1
00:00:00,690 --> 00:00:03,180
STEVE MILES: So we're very
privileged to have people

2
00:00:03,180 --> 00:00:06,300
who've flown from as
far away in the world

3
00:00:06,300 --> 00:00:10,350
as you can get from here to
here to be with us today.

4
00:00:10,350 --> 00:00:15,570
And I'm going to load the latest
version of the presentation.

5
00:00:19,290 --> 00:00:21,460
Dr. Zhang will be
our first speaker.

6
00:00:21,460 --> 00:00:23,400
He is professor and
director of the Department

7
00:00:23,400 --> 00:00:26,100
of High Technology, Development,
and Industrialization

8
00:00:26,100 --> 00:00:31,080
at the Ministry of Science
and Technology in China,

9
00:00:31,080 --> 00:00:35,940
and is one of the lead
regulators for RFID.

10
00:00:35,940 --> 00:00:39,240
We've heard here throughout
two days in many cases

11
00:00:39,240 --> 00:00:42,970
from companies looking at
how do we integrate RFID?

12
00:00:42,970 --> 00:00:45,700
What do we want to do with
RFID in our companies?

13
00:00:45,700 --> 00:00:49,755
And so he's got an even
larger beast to wrestle with.

14
00:00:49,755 --> 00:00:51,630
So we're very privileged
to have him with us.

15
00:01:00,440 --> 00:01:02,867
Does anybody know the
password on this machine?

16
00:01:02,867 --> 00:01:05,489
[LAUGHTER]

17
00:01:05,489 --> 00:01:08,750
AUDIENCE: Password is
the same as the username.

18
00:01:08,750 --> 00:01:10,800
ABRedwood.

19
00:01:10,800 --> 00:01:16,732
And I think the cable should be
plugged in on the right side.

20
00:01:16,732 --> 00:01:17,690
STEVE MILES: Thank you.

21
00:01:52,847 --> 00:01:53,680
Presentation at MIT.

22
00:02:42,200 --> 00:02:43,200
ZHIWEN ZHANG: Thank you.

23
00:02:45,572 --> 00:02:46,530
STEVE MILES: Dr. Zhang.

24
00:02:50,010 --> 00:02:51,544
ZHIWEN ZHANG: Thank you, Steve.

25
00:02:57,520 --> 00:03:00,850
I would like to take
this opportunity

26
00:03:00,850 --> 00:03:06,350
to say several words
for RFID in China.

27
00:03:06,350 --> 00:03:14,420
So I think a lot of people pay
more attention to our country

28
00:03:14,420 --> 00:03:16,900
how to use RFID.

29
00:03:16,900 --> 00:03:19,360
So I think this is
for several reasons.

30
00:03:19,360 --> 00:03:22,900
One is that China
has the largest

31
00:03:22,900 --> 00:03:24,440
population in the world.

32
00:03:24,440 --> 00:03:27,520
So, also--

33
00:03:27,520 --> 00:03:34,600
This is an old version.

34
00:03:34,600 --> 00:03:35,650
This is the old version.

35
00:03:35,650 --> 00:03:37,650
Not the new one.

36
00:03:37,650 --> 00:03:39,470
STEVE MILES: Oh, this
is the old version?

37
00:03:39,470 --> 00:03:39,970
OK.

38
00:03:39,970 --> 00:03:42,090
We have a new version.

39
00:03:42,090 --> 00:03:43,565
ZHIWEN ZHANG: So I think.

40
00:03:43,565 --> 00:03:44,232
STEVE MILES: OK.

41
00:04:01,315 --> 00:04:02,440
ZHIWEN ZHANG: Just open it.

42
00:04:02,440 --> 00:04:04,790
Just open it.

43
00:04:04,790 --> 00:04:06,170
Just open it.

44
00:04:06,170 --> 00:04:06,670
Yeah.

45
00:04:28,840 --> 00:04:32,535
At first I want to introduce
to some of the mission

46
00:04:32,535 --> 00:04:35,990
statement for our ministry.

47
00:04:35,990 --> 00:04:39,370
Our ministry is a science
and technology ministry

48
00:04:39,370 --> 00:04:44,230
and therefore unto
research and set forth

49
00:04:44,230 --> 00:04:49,060
and macro-strategic for science
and technology development.

50
00:04:49,060 --> 00:04:56,350
As well as the gathering
of policies and regulations

51
00:04:56,350 --> 00:04:58,450
for science and technology.

52
00:04:58,450 --> 00:05:04,140
And also to conduct research
on key issues related

53
00:05:04,140 --> 00:05:09,700
to the promotion of economic
and social development

54
00:05:09,700 --> 00:05:12,290
by the science and technology.

55
00:05:12,290 --> 00:05:22,360
Also to research and determine
major development and priority

56
00:05:22,360 --> 00:05:26,020
areas for science and
technology development.

57
00:05:26,020 --> 00:05:32,140
And also to promote the
building of the National Science

58
00:05:32,140 --> 00:05:35,240
and Technology
innovation system,

59
00:05:35,240 --> 00:05:39,910
and improve the National Science
and Technology innovation

60
00:05:39,910 --> 00:05:40,600
capacity.

61
00:05:43,230 --> 00:05:50,930
So I think a lot of
people look at how China

62
00:05:50,930 --> 00:05:54,440
developed RFID application.

63
00:05:54,440 --> 00:05:56,810
Because this is for
several reasons.

64
00:05:56,810 --> 00:05:58,550
The first reason is
it is the largest

65
00:05:58,550 --> 00:06:06,420
population and the largest
consumer market in the world.

66
00:06:06,420 --> 00:06:08,840
So the second reason is that
it has the manufacturing

67
00:06:08,840 --> 00:06:10,790
center of the world.

68
00:06:10,790 --> 00:06:18,240
And also related for the
biggest company in the world.

69
00:06:18,240 --> 00:06:23,750
So how to use the
RFID is also not

70
00:06:23,750 --> 00:06:27,020
only related with
the Chinese company,

71
00:06:27,020 --> 00:06:30,980
but also for the
foreign big company.

72
00:06:30,980 --> 00:06:35,870
And also IT applications is
just at the beginning with much

73
00:06:35,870 --> 00:06:39,410
more potential to be explored.

74
00:06:43,470 --> 00:06:48,720
This picture is
RFID market in 2004.

75
00:06:48,720 --> 00:06:51,540
And RFID technology
and applications

76
00:06:51,540 --> 00:06:56,590
have promoted development in
the last two years in China.

77
00:06:56,590 --> 00:07:03,960
And recently, everybody
have a new ID use the RFID.

78
00:07:07,300 --> 00:07:14,320
So in total, the market
is about $150 million US.

79
00:07:18,850 --> 00:07:21,890
The potential application
in China market,

80
00:07:21,890 --> 00:07:26,570
I think maybe in several areas.

81
00:07:26,570 --> 00:07:30,790
One is security and safety.

82
00:07:30,790 --> 00:07:39,580
And also it's very important
the area is anti-counterfeit.

83
00:07:39,580 --> 00:07:47,560
For example, some of the health
care, tobacco, and [INAUDIBLE]..

84
00:07:47,560 --> 00:07:52,150
And also there's an
application for RFID

85
00:07:52,150 --> 00:07:54,910
maybe in the logistics.

86
00:07:54,910 --> 00:08:00,700
And also for the manufacturing
process management.

87
00:08:00,700 --> 00:08:04,510
And also for the
e-ticket system,

88
00:08:04,510 --> 00:08:07,330
such as the subway ticket.

89
00:08:07,330 --> 00:08:10,150
We already use it in Shanghai.

90
00:08:10,150 --> 00:08:14,500
And also we use it in
all the games in 2008

91
00:08:14,500 --> 00:08:23,310
and Shanghai [INAUDIBLE]
season in 2010.

92
00:08:23,310 --> 00:08:27,180
And also we are
developing this RFID

93
00:08:27,180 --> 00:08:32,380
using the vehicle
management system.

94
00:08:32,380 --> 00:08:35,289
When the vehicle
pass the gate, they

95
00:08:35,289 --> 00:08:40,690
can show you the picture and
the color and you can find it.

96
00:08:40,690 --> 00:08:45,204
And also, we use it in the
supply chain management.

97
00:08:51,560 --> 00:08:55,500
Harbor use the RFID.

98
00:08:55,500 --> 00:08:59,820
So this is a container tracking.

99
00:08:59,820 --> 00:09:02,940
This is located in Shanghai.

100
00:09:02,940 --> 00:09:06,620
And recently we
are using the RFID

101
00:09:06,620 --> 00:09:11,040
to tag in Shanghai
International Harbor.

102
00:09:13,770 --> 00:09:19,830
It connects with another very
important harbor in Yantai,

103
00:09:19,830 --> 00:09:21,270
Shangdong province.

104
00:09:21,270 --> 00:09:23,310
As of now, they
already have shipped

105
00:09:23,310 --> 00:09:26,260
more than 7,000 containers.

106
00:09:26,260 --> 00:09:27,510
They are still doing the demo.

107
00:09:32,410 --> 00:09:37,870
Also, we are already using it
in the fair works management.

108
00:09:37,870 --> 00:09:39,880
Because it is dangerous.

109
00:09:39,880 --> 00:09:43,810
Always take place some accident.

110
00:09:43,810 --> 00:09:50,560
And also we use the RFID in
the dangerous case managements.

111
00:09:50,560 --> 00:09:57,480
So we put the tag in the tanks.

112
00:09:57,480 --> 00:10:01,770
And also we use RFID
to management animal

113
00:10:01,770 --> 00:10:03,630
and the foods.

114
00:10:03,630 --> 00:10:09,840
And also in Shanghai, we put
the tag in the ear of the dog

115
00:10:09,840 --> 00:10:10,860
so we can find it.

116
00:10:20,740 --> 00:10:23,860
And also we use it
in the coal miner

117
00:10:23,860 --> 00:10:26,140
location and the tracking.

118
00:10:26,140 --> 00:10:31,270
So also in China,
accidents take place

119
00:10:31,270 --> 00:10:33,820
with frequency in the mine.

120
00:10:33,820 --> 00:10:38,420
So how to catch time
to save the life?

121
00:10:38,420 --> 00:10:40,960
This is very important.

122
00:10:40,960 --> 00:10:45,450
So I think I just look at a TV.

123
00:10:45,450 --> 00:10:48,960
North Korea also take
place of the accident.

124
00:10:48,960 --> 00:10:54,530
So I think this is very
popular in the near future.

125
00:10:54,530 --> 00:10:59,850
Applications of this
technology to save the life.

126
00:10:59,850 --> 00:11:03,570
And we have already
gave the pilot project

127
00:11:03,570 --> 00:11:05,310
to the post office.

128
00:11:05,310 --> 00:11:10,260
This year, China post
office use the tag.

129
00:11:10,260 --> 00:11:16,020
They put it into the
bags for the EMS.

130
00:11:16,020 --> 00:11:23,740
This is how Shanghai post
office used the RFID.

131
00:11:26,920 --> 00:11:32,110
And this is a manufacturing
process management

132
00:11:32,110 --> 00:11:45,440
for the products [INAUDIBLE]
to manage each product point.

