WEBVTT 00:00:00.000 --> 00:00:00.040 align:middle line:90% 00:00:00.040 --> 00:00:02.470 align:middle line:84% The following content is provided under a Creative 00:00:02.470 --> 00:00:03.880 align:middle line:90% Commons license. 00:00:03.880 --> 00:00:06.930 align:middle line:84% Your support will help MIT OpenCourseWare continue to 00:00:06.930 --> 00:00:10.570 align:middle line:84% offer high quality educational resources for free. 00:00:10.570 --> 00:00:13.470 align:middle line:84% To make a donation or view additional materials from 00:00:13.470 --> 00:00:16.430 align:middle line:84% hundreds of MIT courses, visit MIT OpenCourseWare at 00:00:16.430 --> 00:00:17.680 align:middle line:90% ocw.mit.edu. 00:00:17.680 --> 00:00:20.876 align:middle line:90% 00:00:20.876 --> 00:00:23.778 align:middle line:84% PROFESSOR: Anyway, today we have a guest speaker. 00:00:23.778 --> 00:00:24.742 align:middle line:90% His name is Abe Stein. 00:00:24.742 --> 00:00:28.116 align:middle line:84% He's the audio director for the Singapore MIT Initiative. 00:00:28.116 --> 00:00:35.370 align:middle line:84% And he's going to run through brainstorming exercises. 00:00:35.370 --> 00:00:38.216 align:middle line:84% We're not actually planning out the game that you're going 00:00:38.216 --> 00:00:42.040 align:middle line:84% to be doing for your first assignment in this class. 00:00:42.040 --> 00:00:43.952 align:middle line:84% This is a-- you're doing other-- 00:00:43.952 --> 00:00:46.360 align:middle line:84% ABE STEIN: Yeah, these will just be practice. 00:00:46.360 --> 00:00:49.962 align:middle line:84% PROFESSOR: So basically, there will be a group activity 00:00:49.962 --> 00:00:52.520 align:middle line:84% involved in this, but the things that you're working on, 00:00:52.520 --> 00:00:55.574 align:middle line:84% those have to be the same groups that you will 00:00:55.574 --> 00:00:57.890 align:middle line:84% eventually be using for your first assignment. 00:00:57.890 --> 00:01:00.440 align:middle line:84% The idea is just to get used to the process of 00:01:00.440 --> 00:01:03.820 align:middle line:84% brainstorming and some of the general rules of thumb. 00:01:03.820 --> 00:01:05.981 align:middle line:84% And before I spoil the entire talk-- 00:01:05.981 --> 00:01:06.670 align:middle line:90% GUEST SPEAKER: That's OK. 00:01:06.670 --> 00:01:08.930 align:middle line:90% So my name is Abe Stein. 00:01:08.930 --> 00:01:12.460 align:middle line:84% A little bit of background on myself. 00:01:12.460 --> 00:01:14.290 align:middle line:90% I am the audio director here. 00:01:14.290 --> 00:01:19.789 align:middle line:84% I've been working in sound design officially for a number 00:01:19.789 --> 00:01:22.333 align:middle line:84% of years now, five some odd years. 00:01:22.333 --> 00:01:28.340 align:middle line:84% Unofficially, way longer than that doing TV and video game 00:01:28.340 --> 00:01:29.280 align:middle line:90% sound design. 00:01:29.280 --> 00:01:32.890 align:middle line:84% And then before that, I was a high school teacher. 00:01:32.890 --> 00:01:39.980 align:middle line:84% And so I think to the extent that talking about creative 00:01:39.980 --> 00:01:43.850 align:middle line:84% collaboration, I have a fair amount of experience ranging 00:01:43.850 --> 00:01:45.800 align:middle line:84% even back to when I was teaching high school, for 00:01:45.800 --> 00:01:51.990 align:middle line:84% trying to encourage what we might call organized ideation. 00:01:51.990 --> 00:01:56.125 align:middle line:84% I guess first off, I'll thank you guys for reading the text. 00:01:56.125 --> 00:01:57.060 align:middle line:90% It is funny. 00:01:57.060 --> 00:02:02.320 align:middle line:84% It does have these I guess now a little antiquated, 1950s 00:02:02.320 --> 00:02:03.010 align:middle line:90% references. 00:02:03.010 --> 00:02:10.550 align:middle line:84% And some of his scientific evidence for why brainstorming 00:02:10.550 --> 00:02:12.890 align:middle line:84% is good is not particularly well-supported. 00:02:12.890 --> 00:02:16.103 align:middle line:90% He's like, we got 95 ideas. 00:02:16.103 --> 00:02:18.075 align:middle line:84% And it's like, well how many ideas did you get doing 00:02:18.075 --> 00:02:18.568 align:middle line:90% it the other way? 00:02:18.568 --> 00:02:20.047 align:middle line:90% He doesn't tell you. 00:02:20.047 --> 00:02:23.010 align:middle line:84% But hey, 95, that's a big number. 00:02:23.010 --> 00:02:26.880 align:middle line:84% So a little bit of background about Alex Osborn. 00:02:26.880 --> 00:02:29.306 align:middle line:84% He was an advertising executive. 00:02:29.306 --> 00:02:34.180 align:middle line:84% And so you can see where brainstorming and advertising 00:02:34.180 --> 00:02:36.250 align:middle line:84% is a creative industry, as a design industry. 00:02:36.250 --> 00:02:40.250 align:middle line:84% And so getting multiple people in interdisciplinary different 00:02:40.250 --> 00:02:44.940 align:middle line:84% skills working together on a creative project, it could be 00:02:44.940 --> 00:02:45.730 align:middle line:90% a challenge. 00:02:45.730 --> 00:02:49.212 align:middle line:84% And so you can see how brainstorming came out of the 00:02:49.212 --> 00:02:51.140 align:middle line:84% work he was doing in advertising 00:02:51.140 --> 00:02:53.550 align:middle line:84% So just to get started, I would say you've read-- and so 00:02:53.550 --> 00:02:56.940 align:middle line:84% you have a sense-- but forget what you think you know 00:02:56.940 --> 00:02:58.380 align:middle line:90% brainstorming is. 00:02:58.380 --> 00:03:01.700 align:middle line:84% Some of what you think it is will apply. 00:03:01.700 --> 00:03:05.340 align:middle line:84% Some of the most fundamental principles to brainstorming 00:03:05.340 --> 00:03:08.447 align:middle line:84% maybe you don't realize, or you didn't realize until you 00:03:08.447 --> 00:03:08.650 align:middle line:90% did the reading. 00:03:08.650 --> 00:03:10.955 align:middle line:84% And that's a little bit of what I want to talk about. 00:03:10.955 --> 00:03:13.440 align:middle line:84% I think the foundation for his brainstorming ideas is 00:03:13.440 --> 00:03:14.560 align:middle line:90% actually really solid. 00:03:14.560 --> 00:03:17.464 align:middle line:84% It's something that we should explore today. 00:03:17.464 --> 00:03:20.370 align:middle line:90% 00:03:20.370 --> 00:03:23.260 align:middle line:84% Why brainstorming for video game design is 00:03:23.260 --> 00:03:24.340 align:middle line:90% an interesting question. 00:03:24.340 --> 00:03:27.169 align:middle line:84% But I touched on that a little bit with its relation to 00:03:27.169 --> 00:03:27.400 align:middle line:90% advertizing, right? 00:03:27.400 --> 00:03:29.760 align:middle line:84% I mean we're talking about a creative industry where you 00:03:29.760 --> 00:03:32.640 align:middle line:84% have people with various skill sets, whether they're artists 00:03:32.640 --> 00:03:34.890 align:middle line:84% or sound designers or game designers 00:03:34.890 --> 00:03:36.720 align:middle line:90% explicitly or producers. 00:03:36.720 --> 00:03:38.190 align:middle line:84% All of these people existing in a 00:03:38.190 --> 00:03:39.320 align:middle line:90% collaborative environment together. 00:03:39.320 --> 00:03:41.070 align:middle line:84% They're bringing different things to the table. 00:03:41.070 --> 00:03:45.200 align:middle line:84% How do you get them to work together and be 00:03:45.200 --> 00:03:46.290 align:middle line:90% collaboratively creative? 00:03:46.290 --> 00:03:48.980 align:middle line:84% And so this is a first step in that process. 00:03:48.980 --> 00:03:51.818 align:middle line:84% And so this is why brainstorming is particularly 00:03:51.818 --> 00:03:53.270 align:middle line:90% useful for game design. 00:03:53.270 --> 00:03:56.630 align:middle line:84% And then the other thing that I think is important to 00:03:56.630 --> 00:03:57.280 align:middle line:90% understand-- 00:03:57.280 --> 00:03:58.660 align:middle line:84% and we'll talk about it a bit more-- 00:03:58.660 --> 00:04:03.980 align:middle line:84% is the social pressures that are created in professional 00:04:03.980 --> 00:04:07.360 align:middle line:84% creative environments, even non-professional actually. 00:04:07.360 --> 00:04:10.060 align:middle line:84% I mean it would exist in an educational environment too. 00:04:10.060 --> 00:04:11.510 align:middle line:90% You guys are all at MIT. 00:04:11.510 --> 00:04:14.370 align:middle line:84% It's one of the most prestigious universities in 00:04:14.370 --> 00:04:15.890 align:middle line:90% the world, right? 00:04:15.890 --> 00:04:20.990 align:middle line:84% And so you're probably no stranger to the idea of social 00:04:20.990 --> 00:04:25.470 align:middle line:84% pressure in the process of ideation, right? 00:04:25.470 --> 00:04:27.795 align:middle line:84% You sit there and you say, if I say this idea, am I going to 00:04:27.795 --> 00:04:29.660 align:middle line:90% look like an idiot? 00:04:29.660 --> 00:04:34.780 align:middle line:84% And usually the outcome from that is, if I don't say 00:04:34.780 --> 00:04:37.870 align:middle line:84% anything, maybe I don't get the gain of presenting a good 00:04:37.870 --> 00:04:41.195 align:middle line:84% idea, but I don't get the hit of making a bad idea. 00:04:41.195 --> 00:04:43.070 align:middle line:90% So it's self-preservation. 00:04:43.070 --> 00:04:46.400 align:middle line:84% Why take the risk if it's not worth it. 00:04:46.400 --> 00:04:49.690 align:middle line:84% And so I think MIT is an interesting place to talk 00:04:49.690 --> 00:04:52.750 align:middle line:84% about brainstorming and this kind of organized ideation 00:04:52.750 --> 00:04:57.210 align:middle line:84% because there is social and academic pressure here too, 00:04:57.210 --> 00:05:00.160 align:middle line:84% pressure to be right, pressure to not say something that 00:05:00.160 --> 00:05:01.290 align:middle line:90% would seem wrong. 00:05:01.290 --> 00:05:06.650 align:middle line:84% And that sort of pressure is completely antithetical to the 00:05:06.650 --> 00:05:08.750 align:middle line:84% idea of a brainstorming session. 00:05:08.750 --> 00:05:12.790 align:middle line:84% And so that's a basis for why not only it's good for video 00:05:12.790 --> 00:05:15.630 align:middle line:84% games, but why it's also good to talk about here at MIT. 00:05:15.630 --> 00:05:22.070 align:middle line:84% So there are four basic principles of brainstorming. 00:05:22.070 --> 00:05:23.880 align:middle line:84% These were outlined by Alex Osborn. 00:05:23.880 --> 00:05:30.905 align:middle line:84% He was an ad agent, and he says it was 1938 when he first 00:05:30.905 --> 00:05:31.476 align:middle line:90% started using it. 00:05:31.476 --> 00:05:34.420 align:middle line:84% People started talking about it since then. 00:05:34.420 --> 00:05:37.670 align:middle line:84% And I like when he said that it spiraled out of control, 00:05:37.670 --> 00:05:39.386 align:middle line:90% that people ran away with it. 00:05:39.386 --> 00:05:41.090 align:middle line:84% They were like, oh, this is a great idea. 00:05:41.090 --> 00:05:42.730 align:middle line:84% But then they were practicing it wrong. 00:05:42.730 --> 00:05:46.810 align:middle line:84% And so in applied imaginations, which is the 00:05:46.810 --> 00:05:50.785 align:middle line:84% text you guys read, it's him reflecting on this 00:05:50.785 --> 00:05:53.793 align:middle line:84% brainstorming idea and saying this is really how it should 00:05:53.793 --> 00:05:56.010 align:middle line:90% be exercised. 00:05:56.010 --> 00:05:59.730 align:middle line:84% The first principle is single-handedly the most 00:05:59.730 --> 00:06:04.400 align:middle line:84% important principle, and that's no criticism. 00:06:04.400 --> 00:06:12.276 align:middle line:84% That's a blanket way of saying it, but really in a more broad 00:06:12.276 --> 00:06:16.200 align:middle line:84% sense, it's saying judgement needs to be excluded. 00:06:16.200 --> 00:06:20.860 align:middle line:84% In some sense, it's both positive and negative, but 00:06:20.860 --> 00:06:23.980 align:middle line:84% especially you don't want to criticize each other's work. 00:06:23.980 --> 00:06:25.886 align:middle line:84% You also don't want to spend time during a brainstorming 00:06:25.886 --> 00:06:29.330 align:middle line:84% session talking about how good an idea is, right? 00:06:29.330 --> 00:06:33.486 align:middle line:84% If someone throws out an idea, and someone's like, oh, this 00:06:33.486 --> 00:06:33.690 align:middle line:90% is the best idea. 00:06:33.690 --> 00:06:34.980 align:middle line:84% We don't even need to keep going anymore. 00:06:34.980 --> 00:06:36.910 align:middle line:90% Then it's like, whoa, no. 00:06:36.910 --> 00:06:38.710 align:middle line:84% Wait, now we're not brainstorming anymore. 00:06:38.710 --> 00:06:44.140 align:middle line:84% And so really judgement is absolutely supposed to be 00:06:44.140 --> 00:06:45.390 align:middle line:90% excluded from the process. 00:06:45.390 --> 00:06:47.680 align:middle line:90% 00:06:47.680 --> 00:06:52.530 align:middle line:84% I think that this is the primary principle that goes 00:06:52.530 --> 00:06:54.010 align:middle line:84% against that social pressure, right? 00:06:54.010 --> 00:06:55.910 align:middle line:84% Because the social pressure of judgment, the people who are 00:06:55.910 --> 00:06:57.900 align:middle line:84% saying what you have, an executive who's in charge of 00:06:57.900 --> 00:06:59.612 align:middle line:84% you, a boss who's saying whether or not the ideas are 00:06:59.612 --> 00:07:01.510 align:middle line:84% good or bad, or whether you have colleagues that are 00:07:01.510 --> 00:07:03.740 align:middle line:84% saying whether or not ideas are good or bad, that sort of 00:07:03.740 --> 00:07:06.500 align:middle line:84% social pressure that forces people to stay quiet and maybe 00:07:06.500 --> 00:07:10.900 align:middle line:84% hold onto good ideas or throw away good ideas. 00:07:10.900 --> 00:07:15.498 align:middle line:84% If everybody's on board with a lack of criticism, then you 00:07:15.498 --> 00:07:18.426 align:middle line:84% have more freedom to express yourself. 00:07:18.426 --> 00:07:24.282 align:middle line:84% Just pulling back to the text a little bit, there was this 00:07:24.282 --> 00:07:28.300 align:middle line:84% great quote from this vice president I'll read to you 00:07:28.300 --> 00:07:29.160 align:middle line:90% guys again. 00:07:29.160 --> 00:07:31.150 align:middle line:84% He said, "It was hard to get through my head what you were 00:07:31.150 --> 00:07:32.110 align:middle line:90% trying to do with us. 00:07:32.110 --> 00:07:35.080 align:middle line:84% My 15 years of conference after conference in my company 00:07:35.080 --> 00:07:37.860 align:middle line:84% have conditioned me against shooting wild. 00:07:37.860 --> 00:07:39.710 align:middle line:84% Almost all of us officers rate each other on 00:07:39.710 --> 00:07:41.200 align:middle line:90% the basis of judgment. 00:07:41.200 --> 00:07:43.650 align:middle line:84% We are far more apt to look up to the other fellow if he 00:07:43.650 --> 00:07:46.530 align:middle line:84% makes no mistakes than if he suggests lots of ideas." That 00:07:46.530 --> 00:07:48.250 align:middle line:84% is something that may sound familiar to you. 00:07:48.250 --> 00:07:50.620 align:middle line:84% "So I've always kept myself from spouting any suggestions 00:07:50.620 --> 00:07:51.930 align:middle line:90% which could be sneered at. 00:07:51.930 --> 00:07:54.633 align:middle line:84% I wish our people would feel free to shoot ideas the way we 00:07:54.633 --> 00:07:55.892 align:middle line:84% have been doing in these brainstorm sessions. 00:07:55.892 --> 00:08:00.250 align:middle line:84% And so really, this lack of criticism, this creating a 00:08:00.250 --> 00:08:05.060 align:middle line:84% safe environment for ideation, is the most fundamental 00:08:05.060 --> 00:08:07.690 align:middle line:84% principle in this brainstorming. 00:08:07.690 --> 00:08:10.600 align:middle line:84% And it really goes right at those social pressures which 00:08:10.600 --> 00:08:14.726 align:middle line:84% can stop creativity and really hamper creativity. 00:08:14.726 --> 00:08:16.678 align:middle line:90% Any questions about that? 00:08:16.678 --> 00:08:20.582 align:middle line:84% That makes sense right, this principle of no criticism. 00:08:20.582 --> 00:08:22.046 align:middle line:90% Cool. 00:08:22.046 --> 00:08:26.960 align:middle line:84% Principle #2, freewheeling, as Mr. Osborn likes to call it. 00:08:26.960 --> 00:08:27.990 align:middle line:90% The wilder idea the better. 00:08:27.990 --> 00:08:32.000 align:middle line:84% This is also hard to get used to. 00:08:32.000 --> 00:08:34.895 align:middle line:84% Again, it was like the guy said in that quote. 00:08:34.895 --> 00:08:37.310 align:middle line:84% You resist the urge to throw out something that's 00:08:37.310 --> 00:08:39.070 align:middle line:90% absolutely crazy and absolutely 00:08:39.070 --> 00:08:40.309 align:middle line:90% wild for fear of ridicule. 00:08:40.309 --> 00:08:43.730 align:middle line:84% Well, if we eliminate the fear of ridicule, and we understand 00:08:43.730 --> 00:08:47.150 align:middle line:84% that we're just trying to get every idea that we can, then 00:08:47.150 --> 00:08:49.662 align:middle line:84% freewheeling is absolutely encouraged. 00:08:49.662 --> 00:08:54.076 align:middle line:84% And you need to get passed that oh, this will never work. 00:08:54.076 --> 00:08:56.372 align:middle line:84% Or nobody would ever like this. 00:08:56.372 --> 00:09:03.020 align:middle line:84% And I put up a katamari up here because that's the sort 00:09:03.020 --> 00:09:06.167 align:middle line:84% of idea that someone throws out at a meeting, and if 00:09:06.167 --> 00:09:08.490 align:middle line:84% there's criticism, someone will be like, that's the 00:09:08.490 --> 00:09:09.045 align:middle line:90% dumbest thing I ever heard. 00:09:09.045 --> 00:09:11.760 align:middle line:84% You can't just roll around picking up stuff for the king 00:09:11.760 --> 00:09:12.225 align:middle line:90% of the cosmos. 00:09:12.225 --> 00:09:15.015 align:middle line:90% That's insane. 00:09:15.015 --> 00:09:19.380 align:middle line:84% And it probably was a synthesis of a lot of 00:09:19.380 --> 00:09:21.680 align:middle line:84% different ideas that created that game, which we'll talk 00:09:21.680 --> 00:09:22.510 align:middle line:90% about later. 00:09:22.510 --> 00:09:26.610 align:middle line:84% But really, having these wild, crazy ideas, you may think 00:09:26.610 --> 00:09:27.550 align:middle line:90% it's over the edge. 00:09:27.550 --> 00:09:29.370 align:middle line:90% And it might be over the edge. 00:09:29.370 --> 00:09:33.670 align:middle line:84% But it is way easier to make something feasible than it is 00:09:33.670 --> 00:09:37.760 align:middle line:84% to take something that's pretty normal and make it 00:09:37.760 --> 00:09:39.090 align:middle line:90% innovative and interesting. 00:09:39.090 --> 00:09:42.600 align:middle line:84% It's much easier to go in that backward direction. 00:09:42.600 --> 00:09:45.440 align:middle line:84% So really the wilder the idea you can come 00:09:45.440 --> 00:09:47.110 align:middle line:90% up with, the stronger. 00:09:47.110 --> 00:09:51.276 align:middle line:90% 00:09:51.276 --> 00:09:53.711 align:middle line:84% Any questions about principle #2? 00:09:53.711 --> 00:09:54.198 align:middle line:90% Making sense? 00:09:54.198 --> 00:09:54.685 align:middle line:90% On board? 00:09:54.685 --> 00:09:56.150 align:middle line:90% Cool. 00:09:56.150 --> 00:09:57.730 align:middle line:90% Quantity. 00:09:57.730 --> 00:10:02.810 align:middle line:84% This is really the goal of a brainstorming session. 00:10:02.810 --> 00:10:06.280 align:middle line:84% Come up with as many ideas as you can, right? 00:10:06.280 --> 00:10:08.770 align:middle line:84% It stands to reason that if you have lots of ideas, 00:10:08.770 --> 00:10:11.590 align:middle line:84% there's a greater likelihood that you'll have a useful one. 00:10:11.590 --> 00:10:14.885 align:middle line:84% That if, say, you have two, your choices are limited. 00:10:14.885 --> 00:10:16.750 align:middle line:84% You're going to pick the better of the two, I suppose, 00:10:16.750 --> 00:10:19.380 align:middle line:84% but it might not be the best idea you have. 00:10:19.380 --> 00:10:23.140 align:middle line:84% And so really, this adds onto that wild idea, throw 00:10:23.140 --> 00:10:24.100 align:middle line:90% everything out you can. 00:10:24.100 --> 00:10:27.060 align:middle line:84% You need to just get everything out and everything 00:10:27.060 --> 00:10:32.000 align:middle line:84% on the page in order to even be able to start judging it. 00:10:32.000 --> 00:10:35.130 align:middle line:84% And that's the important thing too that needs to be clarified 00:10:35.130 --> 00:10:37.560 align:middle line:84% is that brainstorming is a first step 00:10:37.560 --> 00:10:38.700 align:middle line:90% in a creative process. 00:10:38.700 --> 00:10:40.680 align:middle line:90% It's not the whole process. 00:10:40.680 --> 00:10:43.016 align:middle line:84% It's not like, oh, we have this creative problem that we 00:10:43.016 --> 00:10:43.215 align:middle line:90% need to solve. 