the population.

01:45:36.160 --> 01:45:43.440 align:middle line:84%
So it's sort of a feedback loop
related to awareness of disease

01:45:43.440 --> 01:45:48.880 align:middle line:84%
and awareness of how the
private screening could

01:45:48.880 --> 01:45:50.660 align:middle line:90%
be important to this problem.

01:45:50.660 --> 01:45:54.400 align:middle line:84%
And so it could be really
important feedback loop.

01:45:54.400 --> 01:45:58.440 align:middle line:84%
And another one is
related to the--

01:45:58.440 --> 01:46:06.500 align:middle line:84%
and e-health device that
kind of improve the other--

01:46:06.500 --> 01:46:07.700 align:middle line:90%
the problem.

01:46:07.700 --> 01:46:11.133 align:middle line:84%
So I just-- inside
a feedback loop to--

01:46:11.133 --> 01:46:12.300 align:middle line:90%
HAZHIR RAHMANDAD: Thank you.

01:46:12.300 --> 01:46:15.880 align:middle line:84%
AUDIENCE: [INAUDIBLE]
that, to me,

01:46:15.880 --> 01:46:18.720 align:middle line:84%
would be-- that's an
interesting problem for her.

01:46:18.720 --> 01:46:20.400 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, so this is

01:46:20.400 --> 01:46:26.340 align:middle line:84%
kind of a pretty clean problem
in terms of well-defined space.

01:46:26.340 --> 01:46:28.630 align:middle line:84%
It's kind of, diabetes
is well known.

01:46:28.630 --> 01:46:33.530 align:middle line:84%
And for tackling-- but it
is also a complex problem.

01:46:33.530 --> 01:46:35.310 align:middle line:84%
There's a lot of
research in this space,

01:46:35.310 --> 01:46:37.390 align:middle line:84%
so you're not the
first one tackling it.

01:46:37.390 --> 01:46:39.830 align:middle line:84%
That is good in terms
of learning from it.

01:46:39.830 --> 01:46:42.250 align:middle line:84%
But also, that is
complex for adding,

01:46:42.250 --> 01:46:44.950 align:middle line:84%
what is now new that
you would be adding?

01:46:44.950 --> 01:46:48.130 align:middle line:84%
I think, as we
discussed in my feedback

01:46:48.130 --> 01:46:51.930 align:middle line:84%
as well, starting with a solid
backbone of stock and flows,

01:46:51.930 --> 01:46:55.270 align:middle line:84%
for a lot of these health scare
problems with patient flows,

01:46:55.270 --> 01:46:56.750 align:middle line:84%
this is a very good
starting point.

01:46:56.750 --> 01:46:59.650 align:middle line:84%
So it's one of those
situations that I'm not

01:46:59.650 --> 01:47:02.610 align:middle line:84%
too worried about seeing
feedback loops explicitly

01:47:02.610 --> 01:47:04.490 align:middle line:90%
at the beginning of the project.

01:47:04.490 --> 01:47:07.130 align:middle line:84%
I want a solid stock and
flow that kind of cuts

01:47:07.130 --> 01:47:10.650 align:middle line:84%
the patients in
the right groups,

01:47:10.650 --> 01:47:13.755 align:middle line:84%
establishes the baseline without
any longer term feedback.

01:47:13.755 --> 01:47:15.130 align:middle line:84%
There are kind of
small feedbacks

01:47:15.130 --> 01:47:16.530 align:middle line:84%
in every stock,
how it is managed

01:47:16.530 --> 01:47:19.190 align:middle line:84%
and how people flow
across different states.

01:47:19.190 --> 01:47:22.070 align:middle line:84%
But if you get that
together nicely,

01:47:22.070 --> 01:47:23.810 align:middle line:84%
you have a very
solid starting point

01:47:23.810 --> 01:47:28.780 align:middle line:84%
for any additional new mechanism
that you want to capture.

01:47:28.780 --> 01:47:31.095 align:middle line:84%
So that was kind of
my main feedback,

01:47:31.095 --> 01:47:32.720 align:middle line:84%
and I think there
were a couple others.

01:47:32.720 --> 01:47:35.560 align:middle line:84%
I think Maria's project
has a similar flavor to it.

01:47:35.560 --> 01:47:41.380 align:middle line:84%
That solid stock and flow,
make that your primary goal.

01:47:41.380 --> 01:47:43.460 align:middle line:84%
If you got a chance
to add a feedback,

01:47:43.460 --> 01:47:45.880 align:middle line:90%
great, but don't force yourself.

01:47:45.880 --> 01:47:47.380 align:middle line:84%
Given the limited
time you have, you

01:47:47.380 --> 01:47:50.660 align:middle line:84%
might just be able to
get a good stock and flow

01:47:50.660 --> 01:47:54.940 align:middle line:90%
structure working for that.

01:47:54.940 --> 01:48:00.740 align:middle line:84%
But I think nice background, but
also, good cutting of the space

01:48:00.740 --> 01:48:04.360 align:middle line:84%
that you just described,
people who are fine,

01:48:04.360 --> 01:48:06.900 align:middle line:84%
people who are at
risk, prediabetic, then

01:48:06.900 --> 01:48:09.420 align:middle line:84%
diabetic with different
levels of complication

01:48:09.420 --> 01:48:11.160 align:middle line:90%
or not and diagnosed or not.

01:48:11.160 --> 01:48:18.220 align:middle line:84%
And that kind of sets the
larger state for the later work.

01:48:18.220 --> 01:48:22.360 align:middle line:90%
Let's look at Jason's project.

01:48:22.360 --> 01:48:25.120 align:middle line:84%
So, Jason, kind of big
picture, quick overview.

01:48:25.120 --> 01:48:28.780 align:middle line:84%
Then we get a little bit of
feedback from Jake and others.

01:48:28.780 --> 01:48:31.060 align:middle line:84%
AUDIENCE: Well, this really
has changed quite a bit.

01:48:31.060 --> 01:48:32.018 align:middle line:90%
HAZHIR RAHMANDAD: Good.

01:48:32.018 --> 01:48:34.900 align:middle line:84%
AUDIENCE: So this
first iteration

01:48:34.900 --> 01:48:43.260 align:middle line:84%
is more of a perspective
agenda-type question,

01:48:43.260 --> 01:48:49.660 align:middle line:84%
but it's not
well-bounded or concrete.

01:48:49.660 --> 01:48:53.140 align:middle line:90%
And so what is it about?

01:48:53.140 --> 01:48:58.020 align:middle line:84%
Basically, it's about
capacity planning

01:48:58.020 --> 01:49:05.060 align:middle line:84%
and how airlines
are able to evaluate

01:49:05.060 --> 01:49:08.460 align:middle line:84%
the quality of
long-term decisions

01:49:08.460 --> 01:49:14.540 align:middle line:84%
when they make shorter term
downstream decisions that

01:49:14.540 --> 01:49:22.150 align:middle line:84%
are changing the performance,
and also altering

01:49:22.150 --> 01:49:25.190 align:middle line:90%
the demand landscape itself.

01:49:25.190 --> 01:49:29.930 align:middle line:84%
So this statement-- I don't
remember what I said here.

01:49:29.930 --> 01:49:31.775 align:middle line:90%


01:49:31.775 --> 01:49:33.150 align:middle line:84%
HAZHIR RAHMANDAD:
So I would like

01:49:33.150 --> 01:49:35.630 align:middle line:84%
to investigate the impact
of planning process

01:49:35.630 --> 01:49:37.290 align:middle line:90%
on organizational learning.

01:49:37.290 --> 01:49:39.810 align:middle line:84%
Each stage of the process
has its own planning horizon

01:49:39.810 --> 01:49:42.870 align:middle line:84%
and informational cues,
downstream decisions.

01:49:42.870 --> 01:49:45.490 align:middle line:84%
So that was kind of
the starting point.

01:49:45.490 --> 01:49:47.210 align:middle line:84%
Of course, now,
this has evolved.

01:49:47.210 --> 01:49:49.490 align:middle line:84%
But let's get a feedback
on that, kind of.

01:49:49.490 --> 01:49:53.450 align:middle line:84%
So Jake, you have shared
some nice notes here.

01:49:53.450 --> 01:49:57.270 align:middle line:84%
So can you just summarize
what you saw here

01:49:57.270 --> 01:49:59.590 align:middle line:90%
that could be improved?

01:49:59.590 --> 01:50:03.030 align:middle line:84%
AUDIENCE: Yeah, so it
sounds like maybe it's

01:50:03.030 --> 01:50:05.830 align:middle line:84%
deviated a little bit
from sort of looking

01:50:05.830 --> 01:50:10.730 align:middle line:84%
at organizational learning
as the exact end goal.

01:50:10.730 --> 01:50:18.350 align:middle line:84%
But I guess I was curious what
the actual planning levers

01:50:18.350 --> 01:50:20.280 align:middle line:84%
that you were going
to be looking at

01:50:20.280 --> 01:50:23.420 align:middle line:84%
to see the impact
on overall learning,

01:50:23.420 --> 01:50:27.960 align:middle line:84%
like how you know if your
planning process is actually

01:50:27.960 --> 01:50:30.920 align:middle line:84%
helping, or the adjustments
to your planning process

01:50:30.920 --> 01:50:35.640 align:middle line:84%
is actually helping or hurting
your overall deviations

01:50:35.640 --> 01:50:39.440 align:middle line:90%
from matching demand.

01:50:39.440 --> 01:50:44.760 align:middle line:84%
And then I think that spelling
out some of the types of shocks

01:50:44.760 --> 01:50:47.400 align:middle line:84%
that you need to be
able to respond--

01:50:47.400 --> 01:50:50.880 align:middle line:84%
to have the model
respond to, like COVID,

01:50:50.880 --> 01:50:53.840 align:middle line:84%
and like 9/11 sort
of specifically,

01:50:53.840 --> 01:51:01.740 align:middle line:84%
why planning in those areas
is a modelable problem,

01:51:01.740 --> 01:51:06.040 align:middle line:84%
even though it seems like it's
just like, everything goes to 0,

01:51:06.040 --> 01:51:10.480 align:middle line:84%
but spelling out some of those
levers and what the expected

01:51:10.480 --> 01:51:12.920 align:middle line:90%
behaviors to shocks would be.

01:51:12.920 --> 01:51:14.920 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, thank you.

01:51:14.920 --> 01:51:20.370 align:middle line:84%
So let's hear from others who
had, also, feedback for Jason.

01:51:20.370 --> 01:51:23.410 align:middle line:90%
So MA.

01:51:23.410 --> 01:51:24.583 align:middle line:90%
AUDIENCE: That's me.

01:51:24.583 --> 01:51:25.750 align:middle line:90%
HAZHIR RAHMANDAD: OK, Maria.

01:51:25.750 --> 01:51:28.130 align:middle line:90%
Go ahead.

01:51:28.130 --> 01:51:29.610 align:middle line:84%
AUDIENCE: I was
just trying to be

01:51:29.610 --> 01:51:32.730 align:middle line:84%
helpful in terms of
thinking about how he could

01:51:32.730 --> 01:51:37.430 align:middle line:84%
operationalize the learning and
what would be the signal for--

01:51:37.430 --> 01:51:41.130 align:middle line:84%
I wasn't sure if you would
want to measure performance

01:51:41.130 --> 01:51:44.890 align:middle line:84%
or what would be then
the signal for learning.

01:51:44.890 --> 01:51:50.370 align:middle line:84%
And yeah, I'm just trying
to [INAUDIBLE] start

01:51:50.370 --> 01:51:51.578 align:middle line:90%
thinking about that.

01:51:51.578 --> 01:51:52.870 align:middle line:90%
HAZHIR RAHMANDAD: That's great.

01:51:52.870 --> 01:51:54.890 align:middle line:84%
And I think kind of a
specificity and clarity

01:51:54.890 --> 01:51:58.050 align:middle line:84%
here is kind of the key
feedback that I also

01:51:58.050 --> 01:52:04.490 align:middle line:84%
had earlier for Jason, kind
of how you get to a more

01:52:04.490 --> 01:52:05.850 align:middle line:90%
concrete problem efficient.

01:52:05.850 --> 01:52:07.145 align:middle line:90%
And, Ross, I think?

01:52:07.145 --> 01:52:07.770 align:middle line:90%
AUDIENCE: Yeah.

01:52:07.770 --> 01:52:09.930 align:middle line:90%
HAZHIR RAHMANDAD: You had-- yep.

01:52:09.930 --> 01:52:12.330 align:middle line:84%
AUDIENCE: I guess it's
pretty similar feedback

01:52:12.330 --> 01:52:15.833 align:middle line:84%
about being more concrete about
what you're actually modeling.

01:52:15.833 --> 01:52:16.500 align:middle line:90%
AUDIENCE: Right.