133
00:11:45,440 --> 00:11:48,050
Can control the
product's quality.

134
00:11:55,180 --> 00:11:59,500
This is a China RFID
industry policy.

135
00:11:59,500 --> 00:12:03,280
The most important area in China
is the National development

136
00:12:03,280 --> 00:12:09,420
planning and the high tech
area for the coming years.

137
00:12:09,420 --> 00:12:13,430
So this is a big program.

138
00:12:13,430 --> 00:12:20,100
And also make the RFID
technology strategy and policy.

139
00:12:20,100 --> 00:12:25,550
Funding RFID application to
promote the RFID technology

140
00:12:25,550 --> 00:12:29,630
and industry development.

141
00:12:29,630 --> 00:12:38,900
And our ministry and also
constitutes the China

142
00:12:38,900 --> 00:12:41,390
RFID technology white paper.

143
00:12:41,390 --> 00:12:45,440
Worked together with the other
14 ministry or departments.

144
00:12:45,440 --> 00:12:48,890
Because this kind of
application related

145
00:12:48,890 --> 00:12:51,590
with the different ministry
or different department,

146
00:12:51,590 --> 00:12:55,250
so we must work with them
together to make the policy

147
00:12:55,250 --> 00:12:58,200
and make some standard.

148
00:12:58,200 --> 00:13:01,820
Also research and
establish architecture

149
00:13:01,820 --> 00:13:05,840
for the China RFID
standard, which

150
00:13:05,840 --> 00:13:08,300
connect with the
international standard

151
00:13:08,300 --> 00:13:14,705
and accommodate the
China surrounding.

152
00:13:17,680 --> 00:13:23,740
And the status specific RFID
program in national high tech

153
00:13:23,740 --> 00:13:25,240
R&D program.

154
00:13:25,240 --> 00:13:32,980
This 836 program
established in March 1986

155
00:13:32,980 --> 00:13:40,990
is reviewed by the very
famous leader, Deng Xiaoping

156
00:13:40,990 --> 00:13:45,910
to speed up the progress of
RFID research, application,

157
00:13:45,910 --> 00:13:51,300
and industrialization, and
set up a RFID committee

158
00:13:51,300 --> 00:13:55,740
to make the National
RFID research plan

159
00:13:55,740 --> 00:14:01,290
and to fund RFID research and
to fund the RFID application

160
00:14:01,290 --> 00:14:03,940
and help a local
government to set up

161
00:14:03,940 --> 00:14:07,306
RFID research, technology,
and industrial zone.

162
00:14:11,390 --> 00:14:14,780
Also we are paying
more attention,

163
00:14:14,780 --> 00:14:15,980
research our standard.

164
00:14:18,530 --> 00:14:23,180
I think this standard
can restructure

165
00:14:23,180 --> 00:14:29,190
for the several direction the
one is the product's coding

166
00:14:29,190 --> 00:14:30,380
standards.

167
00:14:30,380 --> 00:14:37,100
And also for the RFID
communication and protocol.

168
00:14:37,100 --> 00:14:41,120
And also RFID products
standard and equipment standard

169
00:14:41,120 --> 00:14:43,940
and also for the
application standard.

170
00:14:43,940 --> 00:14:47,240
For example, if we want
to use in the post office,

171
00:14:47,240 --> 00:15:00,710
we must make sure on which
position you can put on

172
00:15:00,710 --> 00:15:04,370
and what the frequency
you want to use it.

173
00:15:04,370 --> 00:15:07,310
And also for the
different industrial area

174
00:15:07,310 --> 00:15:13,430
we must make decision, what kind
of a frequency you can use it.

175
00:15:13,430 --> 00:15:15,980
For example, for
the medicine pills.

176
00:15:15,980 --> 00:15:21,510
So, where you can
put it in the bottle.

177
00:15:21,510 --> 00:15:25,190
So we must make a lot
of application standard.

178
00:15:25,190 --> 00:15:29,200
This is very important, I think.

179
00:15:29,200 --> 00:15:33,970
And also, we established the
testing and the certification

180
00:15:33,970 --> 00:15:35,136
center.

181
00:15:35,136 --> 00:15:39,730
We set up the National testing
center on RFID technology.

182
00:15:39,730 --> 00:15:46,300
So there we are testing
the products' performance

183
00:15:46,300 --> 00:15:51,730
and also we evaluate
the RFID products

184
00:15:51,730 --> 00:15:55,750
and simulate application
environments.

185
00:15:55,750 --> 00:16:01,410
And as I said, the applications.

186
00:16:01,410 --> 00:16:07,050
For example, I said that we used
in the coal miner, the tracking

187
00:16:07,050 --> 00:16:08,730
system.

188
00:16:08,730 --> 00:16:12,570
Maybe we want to
use the active tech.

189
00:16:12,570 --> 00:16:15,600
In the normal
surrounding, maybe they

190
00:16:15,600 --> 00:16:18,840
can transfer the information
more than 100 meter.

191
00:16:18,840 --> 00:16:23,370
But when take
place the accident,

192
00:16:23,370 --> 00:16:24,930
the coal will fall down.

193
00:16:24,930 --> 00:16:28,200
So in this kind of
situation, how long

194
00:16:28,200 --> 00:16:30,010
can they trace for
the information?

195
00:16:30,010 --> 00:16:33,480
So this must be
simulated in the lab.

196
00:16:37,070 --> 00:16:44,180
Also we pay more
attention to the tags.

197
00:16:44,180 --> 00:16:49,080
We set up some research project.

198
00:16:49,080 --> 00:16:56,480
For example, we research the UHF
chips and UHF container design.

199
00:16:56,480 --> 00:17:02,780
And also tech integrate with
the other sensor technology.

200
00:17:02,780 --> 00:17:07,540
And also, pay more
attention to packaging.

201
00:17:07,540 --> 00:17:12,490
And in the reader, we are also
researching some UHF reader

202
00:17:12,490 --> 00:17:14,920
and the UHF reader on design.

203
00:17:14,920 --> 00:17:18,280
And also active RFID technology.

204
00:17:22,839 --> 00:17:29,220
For the research network
architecture and product name,

205
00:17:29,220 --> 00:17:34,700
service system for
supply chain management.

206
00:17:34,700 --> 00:17:38,660
And also we support the planning
to set up the local products

207
00:17:38,660 --> 00:17:43,460
name service system on a
China domestic supply chain

208
00:17:43,460 --> 00:17:49,050
environment, which
could map the system

209
00:17:49,050 --> 00:17:55,400
and synchronize the data
with the other name system.

210
00:17:55,400 --> 00:17:57,070
For example, the OS system.

211
00:17:59,620 --> 00:18:03,220
So carry out the
international collaboration

212
00:18:03,220 --> 00:18:08,890
with all kind of organizations,
such as the standard committee

213
00:18:08,890 --> 00:18:15,010
and the Research Academy,
also for some big company

214
00:18:15,010 --> 00:18:18,040
or some foreign government.

215
00:18:18,040 --> 00:18:22,120
So I think we open the
door to want cooperation

216
00:18:22,120 --> 00:18:25,090
with the different partner.

217
00:18:25,090 --> 00:18:27,650
Basically, they are
willing cooperation.

218
00:18:27,650 --> 00:18:29,840
So I think this is a big issue.

219
00:18:29,840 --> 00:18:34,210
Not only useful for China
to develop technology.

220
00:18:34,210 --> 00:18:38,800
And also I think
must have cooperation

221
00:18:38,800 --> 00:18:43,360
with every organization
or every country

222
00:18:43,360 --> 00:18:47,740
that can do more best
to reduce the cost

223
00:18:47,740 --> 00:18:52,240
and also develop the next
generation of the technology.

224
00:18:52,240 --> 00:18:56,050
Make the chips more cheap.

225
00:18:56,050 --> 00:19:00,470
And also for the tags
to reduce the cost.

226
00:19:00,470 --> 00:19:02,750
So I think this is a big issue.

227
00:19:02,750 --> 00:19:06,980
So we must cooperate
with each other.

228
00:19:06,980 --> 00:19:07,480
Thanks.

229
00:19:13,437 --> 00:19:15,270
STEVE MILES: Thank you
very much, Dr. Zhang.

230
00:19:15,270 --> 00:19:18,240
And now for a different
perspective from Europe,

231
00:19:18,240 --> 00:19:21,570
we're very privileged to
have Peter Friess, who

232
00:19:21,570 --> 00:19:25,320
is the DG Information
Society and Media Network

233
00:19:25,320 --> 00:19:27,870
And Communications
Technologies ICT

234
00:19:27,870 --> 00:19:31,380
For Enterprise Networking
director for Europe.

235
00:19:31,380 --> 00:19:34,770
And is actually one of
the principal funders

236
00:19:34,770 --> 00:19:38,160
of some programs that
you've already heard about,

237
00:19:38,160 --> 00:19:42,870
including the Promise Program
that was introduced yesterday.

238
00:19:42,870 --> 00:19:43,440
Thank you.

239
00:19:43,440 --> 00:19:46,120
PETER FRIESS: I put it here, or?

240
00:19:46,120 --> 00:19:47,010
It's fine?

241
00:19:47,010 --> 00:19:49,650
OK.

242
00:19:49,650 --> 00:19:51,140
Let's find this.

243
00:20:10,090 --> 00:20:10,590
Perfect.

244
00:20:10,590 --> 00:20:11,170
Thanks very much.

245
00:20:11,170 --> 00:20:12,712
Good afternoon,
ladies and gentlemen.

246
00:20:12,712 --> 00:20:15,120
Thanks a lot to Steve and
John to have the opportunity

247
00:20:15,120 --> 00:20:18,480
to talk today on behalf of
the European Commission.

248
00:20:18,480 --> 00:20:21,450
It was quite a long journey,
anyhow, to come over.

249
00:20:21,450 --> 00:20:26,920
For me the last time I've been
in the States was 26 years ago.

250
00:20:26,920 --> 00:20:28,630
And then I have
been to California,

251
00:20:28,630 --> 00:20:32,825
so it's the first time to
be the New England states.

252
00:20:32,825 --> 00:20:34,200
Well, I would like
to present you

253
00:20:34,200 --> 00:20:37,830
briefly the European
perspective on RFID.

254
00:20:37,830 --> 00:20:40,920
I'm working in
public administration

255
00:20:40,920 --> 00:20:42,208
at the European Commission.

256
00:20:42,208 --> 00:20:44,500
I'm sure that you're familiar
how the Commission works.

257
00:20:44,500 --> 00:20:47,250
We are a supranational body.

258
00:20:47,250 --> 00:20:49,590
And we have no
ministers, but we have

259
00:20:49,590 --> 00:20:51,510
a lot of director generals.

260
00:20:51,510 --> 00:20:54,480
And each director general
has a commissioner.

261
00:20:54,480 --> 00:21:01,105
And yesterday, Daniel told
about the 3D models on pedigree.

262
00:21:01,105 --> 00:21:02,730
This reminded me
quite well of our work

263
00:21:02,730 --> 00:21:04,800
because we always
25 member states.

