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JON GRUDEN: Dr.
Joel Moses, who is

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going to give us a talk
that will clarify and get us

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to think deeply about
the nature of engineering

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as a learning discipline.

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I think he'll talk
less about engineering

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as a professional society,
which is what a lot of people

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talk about when they talk
engineering or as a profession.

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And I think he's going
to talk less about it

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as a practice of work.

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In other words,
sociology of work.

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We're not going to talk a
whole lot about what engineers

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do when they go on the job.

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We're going to talk about
what we call a learning

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discipline [INAUDIBLE].

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Incidentally, that's
the focus about this.

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So we got a lot to follow up on.

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There's different points.

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And as I said, I'm teaching
this course, Engineering Ethics,

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as an engagement of two learning
disciplines, engineering

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and ethics.

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So I got a little
bit on the ethics,

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and I'm putting lot
more on the engineering,

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and we'll cover
other [? things. ?]

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So with that, I
think you're ready.

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JOEL MOSES: Right.

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JON GRUDEN: OK.

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JOEL MOSES: OK.

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So the emphasis here is going to
be a philosophy of engineering

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as opposed to ethics.

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Ethics can be drawn from that.

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So how would you classify
engineering again?

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Metaphysics.

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JON GRUDEN: Metaphysics--

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JOEL MOSES: Epistemology.

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JON GRUDEN: Epistemology.

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JOEL MOSES: OK.

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This is really more about
metaphysics and epistemology

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than it is about ethics.

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So I won't have too many
references because this is--

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I didn't spend my life
trying to remember

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everybody who said what.

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But this is my belief.

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I think there's a lot of
truth to what I have to say.

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OK, so here we're going
to ask a question,

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how do different countries
think about engineering?

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Attitudes.

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Germany and Japan have
relatively positive attitudes

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on engineering.

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Britain, much less positive.

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And in Britain, an engineer
is someone who runs--

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who operates engines.

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In France, contrast,
the word "ingenieur"

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is very similar to the
word for "ingenious,"

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ingenieur or something.

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I can't pronounce it
necessarily very well.

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Much more positive
attitude toward engineering

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than in Britain.

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Where do we get most
of our ideas from?

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Britain.

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But nevertheless, there is a
clear difference in the US.

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No, no.

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I'd like the lights
on, if you don't mind.

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There's a clear difference
in US with Britain

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we're not quite as positive
than it is in Japan,

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but not as negative
as in Britain.

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Somewhere in the middle.

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So what's our
claim-- our thesis?

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National cultural
values, especially

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the dominant philosophies
in a particular country

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has a great deal to do with
these difference in attitudes

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toward engineering.

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That's one belief that I have.

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Also another belief--
a general belief

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is, there's no right answer.

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Everything depends on context,
there's a context change.

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Cultures change slowly
but they do change.

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And so for example, if you
compare American attitudes

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toward manufacturing in the
'60s and then in the '80s

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and then in this decade,
there are a lot of differences

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because the competitive issues.

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So it's not a static
situation at all.

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So continuing to a discussion
of these cultural attitudes.

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Yeah, compare engineering to
medicine, law, and business--

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MBA type education.

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The kids that come
to MIT have been

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viewed as not entirely,
but largely lower

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middle class or
maybe middle class

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people who are aspiring to
move up in the economic chain.

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Now let's say they have moved
up in the economic chain.

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Do they want their kids
to go into engineering?

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Do mommies and daddies want
their-- what do they want?

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They want them to become--

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and maybe MBAs, right?

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Now that's not true
in every country.

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In Japan, the engineers are
more highly valued than lawyers,

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I would dare say.

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In India too.

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In the US, parents want
their children become

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doctors, lawyers and MBA.

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If you want more
women and minorities

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to enter engineering,
you can concentrate

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on getting women minorities
into engineering.

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But will also pay to
improve the general attitude

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toward engineering.

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It's not bad, but
it's not as good

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as it is in other countries.

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Now you can go too far.

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In Germany, if you are
a professor, doctor,

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you go into a company
in the United States,

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they'll say, what does he know?

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He's an academic, et cetera.

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In Germany, they'll
say, yes, sir.

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Absolutely.

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Yes, sir.

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We do what you say.

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You can go too far.

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But in another aspect
where problems show up

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is in Britain or in England.

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The lords-- if you
are aristocracy, well,

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if you have a big company,
you need an aristocrat

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to become the CEO.

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What do they know
about that business?

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Not lots.

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But they are aristocrats.

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By golly, they
deserve to be CEOs.

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That's not necessarily
the best thing.

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So you have problems in
Britain in technology.

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Now let me switch
gears a little bit.

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And this is getting closer
to my real interest.

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Who are the two greatest
philosophers in antiquity?

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It's Plato and Aristotle.

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Well, I could have said
Moses and Aristotle,

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but that requires
another lecture.

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A quote.

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Plato is Moses writing
in attic Greek.

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I didn't make that one up,
but that's a side discussion.

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So the two greatest
philosophers in antiquity

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are Plato and Aristotle.

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We're talking about 380 BCE.

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Aristotle was Plato's student.

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Makes life interesting.

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Have a very different attitude
on math, science, problem

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solving, design, organization.

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And these differences
between Plato and Aristotle

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show up in the next 2,400 years
again and again and again.

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It's as if somehow
or other these

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are the two poles of
ways of thinking deeply

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about a lot of important issues.

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Aristotle was
interested in science.

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If you look at what is
he known for in biology?

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Does anybody--
the classification

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of things and the species,
et cetera, families.

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Oh, he was a born classifier.

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Now how did he get--

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he got money to send people out
throughout the Greek islands

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and to get him all the
various kinds of flowers,

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plants, different kinds of
animals and what have you

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so he could classify it all.

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Where did he get the money
to send all these people out?

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He had a student--

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famous student, Aristotle did.

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Who was his student?

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AUDIENCE: Alexander the Great.

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JOEL MOSES: You got it.

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Alexander the Great.

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You know how much money he got
out of Alexander the Great?

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30 talents of gold.

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Yeah, I know, multimillion
dollars, 30 talents of gold

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that he spent to
do this research.

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And what did he do?

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He came up with structures
for classifying.

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What do we call this-- what
do I call these structures?

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These are called
tree structures.

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So in his biology work, he
creates this classification

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structure.

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We still use it.

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But it turns out that
everything he did--

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his mode of thought--

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everything turned out to
have this kind of a diagram.

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So let's look at the world
according to Aristotle.

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Tip of the world is God.

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But there is no God.

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This is called
the unmoved mover.

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Ring a bell?

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Everything in the world
is somewhere in the tree.

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You take a snapshot, you
know where everything is.

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Advance one second, things
move, but they're still

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in a tree structure.

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Maybe it's slightly different
one, but it's a tree structure.

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Little problem with this
Aristotelian physics.

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He cannot express the notion
which is Newton's law,

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an object in motion remains in
motion unless there's a force

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applied.

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The concept of motion
doesn't exist because all

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what you have are snapshots.

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So a thing is always somewhere.

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It ain't moving.

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Now you take another
snapshot, it's somewhere else.

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There was something happen,
we don't talk about that.

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But nevertheless, the
point I'm trying to make

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is, in back of Aristotle's
mind is this notion.

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And it explains everything.

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Aristotelian logic.

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You got it.

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My guess is, Aristotelian
ethics will have this character.

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I haven't studied that.

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My guess is,
Aristotelian, I think,

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has that character because
that's how I Aristotle thought.

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Everything breaks
down, decomposes.

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Those things get decomposed.

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Things get into finer
and finer detail.

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Empiricism rules.

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Details matter.

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00:10:52.670 --> 00:10:54.470 align:middle line:90%
Top-down tree structures.

00:10:54.470 --> 00:11:00.140 align:middle line:84%
He's a reductionist par
excellence, loves science.

00:11:00.140 --> 00:11:03.265 align:middle line:90%
Plato, very different.

00:11:03.265 --> 00:11:05.880 align:middle line:90%


00:11:05.880 --> 00:11:10.280 align:middle line:84%
He's not a scientist,
he's a mathematician.

00:11:10.280 --> 00:11:12.963 align:middle line:84%
Plato describes
himself as a geometer.

00:11:12.963 --> 00:11:14.630 align:middle line:84%
Actually proved the
theorem in geometry.

00:11:14.630 --> 00:11:17.170 align:middle line:90%


00:11:17.170 --> 00:11:20.820 align:middle line:90%
He is an idealist.

00:11:20.820 --> 00:11:22.030 align:middle line:90%
Ideal forms.

00:11:22.030 --> 00:11:26.790 align:middle line:84%
Remember how many different
kinds of perfect bodies

00:11:26.790 --> 00:11:27.840 align:middle line:90%
there are?

00:11:27.840 --> 00:11:30.810 align:middle line:90%
Things that are ideal.

00:11:30.810 --> 00:11:33.030 align:middle line:90%
Abstract thinker.

00:11:33.030 --> 00:11:33.660 align:middle line:90%
Details?

00:11:33.660 --> 00:11:35.250 align:middle line:90%
Nah.

00:11:35.250 --> 00:11:37.680 align:middle line:90%
Abstract thinking.

00:11:37.680 --> 00:11:40.365 align:middle line:84%
What kind of structure does
he have in back of his mind?

00:11:40.365 --> 00:11:46.800 align:middle line:90%


00:11:46.800 --> 00:11:49.125 align:middle line:84%
These kinds of pyramids
are called layered systems.

00:11:49.125 --> 00:11:54.240 align:middle line:90%


00:11:54.240 --> 00:11:59.070 align:middle line:84%
So what's Plato's
most famous book?

00:11:59.070 --> 00:12:01.170 align:middle line:90%
The Republic.

00:12:01.170 --> 00:12:04.380 align:middle line:90%
Here is society in The Republic.

00:12:04.380 --> 00:12:08.246 align:middle line:90%
At the tip of the society is a--

00:12:08.246 --> 00:12:10.080 align:middle line:90%
you remember?

00:12:10.080 --> 00:12:11.263 align:middle line:90%
Philosopher king.

00:12:11.263 --> 00:12:11.805 align:middle line:90%
That's right.

00:12:11.805 --> 00:12:17.100 align:middle line:90%


00:12:17.100 --> 00:12:20.100 align:middle line:84%
That this level of people
who work together-- they're

00:12:20.100 --> 00:12:21.210 align:middle line:90%
not individualistic.

00:12:21.210 --> 00:12:23.640 align:middle line:84%
This is highly
individualistically oriented.

00:12:23.640 --> 00:12:26.100 align:middle line:84%
I'm not saying Aristotle
was as individualistic

00:12:26.100 --> 00:12:28.570 align:middle line:90%
as people became later.

00:12:28.570 --> 00:12:31.320 align:middle line:84%
But that lends itself
to individualism.

00:12:31.320 --> 00:12:34.350 align:middle line:90%
These people are together.

00:12:34.350 --> 00:12:37.740 align:middle line:90%
This is communism before Marx.

00:12:37.740 --> 00:12:41.360 align:middle line:90%
These are called the guardians.

00:12:41.360 --> 00:12:44.690 align:middle line:84%
And they are the top
layer of this society--

00:12:44.690 --> 00:12:48.110 align:middle line:90%
the perfect society.

00:12:48.110 --> 00:12:50.990 align:middle line:90%
And also called the gold layer.

00:12:50.990 --> 00:12:54.410 align:middle line:84%
And therefore, this is
silver and this is bronze.

00:12:54.410 --> 00:12:58.520 align:middle line:84%
And people here wind
up in this level

00:12:58.520 --> 00:13:04.350 align:middle line:84%
because they couldn't pass
certain educational levels.

00:13:04.350 --> 00:13:07.370 align:middle line:84%
And they wind up in here
because intermediate educational

00:13:07.370 --> 00:13:11.150 align:middle line:84%
level-- the smartest people,
the ones who pass all the tests,

00:13:11.150 --> 00:13:12.480 align:middle line:90%
they wind up in here.

00:13:12.480 --> 00:13:14.660 align:middle line:84%
And the absolute smartest
person at any given time

00:13:14.660 --> 00:13:17.430 align:middle line:90%
is the philosopher king.

00:13:17.430 --> 00:13:21.960 align:middle line:84%
And the key is here, these guys
are absolutely worked together.

00:13:21.960 --> 00:13:24.660 align:middle line:84%
It's only a theorist
like Plato could

00:13:24.660 --> 00:13:27.750 align:middle line:84%
make an unbelievable
mistake about society,

00:13:27.750 --> 00:13:29.370 align:middle line:90%
which is what he did.

00:13:29.370 --> 00:13:33.300 align:middle line:84%
In order to be sure
that these guardians who

00:13:33.300 --> 00:13:39.600 align:middle line:84%
determine who passes a test
won't give their own children

00:13:39.600 --> 00:13:42.510 align:middle line:84%
an unfair advantage,
he wanted to be

00:13:42.510 --> 00:13:45.240 align:middle line:84%
sure they didn't know who
their own children were.

00:13:45.240 --> 00:13:49.450 align:middle line:84%
Therefore, all the women
in here are at large.

00:13:49.450 --> 00:13:53.760 align:middle line:84%
No one gets married
to a particular person

00:13:53.760 --> 00:13:55.860 align:middle line:84%
because then they'd
know who was the father.

00:13:55.860 --> 00:13:58.770 align:middle line:90%


00:13:58.770 --> 00:14:02.640 align:middle line:84%
Only a theorist could
make this mistake.

00:14:02.640 --> 00:14:04.330 align:middle line:84%
There's nothing
perfect about this.

00:14:04.330 --> 00:14:08.340 align:middle line:84%
It's just an entirely different
way of thinking-- abstraction,

00:14:08.340 --> 00:14:11.820 align:middle line:90%
reductionism.

00:14:11.820 --> 00:14:16.710 align:middle line:84%
Plato was a member of
the Greek aristocracy.

00:14:16.710 --> 00:14:20.160 align:middle line:84%
Of course, his party
fell out of favor,

00:14:20.160 --> 00:14:23.920 align:middle line:90%
and he got pretty pissed off.

00:14:23.920 --> 00:14:26.500 align:middle line:90%
Maybe you can cut that out.

00:14:26.500 --> 00:14:30.960 align:middle line:84%
He got quite unhappy at
the killing of Socrates

00:14:30.960 --> 00:14:35.280 align:middle line:84%
at the fact that his party lost,
et cetera, with the Athenians.