00:10:43.215 --> 00:10:45.630 align:middle line:84% We'll have a brainstorming session, then we'll have it. 00:10:45.630 --> 00:10:47.030 align:middle line:84% And actually, that's something that hampers 00:10:47.030 --> 00:10:48.230 align:middle line:90% brainstorming a lot. 00:10:48.230 --> 00:10:49.570 align:middle line:84% You have a brainstorming session. 00:10:49.570 --> 00:10:50.990 align:middle line:84% You come up with these great ideas. 00:10:50.990 --> 00:10:53.930 align:middle line:84% And then everybody leaves, and you never return to it or you 00:10:53.930 --> 00:10:56.990 align:middle line:84% never reflect on which these ideas is going to be best, or 00:10:56.990 --> 00:10:57.990 align:middle line:90% you just end up picking one. 00:10:57.990 --> 00:11:03.520 align:middle line:84% And so the judgment needs to happen as well, but not now. 00:11:03.520 --> 00:11:05.440 align:middle line:84% In the brainstorm session, it's just get everything out 00:11:05.440 --> 00:11:06.690 align:middle line:90% that you can. 00:11:06.690 --> 00:11:08.440 align:middle line:90% 00:11:08.440 --> 00:11:10.450 align:middle line:84% And really it just stands to reason. 00:11:10.450 --> 00:11:14.145 align:middle line:84% And I made fun of Alex Osborn when he was saying, well, in 00:11:14.145 --> 00:11:16.170 align:middle line:84% this instance in the government, they had 95 ideas. 00:11:16.170 --> 00:11:19.670 align:middle line:84% And we came up with eight new [UNINTELLIGIBLE]. 00:11:19.670 --> 00:11:20.670 align:middle line:84% How many did you come up with before? 00:11:20.670 --> 00:11:21.440 align:middle line:90% But it's true. 00:11:21.440 --> 00:11:25.225 align:middle line:84% The more you have, the better you're going to do. 00:11:25.225 --> 00:11:26.120 align:middle line:90% Cool. 00:11:26.120 --> 00:11:28.590 align:middle line:84% And then this one is related to that, which is the idea of 00:11:28.590 --> 00:11:31.575 align:middle line:84% synthesis, or building on ideas. 00:11:31.575 --> 00:11:34.210 align:middle line:84% Which is that oftentimes the best idea, the best creative 00:11:34.210 --> 00:11:37.820 align:middle line:84% idea, is not going to be something that's just a unique 00:11:37.820 --> 00:11:41.426 align:middle line:84% idea that stands alone in this corpus of ideas that you've 00:11:41.426 --> 00:11:42.950 align:middle line:84% collected over the brainstorming It's going to be 00:11:42.950 --> 00:11:46.315 align:middle line:84% an idea that is a synthesis of one idea an another. 00:11:46.315 --> 00:11:48.980 align:middle line:84% Or someone suggests an idea, and then that makes you think 00:11:48.980 --> 00:11:50.240 align:middle line:84% of something else that's related to it. 00:11:50.240 --> 00:11:51.610 align:middle line:90% And you build on that. 00:11:51.610 --> 00:11:54.270 align:middle line:84% And you can see, in really positive, good brainstorming 00:11:54.270 --> 00:11:56.170 align:middle line:90% sessions, there's a momentum. 00:11:56.170 --> 00:11:58.150 align:middle line:84% And one of the things that can really hurt that momentum is 00:11:58.150 --> 00:12:00.190 align:middle line:84% when people are starting to riff on an idea, and then 00:12:00.190 --> 00:12:05.180 align:middle line:84% someone is like, oh, but in other news, we could do this. 00:12:05.180 --> 00:12:07.990 align:middle line:84% And so it's really encouraged that you synthesize ideas. 00:12:07.990 --> 00:12:09.955 align:middle line:84% If you have that other left field idea, 00:12:09.955 --> 00:12:10.930 align:middle line:90% don't throw it away. 00:12:10.930 --> 00:12:13.770 align:middle line:84% Jot it down so that you can bring it up later, but don't 00:12:13.770 --> 00:12:17.500 align:middle line:84% kill the momentum of the synthesis if that's happening. 00:12:17.500 --> 00:12:20.670 align:middle line:84% It's really important that you start-- 00:12:20.670 --> 00:12:23.980 align:middle line:84% it's the collaborative part of this creative ideation. 00:12:23.980 --> 00:12:27.265 align:middle line:84% It's this combining of ideas that's going 00:12:27.265 --> 00:12:28.984 align:middle line:90% to create good ideas. 00:12:28.984 --> 00:12:32.580 align:middle line:84% And I think we can take that as a given, that if you 00:12:32.580 --> 00:12:36.084 align:middle line:84% collect a bunch of skilled, thoughtful, creative people 00:12:36.084 --> 00:12:39.060 align:middle line:84% together, combining their ideas is going to create 00:12:39.060 --> 00:12:41.859 align:middle line:84% something that's better than just any one idea that one 00:12:41.859 --> 00:12:43.585 align:middle line:84% creative professional is going to have. 00:12:43.585 --> 00:12:47.775 align:middle line:84% Or at least just a different solution that might be more 00:12:47.775 --> 00:12:49.501 align:middle line:90% ideal given the problem. 00:12:49.501 --> 00:12:53.116 align:middle line:84% And so you can think of things like, Lego is pretty awesome. 00:12:53.116 --> 00:12:56.950 align:middle line:84% Star Wars is also pretty awesome. 00:12:56.950 --> 00:13:00.550 align:middle line:90% But Lego Star Wars [INAUDIBLE] 00:13:00.550 --> 00:13:01.550 align:middle line:90% is also awesome. 00:13:01.550 --> 00:13:04.830 align:middle line:90% Similarly, Marvel is dope. 00:13:04.830 --> 00:13:06.768 align:middle line:90% Capcom is also pretty dope. 00:13:06.768 --> 00:13:10.184 align:middle line:84% Marvel Versus Capcom is tremendously dope. 00:13:10.184 --> 00:13:13.920 align:middle line:84% So building on ideas can create obviously really 00:13:13.920 --> 00:13:15.240 align:middle line:90% interesting things. 00:13:15.240 --> 00:13:17.890 align:middle line:84% And it's a good idea to keep working on that in your 00:13:17.890 --> 00:13:20.396 align:middle line:84% brainstorming sessions, what can you put together? 00:13:20.396 --> 00:13:23.330 align:middle line:90% 00:13:23.330 --> 00:13:24.890 align:middle line:90% So how is it organized? 00:13:24.890 --> 00:13:26.390 align:middle line:84% We talked about the basic principles. 00:13:26.390 --> 00:13:27.870 align:middle line:84% Any questions about those four principles? 00:13:27.870 --> 00:13:28.800 align:middle line:90% Did they all make sense? 00:13:28.800 --> 00:13:31.868 align:middle line:84% Did they all seem to be grounded in-- 00:13:31.868 --> 00:13:32.360 align:middle line:90% you're nodding yes. 00:13:32.360 --> 00:13:34.328 align:middle line:84% It's the greatest thing I've ever heard. 00:13:34.328 --> 00:13:37.290 align:middle line:90% OK, cool. 00:13:37.290 --> 00:13:41.186 align:middle line:84% So the question then becomes, how do you organize your 00:13:41.186 --> 00:13:42.120 align:middle line:90% brainstorm. 00:13:42.120 --> 00:13:45.110 align:middle line:84% One of the points that Alex Osborn makes is that it needs 00:13:45.110 --> 00:13:47.390 align:middle line:84% to have a casual spirit or a casual atmosphere. 00:13:47.390 --> 00:13:49.022 align:middle line:84% He refers to it as a picnic, which is 00:13:49.022 --> 00:13:49.350 align:middle line:90% another one of those-- 00:13:49.350 --> 00:13:52.300 align:middle line:84% I haven't been on a picnic in a really long time. 00:13:52.300 --> 00:13:56.035 align:middle line:84% But it's like, we brought out lunches in, and then we talked 00:13:56.035 --> 00:13:56.138 align:middle line:90% afterwards. 00:13:56.138 --> 00:13:57.635 align:middle line:84% We call those lunch meetings now. 00:13:57.635 --> 00:14:00.629 align:middle line:90% 00:14:00.629 --> 00:14:04.490 align:middle line:84% But he has a good point that if a large part of the 00:14:04.490 --> 00:14:08.010 align:middle line:84% brainstorming session is intended to combat social 00:14:08.010 --> 00:14:11.100 align:middle line:84% pressures that stop you from being creative and inhibit 00:14:11.100 --> 00:14:14.080 align:middle line:84% your creativity, then it would stand to reason that creating 00:14:14.080 --> 00:14:18.570 align:middle line:84% a casual spirit, a casual environment for this process 00:14:18.570 --> 00:14:19.450 align:middle line:90% is important. 00:14:19.450 --> 00:14:26.600 align:middle line:84% And so most video game processes and most video game 00:14:26.600 --> 00:14:28.856 align:middle line:84% companies have a pretty casual spirit and environment because 00:14:28.856 --> 00:14:30.583 align:middle line:84% of the nature of the work in general. 00:14:30.583 --> 00:14:32.650 align:middle line:84% So sometimes this might not be that hard. 00:14:32.650 --> 00:14:35.070 align:middle line:84% But things to consider are, what is the 00:14:35.070 --> 00:14:36.170 align:middle line:90% makeup of your team? 00:14:36.170 --> 00:14:41.060 align:middle line:84% If your president of the company does a really bad job 00:14:41.060 --> 00:14:43.860 align:middle line:84% of putting himself or herself on the same level as all the 00:14:43.860 --> 00:14:46.846 align:middle line:84% people, you might want to exclude that person from the 00:14:46.846 --> 00:14:47.812 align:middle line:90% brainstorming session. 00:14:47.812 --> 00:14:50.871 align:middle line:84% Because then everybody is going to feel the pressure of 00:14:50.871 --> 00:14:51.193 align:middle line:90% the president. 00:14:51.193 --> 00:14:51.796 align:middle line:84% And oh, do we need to make an idea that 00:14:51.796 --> 00:14:53.130 align:middle line:90% makes that person happiest. 00:14:53.130 --> 00:14:55.500 align:middle line:84% You have to think to think these things through in terms 00:14:55.500 --> 00:14:57.788 align:middle line:84% of what the environment is going to be for your 00:14:57.788 --> 00:15:00.320 align:middle line:84% brainstorming session and who's involved. 00:15:00.320 --> 00:15:04.379 align:middle line:84% So it is an important point and an important step. 00:15:04.379 --> 00:15:09.290 align:middle line:84% Starting with a bad or a worthless idea encourages that 00:15:09.290 --> 00:15:12.320 align:middle line:90% freewheeling sense. 00:15:12.320 --> 00:15:14.240 align:middle line:84% A lot of times, people will contribute 00:15:14.240 --> 00:15:16.440 align:middle line:90% ideas that feel safe. 00:15:16.440 --> 00:15:18.110 align:middle line:84% Again, you want to come up with the most 00:15:18.110 --> 00:15:19.790 align:middle line:90% ideas that you can. 00:15:19.790 --> 00:15:23.940 align:middle line:84% So having someone with the courage, or even bringing to 00:15:23.940 --> 00:15:28.530 align:middle line:84% the beginning of it a crazy, worthless, bad, freewheeling 00:15:28.530 --> 00:15:32.400 align:middle line:84% idea can help encourage people to keep doing that. 00:15:32.400 --> 00:15:35.670 align:middle line:84% So either starting with some who has a crazy idea or even 00:15:35.670 --> 00:15:39.273 align:middle line:84% bringing it to the brainstorm at the very beginning can be a 00:15:39.273 --> 00:15:39.980 align:middle line:90% really good thing as well. 00:15:39.980 --> 00:15:41.565 align:middle line:90% This is a key one. 00:15:41.565 --> 00:15:44.400 align:middle line:90% Don't interrupt anyone. 00:15:44.400 --> 00:15:46.820 align:middle line:84% It's really important in an brainstorming session to 00:15:46.820 --> 00:15:48.850 align:middle line:84% encourage that every voice is heard. 00:15:48.850 --> 00:15:51.580 align:middle line:90% 00:15:51.580 --> 00:15:56.112 align:middle line:84% Let me see if I can find that quote from that one guy. 00:15:56.112 --> 00:15:58.320 align:middle line:90% Yeah, here we go. 00:15:58.320 --> 00:15:59.550 align:middle line:90% It's great. 00:15:59.550 --> 00:16:02.400 align:middle line:90% AUDIENCE: Think up or shut up. 00:16:02.400 --> 00:16:04.240 align:middle line:84% ABE STEIN: Yeah, there's that one too, which is a good one. 00:16:04.240 --> 00:16:08.172 align:middle line:84% But it's talking about "the spirit of a brainstorm session 00:16:08.172 --> 00:16:09.190 align:middle line:90% is important. 00:16:09.190 --> 00:16:12.300 align:middle line:84% Self-encouragement is needed almost as much as mutual 00:16:12.300 --> 00:16:12.735 align:middle line:90% encouragement. 00:16:12.735 --> 00:16:15.930 align:middle line:84% A perfectionism complex will throttle effort and abort 00:16:15.930 --> 00:16:19.090 align:middle line:84% ideas." He says, "One of the ablest members kept mum 00:16:19.090 --> 00:16:20.270 align:middle line:84% throughout one of our sessions. 00:16:20.270 --> 00:16:20.840 align:middle line:90% I button-holed him"-- 00:16:20.840 --> 00:16:22.280 align:middle line:90% never heard that expression-- 00:16:22.280 --> 00:16:25.180 align:middle line:84% "afterward and begged him to spout whatever ideas might 00:16:25.180 --> 00:16:26.040 align:middle line:84% come to his mind in our next meeting." 00:16:26.040 --> 00:16:27.200 align:middle line:84% And this is where it gets good. 00:16:27.200 --> 00:16:30.450 align:middle line:84% This is the really able member of this ad team. 00:16:30.450 --> 00:16:31.960 align:middle line:90% He says, all right, I'll try. 00:16:31.960 --> 00:16:33.490 align:middle line:90% But here's what happened. 00:16:33.490 --> 00:16:35.800 align:middle line:84% "After our first meeting, I jotted down about 15 ideas 00:16:35.800 --> 00:16:36.974 align:middle line:84% with the thought that I would bring 00:16:36.974 --> 00:16:38.120 align:middle line:90% them to our next session. 00:16:38.120 --> 00:16:39.595 align:middle line:84% When I looked them over, I decided that they were 00:16:39.595 --> 00:16:42.728 align:middle line:84% worthless, so I just tore up the list." 00:16:42.728 --> 00:16:45.652 align:middle line:84% And Alex goes on to to say it took awhile to encourage this 00:16:45.652 --> 00:16:47.360 align:middle line:84% guy to understand that there's no such thing as a worthless 00:16:47.360 --> 00:16:50.920 align:middle line:84% idea, that it can either be expanded upon or revised. 00:16:50.920 --> 00:16:54.340 align:middle line:84% And that's that synthesis thing, that 00:16:54.340 --> 00:16:56.495 align:middle line:90% having a wild idea. 00:16:56.495 --> 00:16:58.910 align:middle line:84% And getting back to this idea of the interruption, nothing 00:16:58.910 --> 00:17:03.390 align:middle line:84% will stop a person from wanting to contribute more 00:17:03.390 --> 00:17:05.970 align:middle line:84% than not being to even have their voice be heard. 00:17:05.970 --> 00:17:07.485 align:middle line:84% They're trying to say something, and then they just 00:17:07.485 --> 00:17:09.319 align:middle line:84% get cut out by somebody else who is like, oh, this is 00:17:09.319 --> 00:17:12.460 align:middle line:84% better, especially for a shy person or a person who is 00:17:12.460 --> 00:17:14.380 align:middle line:84% otherwise feeling like my ideas are worthless. 00:17:14.380 --> 00:17:16.540 align:middle line:84% They won't be able to get it out because 00:17:16.540 --> 00:17:20.060 align:middle line:90% they've been cut short. 00:17:20.060 --> 00:17:23.130 align:middle line:84% So some of this responsibility falls on what we might call 00:17:23.130 --> 00:17:27.164 align:middle line:84% the leader, which I'll talk about later, of the group. 00:17:27.164 --> 00:17:31.413 align:middle line:84% But it's a collective responsibility that everybody 00:17:31.413 --> 00:17:35.832 align:middle line:84% makes sure that as someone is expressing an idea, that it's 00:17:35.832 --> 00:17:37.305 align:middle line:90% [INAUDIBLE]. 00:17:37.305 --> 00:17:40.742 align:middle line:84% And to that, keep the description 00:17:40.742 --> 00:17:43.700 align:middle line:90% of your idea short. 00:17:43.700 --> 00:17:45.950 align:middle line:84% If people are sitting here, and you've now hijacked the 00:17:45.950 --> 00:17:47.520 align:middle line:84% 30-minute brainstorming session with your one idea 00:17:47.520 --> 00:17:50.730 align:middle line:84% that took five minutes to explain, that can 00:17:50.730 --> 00:17:51.770 align:middle line:90% also hamper it, right? 00:17:51.770 --> 00:17:54.170 align:middle line:84% Part of it is not only don't interrupt people, but also 00:17:54.170 --> 00:17:56.960 align:middle line:84% make sure that when you are contributing, you are allowing 00:17:56.960 --> 00:17:59.672 align:middle line:84% for other people to contribute as well, something that maybe 00:17:59.672 --> 00:18:02.180 align:middle line:90% is not considered as much. 00:18:02.180 --> 00:18:04.260 align:middle line:84% For the organization, it does need a leader. 00:18:04.260 --> 00:18:06.410 align:middle line:84% I hate that term, but that's what he used in the book. 00:18:06.410 --> 00:18:08.995 align:middle line:84% I tend to use the term clerk, which is a Quaker idea, which 00:18:08.995 --> 00:18:10.520 align:middle line:90% I grab onto. 00:18:10.520 --> 00:18:12.050 align:middle line:84% A clerk being more of a facilitator 00:18:12.050 --> 00:18:13.440 align:middle line:90% than an actual leader. 00:18:13.440 --> 00:18:20.980 align:middle line:84% Leader suggests boss, which is not great for everyone's even 00:18:20.980 --> 00:18:22.444 align:middle line:90% brainstorming session. 00:18:22.444 --> 00:18:24.590 align:middle line:84% And then of course the secretary, or as he calls it, 00:18:24.590 --> 00:18:28.566 align:middle line:84% an associate leader, this is someone who writes stuff down. 00:18:28.566 --> 00:18:31.572 align:middle line:84% There's some of that good, old-fashioned hierarchy going 00:18:31.572 --> 00:18:33.860 align:middle line:90% on in this text. 00:18:33.860 --> 00:18:36.470 align:middle line:84% But obviously, we'll talk a little bit more about what the 00:18:36.470 --> 00:18:39.011 align:middle line:84% roles of these people are, but having those roles defined 00:18:39.011 --> 00:18:42.940 align:middle line:90% early is important. 00:18:42.940 --> 00:18:45.530 align:middle line:84% And then this is something to talk about a bit, explaining 00:18:45.530 --> 00:18:47.573 align:middle line:84% the process and the principle question at the 00:18:47.573 --> 00:18:49.930 align:middle line:90% start of the session. 00:18:49.930 --> 00:18:52.470 align:middle line:84% How many of you had heard of these four principles of 00:18:52.470 --> 00:18:54.550 align:middle line:84% brainstorming explicitly prior to reading this text? 00:18:54.550 --> 00:18:56.458 align:middle line:90% Anybody? 00:18:56.458 --> 00:18:58.366 align:middle line:90% Well. 00:18:58.366 --> 00:18:59.320 align:middle line:90% I know. 00:18:59.320 --> 00:19:01.240 align:middle line:90% You heard from me. 00:19:01.240 --> 00:19:05.940 align:middle line:84% But the process is something that needs to be clear. 00:19:05.940 --> 00:19:07.490 align:middle line:84% Otherwise, people won't remember to do it. 00:19:07.490 --> 00:19:09.930 align:middle line:84% You'll see when we do the exercise, it's even hard 00:19:09.930 --> 00:19:13.275 align:middle line:84% sometimes to curb your criticism, especially when 00:19:13.275 --> 00:19:13.890 align:middle line:84% you're comfortable with people. 00:19:13.890 --> 00:19:16.380 align:middle line:84% And you may not mean it in a malicious way, or your may not 00:19:16.380 --> 00:19:18.680 align:middle line:84% mean it in a way to stop the brainstorming session. 00:19:18.680 --> 00:19:20.560 align:middle line:84% But you'd just be like, Oh, that's nuts. 00:19:20.560 --> 00:19:21.970 align:middle line:84% You're laughing, and everybody is having a good time. 00:19:21.970 --> 00:19:24.690 align:middle line:84% And then when you think back, you're like, wait. 00:19:24.690 --> 00:19:27.395 align:middle line:84% That was me passing judgment on an idea and possibly 00:19:27.395 --> 00:19:30.910 align:middle line:84% inhibiting the kind of ideation that we're trying to 00:19:30.910 --> 00:19:31.340 align:middle line:90% get across. 00:19:31.340 --> 00:19:33.930 align:middle line:84% So explaining the process at the beginning regardless of 00:19:33.930 --> 00:19:35.091 align:middle line:90% the group is really important. 00:19:35.091 --> 00:19:36.500 align:middle line:84% And that is usually a responsibility that falls on 00:19:36.500 --> 00:19:38.216 align:middle line:84% the leader or the secretary, whoever is 00:19:38.216 --> 00:19:39.802 align:middle line:90% organizing the session. 00:19:39.802 --> 00:19:42.450 align:middle line:84% They even suggest in the text, have it posted. 00:19:42.450 --> 00:19:45.320 align:middle line:84% Have the four principles up so that everybody can remind 00:19:45.320 --> 00:19:47.160 align:middle line:84% themselves through the process what these 00:19:47.160 --> 00:19:49.460 align:middle line:90% four principles are. 00:19:49.460 --> 00:19:50.950 align:middle line:84% But explaining the process is really important. 00:19:50.950 --> 00:19:55.210 align:middle line:90% And then this is so important. 00:19:55.210 --> 00:19:57.750 align:middle line:84% Having the principal question and the goal of the 00:19:57.750 --> 00:20:01.290 align:middle line:84% brainstorming session clear at the start. 00:20:01.290 --> 00:20:04.870 align:middle line:84% Obviously, it's encouraging freewheeling. 00:20:04.870 --> 00:20:06.290 align:middle line:90% It's encouraging free thought. 00:20:06.290 --> 00:20:08.515 align:middle line:84% It's encouraging all kinds of wide open creativity. 00:20:08.515 --> 00:20:11.740 align:middle line:84% And at the same time, if you do that in an unbounded sort 00:20:11.740 --> 00:20:15.035 align:middle line:84% of way, you might end up with things that really in the end, 00:20:15.035 --> 00:20:17.480 align:middle line:84% you don't have too many useful ideas. 00:20:17.480 --> 00:20:19.925 align:middle line:84% You have useful ideas for something else, not for the 00:20:19.925 --> 00:20:22.370 align:middle line:84% actually creative problem that you have. 00:20:22.370 --> 00:20:25.450 align:middle line:84% So if you take it from an ad concept, you have a vodka 00:20:25.450 --> 00:20:29.270 align:middle line:84% company that's like, oh, we need an advertisement for our 00:20:29.270 --> 00:20:30.390 align:middle line:90% awesome vodka or whatever. 