264
00:21:04,800 --> 00:21:08,550
And depending on the subject,
we have a very-- let me say,

265
00:21:08,550 --> 00:21:11,310
good, direct power
or we are more

266
00:21:11,310 --> 00:21:14,220
working on the basis
of being a facilitator.

267
00:21:14,220 --> 00:21:18,780
And for RFID, I think
it's between those.

268
00:21:18,780 --> 00:21:21,090
I'm working on research
administration, which

269
00:21:21,090 --> 00:21:24,840
means that basically the
European Commission is not

270
00:21:24,840 --> 00:21:27,930
executing research on its own
apart from some specialized

271
00:21:27,930 --> 00:21:29,730
institutes.

272
00:21:29,730 --> 00:21:33,870
We are always commissioning
in the frame of some framework

273
00:21:33,870 --> 00:21:36,210
programs research.

274
00:21:36,210 --> 00:21:39,180
And what we try
always is of course

275
00:21:39,180 --> 00:21:44,910
in terms of speeding up Europe's
competence and competitiveness

276
00:21:44,910 --> 00:21:48,630
to facilitate the right
research issues at the same time

277
00:21:48,630 --> 00:21:51,660
to ensure that the
results of the research

278
00:21:51,660 --> 00:21:53,610
are going to be
taken up afterwards.

279
00:21:53,610 --> 00:21:57,330
And there, quite often
Europe has some weaknesses.

280
00:21:57,330 --> 00:22:01,710
So basically what we try to do
as I did yesterday and today is

281
00:22:01,710 --> 00:22:06,690
to learn and to see were
should we proceed in terms

282
00:22:06,690 --> 00:22:09,195
of the future of RFID research.

283
00:22:12,080 --> 00:22:15,100
So I'm juggling around about an
inter-service working group we

284
00:22:15,100 --> 00:22:17,470
established last year on RFID.

285
00:22:17,470 --> 00:22:20,440
On international collaboration,
European research and RFID

286
00:22:20,440 --> 00:22:23,020
topics, of RFID
discussion as I see it

287
00:22:23,020 --> 00:22:27,260
in Europe today and next steps.

288
00:22:27,260 --> 00:22:29,990
What happens quite often
is in public administration

289
00:22:29,990 --> 00:22:32,450
and depending on the
application cases,

290
00:22:32,450 --> 00:22:37,490
a topic pops up in
different administrations.

291
00:22:37,490 --> 00:22:41,850
And, for example, there is the
topic on standardization RFID

292
00:22:41,850 --> 00:22:42,470
and frequency.

293
00:22:42,470 --> 00:22:44,960
It's about customs issue.

294
00:22:44,960 --> 00:22:47,990
It's about enterprise
cooperation, supply chain

295
00:22:47,990 --> 00:22:49,070
management.

296
00:22:49,070 --> 00:22:51,230
And then we discovered
actually last year

297
00:22:51,230 --> 00:22:54,530
that we should
realign our forces

298
00:22:54,530 --> 00:22:56,790
and should go for a
coherent approach.

299
00:22:56,790 --> 00:23:00,330
So actually [INAUDIBLE]
director general

300
00:23:00,330 --> 00:23:02,660
sentenced them to
try to work together.

301
00:23:02,660 --> 00:23:06,860
And actually my head of
unit is the coordinator

302
00:23:06,860 --> 00:23:08,630
and my colleague
Fredericks and myself,

303
00:23:08,630 --> 00:23:12,260
we are managing this
inter-service working group,

304
00:23:12,260 --> 00:23:14,450
which is quite
promising and seems

305
00:23:14,450 --> 00:23:18,770
to be a good opportunity,
a good action for Europe.

306
00:23:18,770 --> 00:23:20,990
Actually, what we want
to do is, of course, go

307
00:23:20,990 --> 00:23:25,370
for horizontal coordination of
activities of RFID in Europe,

308
00:23:25,370 --> 00:23:27,740
try to cooperate with
national authorities

309
00:23:27,740 --> 00:23:31,940
and standardization bodies as it
has to do a lot with aligning,

310
00:23:31,940 --> 00:23:35,180
I would say, efforts
and standards.

311
00:23:35,180 --> 00:23:38,270
And provision of ground for
international cooperation.

312
00:23:38,270 --> 00:23:42,650
Of course, we see that Europe
and all the big economic zones,

313
00:23:42,650 --> 00:23:44,420
tries to be one of
the leading ones.

314
00:23:44,420 --> 00:23:46,700
But still, as RFID
is a global issue,

315
00:23:46,700 --> 00:23:50,390
we have to always go
for global cooperation.

316
00:23:50,390 --> 00:23:52,980
And I give you some examples.

317
00:23:52,980 --> 00:23:56,120
We had quite some context with
[INAUDIBLE] from the Department

318
00:23:56,120 --> 00:23:58,610
of Commerce.

319
00:23:58,610 --> 00:24:02,780
There was recently the US
information society dialogue

320
00:24:02,780 --> 00:24:05,540
and one major issue was RFID.

321
00:24:05,540 --> 00:24:09,060
There are informal
discussions since last year.

322
00:24:09,060 --> 00:24:12,080
And there was attendance
for us on a Department

323
00:24:12,080 --> 00:24:13,970
of Commerce workshop.

324
00:24:13,970 --> 00:24:17,243
Last week, our Commissioner
Redding visited China.

325
00:24:17,243 --> 00:24:19,660
So there was a contact with
the European ministry-- sorry,

326
00:24:19,660 --> 00:24:23,270
with the China Ministry
of Science and Technology.

327
00:24:23,270 --> 00:24:25,910
We cooperate with
the OECD, and we

328
00:24:25,910 --> 00:24:28,475
have as well a transatlantic
consumer dialogue.

329
00:24:33,500 --> 00:24:36,200
What we normally do in Europe
is apart from National Research

330
00:24:36,200 --> 00:24:40,790
programs, we have so-called
multi-annual framework programs

331
00:24:40,790 --> 00:24:43,590
which are like
some big machinery

332
00:24:43,590 --> 00:24:46,730
that based on extensive
stakeholder discussion,

333
00:24:46,730 --> 00:24:49,910
consultation, we're going
to develop specific research

334
00:24:49,910 --> 00:24:54,150
subjects which then are
updated each two years.

335
00:24:54,150 --> 00:24:58,730
And as you can see, we do
quite a lot on RFID research

336
00:24:58,730 --> 00:25:00,897
since 10 years.

337
00:25:00,897 --> 00:25:02,480
Difference between
project and funding

338
00:25:02,480 --> 00:25:05,540
is that this is always
a collaborative funding.

339
00:25:05,540 --> 00:25:07,265
So we normally ask
the participants,

340
00:25:07,265 --> 00:25:11,510
which means research
institutes and companies,

341
00:25:11,510 --> 00:25:17,300
to contribute up to 50%
of the project budget

342
00:25:17,300 --> 00:25:21,020
to carry out the work.

343
00:25:21,020 --> 00:25:23,690
This figure gives you only
an idea on European level.

344
00:25:23,690 --> 00:25:27,410
And a part of this I think
you can easily double this.

345
00:25:27,410 --> 00:25:29,810
Is that we have all of
course in different member

346
00:25:29,810 --> 00:25:32,630
states, National Research.

347
00:25:32,630 --> 00:25:35,420
And what to tries
since some years is

348
00:25:35,420 --> 00:25:37,520
to go for so-called European
research area, which

349
00:25:37,520 --> 00:25:40,910
means that we try to
coordinate better, European

350
00:25:40,910 --> 00:25:43,280
and nationwide research.

351
00:25:43,280 --> 00:25:47,370
And I think it starts to work.

352
00:25:47,370 --> 00:25:50,250
Just to give it a glance
on the topics we cover,

353
00:25:50,250 --> 00:25:52,980
it's a very colorful pie,
and it shows actually

354
00:25:52,980 --> 00:25:56,640
that it goes really from supply
chain management, government,

355
00:25:56,640 --> 00:25:58,410
justice, liberty, and freedom--

356
00:25:58,410 --> 00:26:00,330
I'm just picking up
some smart devices.

357
00:26:00,330 --> 00:26:01,770
Goes into nanotechnology.

358
00:26:01,770 --> 00:26:07,260
So it's really a big bundle and
a bunch of a diverse subject,

359
00:26:07,260 --> 00:26:08,985
all dealing around RFID.

360
00:26:12,080 --> 00:26:16,760
What you see today on
typical topics in Europe

361
00:26:16,760 --> 00:26:19,090
is in terms of the
application areas.

362
00:26:19,090 --> 00:26:23,000
We see supply chain
logistics on the forefront.

363
00:26:23,000 --> 00:26:26,450
We see product life,
after sale service,

364
00:26:26,450 --> 00:26:29,250
intelligent maintenance.

365
00:26:29,250 --> 00:26:32,180
We see health is a
very important issue.

366
00:26:32,180 --> 00:26:34,040
And to some extent
as well, inclusion.

367
00:26:34,040 --> 00:26:38,190
Which means how can we help
our older and disabled people--

368
00:26:38,190 --> 00:26:40,340
people with additional
needs to participate

369
00:26:40,340 --> 00:26:42,080
in a modern society.

370
00:26:42,080 --> 00:26:44,600
In particular as you
notice, that Europe always

371
00:26:44,600 --> 00:26:47,390
try or has given
a special emphasis

372
00:26:47,390 --> 00:26:53,100
on so-called social
coherence and inclusion.

373
00:26:53,100 --> 00:26:54,600
In terms of research
and development

374
00:26:54,600 --> 00:26:56,760
it's basically about
take away the hardware.

375
00:26:56,760 --> 00:26:58,740
It's about smart sensors.

376
00:26:58,740 --> 00:27:00,450
It's about software
applications,

377
00:27:00,450 --> 00:27:03,120
about nanomaterials.

378
00:27:03,120 --> 00:27:05,190
Interoperability and standards.

379
00:27:05,190 --> 00:27:07,860
Basically frequencies,
data structures,

380
00:27:07,860 --> 00:27:10,890
and tag interrogation,
and particularly

381
00:27:10,890 --> 00:27:13,090
on this in terms of
frequency of course,

382
00:27:13,090 --> 00:27:16,200
we have to harmonize
frequency spectrums

383
00:27:16,200 --> 00:27:18,570
for RFID usage in
25 member states,

384
00:27:18,570 --> 00:27:21,880
and there we are on good track.

385
00:27:21,880 --> 00:27:24,900
We gave a particular
emphasis on RFID governance,

386
00:27:24,900 --> 00:27:27,150
which means rules
and procedures,

387
00:27:27,150 --> 00:27:31,350
computation, robustness in
terms of object naming services

388
00:27:31,350 --> 00:27:32,820
and discovery services.

389
00:27:32,820 --> 00:27:36,780
We see this as a
very important issue

390
00:27:36,780 --> 00:27:41,460
and we want, of course, to have
let me say incumbent power.

391
00:27:41,460 --> 00:27:43,800
We would like to
go to for a mixture

392
00:27:43,800 --> 00:27:48,450
between an open and
competitive approach.