01:52:16.500 --> 01:52:18.980 align:middle line:84%
AUDIENCE: I guess the
purpose of the model

01:52:18.980 --> 01:52:23.540 align:middle line:84%
is to demonstrate where
the learning opportunity is

01:52:23.540 --> 01:52:27.300 align:middle line:84%
missed because you're
making sort of corrections.

01:52:27.300 --> 01:52:29.020 align:middle line:90%
AUDIENCE: My kind of--

01:52:29.020 --> 01:52:31.540 align:middle line:84%
so it's evolved
since now, but one

01:52:31.540 --> 01:52:35.740 align:middle line:84%
of the ways its evolved is
specifying learning about what--

01:52:35.740 --> 01:52:38.700 align:middle line:84%
and for the new
iteration, it's learning

01:52:38.700 --> 01:52:42.740 align:middle line:90%
about demand environment.

01:52:42.740 --> 01:52:47.880 align:middle line:84%
There's other things you could
learn, like for example, how--

01:52:47.880 --> 01:52:49.380 align:middle line:84%
there's learning
parameters that you

01:52:49.380 --> 01:52:51.980 align:middle line:84%
could try to learn
about that govern

01:52:51.980 --> 01:52:58.180 align:middle line:84%
how quickly each airline learns
about the demand environment.

01:52:58.180 --> 01:53:00.420 align:middle line:90%
That could be another question.

01:53:00.420 --> 01:53:04.000 align:middle line:84%
I think-- what
was your question?

01:53:04.000 --> 01:53:04.980 align:middle line:90%
Sorry

01:53:04.980 --> 01:53:06.660 align:middle line:84%
AUDIENCE: Oh, so is
it to demonstrate--

01:53:06.660 --> 01:53:08.515 align:middle line:90%
AUDIENCE: What's the goal?

01:53:08.515 --> 01:53:09.140 align:middle line:90%
AUDIENCE: Yeah.

01:53:09.140 --> 01:53:11.280 align:middle line:84%
AUDIENCE: Yeah, in
the new version,

01:53:11.280 --> 01:53:18.030 align:middle line:84%
the goal is to
kind of investigate

01:53:18.030 --> 01:53:20.470 align:middle line:90%
the consequences of--

01:53:20.470 --> 01:53:22.590 align:middle line:84%
basically, show that
there's path dependence

01:53:22.590 --> 01:53:29.710 align:middle line:84%
and you can have a good market
environment, a good demand

01:53:29.710 --> 01:53:30.750 align:middle line:90%
environment.

01:53:30.750 --> 01:53:35.710 align:middle line:84%
And when you couple
forecasting, which both--

01:53:35.710 --> 01:53:38.070 align:middle line:84%
which two competitors
are engaged

01:53:38.070 --> 01:53:39.810 align:middle line:84%
in forecasting in
that environment,

01:53:39.810 --> 01:53:43.030 align:middle line:84%
it can really shift kind
of the realized demand

01:53:43.030 --> 01:53:45.750 align:middle line:90%
and the performance outcomes.

01:53:45.750 --> 01:53:50.770 align:middle line:84%
Just based on the pairing of
those forecast sensitivities,

01:53:50.770 --> 01:53:55.642 align:middle line:84%
it can change in the same
type of demand environment.

01:53:55.642 --> 01:53:57.850 align:middle line:84%
AUDIENCE: So you still have
the different timescales,

01:53:57.850 --> 01:54:00.230 align:middle line:90%
different time frames.

01:54:00.230 --> 01:54:02.230 align:middle line:84%
AUDIENCE: The time
scale issue of planning

01:54:02.230 --> 01:54:05.390 align:middle line:90%
went away in this version, yeah.

01:54:05.390 --> 01:54:08.030 align:middle line:84%
There is temporal
complexity that I

01:54:08.030 --> 01:54:11.270 align:middle line:84%
think will be important
because you're

01:54:11.270 --> 01:54:16.910 align:middle line:84%
kind of making a forecast,
comparing forecasts, and then

01:54:16.910 --> 01:54:17.730 align:middle line:90%
doing two things.

01:54:17.730 --> 01:54:19.590 align:middle line:84%
You're adjusting your
prices, and you're

01:54:19.590 --> 01:54:23.990 align:middle line:84%
adjusting your forecast
of remaining demand.

01:54:23.990 --> 01:54:27.650 align:middle line:84%
Yeah, there's two
people doing pricing.

01:54:27.650 --> 01:54:29.650 align:middle line:84%
HAZHIR RAHMANDAD: So I
take kind of big picture,

01:54:29.650 --> 01:54:32.110 align:middle line:84%
everybody had that
feedback of, OK,

01:54:32.110 --> 01:54:34.650 align:middle line:84%
this is not very clear
what the exact problem is.

01:54:34.650 --> 01:54:36.950 align:middle line:84%
And, sometimes, these
theoretical words,

01:54:36.950 --> 01:54:40.090 align:middle line:84%
like organizational learning,
temporal complexity,

01:54:40.090 --> 01:54:42.870 align:middle line:84%
they're nice for selling
the paper, ultimately,

01:54:42.870 --> 01:54:44.650 align:middle line:90%
to the academic audiences.

01:54:44.650 --> 01:54:47.150 align:middle line:84%
But it's not helpful
as a starting point

01:54:47.150 --> 01:54:50.550 align:middle line:84%
because it doesn't tie you to a
very concrete problem to model

01:54:50.550 --> 01:54:51.690 align:middle line:90%
and question to model.

01:54:51.690 --> 01:54:54.270 align:middle line:84%
We have talked about these
different ways of defining

01:54:54.270 --> 01:54:57.230 align:middle line:84%
problems, whether you're trying
to explain a reference mode,

01:54:57.230 --> 01:55:01.190 align:middle line:84%
you're trying to look at a
policy or a few policy levers,

01:55:01.190 --> 01:55:04.030 align:middle line:84%
or you are picking a mechanism
that you have observed

01:55:04.030 --> 01:55:05.750 align:middle line:84%
as kind of a structure
of the system

01:55:05.750 --> 01:55:09.480 align:middle line:84%
and trying to explore
the implications.

01:55:09.480 --> 01:55:11.860 align:middle line:84%
Do you now have a better
feel which of these three

01:55:11.860 --> 01:55:13.660 align:middle line:90%
may best fit what you're doing?

01:55:13.660 --> 01:55:15.258 align:middle line:90%
AUDIENCE: Third category.

01:55:15.258 --> 01:55:16.800 align:middle line:84%
HAZHIR RAHMANDAD:
So, basically, what

01:55:16.800 --> 01:55:19.480 align:middle line:84%
are the mechanisms that
you are focusing on

01:55:19.480 --> 01:55:21.183 align:middle line:90%
to explore their implications?

01:55:21.183 --> 01:55:22.600 align:middle line:84%
AUDIENCE: Yeah,
the main mechanism

01:55:22.600 --> 01:55:30.080 align:middle line:84%
is this process of
revenue management, where

01:55:30.080 --> 01:55:34.680 align:middle line:84%
you have a flight taking
off in a year from now.

01:55:34.680 --> 01:55:37.120 align:middle line:84%
And every day you
take bookings, you

01:55:37.120 --> 01:55:39.360 align:middle line:90%
have to adjust kind of your--

01:55:39.360 --> 01:55:48.240 align:middle line:84%
so it's the mechanism of
dynamic forecasting and revenue

01:55:48.240 --> 01:55:50.440 align:middle line:84%
management coupled
with competition.

01:55:50.440 --> 01:55:54.880 align:middle line:84%
And I want to see, when you
put those two things together,

01:55:54.880 --> 01:55:55.900 align:middle line:90%
how do they interact?

01:55:55.900 --> 01:55:57.300 align:middle line:90%
What's the kind of--

01:55:57.300 --> 01:56:01.040 align:middle line:90%


01:56:01.040 --> 01:56:03.600 align:middle line:84%
yeah, I'm interested
in that parameter space

01:56:03.600 --> 01:56:07.210 align:middle line:84%
when you have different kind of
adjustment or nerve sensitivity.

01:56:07.210 --> 01:56:09.910 align:middle line:84%
HAZHIR RAHMANDAD: And you have,
basically, some hypothesis.

01:56:09.910 --> 01:56:11.330 align:middle line:84%
And the hypothesis
is, basically,

01:56:11.330 --> 01:56:14.970 align:middle line:84%
a connection between a structure
and a behavior that you think

01:56:14.970 --> 01:56:16.130 align:middle line:90%
may be happening.

01:56:16.130 --> 01:56:18.010 align:middle line:84%
And your hypothesis
is that, when

01:56:18.010 --> 01:56:23.050 align:middle line:84%
you have competition and these
kind of continuous adjustment of

01:56:23.050 --> 01:56:25.480 align:middle line:90%
pricing and--

01:56:25.480 --> 01:56:26.443 align:middle line:90%
AUDIENCE: It's pricing.

01:56:26.443 --> 01:56:28.610 align:middle line:84%
HAZHIR RAHMANDAD: It's
largely pricing in this case.

01:56:28.610 --> 01:56:31.985 align:middle line:84%
Then you may get some
inefficiencies in the system.

01:56:31.985 --> 01:56:32.610 align:middle line:90%
AUDIENCE: Yeah.

01:56:32.610 --> 01:56:34.818 align:middle line:84%
HAZHIR RAHMANDAD: And that's
your hypothesis as well.

01:56:34.818 --> 01:56:37.070 align:middle line:84%
So it's a little bit of
the first approach as well.

01:56:37.070 --> 01:56:40.490 align:middle line:84%
That is, you actually came
into this by the feeling

01:56:40.490 --> 01:56:44.410 align:middle line:84%
internally that there are some
inefficiencies in the planning

01:56:44.410 --> 01:56:47.710 align:middle line:84%
among the airlines that,
in the bigger picture,

01:56:47.710 --> 01:56:51.450 align:middle line:84%
combines pricing and longer
term capacity planning.

01:56:51.450 --> 01:56:53.310 align:middle line:84%
Then you narrowed
it down into, OK,

01:56:53.310 --> 01:56:57.210 align:middle line:84%
let me understand the pricing
side under competition

01:56:57.210 --> 01:56:59.970 align:middle line:84%
to see whether I can see
inefficiencies, problems,

01:56:59.970 --> 01:57:03.470 align:middle line:84%
that may just come from the
standard pricing process,

01:57:03.470 --> 01:57:06.660 align:middle line:84%
and then perhaps connect it
to the capacity planning.

01:57:06.660 --> 01:57:15.260 align:middle line:84%
AUDIENCE: Because there's
two kind of time horizons,

01:57:15.260 --> 01:57:19.980 align:middle line:84%
and it's too hard to think about
them interacting with each other

01:57:19.980 --> 01:57:24.860 align:middle line:84%
unless you've figured out
how one works by itself.

01:57:24.860 --> 01:57:27.780 align:middle line:84%
And then you can, perhaps,
have a clear story

01:57:27.780 --> 01:57:32.780 align:middle line:84%
about that second kind of
longer term capacity planning

01:57:32.780 --> 01:57:33.400 align:middle line:90%
discussion.

01:57:33.400 --> 01:57:37.460 align:middle line:84%
And then you could couple them
together and see what happens.

01:57:37.460 --> 01:57:38.940 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, so I think

01:57:38.940 --> 01:57:41.940 align:middle line:84%
this was a good example
of going through a more

01:57:41.940 --> 01:57:44.780 align:middle line:84%
challenging problem definition
that started with a feeling

01:57:44.780 --> 01:57:48.300 align:middle line:84%
that things are not really
doing that well in the airline

01:57:48.300 --> 01:57:50.780 align:middle line:90%
industry in some planning space.

01:57:50.780 --> 01:57:54.540 align:middle line:84%
So Jason has experience in that
space and brought that concern,

01:57:54.540 --> 01:57:58.000 align:middle line:84%
but it wasn't a very
well-defined problem.

01:57:58.000 --> 01:58:00.040 align:middle line:84%
Then he brought it into
the question of, OK,

01:58:00.040 --> 01:58:02.430 align:middle line:84%
there is this shorter
term and longer term time

01:58:02.430 --> 01:58:03.850 align:middle line:90%
horizons of planning.

01:58:03.850 --> 01:58:08.150 align:middle line:84%
And I think something is
not working perfectly there.

01:58:08.150 --> 01:58:09.990 align:middle line:84%
And then from
there into, OK, let

01:58:09.990 --> 01:58:14.470 align:middle line:84%
me understand this shorter
term horizon with competition

01:58:14.470 --> 01:58:17.190 align:middle line:84%
because I think
competition matters here.