00:20:30.390 --> 00:20:31.540 align:middle line:90% And so you're like, all right. 00:20:31.540 --> 00:20:32.190 align:middle line:84% We're going to have a brainstorm session. 00:20:32.190 --> 00:20:33.430 align:middle line:84% And a bunch of people come up with ideas. 00:20:33.430 --> 00:20:36.470 align:middle line:84% Now you're selling dryers because it 00:20:36.470 --> 00:20:37.420 align:middle line:90% was wide open, right? 00:20:37.420 --> 00:20:40.465 align:middle line:84% It's like, oh, we've got these great ad ideas for dryers, but 00:20:40.465 --> 00:20:42.648 align:middle line:84% they're just really not going to work for vodka. 00:20:42.648 --> 00:20:46.150 align:middle line:84% Bringing it back to the video game contract, you've got a 00:20:46.150 --> 00:20:48.520 align:middle line:84% contract with a producer to make a first person shooter, 00:20:48.520 --> 00:20:51.000 align:middle line:84% and in your brainstorming session, you've designed a 00:20:51.000 --> 00:20:53.360 align:middle line:90% cool new platform. 00:20:53.360 --> 00:20:55.500 align:middle line:84% Neat, but that's not where the money is coming from, right? 00:20:55.500 --> 00:20:59.135 align:middle line:84% So bounding the brainstorm session is important too. 00:20:59.135 --> 00:21:01.500 align:middle line:84% And you'll see that in the exercises that we do today, 00:21:01.500 --> 00:21:02.930 align:middle line:84% how it's important to bound that. 00:21:02.930 --> 00:21:09.264 align:middle line:90% 00:21:09.264 --> 00:21:10.791 align:middle line:90% Oh, and write down everything. 00:21:10.791 --> 00:21:13.100 align:middle line:90% Sorry, I forgot about that. 00:21:13.100 --> 00:21:14.650 align:middle line:90% This is an important point. 00:21:14.650 --> 00:21:17.280 align:middle line:90% 00:21:17.280 --> 00:21:19.347 align:middle line:84% This happens to all of us, but you have this great idea, and 00:21:19.347 --> 00:21:20.525 align:middle line:90% then you don't write it down. 00:21:20.525 --> 00:21:21.942 align:middle line:84% And then you go to bed, and then the next day, you're 00:21:21.942 --> 00:21:24.570 align:middle line:84% like, oh, I had this great idea and you can't 00:21:24.570 --> 00:21:25.280 align:middle line:90% remember it, right? 00:21:25.280 --> 00:21:29.750 align:middle line:84% So writing down everything is absolutely essential. 00:21:29.750 --> 00:21:32.120 align:middle line:84% You'd be amazed the number of times that a week later, 00:21:32.120 --> 00:21:35.790 align:middle line:84% you're like, oh, we could put these two ideas together as 00:21:35.790 --> 00:21:37.960 align:middle line:84% long as you can remember what those ideas were. 00:21:37.960 --> 00:21:41.550 align:middle line:84% And so what you think, it's hard to not mentally pass 00:21:41.550 --> 00:21:43.310 align:middle line:84% judgment on things during the brainstorm session, and what 00:21:43.310 --> 00:21:45.380 align:middle line:84% you think might be great now, may be a week 00:21:45.380 --> 00:21:46.535 align:middle line:90% later not be as great. 00:21:46.535 --> 00:21:48.490 align:middle line:84% And what you didn't think will be. 00:21:48.490 --> 00:21:52.062 align:middle line:84% And so making sure to have everything written down is 00:21:52.062 --> 00:21:53.050 align:middle line:90% really important. 00:21:53.050 --> 00:21:56.035 align:middle line:84% And they even suggest having two secretaries if you need it 00:21:56.035 --> 00:21:59.390 align:middle line:84% if you have a large group with lot of ideas and they're each 00:21:59.390 --> 00:22:00.630 align:middle line:90% writing every other one. 00:22:00.630 --> 00:22:03.050 align:middle line:84% That can be helpful to make sure that you get everything. 00:22:03.050 --> 00:22:07.900 align:middle line:90% 00:22:07.900 --> 00:22:10.930 align:middle line:84% Next is the question of what sort of problems are suitable 00:22:10.930 --> 00:22:12.120 align:middle line:90% to a brainstorming session. 00:22:12.120 --> 00:22:15.400 align:middle line:84% The great example that Alex Osborn gives is setting up a 00:22:15.400 --> 00:22:19.200 align:middle line:84% brainstorm session on whether or not to get married is not a 00:22:19.200 --> 00:22:20.940 align:middle line:84% particularly suitable question. 00:22:20.940 --> 00:22:23.370 align:middle line:84% And that was an interesting concept. 00:22:23.370 --> 00:22:26.460 align:middle line:84% He's like, well, to decide to get married, you apparently 00:22:26.460 --> 00:22:28.285 align:middle line:90% list the pros and cons. 00:22:28.285 --> 00:22:30.185 align:middle line:84% That's not exactly the process I went through 00:22:30.185 --> 00:22:31.135 align:middle line:90% before I got married. 00:22:31.135 --> 00:22:32.321 align:middle line:84% I was like, well honey, I'm going to have 00:22:32.321 --> 00:22:33.571 align:middle line:90% to write this down. 00:22:33.571 --> 00:22:35.410 align:middle line:90% 00:22:35.410 --> 00:22:38.290 align:middle line:84% But, fair or not, that was the suggestion that he came up. 00:22:38.290 --> 00:22:39.460 align:middle line:84% And he had a good point, right? 00:22:39.460 --> 00:22:41.065 align:middle line:84% The question of whether or not to get married 00:22:41.065 --> 00:22:42.720 align:middle line:90% is a judgment call. 00:22:42.720 --> 00:22:45.370 align:middle line:84% It is not a creative ideation process. 00:22:45.370 --> 00:22:49.860 align:middle line:84% And so that's not a particularly useful problem 00:22:49.860 --> 00:22:54.170 align:middle line:84% that's suitable to the brainstorming process. 00:22:54.170 --> 00:22:57.820 align:middle line:84% You want a problem that is going to be benefited by 00:22:57.820 --> 00:23:02.060 align:middle line:84% having a large, selection, a large corpus of ideas. 00:23:02.060 --> 00:23:04.050 align:middle line:84% And so those are the kind of problems that are more useful. 00:23:04.050 --> 00:23:07.930 align:middle line:84% And you'll see when we do our example exercise what some of 00:23:07.930 --> 00:23:08.900 align:middle line:90% those might be. 00:23:08.900 --> 00:23:14.300 align:middle line:84% I also put here that having a clear definition of the aim is 00:23:14.300 --> 00:23:14.690 align:middle line:90% really essential. 00:23:14.690 --> 00:23:16.230 align:middle line:84% It's what we talked about before. 00:23:16.230 --> 00:23:18.450 align:middle line:84% You need to make sure that everybody understands and 00:23:18.450 --> 00:23:19.200 align:middle line:90% everybody's on the same page. 00:23:19.200 --> 00:23:22.012 align:middle line:84% Otherwise, you'll end up with stuff that might be useful for 00:23:22.012 --> 00:23:24.570 align:middle line:84% something, but not useful for what you're particularly 00:23:24.570 --> 00:23:25.970 align:middle line:90% trying to do. 00:23:25.970 --> 00:23:29.980 align:middle line:84% And so making that clear for everybody is really important. 00:23:29.980 --> 00:23:32.550 align:middle line:84% Keeping the problem as simple as possible 00:23:32.550 --> 00:23:33.800 align:middle line:90% is also really important. 00:23:33.800 --> 00:23:36.678 align:middle line:84% Trying to keep simple language for the problem. 00:23:36.678 --> 00:23:41.370 align:middle line:84% Keep it constrained in a way that is simple enough so that 00:23:41.370 --> 00:23:45.270 align:middle line:84% people can work on it as opposed to just feeling 00:23:45.270 --> 00:23:48.030 align:middle line:84% limited by it, if that makes any sense. 00:23:48.030 --> 00:23:50.240 align:middle line:84% If something is overly complicated and overly 00:23:50.240 --> 00:23:52.860 align:middle line:84% constrained, then it becomes, well, how do I fit 00:23:52.860 --> 00:23:54.260 align:middle line:90% everything into this? 00:23:54.260 --> 00:23:56.670 align:middle line:84% How do I match every single one of these things? 00:23:56.670 --> 00:23:59.760 align:middle line:84% If its' simpler, then it's a little bit easier to work on 00:23:59.760 --> 00:24:01.920 align:middle line:90% and try to be creative with. 00:24:01.920 --> 00:24:04.560 align:middle line:90% So keeping problems simple. 00:24:04.560 --> 00:24:06.310 align:middle line:84% Which isn't to say that complex problems couldn't be 00:24:06.310 --> 00:24:10.010 align:middle line:84% dealt with, but just divide them into sub-problems. 00:24:10.010 --> 00:24:11.550 align:middle line:84% Divide them into little sections. 00:24:11.550 --> 00:24:13.923 align:middle line:84% So there might be something like, how could we 00:24:13.923 --> 00:24:15.665 align:middle line:90% deal with the UI? 00:24:15.665 --> 00:24:18.620 align:middle line:84% How could it look in this game? 00:24:18.620 --> 00:24:20.720 align:middle line:84% So rather than say, well how are we going to design our 00:24:20.720 --> 00:24:23.100 align:middle line:84% first person shooter, you've got a brainstorming session 00:24:23.100 --> 00:24:25.600 align:middle line:84% about what the UI could look like for the first person 00:24:25.600 --> 00:24:25.740 align:middle line:90% shooting game. 00:24:25.740 --> 00:24:28.930 align:middle line:84% You have maybe a brainstorming session for what the fiction 00:24:28.930 --> 00:24:30.400 align:middle line:84% for this first person shooter might be. 00:24:30.400 --> 00:24:32.935 align:middle line:84% You're dividing it into sub-problems rather than 00:24:32.935 --> 00:24:36.071 align:middle line:84% having it be this gigantic monolith of a thing. 00:24:36.071 --> 00:24:37.880 align:middle line:84% And you can see how that would be a problem, right? 00:24:37.880 --> 00:24:39.760 align:middle line:84% Because if you just brainstorm on what's our first person 00:24:39.760 --> 00:24:41.310 align:middle line:84% shooter going to be, you're going to get 00:24:41.310 --> 00:24:42.430 align:middle line:90% ideas about the UI. 00:24:42.430 --> 00:24:43.590 align:middle line:84% You're going to get ideas about the fiction. 00:24:43.590 --> 00:24:45.459 align:middle line:84% You're going to get ideas about what sort of guns you 00:24:45.459 --> 00:24:47.580 align:middle line:84% should use or what they should sound like. 00:24:47.580 --> 00:24:50.925 align:middle line:84% And it'll just be lots of interesting ideas but 00:24:50.925 --> 00:24:52.175 align:middle line:90% all over the place. 00:24:52.175 --> 00:24:54.240 align:middle line:90% 00:24:54.240 --> 00:24:58.284 align:middle line:84% And yeah, the problem should be clearly and simply 00:24:58.284 --> 00:24:58.768 align:middle line:90% articulated. 00:24:58.768 --> 00:25:00.460 align:middle line:84% I think that's what I said by the shooting example. 00:25:00.460 --> 00:25:02.220 align:middle line:84% Make sure that they're articulated in a simple way. 00:25:02.220 --> 00:25:04.486 align:middle line:84% Sometimes you can have a simple problem that's not 00:25:04.486 --> 00:25:06.260 align:middle line:84% articulated particularly clearly. 00:25:06.260 --> 00:25:07.510 align:middle line:84% So it's just something to consider. 00:25:07.510 --> 00:25:11.110 align:middle line:90% 00:25:11.110 --> 00:25:18.150 align:middle line:84% Responsibilities of the leader, or whatever, the first 00:25:18.150 --> 00:25:21.116 align:middle line:84% being to understand and explain the problem and the 00:25:21.116 --> 00:25:22.070 align:middle line:90% aim of the brainstorm session. 00:25:22.070 --> 00:25:24.650 align:middle line:84% I mean a lot of times, people maybe will write a memo 00:25:24.650 --> 00:25:26.200 align:middle line:90% beforehand. 00:25:26.200 --> 00:25:29.140 align:middle line:84% As the facilitator of the thing, there's a person who 00:25:29.140 --> 00:25:32.910 align:middle line:84% perhaps wants to see the brainstorm be a success. 00:25:32.910 --> 00:25:36.710 align:middle line:84% But mostly, having a clear understanding of the problem. 00:25:36.710 --> 00:25:39.040 align:middle line:84% And explaining that to the group is an important job for 00:25:39.040 --> 00:25:40.122 align:middle line:90% the leader. 00:25:40.122 --> 00:25:42.225 align:middle line:84% I use this term facilitating the session, encouraging 00:25:42.225 --> 00:25:44.230 align:middle line:84% ideation, discouraging criticism. 00:25:44.230 --> 00:25:49.510 align:middle line:84% You are the watch guard for the process, not necessarily-- 00:25:49.510 --> 00:25:53.245 align:middle line:84% you can sometimes be a contributor and a watchdog for 00:25:53.245 --> 00:25:53.930 align:middle line:90% the process. 00:25:53.930 --> 00:25:56.558 align:middle line:84% But most important is that you are a 00:25:56.558 --> 00:25:59.250 align:middle line:90% watchdog for the process. 00:25:59.250 --> 00:26:03.042 align:middle line:84% You'll see as we do it, it's just so easy to slip into 00:26:03.042 --> 00:26:06.860 align:middle line:84% these conversational habits that are contrary to the 00:26:06.860 --> 00:26:08.246 align:middle line:90% brainstorming process. 00:26:08.246 --> 00:26:11.402 align:middle line:84% And so having someone who's making sure people don't 00:26:11.402 --> 00:26:13.080 align:middle line:84% criticize and encouraging people like oh, I haven't 00:26:13.080 --> 00:26:13.660 align:middle line:90% heard from this person. 00:26:13.660 --> 00:26:14.941 align:middle line:90% Do you have ideas? 00:26:14.941 --> 00:26:19.430 align:middle line:84% Even pulling people out is important. 00:26:19.430 --> 00:26:21.160 align:middle line:84% And that comes down to ensuring that no voices are 00:26:21.160 --> 00:26:22.746 align:middle line:84% lost during the discussion, right? 00:26:22.746 --> 00:26:25.480 align:middle line:84% I mean we had that ablest member who had 15 ideas that 00:26:25.480 --> 00:26:26.530 align:middle line:84% he wrote down, and he's like, they're worthless. 00:26:26.530 --> 00:26:29.090 align:middle line:84% Well, in some ways it's the part of the leader, either 00:26:29.090 --> 00:26:31.910 align:middle line:84% during the session or after the session to try to 00:26:31.910 --> 00:26:35.680 align:middle line:84% encourage those able members to contribute. 00:26:35.680 --> 00:26:39.072 align:middle line:84% Yeah, some of the most crack pot ideas become the best 00:26:39.072 --> 00:26:41.930 align:middle line:84% ones, so you really want to make sure ever voice is heard. 00:26:41.930 --> 00:26:44.400 align:middle line:84% And then encouraging the synthesis, encouraging people 00:26:44.400 --> 00:26:48.790 align:middle line:84% to riff on other ideas, trying to find ways for people to 00:26:48.790 --> 00:26:49.900 align:middle line:90% build on each other. 00:26:49.900 --> 00:26:52.950 align:middle line:84% Even offering synthesis towards the directives. 00:26:52.950 --> 00:26:54.215 align:middle line:84% So maybe you have a couple ideas. 00:26:54.215 --> 00:26:57.250 align:middle line:84% And you're like, oh, 1 and 10 are similar. 00:26:57.250 --> 00:26:59.040 align:middle line:84% Is there any way we could combine this? 00:26:59.040 --> 00:27:02.477 align:middle line:84% And somebody is like, yeah, we could give him a helmet. 00:27:02.477 --> 00:27:03.950 align:middle line:90% Awesome. 00:27:03.950 --> 00:27:04.950 align:middle line:90% So it's simple. 00:27:04.950 --> 00:27:06.795 align:middle line:84% I don't know what two things you can 00:27:06.795 --> 00:27:08.120 align:middle line:90% combine to get a helmet. 00:27:08.120 --> 00:27:09.520 align:middle line:90% Can't get shot in the head. 00:27:09.520 --> 00:27:11.600 align:middle line:90% How about a helmet? 00:27:11.600 --> 00:27:15.780 align:middle line:84% All right, so responsibilities for the secretary. 00:27:15.780 --> 00:27:17.290 align:middle line:84% Most obviously, record every and all ideas. 00:27:17.290 --> 00:27:18.712 align:middle line:90% Write it all down. 00:27:18.712 --> 00:27:20.920 align:middle line:90% You have to write it all down. 00:27:20.920 --> 00:27:22.240 align:middle line:90% This is so important. 00:27:22.240 --> 00:27:25.546 align:middle line:84% This one is often overlooked, monitoring the schedule and 00:27:25.546 --> 00:27:28.270 align:middle line:90% the duration of the session. 00:27:28.270 --> 00:27:31.070 align:middle line:84% Something I learned a long, long, long, time ago is one of 00:27:31.070 --> 00:27:33.626 align:middle line:84% the worst things that can happen is meetings that run 00:27:33.626 --> 00:27:38.210 align:middle line:84% over or meetings that start late or meetings that don't 00:27:38.210 --> 00:27:39.770 align:middle line:90% adhere to a schedule. 00:27:39.770 --> 00:27:43.910 align:middle line:84% No better way to lose your employees or lose your staff 00:27:43.910 --> 00:27:47.850 align:middle line:90% than to bite into their time. 00:27:47.850 --> 00:27:51.666 align:middle line:84% And so making sure that it's constrained and that it meets 00:27:51.666 --> 00:27:52.760 align:middle line:84% the duration is really important. 00:27:52.760 --> 00:27:56.260 align:middle line:84% So, they seem simple, but timing's a thing. 00:27:56.260 --> 00:27:57.990 align:middle line:84% And then of course, they look like participating in the 00:27:57.990 --> 00:27:58.770 align:middle line:90% brainstorming. 00:27:58.770 --> 00:28:03.230 align:middle line:84% Like I said, all voices should be heard, and that oftentimes 00:28:03.230 --> 00:28:06.960 align:middle line:84% will mean that the secretary is a creative 00:28:06.960 --> 00:28:08.530 align:middle line:90% professional as well. 00:28:08.530 --> 00:28:13.300 align:middle line:84% And so making sure that you participate [INAUDIBLE]. 00:28:13.300 --> 00:28:18.927 align:middle line:84% So we've got a few exercises now to get you acclimated to 00:28:18.927 --> 00:28:21.120 align:middle line:90% the idea of brainstorming. 00:28:21.120 --> 00:28:23.890 align:middle line:84% The first one is an actual individual brainstorm. 00:28:23.890 --> 00:28:26.446 align:middle line:84% So if you have paper, grab some paper at 00:28:26.446 --> 00:28:27.644 align:middle line:90% the top of the pile. 00:28:27.644 --> 00:28:30.039 align:middle line:84% AUDIENCE: If anyone is lacking either writing 00:28:30.039 --> 00:28:31.476 align:middle line:90% equipment or paper? 00:28:31.476 --> 00:28:33.871 align:middle line:84% ABE STEIN: You could use a note card too. 00:28:33.871 --> 00:28:36.720 align:middle line:84% Really just something to write on other than the table. 00:28:36.720 --> 00:28:49.710 align:middle line:90% 00:28:49.710 --> 00:28:50.960 align:middle line:90% Note cards are totally fine. 00:28:50.960 --> 00:28:53.590 align:middle line:90% 00:28:53.590 --> 00:28:55.590 align:middle line:84% As you guys are getting ready, I'll continue to talk. 00:28:55.590 --> 00:28:57.724 align:middle line:84% This is actually something that I didn't mention in the 00:28:57.724 --> 00:28:59.605 align:middle line:84% process but is actually very useful to the 00:28:59.605 --> 00:29:00.640 align:middle line:90% brainstorming process. 00:29:00.640 --> 00:29:03.060 align:middle line:84% I think doing warm ups before you actually 00:29:03.060 --> 00:29:04.250 align:middle line:90% brainstorm is useful. 00:29:04.250 --> 00:29:06.482 align:middle line:84% You know how people show up just from lunch, especially if 00:29:06.482 --> 00:29:09.472 align:middle line:84% it's one of those picnic meetings. 00:29:09.472 --> 00:29:11.360 align:middle line:90% People sometimes are tired. 00:29:11.360 --> 00:29:14.528 align:middle line:84% People just might have other things on the brain. 00:29:14.528 --> 00:29:17.653 align:middle line:84% So getting into the habit, getting warmed up to being 00:29:17.653 --> 00:29:21.080 align:middle line:90% creative is important. 00:29:21.080 --> 00:29:26.130 align:middle line:84% I tend to find it's a rare kind of person who you just 00:29:26.130 --> 00:29:27.920 align:middle line:84% give a blank piece of paper to, and you're 00:29:27.920 --> 00:29:29.030 align:middle line:90% like, oh, make something. 00:29:29.030 --> 00:29:29.895 align:middle line:90% Go, be creative. 00:29:29.895 --> 00:29:31.715 align:middle line:90% And they're like, vroom. 00:29:31.715 --> 00:29:33.080 align:middle line:90% They just whip something out. 00:29:33.080 --> 00:29:35.160 align:middle line:90% You have to get warmed up. 00:29:35.160 --> 00:29:37.160 align:middle line:84% Visual artists sketch constantly, 00:29:37.160 --> 00:29:38.360 align:middle line:90% and that makes sense. 00:29:38.360 --> 00:29:39.450 align:middle line:84% And then they build on sketches. 00:29:39.450 --> 00:29:43.533 align:middle line:84% I just make dumb pieces of music that I'll maybe never 00:29:43.533 --> 00:29:45.132 align:middle line:84% use for anything, but maybe I will. 00:29:45.132 --> 00:29:45.840 align:middle line:90% Who knows? 00:29:45.840 --> 00:29:48.224 align:middle line:84% I make stupid sound effects in the shower. 00:29:48.224 --> 00:29:52.080 align:middle line:84% I consider that warming up for work actually. 00:29:52.080 --> 00:29:55.664 align:middle line:90% So you have to get warmed up. 00:29:55.664 --> 00:29:58.508 align:middle line:84% And so this is just a really quick, five-minute warm up. 00:29:58.508 --> 00:30:01.060 align:middle line:84% And the idea is, write anything that comes to your 00:30:01.060 --> 00:30:02.800 align:middle line:84% mind for this specific problem, and 00:30:02.800 --> 00:30:03.270 align:middle line:90% I'll show you a picture. 