393
00:27:48,450 --> 00:27:50,430
Privacy and data
protection is of course

394
00:27:50,430 --> 00:27:52,170
high on the political agenda.

395
00:27:52,170 --> 00:27:56,070
And as well, all the
security issues around RFID.

396
00:27:56,070 --> 00:27:59,993
What we see as well,
RPI free standards,

397
00:27:59,993 --> 00:28:02,410
intellectual property rights,
international trade, health,

398
00:28:02,410 --> 00:28:05,760
environment, identity theft,
ethical aspects I think

399
00:28:05,760 --> 00:28:08,160
are going to become
very important.

400
00:28:08,160 --> 00:28:10,230
And what we see as well
is label practices.

401
00:28:10,230 --> 00:28:15,390
And so we try to have a
look that usage of RFID

402
00:28:15,390 --> 00:28:18,090
might have some impact
on not only negative

403
00:28:18,090 --> 00:28:20,550
but might have impact of
course on labor forces.

404
00:28:20,550 --> 00:28:22,810
And perhaps we do
have to act as well

405
00:28:22,810 --> 00:28:26,460
besides some
technological development

406
00:28:26,460 --> 00:28:28,050
to provide some measures.

407
00:28:31,260 --> 00:28:33,225
I give you here some
typical examples

408
00:28:33,225 --> 00:28:38,190
of what we try to do in the
European research on RFID.

409
00:28:38,190 --> 00:28:39,940
And I'm proud that
in two projects,

410
00:28:39,940 --> 00:28:42,270
we have auto D-labs included.

411
00:28:42,270 --> 00:28:44,040
For example,
Professor Fleisher's

412
00:28:44,040 --> 00:28:46,140
participating as well I think.

413
00:28:46,140 --> 00:28:47,670
It's even the MIT.

414
00:28:47,670 --> 00:28:49,990
And as part of
the project, which

415
00:28:49,990 --> 00:28:51,780
is EPCglobal and
CS1 organizations

416
00:28:51,780 --> 00:28:53,740
are going to participate.

417
00:28:53,740 --> 00:28:56,340
So what you see
for example apart

418
00:28:56,340 --> 00:28:58,350
from supply chain
management, it's

419
00:28:58,350 --> 00:29:04,950
really about using
RFID to go for a,

420
00:29:04,950 --> 00:29:09,090
let me say, a better
customer service apart

421
00:29:09,090 --> 00:29:12,000
from just providing the
right product, the right time

422
00:29:12,000 --> 00:29:15,180
and the right shelf or display.

423
00:29:15,180 --> 00:29:17,730
It's really to say,
how could we use

424
00:29:17,730 --> 00:29:23,700
data to save resources and
improve customer service?

425
00:29:23,700 --> 00:29:27,600
I think RFID solutions for
global environment purchase

426
00:29:27,600 --> 00:29:30,150
for you to say that in
the seven application

427
00:29:30,150 --> 00:29:33,000
sectors from some sort
of European perspective

428
00:29:33,000 --> 00:29:39,780
in a global wide frame,
the CS1 organizations would

429
00:29:39,780 --> 00:29:45,660
like to drive the
roll out of EPCglobal.

430
00:29:45,660 --> 00:29:47,100
Yesterday, we
talked as well about

431
00:29:47,100 --> 00:29:49,690
on anti-counter-fitting
solutions.

432
00:29:49,690 --> 00:29:50,970
That's very important.

433
00:29:50,970 --> 00:29:54,540
And for example,
another important issue

434
00:29:54,540 --> 00:29:56,670
is the quality of food.

435
00:29:56,670 --> 00:29:58,410
Traceability of livestock.

436
00:29:58,410 --> 00:30:04,090
There was some scandal
on meat some years ago.

437
00:30:04,090 --> 00:30:06,720
So there's some sort of
sensibility and awareness

438
00:30:06,720 --> 00:30:12,000
in Europe to have good
food and life quality.

439
00:30:12,000 --> 00:30:15,200
Perhaps what you
see as well, it's

440
00:30:15,200 --> 00:30:18,980
not only that we
see RFID in itself.

441
00:30:18,980 --> 00:30:21,500
We try to see it in a
broader context, which

442
00:30:21,500 --> 00:30:24,440
is apart from the saying
it's internet of things,

443
00:30:24,440 --> 00:30:28,040
that we say, tomorrow
the world will

444
00:30:28,040 --> 00:30:35,000
be networked and consisting of
a lot of intelligent products

445
00:30:35,000 --> 00:30:36,500
and objective.

446
00:30:36,500 --> 00:30:40,370
In this case, of course, we have
to go for different business

447
00:30:40,370 --> 00:30:44,090
models, different development
processes, new ways

448
00:30:44,090 --> 00:30:49,910
of cooperation of suppliers and
after sale service providers.

449
00:30:49,910 --> 00:30:55,880
I think it's about a
very robust and safe IT.

450
00:30:55,880 --> 00:31:00,020
Infrastructure is the network
will be the major backbone

451
00:31:00,020 --> 00:31:04,190
to facilitate the
existence of all

452
00:31:04,190 --> 00:31:06,270
these intelligent objectives.

453
00:31:06,270 --> 00:31:11,510
And I think, of course, it's
how in a world of increasing

454
00:31:11,510 --> 00:31:17,920
complexity, where and how we
should use intelligent machines

455
00:31:17,920 --> 00:31:20,360
to handle all the
data and information.

456
00:31:20,360 --> 00:31:23,900
I think it would be more and
more difficult for human beings

457
00:31:23,900 --> 00:31:28,250
to cope with the increasing
amount of data and information.

458
00:31:28,250 --> 00:31:32,450
What we see this year
is very important

459
00:31:32,450 --> 00:31:36,140
from European perspective
as far as RFID is concerned.

460
00:31:36,140 --> 00:31:38,810
We're going to shape
the next framework

461
00:31:38,810 --> 00:31:43,370
program, the FP7, which
is going to start in 2007.

462
00:31:43,370 --> 00:31:47,960
For some role, we try to provide
orientation for stakeholders.

463
00:31:47,960 --> 00:31:52,340
We talked a lot to Intel,
EPCglobal, various consumer

464
00:31:52,340 --> 00:31:53,210
organizations.

465
00:31:53,210 --> 00:31:57,680
And apart from the idea
that there is or is not

466
00:31:57,680 --> 00:32:00,740
the need for some
regulations, we

467
00:32:00,740 --> 00:32:04,160
see that quite often it's
a question of orientation.

468
00:32:04,160 --> 00:32:07,430
Saying what would be a good
practice or what should

469
00:32:07,430 --> 00:32:10,040
we conclude to go ahead?

470
00:32:10,040 --> 00:32:13,250
And for this to try
to carry out as part

471
00:32:13,250 --> 00:32:17,240
of a public consultation,
five important workshops

472
00:32:17,240 --> 00:32:20,930
where we try to invite
relevant stakeholders

473
00:32:20,930 --> 00:32:23,270
to come up with ideas.

474
00:32:23,270 --> 00:32:24,470
How we should go on?

475
00:32:24,470 --> 00:32:28,160
What should be-- in
terms of regulation

476
00:32:28,160 --> 00:32:33,157
as well in terms of
solutions, definitions,

477
00:32:33,157 --> 00:32:35,240
what should be a good way
for Europe to go forward

478
00:32:35,240 --> 00:32:38,270
in the balance between
being competitive

479
00:32:38,270 --> 00:32:42,980
and at the same time try
to stick to European values

480
00:32:42,980 --> 00:32:47,260
as we try always
to carry them on.

481
00:32:47,260 --> 00:32:50,690
As I said as well, I think
at the end of the year,

482
00:32:50,690 --> 00:32:53,560
we could have some ideas
about political action

483
00:32:53,560 --> 00:32:55,940
in order to drive
the usage of RFID.

484
00:32:58,520 --> 00:33:01,340
I would like to invite you,
if you are anyhow in Europe

485
00:33:01,340 --> 00:33:02,870
to try to come over.

486
00:33:02,870 --> 00:33:05,870
We're going to have two
important workshops soon.

487
00:33:05,870 --> 00:33:07,072
One is called from RFID.

488
00:33:07,072 --> 00:33:08,030
The internet of things.

489
00:33:08,030 --> 00:33:13,843
It's more about sensor networks
and I just discussed yesterday.

490
00:33:13,843 --> 00:33:15,260
So I would invite
you to come over

491
00:33:15,260 --> 00:33:18,470
to participate in this workshop.

492
00:33:18,470 --> 00:33:24,110
Or, one week earlier, it's the
slightly enhanced perspective.

493
00:33:24,110 --> 00:33:26,690
It's about imminent
intelligent technologies

494
00:33:26,690 --> 00:33:29,540
to enhance the product
lifecycle, which goes more

495
00:33:29,540 --> 00:33:35,000
towards the idea of networked
and intelligent objectives

496
00:33:35,000 --> 00:33:36,920
and further research needs.

497
00:33:36,920 --> 00:33:42,500
And of course we tried to
take this to get the ideas

498
00:33:42,500 --> 00:33:45,650
and to follow up the
next work programs, which

499
00:33:45,650 --> 00:33:49,100
then of course, later on will
lead to call for tenders.

500
00:33:49,100 --> 00:33:51,710
And then of course,
we would like

501
00:33:51,710 --> 00:33:53,480
to invite you to participate.

502
00:33:53,480 --> 00:33:56,540
Last word to say, it's
basically the European Research,

503
00:33:56,540 --> 00:33:59,090
but there are a
lot of mechanisms

504
00:33:59,090 --> 00:34:01,610
to going for
international cooperation

505
00:34:01,610 --> 00:34:05,910
with Asia, China, and the US.

506
00:34:05,910 --> 00:34:06,410
OK.

507
00:34:06,410 --> 00:34:07,118
Thanks very much.

508
00:34:11,580 --> 00:34:13,060
STEVE MILES: Thank
you very much.

509
00:34:13,060 --> 00:34:16,830
Our next speaker is a
colleague from the auto eyed

510
00:34:16,830 --> 00:34:19,560
labs that ICU in Seoul, Korea.

511
00:34:19,560 --> 00:34:21,389
His name is Dai Young Kim.

512
00:34:24,600 --> 00:34:28,350
His talk is on the evolvable
network of tiny sensors,

513
00:34:28,350 --> 00:34:32,070
otherwise known as ANTS, and
the Hendra Mountain Disaster

514
00:34:32,070 --> 00:34:33,330
Management program.

515
00:34:33,330 --> 00:34:35,947
Which we gather is one of the
flagship programs in Korea.

516
00:34:35,947 --> 00:34:36,780
DAI YOUNG KIM: Yeah.

517
00:34:36,780 --> 00:34:37,280
Thank you.

518
00:34:52,690 --> 00:34:54,880
Good afternoon.

519
00:34:54,880 --> 00:34:57,310
First of all, I want
to thank also, Boston.

520
00:34:57,310 --> 00:35:00,730
Boston gave me a gift yesterday.

521
00:35:00,730 --> 00:35:01,900
It's a cold.