00:14:35.280 --> 00:14:42.600 align:middle line:84%
And he tried to create an
ideal society insistently,

00:14:42.600 --> 00:14:43.950 align:middle line:90%
but that didn't work.

00:14:43.950 --> 00:14:46.680 align:middle line:84%
But in any case, it's an
entirely different way

00:14:46.680 --> 00:14:49.440 align:middle line:90%
of thinking is my claim.

00:14:49.440 --> 00:14:52.660 align:middle line:90%
There isn't anything right.

00:14:52.660 --> 00:14:55.390 align:middle line:84%
And engineering-- let's
go back to engineering--

00:14:55.390 --> 00:14:58.180 align:middle line:84%
needs both science
and mathematics.

00:14:58.180 --> 00:15:01.300 align:middle line:84%
And my claim is mathematics
is a different-- is ideal,

00:15:01.300 --> 00:15:02.980 align:middle line:90%
science is empirical.

00:15:02.980 --> 00:15:06.310 align:middle line:84%
You need both the abstract
capability from science

00:15:06.310 --> 00:15:11.050 align:middle line:84%
and the reductionist
worldview of mathematics.

00:15:11.050 --> 00:15:14.020 align:middle line:84%
And if you have a society
that is highly empirical,

00:15:14.020 --> 00:15:16.390 align:middle line:84%
like the British
emphasizing science,

00:15:16.390 --> 00:15:18.100 align:middle line:84%
you may not get
good engineering.

00:15:18.100 --> 00:15:21.160 align:middle line:84%
If you have a society it's
too heavily abstract--

00:15:21.160 --> 00:15:23.020 align:middle line:90%
that's unlikely--

00:15:23.020 --> 00:15:24.560 align:middle line:84%
then you probably
also won't work.

00:15:24.560 --> 00:15:26.710 align:middle line:84%
I can't think of an
example like that quite.

00:15:26.710 --> 00:15:31.240 align:middle line:84%
But a society that has
both working for it,

00:15:31.240 --> 00:15:36.120 align:middle line:84%
like the Germans or the
Japanese, then engineering

00:15:36.120 --> 00:15:37.080 align:middle line:90%
will flourish.

00:15:37.080 --> 00:15:38.055 align:middle line:90%
That's my argument.

00:15:38.055 --> 00:15:43.050 align:middle line:90%


00:15:43.050 --> 00:15:46.330 align:middle line:90%
Here is a structure.

00:15:46.330 --> 00:15:50.050 align:middle line:84%
I claim that when Americans
talk about hierarchies,

00:15:50.050 --> 00:15:54.100 align:middle line:84%
they usually think this
way, almost entirely.

00:15:54.100 --> 00:15:55.420 align:middle line:90%
But this is also a hierarchy.

00:15:55.420 --> 00:15:58.000 align:middle line:90%


00:15:58.000 --> 00:16:00.890 align:middle line:84%
People here are in some sense
higher than people there.

00:16:00.890 --> 00:16:03.790 align:middle line:84%
Likewise, people here are
higher than that, et cetera.

00:16:03.790 --> 00:16:06.470 align:middle line:84%
This philosopher king
is the highest of all.

00:16:06.470 --> 00:16:10.390 align:middle line:84%
Give me an organization
that is modeled like that.

00:16:10.390 --> 00:16:13.360 align:middle line:90%


00:16:13.360 --> 00:16:14.738 align:middle line:90%
AUDIENCE: A university.

00:16:14.738 --> 00:16:15.780 align:middle line:90%
JOEL MOSES: A university.

00:16:15.780 --> 00:16:18.220 align:middle line:90%
Exactly.

00:16:18.220 --> 00:16:21.660 align:middle line:90%
And this is the--

00:16:21.660 --> 00:16:23.187 align:middle line:90%
AUDIENCE: [INAUDIBLE].

00:16:23.187 --> 00:16:24.020 align:middle line:90%
JOEL MOSES: Provost.

00:16:24.020 --> 00:16:25.892 align:middle line:90%
AUDIENCE: Provost.

00:16:25.892 --> 00:16:26.600 align:middle line:90%
JOEL MOSES: Yeah.

00:16:26.600 --> 00:16:27.760 align:middle line:90%
This is the provost.

00:16:27.760 --> 00:16:31.690 align:middle line:84%
These are the deans,
department heads, faculty.

00:16:31.690 --> 00:16:33.760 align:middle line:84%
Or maybe these are
the full professors,

00:16:33.760 --> 00:16:36.700 align:middle line:84%
associate professors,
and assistant professor.

00:16:36.700 --> 00:16:39.650 align:middle line:84%
It's a pure
three-layered hierarchy.

00:16:39.650 --> 00:16:42.200 align:middle line:84%
And in olden times,
all the full professors

00:16:42.200 --> 00:16:49.080 align:middle line:84%
would get together and
make decisions as a body.

00:16:49.080 --> 00:16:53.970 align:middle line:84%
What happened in a critical
year for University in 1807,

00:16:53.970 --> 00:16:56.970 align:middle line:84%
is that there was
this character--

00:16:56.970 --> 00:17:00.330 align:middle line:90%
forget his name right now--

00:17:00.330 --> 00:17:05.099 align:middle line:84%
in the hospital in Berlin
and he had this notion

00:17:05.099 --> 00:17:09.839 align:middle line:84%
that he had to split
the surgeons from the--

00:17:09.839 --> 00:17:13.069 align:middle line:84%
who are the guys
who checked to see

00:17:13.069 --> 00:17:14.670 align:middle line:90%
if the stuff was done right?

00:17:14.670 --> 00:17:15.812 align:middle line:90%
The pathologist.

00:17:15.812 --> 00:17:17.520 align:middle line:84%
They were constantly
fighting each other.

00:17:17.520 --> 00:17:19.145 align:middle line:84%
Pathologist saying,
you made a mistake.

00:17:19.145 --> 00:17:20.353 align:middle line:90%
The surgeon said, no, no, no.

00:17:20.353 --> 00:17:21.119 align:middle line:90%
I did perfect.

00:17:21.119 --> 00:17:22.950 align:middle line:90%
Don't tell me I made a mistake.

00:17:22.950 --> 00:17:25.109 align:middle line:90%
So he created departments.

00:17:25.109 --> 00:17:28.590 align:middle line:84%
And departments break
up the university

00:17:28.590 --> 00:17:31.230 align:middle line:90%
and break up this structure.

00:17:31.230 --> 00:17:33.570 align:middle line:90%
So this was in Berlin in 1807.

00:17:33.570 --> 00:17:38.100 align:middle line:84%
And by 1880, again in
the medical school,

00:17:38.100 --> 00:17:41.440 align:middle line:90%
this was at Johns Hopkins.

00:17:41.440 --> 00:17:44.440 align:middle line:84%
And in 1885, it
made it to Harvard.

00:17:44.440 --> 00:17:49.660 align:middle line:84%
And ever since, we've had
it in the United States.

00:17:49.660 --> 00:17:52.510 align:middle line:84%
But where did the
University get their idea

00:17:52.510 --> 00:17:55.430 align:middle line:90%
how to organize things?

00:17:55.430 --> 00:17:58.700 align:middle line:84%
You said last time, the
original universities

00:17:58.700 --> 00:18:01.240 align:middle line:90%
like Bologna and Paris--

00:18:01.240 --> 00:18:05.237 align:middle line:84%
especially Paris and Oxford
were associated with what?

00:18:05.237 --> 00:18:07.820 align:middle line:84%
AUDIENCE: Well the way I said
it was that they were associated

00:18:07.820 --> 00:18:09.500 align:middle line:90%
with the Holy Roman Empire.

00:18:09.500 --> 00:18:10.820 align:middle line:90%
JOEL MOSES: Holy Roman Empire.

00:18:10.820 --> 00:18:12.110 align:middle line:90%
You're getting close.

00:18:12.110 --> 00:18:15.350 align:middle line:90%
So where does this come from?

00:18:15.350 --> 00:18:16.790 align:middle line:90%
The church.

00:18:16.790 --> 00:18:17.990 align:middle line:90%
The Pope.

00:18:17.990 --> 00:18:19.130 align:middle line:90%
The Cardinals.

00:18:19.130 --> 00:18:19.800 align:middle line:90%
The bishops.

00:18:19.800 --> 00:18:20.300 align:middle line:90%
The priests.

00:18:20.300 --> 00:18:23.220 align:middle line:90%


00:18:23.220 --> 00:18:28.050 align:middle line:84%
Now let me tell you, Moses
was the original Platonist.

00:18:28.050 --> 00:18:29.175 align:middle line:90%
This shows up in the Bible.

00:18:29.175 --> 00:18:33.447 align:middle line:90%


00:18:33.447 --> 00:18:34.780 align:middle line:90%
How did it show up in the Bible?

00:18:34.780 --> 00:18:40.540 align:middle line:90%


00:18:40.540 --> 00:18:42.010 align:middle line:90%
AUDIENCE: As the fathers.

00:18:42.010 --> 00:18:42.760 align:middle line:90%
JOEL MOSES: Close.

00:18:42.760 --> 00:18:50.780 align:middle line:84%
High priests, the kohanim,
the priests, the Levis,

00:18:50.780 --> 00:18:51.800 align:middle line:90%
the Israelites.

00:18:51.800 --> 00:18:54.390 align:middle line:90%


00:18:54.390 --> 00:18:56.015 align:middle line:84%
You want to talk
about neural networks?

00:18:56.015 --> 00:19:00.410 align:middle line:90%


00:19:00.410 --> 00:19:04.220 align:middle line:84%
It ain't quite like that,
but you're getting close.

00:19:04.220 --> 00:19:06.890 align:middle line:90%
So we see examples.

00:19:06.890 --> 00:19:12.750 align:middle line:84%
In the West, Plato and
his mode of thought

00:19:12.750 --> 00:19:19.550 align:middle line:90%
was dominant until about 1,300.

00:19:19.550 --> 00:19:21.470 align:middle line:90%
And what happened?

00:19:21.470 --> 00:19:27.320 align:middle line:84%
What happened was starting--
let me guess, around 1150,

00:19:27.320 --> 00:19:30.110 align:middle line:90%
people rediscovered Aristotle.

00:19:30.110 --> 00:19:31.580 align:middle line:90%
His writings were lost.

00:19:31.580 --> 00:19:34.520 align:middle line:90%


00:19:34.520 --> 00:19:40.690 align:middle line:84%
And the rediscovery
started with the Arabs.

00:19:40.690 --> 00:19:45.190 align:middle line:84%
They had access to Aristotle's
writings from the Middle East.

00:19:45.190 --> 00:19:51.220 align:middle line:84%
And it went through
people like Maimonides.

00:19:51.220 --> 00:19:54.730 align:middle line:84%
And then finally, it went
through St. Thomas Aquinas

00:19:54.730 --> 00:19:56.830 align:middle line:90%
around 1250, let me guess.

00:19:56.830 --> 00:20:02.980 align:middle line:84%
And by 1250, St. Thomas
then redefined Catholicism

00:20:02.980 --> 00:20:09.240 align:middle line:84%
to be more in line with
Aristotelian logical,

00:20:09.240 --> 00:20:12.540 align:middle line:84%
rational, somewhat
more individualistic--

00:20:12.540 --> 00:20:15.090 align:middle line:90%


00:20:15.090 --> 00:20:16.220 align:middle line:90%
not so much science based.

00:20:16.220 --> 00:20:17.970 align:middle line:84%
I don't think it's St.
Thomas really cared

00:20:17.970 --> 00:20:19.320 align:middle line:90%
much for the science.

00:20:19.320 --> 00:20:23.160 align:middle line:84%
But that whole
development beginning 1250

00:20:23.160 --> 00:20:28.560 align:middle line:84%
led, eventually, to the
Renaissance to a science mode

00:20:28.560 --> 00:20:31.200 align:middle line:84%
emphasis, et cetera,
et cetera, et cetera.

00:20:31.200 --> 00:20:34.350 align:middle line:84%
And that's why the name
of the rows that we

00:20:34.350 --> 00:20:37.920 align:middle line:84%
were talking about last time
are such an interesting book.

00:20:37.920 --> 00:20:41.880 align:middle line:84%
Because it was written
for about this time when

00:20:41.880 --> 00:20:45.930 align:middle line:84%
the transition from Platonic
thought or Neoplatonic thought

00:20:45.930 --> 00:20:48.450 align:middle line:84%
of the church to
Aristotelian thought

00:20:48.450 --> 00:20:52.470 align:middle line:84%
could be influenced
one way or the other.

00:20:52.470 --> 00:20:55.500 align:middle line:84%
And that's why the
murders occurred

00:20:55.500 --> 00:21:00.180 align:middle line:84%
when people read Aristotle's
logic, which book had

00:21:00.180 --> 00:21:02.790 align:middle line:84%
a tremendous influence
on the way people

00:21:02.790 --> 00:21:05.700 align:middle line:84%
were thinking in the
Renaissance and beyond.

00:21:05.700 --> 00:21:09.463 align:middle line:90%


00:21:09.463 --> 00:21:10.380 align:middle line:90%
AUDIENCE: [INAUDIBLE].

00:21:10.380 --> 00:21:12.338 align:middle line:84%
This is going to be an
assignment [INAUDIBLE]..

00:21:12.338 --> 00:21:15.300 align:middle line:90%
JOEL MOSES: OK, there he is.

00:21:15.300 --> 00:21:20.670 align:middle line:84%
Sean Connery is the guy who
figures out who killed and why.

00:21:20.670 --> 00:21:24.620 align:middle line:90%


00:21:24.620 --> 00:21:26.240 align:middle line:90%
AUDIENCE: And he was roughly--

00:21:26.240 --> 00:21:28.170 align:middle line:84%
brings a conflation
of several characters

00:21:28.170 --> 00:21:30.462 align:middle line:84%
who are roughly William
[INAUDIBLE],, wouldn't you say?

00:21:30.462 --> 00:21:30.805 align:middle line:90%


00:21:30.805 --> 00:21:32.930 align:middle line:84%
JOEL MOSES: I don't if he
was William [INAUDIBLE],,

00:21:32.930 --> 00:21:37.850 align:middle line:84%
but the author
obviously made it up.

00:21:37.850 --> 00:21:39.260 align:middle line:90%
But he had a point.

00:21:39.260 --> 00:21:40.910 align:middle line:90%
And I think that's the point.