00:30:03.270 --> 00:30:06.090 align:middle line:84% Brainstorm possible uses-- it's not really a brainstorm. 00:30:06.090 --> 00:30:08.410 align:middle line:84% It's more just that you individually come up with 00:30:08.410 --> 00:30:12.220 align:middle line:84% creative ideas, creative uses, for the following items. 00:30:12.220 --> 00:30:15.090 align:middle line:84% And I'll give you five minutes starting now. 00:30:15.090 --> 00:30:20.970 align:middle line:90% 00:30:20.970 --> 00:30:23.420 align:middle line:90% All right. 00:30:23.420 --> 00:30:24.425 align:middle line:84% Hopefully it was good for a warm up. 00:30:24.425 --> 00:30:28.305 align:middle line:84% Quick question by a show of hand. 00:30:28.305 --> 00:30:29.275 align:middle line:90% Be honest. 00:30:29.275 --> 00:30:32.185 align:middle line:90% This is a safe environment. 00:30:32.185 --> 00:30:35.730 align:middle line:84% How many of you had an idea that you did not write down? 00:30:35.730 --> 00:30:39.625 align:middle line:84% How many of you self-censored yourself with an idea? 00:30:39.625 --> 00:30:42.060 align:middle line:84% Yeah, Tommy, you were like, oh, that's dumb. 00:30:42.060 --> 00:30:44.690 align:middle line:84% See, it's hard to get out of the habit of doing that. 00:30:44.690 --> 00:30:48.380 align:middle line:84% It's hard to get out of this habit of self-judgement. 00:30:48.380 --> 00:30:51.600 align:middle line:90% And it's really important. 00:30:51.600 --> 00:30:53.580 align:middle line:84% That dumb idea that you think was worthless 00:30:53.580 --> 00:30:54.760 align:middle line:90% might be a good one. 00:30:54.760 --> 00:30:57.260 align:middle line:84% Does anyone who raised their hand want to share what their 00:30:57.260 --> 00:31:00.236 align:middle line:84% censored idea was just to exorcise the 00:31:00.236 --> 00:31:03.866 align:middle line:90% demons, so to speak? 00:31:03.866 --> 00:31:06.770 align:middle line:90% No, no one? 00:31:06.770 --> 00:31:08.667 align:middle line:84% All right, who wants to share some ideas that 00:31:08.667 --> 00:31:09.840 align:middle line:90% they did write down? 00:31:09.840 --> 00:31:11.440 align:middle line:90% AUDIENCE: See, I have a lot. 00:31:11.440 --> 00:31:12.680 align:middle line:84% ABE STEIN: Yeah, well throw us a couple 00:31:12.680 --> 00:31:13.600 align:middle line:90% that are your favorites. 00:31:13.600 --> 00:31:17.120 align:middle line:84% AUDIENCE: C, lock pick, MacGyver, connecting circuits. 00:31:17.120 --> 00:31:17.870 align:middle line:90% ABE STEIN: There you go. 00:31:17.870 --> 00:31:21.680 align:middle line:84% AUDIENCE: Caring hurts, a knife, clothes hanger, 00:31:21.680 --> 00:31:27.826 align:middle line:84% chopsticks, dowser, stirrer, connect batteries, let air out 00:31:27.826 --> 00:31:30.896 align:middle line:84% of tires, emo tool, nose picker. 00:31:30.896 --> 00:31:31.880 align:middle line:90% ABE STEIN: Sure. 00:31:31.880 --> 00:31:34.482 align:middle line:90% AUDIENCE: Staple. 00:31:34.482 --> 00:31:35.790 align:middle line:90% And a paper weight. 00:31:35.790 --> 00:31:36.810 align:middle line:90% I have a lot of things. 00:31:36.810 --> 00:31:38.594 align:middle line:84% ABE STEIN: Yeah, good, that's awesome. 00:31:38.594 --> 00:31:39.040 align:middle line:90% Try it out? 00:31:39.040 --> 00:31:42.660 align:middle line:84% AUDIENCE: All right, I got, let's see, fingernail cleaner, 00:31:42.660 --> 00:31:46.900 align:middle line:84% an eyelash straightener, basically rail gun ammo, a 00:31:46.900 --> 00:31:49.750 align:middle line:84% balloon annihilator, and an official 00:31:49.750 --> 00:31:51.560 align:middle line:90% Tamagotchi TM resetter. 00:31:51.560 --> 00:31:55.570 align:middle line:90% 00:31:55.570 --> 00:31:57.080 align:middle line:84% ABE STEIN: It resets a lot of things actually. 00:31:57.080 --> 00:31:58.010 align:middle line:90% Over to this side. 00:31:58.010 --> 00:31:59.852 align:middle line:90% Owen, go ahead. 00:31:59.852 --> 00:32:04.250 align:middle line:90% AUDIENCE: I had [INAUDIBLE]. 00:32:04.250 --> 00:32:05.700 align:middle line:90% I had scratch messaging tool. 00:32:05.700 --> 00:32:08.930 align:middle line:84% I had used as a key ring, conducted electricity with it. 00:32:08.930 --> 00:32:11.550 align:middle line:90% Made it into jewelry. 00:32:11.550 --> 00:32:12.880 align:middle line:84% Fixed umbrellas and what have you with it, 00:32:12.880 --> 00:32:15.285 align:middle line:90% which I've done before. 00:32:15.285 --> 00:32:16.050 align:middle line:90% A money clip. 00:32:16.050 --> 00:32:19.520 align:middle line:90% Use it as a screw for cooking. 00:32:19.520 --> 00:32:22.046 align:middle line:84% Put it on top of the door, and so when people open it and it 00:32:22.046 --> 00:32:24.008 align:middle line:84% falls on the ground, you know that somebody has 00:32:24.008 --> 00:32:25.258 align:middle line:90% been in your room. 00:32:25.258 --> 00:32:28.320 align:middle line:90% 00:32:28.320 --> 00:32:30.060 align:middle line:90% Lance boils, poke eyes out. 00:32:30.060 --> 00:32:33.135 align:middle line:90% 00:32:33.135 --> 00:32:34.982 align:middle line:90% Hair accessory. 00:32:34.982 --> 00:32:35.886 align:middle line:90% [INAUDIBLE]. 00:32:35.886 --> 00:32:37.360 align:middle line:84% ABE STEIN: That was a good question. 00:32:37.360 --> 00:32:38.610 align:middle line:90% Did you have a whole paper? 00:32:38.610 --> 00:32:40.904 align:middle line:90% 00:32:40.904 --> 00:32:42.752 align:middle line:90% [INTERPOSING VOICES] 00:32:42.752 --> 00:32:46.720 align:middle line:84% AUDIENCE: I had hairstyling accessory, projectile, 00:32:46.720 --> 00:32:51.830 align:middle line:84% something you could melt down for metal and other stuff. 00:32:51.830 --> 00:32:52.616 align:middle line:84% Something you could bend and then put on chairs, and then 00:32:52.616 --> 00:32:53.866 align:middle line:84% when people sit down, it pokes them. 00:32:53.866 --> 00:32:56.150 align:middle line:90% 00:32:56.150 --> 00:32:58.210 align:middle line:90% Modern art. 00:32:58.210 --> 00:33:01.980 align:middle line:84% I thought you could get a bunch and fill a dorm room 00:33:01.980 --> 00:33:04.560 align:middle line:84% with it as a prank or something. 00:33:04.560 --> 00:33:06.280 align:middle line:90% Toothpick. 00:33:06.280 --> 00:33:08.385 align:middle line:84% Hold stuff open for emergency surgery. 00:33:08.385 --> 00:33:12.618 align:middle line:90% 00:33:12.618 --> 00:33:13.104 align:middle line:90% ABE STEIN: Cool. 00:33:13.104 --> 00:33:14.076 align:middle line:90% Some other ideas? 00:33:14.076 --> 00:33:17.478 align:middle line:84% AUDIENCE: I thought you could bend it into an interesting 00:33:17.478 --> 00:33:20.880 align:middle line:84% flat shape, and then put it in ink and use it as a stamp. 00:33:20.880 --> 00:33:22.350 align:middle line:84% ABE STEIN: Very nice, very good. 00:33:22.350 --> 00:33:24.524 align:middle line:90% Cool, yeah, go ahead. 00:33:24.524 --> 00:33:26.150 align:middle line:84% AUDIENCE: Game bits and tokens. 00:33:26.150 --> 00:33:29.990 align:middle line:84% Holder for dipping something into liquids. 00:33:29.990 --> 00:33:34.319 align:middle line:84% Tie clips and keeping small boards together. 00:33:34.319 --> 00:33:34.800 align:middle line:90% ABE STEIN: Very good. 00:33:34.800 --> 00:33:36.724 align:middle line:90% Sure, yes? 00:33:36.724 --> 00:33:40.572 align:middle line:84% AUDIENCE: A mini rock garden rake. 00:33:40.572 --> 00:33:42.015 align:middle line:90% Also a [INAUDIBLE]. 00:33:42.015 --> 00:33:43.000 align:middle line:90% ABE STEIN: That is very good. 00:33:43.000 --> 00:33:43.620 align:middle line:90% Go ahead. 00:33:43.620 --> 00:33:45.140 align:middle line:90% AUDIENCE: Heat generator. 00:33:45.140 --> 00:33:48.322 align:middle line:84% If you work hard on it by bending it and unbending it, 00:33:48.322 --> 00:33:49.735 align:middle line:90% then it gets hots. 00:33:49.735 --> 00:33:50.206 align:middle line:90% ABE STEIN: Very nice. 00:33:50.206 --> 00:33:51.150 align:middle line:84% AUDIENCE: As long as it doesn't break. 00:33:51.150 --> 00:33:51.445 align:middle line:90% ABE STEIN: Yes? 00:33:51.445 --> 00:33:54.452 align:middle line:84% AUDIENCE: I think about a souvenir as a bulletin for a 00:33:54.452 --> 00:33:55.926 align:middle line:90% lost robot. 00:33:55.926 --> 00:33:58.341 align:middle line:90% ABE STEIN: That's good. 00:33:58.341 --> 00:33:59.950 align:middle line:90% Say that again. 00:33:59.950 --> 00:34:02.774 align:middle line:84% AUDIENCE: I was going to say that it's a robot that is made 00:34:02.774 --> 00:34:04.470 align:middle line:84% by humans, but it's lost in space. 00:34:04.470 --> 00:34:07.338 align:middle line:84% Then we have this thing that reminded us of [INAUDIBLE] 00:34:07.338 --> 00:34:09.730 align:middle line:90% a secret thing. 00:34:09.730 --> 00:34:12.530 align:middle line:84% ABE STEIN: My favorite use for a paper clip is cleaning the 00:34:12.530 --> 00:34:15.730 align:middle line:84% lint out of my iPhone ear jack, which drives me 00:34:15.730 --> 00:34:16.050 align:middle line:90% absolutely crazy. 00:34:16.050 --> 00:34:18.606 align:middle line:84% So I'm running on reserve battery power, and my slide 00:34:18.606 --> 00:34:20.798 align:middle line:90% show has been suspended. 00:34:20.798 --> 00:34:27.130 align:middle line:84% In my office, there's a air powered connector thing. 00:34:27.130 --> 00:34:29.210 align:middle line:84% So yeah, how did we feel about that exercise? 00:34:29.210 --> 00:34:30.310 align:middle line:84% It got you to loosen up a little bit? 00:34:30.310 --> 00:34:31.820 align:middle line:84% It got you thinking about some ideas? 00:34:31.820 --> 00:34:35.070 align:middle line:84% It got you feeling the creative juices flowing? 00:34:35.070 --> 00:34:38.370 align:middle line:84% We have three more exercises that we're going to do. 00:34:38.370 --> 00:34:41.430 align:middle line:90% So much brainstorming. 00:34:41.430 --> 00:34:43.730 align:middle line:84% This is the hardest work I've ever done at MIT. 00:34:43.730 --> 00:34:46.795 align:middle line:84% No, so we have a few more exercises to get you guys 00:34:46.795 --> 00:34:49.020 align:middle line:84% comfortable, to get you guys relaxed with this 00:34:49.020 --> 00:34:50.418 align:middle line:90% brainstorming process. 00:34:50.418 --> 00:34:52.282 align:middle line:84% The next one is going to be a group exercise. 00:34:52.282 --> 00:34:55.596 align:middle line:84% I'm going to wait to describe it until I can get 00:34:55.596 --> 00:34:56.989 align:middle line:90% my slide show up. 00:34:56.989 --> 00:34:58.210 align:middle line:84% Anybody else have any particularly 00:34:58.210 --> 00:35:00.990 align:middle line:90% choice paper clip ideas? 00:35:00.990 --> 00:35:02.460 align:middle line:84% AUDIENCE: Oh, I just thought of one. 00:35:02.460 --> 00:35:03.300 align:middle line:90% ABE STEIN: What? 00:35:03.300 --> 00:35:05.250 align:middle line:84% AUDIENCE: A sine wave generator. 00:35:05.250 --> 00:35:06.860 align:middle line:90% ABE STEIN: Oh, very good. 00:35:06.860 --> 00:35:08.110 align:middle line:90% AUDIENCE: Wire frame doll. 00:35:08.110 --> 00:35:12.212 align:middle line:90% 00:35:12.212 --> 00:35:14.933 align:middle line:90% AUDIENCE: [INAUDIBLE] shaker. 00:35:14.933 --> 00:35:16.640 align:middle line:90% ABE STEIN: Oh yeah, totally. 00:35:16.640 --> 00:35:17.890 align:middle line:90% [INTERPOSING VOICES] 00:35:17.890 --> 00:35:25.110 align:middle line:90% 00:35:25.110 --> 00:35:26.595 align:middle line:84% ABE STEIN: Hold up a second guys. 00:35:26.595 --> 00:35:29.565 align:middle line:84% AUDIENCE: If we stop looking at it as an [UNINTELLIGIBLE]. 00:35:29.565 --> 00:35:32.535 align:middle line:84% Take it apart like an Army man and use it as a spear. 00:35:32.535 --> 00:35:37.010 align:middle line:84% ABE STEIN: Yeah, like Man Vs. Wild catching fish with it. 00:35:37.010 --> 00:35:37.750 align:middle line:90% Bear Grylls. 00:35:37.750 --> 00:35:37.890 align:middle line:90% Something 00:35:37.890 --> 00:35:40.269 align:middle line:90% AUDIENCE: To chew on. 00:35:40.269 --> 00:35:42.738 align:middle line:84% AUDIENCE: You could use it as a catapult if you 00:35:42.738 --> 00:35:43.988 align:middle line:90% bend the top part. 00:35:43.988 --> 00:35:46.126 align:middle line:90% 00:35:46.126 --> 00:35:47.376 align:middle line:84% AUDIENCE: Rubber band launcher. 00:35:47.376 --> 00:35:49.590 align:middle line:90% 00:35:49.590 --> 00:35:51.890 align:middle line:84% AUDIENCE: Letting air out of tires. 00:35:51.890 --> 00:35:53.140 align:middle line:90% [INTERPOSING VOICES] 00:35:53.140 --> 00:36:04.242 align:middle line:90% 00:36:04.242 --> 00:36:05.492 align:middle line:90% ABE STEIN: There we go. 00:36:05.492 --> 00:36:09.280 align:middle line:90% 00:36:09.280 --> 00:36:09.760 align:middle line:90% [INTERPOSING VOICES] 00:36:09.760 --> 00:36:11.440 align:middle line:84% AUDIENCE: Do you remember that guy who had an oversized red 00:36:11.440 --> 00:36:16.040 align:middle line:84% paper clip and ended up trading it for a house? 00:36:16.040 --> 00:36:17.290 align:middle line:90% Currency towards a house. 00:36:17.290 --> 00:36:20.480 align:middle line:90% 00:36:20.480 --> 00:36:23.010 align:middle line:84% ABE STEIN: Cool, so hopefully that got you loosened up. 00:36:23.010 --> 00:36:26.106 align:middle line:84% I do want to just emphasize again, for those of you who 00:36:26.106 --> 00:36:27.750 align:middle line:84% raised your hand, and even though of you who did not 00:36:27.750 --> 00:36:29.830 align:middle line:84% raise your hand because you were censoring the truth 00:36:29.830 --> 00:36:32.830 align:middle line:84% because you were afraid, try not to self-censor. 00:36:32.830 --> 00:36:34.330 align:middle line:84% Really, it's important to brainstorming. 00:36:34.330 --> 00:36:34.830 align:middle line:84% AUDIENCE: It sounds like the military. 00:36:34.830 --> 00:36:37.330 align:middle line:84% ABE STEIN: Yeah, stop self-censoring. 00:36:37.330 --> 00:36:41.330 align:middle line:84% I bet those crappy ideas that you didn't write down are 00:36:41.330 --> 00:36:42.400 align:middle line:90% actually really awesome. 00:36:42.400 --> 00:36:46.100 align:middle line:84% So activity #2, we're going to work as one large group. 00:36:46.100 --> 00:36:47.300 align:middle line:90% This is our conch shell. 00:36:47.300 --> 00:36:48.588 align:middle line:84% It doesn't look like one, I know. 00:36:48.588 --> 00:36:51.840 align:middle line:84% But the principle still applies. 00:36:51.840 --> 00:36:56.010 align:middle line:84% This is just to get us in the habit, in the shape of 00:36:56.010 --> 00:36:59.670 align:middle line:84% speaking one at a time, not interrupting each other. 00:36:59.670 --> 00:37:02.652 align:middle line:84% And in some senses building on each other's ideas too, right? 00:37:02.652 --> 00:37:05.360 align:middle line:84% There's something in the physical passing of the ball 00:37:05.360 --> 00:37:08.080 align:middle line:84% after you've heard someone's idea that might encourage that 00:37:08.080 --> 00:37:11.040 align:middle line:84% sort of synthesis of ideas as you're going. 00:37:11.040 --> 00:37:13.566 align:middle line:84% I will be your fearless leader. 00:37:13.566 --> 00:37:15.641 align:middle line:84% All that means is that I just make sure you're not 00:37:15.641 --> 00:37:17.980 align:middle line:90% interrupting each other. 00:37:17.980 --> 00:37:23.230 align:middle line:84% And we're going to brainstorm solutions to a design problem. 00:37:23.230 --> 00:37:25.666 align:middle line:84% This one I think is actually a lot of fun. 00:37:25.666 --> 00:37:27.390 align:middle line:84% So, I will show you the design problem. 00:37:27.390 --> 00:37:30.830 align:middle line:84% I will maybe throw out an idea, and then I will toss the 00:37:30.830 --> 00:37:33.190 align:middle line:84% conch shell to the first person who wants it. 00:37:33.190 --> 00:37:34.570 align:middle line:84% And then it doesn't have to go back to me. 00:37:34.570 --> 00:37:36.730 align:middle line:84% Just anyone who wants it, throw up your hand. 00:37:36.730 --> 00:37:38.630 align:middle line:90% And we'll keep moving around. 00:37:38.630 --> 00:37:40.140 align:middle line:84% Please close the lids on your drinks. 00:37:40.140 --> 00:37:42.750 align:middle line:90% 00:37:42.750 --> 00:37:47.530 align:middle line:84% Put away your crystal stuff that you don't want shattered. 00:37:47.530 --> 00:37:50.110 align:middle line:84% So we'll take approximately 15 minutes on this. 00:37:50.110 --> 00:37:52.330 align:middle line:84% We'll see how our momentum goes. 00:37:52.330 --> 00:37:53.970 align:middle line:84% So you've just finished updating Tetris 00:37:53.970 --> 00:37:55.510 align:middle line:90% for Xbox Live Arcade. 00:37:55.510 --> 00:37:56.400 align:middle line:90% Awesome. 00:37:56.400 --> 00:37:58.400 align:middle line:84% I don't know how you got the rights, but that's great. 00:37:58.400 --> 00:38:00.580 align:middle line:84% Microsoft is demanding a set of achievement for integrating 00:38:00.580 --> 00:38:03.826 align:middle line:84% the game into their online service, because unless you 00:38:03.826 --> 00:38:06.800 align:middle line:84% have achievements, it's not a real game. 00:38:06.800 --> 00:38:09.570 align:middle line:84% So, we are going to brainstorm possible player achievements 00:38:09.570 --> 00:38:11.860 align:middle line:84% for your new version of Tetris. 00:38:11.860 --> 00:38:13.300 align:middle line:84% You know what achievements are, right? 00:38:13.300 --> 00:38:16.142 align:middle line:84% Those little things that pop up on your Xbox every time you 00:38:16.142 --> 00:38:16.930 align:middle line:90% do anything? 00:38:16.930 --> 00:38:20.110 align:middle line:84% So that is our idea for Tetris achievements. 00:38:20.110 --> 00:38:21.443 align:middle line:90% And I'll start. 00:38:21.443 --> 00:38:25.147 align:middle line:84% How about for actually getting four lines, you get a Tetris 00:38:25.147 --> 00:38:26.780 align:middle line:90% achievement. 00:38:26.780 --> 00:38:28.610 align:middle line:90% Who wants to be next? 00:38:28.610 --> 00:38:30.420 align:middle line:84% AUDIENCE: You get an achievement for losing as 00:38:30.420 --> 00:38:32.910 align:middle line:84% quickly as possibly, which they think will be like, 00:38:32.910 --> 00:38:34.160 align:middle line:90% really obvious. 00:38:34.160 --> 00:38:36.960 align:middle line:90% 00:38:36.960 --> 00:38:40.630 align:middle line:84% AUDIENCE: Getting three lines with an S-piece. 00:38:40.630 --> 00:38:43.410 align:middle line:84% AUDIENCE: Drawing some sort of unique little picture with the 00:38:43.410 --> 00:38:47.890 align:middle line:84% Tetris blocks, like something new perhaps. 00:38:47.890 --> 00:38:49.280 align:middle line:84% AUDIENCE: Putting one of each block down. 00:38:49.280 --> 00:38:53.340 align:middle line:90% 00:38:53.340 --> 00:38:54.980 align:middle line:84% AUDIENCE: Lasting for a certain amount of time without 00:38:54.980 --> 00:38:56.542 align:middle line:84% ever getting above a certain height. 00:38:56.542 --> 00:38:57.792 align:middle line:90% ABE STEIN: Very cool. 00:38:57.792 --> 00:39:00.880 align:middle line:90% 00:39:00.880 --> 00:39:03.450 align:middle line:84% AUDIENCE: Lasting a certain amount of time without ever 00:39:03.450 --> 00:39:05.890 align:middle line:90% locating a piece. 00:39:05.890 --> 00:39:08.835 align:middle line:84% AUDIENCE: Modern Tetris games have a system where you can 00:39:08.835 --> 00:39:10.759 align:middle line:84% rotate indefinitely when your piece is down. 00:39:10.759 --> 00:39:13.164 align:middle line:84% So you rotate indefinitely for a minute or two or three. 00:39:13.164 --> 00:39:16.050 align:middle line:90% 00:39:16.050 --> 00:39:18.260 align:middle line:84% AUDIENCE: Lasting a certain amount of time without ever 00:39:18.260 --> 00:39:20.110 align:middle line:84% clearing a line with a straight piece. 00:39:20.110 --> 00:39:24.290 align:middle line:90% 00:39:24.290 --> 00:39:27.910 align:middle line:84% AUDIENCE: Putting your piece down underneath another piece 00:39:27.910 --> 00:39:29.823 align:middle line:90% into a little hole. 00:39:29.823 --> 00:39:30.769 align:middle line:90% ABE STEIN: Sliding it in? 00:39:30.769 --> 00:39:32.019 align:middle line:90% AUDIENCE: The T-spin. 00:39:32.019 --> 00:39:34.080 align:middle line:90% 00:39:34.080 --> 00:39:35.729 align:middle line:84% AUDIENCE: Spelling USSR with your pieces. 00:39:35.729 --> 00:39:40.130 align:middle line:90% 00:39:40.130 --> 00:39:42.086 align:middle line:90% That was a bad throw. 00:39:42.086 --> 00:39:45.020 align:middle line:84% AUDIENCE: Making a conglomeration of all pieces 00:39:45.020 --> 00:39:46.976 align:middle line:84% into a shape of a regular piece. 00:39:46.976 --> 00:39:50.399 align:middle line:84% So the whole board is one L-shape. 00:39:50.399 --> 00:39:53.340 align:middle line:90% ABE STEIN: Very cool. 00:39:53.340 --> 00:39:55.320 align:middle line:84% AUDIENCE: Basically only moving the pieces in beat to 00:39:55.320 --> 00:39:56.570 align:middle line:90% the music that's playing. 00:39:56.570 --> 00:39:58.780 align:middle line:90% 00:39:58.780 --> 00:40:03.390 align:middle line:84% AUDIENCE: Spelling USA with your pieces, but doing it. 00:40:03.390 --> 00:40:04.640 align:middle line:84% ABE STEIN: Capitalist centered. 00:40:04.640 --> 00:40:07.320 align:middle line:90% 00:40:07.320 --> 00:40:09.974 align:middle line:84% AUDIENCE: High score and high score without pairing lines. 00:40:09.974 --> 00:40:13.390 align:middle line:90% 00:40:13.390 --> 00:40:16.318 align:middle line:84% AUDIENCE: Managing to clear the entire board in a game 00:40:16.318 --> 00:40:17.782 align:middle line:84% that has already reached the top line, but not quite 00:40:17.782 --> 00:40:19.032 align:middle line:90% overflowed. 