522
00:35:01,900 --> 00:35:02,920
I just got a cold.

523
00:35:06,160 --> 00:35:09,280
My ordinary voice is
much worse than this.

524
00:35:09,280 --> 00:35:12,550
Thank you, Boston.

525
00:35:12,550 --> 00:35:17,780
My topic is a little
different from original RFID.

526
00:35:17,780 --> 00:35:20,620
I'm more interested in
all the sensor network.

527
00:35:20,620 --> 00:35:25,960
And so actually the
ANTS is the product

528
00:35:25,960 --> 00:35:29,140
I have carried out
the last four years.

529
00:35:29,140 --> 00:35:33,640
And the ANTS aimed for
some public sensor network.

530
00:35:33,640 --> 00:35:37,180
In Korea, we would like
to deploy sensor network

531
00:35:37,180 --> 00:35:39,850
in the nation like the internet.

532
00:35:39,850 --> 00:35:43,270
Internet is now
worldwide, right?

533
00:35:43,270 --> 00:35:45,730
So that's a public
sensor network.

534
00:35:45,730 --> 00:35:48,550
Is our public sensor
network we can

535
00:35:48,550 --> 00:35:50,470
let the companies
and government,

536
00:35:50,470 --> 00:35:55,330
the organization can match
the sensor information.

537
00:35:55,330 --> 00:35:57,970
We need some standardization
of sensor network.

538
00:35:57,970 --> 00:36:00,610
That's the public
sensor network.

539
00:36:00,610 --> 00:36:07,450
Also, there are another research
topic, the EPC sensor network.

540
00:36:07,450 --> 00:36:10,930
Actually, you already know
that the EPC [INAUDIBLE]

541
00:36:10,930 --> 00:36:14,860
already planed to develop
EP Class two, three,

542
00:36:14,860 --> 00:36:16,030
four, and five.

543
00:36:16,030 --> 00:36:20,380
Actually, class four tech
is ad hoc active tech.

544
00:36:20,380 --> 00:36:23,220
That's a very similar
to the sensor network.

545
00:36:23,220 --> 00:36:26,420
So actually, this
is not a new topic.

546
00:36:26,420 --> 00:36:27,640
So this is a reserved topic.

547
00:36:27,640 --> 00:36:31,390
So I'd like to propose
to research more

548
00:36:31,390 --> 00:36:34,300
on EP sensor network.

549
00:36:34,300 --> 00:36:37,550
This is the content that I
would like to talk today.

550
00:36:37,550 --> 00:36:41,440
First of all is the
ubiquitous sensor network.

551
00:36:41,440 --> 00:36:44,230
That's some new terminology.

552
00:36:44,230 --> 00:36:49,900
Actually, this was named by
the minister of Information

553
00:36:49,900 --> 00:36:51,560
and Communications in Korea.

554
00:36:51,560 --> 00:36:53,110
He is Doctor Zin.

555
00:36:53,110 --> 00:36:56,090
He's a former CEO of
Samsung Electronics.

556
00:36:56,090 --> 00:36:58,990
I would like to
define ubiquitousness

557
00:36:58,990 --> 00:36:59,830
as network first.

558
00:36:59,830 --> 00:37:01,030
And then ANTs.

559
00:37:01,030 --> 00:37:05,920
And also EP sensor
network will be described.

560
00:37:05,920 --> 00:37:08,560
Ubiquitous sensor
network actually

561
00:37:08,560 --> 00:37:12,850
includes passive, autopilot
tag and active tag

562
00:37:12,850 --> 00:37:15,340
and also some sensor tags
and the sensor network.

563
00:37:15,340 --> 00:37:20,560
So actually, at least we
conceived four different types

564
00:37:20,560 --> 00:37:21,295
of tag.

565
00:37:21,295 --> 00:37:25,670
The first one is EPC,
the passive RFID network.

566
00:37:25,670 --> 00:37:28,840
As you know, tags,
readers, and all bunches

567
00:37:28,840 --> 00:37:32,330
of the efficient
network middlewares

568
00:37:32,330 --> 00:37:35,950
are for the RFID
network architect.

569
00:37:35,950 --> 00:37:38,260
And the second one
is active tags.

570
00:37:38,260 --> 00:37:42,910
We use a battery to
lengthen the radial ranges.

571
00:37:42,910 --> 00:37:46,150
This is some examples from
the company [INAUDIBLE]..

572
00:37:46,150 --> 00:37:52,150
They're using UHF-- we can
achieve more than 100 meters

573
00:37:52,150 --> 00:37:53,350
of a radial range.

574
00:37:53,350 --> 00:37:54,790
That's active tag.

575
00:37:54,790 --> 00:38:00,250
And this other one is smart
active variable sensor stack.

576
00:38:00,250 --> 00:38:04,990
Here, we put some
batteries and also sensors

577
00:38:04,990 --> 00:38:07,120
in very thin stack.

578
00:38:07,120 --> 00:38:09,730
So that's a smart
active variables.

579
00:38:09,730 --> 00:38:13,660
They're also semi
smart active variables

580
00:38:13,660 --> 00:38:17,410
and smart active
variables in this type.

581
00:38:17,410 --> 00:38:21,610
And a final one is
the sensor network.

582
00:38:21,610 --> 00:38:23,820
The sensor network is--

583
00:38:23,820 --> 00:38:25,420
that go with essential node.

584
00:38:25,420 --> 00:38:27,860
And each essential node
has a microcontroller.

585
00:38:27,860 --> 00:38:33,040
So it has computation
capabilities and also

586
00:38:33,040 --> 00:38:35,290
active wireless
communication capability

587
00:38:35,290 --> 00:38:38,470
and lots of different
types of sensors.

588
00:38:38,470 --> 00:38:42,250
If they are deployed, then
the software configured.

589
00:38:42,250 --> 00:38:44,110
They form an ad
hoc network, right?

590
00:38:44,110 --> 00:38:48,820
So we can cover some large
areas with a sensor network.

591
00:38:52,370 --> 00:38:56,320
So far, you know, there were
the RFID researching community,

592
00:38:56,320 --> 00:39:00,490
development community, and also
there are many people working

593
00:39:00,490 --> 00:39:01,720
in sensor network areas.

594
00:39:01,720 --> 00:39:03,500
Very, you know, the hot topics.

595
00:39:03,500 --> 00:39:08,350
So I think wishing the RFID
people and sensor network

596
00:39:08,350 --> 00:39:12,250
people should be
together and then bind

597
00:39:12,250 --> 00:39:16,400
the different or the business--
types of a business model.

598
00:39:16,400 --> 00:39:19,720
So ubiquitous sensor
network, we defined--

599
00:39:22,630 --> 00:39:28,190
actually, you can see
in the right-hand side,

600
00:39:28,190 --> 00:39:31,090
we call it [INAUDIBLE] on
the convergence network.

601
00:39:31,090 --> 00:39:34,420
That's the high speed internet.

602
00:39:34,420 --> 00:39:39,730
It also includes the cell phone
networks and DMV's network.

603
00:39:39,730 --> 00:39:42,680
That's some kind
of legacy network.

604
00:39:42,680 --> 00:39:49,060
We would like to include
[INAUDIBLE] ID active tags,

605
00:39:49,060 --> 00:39:51,610
and all sensor tags
and sensor network.

606
00:39:51,610 --> 00:39:55,540
And then [INAUDIBLE] make it as
a [INAUDIBLE] infrastructure.

607
00:39:55,540 --> 00:39:58,870
That's a ubiquitous
sensor network.

608
00:39:58,870 --> 00:40:04,540
So [INAUDIBLE] yesterday,
the Korean government

609
00:40:04,540 --> 00:40:09,670
has some vision, like IT839.

610
00:40:09,670 --> 00:40:16,000
Actually, the minister's car
plate number is A390, OK.

611
00:40:16,000 --> 00:40:18,760
And the vice minister--
can we guess--

612
00:40:18,760 --> 00:40:21,110
is A391, something like that.

613
00:40:21,110 --> 00:40:29,260
So the government, they
emphasize this IT839 strategy.

614
00:40:29,260 --> 00:40:33,790
And we said [INAUDIBLE]
infrastructure, one

615
00:40:33,790 --> 00:40:35,980
is a broadband
convergence network,

616
00:40:35,980 --> 00:40:38,095
and the second one is
this ubiquitous sensor

617
00:40:38,095 --> 00:40:41,610
network, including those
passive RFID active tags, sensor

618
00:40:41,610 --> 00:40:43,000
tags, and sensor network.

619
00:40:43,000 --> 00:40:46,330
And then the last one
is IP version six.

620
00:40:46,330 --> 00:40:50,210
So that's some
public infrastructure

621
00:40:50,210 --> 00:40:53,350
we would like to build in Korea.

622
00:40:53,350 --> 00:40:57,820
I would like to introduce
my current project.

623
00:40:57,820 --> 00:41:02,440
That's for the public
sensor networks, you know.

624
00:41:02,440 --> 00:41:08,080
Sensor networks, as I said, are
very-- the popular, the areas,

625
00:41:08,080 --> 00:41:10,540
and there are many people
that are working on it.

626
00:41:10,540 --> 00:41:16,240
When I started this project four
years ago, I set some steam.

627
00:41:16,240 --> 00:41:19,520
That's a evolvability, you know.

628
00:41:19,520 --> 00:41:24,550
I envision that, in the future,
sensor network will also

629
00:41:24,550 --> 00:41:29,830
populate the globe, like,
currently, internet does today.

630
00:41:29,830 --> 00:41:31,073
So the sensor network--

631
00:41:31,073 --> 00:41:32,740
there will be many,
you know, the sensor

632
00:41:32,740 --> 00:41:35,960
nodes-- like, there will be
many RFID tags in the world.

633
00:41:35,960 --> 00:41:39,540
So the lifetime of
a sensor network

634
00:41:39,540 --> 00:41:43,420
will be also very long, 5 years,
10 years, 20 years for nodes,

635
00:41:43,420 --> 00:41:43,990
right?

636
00:41:43,990 --> 00:41:50,380
So after they are deployed,
then they will evolve,

637
00:41:50,380 --> 00:41:54,070
you know, for example,
the mission is changed,

638
00:41:54,070 --> 00:41:56,560
so we have to
update the mission.

639
00:41:56,560 --> 00:41:58,450
Or some network prot--

640
00:41:58,450 --> 00:42:01,840
even the network protocols,
in some, the key components

641
00:42:01,840 --> 00:42:04,990
also can be changed.

642
00:42:04,990 --> 00:42:07,420
So all the components
of a sensor network

643
00:42:07,420 --> 00:42:11,620
from hardware operating system
and network protocols, even

644
00:42:11,620 --> 00:42:15,100
some location sensing protocols
should have a capability

645
00:42:15,100 --> 00:42:17,470
over some evolvability.

646
00:42:17,470 --> 00:42:23,530
So to do that, we have developed
the hardware and software

647
00:42:23,530 --> 00:42:24,190
platform.

648
00:42:24,190 --> 00:42:26,260
You know, those are
hardwares and softwares.