00:21:40.910 --> 00:21:43.970 align:middle line:84%
That here is a
tremendous sea change

00:21:43.970 --> 00:21:46.730 align:middle line:84%
in Western thinking
from a Neoplatonic--

00:21:46.730 --> 00:21:48.760 align:middle line:90%
I'm not saying Plato is right.

00:21:48.760 --> 00:21:49.730 align:middle line:90%
It's different.

00:21:49.730 --> 00:21:51.890 align:middle line:84%
And it has advantage in
some cases, disadvantage

00:21:51.890 --> 00:21:53.030 align:middle line:90%
in other cases.

00:21:53.030 --> 00:21:58.540 align:middle line:84%
A tremendous sea change
going on in mode of thought.

00:21:58.540 --> 00:22:01.040 align:middle line:84%
So this guy was trying to hold
back and say, no, no, no, no.

00:22:01.040 --> 00:22:02.900 align:middle line:90%
Let's keep the order.

00:22:02.900 --> 00:22:08.860 align:middle line:90%


00:22:08.860 --> 00:22:12.310 align:middle line:84%
In a sense, this
slide coming up,

00:22:12.310 --> 00:22:15.078 align:middle line:84%
Catholic Church historically
influenced by Neoplatonic.

00:22:15.078 --> 00:22:16.870 align:middle line:84%
Organizational hierarchies
largely layered.

00:22:16.870 --> 00:22:20.470 align:middle line:84%
Pope, college of Cardinal,
synods of bishops.

00:22:20.470 --> 00:22:22.810 align:middle line:84%
Aristotle's closer
to Protestant.

00:22:22.810 --> 00:22:25.500 align:middle line:90%


00:22:25.500 --> 00:22:31.430 align:middle line:84%
And Protestantism is closer
to science, et cetera.

00:22:31.430 --> 00:22:33.470 align:middle line:84%
It's more network
oriented as supposed

00:22:33.470 --> 00:22:34.850 align:middle line:90%
to centralize hierarchies.

00:22:34.850 --> 00:22:39.650 align:middle line:84%
Lends itself to more
network distributed things.

00:22:39.650 --> 00:22:41.360 align:middle line:90%
And that's the final comment.

00:22:41.360 --> 00:22:42.590 align:middle line:90%
Be careful, dear student.

00:22:42.590 --> 00:22:44.090 align:middle line:90%
Not all hierarchies are alike.

00:22:44.090 --> 00:22:48.170 align:middle line:84%
Americans think all
hierarchies are like this.

00:22:48.170 --> 00:22:50.630 align:middle line:84%
But here is an example,
this is hierarchical

00:22:50.630 --> 00:22:52.230 align:middle line:90%
in a different way.

00:22:52.230 --> 00:22:54.680 align:middle line:84%
And it has advantages
and disadvantages.

00:22:54.680 --> 00:22:57.050 align:middle line:84%
I would claim-- I don't
if I do it in the slides--

00:22:57.050 --> 00:22:59.480 align:middle line:84%
that Japanese organizations
are more like this

00:22:59.480 --> 00:23:00.560 align:middle line:90%
than they are like that.

00:23:00.560 --> 00:23:03.500 align:middle line:84%
Internally, locally,
they are tree structured.

00:23:03.500 --> 00:23:07.850 align:middle line:84%
But there is a way of looking at
the structure of the firm which

00:23:07.850 --> 00:23:11.980 align:middle line:90%
has this character as well.

00:23:11.980 --> 00:23:16.510 align:middle line:84%
Because Japan does have
that set of approaches.

00:23:16.510 --> 00:23:19.880 align:middle line:90%


00:23:19.880 --> 00:23:24.240 align:middle line:84%
So philosophy and religion
intimately connected,

00:23:24.240 --> 00:23:28.453 align:middle line:84%
intimately connected
to ways of thinking.

00:23:28.453 --> 00:23:29.870 align:middle line:84%
Engineering is
going to flourish--

00:23:29.870 --> 00:23:32.740 align:middle line:84%
I said this before-- in nations
that have both a holistic, as

00:23:32.740 --> 00:23:34.000 align:middle line:90%
well as reductionistic model.

00:23:34.000 --> 00:23:38.740 align:middle line:84%
So Plato is the ultimate
holistic thinker, but also

00:23:38.740 --> 00:23:39.340 align:middle line:90%
rational.

00:23:39.340 --> 00:23:42.250 align:middle line:84%
So in contrast to
mysticism, which

00:23:42.250 --> 00:23:46.180 align:middle line:84%
tends to be holistic and
not necessarily rational,

00:23:46.180 --> 00:23:48.080 align:middle line:90%
Plato is rational.

00:23:48.080 --> 00:23:51.820 align:middle line:84%
But he also tends to
think holistically.

00:23:51.820 --> 00:23:54.500 align:middle line:90%
So these guys all work together.

00:23:54.500 --> 00:23:55.810 align:middle line:90%
It's the whole.

00:23:55.810 --> 00:23:59.733 align:middle line:84%
We are trying to
improve this society.

00:23:59.733 --> 00:24:00.900 align:middle line:90%
AUDIENCE: I have a question.

00:24:00.900 --> 00:24:01.608 align:middle line:90%
JOEL MOSES: Sure.

00:24:01.608 --> 00:24:04.190 align:middle line:90%


00:24:04.190 --> 00:24:07.312 align:middle line:84%
AUDIENCE: The Platonic
model over there.

00:24:07.312 --> 00:24:08.020 align:middle line:90%
JOEL MOSES: Yeah.

00:24:08.020 --> 00:24:11.333 align:middle line:84%
AUDIENCE: When we talk
about the university.

00:24:11.333 --> 00:24:13.250 align:middle line:84%
Let's talk about the
university, but this time

00:24:13.250 --> 00:24:16.480 align:middle line:84%
is talking about it in
terms of curriculum.

00:24:16.480 --> 00:24:19.840 align:middle line:84%
And let's talk about how
we organize the curriculum.

00:24:19.840 --> 00:24:23.720 align:middle line:84%
Now let's talk about
two kinds of curriculum.

00:24:23.720 --> 00:24:28.920 align:middle line:84%
General education and
special education.

00:24:28.920 --> 00:24:30.660 align:middle line:84%
It's just occurred
to me that maybe we

00:24:30.660 --> 00:24:33.280 align:middle line:84%
could think of general
education in the Platonic model,

00:24:33.280 --> 00:24:33.780 align:middle line:90%
because--

00:24:33.780 --> 00:24:35.210 align:middle line:84%
JOEL MOSES: That's
the way it was.

00:24:35.210 --> 00:24:36.810 align:middle line:84%
AUDIENCE: --at each
level, everybody

00:24:36.810 --> 00:24:38.958 align:middle line:84%
knows a little bit of
something about it.

00:24:38.958 --> 00:24:40.500 align:middle line:84%
JOEL MOSES: But
that's exactly right.

00:24:40.500 --> 00:24:43.470 align:middle line:84%
When you think of Middle
Ages, the university

00:24:43.470 --> 00:24:47.880 align:middle line:84%
taught either quadrillion or
the four things, the rhetoric

00:24:47.880 --> 00:24:49.710 align:middle line:90%
and geometry.

00:24:49.710 --> 00:24:52.080 align:middle line:84%
And everybody was
learning the same thing.

00:24:52.080 --> 00:24:53.280 align:middle line:90%
AUDIENCE: Yes.

00:24:53.280 --> 00:24:56.570 align:middle line:84%
JOEL MOSES: The specialization
starts occurring

00:24:56.570 --> 00:24:59.560 align:middle line:90%
with the medical schools.

00:24:59.560 --> 00:25:03.340 align:middle line:84%
The medical system said, we
need you to understand anatomy.

00:25:03.340 --> 00:25:07.150 align:middle line:84%
It isn't one of the four things
that everybody is taught.

00:25:07.150 --> 00:25:10.720 align:middle line:84%
So the medical schools force
the issue on specialization.

00:25:10.720 --> 00:25:14.090 align:middle line:84%
And they force the issue
on department structure.

00:25:14.090 --> 00:25:17.960 align:middle line:84%
There was no department
structure in the Middle Ages.

00:25:17.960 --> 00:25:19.280 align:middle line:90%
All the professors were--

00:25:19.280 --> 00:25:21.080 align:middle line:90%
full professors were alike.

00:25:21.080 --> 00:25:23.270 align:middle line:84%
And they would teach
their courses all right.

00:25:23.270 --> 00:25:26.420 align:middle line:84%
But they'd get together
for lunch or whatever.

00:25:26.420 --> 00:25:28.160 align:middle line:90%
We work together.

00:25:28.160 --> 00:25:31.460 align:middle line:90%
We're in it together.

00:25:31.460 --> 00:25:34.040 align:middle line:84%
Oh, now, they would
make money by asking

00:25:34.040 --> 00:25:37.460 align:middle line:84%
the students to pay tuition
if they attend their classes.

00:25:37.460 --> 00:25:41.150 align:middle line:84%
But it seems like the
departmental structure really

00:25:41.150 --> 00:25:46.010 align:middle line:84%
made it an absolute sea change
in the nature of the research

00:25:46.010 --> 00:25:46.880 align:middle line:90%
university.

00:25:46.880 --> 00:25:51.020 align:middle line:90%


00:25:51.020 --> 00:25:53.660 align:middle line:84%
So how does Germany get
to have this holistic and

00:25:53.660 --> 00:25:56.150 align:middle line:90%
reductionistic thing?

00:25:56.150 --> 00:25:59.540 align:middle line:84%
Partly because Germany
is Catholic in the South,

00:25:59.540 --> 00:26:00.830 align:middle line:90%
Protestant in the North.

00:26:00.830 --> 00:26:04.640 align:middle line:84%
And they have melded
the two views.

00:26:04.640 --> 00:26:08.030 align:middle line:84%
I'm not saying Catholicism
is super Platonic,

00:26:08.030 --> 00:26:12.020 align:middle line:84%
it's more Platonic
than it is not.

00:26:12.020 --> 00:26:14.840 align:middle line:90%
They've melded these views.

00:26:14.840 --> 00:26:17.840 align:middle line:84%
And you could argue, well,
people say, how did Nazism

00:26:17.840 --> 00:26:22.160 align:middle line:84%
succeed when the Germans
are so highly educated

00:26:22.160 --> 00:26:23.910 align:middle line:84%
and this, that, and
the other thing?

00:26:23.910 --> 00:26:25.970 align:middle line:84%
And the answer is
Hitler beat them up

00:26:25.970 --> 00:26:28.550 align:middle line:84%
and he tried to
break the melding.

00:26:28.550 --> 00:26:35.150 align:middle line:84%
He tried to get the Southern
point of view become dominant

00:26:35.150 --> 00:26:37.130 align:middle line:90%
over the northern view.

00:26:37.130 --> 00:26:40.460 align:middle line:84%
Rather than melding,
break the melding.

00:26:40.460 --> 00:26:44.040 align:middle line:84%
And he took a while,
but he succeeded.

00:26:44.040 --> 00:26:46.610 align:middle line:84%
And so the Germans
behaved in ways

00:26:46.610 --> 00:26:49.780 align:middle line:84%
that were surprising to
people who knew them.

00:26:49.780 --> 00:26:52.240 align:middle line:84%
The Japanese have three
dominant religions

00:26:52.240 --> 00:26:56.980 align:middle line:84%
and have the most
flexible culture

00:26:56.980 --> 00:26:59.650 align:middle line:84%
in terms of attitudes
toward reductionism holism.

00:26:59.650 --> 00:27:04.060 align:middle line:90%
They could switch on a dime.

00:27:04.060 --> 00:27:05.120 align:middle line:90%
AUDIENCE: On this point.

00:27:05.120 --> 00:27:06.665 align:middle line:90%
JOEL MOSES: Yeah.

00:27:06.665 --> 00:27:09.040 align:middle line:84%
AUDIENCE: You have to say
something special about Germany

00:27:09.040 --> 00:27:10.984 align:middle line:84%
when it comes to the
university, the research they

00:27:10.984 --> 00:27:11.700 align:middle line:90%
do in Germany.

00:27:11.700 --> 00:27:12.367 align:middle line:90%
JOEL MOSES: Yes.

00:27:12.367 --> 00:27:15.120 align:middle line:84%
AUDIENCE: Because everybody else
was talking about handing down

00:27:15.120 --> 00:27:17.370 align:middle line:90%
traditional knowledge.

00:27:17.370 --> 00:27:21.150 align:middle line:84%
I mean, nobody was
adding to Aristotle.

00:27:21.150 --> 00:27:22.980 align:middle line:90%
JOEL MOSES: No, that changed.

00:27:22.980 --> 00:27:23.880 align:middle line:90%
Indeed.

00:27:23.880 --> 00:27:27.960 align:middle line:84%
So what the first wave,
say between St. Thomas

00:27:27.960 --> 00:27:32.490 align:middle line:84%
and say 1550-1600,
the first wave,

00:27:32.490 --> 00:27:37.860 align:middle line:84%
they viewed the Greeks whom
they rediscovered as God.

00:27:37.860 --> 00:27:40.900 align:middle line:90%
I mean what they said went.

00:27:40.900 --> 00:27:42.910 align:middle line:90%
So let me give you an example.

00:27:42.910 --> 00:27:45.990 align:middle line:84%
I may have the numbers wrong
but the idea is just right.

00:27:45.990 --> 00:27:47.820 align:middle line:90%
So when Aristotle said--

00:27:47.820 --> 00:27:50.485 align:middle line:84%
and Aristotle, remember,
was somebody who'd

00:27:50.485 --> 00:27:51.735 align:middle line:90%
gathered a lot of information.

00:27:51.735 --> 00:27:53.475 align:middle line:84%
And he had these
30 talents of gold

00:27:53.475 --> 00:27:55.140 align:middle line:84%
that allowed them
to do these things.

00:27:55.140 --> 00:27:58.530 align:middle line:84%
When Aristotle said that
a fly had eight legs,

00:27:58.530 --> 00:28:02.250 align:middle line:90%
no one bothered to check.

00:28:02.250 --> 00:28:04.200 align:middle line:90%
Well, the flies have six legs.

00:28:04.200 --> 00:28:06.090 align:middle line:84%
Oh, maybe he said six
and they have eight.

00:28:06.090 --> 00:28:08.010 align:middle line:84%
But whatever it was,
they got it wrong.