00:40:19.032 --> 00:40:23.160 align:middle line:90% 00:40:23.160 --> 00:40:25.760 align:middle line:84% AUDIENCE: Putting a piece down without actually looking at 00:40:25.760 --> 00:40:27.010 align:middle line:90% the piece at all. 00:40:27.010 --> 00:40:31.003 align:middle line:90% 00:40:31.003 --> 00:40:34.979 align:middle line:84% AUDIENCE: Most pieces per time, so [INAUDIBLE]. 00:40:34.979 --> 00:40:36.229 align:middle line:90% ABE STEIN: Sure. 00:40:36.229 --> 00:40:37.980 align:middle line:90% 00:40:37.980 --> 00:40:40.365 align:middle line:84% AUDIENCE: One day of continuous Tetris play. 00:40:40.365 --> 00:40:43.335 align:middle line:90% 00:40:43.335 --> 00:40:44.820 align:middle line:90% ABE STEIN: Marathon challenge. 00:40:44.820 --> 00:40:47.620 align:middle line:84% AUDIENCE: Breaking the previous high score. 00:40:47.620 --> 00:40:49.150 align:middle line:84% AUDIENCE: Only ever shifting the pieces either to the right 00:40:49.150 --> 00:40:50.646 align:middle line:84% or to the left the entire game. 00:40:50.646 --> 00:40:52.780 align:middle line:90% ABE STEIN: Ah. 00:40:52.780 --> 00:40:54.560 align:middle line:84% AUDIENCE: Doing the marathon challenge but only listening 00:40:54.560 --> 00:40:55.810 align:middle line:84% to one piece of music the entire time. 00:40:55.810 --> 00:41:01.260 align:middle line:90% 00:41:01.260 --> 00:41:04.760 align:middle line:84% AUDIENCE: Clearing a level by dropping pieces before they 00:41:04.760 --> 00:41:06.540 align:middle line:90% fall five spaces. 00:41:06.540 --> 00:41:07.790 align:middle line:84% ABE STEIN: Oh, all right, cool. 00:41:07.790 --> 00:41:11.880 align:middle line:90% 00:41:11.880 --> 00:41:15.100 align:middle line:84% AUDIENCE: Rotating every single piece that you play. 00:41:15.100 --> 00:41:17.500 align:middle line:90% ABE STEIN: Oh, very good. 00:41:17.500 --> 00:41:19.200 align:middle line:84% AUDIENCE: Never going above a certain line for a certain 00:41:19.200 --> 00:41:20.072 align:middle line:90% amount of time. 00:41:20.072 --> 00:41:24.507 align:middle line:84% ABE STEIN: Ooh, a sustaining effort. 00:41:24.507 --> 00:41:25.318 align:middle line:84% AUDIENCE: All of the above, but on 00:41:25.318 --> 00:41:26.568 align:middle line:90% different difficulty levels. 00:41:26.568 --> 00:41:30.850 align:middle line:90% 00:41:30.850 --> 00:41:33.665 align:middle line:84% AUDIENCE: Clearing three lines with a T, I guess. 00:41:33.665 --> 00:41:34.070 align:middle line:90% ABE STEIN: There you go. 00:41:34.070 --> 00:41:35.590 align:middle line:90% Sure. 00:41:35.590 --> 00:41:38.590 align:middle line:84% AUDIENCE: Starting up the game. 00:41:38.590 --> 00:41:41.120 align:middle line:84% AUDIENCE: Clearing an entire screen. 00:41:41.120 --> 00:41:44.381 align:middle line:90% AUDIENCE: Using the L-block. 00:41:44.381 --> 00:41:47.790 align:middle line:90% It doesn't matter how. 00:41:47.790 --> 00:41:48.764 align:middle line:84% AUDIENCE: [? Turning ?] a box a different color. 00:41:48.764 --> 00:41:51.686 align:middle line:84% So clearing lines always with the same color. 00:41:51.686 --> 00:41:57.530 align:middle line:90% 00:41:57.530 --> 00:42:01.450 align:middle line:84% AUDIENCE: Rotating a piece 720 degrees. 00:42:01.450 --> 00:42:04.980 align:middle line:84% AUDIENCE: Only matching pieces such that the U-blocks that 00:42:04.980 --> 00:42:07.340 align:middle line:84% fall down are touching blocks of the same color. 00:42:07.340 --> 00:42:08.720 align:middle line:90% ABE STEIN: Cool. 00:42:08.720 --> 00:42:11.870 align:middle line:84% AUDIENCE: Clear two, four block segments with two 00:42:11.870 --> 00:42:16.200 align:middle line:90% consecutive lines. 00:42:16.200 --> 00:42:17.890 align:middle line:84% AUDIENCE: Clearing a level using only tetrices. 00:42:17.890 --> 00:42:22.890 align:middle line:90% 00:42:22.890 --> 00:42:26.458 align:middle line:84% AUDIENCE: Sorry, you can't talk anymore. 00:42:26.458 --> 00:42:28.197 align:middle line:84% AUDIENCE: Challenging somebody on your friends 00:42:28.197 --> 00:42:31.428 align:middle line:90% list to beat the score. 00:42:31.428 --> 00:42:32.919 align:middle line:90% AUDIENCE: [INAUDIBLE] 00:42:32.919 --> 00:42:35.901 align:middle line:84% someone on your friends list to lose faster. 00:42:35.901 --> 00:42:39.880 align:middle line:90% 00:42:39.880 --> 00:42:43.290 align:middle line:84% AUDIENCE: Having no holes in the golf course at all times. 00:42:43.290 --> 00:42:46.050 align:middle line:90% ABE STEIN: Oh cool. 00:42:46.050 --> 00:42:49.110 align:middle line:84% AUDIENCE: Inviting one of your Xbox Live friends 00:42:49.110 --> 00:42:51.600 align:middle line:90% to play with you. 00:42:51.600 --> 00:42:55.030 align:middle line:84% AUDIENCE: Five consecutive line clears. 00:42:55.030 --> 00:42:56.920 align:middle line:84% AUDIENCE: Beating one of your friends on Xbox Live when you 00:42:56.920 --> 00:43:00.315 align:middle line:90% play with them. 00:43:00.315 --> 00:43:05.660 align:middle line:84% AUDIENCE: Losing to a friend on Xbox Live. 00:43:05.660 --> 00:43:07.912 align:middle line:84% AUDIENCE: Playing with a friend for one hour 00:43:07.912 --> 00:43:08.896 align:middle line:90% continuously. 00:43:08.896 --> 00:43:10.146 align:middle line:90% Plus one day. 00:43:10.146 --> 00:43:12.840 align:middle line:90% 00:43:12.840 --> 00:43:14.800 align:middle line:84% AUDIENCE: Beating a score set by the 00:43:14.800 --> 00:43:18.330 align:middle line:90% original creator of Tetris. 00:43:18.330 --> 00:43:21.106 align:middle line:84% AUDIENCE: Clearing a line somewhere above the first line 00:43:21.106 --> 00:43:23.998 align:middle line:84% when the first line only has one block filled in. 00:43:23.998 --> 00:43:31.710 align:middle line:90% 00:43:31.710 --> 00:43:33.090 align:middle line:84% AUDIENCE: I think it's possible. 00:43:33.090 --> 00:43:34.588 align:middle line:90% It definitely is. 00:43:34.588 --> 00:43:37.576 align:middle line:90% You get the flat ones. 00:43:37.576 --> 00:43:38.074 align:middle line:84% ABE STEIN: Someone has to have ideas. 00:43:38.074 --> 00:43:40.066 align:middle line:90% There's an idea. 00:43:40.066 --> 00:43:43.552 align:middle line:84% AUDIENCE: Lose more than 10 levels to a friend. 00:43:43.552 --> 00:43:44.802 align:middle line:90% [INAUDIBLE]. 00:43:44.802 --> 00:43:47.560 align:middle line:90% 00:43:47.560 --> 00:43:49.252 align:middle line:84% AUDIENCE: Play the original creator of 00:43:49.252 --> 00:43:52.870 align:middle line:90% Tetris on Xbox Live. 00:43:52.870 --> 00:43:54.640 align:middle line:90% AUDIENCE: Losing 100 times. 00:43:54.640 --> 00:43:55.890 align:middle line:90% ABE STEIN: Yeah, there you go. 00:43:55.890 --> 00:43:58.090 align:middle line:90% 00:43:58.090 --> 00:43:59.430 align:middle line:84% AUDIENCE: Playing on increasingly ridiculous 00:43:59.430 --> 00:44:01.710 align:middle line:84% difficulties with achievements for each. 00:44:01.710 --> 00:44:04.840 align:middle line:84% Or speeds, increasingly difficult speeds. 00:44:04.840 --> 00:44:07.436 align:middle line:84% AUDIENCE: Completing the Tetris challenge, which is 00:44:07.436 --> 00:44:10.350 align:middle line:84% presumably some kind of game where you have to throw a box 00:44:10.350 --> 00:44:13.640 align:middle line:84% in the right sequence in order to clear all the lines. 00:44:13.640 --> 00:44:17.680 align:middle line:84% AUDIENCE: Clearing 1,000 lines. 00:44:17.680 --> 00:44:21.800 align:middle line:84% AUDIENCE: Playing invisible mode. 00:44:21.800 --> 00:44:24.070 align:middle line:84% AUDIENCE: Playing for a certain amount of time while 00:44:24.070 --> 00:44:25.968 align:middle line:84% holding down the Down key continuously. 00:44:25.968 --> 00:44:29.960 align:middle line:90% 00:44:29.960 --> 00:44:31.530 align:middle line:84% ABE STEIN: Only rotating in one direction, always. 00:44:31.530 --> 00:44:34.953 align:middle line:84% I don't know if someone said that already. 00:44:34.953 --> 00:44:37.398 align:middle line:84% AUDIENCE: Getting 10 achievements in Tetris. 00:44:37.398 --> 00:44:47.090 align:middle line:90% 00:44:47.090 --> 00:44:50.526 align:middle line:84% AUDIENCE: Getting every achievement in Tetris. 00:44:50.526 --> 00:44:52.008 align:middle line:84% ABE STEIN: Oh no, how can you get it? 00:44:52.008 --> 00:44:52.502 align:middle line:90% AUDIENCE: It's a paradox. 00:44:52.502 --> 00:44:55.470 align:middle line:90% It's impossible. 00:44:55.470 --> 00:44:58.277 align:middle line:84% AUDIENCE: Always have lost on the far left and on the far 00:44:58.277 --> 00:44:59.522 align:middle line:90% right column. 00:44:59.522 --> 00:45:02.510 align:middle line:90% Oh yeah, sure. 00:45:02.510 --> 00:45:05.560 align:middle line:84% ABE STEIN: Cool, I think that had some decent momentum, but 00:45:05.560 --> 00:45:08.040 align:middle line:84% I think our mission was accomplished. 00:45:08.040 --> 00:45:10.080 align:middle line:84% We were really only giving one idea at a time because it was 00:45:10.080 --> 00:45:11.310 align:middle line:84% only the person who had the ball that was talking. 00:45:11.310 --> 00:45:14.505 align:middle line:84% That, probably with a little bit more speed and momentum, 00:45:14.505 --> 00:45:15.400 align:middle line:90% but it was nice. 00:45:15.400 --> 00:45:17.040 align:middle line:84% We had a little building on ideas. 00:45:17.040 --> 00:45:20.200 align:middle line:84% We're starting to get this brainstorm. 00:45:20.200 --> 00:45:23.128 align:middle line:84% There was still some shyness, which is-- 00:45:23.128 --> 00:45:24.586 align:middle line:84% people have different personalities, 00:45:24.586 --> 00:45:27.016 align:middle line:90% but stop being shy. 00:45:27.016 --> 00:45:27.826 align:middle line:84% You're allowed to have different 00:45:27.826 --> 00:45:28.960 align:middle line:90% personalities, but stop it. 00:45:28.960 --> 00:45:31.110 align:middle line:90% No, so that's activity #2. 00:45:31.110 --> 00:45:34.420 align:middle line:90% 00:45:34.420 --> 00:45:35.580 align:middle line:84% Any questions about that process? 00:45:35.580 --> 00:45:36.330 align:middle line:90% How did we feel about it? 00:45:36.330 --> 00:45:40.074 align:middle line:84% Any thoughts on it before we go on to the next activity? 00:45:40.074 --> 00:45:41.421 align:middle line:90% All right. 00:45:41.421 --> 00:45:42.864 align:middle line:90% Next activity. 00:45:42.864 --> 00:45:44.880 align:middle line:84% Actually, this is our last activity. 00:45:44.880 --> 00:45:47.240 align:middle line:84% Sorry, I said there were four, but there are only three. 00:45:47.240 --> 00:45:49.350 align:middle line:90% [INAUDIBLE] 00:45:49.350 --> 00:45:51.070 align:middle line:90% I screwed up. 00:45:51.070 --> 00:45:56.460 align:middle line:84% OK, so this one is a more formal brainstorm. 00:45:56.460 --> 00:45:58.165 align:middle line:84% And actually, I screwed up that last one. 00:45:58.165 --> 00:45:59.988 align:middle line:84% We didn't have a secretary, so all of those great Tetris 00:45:59.988 --> 00:46:02.916 align:middle line:84% ideas are now lost because I can't remember any of them. 00:46:02.916 --> 00:46:03.892 align:middle line:90% AUDIENCE: [INAUDIBLE] 00:46:03.892 --> 00:46:06.820 align:middle line:90% ABE STEIN: Oh yes. 00:46:06.820 --> 00:46:09.748 align:middle line:90% Did we not have that? 00:46:09.748 --> 00:46:10.998 align:middle line:84% Let me just get these [UNINTELLIGIBLE]. 00:46:10.998 --> 00:46:13.470 align:middle line:90% 00:46:13.470 --> 00:46:16.770 align:middle line:84% So what we're going to do is we're going to separate into 00:46:16.770 --> 00:46:18.272 align:middle line:90% two design teams. 00:46:18.272 --> 00:46:20.694 align:middle line:84% So it will just totally be by location. 00:46:20.694 --> 00:46:22.395 align:middle line:84% We'll just get half of you over here and 00:46:22.395 --> 00:46:24.510 align:middle line:90% half of you over there. 00:46:24.510 --> 00:46:26.770 align:middle line:84% I want the two to designate one leader. 00:46:26.770 --> 00:46:28.710 align:middle line:84% That's going to be the person who's responsible-- 00:46:28.710 --> 00:46:29.660 align:middle line:90% clerk-- 00:46:29.660 --> 00:46:31.060 align:middle line:90% for facilitating it. 00:46:31.060 --> 00:46:31.730 align:middle line:90% Did I say clerk there? 00:46:31.730 --> 00:46:32.710 align:middle line:90% A leader and a secretary. 00:46:32.710 --> 00:46:36.800 align:middle line:84% It's supposed to a clerk leader and a secretary. 00:46:36.800 --> 00:46:39.010 align:middle line:84% So one person to write everything down, and one 00:46:39.010 --> 00:46:40.770 align:middle line:84% person to obviously facilitate. 00:46:40.770 --> 00:46:44.330 align:middle line:84% And we're going to do 20 or so minute 00:46:44.330 --> 00:46:47.670 align:middle line:90% brainstorm for a game pitch. 00:46:47.670 --> 00:46:49.120 align:middle line:90% What do I mean by game pitch? 00:46:49.120 --> 00:46:53.670 align:middle line:84% Think of the, you're in an elevator with Miyamoto or 00:46:53.670 --> 00:46:56.940 align:middle line:84% you're in an elevator with [? Philip Haas ?], and you 00:46:56.940 --> 00:46:59.210 align:middle line:84% have this game idea that you need to pitch. 00:46:59.210 --> 00:47:02.180 align:middle line:84% But you're only going to the 10th floor or so. 00:47:02.180 --> 00:47:04.550 align:middle line:84% And so really, you have 30 seconds, a minute, two 00:47:04.550 --> 00:47:08.770 align:middle line:84% minutes, to get the core information 00:47:08.770 --> 00:47:09.930 align:middle line:90% about this game out. 00:47:09.930 --> 00:47:12.960 align:middle line:84% So that can be something like a title, maybe a tagline for 00:47:12.960 --> 00:47:18.090 align:middle line:84% it, any main features you might have for it. 00:47:18.090 --> 00:47:21.690 align:middle line:84% Of course, it would be way too easy, or way actually crazy 00:47:21.690 --> 00:47:24.836 align:middle line:84% for me to be like, any game at all, because there are lots of 00:47:24.836 --> 00:47:25.770 align:middle line:84% different types of games obviously. 00:47:25.770 --> 00:47:28.080 align:middle line:84% So it's going to be a game based on the following 00:47:28.080 --> 00:47:28.400 align:middle line:90% constraint. 00:47:28.400 --> 00:47:30.255 align:middle line:84% So what I'd like to do first before I give you the 00:47:30.255 --> 00:47:31.930 align:middle line:84% constraint is let's divide ourselves in half. 00:47:31.930 --> 00:47:37.210 align:middle line:84% We can draw this imaginary line diagonally dividing the 00:47:37.210 --> 00:47:41.228 align:middle line:84% two of you back there, and we'll just get one half here, 00:47:41.228 --> 00:47:42.224 align:middle line:90% one half there. 00:47:42.224 --> 00:47:43.474 align:middle line:90% [INTERPOSING VOICES] 00:47:43.474 --> 00:47:48.200 align:middle line:90% 00:47:48.200 --> 00:47:49.680 align:middle line:84% ABE STEIN: And once I give you the constraints, we'll 00:47:49.680 --> 00:47:50.930 align:middle line:84% actually find a separate room for the other team. 00:47:50.930 --> 00:47:54.900 align:middle line:90% 00:47:54.900 --> 00:47:55.950 align:middle line:84% AUDIENCE: You're stuck on that wire. 00:47:55.950 --> 00:47:58.250 align:middle line:90% That's an achievement there. 00:47:58.250 --> 00:47:59.500 align:middle line:90% [INTERPOSING VOICES] 00:47:59.500 --> 00:48:13.950 align:middle line:90% 00:48:13.950 --> 00:48:15.167 align:middle line:84% ABE STEIN: If someone has a piece of paper, they can jot 00:48:15.167 --> 00:48:17.360 align:middle line:90% down their ideas. 00:48:17.360 --> 00:48:19.300 align:middle line:84% Just write on a piece of paper. 00:48:19.300 --> 00:48:20.566 align:middle line:90% So these are your teams. 00:48:20.566 --> 00:48:21.070 align:middle line:90% You guys will go in that room. 00:48:21.070 --> 00:48:22.850 align:middle line:90% You guys stay out here. 00:48:22.850 --> 00:48:25.410 align:middle line:84% As soon as I give you the constraint, designate a 00:48:25.410 --> 00:48:29.430 align:middle line:84% clerk/leader, a fearless leader, and a secretary, 00:48:29.430 --> 00:48:30.840 align:middle line:84% someone to write everything down. 00:48:30.840 --> 00:48:33.220 align:middle line:84% Because our groups are relatively small, right, we 00:48:33.220 --> 00:48:36.960 align:middle line:84% can have the leader and the secretary involved in the 00:48:36.960 --> 00:48:37.770 align:middle line:90% brainstorming process. 00:48:37.770 --> 00:48:39.720 align:middle line:84% Please don't be afraid of contributing. 00:48:39.720 --> 00:48:42.970 align:middle line:84% But if you are designated as the leader, keep in mind your 00:48:42.970 --> 00:48:46.720 align:middle line:84% primary responsibility is facilitating the brainstorm. 00:48:46.720 --> 00:48:48.124 align:middle line:84% You want to make sure it runs smoothly. 00:48:48.124 --> 00:48:50.932 align:middle line:84% You want to make sure people are not criticizing ideas. 00:48:50.932 --> 00:48:52.810 align:middle line:84% You want to make sure that it's going OK. 00:48:52.810 --> 00:48:56.330 align:middle line:84% Any questions on this before I give you your constraints? 00:48:56.330 --> 00:48:57.300 align:middle line:90% Everything makes sense? 00:48:57.300 --> 00:48:57.785 align:middle line:90% All good? 00:48:57.785 --> 00:48:58.610 align:middle line:90% OK. 00:48:58.610 --> 00:48:59.890 align:middle line:84% Here are the constraints for the game. 00:48:59.890 --> 00:49:01.770 align:middle line:90% It must have zombies. 00:49:01.770 --> 00:49:04.240 align:middle line:90% It must have a love story. 00:49:04.240 --> 00:49:06.590 align:middle line:84% It must be massively multiplayer. 00:49:06.590 --> 00:49:08.170 align:middle line:84% So those are the constraints for the game. 00:49:08.170 --> 00:49:11.480 align:middle line:84% That's what the publisher is going to give you money for. 00:49:11.480 --> 00:49:15.890 align:middle line:84% So you need to develop a pitch for this game idea. 00:49:15.890 --> 00:49:19.810 align:middle line:90% Title, tagline, what have you. 00:49:19.810 --> 00:49:21.530 align:middle line:84% All right, so you guys, we'll take you into 00:49:21.530 --> 00:49:22.450 align:middle line:90% this room over here. 00:49:22.450 --> 00:49:23.944 align:middle line:90% You guys stay here. 00:49:23.944 --> 00:49:26.932 align:middle line:84% Designate a leader and a secretary, and then start 00:49:26.932 --> 00:49:28.182 align:middle line:90% brainstorming. 00:49:28.182 --> 00:49:30.420 align:middle line:90% 00:49:30.420 --> 00:49:31.390 align:middle line:90% Oh, I love this. 00:49:31.390 --> 00:49:32.940 align:middle line:84% It's like, I don't want to be the leader. 00:49:32.940 --> 00:49:34.776 align:middle line:84% I don't want to be the secretary. 00:49:34.776 --> 00:49:36.275 align:middle line:90% AUDIENCE: I said I'll do it. 00:49:36.275 --> 00:49:40.040 align:middle line:84% AUDIENCE: But you wanted to be the secretary. 00:49:40.040 --> 00:49:40.755 align:middle line:84% AUDIENCE: One of you is secretary. 00:49:40.755 --> 00:49:41.600 align:middle line:90% One of you is leader. 00:49:41.600 --> 00:49:43.580 align:middle line:90% Be a leader then. 00:49:43.580 --> 00:49:44.680 align:middle line:90% [UNINTELLIGIBLE] 00:49:44.680 --> 00:49:45.930 align:middle line:90% and you lost. 00:49:45.930 --> 00:49:47.330 align:middle line:90% 00:49:47.330 --> 00:49:49.820 align:middle line:84% AUDIENCE: It brings up the age-old question. 00:49:49.820 --> 00:49:51.867 align:middle line:84% If they're both vampires or they're both zombies, does it 00:49:51.867 --> 00:49:55.160 align:middle line:90% count as necrophilia? 00:49:55.160 --> 00:49:58.060 align:middle line:90% AUDIENCE: Fun, let's see. 00:49:58.060 --> 00:50:01.310 align:middle line:84% AUDIENCE: Pride and Prejudice and Zombies manages to have-- 00:50:01.310 --> 00:50:03.115 align:middle line:84% AUDIENCE: It encompasses all of those except the massive 00:50:03.115 --> 00:50:04.500 align:middle line:90% and multiplayer part. 00:50:04.500 --> 00:50:06.660 align:middle line:90% Licensed title right there. 00:50:06.660 --> 00:50:08.370 align:middle line:84% AUDIENCE: Make it Nazi zombies. 00:50:08.370 --> 00:50:09.485 align:middle line:90% Two Nazi zombies. 00:50:09.485 --> 00:50:11.580 align:middle line:90% No, a forbidden love. 00:50:11.580 --> 00:50:15.210 align:middle line:84% A Nazi zombie is in love with an Allied zombie. 00:50:15.210 --> 00:50:15.780 align:middle line:90% AUDIENCE: Jewish. 00:50:15.780 --> 00:50:16.120 align:middle line:90% AUDIENCE: Yes. 00:50:16.120 --> 00:50:18.660 align:middle line:84% AUDIENCE: Yes, and then so there are two factions. 00:50:18.660 --> 00:50:21.910 align:middle line:84% Well, they are all people online. 00:50:21.910 --> 00:50:23.500 align:middle line:84% One group-- there are two factions. 00:50:23.500 --> 00:50:26.530 align:middle line:84% There's the Allied group and the Axis group. 00:50:26.530 --> 00:50:29.955 align:middle line:84% AUDIENCE: What if there are two factions. 00:50:29.955 --> 00:50:32.760 align:middle line:84% There are the zombies and the humans, and they're drawn into 00:50:32.760 --> 00:50:36.445 align:middle line:84% war because there's a love story between a zombie and a 00:50:36.445 --> 00:50:38.980 align:middle line:84% human, and and the leaders get pissed over this. 00:50:38.980 --> 00:50:42.370 align:middle line:84% And so we're at war because of Romeo and 00:50:42.370 --> 00:50:43.970 align:middle line:90% Juliet-esque zombie human-- 00:50:43.970 --> 00:50:45.100 align:middle line:84% AUDIENCE: So what you're saying is we're having 00:50:45.100 --> 00:50:46.285 align:middle line:90% intelligent zombies. 