01:58:17.190 --> 01:58:23.130 align:middle line:84%
So now we shifted from
a reference mode type E,

01:58:23.130 --> 01:58:26.390 align:middle line:84%
but not a clean reference
mode into more of a mechanism

01:58:26.390 --> 01:58:28.550 align:middle line:84%
that you need to
model, with the idea

01:58:28.550 --> 01:58:32.130 align:middle line:84%
that maybe it contributes to
a problematic reference mode.

01:58:32.130 --> 01:58:34.250 align:middle line:84%
And maybe the result
would be that it doesn't.

01:58:34.250 --> 01:58:36.430 align:middle line:90%
It's perfectly fine.

01:58:36.430 --> 01:58:39.430 align:middle line:84%
AUDIENCE: That part
of it is I'm used to--

01:58:39.430 --> 01:58:43.190 align:middle line:84%
part of my challenge with
this exercise is like,

01:58:43.190 --> 01:58:45.430 align:middle line:84%
do I need to know
in advance that it's

01:58:45.430 --> 01:58:51.030 align:middle line:84%
going to yield a problem or
give a specific behavior?

01:58:51.030 --> 01:58:53.030 align:middle line:84%
If you did know that,
then why model it?

01:58:53.030 --> 01:58:54.113 align:middle line:90%
HAZHIR RAHMANDAD: Exactly.

01:58:54.113 --> 01:58:55.850 align:middle line:84%
So the answer to
that is always no.

01:58:55.850 --> 01:58:57.470 align:middle line:84%
You don't need to
know that it will

01:58:57.470 --> 01:58:59.050 align:middle line:90%
create a problematic behavior.

01:58:59.050 --> 01:59:02.063 align:middle line:84%
Otherwise, why would I build
the model in the first place?

01:59:02.063 --> 01:59:03.980 align:middle line:84%
AUDIENCE: So then what
is a problem statement?

01:59:03.980 --> 01:59:10.600 align:middle line:84%
The problem statement is one of
these three categories, where

01:59:10.600 --> 01:59:16.240 align:middle line:84%
you're observing that there's
some conflict or tension,

01:59:16.240 --> 01:59:19.175 align:middle line:90%
potential conflict or tension.

01:59:19.175 --> 01:59:20.800 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, and in a sense,

01:59:20.800 --> 01:59:23.740 align:middle line:84%
it doesn't need to be
any of them exclusively.

01:59:23.740 --> 01:59:26.560 align:middle line:84%
It is kind of a
mental conversation

01:59:26.560 --> 01:59:29.320 align:middle line:84%
between these different
ways of anchoring what

01:59:29.320 --> 01:59:30.660 align:middle line:90%
you're doing in the modeling.

01:59:30.660 --> 01:59:32.640 align:middle line:84%
So one way is to
think of it, I'm

01:59:32.640 --> 01:59:34.420 align:middle line:84%
trying to explain
this mode of behavior.

01:59:34.420 --> 01:59:37.240 align:middle line:84%
But in this case, you don't have
a very clean mode of behavior

01:59:37.240 --> 01:59:40.560 align:middle line:84%
that you can explain with
certainty because you don't have

01:59:40.560 --> 01:59:44.800 align:middle line:84%
actual evidence of
significant inefficiencies,

01:59:44.800 --> 01:59:47.600 align:middle line:84%
that you can come and
show me and convince me

01:59:47.600 --> 01:59:48.960 align:middle line:90%
that there is some positive--

01:59:48.960 --> 01:59:54.327 align:middle line:84%
Cathy's problem does have a more
clear kind of behavior over--

01:59:54.327 --> 01:59:56.160 align:middle line:84%
AUDIENCE: Just don't
make sense [INAUDIBLE].

01:59:56.160 --> 01:59:57.220 align:middle line:84%
HAZHIR RAHMANDAD: Just,
in the first order,

01:59:57.220 --> 01:59:58.137 align:middle line:90%
they don't make sense.

01:59:58.137 --> 02:00:01.730 align:middle line:90%
So now everybody is hooked.

02:00:01.730 --> 02:00:04.770 align:middle line:84%
But in your case, you see,
I have this nagging feeling

02:00:04.770 --> 02:00:06.710 align:middle line:90%
that there is something.

02:00:06.710 --> 02:00:10.390 align:middle line:84%
And then the mechanism behind
it, let me talk about mechanism.

02:00:10.390 --> 02:00:13.530 align:middle line:84%
So now it is bringing you
to the space of mechanisms.

02:00:13.530 --> 02:00:16.610 align:middle line:84%
And you can anchor it now
to the space of mechanisms

02:00:16.610 --> 02:00:18.270 align:middle line:84%
and defining the
problem around that.

02:00:18.270 --> 02:00:20.450 align:middle line:90%
And that's perfectly fine.

02:00:20.450 --> 02:00:23.290 align:middle line:84%
But you can see these
different problem

02:00:23.290 --> 02:00:25.370 align:middle line:84%
definition approaches
are emerging out

02:00:25.370 --> 02:00:27.403 align:middle line:84%
of these problem definitions
that you guys have

02:00:27.403 --> 02:00:28.070 align:middle line:90%
been working on.

02:00:28.070 --> 02:00:30.170 align:middle line:84%
And that's exactly
what we want to have.

02:00:30.170 --> 02:00:35.170 align:middle line:84%
So Sercin's problem
definition is--

02:00:35.170 --> 02:00:38.110 align:middle line:84%
actually, he's not
here today, but--

02:00:38.110 --> 02:00:40.990 align:middle line:90%


02:00:40.990 --> 02:00:44.558 align:middle line:90%
AUDIENCE: [INAUDIBLE]

02:00:44.558 --> 02:00:45.850 align:middle line:90%
HAZHIR RAHMANDAD: Oh, yeah, OK.

02:00:45.850 --> 02:00:48.550 align:middle line:84%
So aggregate business
behavior under uncertainty,

02:00:48.550 --> 02:00:52.812 align:middle line:84%
endogenous sentiments,
macroeconomic--

02:00:52.812 --> 02:00:53.770 align:middle line:90%
AUDIENCE: Fluctuations.

02:00:53.770 --> 02:00:56.210 align:middle line:90%
HAZHIR RAHMANDAD: Fluctuations.

02:00:56.210 --> 02:01:01.590 align:middle line:84%
This is actually a
pretty broad problem.

02:01:01.590 --> 02:01:04.730 align:middle line:90%


02:01:04.730 --> 02:01:09.650 align:middle line:84%
So this is kind of focused
on an academic audience.

02:01:09.650 --> 02:01:17.990 align:middle line:84%
And I think we have
a few feedback items.

02:01:17.990 --> 02:01:30.250 align:middle line:84%
So we have-- who
wants to go first?

02:01:30.250 --> 02:01:33.110 align:middle line:84%
Jake, do you want to
share your feedback?

02:01:33.110 --> 02:01:35.745 align:middle line:90%
And then Maria, and then Ross?

02:01:35.745 --> 02:01:36.370 align:middle line:90%
AUDIENCE: Sure.

02:01:36.370 --> 02:01:39.730 align:middle line:90%


02:01:39.730 --> 02:01:41.870 align:middle line:84%
So I think I found
it interesting.

02:01:41.870 --> 02:01:46.450 align:middle line:84%
I got a little bit confused
kind of in the distinction

02:01:46.450 --> 02:01:48.130 align:middle line:84%
he's making between
risk and uncertainty

02:01:48.130 --> 02:01:51.010 align:middle line:84%
versus this idea of
uncertainty and sentiment

02:01:51.010 --> 02:01:53.170 align:middle line:90%
that's being modeled.

02:01:53.170 --> 02:01:56.300 align:middle line:84%
And, particularly, I
guess it's being applied

02:01:56.300 --> 02:02:02.000 align:middle line:84%
in the context of operations
and sort of buffer planning,

02:02:02.000 --> 02:02:05.860 align:middle line:84%
I guess, is the idea or
what I took away from it.

02:02:05.860 --> 02:02:08.740 align:middle line:84%
And it mentions as
well that you're

02:02:08.740 --> 02:02:12.740 align:middle line:84%
going to be working
in both banks

02:02:12.740 --> 02:02:17.100 align:middle line:84%
and household-like reactions
to everything, as well

02:02:17.100 --> 02:02:19.140 align:middle line:90%
as the firms.

02:02:19.140 --> 02:02:24.080 align:middle line:84%
And it just feels
generally very broad to me.

02:02:24.080 --> 02:02:25.300 align:middle line:90%
HAZHIR RAHMANDAD: Yeah.

02:02:25.300 --> 02:02:30.220 align:middle line:84%
AUDIENCE: But so I guess I'm
unsure where the crux is.

02:02:30.220 --> 02:02:33.300 align:middle line:84%
Is it monitoring
operations within--

02:02:33.300 --> 02:02:36.320 align:middle line:84%
operations buffer
planning with sentiment?

02:02:36.320 --> 02:02:38.372 align:middle line:90%
Is that the idea?

02:02:38.372 --> 02:02:40.080 align:middle line:84%
HAZHIR RAHMANDAD:
That's a good question.

02:02:40.080 --> 02:02:41.622 align:middle line:84%
And I think, kind
of, it is something

02:02:41.622 --> 02:02:46.620 align:middle line:84%
that Sercin needs to answer
because, basically, he

02:02:46.620 --> 02:02:49.700 align:middle line:84%
starts with a very
fundamental question of,

02:02:49.700 --> 02:02:52.100 align:middle line:84%
there is uncertainty,
there is risk,

02:02:52.100 --> 02:02:54.030 align:middle line:84%
and there is buffering
against those

02:02:54.030 --> 02:02:56.590 align:middle line:84%
that households
and businesses do.

02:02:56.590 --> 02:03:02.190 align:middle line:84%
And how that buffering against
risk may happen dynamically

02:03:02.190 --> 02:03:03.930 align:middle line:90%
is kind of the problem space.

02:03:03.930 --> 02:03:08.930 align:middle line:84%
But it is less clear exactly
how you narrow that down

02:03:08.930 --> 02:03:10.710 align:middle line:84%
because that
becomes, potentially,

02:03:10.710 --> 02:03:12.530 align:middle line:90%
modeling the whole economy.

02:03:12.530 --> 02:03:17.430 align:middle line:84%
And that's way too complex
a problem to tackle,

02:03:17.430 --> 02:03:21.210 align:middle line:84%
even too ill-defined a problem
to tackle in the first place.

02:03:21.210 --> 02:03:22.970 align:middle line:84%
Modeling the economy
is not enough.

02:03:22.970 --> 02:03:25.170 align:middle line:90%
It's just too general.

02:03:25.170 --> 02:03:27.910 align:middle line:90%
You need a problem within that.

02:03:27.910 --> 02:03:28.830 align:middle line:90%
Yep.

02:03:28.830 --> 02:03:32.250 align:middle line:84%
Maria, do you want to
share any thoughts you had?

02:03:32.250 --> 02:03:37.910 align:middle line:90%


02:03:37.910 --> 02:03:40.790 align:middle line:84%
AUDIENCE: Sorry, I
forgot to unmute myself.

02:03:40.790 --> 02:03:43.890 align:middle line:84%
So kind of similar
to what you said,

02:03:43.890 --> 02:03:48.550 align:middle line:84%
I thought it was
very broad still

02:03:48.550 --> 02:03:50.810 align:middle line:84%
and written for an
academic audience,

02:03:50.810 --> 02:03:54.600 align:middle line:84%
so kind of very far
from becoming a modeling

02:03:54.600 --> 02:03:55.900 align:middle line:90%
problem at this stage.

02:03:55.900 --> 02:03:59.900 align:middle line:84%
So I started from the
basics, let's say.

02:03:59.900 --> 02:04:03.020 align:middle line:84%
So what would be the
intended use of the model?

02:04:03.020 --> 02:04:06.000 align:middle line:84%
Would it be to explain
the reference mode,

02:04:06.000 --> 02:04:08.840 align:middle line:84%
assess policy
interventions, or find

02:04:08.840 --> 02:04:12.560 align:middle line:90%
the implications of mechanisms?

02:04:12.560 --> 02:04:19.000 align:middle line:84%
Yeah, is it for theory building
or sensitivity exploration?

02:04:19.000 --> 02:04:23.120 align:middle line:84%
Yeah, something about
the model boundary

02:04:23.120 --> 02:04:27.240 align:middle line:84%
as well could have been
useful, things like that.

02:04:27.240 --> 02:04:29.680 align:middle line:84%
Yeah, kind of going to
the basics, I would say.

02:04:29.680 --> 02:04:31.320 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, now, so I

02:04:31.320 --> 02:04:34.680 align:middle line:84%
think kind of in the second
part, towards the end,

02:04:34.680 --> 02:04:38.380 align:middle line:84%
it tries to become more
specific, which is very helpful.