00:28:08.010 --> 00:28:12.020 align:middle line:84%
No one checked because
Aristotle said so.

00:28:12.020 --> 00:28:15.170 align:middle line:84%
In medicine for hundreds
of thousands years,

00:28:15.170 --> 00:28:17.420 align:middle line:90%
Galen's book on medicine--

00:28:17.420 --> 00:28:19.570 align:middle line:84%
Galen said, I tell
you what to do.

00:28:19.570 --> 00:28:23.990 align:middle line:84%
You take the blood out, you
give them these root extracts.

00:28:23.990 --> 00:28:25.430 align:middle line:90%
None of which works.

00:28:25.430 --> 00:28:28.100 align:middle line:84%
But Galen said, I
know what I'm doing.

00:28:28.100 --> 00:28:31.580 align:middle line:84%
And he wrote at that time
period through the Middle Ages,

00:28:31.580 --> 00:28:32.850 align:middle line:90%
that's what they did.

00:28:32.850 --> 00:28:36.250 align:middle line:90%
No one bothered to check.

00:28:36.250 --> 00:28:40.120 align:middle line:84%
Science begins slowly
but surely around,

00:28:40.120 --> 00:28:42.610 align:middle line:90%
let's say, 1600 suddenly.

00:28:42.610 --> 00:28:44.145 align:middle line:90%
And they are doing experiments.

00:28:44.145 --> 00:28:46.270 align:middle line:84%
In the Middle Ages, they
weren't doing experiments.

00:28:46.270 --> 00:28:49.480 align:middle line:84%
They were buying
Aristotle's line.

00:28:49.480 --> 00:28:54.400 align:middle line:84%
The philosopher was telling
you to do this, it is.

00:28:54.400 --> 00:28:57.680 align:middle line:84%
It's only later that
they actually changed.

00:28:57.680 --> 00:28:59.920 align:middle line:84%
But the fact is that
they Aristotle was

00:28:59.920 --> 00:29:04.390 align:middle line:84%
a necessary bridge between
the Neoplatonic thought

00:29:04.390 --> 00:29:09.430 align:middle line:84%
of the Dark Ages and the first
Millennium, say, after Christ.

00:29:09.430 --> 00:29:15.145 align:middle line:84%
And it was a necessary bridge
to allow the science to develop.

00:29:15.145 --> 00:29:21.630 align:middle line:90%


00:29:21.630 --> 00:29:23.730 align:middle line:84%
So Germany and Japan
have a positive attitude

00:29:23.730 --> 00:29:24.840 align:middle line:90%
toward engineering.

00:29:24.840 --> 00:29:30.300 align:middle line:84%
And in the 1980s, when we were
losing in the car manufacturing

00:29:30.300 --> 00:29:33.300 align:middle line:84%
to the Germans and the
Japanese, especially Japanese,

00:29:33.300 --> 00:29:35.370 align:middle line:84%
we were really trying
to figure out why is it

00:29:35.370 --> 00:29:36.690 align:middle line:90%
that they were doing so well.

00:29:36.690 --> 00:29:40.560 align:middle line:84%
And again, I would say it's a
little bit of this issue coming

00:29:40.560 --> 00:29:41.370 align:middle line:90%
up.

00:29:41.370 --> 00:29:45.930 align:middle line:84%
That is here, we were highly
individualistic, weren't

00:29:45.930 --> 00:29:47.470 align:middle line:90%
working as teams as well.

00:29:47.470 --> 00:29:49.930 align:middle line:84%
We learned the Japanese
worked in teams.

00:29:49.930 --> 00:29:52.830 align:middle line:84%
And so we picked up on some of
these things in the early '90s.

00:29:52.830 --> 00:29:55.320 align:middle line:84%
Teamwork, dah, dah,
dah, dah, dah, dah.

00:29:55.320 --> 00:29:57.750 align:middle line:84%
Did we really understand
how the Japanese work?

00:29:57.750 --> 00:29:59.010 align:middle line:90%
No.

00:29:59.010 --> 00:30:01.830 align:middle line:90%
But we made a fair progress.

00:30:01.830 --> 00:30:04.797 align:middle line:84%
I mean, all cars nowadays,
based on teamwork

00:30:04.797 --> 00:30:06.630 align:middle line:84%
and a number of other
things we've picked up

00:30:06.630 --> 00:30:08.940 align:middle line:84%
from the Japanese,
really are better

00:30:08.940 --> 00:30:10.530 align:middle line:90%
than they were otherwise.

00:30:10.530 --> 00:30:14.100 align:middle line:84%
Now it turns out the Japanese
didn't stop improving

00:30:14.100 --> 00:30:16.950 align:middle line:90%
and we didn't realize that.

00:30:16.950 --> 00:30:18.740 align:middle line:84%
So what's happening
in the automobile

00:30:18.740 --> 00:30:20.490 align:middle line:84%
industry in the United
States is that they

00:30:20.490 --> 00:30:24.240 align:middle line:84%
have taken their understanding
of the Toyota process,

00:30:24.240 --> 00:30:26.190 align:middle line:90%
as it's called.

00:30:26.190 --> 00:30:28.807 align:middle line:84%
The lean manufacturing
is another term for it.

00:30:28.807 --> 00:30:30.390 align:middle line:84%
That they've taken
their understanding

00:30:30.390 --> 00:30:32.820 align:middle line:84%
and they've made
it into a religion.

00:30:32.820 --> 00:30:34.860 align:middle line:90%
You do this, you do that.

00:30:34.860 --> 00:30:36.360 align:middle line:90%
Reduce waste.

00:30:36.360 --> 00:30:37.800 align:middle line:90%
You do just in time.

00:30:37.800 --> 00:30:40.050 align:middle line:90%
You do this, you do that.

00:30:40.050 --> 00:30:42.220 align:middle line:84%
The Japanese-- the Toyota
people have figured out,

00:30:42.220 --> 00:30:45.060 align:middle line:84%
hey, you know, that doesn't
work as well as we should.

00:30:45.060 --> 00:30:50.040 align:middle line:84%
For example, it used
to be that the Toyota

00:30:50.040 --> 00:30:54.850 align:middle line:84%
people had this line where you
basically put the car together.

00:30:54.850 --> 00:31:00.360 align:middle line:84%
And the idea was that things
move without stopping.

00:31:00.360 --> 00:31:04.800 align:middle line:84%
Now if anybody screwed up, your
job as somebody on the line

00:31:04.800 --> 00:31:07.500 align:middle line:84%
it's to pull the
cord, stop the line,

00:31:07.500 --> 00:31:10.050 align:middle line:84%
fix the thing at its
source-- not at the end when

00:31:10.050 --> 00:31:11.200 align:middle line:90%
it's hard to fix.

00:31:11.200 --> 00:31:15.150 align:middle line:84%
Fix it at its source,
and then continue.

00:31:15.150 --> 00:31:18.240 align:middle line:84%
Well, these lines were very
long and they had maybe 50

00:31:18.240 --> 00:31:19.770 align:middle line:90%
different people on the line.

00:31:19.770 --> 00:31:23.430 align:middle line:84%
And these poor Japanese
who noticed an error,

00:31:23.430 --> 00:31:24.480 align:middle line:90%
they were afraid.

00:31:24.480 --> 00:31:25.560 align:middle line:90%
Oh, my God.

00:31:25.560 --> 00:31:28.620 align:middle line:90%
We stopped this 50 person line.

00:31:28.620 --> 00:31:30.140 align:middle line:90%
Maybe I shouldn't.

00:31:30.140 --> 00:31:31.600 align:middle line:90%
Oh, I'm scared.

00:31:31.600 --> 00:31:32.730 align:middle line:90%
I'm not going to do it.

00:31:32.730 --> 00:31:35.580 align:middle line:90%
So they figured this out.

00:31:35.580 --> 00:31:39.840 align:middle line:84%
They said, hey, we can't
have a 50-person line moving

00:31:39.840 --> 00:31:44.280 align:middle line:84%
without having
everything just in time.

00:31:44.280 --> 00:31:47.590 align:middle line:84%
No stacking up of
anything, blah, blah, blah.

00:31:47.590 --> 00:31:50.220 align:middle line:84%
And if we really want to
fix the error at its source,

00:31:50.220 --> 00:31:53.910 align:middle line:84%
we're going to have to break
it up into lines of maybe 10.

00:31:53.910 --> 00:31:57.540 align:middle line:84%
Now psychologically, you're
more likely to pull the cord

00:31:57.540 --> 00:31:59.550 align:middle line:90%
when you should, et cetera.

00:31:59.550 --> 00:32:01.140 align:middle line:84%
Did the Americans
understand this?

00:32:01.140 --> 00:32:01.710 align:middle line:90%
No.

00:32:01.710 --> 00:32:05.220 align:middle line:90%
Because they had the rules.

00:32:05.220 --> 00:32:07.230 align:middle line:84%
They're following
the rules of 1988.

00:32:07.230 --> 00:32:09.870 align:middle line:84%
And by 1998, they were
falling behinder and behinder.

00:32:09.870 --> 00:32:13.520 align:middle line:90%


00:32:13.520 --> 00:32:15.560 align:middle line:84%
We learned from the
Japanese, but not enough.

00:32:15.560 --> 00:32:22.180 align:middle line:90%


00:32:22.180 --> 00:32:25.600 align:middle line:84%
Now of all the major
manufacturing countries

00:32:25.600 --> 00:32:30.260 align:middle line:84%
in the world, England
had the most problem.

00:32:30.260 --> 00:32:34.360 align:middle line:84%
So not only is it largely
a Protestant country,

00:32:34.360 --> 00:32:35.455 align:middle line:90%
so it means--

00:32:35.455 --> 00:32:37.390 align:middle line:84%
there's nothing wrong
with that, obviously.

00:32:37.390 --> 00:32:40.480 align:middle line:84%
But it means that you are
more likely to be here,

00:32:40.480 --> 00:32:43.030 align:middle line:84%
everything is more
individualistic,

00:32:43.030 --> 00:32:44.920 align:middle line:90%
reductionistic, science based.

00:32:44.920 --> 00:32:47.590 align:middle line:84%
Not so much engineering
because you have

00:32:47.590 --> 00:32:49.990 align:middle line:90%
both of these things going on.

00:32:49.990 --> 00:32:52.930 align:middle line:84%
In addition to which, they
still have this remnant

00:32:52.930 --> 00:32:57.250 align:middle line:84%
of the hierarchy from the Middle
Ages because of aristocracy.

00:32:57.250 --> 00:32:59.350 align:middle line:84%
So they don't have
the mode of thought,

00:32:59.350 --> 00:33:03.950 align:middle line:90%
but they have this thing--

00:33:03.950 --> 00:33:05.450 align:middle line:90%
really problematic.

00:33:05.450 --> 00:33:09.220 align:middle line:84%
And so what happened in the
automobile industry in England?

00:33:09.220 --> 00:33:11.880 align:middle line:90%
It got bought out.

00:33:11.880 --> 00:33:13.140 align:middle line:90%
I mean Ford owns--

00:33:13.140 --> 00:33:16.395 align:middle line:90%


00:33:16.395 --> 00:33:17.970 align:middle line:90%
they own Jaguar.

00:33:17.970 --> 00:33:22.800 align:middle line:84%
The Germans own Land
Rover or something.

00:33:22.800 --> 00:33:24.990 align:middle line:84%
Mercedes owns one
of the companies.

00:33:24.990 --> 00:33:26.868 align:middle line:84%
So basically,
there's nothing left.

00:33:26.868 --> 00:33:28.410 align:middle line:84%
I mean, they just
lost out completely

00:33:28.410 --> 00:33:29.400 align:middle line:90%
on the automobile part.

00:33:29.400 --> 00:33:33.510 align:middle line:90%


00:33:33.510 --> 00:33:37.260 align:middle line:84%
So they have just as many
smart people, tinkerers people

00:33:37.260 --> 00:33:38.850 align:middle line:90%
come up with ideas.

00:33:38.850 --> 00:33:41.280 align:middle line:84%
But when it comes down
to a sizable business,

00:33:41.280 --> 00:33:44.700 align:middle line:84%
then you run into this issue of,
we better get a lord in there.

00:33:44.700 --> 00:33:47.740 align:middle line:84%
And it doesn't necessarily
work very well.

00:33:47.740 --> 00:33:50.880 align:middle line:84%
So obviously, they do very
well in certain issues

00:33:50.880 --> 00:33:53.680 align:middle line:84%
like insurance and variety
of other kinds of things.

00:33:53.680 --> 00:33:56.010 align:middle line:84%
But when it comes
down to things that

00:33:56.010 --> 00:34:00.660 align:middle line:84%
require depth of
engineering and large scale,

00:34:00.660 --> 00:34:02.550 align:middle line:90%
they have really done poorly.

00:34:02.550 --> 00:34:08.540 align:middle line:90%


00:34:08.540 --> 00:34:12.850 align:middle line:84%
So the US gets much of
its philosophy, at least,

00:34:12.850 --> 00:34:14.590 align:middle line:90%
from Britain.

00:34:14.590 --> 00:34:18.040 align:middle line:84%
So to some degree, engineering
is not as highly valued

00:34:18.040 --> 00:34:20.710 align:middle line:90%
as doctor, lawyer, MBA.

00:34:20.710 --> 00:34:22.659 align:middle line:84%
But we do better
than the British

00:34:22.659 --> 00:34:25.179 align:middle line:84%
because we don't have a
class structure mentality.

00:34:25.179 --> 00:34:28.540 align:middle line:84%
And many of our
technological firms

00:34:28.540 --> 00:34:30.040 align:middle line:84%
are run by their
founders, at least,

00:34:30.040 --> 00:34:32.800 align:middle line:84%
initially and others
who may have an MBA.

00:34:32.800 --> 00:34:37.510 align:middle line:84%
But they appreciate the
technology to a large degree,

00:34:37.510 --> 00:34:40.780 align:middle line:90%
and so we do better.

00:34:40.780 --> 00:34:42.517 align:middle line:90%
Now we do even better?

00:34:42.517 --> 00:34:43.600 align:middle line:90%
I think the answer is yes.

00:34:43.600 --> 00:34:45.820 align:middle line:84%
But it's not going to be
easy to make the transition.

00:34:45.820 --> 00:34:49.389 align:middle line:90%


00:34:49.389 --> 00:34:55.989 align:middle line:90%
So I've taken you to here, 1300.