00:50:46.285 --> 00:50:47.910 align:middle line:84% AUDIENCE: Yeah, intelligent zombies. 00:50:47.910 --> 00:50:49.580 align:middle line:84% AUDIENCE: So clearly they're Nazi zombies. 00:50:49.580 --> 00:50:50.700 align:middle line:84% AUDIENCE: Semi-intelligent zombies. 00:50:50.700 --> 00:50:53.875 align:middle line:84% AUDIENCE: The zombies should decide to become Nazis. 00:50:53.875 --> 00:50:55.690 align:middle line:90% AUDIENCE: We need a tagline. 00:50:55.690 --> 00:50:56.320 align:middle line:90% AUDIENCE: Title. 00:50:56.320 --> 00:50:58.620 align:middle line:84% AUDIENCE: We have to somehow bring Hitler into this though. 00:50:58.620 --> 00:51:02.380 align:middle line:84% Because if Nazis, there must be a zombie Hitler. 00:51:02.380 --> 00:51:05.780 align:middle line:90% AUDIENCE: What is your name? 00:51:05.780 --> 00:51:06.683 align:middle line:90% AUDIENCE: Jason. 00:51:06.683 --> 00:51:07.650 align:middle line:90% AUDIENCE: I'm Brian. 00:51:07.650 --> 00:51:11.070 align:middle line:84% On Jason's idea of is it necrophilia, I think we could 00:51:11.070 --> 00:51:12.210 align:middle line:90% do a love story. 00:51:12.210 --> 00:51:14.696 align:middle line:84% The title could be Necrophilia? 00:51:14.696 --> 00:51:16.400 align:middle line:90% AUDIENCE: Is it necrophlia? 00:51:16.400 --> 00:51:17.650 align:middle line:90% [INTERPOSING VOICES] 00:51:17.650 --> 00:51:22.773 align:middle line:90% 00:51:22.773 --> 00:51:24.650 align:middle line:84% AUDIENCE: I like it as a title. 00:51:24.650 --> 00:51:25.305 align:middle line:84% AUDIENCE: They say it is a love story, 00:51:25.305 --> 00:51:26.555 align:middle line:90% but is it a sex story. 00:51:26.555 --> 00:51:28.996 align:middle line:90% 00:51:28.996 --> 00:51:29.870 align:middle line:90% AUDIENCE: How about this? 00:51:29.870 --> 00:51:31.435 align:middle line:84% Or maybe even zombies strippers that fall 00:51:31.435 --> 00:51:31.950 align:middle line:90% in love with them. 00:51:31.950 --> 00:51:33.400 align:middle line:84% AUDIENCE: Have you seen Zombie Strippers? 00:51:33.400 --> 00:51:33.890 align:middle line:90% AUDIENCE: No, I haven't. 00:51:33.890 --> 00:51:36.156 align:middle line:84% AUDIENCE: It's a terrible, wonderful, terrible movie. 00:51:36.156 --> 00:51:36.780 align:middle line:84% AUDIENCE: Well, I'll watch it then. 00:51:36.780 --> 00:51:38.258 align:middle line:84% AUDIENCE: You should, not, should. 00:51:38.258 --> 00:51:44.040 align:middle line:90% 00:51:44.040 --> 00:51:47.260 align:middle line:84% Actually, how about we have the zombies as the good guys. 00:51:47.260 --> 00:51:51.070 align:middle line:84% That way, the Allies are trying to make a weapon that 00:51:51.070 --> 00:51:54.470 align:middle line:84% will destroy half the world, and the zombies are like, no, 00:51:54.470 --> 00:51:55.370 align:middle line:90% that would be bad. 00:51:55.370 --> 00:51:56.610 align:middle line:84% Let's make everyone else zombies so 00:51:56.610 --> 00:51:58.750 align:middle line:90% they can be with us. 00:51:58.750 --> 00:52:01.750 align:middle line:84% AUDIENCE: What if you're just a zombie, and everyone is 00:52:01.750 --> 00:52:02.740 align:middle line:90% trying to kill you. 00:52:02.740 --> 00:52:04.942 align:middle line:84% So you want to make everyone zombies so that the world will 00:52:04.942 --> 00:52:05.914 align:middle line:90% be peaceful and happy. 00:52:05.914 --> 00:52:07.530 align:middle line:84% AUDIENCE: And you want everyone to love you. 00:52:07.530 --> 00:52:08.940 align:middle line:90% AUDIENCE: I like that a lot. 00:52:08.940 --> 00:52:11.950 align:middle line:84% AUDIENCE: And then it'd be a love story. 00:52:11.950 --> 00:52:13.365 align:middle line:84% AUDIENCE: Even better, love zombies. 00:52:13.365 --> 00:52:15.100 align:middle line:84% Who says they have to be in bed? 00:52:15.100 --> 00:52:16.350 align:middle line:84% They can be infected by emotions. 00:52:16.350 --> 00:52:19.670 align:middle line:90% 00:52:19.670 --> 00:52:23.180 align:middle line:84% That's the tagline right there, "Infected by Emotions." 00:52:23.180 --> 00:52:24.310 align:middle line:90% AUDIENCE: Nudist zombies. 00:52:24.310 --> 00:52:28.560 align:middle line:84% AUDIENCE: What if 95% of the world is zombie, and so then 00:52:28.560 --> 00:52:32.550 align:middle line:84% the weird creatures that are scary are the humans. 00:52:32.550 --> 00:52:34.660 align:middle line:84% And they're sentient and they do weird things, but the 00:52:34.660 --> 00:52:36.590 align:middle line:84% zombies all are happy and love each other. 00:52:36.590 --> 00:52:39.604 align:middle line:84% AUDIENCE: Maybe the humans have the love disease. 00:52:39.604 --> 00:52:42.300 align:middle line:84% AUDIENCE: They're trying to hump zombies? 00:52:42.300 --> 00:52:44.780 align:middle line:84% AUDIENCE: Like they're infecting zombies with love. 00:52:44.780 --> 00:52:47.300 align:middle line:90% 00:52:47.300 --> 00:52:50.606 align:middle line:84% AUDIENCE: So then each person would either start as a zombie 00:52:50.606 --> 00:52:50.950 align:middle line:90% or a human. 00:52:50.950 --> 00:52:52.690 align:middle line:84% They'd have to complete a bunch of little taks so they 00:52:52.690 --> 00:52:53.910 align:middle line:90% can come [INAUDIBLE]. 00:52:53.910 --> 00:52:56.708 align:middle line:84% They challenge each other, so it'd be like, zombie against 00:52:56.708 --> 00:52:59.700 align:middle line:84% zombie, and one of the is infected and one isn't. 00:52:59.700 --> 00:53:02.320 align:middle line:84% AUDIENCE: So humans can infect zombies with love that makes 00:53:02.320 --> 00:53:03.985 align:middle line:90% them not zombies? 00:53:03.985 --> 00:53:07.370 align:middle line:84% AUDIENCE: No, they are just love zombies. 00:53:07.370 --> 00:53:09.100 align:middle line:84% AUDIENCE: What is the dynamic between-- so there are the two 00:53:09.100 --> 00:53:10.350 align:middle line:90% factions, obviously humans. 00:53:10.350 --> 00:53:12.710 align:middle line:84% And every player is given a match. 00:53:12.710 --> 00:53:15.910 align:middle line:84% And in this massive multiplayer world, one of 00:53:15.910 --> 00:53:18.790 align:middle line:84% their main objectives is to find their match who's in the 00:53:18.790 --> 00:53:21.825 align:middle line:84% opposing faction very deep among hostile hoards of either 00:53:21.825 --> 00:53:22.750 align:middle line:90% humans or zombies. 00:53:22.750 --> 00:53:25.000 align:middle line:84% Find them and live happily ever after together. 00:53:25.000 --> 00:53:27.120 align:middle line:84% AUDIENCE: And become either zombies or humans together. 00:53:27.120 --> 00:53:27.810 align:middle line:90% AUDIENCE: Correct. 00:53:27.810 --> 00:53:28.160 align:middle line:90% AUDIENCE: But love zombies. 00:53:28.160 --> 00:53:30.290 align:middle line:84% AUDIENCE: Find a cure or just get bitten. 00:53:30.290 --> 00:53:31.328 align:middle line:84% AUDIENCE: And become love zombies. 00:53:31.328 --> 00:53:32.578 align:middle line:90% AUDIENCE: Love zombies. 00:53:32.578 --> 00:53:35.510 align:middle line:90% 00:53:35.510 --> 00:53:36.190 align:middle line:84% AUDIENCE: And so that's the question. 00:53:36.190 --> 00:53:37.775 align:middle line:84% Is there truly a difference between in 00:53:37.775 --> 00:53:41.646 align:middle line:90% love and being undead? 00:53:41.646 --> 00:53:43.119 align:middle line:84% AUDIENCE: That's a great tagline. 00:53:43.119 --> 00:53:43.610 align:middle line:90% AUDIENCE: [ZOMBIE VOICE] 00:53:43.610 --> 00:53:45.090 align:middle line:90% Love. 00:53:45.090 --> 00:53:46.340 align:middle line:84% AUDIENCE: Maybe some [UNINTELLIGIBLE]. 00:53:46.340 --> 00:53:48.680 align:middle line:90% 00:53:48.680 --> 00:53:50.140 align:middle line:84% AUDIENCE: What can make you more blind? 00:53:50.140 --> 00:53:52.900 align:middle line:84% Having your eyes go dead by a zombie or being in love? 00:53:52.900 --> 00:53:55.715 align:middle line:84% PROFESSOR: So then we can draw it into the actual Nazi zombie 00:53:55.715 --> 00:53:57.460 align:middle line:84% game, maybe the Nazis zombie is from the 00:53:57.460 --> 00:53:58.440 align:middle line:90% other point of view. 00:53:58.440 --> 00:54:01.360 align:middle line:84% So they're just trying to have love, and the humans are 00:54:01.360 --> 00:54:03.660 align:middle line:90% trying to kill them. 00:54:03.660 --> 00:54:04.380 align:middle line:90% AUDIENCE: What? 00:54:04.380 --> 00:54:06.796 align:middle line:90% Wait, are we having Nazis? 00:54:06.796 --> 00:54:07.950 align:middle line:90% AUDIENCE: We can. 00:54:07.950 --> 00:54:09.450 align:middle line:84% AUDIENCE: Most of the ideas can include Nazis, and some 00:54:09.450 --> 00:54:11.180 align:middle line:84% can't, and we can decide later. 00:54:11.180 --> 00:54:13.190 align:middle line:84% AUDIENCE: Phil, should we get into the point of judgement 00:54:13.190 --> 00:54:14.995 align:middle line:84% towards the end of thing so we can finalize a pitch? 00:54:14.995 --> 00:54:16.700 align:middle line:84% PHIL: No, just be brainstorming. 00:54:16.700 --> 00:54:17.690 align:middle line:90% AUDIENCE: Just brainstorming? 00:54:17.690 --> 00:54:19.110 align:middle line:90% That's awesome. 00:54:19.110 --> 00:54:21.450 align:middle line:90% Yeah, this is fun. 00:54:21.450 --> 00:54:25.870 align:middle line:84% AUDIENCE: How about the player is a human fighting against 00:54:25.870 --> 00:54:29.088 align:middle line:84% the zombies, and you have some kind of companion-- 00:54:29.088 --> 00:54:31.097 align:middle line:90% may or not be a cube-- 00:54:31.097 --> 00:54:36.250 align:middle line:84% but accompanies you on your journey to defeat the zombies. 00:54:36.250 --> 00:54:37.220 align:middle line:90% AUDIENCE: So a companion. 00:54:37.220 --> 00:54:39.790 align:middle line:90% I like companion cube better. 00:54:39.790 --> 00:54:41.340 align:middle line:90% That has a heart. 00:54:41.340 --> 00:54:43.990 align:middle line:84% It's like a love story between you and your cube. 00:54:43.990 --> 00:54:47.300 align:middle line:84% AUDIENCE: But can the cube become a zombie? 00:54:47.300 --> 00:54:47.740 align:middle line:90% AUDIENCE: Yes. 00:54:47.740 --> 00:54:50.420 align:middle line:84% I mean it could be a person left for dead. 00:54:50.420 --> 00:54:51.670 align:middle line:84% AUDIENCE: Four people against all the zombies [INAUDIBLE]. 00:54:51.670 --> 00:54:54.174 align:middle line:90% 00:54:54.174 --> 00:54:56.520 align:middle line:84% AUDIENCE: Then we need spitters and stuff. 00:54:56.520 --> 00:54:57.150 align:middle line:90% AUDIENCE: Or witches. 00:54:57.150 --> 00:54:59.130 align:middle line:90% Maybe you're trying to get-- 00:54:59.130 --> 00:55:03.510 align:middle line:84% the love story is you and the witch, considering the scene. 00:55:03.510 --> 00:55:07.680 align:middle line:84% AUDIENCE: What if all players play zombies, and most 00:55:07.680 --> 00:55:10.120 align:middle line:84% missions are stuff like you have to infect a city, and you 00:55:10.120 --> 00:55:11.560 align:middle line:84% run around biting people through the entire city that 00:55:11.560 --> 00:55:12.800 align:middle line:84% you conquer and try to zombify. 00:55:12.800 --> 00:55:15.590 align:middle line:84% But your ultimate goal is that your girlfriend from back when 00:55:15.590 --> 00:55:17.132 align:middle line:84% you were human, or your boyfriend from back when you 00:55:17.132 --> 00:55:18.870 align:middle line:90% were human is at someplace. 00:55:18.870 --> 00:55:21.110 align:middle line:84% And you want to infect all cities until you can get 00:55:21.110 --> 00:55:23.396 align:middle line:84% there, and then infect her so that you guys can live happily 00:55:23.396 --> 00:55:24.460 align:middle line:90% ever after. 00:55:24.460 --> 00:55:24.890 align:middle line:90% AUDIENCE: Ahh. 00:55:24.890 --> 00:55:26.450 align:middle line:90% How sweet. 00:55:26.450 --> 00:55:28.980 align:middle line:84% AUDIENCE: Also, building on the idea of being zombies-- 00:55:28.980 --> 00:55:30.970 align:middle line:90% AUDIENCE: We're not done yet. 00:55:30.970 --> 00:55:35.460 align:middle line:84% AUDIENCE: You are zombies with Cupid's love arrows trying to 00:55:35.460 --> 00:55:39.310 align:middle line:84% infect the entire city with love, at which productivity is 00:55:39.310 --> 00:55:40.440 align:middle line:90% all gone in the city. 00:55:40.440 --> 00:55:43.000 align:middle line:84% AUDIENCE: A zombie with love arrows infecting people. 00:55:43.000 --> 00:55:45.150 align:middle line:84% It could be set in the 1950s where everyone is trying to be 00:55:45.150 --> 00:55:47.330 align:middle line:84% productive and not love each other. 00:55:47.330 --> 00:55:49.860 align:middle line:84% AUDIENCE: What if you build along the lines of having to 00:55:49.860 --> 00:55:52.794 align:middle line:84% infect the city, but one zombie can't infect the entire 00:55:52.794 --> 00:55:53.320 align:middle line:90% city, right? 00:55:53.320 --> 00:55:55.720 align:middle line:84% So you have to ally with other zombies. 00:55:55.720 --> 00:55:58.040 align:middle line:84% But there are different factions of zombies, like two 00:55:58.040 --> 00:56:00.150 align:middle line:84% zombie mob families that are trying to infect. 00:56:00.150 --> 00:56:03.390 align:middle line:84% They have two different varieties of this love-- 00:56:03.390 --> 00:56:04.870 align:middle line:90% [INAUDIBLE]. 00:56:04.870 --> 00:56:06.500 align:middle line:84% AUDIENCE: Can it be a drug trade? 00:56:06.500 --> 00:56:11.124 align:middle line:84% So they have to infect people with a certain drug, so it's a 00:56:11.124 --> 00:56:12.230 align:middle line:90% drug war as well? 00:56:12.230 --> 00:56:14.680 align:middle line:84% And there should be swords because swords are cool. 00:56:14.680 --> 00:56:15.930 align:middle line:90% AUDIENCE: Zombie Mafia? 00:56:15.930 --> 00:56:18.110 align:middle line:90% 00:56:18.110 --> 00:56:19.670 align:middle line:84% AUDIENCE: What if when you have a zombie virus, instead 00:56:19.670 --> 00:56:22.400 align:middle line:84% of going in to eat people, you are overcome with an urge to 00:56:22.400 --> 00:56:23.655 align:middle line:84% passionately make out with them. 00:56:23.655 --> 00:56:26.280 align:middle line:84% And then if you make out with somebody, then they turn into 00:56:26.280 --> 00:56:27.900 align:middle line:90% a love zombie too. 00:56:27.900 --> 00:56:30.170 align:middle line:84% And so there's no decomposition going on so much 00:56:30.170 --> 00:56:32.190 align:middle line:84% as there are hordes of people running through streets trying 00:56:32.190 --> 00:56:35.540 align:middle line:84% to passionately make out with each other. 00:56:35.540 --> 00:56:38.140 align:middle line:84% AUDIENCE: Decaying and decrepit love zombies suddenly 00:56:38.140 --> 00:56:40.130 align:middle line:90% become very attractive. 00:56:40.130 --> 00:56:42.170 align:middle line:84% AUDIENCE: And they start taking care of their 00:56:42.170 --> 00:56:43.420 align:middle line:90% appearance and stuff. 00:56:43.420 --> 00:56:46.080 align:middle line:90% 00:56:46.080 --> 00:56:49.710 align:middle line:84% AUDIENCE: After the zombie make out, what's next? 00:56:49.710 --> 00:56:50.960 align:middle line:84% AUDIENCE: Well, we make it [UNINTELLIGIBLE]. 00:56:50.960 --> 00:56:53.550 align:middle line:90% 00:56:53.550 --> 00:56:56.113 align:middle line:84% AUDIENCE: What if we just make it like a World of Warcraft 00:56:56.113 --> 00:56:58.951 align:middle line:84% type MMO, but every player plays a human. 00:56:58.951 --> 00:57:03.220 align:middle line:90% You have a zombie companion. 00:57:03.220 --> 00:57:06.030 align:middle line:90% AUDIENCE: Pet zombie? 00:57:06.030 --> 00:57:08.160 align:middle line:84% AUDIENCE: You have to raise your zombie from a little 00:57:08.160 --> 00:57:09.710 align:middle line:90% zombie kit. 00:57:09.710 --> 00:57:10.960 align:middle line:90% [INTERPOSING VOICES] 00:57:10.960 --> 00:57:13.040 align:middle line:90% 00:57:13.040 --> 00:57:14.530 align:middle line:90% AUDIENCE: Shaun of the Dead? 00:57:14.530 --> 00:57:19.300 align:middle line:84% AUDIENCE: No, but they had a pet as a pet zombie. 00:57:19.300 --> 00:57:21.180 align:middle line:84% AUDIENCE: I think it's called Fido. 00:57:21.180 --> 00:57:23.090 align:middle line:90% It's a movie called Fido. 00:57:23.090 --> 00:57:23.800 align:middle line:84% AUDIENCE: No, it's not that one. 00:57:23.800 --> 00:57:27.290 align:middle line:84% AUDIENCE: I've not seen it, but I've seen a trailer. 00:57:27.290 --> 00:57:31.330 align:middle line:84% AUDIENCE: So what if you have to fight with Pokemon zombies. 00:57:31.330 --> 00:57:31.870 align:middle line:84% Get their power-up [INAUDIBLE]. 00:57:31.870 --> 00:57:34.370 align:middle line:90% AUDIENCE: I like that. 00:57:34.370 --> 00:57:36.320 align:middle line:84% AUDIENCE: Different kinds of zombies like Left for Dead. 00:57:36.320 --> 00:57:40.055 align:middle line:84% There are the big fat ones that vomit. 00:57:40.055 --> 00:57:41.080 align:middle line:84% AUDIENCE: Spitters, I hate the spitters. 00:57:41.080 --> 00:57:41.645 align:middle line:90% AUDIENCE: The smokers. 00:57:41.645 --> 00:57:44.370 align:middle line:90% The smokers are the worst. 00:57:44.370 --> 00:57:45.025 align:middle line:90% AUDIENCE: Instead of power-ups, 00:57:45.025 --> 00:57:46.740 align:middle line:90% you have love potions. 00:57:46.740 --> 00:57:48.490 align:middle line:84% AUDIENCE: When we said smokers are the worst, that sounds 00:57:48.490 --> 00:57:50.436 align:middle line:90% like a dating site. 00:57:50.436 --> 00:57:52.440 align:middle line:84% AUDIENCE: Wait, I like the Pokemon idea. 00:57:52.440 --> 00:57:57.780 align:middle line:84% So you're human, but you just have to capture all the 00:57:57.780 --> 00:57:59.210 align:middle line:90% different types of zombies. 00:57:59.210 --> 00:58:01.630 align:middle line:84% And then you fight other people that are zombies. 00:58:01.630 --> 00:58:04.070 align:middle line:84% And it's a match, zombie versus zombie. 00:58:04.070 --> 00:58:06.620 align:middle line:90% 00:58:06.620 --> 00:58:09.820 align:middle line:84% AUDIENCE: What if the love story is not for the player 00:58:09.820 --> 00:58:13.280 align:middle line:84% but is in the story of the game in that the reason that 00:58:13.280 --> 00:58:16.420 align:middle line:84% you're waging war at the moment is because you're 00:58:16.420 --> 00:58:19.220 align:middle line:84% trying to steal a cure to zombyism because your fearless 00:58:19.220 --> 00:58:22.830 align:middle line:84% leader, 20 ranks up, your president's girlfriend has 00:58:22.830 --> 00:58:24.420 align:middle line:84% been zombified or his wife has been zombified. 00:58:24.420 --> 00:58:28.070 align:middle line:84% And so the whole game, you're the only means in a quest to 00:58:28.070 --> 00:58:29.180 align:middle line:90% try to find this cure. 00:58:29.180 --> 00:58:30.540 align:middle line:84% But you don't realize that you're not trying to find a 00:58:30.540 --> 00:58:33.800 align:middle line:84% cure for your use or your girlfriend's use or 00:58:33.800 --> 00:58:35.720 align:middle line:90% for people you love. 00:58:35.720 --> 00:58:37.090 align:middle line:90% It's for your leader's. 00:58:37.090 --> 00:58:37.930 align:middle line:84% AUDIENCE: And what if she is actually the 00:58:37.930 --> 00:58:38.800 align:middle line:90% leader of the zombies. 00:58:38.800 --> 00:58:40.050 align:middle line:90% Oh crap. 00:58:40.050 --> 00:58:42.610 align:middle line:90% 00:58:42.610 --> 00:58:44.990 align:middle line:84% AUDIENCE: What if the zombies are aliens? 00:58:44.990 --> 00:58:45.560 align:middle line:90% AUDIENCE: Zombie Aliens? 00:58:45.560 --> 00:58:45.970 align:middle line:90% AUDIENCE: The flood. 00:58:45.970 --> 00:58:47.410 align:middle line:84% AUDIENCE: What if the zombies are ninjas? 00:58:47.410 --> 00:58:49.930 align:middle line:90% 00:58:49.930 --> 00:58:52.530 align:middle line:84% AUDIENCE: Combine the zombie Pokemon idea with the Sims, 00:58:52.530 --> 00:58:54.560 align:middle line:84% where you have a zombie that's under your control, and you're 00:58:54.560 --> 00:58:56.380 align:middle line:84% trying to teach your zombie to love. 00:58:56.380 --> 00:58:57.693 align:middle line:84% And maybe you're a different avatar. 00:58:57.693 --> 00:58:58.710 align:middle line:90% You're a human avatar. 00:58:58.710 --> 00:59:01.540 align:middle line:84% And you go through quests where you take your zombie 00:59:01.540 --> 00:59:03.330 align:middle line:84% places and teach your zombie things. 00:59:03.330 --> 00:59:04.950 align:middle line:84% AUDIENCE: Like not to bite people. 00:59:04.950 --> 00:59:07.172 align:middle line:90% AUDIENCE: Yeah exactly. 00:59:07.172 --> 00:59:07.900 align:middle line:90% I don't know. 00:59:07.900 --> 00:59:09.990 align:middle line:90% Train your zombie. 00:59:09.990 --> 00:59:12.680 align:middle line:84% AUDIENCE: So the whole thing with the ninja zombies, why 00:59:12.680 --> 00:59:18.370 align:middle line:84% not have pirates as well, pirate zombies. 00:59:18.370 --> 00:59:20.100 align:middle line:84% AUDIENCE: Pirate versus ninja zombies. 00:59:20.100 --> 00:59:20.920 align:middle line:90% AUDIENCE: Zombie edition. 00:59:20.920 --> 00:59:21.690 align:middle line:90% Special edition. 00:59:21.690 --> 00:59:25.650 align:middle line:84% AUDIENCE: In space wrapped in bacon. 00:59:25.650 --> 00:59:26.900 align:middle line:84% AUDIENCE: Chtulu, but time traveling zombies. 