02:04:38.380 --> 02:04:42.420 align:middle line:84%
So Sercin is highlighting
that you have agents.

02:04:42.420 --> 02:04:45.320 align:middle line:84%
Each agent is represented
with a balance sheet.

02:04:45.320 --> 02:04:49.490 align:middle line:84%
They have fund
and goods that are

02:04:49.490 --> 02:04:54.490 align:middle line:84%
flowing between different agents
that follow the accounting

02:04:54.490 --> 02:04:56.370 align:middle line:90%
principles.

02:04:56.370 --> 02:04:59.310 align:middle line:84%
So it kind of gives
a big picture view.

02:04:59.310 --> 02:05:01.950 align:middle line:84%
In fact, the agents are
divided into households.

02:05:01.950 --> 02:05:05.770 align:middle line:84%
So they may buy goods, which
means you give money to somebody

02:05:05.770 --> 02:05:07.450 align:middle line:90%
and get goods from them.

02:05:07.450 --> 02:05:10.310 align:middle line:84%
You have firms that are
selling goods, basically,

02:05:10.310 --> 02:05:11.850 align:middle line:90%
and producing goods.

02:05:11.850 --> 02:05:14.810 align:middle line:84%
You have banks that
lend money to people.

02:05:14.810 --> 02:05:18.890 align:middle line:84%
But if you try to build
all of these agents,

02:05:18.890 --> 02:05:22.150 align:middle line:84%
this is really a
full economy model.

02:05:22.150 --> 02:05:24.690 align:middle line:84%
There are models like
this that people build.

02:05:24.690 --> 02:05:29.610 align:middle line:84%
I'm not saying you can't do
it, but it is pretty ambitious.

02:05:29.610 --> 02:05:32.530 align:middle line:84%
Sources of inertia,
it's capital stock

02:05:32.530 --> 02:05:34.710 align:middle line:84%
for firms, inventories
of the firms.

02:05:34.710 --> 02:05:37.450 align:middle line:84%
So if you're accounting for
inventories in these dynamics,

02:05:37.450 --> 02:05:40.710 align:middle line:84%
that's yet another
layer of complexity.

02:05:40.710 --> 02:05:45.490 align:middle line:84%
It's kind of, you're going into
more detail for businesses.

02:05:45.490 --> 02:05:49.220 align:middle line:84%
Liabilities, cash is
stock, and then you

02:05:49.220 --> 02:05:54.540 align:middle line:84%
have sentiment, which is
a whole different space.

02:05:54.540 --> 02:05:58.340 align:middle line:84%
And then reference
modes, income,

02:05:58.340 --> 02:06:02.900 align:middle line:84%
sentiments, potential
oscillations,

02:06:02.900 --> 02:06:06.140 align:middle line:84%
sensitivity of parameters of
the real sector with respect

02:06:06.140 --> 02:06:08.800 align:middle line:90%
to sentiments and so on.

02:06:08.800 --> 02:06:11.020 align:middle line:84%
Ross, do you want
to add something?

02:06:11.020 --> 02:06:13.500 align:middle line:84%
AUDIENCE: Yeah, I guess it's
similar in the sense that

02:06:13.500 --> 02:06:17.720 align:middle line:84%
simplification, maybe you can
use household demand instead

02:06:17.720 --> 02:06:21.660 align:middle line:84%
of household-- or interest
rate instead of banks,

02:06:21.660 --> 02:06:24.740 align:middle line:84%
and simplify from
capital [INAUDIBLE]

02:06:24.740 --> 02:06:27.020 align:middle line:90%
to assets and liabilities.

02:06:27.020 --> 02:06:29.460 align:middle line:84%
Another question
was like, sentiment

02:06:29.460 --> 02:06:31.980 align:middle line:84%
sounds like
something irrational,

02:06:31.980 --> 02:06:35.300 align:middle line:84%
in that it is a function
of market signals,

02:06:35.300 --> 02:06:37.660 align:middle line:90%
like growth and volatility.

02:06:37.660 --> 02:06:41.020 align:middle line:84%
I was curious how, in
general, someone would

02:06:41.020 --> 02:06:43.580 align:middle line:90%
model something irrational.

02:06:43.580 --> 02:06:45.900 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, so this is--

02:06:45.900 --> 02:06:48.740 align:middle line:84%
now, Sercin is an economist,
and so he has experience

02:06:48.740 --> 02:06:50.320 align:middle line:90%
working on these problems.

02:06:50.320 --> 02:06:53.220 align:middle line:84%
So if somebody
without experience

02:06:53.220 --> 02:06:54.900 align:middle line:84%
would have come
and proposed this,

02:06:54.900 --> 02:06:57.920 align:middle line:84%
I would say, no, don't
even get us started.

02:06:57.920 --> 02:07:00.500 align:middle line:84%
But this is kind of what--
he has spent enough time

02:07:00.500 --> 02:07:02.440 align:middle line:90%
to know the lay of the land.

02:07:02.440 --> 02:07:05.080 align:middle line:84%
And there is kind
of good modeling

02:07:05.080 --> 02:07:08.260 align:middle line:84%
that is a starting
point he can draw upon.

02:07:08.260 --> 02:07:13.140 align:middle line:90%


02:07:13.140 --> 02:07:16.420 align:middle line:84%
But still, without a more
clear problem definition

02:07:16.420 --> 02:07:18.520 align:middle line:84%
of what you want to
do with this model,

02:07:18.520 --> 02:07:21.180 align:middle line:84%
it is a little bit harder
to say, what is in?

02:07:21.180 --> 02:07:22.300 align:middle line:90%
And what is out?

02:07:22.300 --> 02:07:25.260 align:middle line:84%
So is it a prediction tool
at the end of the day?

02:07:25.260 --> 02:07:28.180 align:middle line:84%
Is it a new theory development
tool at the end of the day?

02:07:28.180 --> 02:07:30.660 align:middle line:84%
That you would
say, OK, nobody has

02:07:30.660 --> 02:07:37.020 align:middle line:84%
looked at these alternative
ways of projection

02:07:37.020 --> 02:07:39.700 align:middle line:84%
into the future of
opportunities to invest

02:07:39.700 --> 02:07:42.900 align:middle line:90%
or opportunities to consume.

02:07:42.900 --> 02:07:46.910 align:middle line:84%
And this alternative way
of future projections

02:07:46.910 --> 02:07:50.970 align:middle line:84%
makes a big difference into
how we understand the economy.

02:07:50.970 --> 02:07:57.630 align:middle line:84%
So that's kind of going to
this expectations or sentiment

02:07:57.630 --> 02:07:59.990 align:middle line:90%
question.

02:07:59.990 --> 02:08:02.630 align:middle line:84%
Then you need to narrow
down, what exactly

02:08:02.630 --> 02:08:07.270 align:middle line:84%
is the sentiment of space,
expectation space, that has not

02:08:07.270 --> 02:08:10.390 align:middle line:84%
been explored, that you are
bringing in a new formulation

02:08:10.390 --> 02:08:12.550 align:middle line:90%
there?

02:08:12.550 --> 02:08:15.110 align:middle line:84%
It might be-- so that's
the type of question

02:08:15.110 --> 02:08:19.230 align:middle line:84%
that I've been asking,
but there is also

02:08:19.230 --> 02:08:22.710 align:middle line:84%
work that does basics
of this machinery.

02:08:22.710 --> 02:08:24.370 align:middle line:84%
So you can actually
draw upon it.

02:08:24.370 --> 02:08:27.515 align:middle line:84%
There is agent-based
modeling that has done this.

02:08:27.515 --> 02:08:29.890 align:middle line:84%
There's kind of history in
system dynamics of doing this.

02:08:29.890 --> 02:08:33.430 align:middle line:84%
There are these models
of macroeconomic behavior

02:08:33.430 --> 02:08:37.110 align:middle line:84%
with firms and households
in those models,

02:08:37.110 --> 02:08:38.950 align:middle line:90%
potentially adding banks.

02:08:38.950 --> 02:08:42.460 align:middle line:84%
It's can become very
complex, very quickly.

02:08:42.460 --> 02:08:44.900 align:middle line:90%
So I'm worried about that.

02:08:44.900 --> 02:08:48.680 align:middle line:84%
But, otherwise, the
definition of stocks

02:08:48.680 --> 02:08:54.440 align:middle line:84%
flows ideas are a
solid space to explore.

02:08:54.440 --> 02:08:58.340 align:middle line:84%
So let's see what
else we have here.

02:08:58.340 --> 02:09:02.820 align:middle line:84%
So we have feedback
from Hannah for Oriana.

02:09:02.820 --> 02:09:08.573 align:middle line:84%
So let's take a quick
look at Oriana's problem.

02:09:08.573 --> 02:09:10.240 align:middle line:84%
So this is the first
version, and Oriana

02:09:10.240 --> 02:09:11.620 align:middle line:90%
has updated hers as well.

02:09:11.620 --> 02:09:13.400 align:middle line:84%
So do you want to
give a quick overview

02:09:13.400 --> 02:09:15.360 align:middle line:90%
of what you were interested in?

02:09:15.360 --> 02:09:17.160 align:middle line:84%
AUDIENCE: So I'll only
go over proposal one

02:09:17.160 --> 02:09:20.640 align:middle line:84%
because that was already
pretty convoluted.

02:09:20.640 --> 02:09:23.980 align:middle line:84%
And then if I pare it down even
further to clothing brands,

02:09:23.980 --> 02:09:28.080 align:middle line:84%
I was thinking about the ways
that the secondhand market

02:09:28.080 --> 02:09:29.720 align:middle line:84%
interacts with
the primary market

02:09:29.720 --> 02:09:33.420 align:middle line:84%
when it comes to that because,
depending on what the brand is,

02:09:33.420 --> 02:09:36.400 align:middle line:84%
let's say, take, for example,
Hermes versus Supreme.

02:09:36.400 --> 02:09:38.400 align:middle line:84%
For Supreme, the
secondhand market,

02:09:38.400 --> 02:09:40.570 align:middle line:84%
it being sold out
actually increases

02:09:40.570 --> 02:09:43.690 align:middle line:84%
the prestige and hype around the
brand versus if you, say, look

02:09:43.690 --> 02:09:46.530 align:middle line:84%
at something like Hermes,
being on the secondhand market

02:09:46.530 --> 02:09:48.690 align:middle line:84%
and falling into the
wrong kind of consumer

02:09:48.690 --> 02:09:50.710 align:middle line:84%
actually destroys
brand prestige.

02:09:50.710 --> 02:09:52.210 align:middle line:90%
And that's its own problem.

02:09:52.210 --> 02:09:55.690 align:middle line:84%
But the feedback from
both Kajir and Hannah

02:09:55.690 --> 02:09:58.090 align:middle line:84%
was that these are way
too broad and I need

02:09:58.090 --> 02:10:01.030 align:middle line:90%
to focus on just one thing.

02:10:01.030 --> 02:10:03.610 align:middle line:84%
So in the updated proposal,
I'm focusing specifically

02:10:03.610 --> 02:10:05.210 align:middle line:90%
on Supreme.

02:10:05.210 --> 02:10:07.890 align:middle line:84%
And so it's like,
Supreme doesn't actually

02:10:07.890 --> 02:10:11.570 align:middle line:84%
offer any of physical,
better product.

02:10:11.570 --> 02:10:13.530 align:middle line:84%
The t-shirt you buy
at Supreme is just

02:10:13.530 --> 02:10:16.190 align:middle line:84%
like a Hanes t-shirt with
the Supreme logo on it.

02:10:16.190 --> 02:10:18.270 align:middle line:84%
So they're not actually
competing on quality.

02:10:18.270 --> 02:10:21.050 align:middle line:84%
So what they are competing
on is like prestige,

02:10:21.050 --> 02:10:23.250 align:middle line:84%
like clout and
cultural relevance.

02:10:23.250 --> 02:10:25.530 align:middle line:84%
But an interesting
issue that comes

02:10:25.530 --> 02:10:28.050 align:middle line:84%
from that, which is the people
that made Supreme culturally

02:10:28.050 --> 02:10:29.670 align:middle line:90%
relevant, are skaters.

02:10:29.670 --> 02:10:33.970 align:middle line:84%
Skaters aren't trying to
spend $700 on a t-shirt.

02:10:33.970 --> 02:10:37.110 align:middle line:84%
But the reason Supreme
has the prestige it does

02:10:37.110 --> 02:10:38.860 align:middle line:84%
and it sells out
so quickly because,

02:10:38.860 --> 02:10:41.900 align:middle line:84%
on the secondhand market, people
will buy Supreme and resell it

02:10:41.900 --> 02:10:43.300 align:middle line:90%
for $700.