00:34:55.989 --> 00:34:58.630 align:middle line:84%
People realized that there was
a conflict between those two.

00:34:58.630 --> 00:35:01.770 align:middle line:84%
Because Aristotle
was rediscovered

00:35:01.770 --> 00:35:06.490 align:middle line:84%
and the university professors
said, now, wait a minute.

00:35:06.490 --> 00:35:09.440 align:middle line:84%
These different
modes of thought.

00:35:09.440 --> 00:35:11.765 align:middle line:90%
So there became a controversy.

00:35:11.765 --> 00:35:23.980 align:middle line:84%
It was called the nominalism
versus realism controversy.

00:35:23.980 --> 00:35:26.670 align:middle line:90%
You ever hear that term?

00:35:26.670 --> 00:35:31.050 align:middle line:84%
About somewhere in the
1300s, I would guess.

00:35:31.050 --> 00:35:38.040 align:middle line:84%
Now which one of these
guys, Plato or Aristotle,

00:35:38.040 --> 00:35:39.555 align:middle line:90%
is likely to be the realist?

00:35:39.555 --> 00:35:44.540 align:middle line:90%


00:35:44.540 --> 00:35:45.820 align:middle line:90%
A-ha.

00:35:45.820 --> 00:35:47.960 align:middle line:90%
Trick question.

00:35:47.960 --> 00:35:49.340 align:middle line:90%
It's Plato.

00:35:49.340 --> 00:35:53.080 align:middle line:84%
So let me explain what
the issue here is.

00:35:53.080 --> 00:35:53.785 align:middle line:90%
Lambda calculus.

00:35:53.785 --> 00:35:57.760 align:middle line:90%


00:35:57.760 --> 00:36:03.570 align:middle line:84%
The meaning of a name in
lambda calculus is nothing.

00:36:03.570 --> 00:36:05.370 align:middle line:84%
X is an X. It could
just as well be

00:36:05.370 --> 00:36:12.270 align:middle line:84%
a Y. That's the Aristotelian
position in the 14th century,

00:36:12.270 --> 00:36:14.070 align:middle line:90%
nominalism.

00:36:14.070 --> 00:36:17.260 align:middle line:90%
Names don't mean anything.

00:36:17.260 --> 00:36:20.830 align:middle line:84%
Realism says, the
name might tell you

00:36:20.830 --> 00:36:27.030 align:middle line:84%
something about the person or
but the future of this person.

00:36:27.030 --> 00:36:29.460 align:middle line:90%
Boy, names mean a lot.

00:36:29.460 --> 00:36:33.420 align:middle line:84%
They convey the reality
of the situation.

00:36:33.420 --> 00:36:35.580 align:middle line:84%
They get at the essence
of the person, maybe.

00:36:35.580 --> 00:36:38.990 align:middle line:90%


00:36:38.990 --> 00:36:41.790 align:middle line:90%
Plato.

00:36:41.790 --> 00:36:44.040 align:middle line:90%
A chair isn't just a chair.

00:36:44.040 --> 00:36:46.650 align:middle line:84%
Think of Shakespeare, a rose
is a rose by any other name,

00:36:46.650 --> 00:36:48.960 align:middle line:90%
nominalist position.

00:36:48.960 --> 00:36:55.585 align:middle line:84%
A chair is a representative
of the ideal chair in heaven.

00:36:55.585 --> 00:36:57.460 align:middle line:84%
The fact that it's a
chair means that there's

00:36:57.460 --> 00:36:59.410 align:middle line:84%
a direct correspondence
to the ideal.

00:36:59.410 --> 00:37:00.580 align:middle line:90%
This thing is a copy.

00:37:00.580 --> 00:37:03.730 align:middle line:84%
It's not as good,
but it's a chair.

00:37:03.730 --> 00:37:07.200 align:middle line:90%
It has some chairness to it.

00:37:07.200 --> 00:37:10.260 align:middle line:84%
So once I learned that the
correspondent named chair

00:37:10.260 --> 00:37:13.500 align:middle line:84%
to the chairness of a
thing that's a chair,

00:37:13.500 --> 00:37:16.050 align:middle line:84%
there's reality
attached to the name.

00:37:16.050 --> 00:37:18.855 align:middle line:90%


00:37:18.855 --> 00:37:20.730 align:middle line:84%
I wouldn't say that
Aristotle and Plato would

00:37:20.730 --> 00:37:23.490 align:middle line:90%
argue quite this way in 400 BC.

00:37:23.490 --> 00:37:29.220 align:middle line:84%
But in 1400 BC, the professors
are getting this way

00:37:29.220 --> 00:37:31.260 align:middle line:84%
as their descendants,
if you will--

00:37:31.260 --> 00:37:32.790 align:middle line:90%
intellectual descendants.

00:37:32.790 --> 00:37:37.050 align:middle line:84%
This was a big issue and
it shows up in the Bible

00:37:37.050 --> 00:37:39.300 align:middle line:84%
when Moses says to
God, now, if you're

00:37:39.300 --> 00:37:41.430 align:middle line:84%
going to send me down
to Pharaoh, what should

00:37:41.430 --> 00:37:43.420 align:middle line:90%
I tell him and the Jewish--

00:37:43.420 --> 00:37:47.040 align:middle line:84%
the other Hebrews,
what's your name?

00:37:47.040 --> 00:37:49.050 align:middle line:84%
And boy, you
remember the answer?

00:37:49.050 --> 00:37:51.880 align:middle line:90%
What a weird answer.

00:37:51.880 --> 00:37:54.072 align:middle line:90%
I am that I am.

00:37:54.072 --> 00:37:56.130 align:middle line:90%
Is that a name?

00:37:56.130 --> 00:37:57.110 align:middle line:90%
No.

00:37:57.110 --> 00:38:01.330 align:middle line:84%
There's somebody who doesn't
want to tell you the name

00:38:01.330 --> 00:38:05.050 align:middle line:84%
because the name would reveal
too much of the essence.

00:38:05.050 --> 00:38:09.110 align:middle line:84%
And this is in essence it's
indescribable, has no limit.

00:38:09.110 --> 00:38:13.630 align:middle line:84%
Therefore, attaching a name
to it is too restrictive.

00:38:13.630 --> 00:38:16.160 align:middle line:90%


00:38:16.160 --> 00:38:18.490 align:middle line:84%
This is a person who
believes that name really

00:38:18.490 --> 00:38:22.000 align:middle line:90%
represents reality of a kind.

00:38:22.000 --> 00:38:23.800 align:middle line:90%
Therefore, don't get--

00:38:23.800 --> 00:38:26.590 align:middle line:90%
God, no name.

00:38:26.590 --> 00:38:27.790 align:middle line:90%
Be careful with the name.

00:38:27.790 --> 00:38:28.720 align:middle line:90%
Be very careful.

00:38:28.720 --> 00:38:33.810 align:middle line:84%
It really is circumscribing
to much, this notion.

00:38:33.810 --> 00:38:35.960 align:middle line:84%
AUDIENCE: That brings
to mind, since we

00:38:35.960 --> 00:38:37.440 align:middle line:84%
can talk about
films in this class,

00:38:37.440 --> 00:38:40.616 align:middle line:84%
I don't know if you're familiar
with this film called Pi.

00:38:40.616 --> 00:38:42.480 align:middle line:90%
Yeah?

00:38:42.480 --> 00:38:47.390 align:middle line:84%
But it's a young
mathematician, a genius,

00:38:47.390 --> 00:38:53.040 align:middle line:84%
who is trying to figure out
some patterns in the number pi

00:38:53.040 --> 00:38:54.432 align:middle line:90%
as you take it out.

00:38:54.432 --> 00:38:55.140 align:middle line:90%
JOEL MOSES: Yeah.

00:38:55.140 --> 00:39:00.535 align:middle line:84%
AUDIENCE: [INAUDIBLE]
being able to predict

00:39:00.535 --> 00:39:01.410 align:middle line:90%
the future within it.

00:39:01.410 --> 00:39:03.810 align:middle line:84%
He's being accosted
by all of these people

00:39:03.810 --> 00:39:05.740 align:middle line:84%
from the stock market
and everything.

00:39:05.740 --> 00:39:14.420 align:middle line:84%
And he winds up with this
rabbi who wants him to tell--

00:39:14.420 --> 00:39:20.000 align:middle line:84%
wants him to say that
there's a pattern in pi

00:39:20.000 --> 00:39:23.390 align:middle line:84%
after so many numbers,
and then it repeats.

00:39:23.390 --> 00:39:25.940 align:middle line:90%
And it is the name of God.

00:39:25.940 --> 00:39:29.640 align:middle line:84%
Now I never understood
that part of the film.

00:39:29.640 --> 00:39:31.640 align:middle line:84%
JOEL MOSES: So that brings
up a different issue.

00:39:31.640 --> 00:39:33.598 align:middle line:84%
I wasn't going to bring
it up, but now that you

00:39:33.598 --> 00:39:35.010 align:middle line:90%
mentioned this, I'll tell you.

00:39:35.010 --> 00:39:39.670 align:middle line:84%
So this is Moses
way of thinking.

00:39:39.670 --> 00:39:43.460 align:middle line:84%
Abstract, don't bother
me with details.

00:39:43.460 --> 00:39:47.200 align:middle line:84%
The rabbis actually
learned from the Greeks.

00:39:47.200 --> 00:39:49.900 align:middle line:84%
You see, Alexander the Great
attacks the Middle East

00:39:49.900 --> 00:39:53.080 align:middle line:90%
around 322 BC.

00:39:53.080 --> 00:39:54.908 align:middle line:90%
So they come after that.

00:39:54.908 --> 00:39:56.200 align:middle line:90%
They're affected by the Greeks.

00:39:56.200 --> 00:39:57.880 align:middle line:84%
They won't admit it
necessarily, but they

00:39:57.880 --> 00:39:58.838 align:middle line:90%
effected by the Greeks.

00:39:58.838 --> 00:40:05.320 align:middle line:84%
They become ultra empirical,
ultra rational, logical.

00:40:05.320 --> 00:40:07.360 align:middle line:84%
Not so much
individualistic, but they

00:40:07.360 --> 00:40:09.460 align:middle line:84%
take on a lot of
Aristotelian kind

00:40:09.460 --> 00:40:12.010 align:middle line:90%
of way of looking at things.

00:40:12.010 --> 00:40:15.890 align:middle line:84%
And become even more so in
the case of my Maimonides.

00:40:15.890 --> 00:40:21.010 align:middle line:84%
When Aristotle's whose writings
were rediscovered by the Arabs,

00:40:21.010 --> 00:40:24.370 align:middle line:84%
he spoke Arabic and
he learned from them.

00:40:24.370 --> 00:40:29.650 align:middle line:84%
And he modified Judaism
to become even more

00:40:29.650 --> 00:40:35.740 align:middle line:90%
logical, rational, rule based.

00:40:35.740 --> 00:40:36.970 align:middle line:90%
He has axioms.

00:40:36.970 --> 00:40:39.670 align:middle line:90%
He's got 13 axioms.

00:40:39.670 --> 00:40:41.050 align:middle line:90%
It's amazing.

00:40:41.050 --> 00:40:47.960 align:middle line:84%
But where do the Jews
rediscover Aristotle?

00:40:47.960 --> 00:40:50.500 align:middle line:90%
Because they have.

00:40:50.500 --> 00:40:53.240 align:middle line:84%
And it comes back to
what you were saying.

00:40:53.240 --> 00:40:56.550 align:middle line:90%
In mysticism, Kabbalah.

00:40:56.550 --> 00:40:59.820 align:middle line:84%
What's Kabbalah spend
a lot of its time on?

00:40:59.820 --> 00:41:00.765 align:middle line:90%
The name of God.

00:41:00.765 --> 00:41:04.040 align:middle line:90%


00:41:04.040 --> 00:41:05.090 align:middle line:90%
God is without end.

00:41:05.090 --> 00:41:06.440 align:middle line:90%
There's only one God.

00:41:06.440 --> 00:41:09.470 align:middle line:84%
And boy, if you only
knew the name of God,

00:41:09.470 --> 00:41:12.985 align:middle line:84%
this would be so
powerful a weapon

00:41:12.985 --> 00:41:14.360 align:middle line:84%
because you can
get all the power

00:41:14.360 --> 00:41:15.350 align:middle line:90%
of the universe in your hand.

00:41:15.350 --> 00:41:16.767 align:middle line:84%
And you've got to
be very careful.

00:41:16.767 --> 00:41:18.080 align:middle line:90%
You can't do that.

00:41:18.080 --> 00:41:19.790 align:middle line:84%
You've got to shy
away from that.

00:41:19.790 --> 00:41:22.340 align:middle line:90%


00:41:22.340 --> 00:41:23.820 align:middle line:90%
It's one of the key issues.

00:41:23.820 --> 00:41:26.720 align:middle line:84%
So to the extent
that mysticism, which

00:41:26.720 --> 00:41:30.590 align:middle line:84%
exists in every
religion on Earth,

00:41:30.590 --> 00:41:33.260 align:middle line:84%
is the closest analog
we now have in religion,

00:41:33.260 --> 00:41:39.200 align:middle line:84%
I would say, to
Platonic thought.

00:41:39.200 --> 00:41:43.460 align:middle line:84%
Not quite there, but it
carries some of the same ideas.

00:41:43.460 --> 00:41:46.090 align:middle line:84%
AUDIENCE: Do you think we're
trying to get that idea today

00:41:46.090 --> 00:41:48.190 align:middle line:90%
in the word icon?

00:41:48.190 --> 00:41:49.780 align:middle line:90%
JOEL MOSES: I don't know.

00:41:49.780 --> 00:41:52.430 align:middle line:84%
AUDIENCE: Because it's
supposed to be that looks

00:41:52.430 --> 00:41:54.530 align:middle line:90%
like what it references.

00:41:54.530 --> 00:41:56.030 align:middle line:84%
JOEL MOSES: Yeah,
but you see, think

00:41:56.030 --> 00:41:58.700 align:middle line:90%
of the mosaic commandment.

00:41:58.700 --> 00:42:01.080 align:middle line:90%
Do not make a graven image.

00:42:01.080 --> 00:42:03.440 align:middle line:84%
So if you want to
have God be abstract--

00:42:03.440 --> 00:42:06.380 align:middle line:90%
and the mystics do.