00:59:26.900 --> 00:59:29.020 align:middle line:90% 00:59:29.020 --> 00:59:31.125 align:middle line:84% AUDIENCE: It would be a great game to make, just pirate 00:59:31.125 --> 00:59:33.740 align:middle line:84% zombies versus ninja zombies in space wrapped in bacon. 00:59:33.740 --> 00:59:36.980 align:middle line:90% And just make that game. 00:59:36.980 --> 00:59:38.890 align:middle line:84% AUDIENCE: So, is it necrophilia? 00:59:38.890 --> 00:59:40.140 align:middle line:90% Probably. 00:59:40.140 --> 00:59:42.170 align:middle line:90% 00:59:42.170 --> 00:59:45.090 align:middle line:90% Pirate edition. 00:59:45.090 --> 00:59:48.365 align:middle line:84% AUDIENCE: So maybe we should divide it into little 00:59:48.365 --> 00:59:50.205 align:middle line:84% sub-brainstorms for a name, tagline, all that. 00:59:50.205 --> 00:59:53.780 align:middle line:84% As a name, do we have any more brainstorming? 00:59:53.780 --> 00:59:55.390 align:middle line:84% AUDIENCE: I think we should figure out a 00:59:55.390 --> 00:59:57.900 align:middle line:90% mechanic that works. 00:59:57.900 --> 00:59:59.810 align:middle line:84% So far we have a lot of ideas about what the game world is. 00:59:59.810 --> 01:00:02.610 align:middle line:84% We have no idea how you play with game. 01:00:02.610 --> 01:00:04.275 align:middle line:84% AUDIENCE: So maybe more brainstorming on that then? 01:00:04.275 --> 01:00:09.230 align:middle line:90% 01:00:09.230 --> 01:00:10.750 align:middle line:84% AUDIENCE: It's massive multiplayer. 01:00:10.750 --> 01:00:13.772 align:middle line:84% AUDIENCE: Ones working such as typical WoW-style RPGs, 01:00:13.772 --> 01:00:18.070 align:middle line:84% typical massive multiplayer IPS. 01:00:18.070 --> 01:00:19.520 align:middle line:90% Pokemon style RPG. 01:00:19.520 --> 01:00:21.900 align:middle line:90% AUDIENCE: Pokemon FPS. 01:00:21.900 --> 01:00:24.030 align:middle line:84% AUDIENCE: Or, as we were saying before, we could get 01:00:24.030 --> 01:00:24.880 align:middle line:90% The Sims online. 01:00:24.880 --> 01:00:27.152 align:middle line:84% AUDIENCE: The Sims online was so good back in the day. 01:00:27.152 --> 01:00:28.980 align:middle line:84% AUDIENCE: Did you play the Pokemon? 01:00:28.980 --> 01:00:29.990 align:middle line:84% AUDIENCE: Yeah, we could play the Pokemon, but it's a first 01:00:29.990 --> 01:00:33.000 align:middle line:90% person shooter. 01:00:33.000 --> 01:00:34.810 align:middle line:84% But you still have an RPG, first 01:00:34.810 --> 01:00:36.060 align:middle line:90% person shooter as Pokemon. 01:00:36.060 --> 01:00:41.430 align:middle line:90% 01:00:41.430 --> 01:00:42.680 align:middle line:84% AUDIENCE: It could entirely text-based. 01:00:42.680 --> 01:00:47.430 align:middle line:90% 01:00:47.430 --> 01:00:50.300 align:middle line:84% AUDIENCE: You have to fight-- you have battles with words 01:00:50.300 --> 01:00:52.606 align:middle line:90% like Monkey Island. 01:00:52.606 --> 01:00:56.520 align:middle line:84% AUDIENCE: I like that, text-based zombie love. 01:00:56.520 --> 01:00:57.970 align:middle line:84% AUDIENCE: Text-based zombie love. 01:00:57.970 --> 01:00:59.760 align:middle line:84% AUDIENCE: And then he sticks his really, really long tongue 01:00:59.760 --> 01:01:02.990 align:middle line:90% down your throat. 01:01:02.990 --> 01:01:05.150 align:middle line:84% AUDIENCE: Zombie make out disease. 01:01:05.150 --> 01:01:06.150 align:middle line:84% AUDIENCE: I thought of a title. 01:01:06.150 --> 01:01:08.215 align:middle line:84% AUDIENCE: If it's massively multiplayer, what if you 01:01:08.215 --> 01:01:10.950 align:middle line:84% randomly get paired with five other players who are playing 01:01:10.950 --> 01:01:11.360 align:middle line:84% this game, and you all have some 01:01:11.360 --> 01:01:12.340 align:middle line:90% task you have to complete. 01:01:12.340 --> 01:01:14.290 align:middle line:84% And you are given these particular zombie Pokemon that 01:01:14.290 --> 01:01:16.750 align:middle line:84% you can use this particular task. 01:01:16.750 --> 01:01:19.310 align:middle line:84% So you'd be working with those five, six people. 01:01:19.310 --> 01:01:20.170 align:middle line:84% AUDIENCE: Wait, will you have zombie Pokeballs? 01:01:20.170 --> 01:01:20.590 align:middle line:90% AUDIENCE: What? 01:01:20.590 --> 01:01:21.300 align:middle line:90% AUDIENCE: We have a title. 01:01:21.300 --> 01:01:27.002 align:middle line:84% AUDIENCE: So Necrofeelia with F-E-E-L. 01:01:27.002 --> 01:01:30.584 align:middle line:84% AUDIENCE: The first zombie sex game. 01:01:30.584 --> 01:01:31.834 align:middle line:90% AUDIENCE: Exactly. 01:01:31.834 --> 01:01:33.940 align:middle line:90% 01:01:33.940 --> 01:01:35.060 align:middle line:84% AUDIENCE: And this can be [UNINTELLIGIBLE], you have to 01:01:35.060 --> 01:01:37.060 align:middle line:90% be tentacles somewhere. 01:01:37.060 --> 01:01:38.800 align:middle line:84% AUDIENCE: What if you are a zombie. 01:01:38.800 --> 01:01:40.350 align:middle line:84% And all the players are zombies. 01:01:40.350 --> 01:01:43.150 align:middle line:84% And the NPCs are the humans, and you try to go on quests to 01:01:43.150 --> 01:01:45.870 align:middle line:84% make yourself more attractive and learn human customs. 01:01:45.870 --> 01:01:47.830 align:middle line:84% And you get points for seducing humans. 01:01:47.830 --> 01:01:51.570 align:middle line:90% 01:01:51.570 --> 01:01:53.490 align:middle line:84% AUDIENCE: You have to make sure your brains meter doesn't 01:01:53.490 --> 01:01:54.350 align:middle line:90% get too low. 01:01:54.350 --> 01:01:56.390 align:middle line:84% AUDIENCE: So you have to eat them. 01:01:56.390 --> 01:01:57.910 align:middle line:84% AUDIENCE: Use them and then eat them. 01:01:57.910 --> 01:01:59.900 align:middle line:84% AUDIENCE: And then if you eat them with certain qualities-- 01:01:59.900 --> 01:02:02.410 align:middle line:90% 01:02:02.410 --> 01:02:04.850 align:middle line:84% AUDIENCE: That actually sounds like a fun vampire game. 01:02:04.850 --> 01:02:05.430 align:middle line:90% You're a vampire. 01:02:05.430 --> 01:02:08.525 align:middle line:84% You have to seduce a human female to bring back to drink. 01:02:08.525 --> 01:02:09.960 align:middle line:90% AUDIENCE: It's like Prototype. 01:02:09.960 --> 01:02:11.750 align:middle line:84% AUDIENCE: Or that you have to seduce a human because you 01:02:11.750 --> 01:02:12.820 align:middle line:90% want to seduce a human. 01:02:12.820 --> 01:02:14.180 align:middle line:84% But at the same time, you have to eat humans. 01:02:14.180 --> 01:02:16.440 align:middle line:84% So you have to hide the fact that you're eating from the 01:02:16.440 --> 01:02:17.280 align:middle line:90% human you're trying to seduce. 01:02:17.280 --> 01:02:17.580 align:middle line:90% AUDIENCE: Oh, I see. 01:02:17.580 --> 01:02:19.720 align:middle line:84% So you have a human girlfriend, and then you eat 01:02:19.720 --> 01:02:20.470 align:middle line:90% other humans. 01:02:20.470 --> 01:02:22.630 align:middle line:84% AUDIENCE: While she's not looking. 01:02:22.630 --> 01:02:25.026 align:middle line:84% AUDIENCE: Have you been eating other girlfriends without me? 01:02:25.026 --> 01:02:26.930 align:middle line:90% Where's my stepdad? 01:02:26.930 --> 01:02:28.010 align:middle line:90% Uh, about that. 01:02:28.010 --> 01:02:29.120 align:middle line:84% AUDIENCE: Oh, that's who that guy is. 01:02:29.120 --> 01:02:31.230 align:middle line:84% I thought he was the delivery guy. 01:02:31.230 --> 01:02:31.570 align:middle line:90% AUDIENCE: Let's see. 01:02:31.570 --> 01:02:33.228 align:middle line:90% Zombies meets American Psycho. 01:02:33.228 --> 01:02:36.156 align:middle line:90% 01:02:36.156 --> 01:02:37.406 align:middle line:84% You've never seen American Psycho? 01:02:37.406 --> 01:02:41.230 align:middle line:90% 01:02:41.230 --> 01:02:43.880 align:middle line:84% He goes around killing random people, but he has a 01:02:43.880 --> 01:02:45.220 align:middle line:90% girlfriend on the side. 01:02:45.220 --> 01:02:46.425 align:middle line:90% But he's crazy. 01:02:46.425 --> 01:02:47.730 align:middle line:90% It's fun. 01:02:47.730 --> 01:02:49.220 align:middle line:90% AUDIENCE: So it's like Psycho. 01:02:49.220 --> 01:02:50.470 align:middle line:90% AUDIENCE: But better. 01:02:50.470 --> 01:02:58.550 align:middle line:90% 01:02:58.550 --> 01:03:00.660 align:middle line:90% AUDIENCE: So Necrofeelia. 01:03:00.660 --> 01:03:03.900 align:middle line:84% AUDIENCE: Get infected with emotion. 01:03:03.900 --> 01:03:07.006 align:middle line:84% AUDIENCE: Necrofeelia, infected with love. 01:03:07.006 --> 01:03:11.122 align:middle line:84% AUDIENCE: Brains, love, it's the perfect game. 01:03:11.122 --> 01:03:13.026 align:middle line:84% AUDIENCE: All right guys, I'm going to have you stop. 01:03:13.026 --> 01:03:14.620 align:middle line:84% We're going to bring the other group in. 01:03:14.620 --> 01:03:16.730 align:middle line:90% AUDIENCE: Love after Life? 01:03:16.730 --> 01:03:17.980 align:middle line:90% AUDIENCE: I like it. 01:03:17.980 --> 01:03:20.416 align:middle line:90% 01:03:20.416 --> 01:03:21.666 align:middle line:90% AUDIENCE: That's really good. 01:03:21.666 --> 01:03:26.340 align:middle line:90% 01:03:26.340 --> 01:03:27.530 align:middle line:90% AUDIENCE: All right guys. 01:03:27.530 --> 01:03:28.290 align:middle line:84% AUDIENCE: Our publisher is going to 01:03:28.290 --> 01:03:29.540 align:middle line:90% give us so much money. 01:03:29.540 --> 01:03:33.890 align:middle line:90% 01:03:33.890 --> 01:03:36.640 align:middle line:84% AUDIENCE: It may seem odd to have you do this brainstorm, 01:03:36.640 --> 01:03:40.180 align:middle line:84% and then what I actually want to talk about is rather than 01:03:40.180 --> 01:03:41.566 align:middle line:84% give [UNINTELLIGIBLE] because I'm sure 01:03:41.566 --> 01:03:42.028 align:middle line:90% they're all really good. 01:03:42.028 --> 01:03:43.414 align:middle line:90% AUDIENCE: Ahh. 01:03:43.414 --> 01:03:44.230 align:middle line:90% ABE STEIN: I know, so sad. 01:03:44.230 --> 01:03:47.980 align:middle line:84% But what really matters is the process, because the point of 01:03:47.980 --> 01:03:50.200 align:middle line:84% brainstorming is to withhold judgment. 01:03:50.200 --> 01:03:54.817 align:middle line:84% Judging which of your ideas is best shouldn't have even been 01:03:54.817 --> 01:03:55.862 align:middle line:90% happening at this stage. 01:03:55.862 --> 01:03:58.240 align:middle line:90% And so one kind of question-- 01:03:58.240 --> 01:04:00.140 align:middle line:84% we'll come back to what went well-- 01:04:00.140 --> 01:04:05.360 align:middle line:84% but what sort of stumbling blocks did you guys run into 01:04:05.360 --> 01:04:06.740 align:middle line:84% in this process as you were doing it? 01:04:06.740 --> 01:04:07.770 align:middle line:90% Did it all go perfectly? 01:04:07.770 --> 01:04:10.265 align:middle line:90% I highly doubt it. 01:04:10.265 --> 01:04:13.956 align:middle line:84% AUDIENCE: I would say we were trying to design this whole 01:04:13.956 --> 01:04:15.255 align:middle line:84% game, so sometimes we would say features. 01:04:15.255 --> 01:04:16.752 align:middle line:90% And then we [INAUDIBLE]. 01:04:16.752 --> 01:04:23.239 align:middle line:90% 01:04:23.239 --> 01:04:25.334 align:middle line:84% ABE STEIN: Yeah, in some senses, it may have been 01:04:25.334 --> 01:04:25.734 align:middle line:90% constrained in one area. 01:04:25.734 --> 01:04:28.230 align:middle line:84% Sure, zombies and a love story. 01:04:28.230 --> 01:04:30.962 align:middle line:84% But then it was asking for a whole lot, and so it could 01:04:30.962 --> 01:04:33.208 align:middle line:84% have been, can we just brainstorm a title. 01:04:33.208 --> 01:04:35.650 align:middle line:84% Or could we just brainstorm this or brainstorm that. 01:04:35.650 --> 01:04:36.050 align:middle line:90% What about you? 01:04:36.050 --> 01:04:38.972 align:middle line:84% AUDIENCE: We very briefly got sidetracked on Pokemon. 01:04:38.972 --> 01:04:41.520 align:middle line:90% 01:04:41.520 --> 01:04:45.050 align:middle line:84% For a second, it was Pokemon only, Pokemon 01:04:45.050 --> 01:04:46.300 align:middle line:90% first person shooter. 01:04:46.300 --> 01:04:50.070 align:middle line:90% 01:04:50.070 --> 01:04:51.210 align:middle line:90% ABE STEIN: Any other thoughts? 01:04:51.210 --> 01:04:52.440 align:middle line:84% I mean you can talk about the whole group. 01:04:52.440 --> 01:04:54.270 align:middle line:84% You can talk about your own difficulty you had personally, 01:04:54.270 --> 01:04:58.585 align:middle line:84% whether you had any challenges with-- 01:04:58.585 --> 01:05:00.851 align:middle line:84% AUDIENCE: So I feel like if somebody says a really good 01:05:00.851 --> 01:05:03.190 align:middle line:84% idea, then everybody is stuck on that idea. and you have to 01:05:03.190 --> 01:05:05.070 align:middle line:84% get through that whole idea before any other 01:05:05.070 --> 01:05:05.960 align:middle line:90% ideas can come out. 01:05:05.960 --> 01:05:09.156 align:middle line:90% ABE STEIN: Yeah, that's true. 01:05:09.156 --> 01:05:09.650 align:middle line:84% AUDIENCE: We had a stumbling block. 01:05:09.650 --> 01:05:14.590 align:middle line:84% What other MMOs are there out there? 01:05:14.590 --> 01:05:17.554 align:middle line:84% So [INAUDIBLE] a few other ones. 01:05:17.554 --> 01:05:21.012 align:middle line:84% That was a dead spot in the brainstorming. 01:05:21.012 --> 01:05:22.494 align:middle line:90% ABE STEIN: Sure. 01:05:22.494 --> 01:05:23.976 align:middle line:90% AUDIENCE: I was the scribe. 01:05:23.976 --> 01:05:28.422 align:middle line:84% It was hard to jump in and talk about your own ideas 01:05:28.422 --> 01:05:29.800 align:middle line:84% because I was so busy writing everyone else's. 01:05:29.800 --> 01:05:31.250 align:middle line:84% ABE STEIN: It was really hard with brainstorming. 01:05:31.250 --> 01:05:33.316 align:middle line:84% You guys actually-- both groups-- but I 01:05:33.316 --> 01:05:34.615 align:middle line:90% stopped in with you guys. 01:05:34.615 --> 01:05:36.001 align:middle line:84% You guys had this interesting momentum going, and I was 01:05:36.001 --> 01:05:37.920 align:middle line:84% watching you try to write it all down. 01:05:37.920 --> 01:05:41.340 align:middle line:84% It was way hard because the ideas were coming in as you 01:05:41.340 --> 01:05:42.560 align:middle line:90% were finishing the last idea. 01:05:42.560 --> 01:05:47.530 align:middle line:84% So if a group has really good momentum, I actually really 01:05:47.530 --> 01:05:50.752 align:middle line:84% like the idea of having two people where each person is 01:05:50.752 --> 01:05:51.110 align:middle line:90% writing every other one. 01:05:51.110 --> 01:05:54.210 align:middle line:84% Of course the difficulty is then you pull two people out 01:05:54.210 --> 01:05:54.810 align:middle line:90% of contributing. 01:05:54.810 --> 01:05:59.164 align:middle line:84% So the organization of the actual group is important. 01:05:59.164 --> 01:06:00.788 align:middle line:90% AUDIENCE: Do you ever recommend 01:06:00.788 --> 01:06:01.950 align:middle line:90% using a tape recorder? 01:06:01.950 --> 01:06:02.600 align:middle line:90% ABE STEIN: Yeah. 01:06:02.600 --> 01:06:04.100 align:middle line:90% Yeah, absolutely. 01:06:04.100 --> 01:06:05.380 align:middle line:84% I mean it certainly makes sense. 01:06:05.380 --> 01:06:08.924 align:middle line:84% One of the things that Osborn says which I think is-- 01:06:08.924 --> 01:06:10.780 align:middle line:84% AUDIENCE: You can't put a tape recorder down. 01:06:10.780 --> 01:06:11.244 align:middle line:90% I remember that. 01:06:11.244 --> 01:06:13.670 align:middle line:84% ABE STEIN: Yeah, but he also says that one of the most 01:06:13.670 --> 01:06:16.290 align:middle line:84% important things for the secretary scribe is to number 01:06:16.290 --> 01:06:20.440 align:middle line:84% things so that you know how many you have. 01:06:20.440 --> 01:06:23.651 align:middle line:84% Is that just to support your work? 01:06:23.651 --> 01:06:26.453 align:middle line:84% Look, we came up with 110 ideas. 01:06:26.453 --> 01:06:27.854 align:middle line:90% Amazing. 01:06:27.854 --> 01:06:30.090 align:middle line:84% How many doesn't seem to matter as much as the 01:06:30.090 --> 01:06:30.540 align:middle line:90% qualities of the ideas. 01:06:30.540 --> 01:06:33.216 align:middle line:84% So I thought it was weird that he said it. 01:06:33.216 --> 01:06:36.280 align:middle line:84% But yeah, tape recording, video recording. 01:06:36.280 --> 01:06:38.393 align:middle line:84% Any way of documenting the process is I think the most 01:06:38.393 --> 01:06:39.590 align:middle line:90% important part. 01:06:39.590 --> 01:06:42.160 align:middle line:84% And actually, he does make a good point of saying that one 01:06:42.160 --> 01:06:45.066 align:middle line:84% of the problems with brainstorming as it evolved 01:06:45.066 --> 01:06:47.667 align:middle line:84% from when he first introduced it at this one place and then 01:06:47.667 --> 01:06:49.800 align:middle line:84% people started running with it without thinking about the 01:06:49.800 --> 01:06:52.250 align:middle line:84% principles is they would brainstorm, and then that was 01:06:52.250 --> 01:06:52.870 align:middle line:90% sort of it. 01:06:52.870 --> 01:06:56.240 align:middle line:84% And you really have to look back at what 01:06:56.240 --> 01:06:57.820 align:middle line:90% you had come up with. 01:06:57.820 --> 01:07:00.476 align:middle line:84% It's really important to reflect on what you've done as 01:07:00.476 --> 01:07:02.300 align:middle line:90% a second step. 01:07:02.300 --> 01:07:04.750 align:middle line:90% And so that's important too. 01:07:04.750 --> 01:07:08.010 align:middle line:90% How about the judgement thing? 01:07:08.010 --> 01:07:10.020 align:middle line:84% I didn't notice a whole lot of criticism. 01:07:10.020 --> 01:07:10.370 align:middle line:90% It was really good. 01:07:10.370 --> 01:07:12.560 align:middle line:84% Nobody was like, that's a terrible idea. 01:07:12.560 --> 01:07:15.270 align:middle line:84% But did you find it hard to not pass judgment on ideas as 01:07:15.270 --> 01:07:16.500 align:middle line:90% they were coming out? 01:07:16.500 --> 01:07:18.468 align:middle line:90% Even your idea? 01:07:18.468 --> 01:07:21.980 align:middle line:84% AUDIENCE: Yeah, I mean I definitely let more than one, 01:07:21.980 --> 01:07:24.590 align:middle line:90% "I like that" slips. 01:07:24.590 --> 01:07:27.350 align:middle line:90% ABE STEIN: That's OK. 01:07:27.350 --> 01:07:30.100 align:middle line:84% What you want to avoid is like the, oh my god, we've got to 01:07:30.100 --> 01:07:31.620 align:middle line:90% do this one. 01:07:31.620 --> 01:07:35.868 align:middle line:84% That will derail everything because then it's just a loud 01:07:35.868 --> 01:07:37.644 align:middle line:84% voice that proclaims that we're done 01:07:37.644 --> 01:07:40.010 align:middle line:90% because we got the idea. 01:07:40.010 --> 01:07:43.180 align:middle line:84% But nothing encourages a person who is shy more than 01:07:43.180 --> 01:07:45.250 align:middle line:84% feeling like their idea actually was good or 01:07:45.250 --> 01:07:45.734 align:middle line:90% meritorious. 01:07:45.734 --> 01:07:49.620 align:middle line:84% And so that sort of stuff is fine. 01:07:49.620 --> 01:07:53.170 align:middle line:84% You want to avoid the stop the process. 01:07:53.170 --> 01:07:56.095 align:middle line:84% AUDIENCE: I think I did say at some point, ah, we've got our 01:07:56.095 --> 01:07:57.330 align:middle line:84% title, which is probably not good. 01:07:57.330 --> 01:07:59.628 align:middle line:84% ABE STEIN: Yeah, it's just a hard thing to 01:07:59.628 --> 01:08:01.350 align:middle line:90% train yourself to do. 01:08:01.350 --> 01:08:02.334 align:middle line:90% AUDIENCE: Is it Necrophilia? 01:08:02.334 --> 01:08:03.810 align:middle line:90% A great title. 01:08:03.810 --> 01:08:05.800 align:middle line:84% ABE STEIN: Are there self-censors still out there? 01:08:05.800 --> 01:08:08.244 align:middle line:84% Were there a lot of people who thought of ideas but then just 01:08:08.244 --> 01:08:09.218 align:middle line:90% didn't contribute? 01:08:09.218 --> 01:08:11.166 align:middle line:90% Good, you didn't. 01:08:11.166 --> 01:08:15.498 align:middle line:84% It's great if everybody felt free. 01:08:15.498 --> 01:08:18.880 align:middle line:90% Cool, that's really good. 01:08:18.880 --> 01:08:21.160 align:middle line:84% So I would say that's one thing that went well. 01:08:21.160 --> 01:08:23.649 align:middle line:84% What other things went well for you guys? 01:08:23.649 --> 01:08:25.870 align:middle line:90% AUDIENCE: The tagline. 01:08:25.870 --> 01:08:29.488 align:middle line:84% ABE STEIN: Specifically, just coming up with taglines? 01:08:29.488 --> 01:08:32.149 align:middle line:90% AUDIENCE: Infected by the-- 01:08:32.149 --> 01:08:34.136 align:middle line:90% Is it love after life. 01:08:34.136 --> 01:08:34.870 align:middle line:90% ABE STEIN: That's cool. 01:08:34.870 --> 01:08:36.399 align:middle line:84% Did you guys feel like you had momentum? 01:08:36.399 --> 01:08:40.240 align:middle line:84% It seemed to me watching that there was momentum building. 01:08:40.240 --> 01:08:42.910 align:middle line:84% AUDIENCE: I think we did a really good job of taking a 01:08:42.910 --> 01:08:46.750 align:middle line:84% lot of different ideas that we had and synthesizing into 01:08:46.750 --> 01:08:47.029 align:middle line:90% different things. 