02:10:43.300 --> 02:10:45.100 align:middle line:84%
And so there the
problem becomes,

02:10:45.100 --> 02:10:46.740 align:middle line:90%
Supreme is losing out on money.

02:10:46.740 --> 02:10:49.880 align:middle line:84%
If retail is $100 and it's
getting resold for $700,

02:10:49.880 --> 02:10:52.200 align:middle line:84%
that's $600 of profit
that they've lost.

02:10:52.200 --> 02:10:54.140 align:middle line:84%
But without the
secondhand market,

02:10:54.140 --> 02:10:57.460 align:middle line:84%
they lose a bunch of
that prestige that

02:10:57.460 --> 02:11:01.340 align:middle line:84%
allows them to sell out in
the first place, which is also

02:11:01.340 --> 02:11:03.620 align:middle line:84%
mixed with, they
still maybe need

02:11:03.620 --> 02:11:05.693 align:middle line:84%
to keep their cultural
relevance because,

02:11:05.693 --> 02:11:07.860 align:middle line:84%
without the skaters and the
people who actually made

02:11:07.860 --> 02:11:09.560 align:middle line:84%
the brand cool in
the first place,

02:11:09.560 --> 02:11:11.700 align:middle line:84%
being able to wear
the brand, then

02:11:11.700 --> 02:11:13.540 align:middle line:84%
you just get filled
with all these,

02:11:13.540 --> 02:11:17.440 align:middle line:84%
I guess, quote, unquote,
posers wearing Supreme.

02:11:17.440 --> 02:11:19.160 align:middle line:90%
And then it becomes very uncool.

02:11:19.160 --> 02:11:22.500 align:middle line:84%
And then they, for example,
no longer sell out in minutes.

02:11:22.500 --> 02:11:25.600 align:middle line:84%
This was like a brief period of,
let's say, four to five years.

02:11:25.600 --> 02:11:29.660 align:middle line:84%
And so looking at the ways
that the secondhand market

02:11:29.660 --> 02:11:33.100 align:middle line:84%
and the wealth disparity
interacts with both profits

02:11:33.100 --> 02:11:35.380 align:middle line:84%
and cultural relevance
for a brand like Supreme

02:11:35.380 --> 02:11:40.550 align:middle line:84%
that really is only fighting on
prestige and cultural relevance

02:11:40.550 --> 02:11:42.330 align:middle line:84%
and no actual
indicators of quality,

02:11:42.330 --> 02:11:46.310 align:middle line:90%
unlike other luxury firms.

02:11:46.310 --> 02:11:48.230 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, go ahead.

02:11:48.230 --> 02:11:51.430 align:middle line:84%
AUDIENCE: I was
thinking about how

02:11:51.430 --> 02:11:54.870 align:middle line:84%
this might be analogous to
some parts of ticket scalping

02:11:54.870 --> 02:11:58.150 align:middle line:84%
and how, if you're
buying the resold stuff

02:11:58.150 --> 02:12:00.630 align:middle line:84%
and-- you wouldn't want
to brag like, oh, yeah,

02:12:00.630 --> 02:12:02.230 align:middle line:84%
I bought this on the
secondhand market

02:12:02.230 --> 02:12:06.550 align:middle line:84%
and paid $700 for
the Hanes t-shirt.

02:12:06.550 --> 02:12:09.450 align:middle line:84%
And if you're buying
a scalped ticket,

02:12:09.450 --> 02:12:12.923 align:middle line:84%
similarly, you're not
bragging about buying

02:12:12.923 --> 02:12:14.590 align:middle line:84%
the more expensive
version of the ticket

02:12:14.590 --> 02:12:19.470 align:middle line:84%
or supporting the people who
are just buying to resell it.

02:12:19.470 --> 02:12:23.270 align:middle line:84%
And I wonder, yeah, if you have
any thoughts on the people who

02:12:23.270 --> 02:12:28.350 align:middle line:84%
are just getting in the queue
to buy it up really fast, just

02:12:28.350 --> 02:12:32.850 align:middle line:84%
so that they can sell it at the
increased markup and how that--

02:12:32.850 --> 02:12:35.510 align:middle line:84%
AUDIENCE: How does
selling out impact a--

02:12:35.510 --> 02:12:38.390 align:middle line:84%
AUDIENCE: Yeah, but then
people's perception of, oh,

02:12:38.390 --> 02:12:40.510 align:middle line:90%
why did they sell out?

02:12:40.510 --> 02:12:43.330 align:middle line:84%
It would shift from, oh,
because it's very popular

02:12:43.330 --> 02:12:47.150 align:middle line:84%
and everybody who bought this
wants to wear it to, oh, this

02:12:47.150 --> 02:12:50.510 align:middle line:84%
is kind of like a washed
out or saturated brand,

02:12:50.510 --> 02:12:56.150 align:middle line:84%
and it's just all of these
resellers buying it up and then

02:12:56.150 --> 02:12:59.030 align:middle line:84%
selling it at a
super high margin.

02:12:59.030 --> 02:13:04.360 align:middle line:84%
AUDIENCE: Yeah, I feel like
they're similar in the sense of,

02:13:04.360 --> 02:13:07.510 align:middle line:84%
it's kind of that
idea of, oh, it's

02:13:07.510 --> 02:13:09.470 align:middle line:84%
all these posers or
people who don't really

02:13:09.470 --> 02:13:10.810 align:middle line:90%
like the music getting it.

02:13:10.810 --> 02:13:13.060 align:middle line:84%
But I think maybe it's
slightly different because what

02:13:13.060 --> 02:13:16.310 align:middle line:84%
I'm thinking with artists,
let's say a musician,

02:13:16.310 --> 02:13:19.430 align:middle line:84%
is like, at the end of the day,
anyone can listen to the music.

02:13:19.430 --> 02:13:21.830 align:middle line:84%
So you're still going
to have fans coming just

02:13:21.830 --> 02:13:25.615 align:middle line:84%
from enjoying the albums that
they're putting out versus,

02:13:25.615 --> 02:13:26.990 align:middle line:84%
with Supreme, if
no one's wearing

02:13:26.990 --> 02:13:29.350 align:middle line:84%
the clothes, the
skaters can't access

02:13:29.350 --> 02:13:33.200 align:middle line:84%
the clothes, which is actually
the draw, let's say, to Supreme.

02:13:33.200 --> 02:13:35.320 align:middle line:84%
So if you completely cut
off their relationship

02:13:35.320 --> 02:13:40.680 align:middle line:84%
to the clothes, I think
there is an actual collapse

02:13:40.680 --> 02:13:42.960 align:middle line:84%
of the prestige of
the brand versus,

02:13:42.960 --> 02:13:46.880 align:middle line:84%
if Taylor Swift concerts
were pretty much only

02:13:46.880 --> 02:13:49.840 align:middle line:84%
like super wealthy millionaires
and billionaires who

02:13:49.840 --> 02:13:51.480 align:middle line:84%
could see the show,
and then there's

02:13:51.480 --> 02:13:54.200 align:middle line:84%
10 people in the
nosebleeds, I think

02:13:54.200 --> 02:13:56.520 align:middle line:84%
she can still retain
a lot of her audience,

02:13:56.520 --> 02:13:58.920 align:middle line:84%
purely because the actual
music she's selling

02:13:58.920 --> 02:14:02.560 align:middle line:84%
and the reason
she's popular will

02:14:02.560 --> 02:14:04.620 align:middle line:84%
continue to remain
available for everyone.

02:14:04.620 --> 02:14:05.995 align:middle line:84%
AUDIENCE: Yeah,
that makes sense,

02:14:05.995 --> 02:14:07.330 align:middle line:90%
like multi-channel versus--

02:14:07.330 --> 02:14:07.480 align:middle line:90%
HAZHIR RAHMANDAD: Yeah.

02:14:07.480 --> 02:14:08.105 align:middle line:90%
AUDIENCE: Yeah.

02:14:08.105 --> 02:14:11.300 align:middle line:90%


02:14:11.300 --> 02:14:13.760 align:middle line:84%
HAZHIR RAHMANDAD:
Other thoughts?

02:14:13.760 --> 02:14:16.960 align:middle line:84%
You wanted to say
something, Jason.

02:14:16.960 --> 02:14:21.560 align:middle line:84%
AUDIENCE: You reminded
me in that there's

02:14:21.560 --> 02:14:23.140 align:middle line:90%
lots of questions in here.

02:14:23.140 --> 02:14:30.950 align:middle line:84%
And I think it could
benefit from taking a slice

02:14:30.950 --> 02:14:39.715 align:middle line:84%
or perhaps moving slightly
adjacent to the original thing

02:14:39.715 --> 02:14:41.090 align:middle line:84%
that is interesting
to you, which

02:14:41.090 --> 02:14:47.410 align:middle line:84%
is this question about the
properties of the products

02:14:47.410 --> 02:14:49.850 align:middle line:90%
and the connection.

02:14:49.850 --> 02:14:54.030 align:middle line:84%
You're asking this question
about prestige and kind

02:14:54.030 --> 02:14:57.970 align:middle line:84%
of losing contact with the
original population the thing is

02:14:57.970 --> 02:15:01.450 align:middle line:84%
designed for, which is
what's motivating you.

02:15:01.450 --> 02:15:06.770 align:middle line:84%
But maybe there's a smaller,
more concrete question

02:15:06.770 --> 02:15:07.790 align:middle line:90%
you can ask.

02:15:07.790 --> 02:15:11.330 align:middle line:90%


02:15:11.330 --> 02:15:13.170 align:middle line:90%
What that is--

02:15:13.170 --> 02:15:16.930 align:middle line:84%
One place to explore
would be like a question

02:15:16.930 --> 02:15:18.930 align:middle line:90%
about market failures.

02:15:18.930 --> 02:15:22.370 align:middle line:84%
Or not market failure,
but, basically,

02:15:22.370 --> 02:15:28.620 align:middle line:84%
you could ask the question,
it seems inefficient

02:15:28.620 --> 02:15:31.080 align:middle line:84%
that there's this
huge secondary market.

02:15:31.080 --> 02:15:33.900 align:middle line:84%
Why isn't the
primary market able

02:15:33.900 --> 02:15:36.040 align:middle line:90%
to capture all of that revenue?

02:15:36.040 --> 02:15:41.260 align:middle line:84%
And in what ways do they
rely on the secondary market

02:15:41.260 --> 02:15:43.720 align:middle line:90%
to sustain the primary?

02:15:43.720 --> 02:15:46.020 align:middle line:84%
So just very focused
on the relationship

02:15:46.020 --> 02:15:49.460 align:middle line:84%
between primary and
secondary market.

02:15:49.460 --> 02:15:51.660 align:middle line:84%
AUDIENCE: As in
like cutting out,

02:15:51.660 --> 02:15:53.860 align:middle line:84%
let's say, for Supreme,
the skater group entirely?

02:15:53.860 --> 02:15:54.800 align:middle line:90%
Or what do you mean?

02:15:54.800 --> 02:15:57.067 align:middle line:90%


02:15:57.067 --> 02:15:58.400 align:middle line:90%
AUDIENCE: Maybe this is just me.

02:15:58.400 --> 02:16:00.460 align:middle line:90%
This is what I thought about it.

02:16:00.460 --> 02:16:03.860 align:middle line:84%
In the ticket sale space,
if the retail price

02:16:03.860 --> 02:16:06.780 align:middle line:84%
is $100 for a ticket,
but then on Ticketmaster

02:16:06.780 --> 02:16:08.420 align:middle line:84%
or the secondary
platform, people

02:16:08.420 --> 02:16:10.540 align:middle line:90%
are willing to pay $800 or--

02:16:10.540 --> 02:16:13.700 align:middle line:84%
you can sell them
for a lot more.

02:16:13.700 --> 02:16:17.737 align:middle line:84%
You would think the primary
vendor would just sell them

02:16:17.737 --> 02:16:20.320 align:middle line:84%
for that higher price, and that
would be the end of the story.

02:16:20.320 --> 02:16:23.660 align:middle line:84%
Why do these secondary
markets kind of exist?

02:16:23.660 --> 02:16:27.950 align:middle line:84%
Why are they a
necessary consequence?

02:16:27.950 --> 02:16:30.170 align:middle line:84%
AUDIENCE: I guess
in the fashion case,

02:16:30.170 --> 02:16:33.670 align:middle line:84%
it's actually really important
what specific type of brand

02:16:33.670 --> 02:16:34.709 align:middle line:90%
we're talking about.

02:16:34.709 --> 02:16:36.150 align:middle line:84%
So for Supreme, I
think the reason

02:16:36.150 --> 02:16:39.590 align:middle line:84%
why there's some Goldilocks
zone between the resale

02:16:39.590 --> 02:16:42.670 align:middle line:84%
and the retail is Supreme
needs to figure out

02:16:42.670 --> 02:16:47.490 align:middle line:84%
how to actually allow the skater
group to still buy their brand.