00:42:06.380 --> 00:42:11.080 align:middle line:84%
If you want God be abstract
you can't have a real icon.

00:42:11.080 --> 00:42:12.700 align:middle line:90%
That goes against abstraction.

00:42:12.700 --> 00:42:14.620 align:middle line:84%
And now you've
got it down there.

00:42:14.620 --> 00:42:16.720 align:middle line:84%
This is what God looks--
no, no, no, no, no.

00:42:16.720 --> 00:42:18.130 align:middle line:90%
Can't have that.

00:42:18.130 --> 00:42:19.300 align:middle line:90%
Can't have that.

00:42:19.300 --> 00:42:22.210 align:middle line:84%
See Moses really was
an abstract thinker.

00:42:22.210 --> 00:42:25.990 align:middle line:84%
There's one God,
no graven image.

00:42:25.990 --> 00:42:28.630 align:middle line:90%
Be careful with the name.

00:42:28.630 --> 00:42:30.700 align:middle line:84%
Do not take the
Lord's name in vain.

00:42:30.700 --> 00:42:34.450 align:middle line:84%
I say, that's simpler than
what people had in mind.

00:42:34.450 --> 00:42:39.090 align:middle line:84%
Don't ever use the Lord's
name because then you

00:42:39.090 --> 00:42:47.570 align:middle line:84%
are attached to much specificity
to this abstract notion.

00:42:47.570 --> 00:42:50.300 align:middle line:90%
So to continue the path.

00:42:50.300 --> 00:42:52.880 align:middle line:90%
This is 14th century.

00:42:52.880 --> 00:43:01.500 align:middle line:84%
In the 18th century,
are Hume and Kant.

00:43:01.500 --> 00:43:08.070 align:middle line:84%
So let's say this is about
1700 and this is about 1775.

00:43:08.070 --> 00:43:13.080 align:middle line:84%
A lot of things happen
around 1776, it turns out.

00:43:13.080 --> 00:43:17.100 align:middle line:84%
What is Hume saying,
among other things?

00:43:17.100 --> 00:43:19.080 align:middle line:90%
He's British, Kant's German.

00:43:19.080 --> 00:43:21.330 align:middle line:84%
And from now on, the
British and the Germans

00:43:21.330 --> 00:43:22.830 align:middle line:84%
are going to be
fighting each other.

00:43:22.830 --> 00:43:26.770 align:middle line:84%
And they're fighting
over this set of issues.

00:43:26.770 --> 00:43:30.430 align:middle line:84%
Hume says, a baby is
born "tabula rasa"--

00:43:30.430 --> 00:43:32.830 align:middle line:84%
I think he got the
term from Aristotle--

00:43:32.830 --> 00:43:35.840 align:middle line:84%
which means the baby
doesn't know anything,

00:43:35.840 --> 00:43:40.650 align:middle line:84%
complete clean slate, and
everything is learned.

00:43:40.650 --> 00:43:43.190 align:middle line:90%
Everything is learned.

00:43:43.190 --> 00:43:47.950 align:middle line:90%
The biologist would argue.

00:43:47.950 --> 00:43:51.140 align:middle line:84%
Their claim would be, hey, these
genes really have an impact.

00:43:51.140 --> 00:43:51.720 align:middle line:90%
No, no, no.

00:43:51.720 --> 00:43:55.400 align:middle line:90%
For him, a baby, clean slate.

00:43:55.400 --> 00:44:01.100 align:middle line:84%
And that's the British view,
which emphasizes logic,

00:44:01.100 --> 00:44:03.260 align:middle line:90%
rationality of that kind.

00:44:03.260 --> 00:44:08.250 align:middle line:84%
Kant comes in, and what's
the name of his famous book?

00:44:08.250 --> 00:44:11.120 align:middle line:90%
Critique of Pure Reason.

00:44:11.120 --> 00:44:17.160 align:middle line:84%
Because Hume is the
ultimate pure reason view.

00:44:17.160 --> 00:44:18.660 align:middle line:90%
You have axioms.

00:44:18.660 --> 00:44:20.700 align:middle line:90%
You have deduction mechanisms.

00:44:20.700 --> 00:44:23.460 align:middle line:84%
And everything
follows from that.

00:44:23.460 --> 00:44:26.940 align:middle line:90%
No, no, no, no, no, Kant says.

00:44:26.940 --> 00:44:31.800 align:middle line:84%
Pure reason doesn't explain the
world very well, or not enough.

00:44:31.800 --> 00:44:37.770 align:middle line:84%
And he believes in
built in things.

00:44:37.770 --> 00:44:40.680 align:middle line:84%
I forget exactly
what he calls them.

00:44:40.680 --> 00:44:45.300 align:middle line:90%
What is Kantian categories?

00:44:45.300 --> 00:44:48.030 align:middle line:90%
You have built in categories.

00:44:48.030 --> 00:44:53.070 align:middle line:84%
So if you look at
cognitive science nowadays

00:44:53.070 --> 00:44:56.670 align:middle line:84%
and you ask the question,
how does a child

00:44:56.670 --> 00:44:59.460 align:middle line:90%
manage to see things?

00:44:59.460 --> 00:45:02.940 align:middle line:84%
We know that they have
built in mechanisms

00:45:02.940 --> 00:45:04.290 align:middle line:90%
for seeing certain things.

00:45:04.290 --> 00:45:07.410 align:middle line:84%
There's a famous paper written
by one of our colleagues

00:45:07.410 --> 00:45:14.068 align:middle line:84%
which says, what the fly's
eye tells the fly's brain--

00:45:14.068 --> 00:45:14.860 align:middle line:90%
is that what it is?

00:45:14.860 --> 00:45:16.193 align:middle line:90%
Yeah, I think that's what it is.

00:45:16.193 --> 00:45:18.760 align:middle line:84%
What the fly's eye
tell the fly's brain.

00:45:18.760 --> 00:45:21.520 align:middle line:84%
And what they did was
they would put electrodes

00:45:21.520 --> 00:45:24.370 align:middle line:84%
into the fly's
brain and they would

00:45:24.370 --> 00:45:26.710 align:middle line:90%
see when things would light up.

00:45:26.710 --> 00:45:29.620 align:middle line:84%
And they would send
images across the field

00:45:29.620 --> 00:45:30.670 align:middle line:90%
of view of the fly.

00:45:30.670 --> 00:45:35.350 align:middle line:84%
And it turns out that if
you had something which

00:45:35.350 --> 00:45:39.220 align:middle line:84%
looked like this and it went
through the field of view

00:45:39.220 --> 00:45:42.580 align:middle line:84%
of the eye and it moved,
then certain kinds of things

00:45:42.580 --> 00:45:43.780 align:middle line:90%
would light up.

00:45:43.780 --> 00:45:47.740 align:middle line:84%
You see, those neurons
in the fly's eye I

00:45:47.740 --> 00:45:51.030 align:middle line:84%
we're looking for
things like that moving.

00:45:51.030 --> 00:45:54.610 align:middle line:90%
Because that could be a--

00:45:54.610 --> 00:45:56.710 align:middle line:84%
that could be something
that it could eat.

00:45:56.710 --> 00:45:59.200 align:middle line:90%
Now is this a fly's eye?

00:45:59.200 --> 00:46:04.000 align:middle line:90%
What the-- oh, I'm sorry.

00:46:04.000 --> 00:46:04.930 align:middle line:90%
It's a frog.

00:46:04.930 --> 00:46:07.120 align:middle line:84%
What the frog's I
tells the frog's brain.

00:46:07.120 --> 00:46:08.650 align:middle line:90%
And what's the frog want to do?

00:46:08.650 --> 00:46:10.900 align:middle line:90%
Eat flies.

00:46:10.900 --> 00:46:16.630 align:middle line:84%
So you see something moving
like that, that's a fly.

00:46:16.630 --> 00:46:19.930 align:middle line:84%
So this thing was
trained, built in category

00:46:19.930 --> 00:46:22.090 align:middle line:90%
to look for that kind of stuff.

00:46:22.090 --> 00:46:25.540 align:middle line:84%
And I don't know what
we are trained to do,

00:46:25.540 --> 00:46:28.480 align:middle line:84%
but the assumption that we
have built in categories

00:46:28.480 --> 00:46:30.610 align:middle line:90%
has a lot of truth here.

00:46:30.610 --> 00:46:34.270 align:middle line:84%
This is a more of a Platonic
view-- not purely Platonic,

00:46:34.270 --> 00:46:37.570 align:middle line:84%
but more of a Platonic view
than an Aristotelian view,

00:46:37.570 --> 00:46:41.510 align:middle line:84%
which would say it's
really just logic.

00:46:41.510 --> 00:46:43.730 align:middle line:84%
It all follows
from a few axioms.

00:46:43.730 --> 00:46:45.980 align:middle line:84%
And so when you
see Lord Russell--

00:46:45.980 --> 00:46:48.380 align:middle line:84%
you may have heard Lord
Russell, a famous logician

00:46:48.380 --> 00:46:51.410 align:middle line:84%
mathematician in
the 20th century

00:46:51.410 --> 00:46:53.570 align:middle line:84%
and the Cambridge
professor-- say,

00:46:53.570 --> 00:46:55.310 align:middle line:84%
I can't understand
these Germans.

00:46:55.310 --> 00:46:57.290 align:middle line:84%
I mean, Kant, who
can understand him?

00:46:57.290 --> 00:46:59.400 align:middle line:84%
Of course, other
philosophers will say,

00:46:59.400 --> 00:47:03.320 align:middle line:84%
Kant's the greatest philosopher
in the last 200 or 300 years.

00:47:03.320 --> 00:47:07.010 align:middle line:84%
But the British, especially,
the Cambridge school, just they

00:47:07.010 --> 00:47:08.270 align:middle line:90%
don't get it.

00:47:08.270 --> 00:47:09.600 align:middle line:90%
They don't understand it.

00:47:09.600 --> 00:47:13.050 align:middle line:84%
So this different mode of
thought, which is my opinion,

00:47:13.050 --> 00:47:14.930 align:middle line:84%
goes way back to
Aristotle and Plato.

00:47:14.930 --> 00:47:16.880 align:middle line:84%
Different ways of
thinking about the world.

00:47:16.880 --> 00:47:19.520 align:middle line:84%
Even though Aristotle
was Plato's student,

00:47:19.520 --> 00:47:20.720 align:middle line:90%
they didn't see eye to eye.

00:47:20.720 --> 00:47:23.880 align:middle line:90%


00:47:23.880 --> 00:47:26.342 align:middle line:84%
So what does this have
to do with engineering?

00:47:26.342 --> 00:47:35.210 align:middle line:90%


00:47:35.210 --> 00:47:37.740 align:middle line:90%
Well, let me go back.

00:47:37.740 --> 00:47:43.970 align:middle line:84%
So I think Taft introduced
this as being a different way

00:47:43.970 --> 00:47:46.205 align:middle line:90%
of looking at engineering.

00:47:46.205 --> 00:47:48.080 align:middle line:84%
People who write about
engineering philosophy

00:47:48.080 --> 00:47:51.325 align:middle line:84%
tend to emphasize what
makes engineering unique,

00:47:51.325 --> 00:47:53.450 align:middle line:84%
different from science,
different from mathematics,

00:47:53.450 --> 00:47:55.930 align:middle line:90%
different from social science.

00:47:55.930 --> 00:47:59.300 align:middle line:84%
Design, for example,
makes engineering unique.

00:47:59.300 --> 00:48:01.850 align:middle line:90%
Well, I want to argue.

00:48:01.850 --> 00:48:04.460 align:middle line:84%
I think engineering
isn't that unique.

00:48:04.460 --> 00:48:09.290 align:middle line:84%
Because in a sense, everybody
designs in a university.

00:48:09.290 --> 00:48:14.840 align:middle line:84%
So let's talk about
what they design.

00:48:14.840 --> 00:48:17.640 align:middle line:84%
And philosophers care
about design issues.

00:48:17.640 --> 00:48:24.320 align:middle line:84%
But in a sense, this approach
is systems engineering.

00:48:24.320 --> 00:48:27.182 align:middle line:84%
Take a problem, break it up
into pods, keep doing it.

00:48:27.182 --> 00:48:27.890 align:middle line:90%
Blah, blah, blah.

00:48:27.890 --> 00:48:32.520 align:middle line:84%
All the great American systems
engineers think this way.

00:48:32.520 --> 00:48:36.120 align:middle line:84%
This approach is maybe more
of the way mathematicians

00:48:36.120 --> 00:48:37.200 align:middle line:90%
like to solve problems.

00:48:37.200 --> 00:48:39.240 align:middle line:90%
Take a problem, abstract it.

00:48:39.240 --> 00:48:41.070 align:middle line:90%
Make it even more abstract.

00:48:41.070 --> 00:48:42.630 align:middle line:84%
Get it down to
something so simple

00:48:42.630 --> 00:48:45.390 align:middle line:84%
that you can actually
solve the abstract problem.

00:48:45.390 --> 00:48:49.810 align:middle line:84%
And now specialized to
a particular solution.

00:48:49.810 --> 00:48:54.730 align:middle line:84%
Here, get it down to the
simplest thing, which

00:48:54.730 --> 00:48:56.650 align:middle line:90%
you can solve and back it up.

00:48:56.650 --> 00:49:00.520 align:middle line:84%
This one, no, move
it up and then down.

00:49:00.520 --> 00:49:01.152 align:middle line:90%
No, no.

00:49:01.152 --> 00:49:02.110 align:middle line:90%
These guys say, no, no.

00:49:02.110 --> 00:49:04.080 align:middle line:90%
Down then up.

00:49:04.080 --> 00:49:06.890 align:middle line:84%
Different way of
looking at things.

00:49:06.890 --> 00:49:09.260 align:middle line:84%
And nobody is absolutely
right all the time.

00:49:09.260 --> 00:49:13.060 align:middle line:90%


00:49:13.060 --> 00:49:17.940 align:middle line:84%
So let's talk about design,
organization, et cetera.

00:49:17.940 --> 00:49:24.380 align:middle line:84%
So I claim design is of interest
to every field in the universe.

00:49:24.380 --> 00:49:27.470 align:middle line:84%
Writers, composers, artists,
obviously, architects.

00:49:27.470 --> 00:49:30.200 align:middle line:90%
Biologists nowadays.

00:49:30.200 --> 00:49:32.030 align:middle line:84%
Maybe physicist
not so much though.