01:08:47.029 --> 01:08:48.390 align:middle line:84% Saying, oh, that idea would work well if we did this. 01:08:48.390 --> 01:08:50.306 align:middle line:84% Oh, and then we could use that name, and 01:08:50.306 --> 01:08:51.384 align:middle line:90% that would fit there. 01:08:51.384 --> 01:08:51.815 align:middle line:90% ABE STEIN: Yeah. 01:08:51.815 --> 01:08:57.010 align:middle line:84% Who were the two leaders for the two groups, the clerks? 01:08:57.010 --> 01:09:00.080 align:middle line:84% Did you guys feel like you had to do much facilitating. 01:09:00.080 --> 01:09:01.399 align:middle line:84% AUDIENCE: Not really, the hard part was really at the 01:09:01.399 --> 01:09:03.489 align:middle line:84% beginning, where it was, how do we want to 01:09:03.489 --> 01:09:04.282 align:middle line:90% approach this thing? 01:09:04.282 --> 01:09:06.819 align:middle line:84% And so I guess we decided to start with the title. 01:09:06.819 --> 01:09:10.113 align:middle line:84% It was either the titles or the main features. 01:09:10.113 --> 01:09:12.427 align:middle line:84% And we were just like, let's come up with a whole bunch of 01:09:12.427 --> 01:09:14.041 align:middle line:90% titles and go from there. 01:09:14.041 --> 01:09:15.514 align:middle line:90% ABE STEIN: Sure. 01:09:15.514 --> 01:09:18.479 align:middle line:84% AUDIENCE: I forgot I was the leader. 01:09:18.479 --> 01:09:21.420 align:middle line:90% I didn't lead anything. 01:09:21.420 --> 01:09:23.893 align:middle line:84% ABE STEIN: If you don't have a whole lot of facilitating to 01:09:23.893 --> 01:09:26.679 align:middle line:84% do, it generally means that the group is running OK. 01:09:26.679 --> 01:09:28.160 align:middle line:84% I do think you have a good point. 01:09:28.160 --> 01:09:30.943 align:middle line:84% A lot of the facilitator's work comes at the beginning of 01:09:30.943 --> 01:09:33.720 align:middle line:84% the process, or even before the process began, making sure 01:09:33.720 --> 01:09:35.190 align:middle line:90% the constraints are clear. 01:09:35.190 --> 01:09:37.476 align:middle line:84% And then you guys know what you are going 01:09:37.476 --> 01:09:39.110 align:middle line:90% to be working on. 01:09:39.110 --> 01:09:41.780 align:middle line:84% OK, so bringing this back-- this is a game 01:09:41.780 --> 01:09:42.020 align:middle line:90% design class, right?-- 01:09:42.020 --> 01:09:43.760 align:middle line:90% I touched on it earlier. 01:09:43.760 --> 01:09:48.715 align:middle line:84% How do you guys see this as being a useful mechanic or a 01:09:48.715 --> 01:09:50.560 align:middle line:90% useful tool You know what? 01:09:50.560 --> 01:09:51.670 align:middle line:84% It's funny I called it a mechanic. 01:09:51.670 --> 01:09:53.674 align:middle line:84% Did any of you catch that paragraph in Alex Osborn where 01:09:53.674 --> 01:09:56.080 align:middle line:84% the guy was saying, "When my team feels like they're 01:09:56.080 --> 01:09:58.970 align:middle line:84% playing, it's a way more productive brainstorm than 01:09:58.970 --> 01:10:01.840 align:middle line:84% when not." And I thought that was really interesting because 01:10:01.840 --> 01:10:06.095 align:middle line:84% there are elements of gaminess to this, which I think is 01:10:06.095 --> 01:10:08.080 align:middle line:90% interesting. 01:10:08.080 --> 01:10:12.069 align:middle line:84% So how do you guys this could improve the general game 01:10:12.069 --> 01:10:13.319 align:middle line:90% design process? 01:10:13.319 --> 01:10:16.542 align:middle line:90% 01:10:16.542 --> 01:10:19.530 align:middle line:84% AUDIENCE: I feel like after you have a game and you're 01:10:19.530 --> 01:10:23.340 align:middle line:84% testing it, and there's a major flaw that is taking too 01:10:23.340 --> 01:10:24.184 align:middle line:90% long or something like that. 01:10:24.184 --> 01:10:27.148 align:middle line:84% And everyone sits down in a brainstorm and says, this is 01:10:27.148 --> 01:10:28.630 align:middle line:90% exactly what our problem is. 01:10:28.630 --> 01:10:30.112 align:middle line:90% How can we fix it? 01:10:30.112 --> 01:10:33.080 align:middle line:84% ABE STEIN: Yeah, overcoming road blocks. 01:10:33.080 --> 01:10:35.230 align:middle line:84% AUDIENCE: We never would have come up with half the cool 01:10:35.230 --> 01:10:36.565 align:middle line:84% ideas that we came up during the process. 01:10:36.565 --> 01:10:38.940 align:middle line:84% Just me thinking alone never would have come up with 01:10:38.940 --> 01:10:39.655 align:middle line:90% Pokemon zombies. 01:10:39.655 --> 01:10:42.156 align:middle line:90% ABE STEIN: Sure, anyone else? 01:10:42.156 --> 01:10:45.440 align:middle line:90% 01:10:45.440 --> 01:10:48.430 align:middle line:84% AUDIENCE: Well, this is good just in general just 01:10:48.430 --> 01:10:49.340 align:middle line:90% to think up a game. 01:10:49.340 --> 01:10:52.830 align:middle line:84% Because maybe it's like, oh, every single 01:10:52.830 --> 01:10:53.720 align:middle line:90% game has been decided. 01:10:53.720 --> 01:10:55.360 align:middle line:84% People make games of all types. 01:10:55.360 --> 01:10:57.400 align:middle line:84% How am I going to make a unique game. 01:10:57.400 --> 01:10:59.440 align:middle line:84% This brainstorm is like, hmm, those two things. 01:10:59.440 --> 01:11:00.810 align:middle line:90% I've never seen that before. 01:11:00.810 --> 01:11:01.670 align:middle line:90% That could be interesting. 01:11:01.670 --> 01:11:02.640 align:middle line:84% ABE STEIN: Yeah, and that's a really 01:11:02.640 --> 01:11:06.204 align:middle line:90% important good point actually. 01:11:06.204 --> 01:11:09.662 align:middle line:84% The synthesis thing is actually I think something 01:11:09.662 --> 01:11:11.885 align:middle line:84% that is really important because we tend to see a lot 01:11:11.885 --> 01:11:13.580 align:middle line:90% of recycled mechanics. 01:11:13.580 --> 01:11:15.840 align:middle line:84% And what becomes the interesting thing in a game 01:11:15.840 --> 01:11:19.590 align:middle line:84% oftentimes is not that it's a completely new rule, right? 01:11:19.590 --> 01:11:22.180 align:middle line:84% It's the way that rule interacts with the other rules 01:11:22.180 --> 01:11:23.470 align:middle line:90% in the system. 01:11:23.470 --> 01:11:26.530 align:middle line:84% And in some instances, it's also how that rule is read and 01:11:26.530 --> 01:11:29.442 align:middle line:84% interpreted by the player, or perhaps tends to be better in 01:11:29.442 --> 01:11:30.630 align:middle line:90% terms of other players. 01:11:30.630 --> 01:11:33.955 align:middle line:84% So yeah, I think the synthesis is actually an interesting 01:11:33.955 --> 01:11:36.833 align:middle line:84% part of this where people can bring a lot of different ideas 01:11:36.833 --> 01:11:37.910 align:middle line:84% from a lot of different experiences with 01:11:37.910 --> 01:11:40.555 align:middle line:90% games to fuse ideas. 01:11:40.555 --> 01:11:45.405 align:middle line:90% 01:11:45.405 --> 01:11:47.745 align:middle line:84% AUDIENCE: When it comes to coming up with ideas for 01:11:47.745 --> 01:11:49.122 align:middle line:84% games, the nice thing about brainstorming is that it gets 01:11:49.122 --> 01:11:51.710 align:middle line:84% past the good idea that everyone happens to make, 01:11:51.710 --> 01:11:56.946 align:middle line:84% which is the problem that we sometimes have in the classes. 01:11:56.946 --> 01:12:00.418 align:middle line:84% The people will find one idea that they like, and they will 01:12:00.418 --> 01:12:04.386 align:middle line:84% never think past it because they were happy to find one 01:12:04.386 --> 01:12:04.900 align:middle line:90% that everybody agreed with. 01:12:04.900 --> 01:12:07.230 align:middle line:84% ABE STEIN: Yeah, and so you guys are divided into design 01:12:07.230 --> 01:12:08.480 align:middle line:84% teams, and one of the things I would encourage-- 01:12:08.480 --> 01:12:12.210 align:middle line:84% I don't know how it's set up schedule-wise, but try to 01:12:12.210 --> 01:12:16.304 align:middle line:84% divide the brainstorming process from the judgment, 01:12:16.304 --> 01:12:17.690 align:middle line:90% like I said. 01:12:17.690 --> 01:12:19.080 align:middle line:90% It's true. 01:12:19.080 --> 01:12:22.580 align:middle line:84% Even if you do the brainstorm, it can help you get over. 01:12:22.580 --> 01:12:24.540 align:middle line:84% But a lot of times, whatever had momentum during that 01:12:24.540 --> 01:12:26.450 align:middle line:84% brainstorm or whatever got the most yuks during that 01:12:26.450 --> 01:12:29.930 align:middle line:84% brainstorm is going to be the popular, strong idea. 01:12:29.930 --> 01:12:31.813 align:middle line:84% And then when you come back to it with a little space, you 01:12:31.813 --> 01:12:34.808 align:middle line:84% might be like, oh, that it is a really good idea. 01:12:34.808 --> 01:12:37.538 align:middle line:84% But there was this other thing that got mentioned half an 01:12:37.538 --> 01:12:38.154 align:middle line:84% hour earlier that's really interesting. 01:12:38.154 --> 01:12:40.066 align:middle line:84% Maybe we can incorporate that somehow. 01:12:40.066 --> 01:12:44.812 align:middle line:84% And so making the judgment happen in a separate phase can 01:12:44.812 --> 01:12:46.230 align:middle line:90% be really important. 01:12:46.230 --> 01:12:49.220 align:middle line:84% Because it's true, creativity is a little bit more organic. 01:12:49.220 --> 01:12:51.180 align:middle line:90% It's not necessarily a strictly 01:12:51.180 --> 01:12:52.970 align:middle line:90% logical process, right? 01:12:52.970 --> 01:12:57.714 align:middle line:84% So applying logic later can be a good thing, I think, to the 01:12:57.714 --> 01:13:00.210 align:middle line:90% creative process. 01:13:00.210 --> 01:13:03.120 align:middle line:84% Cool, any questions about brainstorming at all? 01:13:03.120 --> 01:13:07.700 align:middle line:84% You are incredibly enlightened by Alex Osborn? 01:13:07.700 --> 01:13:08.950 align:middle line:90% AUDIENCE: [INAUDIBLE] 01:13:08.950 --> 01:13:12.110 align:middle line:90% 01:13:12.110 --> 01:13:16.275 align:middle line:84% using things like Google Wave or Google Docs where things 01:13:16.275 --> 01:13:17.745 align:middle line:84% are automatically recorded because everyone is basically 01:13:17.745 --> 01:13:19.960 align:middle line:84% typing in their ideas as it's happening. 01:13:19.960 --> 01:13:21.970 align:middle line:84% ABE STEIN: Yeah, and I think it's interesting. 01:13:21.970 --> 01:13:24.654 align:middle line:84% I don't have a whole lot of experience with-- 01:13:24.654 --> 01:13:27.810 align:middle line:90% well, I should rephrase. 01:13:27.810 --> 01:13:30.280 align:middle line:84% I don't have a lot of experience with remote 01:13:30.280 --> 01:13:35.420 align:middle line:84% brainstorming, but I one of the games I worked on this 01:13:35.420 --> 01:13:37.270 align:middle line:84% summer was this game called [UNINTELLIGIBLE] 01:13:37.270 --> 01:13:40.590 align:middle line:84% where you were asked a lot of personal questions. 01:13:40.590 --> 01:13:43.110 align:middle line:84% And so we had to think of personal questions. 01:13:43.110 --> 01:13:45.275 align:middle line:84% So we were like, well, if you have ideas, write them down in 01:13:45.275 --> 01:13:45.720 align:middle line:90% Google Docs. 01:13:45.720 --> 01:13:48.610 align:middle line:84% And at one point, myself and two of the other designers 01:13:48.610 --> 01:13:49.680 align:middle line:84% were all on the Google Doc at the same time. 01:13:49.680 --> 01:13:51.120 align:middle line:84% And you could actually see that that sort of 01:13:51.120 --> 01:13:52.860 align:middle line:90% brainstorming would happen. 01:13:52.860 --> 01:13:54.106 align:middle line:84% Someone would type something in. 01:13:54.106 --> 01:13:55.026 align:middle line:84% And then someone would type next to it, ha ha, that's so 01:13:55.026 --> 01:13:58.870 align:middle line:84% funny, and then write an idea that's related to that. 01:13:58.870 --> 01:14:01.920 align:middle line:84% And you're seeing it happen in this digital space. 01:14:01.920 --> 01:14:05.690 align:middle line:84% So I think we've gotten so accustomed to having these 01:14:05.690 --> 01:14:10.336 align:middle line:84% digital personalities or these digital personas in IMing and 01:14:10.336 --> 01:14:13.682 align:middle line:84% text messaging and all that other stuff that I think we've 01:14:13.682 --> 01:14:15.180 align:middle line:84% gotten pretty adept at typing fast enough to get ideas out 01:14:15.180 --> 01:14:16.810 align:middle line:84% that I think it could totally work. 01:14:16.810 --> 01:14:19.642 align:middle line:84% There's something to be said for the momentum that gets 01:14:19.642 --> 01:14:21.106 align:middle line:90% generated in person. 01:14:21.106 --> 01:14:21.960 align:middle line:90% But yeah-- 01:14:21.960 --> 01:14:22.950 align:middle line:84% AUDIENCE: You could try both ways. 01:14:22.950 --> 01:14:23.300 align:middle line:84% ABE STEIN: Yeah, I mean it's so funny. 01:14:23.300 --> 01:14:24.051 align:middle line:84% I was going to say, no that's a terrible idea. 01:14:24.051 --> 01:14:25.033 align:middle line:84% You have to be around each other. 01:14:25.033 --> 01:14:28.470 align:middle line:84% And I was like, actually, it works. 01:14:28.470 --> 01:14:29.287 align:middle line:84% I think it all depends a little bit on the 01:14:29.287 --> 01:14:32.400 align:middle line:84% personalities of the people that were involved. 01:14:32.400 --> 01:14:34.950 align:middle line:84% Certainly for a prolonged brainstorm-- 01:14:34.950 --> 01:14:38.450 align:middle line:84% one of the thing Alex Osborn says is time box it. 01:14:38.450 --> 01:14:40.450 align:middle line:84% If you don't time box it, it's going to be a problem. 01:14:40.450 --> 01:14:42.990 align:middle line:84% I think for in person, that's true. 01:14:42.990 --> 01:14:47.320 align:middle line:84% It's so easy to get onto a Google document now whenever 01:14:47.320 --> 01:14:50.680 align:middle line:84% you have an idea that actually having a long form brainstorm 01:14:50.680 --> 01:14:52.690 align:middle line:84% where anytime someone has an idea over a week or something 01:14:52.690 --> 01:14:55.060 align:middle line:90% like that, write it down. 01:14:55.060 --> 01:14:57.850 align:middle line:84% That's also useful too because then you separated the process 01:14:57.850 --> 01:15:01.290 align:middle line:90% into collecting and-- 01:15:01.290 --> 01:15:04.230 align:middle line:84% But you still should do that, building on ideas. 01:15:04.230 --> 01:15:07.810 align:middle line:84% AUDIENCE: It's probably easier just to do this [INAUDIBLE] 01:15:07.810 --> 01:15:11.650 align:middle line:84% when you're simultaneously online or in the same room. 01:15:11.650 --> 01:15:14.626 align:middle line:84% ABE STEIN: Yeah, and to see the ideas come out 01:15:14.626 --> 01:15:15.980 align:middle line:90% as they come out. 01:15:15.980 --> 01:15:20.628 align:middle line:84% Because it's a little uncommon to just read something and be 01:15:20.628 --> 01:15:23.710 align:middle line:84% like, oh yeah, what about this when it first shows up. 01:15:23.710 --> 01:15:27.141 align:middle line:84% Or when it first comes into existence as you're trying to 01:15:27.141 --> 01:15:30.001 align:middle line:84% think of things that can spur ideas. 01:15:30.001 --> 01:15:33.258 align:middle line:84% AUDIENCE: The other danger about doing it like, OK, this 01:15:33.258 --> 01:15:35.505 align:middle line:84% document is open for the next 24 hours, everyone throw your 01:15:35.505 --> 01:15:38.106 align:middle line:84% ideas in, is that then people start spending too 01:15:38.106 --> 01:15:39.300 align:middle line:90% long on any one idea. 01:15:39.300 --> 01:15:40.928 align:middle line:84% They start thinking about what they're going to write down 01:15:40.928 --> 01:15:42.184 align:middle line:90% before they write it down. 01:15:42.184 --> 01:15:44.539 align:middle line:90% No, that's not the point. 01:15:44.539 --> 01:15:46.700 align:middle line:84% ABE STEIN: Yeah, think of the paper clip experience, and 01:15:46.700 --> 01:15:48.790 align:middle line:84% those of you that raised your hand for saying that you were 01:15:48.790 --> 01:15:49.860 align:middle line:90% self-censoring. 01:15:49.860 --> 01:15:51.450 align:middle line:90% On your own-- 01:15:51.450 --> 01:15:54.196 align:middle line:84% I wasn't going to make you all hand in those paper clip ideas 01:15:54.196 --> 01:15:55.005 align:middle line:90% you were self-censoring. 01:15:55.005 --> 01:15:57.430 align:middle line:84% So the same sort of thing applies. 01:15:57.430 --> 01:16:01.800 align:middle line:84% You might censor yourself or spend a long time on ideas. 01:16:01.800 --> 01:16:04.566 align:middle line:90% Any other thoughts, questions? 01:16:04.566 --> 01:16:06.425 align:middle line:84% Cool, well I hope this was helpful. 01:16:06.425 --> 01:16:09.185 align:middle line:84% I hope it'll be helpful for your game design stuff. 01:16:09.185 --> 01:16:12.071 align:middle line:84% Email me if you do have any questions about this stuff. 01:16:12.071 --> 01:16:13.321 align:middle line:90% I can try to help out. 01:16:13.321 --> 01:16:16.400 align:middle line:90% 01:16:16.400 --> 01:16:19.980 align:middle line:84% Other than than, good luck on your game design on this class 01:16:19.980 --> 01:16:21.900 align:middle line:84% and for the rest of the semester. 01:16:21.900 --> 01:16:22.860 align:middle line:90% Cool. 01:16:22.860 --> 01:16:25.740 align:middle line:90% [APPLAUSE] 01:16:25.740 --> 01:16:28.960 align:middle line:84% ABE STEIN: I do like that of the keynote things it says, 01:16:28.960 --> 01:16:34.730 align:middle line:90% "End of show." 01:16:34.730 --> 01:16:35.690 align:middle line:90% PROFESSOR: Let's see now. 01:16:35.690 --> 01:16:39.884 align:middle line:84% We're going to play some card games. 01:16:39.884 --> 01:16:41.380 align:middle line:84% But before that, just a little bit of admin. 01:16:41.380 --> 01:16:44.706 align:middle line:84% On Monday, you'll notice that we have two readings, one of 01:16:44.706 --> 01:16:45.956 align:middle line:90% which you've already done. 01:16:45.956 --> 01:16:49.280 align:middle line:90% 01:16:49.280 --> 01:16:51.076 align:middle line:84% As for the other reading, [UNINTELLIGIBLE], it's a 01:16:51.076 --> 01:16:52.710 align:middle line:90% little bit dry. 01:16:52.710 --> 01:16:55.650 align:middle line:84% Tough it out caffeinate yourselves before reading it. 01:16:55.650 --> 01:16:56.630 align:middle line:90% Tough it out. 01:16:56.630 --> 01:16:58.590 align:middle line:90% It is worth it. 01:16:58.590 --> 01:17:00.440 align:middle line:90% It's a translation. 01:17:00.440 --> 01:17:01.819 align:middle line:90% Let's see now. 01:17:01.819 --> 01:17:06.220 align:middle line:90% 01:17:06.220 --> 01:17:11.191 align:middle line:84% There's at least one person who hasn't filled a form that 01:17:11.191 --> 01:17:11.599 align:middle line:90% you need to fill out. 01:17:11.599 --> 01:17:17.467 align:middle line:84% So just come up here and fill that out. 01:17:17.467 --> 01:17:20.190 align:middle line:90% Is Courtney in class today? 01:17:20.190 --> 01:17:21.440 align:middle line:90% AUDIENCE: [INAUDIBLE] 01:17:21.440 --> 01:17:23.290 align:middle line:90% 01:17:23.290 --> 01:17:26.266 align:middle line:84% PROFESSOR: Yeah, I'm not sure if we have enough time to get 01:17:26.266 --> 01:17:26.580 align:middle line:90% through all of them. 01:17:26.580 --> 01:17:29.148 align:middle line:84% But most of them are pretty short. 01:17:29.148 --> 01:17:33.116 align:middle line:84% A lot of them today are going to be set up, which is why 01:17:33.116 --> 01:17:35.265 align:middle line:84% [UNINTELLIGIBLE] is first because that takes a 01:17:35.265 --> 01:17:36.588 align:middle line:90% while to set up. 01:17:36.588 --> 01:17:40.060 align:middle line:84% That being said, if you do get a chance to look at the rules 01:17:40.060 --> 01:17:45.516 align:middle line:84% and study the cards, even [INAUDIBLE] 01:17:45.516 --> 01:17:47.996 align:middle line:84% a bunch of smart things [INAUDIBLE] 01:17:47.996 --> 01:17:50.020 align:middle line:90% easier to set up. 01:17:50.020 --> 01:17:53.102 align:middle line:84% And you really want to pay attention to that. 01:17:53.102 --> 01:17:57.856 align:middle line:84% But the name of the game today is pretty much variety. 01:17:57.856 --> 01:18:02.180 align:middle line:84% We have all fairly different games that use cards in a very 01:18:02.180 --> 01:18:02.780 align:middle line:90% different way. 01:18:02.780 --> 01:18:04.880 align:middle line:84% And if you don't get a chance necessarily to play all of 01:18:04.880 --> 01:18:07.280 align:middle line:84% them, at least get a chance to look at other 01:18:07.280 --> 01:18:08.180 align:middle line:90% people playing them. 01:18:08.180 --> 01:18:10.130 align:middle line:84% And if you wanted to check them out over the middle of 01:18:10.130 --> 01:18:12.380 align:middle line:84% the week, we'll keep them around the office. 01:18:12.380 --> 01:18:15.980 align:middle line:84% But there'll be time to come back here next week and 01:18:15.980 --> 01:18:16.880 align:middle line:90% [INAUDIBLE]. 01:18:16.880 --> 01:18:18.680 align:middle line:90% But that's basically it. 01:18:18.680 --> 01:18:21.680 align:middle line:84% It we can clear the tables because that's for the cards. 01:18:21.680 --> 01:18:23.686 align:middle line:90%