02:16:47.490 --> 02:16:50.750 align:middle line:84%
So skaters, we'll
say, are a lot less--

02:16:50.750 --> 02:16:52.290 align:middle line:90%
or a lot more price elastic.

02:16:52.290 --> 02:16:56.969 align:middle line:84%
And so if Supreme starts selling
their stuff at $400 or $500,

02:16:56.969 --> 02:16:59.990 align:middle line:84%
they've now entered just
the luxury brand pricing

02:16:59.990 --> 02:17:01.770 align:middle line:90%
with Fendi and whoever else.

02:17:01.770 --> 02:17:04.910 align:middle line:84%
And they can't compete
with those brands on price

02:17:04.910 --> 02:17:07.209 align:middle line:84%
because that's just not
the branding they are.

02:17:07.209 --> 02:17:09.555 align:middle line:84%
So they have to
keep it lower and--

02:17:09.555 --> 02:17:11.430 align:middle line:84%
AUDIENCE: Which is
[INAUDIBLE] the secondary.

02:17:11.430 --> 02:17:13.830 align:middle line:84%
AUDIENCE: The cultural
relevance can still stay there.

02:17:13.830 --> 02:17:17.430 align:middle line:84%
And the secondhand market
exists to create the hype

02:17:17.430 --> 02:17:21.709 align:middle line:90%
for these other people.

02:17:21.709 --> 02:17:24.980 align:middle line:84%
So, yeah, I think there's an
interesting tension there,

02:17:24.980 --> 02:17:27.400 align:middle line:84%
but I don't think
you can separate that

02:17:27.400 --> 02:17:29.040 align:middle line:84%
from the cultural
relevance, unless I

02:17:29.040 --> 02:17:30.478 align:middle line:90%
chose a different brand.

02:17:30.478 --> 02:17:33.020 align:middle line:84%
HAZHIR RAHMANDAD: It's a pretty
interesting, complex problem,

02:17:33.020 --> 02:17:34.400 align:middle line:84%
I think, kind of
because, as soon

02:17:34.400 --> 02:17:38.520 align:middle line:84%
as you go into goods that
are not just utility focused,

02:17:38.520 --> 02:17:42.480 align:middle line:84%
and hype and
prestige play a role,

02:17:42.480 --> 02:17:47.120 align:middle line:84%
you have very weird, different
economic implications.

02:17:47.120 --> 02:17:50.219 align:middle line:84%
And that's kind of creates
interesting problems.

02:17:50.219 --> 02:17:52.320 align:middle line:84%
So in that sense, this
problem definition

02:17:52.320 --> 02:17:53.959 align:middle line:84%
more starts with
a mechanism that

02:17:53.959 --> 02:17:57.600 align:middle line:84%
is, OK, the mechanism is demand
is not driven only by price

02:17:57.600 --> 02:17:59.920 align:middle line:90%
or some underlying utility.

02:17:59.920 --> 02:18:03.340 align:middle line:84%
It is actually driven more
by prestige and so on.

02:18:03.340 --> 02:18:06.260 align:middle line:84%
And then within that, you can
go in many different directions.

02:18:06.260 --> 02:18:08.700 align:middle line:84%
So I think kind of focusing
on one of those directions,

02:18:08.700 --> 02:18:10.980 align:middle line:84%
which is what you are
doing, makes sense.

02:18:10.980 --> 02:18:13.480 align:middle line:84%
So let's think about
secondhand market

02:18:13.480 --> 02:18:17.320 align:middle line:84%
and its interaction with
the firsthand market.

02:18:17.320 --> 02:18:23.030 align:middle line:84%
That's kind of a nice focus
area to just, OK, what would--

02:18:23.030 --> 02:18:26.450 align:middle line:84%
and then it has it a little bit
of the policy lever question

02:18:26.450 --> 02:18:26.950 align:middle line:90%
as well.

02:18:26.950 --> 02:18:29.410 align:middle line:84%
What is the right
pricing approach?

02:18:29.410 --> 02:18:31.230 align:middle line:84%
And what is the right
quantity approach?

02:18:31.230 --> 02:18:34.969 align:middle line:84%
These two are kind of
hand-in-hand for a brand

02:18:34.969 --> 02:18:38.309 align:middle line:84%
like Supreme that could
benefit from secondhand market.

02:18:38.309 --> 02:18:40.650 align:middle line:84%
But how far, how
long, will it benefit?

02:18:40.650 --> 02:18:42.530 align:middle line:84%
At what price point
would it benefit

02:18:42.530 --> 02:18:43.990 align:middle line:90%
from that secondhand market?

02:18:43.990 --> 02:18:46.170 align:middle line:84%
And what are the longer
term implications

02:18:46.170 --> 02:18:50.129 align:middle line:84%
about novelty, about being able
to get it to the hand of people

02:18:50.129 --> 02:18:52.025 align:middle line:90%
who create the word of mouth?

02:18:52.025 --> 02:18:54.150 align:middle line:84%
So there is quite a bit
that you can explore there.

02:18:54.150 --> 02:18:56.490 align:middle line:84%
And I think kind of your
updated problem definition

02:18:56.490 --> 02:18:57.790 align:middle line:90%
is moving in that direction.

02:18:57.790 --> 02:19:00.129 align:middle line:90%
So it's kind in a good space.

02:19:00.129 --> 02:19:01.010 align:middle line:90%
Great.

02:19:01.010 --> 02:19:04.389 align:middle line:84%
I think last one
is Ross's problem.

02:19:04.389 --> 02:19:15.070 align:middle line:84%
And Gerardo has some
feedback on that.

02:19:15.070 --> 02:19:18.350 align:middle line:84%
So, Ross, you're also
looking at this space.

02:19:18.350 --> 02:19:22.370 align:middle line:84%
So maybe you can give a
very quick overview of what

02:19:22.370 --> 02:19:23.590 align:middle line:90%
you're thinking of doing.

02:19:23.590 --> 02:19:25.190 align:middle line:90%
And Gerardo can add.

02:19:25.190 --> 02:19:27.690 align:middle line:84%
AUDIENCE: Yeah, I'm mostly
focused on the primary market

02:19:27.690 --> 02:19:30.209 align:middle line:84%
and how the company's
going to price

02:19:30.209 --> 02:19:32.570 align:middle line:84%
its goods because
the price itself

02:19:32.570 --> 02:19:34.270 align:middle line:90%
comes with certain trade offs.

02:19:34.270 --> 02:19:36.850 align:middle line:84%
If you increase the price,
you increase the desirability

02:19:36.850 --> 02:19:37.870 align:middle line:90%
for a luxury brand.

02:19:37.870 --> 02:19:41.650 align:middle line:84%
At the same time, the
accessibility goes down.

02:19:41.650 --> 02:19:43.023 align:middle line:90%
There's that trade-off there.

02:19:43.023 --> 02:19:44.690 align:middle line:84%
And then there's also
different segments

02:19:44.690 --> 02:19:49.170 align:middle line:84%
of demand, people who
are more price sensitive,

02:19:49.170 --> 02:19:54.890 align:middle line:84%
which is a mass market, who
would buy less per customer,

02:19:54.890 --> 02:20:00.810 align:middle line:84%
but has a larger customer base,
and then less price sensitive

02:20:00.810 --> 02:20:02.430 align:middle line:90%
and more sensitive to quality.

02:20:02.430 --> 02:20:04.290 align:middle line:84%
In the original
version, I was also

02:20:04.290 --> 02:20:07.090 align:middle line:84%
thinking about
optimizing [INAUDIBLE]

02:20:07.090 --> 02:20:11.770 align:middle line:84%
price to see how much profit
they can get sustainably.

02:20:11.770 --> 02:20:15.250 align:middle line:84%
But, yeah, in the
end, I just decided

02:20:15.250 --> 02:20:19.620 align:middle line:84%
to go with the fixed quality
cost and competition,

02:20:19.620 --> 02:20:22.900 align:middle line:84%
and just look at
the price strategy.

02:20:22.900 --> 02:20:24.540 align:middle line:90%
HAZHIR RAHMANDAD: Very nice.

02:20:24.540 --> 02:20:26.300 align:middle line:84%
Gerardo, do you
want to add anything

02:20:26.300 --> 02:20:31.220 align:middle line:90%
to what your observations were?

02:20:31.220 --> 02:20:34.260 align:middle line:84%
AUDIENCE: Yeah, so the model
really is quite well-described.

02:20:34.260 --> 02:20:38.520 align:middle line:84%
The [INAUDIBLE] models
are really nice.

02:20:38.520 --> 02:20:42.140 align:middle line:84%
And, yeah, I just had some
clarification [INAUDIBLE]

02:20:42.140 --> 02:20:45.860 align:middle line:84%
about, clarification
of the clients

02:20:45.860 --> 02:20:49.000 align:middle line:90%
to clients that are described.

02:20:49.000 --> 02:20:51.980 align:middle line:84%
So my comment is
that one of the two

02:20:51.980 --> 02:20:58.600 align:middle line:84%
can be more related to
activity and quality.

02:20:58.600 --> 02:21:02.980 align:middle line:84%
And then the other one is
more on ratio between quality

02:21:02.980 --> 02:21:05.420 align:middle line:90%
and price, something like that.

02:21:05.420 --> 02:21:08.660 align:middle line:84%
And another comment,
yeah, the clarification

02:21:08.660 --> 02:21:11.400 align:middle line:90%
also about brand prestige.

02:21:11.400 --> 02:21:15.660 align:middle line:84%
And the other word,
I don't remember,

02:21:15.660 --> 02:21:20.190 align:middle line:90%
is just we're using [INAUDIBLE].

02:21:20.190 --> 02:21:24.670 align:middle line:84%
And the last one is on
the competitive phase,

02:21:24.670 --> 02:21:28.230 align:middle line:84%
where in the description,
it's not clear

02:21:28.230 --> 02:21:33.050 align:middle line:84%
what kind of mechanism, like
more endogenous mechanisms

02:21:33.050 --> 02:21:38.230 align:middle line:84%
[INAUDIBLE] that provide more
detail about it [INAUDIBLE]

02:21:38.230 --> 02:21:39.390 align:middle line:90%
but [INAUDIBLE].

02:21:39.390 --> 02:21:43.743 align:middle line:90%


02:21:43.743 --> 02:21:44.910 align:middle line:90%
HAZHIR RAHMANDAD: You have--

02:21:44.910 --> 02:21:48.870 align:middle line:84%
AUDIENCE: I was wondering, in
your model, what else is driving

02:21:48.870 --> 02:21:51.550 align:middle line:90%
desirability beyond price?

02:21:51.550 --> 02:21:57.690 align:middle line:84%
2 and quality, which is
reflected in the cost structure.

02:21:57.690 --> 02:22:00.788 align:middle line:84%
It's supposed to be,
but I guess [INAUDIBLE].

02:22:00.788 --> 02:22:02.830 align:middle line:84%
HAZHIR RAHMANDAD: So if
you fix the quality, then

02:22:02.830 --> 02:22:06.930 align:middle line:84%
how does price impact,
basically, demand?

02:22:06.930 --> 02:22:09.730 align:middle line:84%
So how are you seeing it
in the updated version?

02:22:09.730 --> 02:22:13.350 align:middle line:84%
AUDIENCE: Yeah, there's an
inertia in the price itself,

02:22:13.350 --> 02:22:16.700 align:middle line:84%
the people's expectation of
whether prices go up or down.

02:22:16.700 --> 02:22:19.040 align:middle line:84%
And then there's a
competition price,

02:22:19.040 --> 02:22:25.200 align:middle line:84%
I guess like the relative
price [INAUDIBLE]

02:22:25.200 --> 02:22:30.080 align:middle line:84%
prestige, which
is going to decide

02:22:30.080 --> 02:22:31.600 align:middle line:90%
the utility of the demand.

02:22:31.600 --> 02:22:35.980 align:middle line:84%
And then how much is consumed
is actually going to affect it

02:22:35.980 --> 02:22:37.200 align:middle line:90%
too, the price.

02:22:37.200 --> 02:22:40.060 align:middle line:84%
It's like the more you
see people having it,

02:22:40.060 --> 02:22:42.040 align:middle line:90%
it's less desirable.

02:22:42.040 --> 02:22:45.517 align:middle line:84%
So I think there are
certain mechanisms there.

02:22:45.517 --> 02:22:47.100 align:middle line:84%
AUDIENCE: What brand
are you thinking?

02:22:47.100 --> 02:22:50.040 align:middle line:90%


02:22:50.040 --> 02:22:51.040 align:middle line:90%
HAZHIR RAHMANDAD: Rolex.