649
00:42:26,260 --> 00:42:30,640
Maybe, similarly, if you
see [INAUDIBLE] for tag

650
00:42:30,640 --> 00:42:34,780
may have this kind
of a software inside.

651
00:42:34,780 --> 00:42:38,890
From the bottom-- actually, we
have four types of hardwares.

652
00:42:38,890 --> 00:42:41,710
The H1 is a very
small sensor node.

653
00:42:41,710 --> 00:42:46,570
It can be attached to the
switches or some light,

654
00:42:46,570 --> 00:42:47,080
you know.

655
00:42:47,080 --> 00:42:50,950
And H2 is more [INAUDIBLE]
the sensor nodes,

656
00:42:50,950 --> 00:42:55,570
it's very similar to
the [INAUDIBLE] 3s.

657
00:42:55,570 --> 00:42:59,650
And H3s, actually,
[INAUDIBLE],, the sensor

658
00:42:59,650 --> 00:43:03,730
node, it has sensors like
CCD cameras and something

659
00:43:03,730 --> 00:43:04,400
like that.

660
00:43:04,400 --> 00:43:08,800
And also, it can have some image
processing capability inside.

661
00:43:08,800 --> 00:43:13,600
And H4 is some base station and
gateway to the legacy network.

662
00:43:13,600 --> 00:43:17,900
It can be compared
to the RFID reader

663
00:43:17,900 --> 00:43:20,130
in our efficient network.

664
00:43:20,130 --> 00:43:24,490
Of all the hardware layers,
we have operating systems

665
00:43:24,490 --> 00:43:27,920
and several different
types of network stack,

666
00:43:27,920 --> 00:43:31,450
including MACs and
net layers, and also

667
00:43:31,450 --> 00:43:36,020
securities and time
synchronization protocols,

668
00:43:36,020 --> 00:43:39,640
and also location sensing
algorithms and power management

669
00:43:39,640 --> 00:43:41,260
and also some mdidlewares.

670
00:43:41,260 --> 00:43:43,450
That's of the platforms we have.

671
00:43:43,450 --> 00:43:50,020
Using this platform, we have
prototyped some systems,

672
00:43:50,020 --> 00:43:52,840
like some military
reconnaissance system

673
00:43:52,840 --> 00:43:55,150
using manned helicopters.

674
00:43:55,150 --> 00:43:57,760
And also, you use
the sensor network

675
00:43:57,760 --> 00:43:59,680
in the greenhouse,
something like that.

676
00:43:59,680 --> 00:44:04,270
This is the current project,
what I'm carrying out in Korea.

677
00:44:08,014 --> 00:44:11,710
This Korea-- actually,
this is South Korea.

678
00:44:11,710 --> 00:44:15,040
And then in
southernmost area, we

679
00:44:15,040 --> 00:44:17,800
have some big, a
fantastic island.

680
00:44:17,800 --> 00:44:20,230
It is called Treasure Island.

681
00:44:20,230 --> 00:44:24,760
We have the highest mountain
in Treasure Island in Korea.

682
00:44:24,760 --> 00:44:27,550
It's almost two kilometers high.

683
00:44:27,550 --> 00:44:29,890
Now we are deploying
sensor networks

684
00:44:29,890 --> 00:44:35,170
in the trail over this
mountain, [INAUDIBLE] Mountain.

685
00:44:35,170 --> 00:44:39,440
Actually, it has a fortress,
among four, which was two.

686
00:44:39,440 --> 00:44:42,610
One is 4.7 kilometers long.

687
00:44:42,610 --> 00:44:45,340
The other one is
3.21 kilometers long.

688
00:44:45,340 --> 00:44:48,490
So we deploy sensors
every 100 meters--

689
00:44:48,490 --> 00:44:51,530
in some areas, every 250 meters.

690
00:44:51,530 --> 00:44:56,150
And then we collected
the weather information

691
00:44:56,150 --> 00:44:57,140
in real time.

692
00:44:57,140 --> 00:45:00,650
And then we actually, that
collected information will

693
00:45:00,650 --> 00:45:02,930
be forwarded to my university.

694
00:45:02,930 --> 00:45:07,490
Actually, it's 500 kilometers
away from this mountain.

695
00:45:07,490 --> 00:45:10,670
And then this
collective information

696
00:45:10,670 --> 00:45:14,690
is going to be delivered
to some climbers--

697
00:45:14,690 --> 00:45:17,510
a climber who
carries a cell phone.

698
00:45:17,510 --> 00:45:22,512
OK, so they can browse
the weather information

699
00:45:22,512 --> 00:45:23,720
in the [INAUDIBLE], you know.

700
00:45:23,720 --> 00:45:28,280
I actually-- because this is
two kilometers high mountain,

701
00:45:28,280 --> 00:45:31,152
the weather varies a lot.

702
00:45:31,152 --> 00:45:38,300
When we go to the mountain
to test, in the circuit,

703
00:45:38,300 --> 00:45:39,430
we see the mountain.

704
00:45:39,430 --> 00:45:41,510
Then it looks like raining.

705
00:45:41,510 --> 00:45:45,590
And then I ask a student to
buy a raincoat, and I climb.

706
00:45:45,590 --> 00:45:49,460
Then-- at that time,
actually, my face and arm

707
00:45:49,460 --> 00:45:54,020
are all burned, you know, so
the weather is very varying.

708
00:45:54,020 --> 00:45:57,230
And even, I arrive at peak.

709
00:45:57,230 --> 00:45:59,630
And then I saw people wet.

710
00:45:59,630 --> 00:46:01,750
They took another, you know.

711
00:46:01,750 --> 00:46:04,550
So this is very important
for the climate.

712
00:46:04,550 --> 00:46:08,660
So this is one of our
sensor network projects.

713
00:46:08,660 --> 00:46:15,050
So this is the pictures I
have taken in the trial.

714
00:46:15,050 --> 00:46:18,860
And this is currently
installed in the mountain.

715
00:46:18,860 --> 00:46:23,690
Actually, still we are in the
development and the testing.

716
00:46:23,690 --> 00:46:28,260
And so that's for the public
ubiquitous sensor network.

717
00:46:28,260 --> 00:46:33,860
Actually, I'm the chair of
Korean National Standards

718
00:46:33,860 --> 00:46:36,310
Committee for the public
ubiquitous sensor network,

719
00:46:36,310 --> 00:46:37,160
you know.

720
00:46:37,160 --> 00:46:42,890
So we are trying to standardize
our network protocols and also

721
00:46:42,890 --> 00:46:46,140
network management protocol
and something like that.

722
00:46:46,140 --> 00:46:52,530
And then, actually, we joined
[INAUDIBLE] last April.

723
00:46:52,530 --> 00:46:55,100
And then we learn
the RFID stuffs.

724
00:46:55,100 --> 00:46:58,490
And then there are also very
interesting topics here, you

725
00:46:58,490 --> 00:46:59,750
know.

726
00:46:59,750 --> 00:47:04,640
Actually, this is maybe
thrown by [INAUDIBLE]..

727
00:47:04,640 --> 00:47:09,170
So [INAUDIBLE] have the
three different research,

728
00:47:09,170 --> 00:47:13,880
the categories, from bottom,
RF and chip design, including

729
00:47:13,880 --> 00:47:16,400
EPC class 1, 2, 3, 4, and 5.

730
00:47:16,400 --> 00:47:19,790
And networking and
[INAUDIBLE],, and business

731
00:47:19,790 --> 00:47:23,810
and application-- also,
the privacy and security.

732
00:47:23,810 --> 00:47:31,080
Actually, we have interest
in EPC class four.

733
00:47:31,080 --> 00:47:35,540
OK, so maybe just class one,
it is a gentle air interface.

734
00:47:35,540 --> 00:47:39,470
Three may use the same
interface, air interface.

735
00:47:39,470 --> 00:47:41,540
Three-- actually, I don't know.

736
00:47:41,540 --> 00:47:45,965
Maybe four-- four, air
especially with changes.

737
00:47:45,965 --> 00:47:50,160
We need a map protocol, and also
we need [INAUDIBLE] protocol.

738
00:47:50,160 --> 00:47:52,170
So we have [INAUDIBLE].

739
00:47:52,170 --> 00:47:56,300
And we also analyzed
the sensor--

740
00:47:56,300 --> 00:48:00,440
efficient network middlewares.

741
00:48:00,440 --> 00:48:03,140
To include-- OK, sorry.

742
00:48:03,140 --> 00:48:07,665
To include sensor tags and
the sensor network, you know--

743
00:48:07,665 --> 00:48:12,470
also the middlewares
maybe should be changed,

744
00:48:12,470 --> 00:48:15,290
modified, and added,
and something like that.

745
00:48:15,290 --> 00:48:20,370
For example, [INAUDIBLE] and
the [INAUDIBLE] protocol,

746
00:48:20,370 --> 00:48:23,150
it has some filtering
capabilities, right?

747
00:48:23,150 --> 00:48:27,710
So it can filter out
some specific EPC code.

748
00:48:27,710 --> 00:48:31,190
Same, the project for
if we include sensors,

749
00:48:31,190 --> 00:48:36,380
then we can also
filtering out some data,

750
00:48:36,380 --> 00:48:39,450
which has a sense of value
within some ranges, something

751
00:48:39,450 --> 00:48:40,200
like that.

752
00:48:40,200 --> 00:48:44,570
So filtering, also
EPC IS repository--

753
00:48:44,570 --> 00:48:47,540
you have to accommodate
the sensor information--

754
00:48:47,540 --> 00:48:49,610
and EPC IS discovery.

755
00:48:49,610 --> 00:48:52,890
You also have to use
the sensor of value

756
00:48:52,890 --> 00:48:54,870
for the discovery,
something like that.

757
00:48:54,870 --> 00:48:58,940
So I think this is also a very
great challenge, you know.

758
00:48:58,940 --> 00:49:04,310
So this is the proposal I'd like
to propose in this EPCglobal

759
00:49:04,310 --> 00:49:04,870
community.

760
00:49:04,870 --> 00:49:05,870
OK, thank you very much.

761
00:49:05,870 --> 00:49:08,185
[APPLAUSE]

762
00:49:11,980 --> 00:49:14,770
STEVE MILES: So by the way,
the title of this session

763
00:49:14,770 --> 00:49:16,290
is "Beyond the
Supply Chain," right?

764
00:49:16,290 --> 00:49:19,150
So we talked about some of
the range of applications

765
00:49:19,150 --> 00:49:24,820
down into the coal mines in
China and then in Europe and up

766
00:49:24,820 --> 00:49:26,950
in the mountains of Hanaro.

767
00:49:26,950 --> 00:49:33,790
And now we're privileged
to have Jin Hee Yoon, who

768
00:49:33,790 --> 00:49:35,560
is the Emerging
Business Incubation

769
00:49:35,560 --> 00:49:38,350
Manager of the
Technology Strategy

770
00:49:38,350 --> 00:49:43,360
Office of SK Telecom
in Korea, who

771
00:49:43,360 --> 00:49:46,580
will share with us how
they're extending RFID

772
00:49:46,580 --> 00:49:47,900
into the network.