00:49:32.030 --> 00:49:32.690 align:middle line:90%
I don't know.

00:49:32.690 --> 00:49:34.355 align:middle line:84%
I mean, they could
say, look, we're

00:49:34.355 --> 00:49:36.230 align:middle line:84%
not trying to figure
out the nature of design

00:49:36.230 --> 00:49:38.180 align:middle line:84%
because we really only
care about one design.

00:49:38.180 --> 00:49:41.510 align:middle line:84%
How did God do it
in the first place?

00:49:41.510 --> 00:49:45.830 align:middle line:84%
So design variation, which is
the interesting thing to me,

00:49:45.830 --> 00:49:48.770 align:middle line:84%
how do you maintain
flexibility in a design

00:49:48.770 --> 00:49:50.180 align:middle line:90%
so you can make changes easily?

00:49:50.180 --> 00:49:52.220 align:middle line:90%
It's things that's not an issue.

00:49:52.220 --> 00:49:54.080 align:middle line:84%
Biologists care about
design variation

00:49:54.080 --> 00:49:57.020 align:middle line:84%
because development and
evolution, things of that sort.

00:49:57.020 --> 00:50:01.250 align:middle line:90%
But physicists, less so.

00:50:01.250 --> 00:50:04.760 align:middle line:84%
So bottom line, you have to
look hard to find a field which

00:50:04.760 --> 00:50:08.210 align:middle line:84%
isn't interested in
design, and therefore,

00:50:08.210 --> 00:50:10.650 align:middle line:84%
has some relationship
to engineering.

00:50:10.650 --> 00:50:19.470 align:middle line:90%


00:50:19.470 --> 00:50:22.070 align:middle line:84%
So the claim is
that legacy views--

00:50:22.070 --> 00:50:24.050 align:middle line:84%
and lots there are
different legacies.

00:50:24.050 --> 00:50:25.970 align:middle line:90%
We, as humans, have a legacy.

00:50:25.970 --> 00:50:30.170 align:middle line:84%
We're limited by our
ability to solve problems.

00:50:30.170 --> 00:50:34.010 align:middle line:84%
The phrase 7 plus or
minus 2 ring a bell?

00:50:34.010 --> 00:50:35.390 align:middle line:90%
You've heard it, right?

00:50:35.390 --> 00:50:38.270 align:middle line:90%
But you haven't and you haven't?

00:50:38.270 --> 00:50:41.430 align:middle line:84%
So there was a psychologist
here at MIT 50 years ago,

00:50:41.430 --> 00:50:42.920 align:middle line:90%
his name was George Miller.

00:50:42.920 --> 00:50:45.800 align:middle line:84%
And he wrote a paper called The
Magic Number, 7 Plus or Minus

00:50:45.800 --> 00:50:46.910 align:middle line:90%
2.

00:50:46.910 --> 00:50:50.360 align:middle line:84%
And The Magic Number,
7 Plus or Minus 2

00:50:50.360 --> 00:50:54.240 align:middle line:84%
is based on experiments
that he did with people.

00:50:54.240 --> 00:50:56.090 align:middle line:90%
Now ring a bell?

00:50:56.090 --> 00:50:58.150 align:middle line:90%
And what do you think--

00:50:58.150 --> 00:51:00.160 align:middle line:84%
how many different
things you can remember?

00:51:00.160 --> 00:51:01.070 align:middle line:90%
It could be numbers.

00:51:01.070 --> 00:51:01.930 align:middle line:90%
It could be words.

00:51:01.930 --> 00:51:04.360 align:middle line:84%
How many different things
you could remember at a time.

00:51:04.360 --> 00:51:07.540 align:middle line:84%
And people can go
between five and nine,

00:51:07.540 --> 00:51:11.000 align:middle line:84%
depending on the individual, et
cetera, et cetera, et cetera.

00:51:11.000 --> 00:51:12.440 align:middle line:90%
So here is a legacy--

00:51:12.440 --> 00:51:16.630 align:middle line:84%
a restriction that we inherit
as humans, assuming he's

00:51:16.630 --> 00:51:18.220 align:middle line:90%
right, of course.

00:51:18.220 --> 00:51:21.170 align:middle line:90%
And he seems to be.

00:51:21.170 --> 00:51:23.230 align:middle line:84%
But there are other
legacies-- other things

00:51:23.230 --> 00:51:25.140 align:middle line:84%
that restrict our
ability to do things.

00:51:25.140 --> 00:51:28.510 align:middle line:84%
One is the country
we were born in.

00:51:28.510 --> 00:51:31.540 align:middle line:84%
Maybe our religion,
certainly our education.

00:51:31.540 --> 00:51:34.690 align:middle line:84%
If we're trained as electrical
engineers or civil engineers

00:51:34.690 --> 00:51:37.840 align:middle line:84%
or mathematicians, that'll
have a way of affecting it.

00:51:37.840 --> 00:51:41.380 align:middle line:84%
I'm certainly affected by having
been trained in mathematics

00:51:41.380 --> 00:51:43.150 align:middle line:84%
because, remember,
this guy isn't

00:51:43.150 --> 00:51:45.100 align:middle line:90%
things like a mathematician.

00:51:45.100 --> 00:51:45.910 align:middle line:90%
That's a logician.

00:51:45.910 --> 00:51:48.130 align:middle line:84%
That's a funny kind
of mathematician.

00:51:48.130 --> 00:51:51.070 align:middle line:90%


00:51:51.070 --> 00:51:52.750 align:middle line:84%
So let's look at
mathematics, which I

00:51:52.750 --> 00:51:54.820 align:middle line:90%
a little bit about the history.

00:51:54.820 --> 00:51:58.390 align:middle line:84%
Especially in the 19th
century, British mathematicians

00:51:58.390 --> 00:52:00.370 align:middle line:84%
didn't do well in
the 19th century

00:52:00.370 --> 00:52:05.210 align:middle line:84%
because there was so
in love with Newton.

00:52:05.210 --> 00:52:07.550 align:middle line:84%
So what they did was
they went into the study

00:52:07.550 --> 00:52:10.080 align:middle line:84%
of differentiable
equations, special cases,

00:52:10.080 --> 00:52:11.330 align:middle line:90%
the differentiable equations.

00:52:11.330 --> 00:52:13.822 align:middle line:84%
Even more special cases
of solution differentiable

00:52:13.822 --> 00:52:15.530 align:middle line:84%
equations, this that
and the other thing.

00:52:15.530 --> 00:52:17.780 align:middle line:84%
And they got stuck in
there and they really

00:52:17.780 --> 00:52:19.070 align:middle line:90%
didn't make much progress.

00:52:19.070 --> 00:52:21.530 align:middle line:84%
And again, it shows
the empirical aspects--

00:52:21.530 --> 00:52:26.750 align:middle line:84%
it's special cases, empiricism
are very closely connected.

00:52:26.750 --> 00:52:28.400 align:middle line:84%
On the other hand,
the Germans, who

00:52:28.400 --> 00:52:31.280 align:middle line:84%
I claim have this more
abstract view of things,

00:52:31.280 --> 00:52:35.330 align:middle line:84%
they made enormous
progress certainly

00:52:35.330 --> 00:52:38.870 align:middle line:84%
by the mid-19th
century in algebra.

00:52:38.870 --> 00:52:42.980 align:middle line:84%
Algebraic geometry, algebraic
topology, abstract algebra,

00:52:42.980 --> 00:52:44.540 align:middle line:90%
blah, blah, blah.

00:52:44.540 --> 00:52:46.890 align:middle line:84%
All of which
emphasize abstraction,

00:52:46.890 --> 00:52:49.910 align:middle line:84%
which is a consistent with
their content philosophy.

00:52:49.910 --> 00:52:52.160 align:middle line:84%
Which again, is consistent
with Platonic way

00:52:52.160 --> 00:52:56.390 align:middle line:84%
of looking at things,
et cetera, et cetera.

00:52:56.390 --> 00:53:00.490 align:middle line:84%
And these guys want out in
terms of most of mathematics.

00:53:00.490 --> 00:53:01.360 align:middle line:90%
Not all.

00:53:01.360 --> 00:53:03.340 align:middle line:84%
Certainly, logic--
the kind of stuff

00:53:03.340 --> 00:53:05.020 align:middle line:84%
that we study in
computer science, logic

00:53:05.020 --> 00:53:07.880 align:middle line:84%
and combinatorics
is more like this.

00:53:07.880 --> 00:53:10.390 align:middle line:84%
But the stuff we don't study
in computer science that

00:53:10.390 --> 00:53:14.110 align:middle line:84%
is real mathematics,
topology, geometry--

00:53:14.110 --> 00:53:16.270 align:middle line:84%
well, we do a little bit
of algebraic geometry.

00:53:16.270 --> 00:53:18.520 align:middle line:90%
Algebra.

00:53:18.520 --> 00:53:22.420 align:middle line:84%
Even analysis tends to be much
more abstract, much more based

00:53:22.420 --> 00:53:26.410 align:middle line:90%
on these kinds of notions.

00:53:26.410 --> 00:53:29.603 align:middle line:84%
So I would say, by the mid
20th century certainly,

00:53:29.603 --> 00:53:31.645 align:middle line:84%
most mathematicians followed
the German approach.

00:53:31.645 --> 00:53:33.180 align:middle line:84%
It doesn't mean
the German approach

00:53:33.180 --> 00:53:34.180 align:middle line:90%
is right for everything.

00:53:34.180 --> 00:53:37.210 align:middle line:84%
I keep saying, there
is no right answer.

00:53:37.210 --> 00:53:40.120 align:middle line:84%
But let me tell you, you
can take this too far.

00:53:40.120 --> 00:53:42.680 align:middle line:90%
The French took it too far.

00:53:42.680 --> 00:53:45.290 align:middle line:84%
So one of the
problems you can run

00:53:45.290 --> 00:53:47.030 align:middle line:84%
into if you're
going to be abstract

00:53:47.030 --> 00:53:49.580 align:middle line:84%
is to say, well, I'm going to
make lots and lots and lots

00:53:49.580 --> 00:53:52.220 align:middle line:84%
and lots and lots and lots and
lots and lots of abstractions.

00:53:52.220 --> 00:53:54.860 align:middle line:84%
And I had the
whole power with 20

00:53:54.860 --> 00:53:57.050 align:middle line:84%
different-- actually in
software, we see this a lot

00:53:57.050 --> 00:53:57.910 align:middle line:90%
now.

00:53:57.910 --> 00:54:00.980 align:middle line:84%
If people building in one
software layer above a layer,

00:54:00.980 --> 00:54:02.240 align:middle line:90%
they go nuts.

00:54:02.240 --> 00:54:05.930 align:middle line:84%
The idea is to have relatively
few layers that really

00:54:05.930 --> 00:54:08.690 align:middle line:84%
add something, rather
than lots and layers that

00:54:08.690 --> 00:54:09.620 align:middle line:90%
add very little.

00:54:09.620 --> 00:54:12.800 align:middle line:84%
And if you're a logician,
then you buy into the notion

00:54:12.800 --> 00:54:14.520 align:middle line:84%
that abstraction
is a good thing.

00:54:14.520 --> 00:54:16.670 align:middle line:84%
but if you carry
it to the extreme,

00:54:16.670 --> 00:54:18.180 align:middle line:84%
then you will have
so many layers

00:54:18.180 --> 00:54:19.640 align:middle line:90%
you just get lost completely.

00:54:19.640 --> 00:54:21.710 align:middle line:90%
You don't really say anything.

00:54:21.710 --> 00:54:24.590 align:middle line:84%
That's what happened
in mid 20th century.

00:54:24.590 --> 00:54:29.490 align:middle line:84%
In France, there was a movement
called the Bourbaki school.

00:54:29.490 --> 00:54:32.820 align:middle line:84%
The Bourbaki was one
of Napoleon's generals.

00:54:32.820 --> 00:54:34.480 align:middle line:90%
They made up the name.

00:54:34.480 --> 00:54:39.090 align:middle line:84%
A bunch of mathematicians
wrote under the name Bourbaki

00:54:39.090 --> 00:54:42.860 align:middle line:84%
And they read did--
they re-approved

00:54:42.860 --> 00:54:44.930 align:middle line:84%
a lot of mathematics
that was already

00:54:44.930 --> 00:54:48.770 align:middle line:84%
known from a fundamental
point of view of set theory

00:54:48.770 --> 00:54:49.610 align:middle line:90%
and logic.

00:54:49.610 --> 00:54:52.130 align:middle line:84%
And this had an
effect, for example,

00:54:52.130 --> 00:54:57.790 align:middle line:84%
on education k-12 in the '60s
and '70s when we did new math.

00:54:57.790 --> 00:55:02.990 align:middle line:84%
That was those guys in
the American context.

00:55:02.990 --> 00:55:06.610 align:middle line:84%
So Bourbaki was going to
revolutionize the teaching

00:55:06.610 --> 00:55:09.190 align:middle line:84%
and research and
mathematics by redoing it

00:55:09.190 --> 00:55:11.300 align:middle line:84%
all from a very
fundamental point of view.

00:55:11.300 --> 00:55:13.360 align:middle line:84%
Lots and lots and lots
and lots and lots and lots

00:55:13.360 --> 00:55:14.890 align:middle line:90%
of abstractions.

00:55:14.890 --> 00:55:18.220 align:middle line:84%
And eventually, people
said, this is nuts.

00:55:18.220 --> 00:55:19.880 align:middle line:90%
This is absolutely insane.

00:55:19.880 --> 00:55:21.007 align:middle line:90%
Get rid of those guys.

00:55:21.007 --> 00:55:22.090 align:middle line:90%
And they stopped doing it.

00:55:22.090 --> 00:55:27.940 align:middle line:90%


00:55:27.940 --> 00:55:31.210 align:middle line:84%
Don't go crazy
over abstractions.

00:55:31.210 --> 00:55:34.510 align:middle line:84%
Some are good, too
many is too many.

00:55:34.510 --> 00:55:38.040 align:middle line:90%


00:55:38.040 --> 00:55:43.060 align:middle line:84%
So back to an issue I discussed
already, manufacturing.

00:55:43.060 --> 00:55:48.930 align:middle line:90%


00:55:48.930 --> 00:55:49.950 align:middle line:90%
I'll read it with you.