02:22:51.040 --> 02:22:52.840 align:middle line:84%
AUDIENCE: Yeah,
something like that.

02:22:52.840 --> 02:22:55.800 align:middle line:84%
AUDIENCE: But can you really say
the more you see people wearing

02:22:55.800 --> 02:22:57.420 align:middle line:90%
it, it's less desirable?

02:22:57.420 --> 02:22:59.262 align:middle line:90%
AUDIENCE: I feel like--

02:22:59.262 --> 02:23:01.220 align:middle line:84%
AUDIENCE: It's definitely
true for some brands.

02:23:01.220 --> 02:23:04.920 align:middle line:84%
AUDIENCE: Yeah, what
type of people, I think,

02:23:04.920 --> 02:23:05.900 align:middle line:90%
is the more important.

02:23:05.900 --> 02:23:07.900 align:middle line:84%
AUDIENCE: So you have to
model who's wearing it.

02:23:07.900 --> 02:23:11.280 align:middle line:84%
AUDIENCE: Yeah, like
conspicuous consumption,

02:23:11.280 --> 02:23:12.945 align:middle line:84%
like the thoroughbred
market, that's

02:23:12.945 --> 02:23:14.070 align:middle line:90%
where I got the motivation.

02:23:14.070 --> 02:23:14.690 align:middle line:90%
AUDIENCE: The what?

02:23:14.690 --> 02:23:15.810 align:middle line:90%
AUDIENCE: The thoroughbred.

02:23:15.810 --> 02:23:18.060 align:middle line:84%
AUDIENCE: Thoroughbred, yeah,
conspicuous [INAUDIBLE].

02:23:18.060 --> 02:23:19.768 align:middle line:84%
AUDIENCE: Yeah, that's
right [INAUDIBLE].

02:23:19.768 --> 02:23:21.143 align:middle line:84%
HAZHIR RAHMANDAD:
So I think this

02:23:21.143 --> 02:23:22.470 align:middle line:90%
is pretty interesting space.

02:23:22.470 --> 02:23:25.090 align:middle line:90%
I think there was a--

02:23:25.090 --> 02:23:27.783 align:middle line:84%
Ross's problem definition
is very operational.

02:23:27.783 --> 02:23:29.950 align:middle line:84%
And the first version, also,
was pretty operational.

02:23:29.950 --> 02:23:31.110 align:middle line:90%
And now he has updated it.

02:23:31.110 --> 02:23:33.670 align:middle line:90%
So it's kind of a nice one.

02:23:33.670 --> 02:23:35.270 align:middle line:84%
We'll see how things
come together.

02:23:35.270 --> 02:23:37.210 align:middle line:84%
And I think with the
overlap with yours,

02:23:37.210 --> 02:23:42.090 align:middle line:84%
you can compare notes as well
and look at each other's models.

02:23:42.090 --> 02:23:45.090 align:middle line:84%
So thanks, everybody,
for those who provided

02:23:45.090 --> 02:23:46.410 align:middle line:90%
feedback for their friends.

02:23:46.410 --> 02:23:49.530 align:middle line:84%
And the feedbacks are
there in-- and we kind of

02:23:49.530 --> 02:23:54.490 align:middle line:84%
discussed their outlines
as well together.

02:23:54.490 --> 02:23:56.850 align:middle line:84%
Maybe we have time to go
through one more model

02:23:56.850 --> 02:23:58.790 align:middle line:90%
before closing the class today.

02:23:58.790 --> 02:24:04.090 align:middle line:84%
So anybody wants their
model to be the Guinea pig?

02:24:04.090 --> 02:24:05.350 align:middle line:90%
Hassan seems to be--

02:24:05.350 --> 02:24:06.693 align:middle line:90%
AUDIENCE: Yeah, [INAUDIBLE].

02:24:06.693 --> 02:24:07.610 align:middle line:90%
Different [INAUDIBLE].

02:24:07.610 --> 02:24:09.193 align:middle line:84%
HAZHIR RAHMANDAD:
Sure, let's do that.

02:24:09.193 --> 02:24:12.860 align:middle line:90%
So is this Hassan's model?

02:24:12.860 --> 02:24:13.860 align:middle line:90%
Yes.

02:24:13.860 --> 02:24:18.440 align:middle line:84%
So as we kind of, at the
beginning, talked about it,

02:24:18.440 --> 02:24:22.860 align:middle line:84%
you have novices and
experts working on projects

02:24:22.860 --> 02:24:24.480 align:middle line:90%
moving into these stocks.

02:24:24.480 --> 02:24:26.120 align:middle line:84%
So let's first go
to the projects.

02:24:26.120 --> 02:24:28.040 align:middle line:90%
You have potential projects.

02:24:28.040 --> 02:24:30.780 align:middle line:84%
There is an exogenous
number coming in.

02:24:30.780 --> 02:24:34.620 align:middle line:84%
And this is in the
form of projects.

02:24:34.620 --> 02:24:38.820 align:middle line:84%
So new projects
come for the field.

02:24:38.820 --> 02:24:40.120 align:middle line:90%
It's exogenous.

02:24:40.120 --> 02:24:43.464 align:middle line:90%


02:24:43.464 --> 02:24:46.540 align:middle line:84%
AUDIENCE: Yeah, and
then the reputation

02:24:46.540 --> 02:24:50.480 align:middle line:84%
and recognition feed into
the indicated demand.

02:24:50.480 --> 02:24:55.820 align:middle line:84%
HAZHIR RAHMANDAD: Yes, so then
the recent indicated demand

02:24:55.820 --> 02:25:07.780 align:middle line:84%
is based on what is the
potential multiplied replied

02:25:07.780 --> 02:25:12.940 align:middle line:84%
by the sum of
potential demand and--

02:25:12.940 --> 02:25:15.040 align:middle line:84%
AUDIENCE: So sum
of all the demand.

02:25:15.040 --> 02:25:18.180 align:middle line:84%
So I'm looking at the
percentage of all demand that

02:25:18.180 --> 02:25:21.765 align:middle line:90%
is interested in the field.

02:25:21.765 --> 02:25:23.640 align:middle line:84%
HAZHIR RAHMANDAD: What
was the recent demand?

02:25:23.640 --> 02:25:24.100 align:middle line:90%
Sorry.

02:25:24.100 --> 02:25:26.475 align:middle line:84%
AUDIENCE: The recent demand
is the sum of the other three

02:25:26.475 --> 02:25:27.500 align:middle line:90%
stocks.

02:25:27.500 --> 02:25:30.380 align:middle line:90%
HAZHIR RAHMANDAD: Oh, OK.

02:25:30.380 --> 02:25:36.060 align:middle line:84%
So, basically,
everything added up.

02:25:36.060 --> 02:25:38.020 align:middle line:84%
AUDIENCE: But multiply
it by a couple of--

02:25:38.020 --> 02:25:40.760 align:middle line:84%
reputation and recognition
are both between 0 and 1,

02:25:40.760 --> 02:25:42.260 align:middle line:90%
so the percentages.

02:25:42.260 --> 02:25:46.260 align:middle line:84%
HAZHIR RAHMANDAD: So,
basically, all the possible--

02:25:46.260 --> 02:25:48.740 align:middle line:84%
all the demand that is in
any of-- all the projects

02:25:48.740 --> 02:25:52.560 align:middle line:84%
that are in any of these
stocks multiplied by reputation

02:25:52.560 --> 02:25:58.900 align:middle line:90%
and the other thing.

02:25:58.900 --> 02:26:02.820 align:middle line:84%
The recognition gives you
some indicated demand,

02:26:02.820 --> 02:26:06.750 align:middle line:84%
that then your demand
is moving towards that

02:26:06.750 --> 02:26:10.130 align:middle line:84%
with this indicated
minus recent.

02:26:10.130 --> 02:26:11.870 align:middle line:84%
AUDIENCE: We still
have that risk of--

02:26:11.870 --> 02:26:14.630 align:middle line:84%
HAZHIR RAHMANDAD: That
has the problem of reverse

02:26:14.630 --> 02:26:16.430 align:middle line:90%
may get too much.

02:26:16.430 --> 02:26:17.770 align:middle line:90%
So that's part of the problem.

02:26:17.770 --> 02:26:18.770 align:middle line:90%
The other part is--

02:26:18.770 --> 02:26:32.030 align:middle line:90%


02:26:32.030 --> 02:26:35.330 align:middle line:84%
so, usually, recent demand
might be much bigger.

02:26:35.330 --> 02:26:38.170 align:middle line:84%
So this becomes
negative quite often.

02:26:38.170 --> 02:26:42.190 align:middle line:90%
And that's the problem, yeah.

02:26:42.190 --> 02:26:45.750 align:middle line:84%
And then if this
indicator demand goes up,

02:26:45.750 --> 02:26:47.430 align:middle line:84%
now you have more
unaddressed demand

02:26:47.430 --> 02:26:56.630 align:middle line:84%
for the field, which experts
and novices start projects

02:26:56.630 --> 02:27:01.550 align:middle line:84%
because it becomes
addressing demand.

02:27:01.550 --> 02:27:04.490 align:middle line:84%
And then these are
ongoing projects.

02:27:04.490 --> 02:27:08.080 align:middle line:84%
And then you have novices and
experts delivering projects.

02:27:08.080 --> 02:27:10.480 align:middle line:90%
That becomes project delivery.

02:27:10.480 --> 02:27:14.080 align:middle line:84%
And then this recent
projects informs reputation.

02:27:14.080 --> 02:27:16.880 align:middle line:84%
Or recognition,
not reputation yet.

02:27:16.880 --> 02:27:21.260 align:middle line:84%
And then this expert is
starting projects and novices

02:27:21.260 --> 02:27:24.200 align:middle line:84%
starting projects
is this flow that

02:27:24.200 --> 02:27:28.820 align:middle line:84%
looks at the unaddressed
demand in the field.

02:27:28.820 --> 02:27:30.840 align:middle line:84%
AUDIENCE: With the
experts if we have--

02:27:30.840 --> 02:27:31.840 align:middle line:90%
HAZHIR RAHMANDAD: I see.

02:27:31.840 --> 02:27:36.600 align:middle line:84%
So the unaddressed
demand in the whole field

02:27:36.600 --> 02:27:41.920 align:middle line:84%
is going to be unaddressed
demand for experts.

02:27:41.920 --> 02:27:42.923 align:middle line:90%
AUDIENCE: That's it.

02:27:42.923 --> 02:27:45.340 align:middle line:84%
HAZHIR RAHMANDAD: And then the
part that they can fulfill,

02:27:45.340 --> 02:27:46.710 align:middle line:90%
they will fulfill.

02:27:46.710 --> 02:27:47.360 align:middle line:90%
AUDIENCE: Yep.

02:27:47.360 --> 02:27:49.470 align:middle line:84%
HAZHIR RAHMANDAD: And
then what remains-- hmm?

02:27:49.470 --> 02:27:51.720 align:middle line:84%
AUDIENCE: The function there
is that the function that

02:27:51.720 --> 02:27:56.640 align:middle line:84%
is tangent to y equal to x
and then goes-- saturates at y

02:27:56.640 --> 02:27:57.242 align:middle line:90%
equal to 1.

02:27:57.242 --> 02:27:58.200 align:middle line:90%
HAZHIR RAHMANDAD: Yeah.

02:27:58.200 --> 02:28:03.610 align:middle line:84%
AUDIENCE: And then the gap
goes towards small business.

02:28:03.610 --> 02:28:07.250 align:middle line:84%
HAZHIR RAHMANDAD: Yeah, and then
the rest goes to the novices.

02:28:07.250 --> 02:28:09.390 align:middle line:84%
That allows novices
to get started.

02:28:09.390 --> 02:28:12.350 align:middle line:84%
So, basically, you have a bunch
of projects in this stock.

02:28:12.350 --> 02:28:15.930 align:middle line:90%


02:28:15.930 --> 02:28:20.593 align:middle line:84%
AUDIENCE: Yeah, whatever
can be picked up by experts.

02:28:20.593 --> 02:28:22.010 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, so you are

02:28:22.010 --> 02:28:24.170 align:middle line:84%
kind of missing a
time constant to make

02:28:24.170 --> 02:28:26.170 align:middle line:90%
this transition a little--

02:28:26.170 --> 02:28:29.010 align:middle line:84%
built into the
project per person

02:28:29.010 --> 02:28:31.530 align:middle line:84%
because this needs to
be in the units of--

02:28:31.530 --> 02:28:33.950 align:middle line:84%
AUDIENCE: You have the time
to initiate projects there,

02:28:33.950 --> 02:28:34.950 align:middle line:90%
but, yeah.