773
00:49:47,900 --> 00:49:48,900
JIN HEE YOON: Thank you.

774
00:50:14,213 --> 00:50:16,950
Good afternoon, gentlemen.

775
00:50:16,950 --> 00:50:19,710
I am Jin Hee Yoon
from SK Telecom,

776
00:50:19,710 --> 00:50:25,080
which has about 18 million
mobile subscribers in Korea.

777
00:50:25,080 --> 00:50:30,150
Today, I would like to introduce
the mobile applications for RFI

778
00:50:30,150 --> 00:50:34,740
technology, currently
planned by SK Telecom.

779
00:50:34,740 --> 00:50:38,850
First of all, let me briefly
introduce SK Telecom to you.

780
00:50:42,820 --> 00:50:48,220
SK Telecom, since its
foundation in 1984,

781
00:50:48,220 --> 00:50:52,180
has been providing mobile
communication service in Korea

782
00:50:52,180 --> 00:50:54,370
over 20 years.

783
00:50:54,370 --> 00:50:58,960
We commercialized the
CDMA network in 1996

784
00:50:58,960 --> 00:51:01,402
for the first time in the world.

785
00:51:01,402 --> 00:51:05,050
SK Telecom's wireless
internet services

786
00:51:05,050 --> 00:51:10,060
are offered in two
brands, Nate and June.

787
00:51:10,060 --> 00:51:13,060
Nate is a general
wireless internet service,

788
00:51:13,060 --> 00:51:17,830
whereas June is a multimedia
service, based on CDMA

789
00:51:17,830 --> 00:51:21,370
video network technology.

790
00:51:21,370 --> 00:51:24,220
SK Telecom's wireless
internet services

791
00:51:24,220 --> 00:51:32,080
recorded on [INAUDIBLE]
over $1.7 billion US dollar.

792
00:51:32,080 --> 00:51:34,630
The wireless internet
service took up

793
00:51:34,630 --> 00:51:39,920
20.6% of SK Telecom's
entire revenue,

794
00:51:39,920 --> 00:51:45,580
which increased by threefold
in the last three years.

795
00:51:45,580 --> 00:51:49,690
The current gross momentum
is expected to continue,

796
00:51:49,690 --> 00:51:55,060
but Korean mobile market
is first getting saturated.

797
00:51:55,060 --> 00:51:58,600
We must develop new
gross opportunity now,

798
00:51:58,600 --> 00:52:02,020
and we think the
mobile RFID application

799
00:52:02,020 --> 00:52:03,880
will be one of a growth engine.

800
00:52:11,760 --> 00:52:15,360
We think we have found
one solution that

801
00:52:15,360 --> 00:52:19,590
is ubiquitous service
based on convergence.

802
00:52:19,590 --> 00:52:23,430
Our customers desire
personalized, customized

803
00:52:23,430 --> 00:52:27,030
services and the more
user-friendly devices.

804
00:52:27,030 --> 00:52:32,040
Such customer needs will spur
an opportunity for operators

805
00:52:32,040 --> 00:52:35,430
to use as your
new growth engine.

806
00:52:35,430 --> 00:52:38,010
This trend will be
further accelerated

807
00:52:38,010 --> 00:52:43,170
by the interactions between
drivers of convergence,

808
00:52:43,170 --> 00:52:47,640
while the convergence trend
will present both opportunities

809
00:52:47,640 --> 00:52:51,000
and threats to
Telecom operators.

810
00:52:51,000 --> 00:52:55,770
It will undoubtedly bring
about much enhanced values

811
00:52:55,770 --> 00:52:56,940
to our customers.

812
00:53:03,150 --> 00:53:07,280
I will explain the business
strategy of SK Telecom.

813
00:53:07,280 --> 00:53:10,820
As you can see in the
chart on the left,

814
00:53:10,820 --> 00:53:14,450
SK Telecom has recognized
the convergence business

815
00:53:14,450 --> 00:53:17,720
as a new growth
opportunity and is now

816
00:53:17,720 --> 00:53:22,950
stepping up its effort to
find the new business models.

817
00:53:22,950 --> 00:53:26,750
So far, we have a presence
in broadcasting, finance,

818
00:53:26,750 --> 00:53:30,140
and commerce, content
distribution, fixed line

819
00:53:30,140 --> 00:53:34,800
services, and [INAUDIBLE]
manufacturing businesses.

820
00:53:34,800 --> 00:53:38,340
In the future, we plan
to expand our business

821
00:53:38,340 --> 00:53:41,940
into telematics and RFID.

822
00:53:41,940 --> 00:53:45,510
Terminals equipped
with RTMB, finance,

823
00:53:45,510 --> 00:53:49,650
and the built-in cameras are
sold on the market today,

824
00:53:49,650 --> 00:53:52,620
and the terminal
equipped RFID [INAUDIBLE]

825
00:53:52,620 --> 00:53:55,080
will be introduced by this year.

826
00:54:01,800 --> 00:54:05,220
Next I will explain
the usage scenario

827
00:54:05,220 --> 00:54:09,030
of a fiscal mobile
RDIF of application.

828
00:54:09,030 --> 00:54:13,410
First, the users can start RFID
tag with the mobile terminal.

829
00:54:13,410 --> 00:54:20,730
This result in the RFID code
being transferred from the tag

830
00:54:20,730 --> 00:54:22,830
to the mobile terminal.

831
00:54:22,830 --> 00:54:26,310
The mobile terminal
offsets the mobile network

832
00:54:26,310 --> 00:54:30,990
and ask the user to
select the RFID service.

833
00:54:30,990 --> 00:54:36,090
RFID service then direct
request for information

834
00:54:36,090 --> 00:54:39,195
to the RFID service
platform, consisting

835
00:54:39,195 --> 00:54:43,080
of a projected directory
server or projected

836
00:54:43,080 --> 00:54:47,400
traceability server and
object information server.

837
00:54:47,400 --> 00:54:50,400
These servers contain
the necessary information

838
00:54:50,400 --> 00:54:54,960
about the tagged object
from simple text information

839
00:54:54,960 --> 00:54:57,010
to audio-video content.

840
00:54:57,010 --> 00:55:01,140
This information is sent
back to the mobile terminal.

841
00:55:01,140 --> 00:55:03,720
The user consumes
this information,

842
00:55:03,720 --> 00:55:07,950
and then the mobile terminal
will send billing information

843
00:55:07,950 --> 00:55:09,987
to the mobile letter operator.

844
00:55:13,570 --> 00:55:15,760
Future, many kinds
of sensors will

845
00:55:15,760 --> 00:55:19,600
be applied to various place
to sense in the environment

846
00:55:19,600 --> 00:55:22,420
condition which
information transmit

847
00:55:22,420 --> 00:55:27,850
and to data managing equipment
through mobile [INAUDIBLE]..

848
00:55:27,850 --> 00:55:30,220
We call it [INAUDIBLE]
environment,

849
00:55:30,220 --> 00:55:33,790
which has the tremendous
mobile business chance.

850
00:55:33,790 --> 00:55:36,670
Now we are trying to make
a new kind of service

851
00:55:36,670 --> 00:55:42,040
with a mobile phone, which
has RFID reader chip inside.

852
00:55:42,040 --> 00:55:44,830
This is the main [INAUDIBLE]
mobile RFI service

853
00:55:44,830 --> 00:55:47,080
or a technology
with a convergence

854
00:55:47,080 --> 00:55:48,580
between mobile phone and RFID.

855
00:55:54,630 --> 00:55:58,260
Mobile RFID technologies
are wireless technology

856
00:55:58,260 --> 00:56:02,070
that provides new valuable
service to customers

857
00:56:02,070 --> 00:56:05,040
by integrating
RFID infrastructure

858
00:56:05,040 --> 00:56:08,730
with the mobile communication
and wireless internet.

859
00:56:08,730 --> 00:56:12,990
We hope a mobile RFID
technology and the service

860
00:56:12,990 --> 00:56:16,530
would bring these
four conditions.

861
00:56:16,530 --> 00:56:21,490
First one is creating new
value for mobile phone users.

862
00:56:21,490 --> 00:56:24,460
Second only is
building new markets.

863
00:56:24,460 --> 00:56:28,320
Third one is improving
quality of ubiquitous life.

864
00:56:28,320 --> 00:56:31,230
And the last one is
developing and leading

865
00:56:31,230 --> 00:56:35,670
technology and the standards
with mobile RFID services

866
00:56:35,670 --> 00:56:37,950
using 900 megahertz RFID.

867
00:56:42,920 --> 00:56:45,470
I would like to
introduce some examples

868
00:56:45,470 --> 00:56:47,990
of mobile RFID services.

869
00:56:47,990 --> 00:56:52,280
In this slide, you can see the
information providing service.

870
00:56:52,280 --> 00:56:56,090
RFID tag is attached
on [INAUDIBLE] or cases

871
00:56:56,090 --> 00:57:00,860
of medicine, cover page of
books, videotapes, et cetera.

872
00:57:00,860 --> 00:57:05,210
Using mobile phone, which
has RFID reader chip inside,

873
00:57:05,210 --> 00:57:07,490
lead this RFI tag.

874
00:57:07,490 --> 00:57:09,800
In the network,
there is some kind

875
00:57:09,800 --> 00:57:13,370
of server, which provide
the content address.

876
00:57:13,370 --> 00:57:17,630
Mobile phones sends
RFID tag ID for users,

877
00:57:17,630 --> 00:57:20,480
takes user data
through the server.

878
00:57:20,480 --> 00:57:25,070
Then the sever returns address
of contents in response

879
00:57:25,070 --> 00:57:28,490
to RFID tag ID to mobile phone.

880
00:57:28,490 --> 00:57:30,860
With this address,
mobile phone can

881
00:57:30,860 --> 00:57:34,340
access content server,
which has contents

882
00:57:34,340 --> 00:57:36,830
for medicine, books, et cetera.

883
00:57:36,830 --> 00:57:41,630
These contents could be
just a simple WAP, that

884
00:57:41,630 --> 00:57:45,560
is, a Wireless Application
Protocol page or multimedia

885
00:57:45,560 --> 00:57:48,200
data, such as the
preview of movie.

886
00:57:53,420 --> 00:57:56,840
Our product authentication
is a very good example

887
00:57:56,840 --> 00:57:58,890
of RFID application.

888
00:57:58,890 --> 00:58:02,360
There is a strong demand
for product authentication

889
00:58:02,360 --> 00:58:07,740
in used car market, for the
drug industry, medical user,

890
00:58:07,740 --> 00:58:10,280
such as tracking blood supplies.

891
00:58:10,280 --> 00:58:14,220
It's in almost all
secondhand product markets.

892
00:58:14,220 --> 00:58:18,530
So at first, we developed the
[INAUDIBLE] authentication

893
00:58:18,530 --> 00:58:24,650
service to detect the
counterfeit product in domestic

894
00:58:24,650 --> 00:58:27,890
and the international market
using cellular global roaming

895
00:58:27,890 --> 00:58:29,150
function.

896
00:58:29,150 --> 00:58:33,260
Now these are services started
three shops and the one

897
00:58:33,260 --> 00:58:37,100
department store as
a trial business.