02:28:34.950 --> 02:28:36.617 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, but the concept,

02:28:36.617 --> 02:28:38.390 align:middle line:84%
really, if it is
demand, it should be--

02:28:38.390 --> 02:28:42.610 align:middle line:84%
so this is the projects
that are in the backlog.

02:28:42.610 --> 02:28:46.530 align:middle line:84%
Then you want to turn it into
demand for projects or kind

02:28:46.530 --> 02:28:47.730 align:middle line:90%
of allocation.

02:28:47.730 --> 02:28:51.390 align:middle line:84%
And, yes, the time constant
can come somewhere down here,

02:28:51.390 --> 02:28:55.810 align:middle line:84%
but it is better for it to
be turned into demand right

02:28:55.810 --> 02:28:58.070 align:middle line:84%
when you are trying to
match it with experts.

02:28:58.070 --> 02:29:02.360 align:middle line:84%
That's a little bit more taste
in putting the equations,

02:29:02.360 --> 02:29:05.340 align:middle line:84%
but makes it easier to read
because unaddressed demand

02:29:05.340 --> 02:29:08.900 align:middle line:84%
for experts feels like
a bunch of projects

02:29:08.900 --> 02:29:12.260 align:middle line:90%
are now allocated to experts.

02:29:12.260 --> 02:29:14.300 align:middle line:90%
You want to flow off.

02:29:14.300 --> 02:29:15.940 align:middle line:90%
I don't know.

02:29:15.940 --> 02:29:19.460 align:middle line:84%
AUDIENCE: I didn't like what I
was doing there myself because I

02:29:19.460 --> 02:29:25.140 align:middle line:84%
felt like it's a little
too much binary choices

02:29:25.140 --> 02:29:29.360 align:middle line:84%
and discrete choices [INAUDIBLE]
between everything, sort of.

02:29:29.360 --> 02:29:32.180 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, but, anyway, you

02:29:32.180 --> 02:29:35.220 align:middle line:84%
have the sufficiency
availability of experts

02:29:35.220 --> 02:29:38.540 align:middle line:90%
that creates a bottleneck here.

02:29:38.540 --> 02:29:41.300 align:middle line:84%
And this formulation
is also messy.

02:29:41.300 --> 02:29:42.420 align:middle line:90%
Oh, God, yeah.

02:29:42.420 --> 02:29:43.420 align:middle line:90%
AUDIENCE: Yeah, that's--

02:29:43.420 --> 02:29:47.980 align:middle line:84%
HAZHIR RAHMANDAD: Yeah, I
know, but unaddressed demand

02:29:47.980 --> 02:29:51.140 align:middle line:84%
for experts divided
by time to initiate

02:29:51.140 --> 02:29:55.100 align:middle line:90%
projects multiplied by this.

02:29:55.100 --> 02:29:55.905 align:middle line:90%
So you have the--

02:29:55.905 --> 02:29:56.780 align:middle line:90%
AUDIENCE: [INAUDIBLE]

02:29:56.780 --> 02:29:58.730 align:middle line:84%
HAZHIR RAHMANDAD: Yeah,
utilization ratio.

02:29:58.730 --> 02:30:00.990 align:middle line:90%
So take it out of the equation.

02:30:00.990 --> 02:30:03.792 align:middle line:84%
You never put so
many things together,

02:30:03.792 --> 02:30:05.250 align:middle line:84%
especially with
that complex thing.

02:30:05.250 --> 02:30:08.970 align:middle line:84%
You can never track what
is exactly happening.

02:30:08.970 --> 02:30:09.890 align:middle line:90%
But that's the idea.

02:30:09.890 --> 02:30:12.950 align:middle line:84%
And then once these guys-- it
takes just some time for them

02:30:12.950 --> 02:30:14.190 align:middle line:90%
to do it.

02:30:14.190 --> 02:30:16.710 align:middle line:84%
The way it is working,
this is basically

02:30:16.710 --> 02:30:18.410 align:middle line:90%
the initiation of new projects.

02:30:18.410 --> 02:30:20.290 align:middle line:84%
So it goes into the
ongoing projects.

02:30:20.290 --> 02:30:23.030 align:middle line:84%
And then when they
finish, this goes out.

02:30:23.030 --> 02:30:27.830 align:middle line:84%
So that all is sensible,
at least, at the first cut

02:30:27.830 --> 02:30:28.990 align:middle line:90%
is sensible.

02:30:28.990 --> 02:30:33.070 align:middle line:84%
Then you have these kind of
quality measures, the reputation

02:30:33.070 --> 02:30:35.630 align:middle line:84%
coming from whether the
experts are delivering it

02:30:35.630 --> 02:30:37.070 align:middle line:90%
or the novices.

02:30:37.070 --> 02:30:42.350 align:middle line:84%
That creates a reputation
that is just this prevalence

02:30:42.350 --> 02:30:43.485 align:middle line:90%
of expert delivery.

02:30:43.485 --> 02:30:45.110 align:middle line:84%
So you could actually
combine these two

02:30:45.110 --> 02:30:46.530 align:middle line:90%
into a single parameter.

02:30:46.530 --> 02:30:49.070 align:middle line:90%
You have asymmetric adjustment.

02:30:49.070 --> 02:30:52.670 align:middle line:84%
So all of it is fine, but goes
back to this field reputation

02:30:52.670 --> 02:30:55.110 align:middle line:84%
now, coming back
and feeding here

02:30:55.110 --> 02:30:58.070 align:middle line:84%
directly into the
indicated demand, exactly

02:30:58.070 --> 02:31:01.830 align:middle line:84%
the same conversation we
had with Alban's model,

02:31:01.830 --> 02:31:03.990 align:middle line:84%
that this needs another
degree of freedom

02:31:03.990 --> 02:31:07.780 align:middle line:90%
to have the right effect.

02:31:07.780 --> 02:31:09.530 align:middle line:84%
Otherwise, you don't
have control over it.

02:31:09.530 --> 02:31:13.070 align:middle line:84%
This is about expert
versus novice availability.

02:31:13.070 --> 02:31:16.130 align:middle line:84%
Then we have the
joining of the field.

02:31:16.130 --> 02:31:19.950 align:middle line:84%
You have exogenous joining
from the novices that

02:31:19.950 --> 02:31:22.010 align:middle line:90%
come into the picture.

02:31:22.010 --> 02:31:24.050 align:middle line:90%
So that is a little bit--

02:31:24.050 --> 02:31:26.558 align:middle line:90%


02:31:26.558 --> 02:31:28.350 align:middle line:84%
AUDIENCE: I think the
only thing that I did

02:31:28.350 --> 02:31:30.048 align:middle line:90%
model endogenously is that--

02:31:30.048 --> 02:31:31.590 align:middle line:84%
HAZHIR RAHMANDAD:
Yeah, opportunities

02:31:31.590 --> 02:31:36.158 align:middle line:84%
are impacting the flow of
people to stay in or leave.

02:31:36.158 --> 02:31:37.950 align:middle line:84%
AUDIENCE: And the
leaving happens for those

02:31:37.950 --> 02:31:39.952 align:middle line:90%
who are not busy, essentially.

02:31:39.952 --> 02:31:40.910 align:middle line:90%
HAZHIR RAHMANDAD: Yeah.

02:31:40.910 --> 02:31:42.630 align:middle line:84%
AUDIENCE: Which is
a lot of the stuff--

02:31:42.630 --> 02:31:45.410 align:middle line:84%
HAZHIR RAHMANDAD: Yeah, but so I
think the leaving part is fine.

02:31:45.410 --> 02:31:48.870 align:middle line:84%
But you probably also need
some feedback for the entering.

02:31:48.870 --> 02:31:51.128 align:middle line:84%
Fixed entering is a
little bit too extreme.

02:31:51.128 --> 02:31:51.670 align:middle line:90%
This is good.

02:31:51.670 --> 02:31:52.930 align:middle line:90%
I think we are out of time.

02:31:52.930 --> 02:31:56.200 align:middle line:84%
So, basically,
great job on these.

02:31:56.200 --> 02:31:58.760 align:middle line:84%
So starting next
week, we are moving

02:31:58.760 --> 02:32:01.600 align:middle line:90%
into your personal projects.

02:32:01.600 --> 02:32:05.360 align:middle line:84%
If you haven't already, please
put your problem definition

02:32:05.360 --> 02:32:08.248 align:middle line:84%
in the final version of
the problem definition,

02:32:08.248 --> 02:32:09.540 align:middle line:90%
whatever is your final version.

02:32:09.540 --> 02:32:12.400 align:middle line:84%
If you have edited it based
on the feedback that you

02:32:12.400 --> 02:32:14.100 align:middle line:84%
have received, please
just put it there.

02:32:14.100 --> 02:32:17.200 align:middle line:84%
Nelson will be looking at those
when he comes to the class.

02:32:17.200 --> 02:32:18.800 align:middle line:84%
He needs a little
bit of a background

02:32:18.800 --> 02:32:23.120 align:middle line:84%
to be able to provide meaningful
feedback in the class.

02:32:23.120 --> 02:32:24.600 align:middle line:90%
That's number one.

02:32:24.600 --> 02:32:28.720 align:middle line:84%
If you decided at the end that,
OK, the personal project is

02:32:28.720 --> 02:32:30.860 align:middle line:84%
too complex or you don't
want to work on it,

02:32:30.860 --> 02:32:34.760 align:middle line:84%
you're welcome to work on any
of these problem assignments

02:32:34.760 --> 02:32:38.160 align:middle line:84%
that we have had, and
improve that, and submit that

02:32:38.160 --> 02:32:41.340 align:middle line:84%
into the relevant folder
and get feedback on that.

02:32:41.340 --> 02:32:44.140 align:middle line:84%
So that is a
legitimate alternative

02:32:44.140 --> 02:32:47.168 align:middle line:84%
if you don't feel good about
your problem definitions,

02:32:47.168 --> 02:32:49.460 align:middle line:84%
or you don't want to work on
those for whatever reason.

02:32:49.460 --> 02:32:52.530 align:middle line:90%
That's also perfectly fine.

02:32:52.530 --> 02:32:55.870 align:middle line:84%
Any questions for plans
for the coming weeks?

02:32:55.870 --> 02:33:00.410 align:middle line:84%
So, basically, the plan is,
each week, submit any update

02:33:00.410 --> 02:33:01.310 align:middle line:90%
that you have.

02:33:01.310 --> 02:33:02.470 align:middle line:90%
We have a conversation.

02:33:02.470 --> 02:33:03.490 align:middle line:90%
We try to give feedback.

02:33:03.490 --> 02:33:05.270 align:middle line:84%
And, hopefully, in
a couple of weeks,

02:33:05.270 --> 02:33:08.070 align:middle line:84%
we will have some
interesting, clean models.

02:33:08.070 --> 02:33:11.170 align:middle line:90%


02:33:11.170 --> 02:33:11.790 align:middle line:90%
Great.

02:33:11.790 --> 02:33:13.130 align:middle line:90%
Thanks so much.

02:33:13.130 --> 02:33:16.786 align:middle line:90%
Oh, go ahead, Maria.

02:33:16.786 --> 02:33:18.310 align:middle line:90%
AUDIENCE: [INAUDIBLE], sorry.

02:33:18.310 --> 02:33:19.270 align:middle line:90%
Just a quick question.

02:33:19.270 --> 02:33:22.690 align:middle line:84%
So for next week, we can also
submit some income version

02:33:22.690 --> 02:33:27.167 align:middle line:90%
of the model in Benson.

02:33:27.167 --> 02:33:29.250 align:middle line:84%
AUDIENCE: Submit an initial
version of the project

02:33:29.250 --> 02:33:30.790 align:middle line:90%
model in Benson for next week

02:33:30.790 --> 02:33:33.910 align:middle line:84%
HAZHIR RAHMANDAD:
Yes so submit and--

02:33:33.910 --> 02:33:35.010 align:middle line:90%
[LAUGHTER]

02:33:35.010 --> 02:33:36.095 align:middle line:90%
And she got disconnected.

02:33:36.095 --> 02:33:36.970 align:middle line:90%
AUDIENCE: [INAUDIBLE]

02:33:36.970 --> 02:33:40.670 align:middle line:84%
HAZHIR RAHMANDAD: Yes, submit
the initial version in Benson.

02:33:40.670 --> 02:33:44.370 align:middle line:90%
And the whole system is gone.

02:33:44.370 --> 02:33:45.710 align:middle line:90%
So that's it.

02:33:45.710 --> 02:33:46.230 align:middle line:90%
Thank you.

02:33:46.230 --> 02:33:47.130 align:middle line:90%
[LAUGHS]

02:33:47.130 --> 02:33:49.580 align:middle line:90%
[SIDE CONVERSATIONS]

02:33:49.580 --> 02:33:52.000 align:middle line:90%