898
00:58:37,100 --> 00:58:42,320
We use the handheld terminal,
combining with the [INAUDIBLE]

899
00:58:42,320 --> 00:58:44,630
and the RFID reader.

900
00:58:44,630 --> 00:58:47,960
These services will
launch commercially

901
00:58:47,960 --> 00:58:49,820
without verifying
the performance.

902
00:59:03,400 --> 00:59:06,460
Mobile RFID technology
can be applied

903
00:59:06,460 --> 00:59:10,270
for route guidance, such
as public transportation

904
00:59:10,270 --> 00:59:12,460
route and the road guidance.

905
00:59:12,460 --> 00:59:14,980
In leisure and
lifestyle area, it

906
00:59:14,980 --> 00:59:19,690
can be used for route
guidance, natural experience,

907
00:59:19,690 --> 00:59:24,400
promotional events, and for
shopping, banking applications,

908
00:59:24,400 --> 00:59:25,870
and so on.

909
00:59:25,870 --> 00:59:30,550
SK Telecom will start the trial
experience for these businesses

910
00:59:30,550 --> 00:59:34,030
within this year, and
plan to more business

911
00:59:34,030 --> 00:59:37,540
case for commercial
[INAUDIBLE] trial.

912
00:59:37,540 --> 00:59:43,450
Actually, we draw prints about
the 200 deponent service models

913
00:59:43,450 --> 00:59:47,020
that will be commercial
visionists targeting

914
00:59:47,020 --> 00:59:48,580
for our mobile customers.

915
00:59:52,510 --> 00:59:55,300
There was a major area
of RFID technology

916
00:59:55,300 --> 00:59:59,860
is in information
downloading applications.

917
00:59:59,860 --> 01:00:05,250
[INAUDIBLE] is very good
showcase for such a propose.

918
01:00:05,250 --> 01:00:08,590
Scanning RFID tags on
prints and flowers,

919
01:00:08,590 --> 01:00:12,610
we can get information about
flowers, like name, press,

920
01:00:12,610 --> 01:00:15,760
and the story of origin,
for roaming time,

921
01:00:15,760 --> 01:00:17,790
medical treatment,
as well as download

922
01:00:17,790 --> 01:00:22,630
of related pictures and
the songs to mobile handset

923
01:00:22,630 --> 01:00:26,080
and combined with
the promotion events.

924
01:00:26,080 --> 01:00:30,550
Each customer records the
delivery of items for sale

925
01:00:30,550 --> 01:00:34,150
with the mobile phone as a gift.

926
01:00:34,150 --> 01:00:38,740
We can send the favorite
song and the message with it

927
01:00:38,740 --> 01:00:40,630
by greeting either by
the tag on flowers.

928
01:00:45,970 --> 01:00:50,530
Shops and restaurants are
also perfectly well suited

929
01:00:50,530 --> 01:00:56,320
for the brewing RFID technology
to enhance value for customers.

930
01:00:56,320 --> 01:01:00,640
Tags attached to the
entrance and/or tables

931
01:01:00,640 --> 01:01:03,370
can [INAUDIBLE] tag
with a mobile phone,

932
01:01:03,370 --> 01:01:06,640
and then mobile phone
display the contents.

933
01:01:06,640 --> 01:01:09,490
Users can access the
contents very easily,

934
01:01:09,490 --> 01:01:12,940
then download information
about restaurant.

935
01:01:12,940 --> 01:01:18,840
Record their favorite
page at their own site.

936
01:01:18,840 --> 01:01:23,080
A businessman needs to
promote their product

937
01:01:23,080 --> 01:01:26,530
and record the information
on mobile phone.

938
01:01:26,530 --> 01:01:31,180
Also, the customer can need
to decide the menu for lunch

939
01:01:31,180 --> 01:01:33,520
or dinner especially.

940
01:01:33,520 --> 01:01:35,860
This service is
good mobile business

941
01:01:35,860 --> 01:01:38,890
because our customer
desire personalized

942
01:01:38,890 --> 01:01:46,900
and customized the services
and more user-friendly access

943
01:01:46,900 --> 01:01:49,630
RFID-based route
information service

944
01:01:49,630 --> 01:01:52,120
can be made into
a whole platform

945
01:01:52,120 --> 01:01:55,990
for providing all types of
route information service.

946
01:01:55,990 --> 01:02:01,180
RFID technology can use location
determination where it cannot

947
01:02:01,180 --> 01:02:03,550
fulfill to buy
cheapest technology,

948
01:02:03,550 --> 01:02:09,070
such as inside of buildings,
and could ultimately be cheaper

949
01:02:09,070 --> 01:02:12,070
once tech prices decline.

950
01:02:12,070 --> 01:02:15,960
Customers can get
the route guidance.

951
01:02:15,960 --> 01:02:20,010
There is a store location,
location maps, and the building

952
01:02:20,010 --> 01:02:23,040
information very
easily and simply.

953
01:02:23,040 --> 01:02:27,560
We expect these services can
increase the mobile data access

954
01:02:27,560 --> 01:02:28,060
traffic.

955
01:02:32,820 --> 01:02:36,000
Poll is sometimes a
very troublesome work.

956
01:02:36,000 --> 01:02:39,180
If the poll company
can send the reward,

957
01:02:39,180 --> 01:02:42,420
like a free mobile phone
bell sound download,

958
01:02:42,420 --> 01:02:47,250
purchasing coupons, so then
customers can do it willingly.

959
01:02:47,250 --> 01:02:50,980
Users touch the RFID tag
attached on the bus stops

960
01:02:50,980 --> 01:02:55,170
subway advertisement board and
download the poll information

961
01:02:55,170 --> 01:02:56,580
on their mobile terminals.

962
01:03:01,710 --> 01:03:06,540
Our taxi is not always a safe
place for a woman at night.

963
01:03:06,540 --> 01:03:10,620
Safe return home service
uses RFID technology

964
01:03:10,620 --> 01:03:15,150
to track taxis in
case of theft and

965
01:03:15,150 --> 01:03:20,100
any other unpleasant experience
a passenger may experience.

966
01:03:20,100 --> 01:03:23,550
Our passenger can
leave the tag installed

967
01:03:23,550 --> 01:03:27,060
in the taxi on the
ceiling, under the seat,

968
01:03:27,060 --> 01:03:30,300
or under the driver
registration card.

969
01:03:30,300 --> 01:03:34,050
Then taxi companies send the
information about the taxi

970
01:03:34,050 --> 01:03:36,030
to the passenger.

971
01:03:36,030 --> 01:03:38,310
Passenger can send
those information

972
01:03:38,310 --> 01:03:42,030
to their parents or friends
using the mobile [INAUDIBLE]

973
01:03:42,030 --> 01:03:45,120
message service, pressing
just the Send button

974
01:03:45,120 --> 01:03:47,400
on mobile phone.

975
01:03:47,400 --> 01:03:50,370
Finally, I think
customers are always

976
01:03:50,370 --> 01:03:53,380
the most critical
element in our business.

977
01:03:53,380 --> 01:03:58,230
I believe that RFID can
drive the success factors

978
01:03:58,230 --> 01:04:03,510
and get insight into the future
direction operators must take.

979
01:04:03,510 --> 01:04:08,380
If we study these issues from
the customer's perspective,

980
01:04:08,380 --> 01:04:13,350
which enhance customer values
and improve user-friendliness,

981
01:04:13,350 --> 01:04:17,400
we will seek continuous
technology innovation

982
01:04:17,400 --> 01:04:22,240
to get the most optimal
service environment.

983
01:04:22,240 --> 01:04:24,295
Thank you very much
for your attention.

984
01:04:24,295 --> 01:04:26,534
[APPLAUSE]

985
01:04:29,585 --> 01:04:30,960
STEVE MILES: Thank
you very much.

986
01:04:30,960 --> 01:04:32,007
Are there any questions?

987
01:04:32,007 --> 01:04:34,340
If there are, if you could
come down to the mic, please.

988
01:04:34,340 --> 01:04:38,540
And once again, thanks very much
to our speakers who have come

989
01:04:38,540 --> 01:04:40,190
from halfway around the world.

990
01:04:44,745 --> 01:04:46,870
If they're-- oh [INAUDIBLE].

991
01:04:51,370 --> 01:04:53,360
AUDIENCE: Hi, I'm
Matthew Dorfman from MIT,

992
01:04:53,360 --> 01:04:57,610
and I have two
questions for Mr. Yoon.

993
01:04:57,610 --> 01:05:01,030
First, there are several
different protocols

994
01:05:01,030 --> 01:05:05,290
that have been discussed for
mobile RFID applications.

995
01:05:05,290 --> 01:05:07,450
NFC is probably the
most well known,

996
01:05:07,450 --> 01:05:09,940
that there's also
something called R to R.

997
01:05:09,940 --> 01:05:11,660
And I think there
are a few others.

998
01:05:11,660 --> 01:05:13,990
So my first question
is, which of those

999
01:05:13,990 --> 01:05:16,750
do you see being the
choice of SK Telecom,

1000
01:05:16,750 --> 01:05:19,510
or is it too soon to tell?

1001
01:05:19,510 --> 01:05:21,610
JIN HEE YOON: Oh,
yes, SK Telecom

1002
01:05:21,610 --> 01:05:27,550
consider several technologies,
like NFC, RFID, or [INAUDIBLE]

1003
01:05:27,550 --> 01:05:29,650
and many things.

1004
01:05:29,650 --> 01:05:35,560
When we compare the NFC and
RFID, 900-megahertz RFID,

1005
01:05:35,560 --> 01:05:40,900
NFC has many dedicated
functions like the security

1006
01:05:40,900 --> 01:05:46,390
and many simple functions.

1007
01:05:50,840 --> 01:05:57,220
The tag is more expensive
than the 900 megahertz tags.

1008
01:05:57,220 --> 01:06:02,050
Also, NFC leaves the very short
distance, leading distance,

1009
01:06:02,050 --> 01:06:07,220
but RFID takes the
longer distance.

1010
01:06:07,220 --> 01:06:14,380
So we selected the 900 megahertz
RFID for useful things.

1011
01:06:14,380 --> 01:06:20,950
And also we started the NFC
service as our pay or tickets.

1012
01:06:20,950 --> 01:06:23,380
AUDIENCE: OK, you would
use the NFC service

1013
01:06:23,380 --> 01:06:24,590
for payment for tickets?

1014
01:06:24,590 --> 01:06:25,900
JIN HEE YOON: We prepared now.

1015
01:06:25,900 --> 01:06:28,870
AUDIENCE: OK, so this would sort
of replace the MONETA program

1016
01:06:28,870 --> 01:06:30,370
that you have had,
or would it just

1017
01:06:30,370 --> 01:06:32,485
be an extension of
the MONETA program?

1018
01:06:32,485 --> 01:06:37,568
JIN HEE YOON: Yes,
OK, thank you.

1019
01:06:37,568 --> 01:06:39,610
STEVE MILES: So thank you
very much to the panel.

1020
01:06:39,610 --> 01:06:42,360
[APPLAUSE]