00:55:49.950 --> 00:55:51.870 align:middle line:84%
US Manufacturers
in the 1980s were

00:55:51.870 --> 00:55:54.120 align:middle line:84%
very concerned over the
ability of the Japanese

00:55:54.120 --> 00:55:57.000 align:middle line:84%
to manufacture cars more
cheaply with higher quality

00:55:57.000 --> 00:55:58.050 align:middle line:90%
than the Americans.

00:55:58.050 --> 00:56:00.900 align:middle line:84%
The German produced cars
with greater performance

00:56:00.900 --> 00:56:01.830 align:middle line:90%
than the Americans.

00:56:01.830 --> 00:56:04.890 align:middle line:84%
Not necessarily higher
quality or cheaper, but better

00:56:04.890 --> 00:56:05.710 align:middle line:90%
performance.

00:56:05.710 --> 00:56:10.020 align:middle line:90%
And so caught between those two.

00:56:10.020 --> 00:56:13.240 align:middle line:84%
Then we started looking
at the Toyota process.

00:56:13.240 --> 00:56:14.560 align:middle line:90%
And I got to tell you a story.

00:56:14.560 --> 00:56:19.590 align:middle line:84%
There was a joint
Toyota-GM plant

00:56:19.590 --> 00:56:21.840 align:middle line:90%
in California called NUMMI.

00:56:21.840 --> 00:56:25.290 align:middle line:84%
I don't know why it was called
NUMMI, had some meaning.

00:56:25.290 --> 00:56:28.500 align:middle line:84%
And basically, an
existing GM plant

00:56:28.500 --> 00:56:32.070 align:middle line:84%
took over all the union labor
that they had in the plant.

00:56:32.070 --> 00:56:35.400 align:middle line:84%
And they retaught them,
with Japanese managers,

00:56:35.400 --> 00:56:37.080 align:middle line:90%
how to do things.

00:56:37.080 --> 00:56:39.330 align:middle line:90%
And the quality went way up.

00:56:39.330 --> 00:56:41.800 align:middle line:90%
The production rate went way up.

00:56:41.800 --> 00:56:44.760 align:middle line:84%
And GM sent all their vice
presidents to go in there

00:56:44.760 --> 00:56:45.570 align:middle line:90%
and investigate.

00:56:45.570 --> 00:56:48.450 align:middle line:84%
What did these guys
do with our plant?

00:56:48.450 --> 00:56:49.578 align:middle line:90%
They're working with us.

00:56:49.578 --> 00:56:50.370 align:middle line:90%
They did something.

00:56:50.370 --> 00:56:51.630 align:middle line:90%
It all works.

00:56:51.630 --> 00:56:57.420 align:middle line:84%
And I talked to one guy who
had seen the plant six times.

00:56:57.420 --> 00:57:00.060 align:middle line:84%
And he said, I don't
see anything different.

00:57:00.060 --> 00:57:01.590 align:middle line:90%
They do the same thing we do.

00:57:01.590 --> 00:57:02.490 align:middle line:90%
What is going on?

00:57:02.490 --> 00:57:04.900 align:middle line:84%
I mean, why-- I can't
figure this out.

00:57:04.900 --> 00:57:08.700 align:middle line:84%
So finally, he admitted--
he said, OK, OK.

00:57:08.700 --> 00:57:10.560 align:middle line:90%
Let the guys who run the plant--

00:57:10.560 --> 00:57:16.670 align:middle line:84%
the Japanese guy-- give me a
three-hour lecture as to what

00:57:16.670 --> 00:57:18.350 align:middle line:90%
they think is different.

00:57:18.350 --> 00:57:20.840 align:middle line:84%
So he finally, after
six visits to the plant,

00:57:20.840 --> 00:57:23.810 align:middle line:84%
when he didn't get it, OK,
got a three-hour lecture.

00:57:23.810 --> 00:57:26.840 align:middle line:90%
And then his eyes lit up.

00:57:26.840 --> 00:57:29.070 align:middle line:84%
It was such a different
way of thinking.

00:57:29.070 --> 00:57:30.860 align:middle line:90%
He just couldn't see it.

00:57:30.860 --> 00:57:33.290 align:middle line:90%
Simply could not see it.

00:57:33.290 --> 00:57:37.080 align:middle line:84%
But once explained,
it made sense.

00:57:37.080 --> 00:57:40.430 align:middle line:84%
So it was a different
way of looking at things.

00:57:40.430 --> 00:57:43.850 align:middle line:90%
And we learn from them.

00:57:43.850 --> 00:57:48.010 align:middle line:84%
And I claim that the reason
that they were successful

00:57:48.010 --> 00:57:53.640 align:middle line:84%
is they looked at the production
process in a more abstract way.

00:57:53.640 --> 00:57:57.090 align:middle line:84%
And that fits in with
the national cultural

00:57:57.090 --> 00:58:00.150 align:middle line:90%
of value, my claim.

00:58:00.150 --> 00:58:04.170 align:middle line:84%
In Germany, where quality
wasn't so much the issue.

00:58:04.170 --> 00:58:05.910 align:middle line:90%
It was mastery of details.

00:58:05.910 --> 00:58:12.585 align:middle line:84%
The German mastery of details
is a big deal of that culture.

00:58:12.585 --> 00:58:18.570 align:middle line:84%
Meister is what they call
them, meister, uber meister.

00:58:18.570 --> 00:58:22.570 align:middle line:84%
And that gave him the ability
to do things better and better.

00:58:22.570 --> 00:58:25.860 align:middle line:84%
Some people actually claimed
the Germans lost World War II

00:58:25.860 --> 00:58:28.950 align:middle line:84%
because they were too wedded
to this notion of mastery.

00:58:28.950 --> 00:58:32.640 align:middle line:84%
So they have all these great
guys on their production plants

00:58:32.640 --> 00:58:34.680 align:middle line:90%
making tanks.

00:58:34.680 --> 00:58:38.550 align:middle line:84%
Well, each one of them makes
a slightly different tank

00:58:38.550 --> 00:58:40.917 align:middle line:84%
based on his way
of doing things.

00:58:40.917 --> 00:58:42.250 align:middle line:90%
He won't listen to anybody else.

00:58:42.250 --> 00:58:44.140 align:middle line:90%
You make the tank this way.

00:58:44.140 --> 00:58:46.680 align:middle line:84%
So the Germans went into
battle against Russia

00:58:46.680 --> 00:58:50.610 align:middle line:84%
with a whole slew of tanks,
which are fine and dandy.

00:58:50.610 --> 00:58:53.190 align:middle line:84%
Each of them worked very
well, until for some reason,

00:58:53.190 --> 00:58:54.960 align:middle line:90%
some part failed.

00:58:54.960 --> 00:58:57.600 align:middle line:84%
And they had a problem getting
any parts because all the parts

00:58:57.600 --> 00:58:59.350 align:middle line:90%
were different.

00:58:59.350 --> 00:59:01.720 align:middle line:84%
Whereas, the Americans
made the same tank

00:59:01.720 --> 00:59:03.280 align:middle line:90%
over and over and over again.

00:59:03.280 --> 00:59:05.080 align:middle line:84%
And by golly, there
was no problem

00:59:05.080 --> 00:59:08.160 align:middle line:90%
with interchangeable parts.

00:59:08.160 --> 00:59:10.060 align:middle line:84%
Anyways, probably
not the only reason

00:59:10.060 --> 00:59:13.450 align:middle line:84%
they lost, but maybe
one of the reasons.

00:59:13.450 --> 00:59:16.270 align:middle line:84%
So we learned from the
Japanese, who are still ahead,

00:59:16.270 --> 00:59:18.320 align:middle line:90%
as I said before.

00:59:18.320 --> 00:59:22.580 align:middle line:84%
And one of the things
we learned was wrong.

00:59:22.580 --> 00:59:24.700 align:middle line:84%
So one of the things
we thought we learned

00:59:24.700 --> 00:59:31.830 align:middle line:84%
is how to organize firms, which
we realized were hierarchical.

00:59:31.830 --> 00:59:34.870 align:middle line:84%
But as they grew, we
allowed the hierarchy

00:59:34.870 --> 00:59:38.630 align:middle line:90%
to grow into many, many levels.

00:59:38.630 --> 00:59:40.030 align:middle line:90%
And so we said, no, no, no.

00:59:40.030 --> 00:59:42.190 align:middle line:84%
The way to understand
the Japanese

00:59:42.190 --> 00:59:45.860 align:middle line:84%
is they don't have
middle managers.

00:59:45.860 --> 00:59:48.540 align:middle line:84%
Let's get rid of
the middle managers.

00:59:48.540 --> 00:59:51.450 align:middle line:84%
Well, what it really,
to me, explains

00:59:51.450 --> 00:59:54.310 align:middle line:84%
is we don't understand
middle management.

00:59:54.310 --> 00:59:55.980 align:middle line:84%
What's the role of
a middle manager?

00:59:55.980 --> 00:59:58.320 align:middle line:84%
Well, in the American way, a
role of the middle managers

00:59:58.320 --> 01:00:00.240 align:middle line:90%
to check up on people.

01:00:00.240 --> 01:00:02.280 align:middle line:84%
Are you doing what you're
supposed to be doing?

01:00:02.280 --> 01:00:05.280 align:middle line:90%
Are you screwing up?

01:00:05.280 --> 01:00:07.130 align:middle line:84%
Oh, that's not the role
of a middle manager.

01:00:07.130 --> 01:00:08.838 align:middle line:84%
The role of a middle
manager is, is there

01:00:08.838 --> 01:00:10.530 align:middle line:90%
any way I can help you?

01:00:10.530 --> 01:00:14.640 align:middle line:84%
Can I teach you what it
is that you need to know?

01:00:14.640 --> 01:00:16.380 align:middle line:90%
On the next project--

01:00:16.380 --> 01:00:19.170 align:middle line:84%
I mean, it's a
different attitude

01:00:19.170 --> 01:00:20.670 align:middle line:84%
toward the role
of middle manager.

01:00:20.670 --> 01:00:23.460 align:middle line:84%
You can have fewer levels
of middle management

01:00:23.460 --> 01:00:26.250 align:middle line:84%
if you recognize what
the proper role is.

01:00:26.250 --> 01:00:29.610 align:middle line:84%
But if you simply say, middle
management is just at waste,

01:00:29.610 --> 01:00:32.400 align:middle line:84%
just added fat,
let's get rid of it.

01:00:32.400 --> 01:00:34.650 align:middle line:84%
You're going to get run
yourself into some difficulty.

01:00:34.650 --> 01:00:36.420 align:middle line:90%
And I think many companies have.

01:00:36.420 --> 01:00:41.040 align:middle line:90%


01:00:41.040 --> 01:00:46.140 align:middle line:84%
So what saved us in the
'90s is the line here.

01:00:46.140 --> 01:00:47.340 align:middle line:90%
The two problems.

01:00:47.340 --> 01:00:49.980 align:middle line:84%
Problem number one
is that Japanese got

01:00:49.980 --> 01:00:53.260 align:middle line:90%
hurt by the real estate bubble.

01:00:53.260 --> 01:01:00.430 align:middle line:84%
In 1988 or '89, the
government of New Zealand

01:01:00.430 --> 01:01:05.540 align:middle line:84%
sold its embassy
in downtown Tokyo.

01:01:05.540 --> 01:01:07.460 align:middle line:84%
And the value of real
estate was so high,

01:01:07.460 --> 01:01:09.950 align:middle line:84%
they were able to zero
out their national debt.

01:01:09.950 --> 01:01:12.530 align:middle line:90%


01:01:12.530 --> 01:01:16.490 align:middle line:84%
The value of the few
acres in downtown Tokyo

01:01:16.490 --> 01:01:23.300 align:middle line:84%
near the Emperor's palace was
equal to the assessed value

01:01:23.300 --> 01:01:25.750 align:middle line:90%
of California.

01:01:25.750 --> 01:01:27.730 align:middle line:90%
I mean, it was out of sight.

01:01:27.730 --> 01:01:30.130 align:middle line:90%
And did they have a bubble.

01:01:30.130 --> 01:01:32.440 align:middle line:84%
And then the
Japanese don't allow

01:01:32.440 --> 01:01:35.290 align:middle line:84%
themselves to let the banks
go out of business readily.

01:01:35.290 --> 01:01:38.590 align:middle line:84%
And therefore, they just took
years and years and years

01:01:38.590 --> 01:01:39.700 align:middle line:90%
to get out of this.

01:01:39.700 --> 01:01:41.900 align:middle line:84%
And they're just starting
to come out of it.

01:01:41.900 --> 01:01:44.380 align:middle line:84%
And so that helped the
Americans in the '90s.

01:01:44.380 --> 01:01:46.090 align:middle line:90%
They didn't have the Japanese--

01:01:46.090 --> 01:01:47.860 align:middle line:84%
the same Japanese
to compete with.

01:01:47.860 --> 01:01:50.020 align:middle line:84%
And what hurt the
Germans in the '90s

01:01:50.020 --> 01:01:52.690 align:middle line:84%
was reunification with East
Germany, where the West

01:01:52.690 --> 01:01:54.550 align:middle line:84%
Germans had to
send a lot of money

01:01:54.550 --> 01:01:58.690 align:middle line:84%
over to make the East Germans
appear a little closer

01:01:58.690 --> 01:02:02.500 align:middle line:84%
in terms of their economic
status to the West Germans.

01:02:02.500 --> 01:02:04.910 align:middle line:90%
And so they got hurt that way.

01:02:04.910 --> 01:02:07.190 align:middle line:84%
On the other hand,
now, as you could say,

01:02:07.190 --> 01:02:10.460 align:middle line:84%
well, so we're doing
fine against these guys.

01:02:10.460 --> 01:02:13.280 align:middle line:84%
But they're coming
back is my argument.

01:02:13.280 --> 01:02:16.210 align:middle line:84%
But now everybody is worried
about China and India.

01:02:16.210 --> 01:02:19.720 align:middle line:84%
And it's not clear exactly
how these different modes

01:02:19.720 --> 01:02:21.970 align:middle line:84%
of thought and
variations on them

01:02:21.970 --> 01:02:25.720 align:middle line:84%
are going to deal with the
challenge from a billion three

01:02:25.720 --> 01:02:28.420 align:middle line:84%
or whatever the number
is of people in China

01:02:28.420 --> 01:02:30.670 align:middle line:90%
and the Indian challenge.

01:02:30.670 --> 01:02:32.050 align:middle line:90%
I'm not predicting the future.

01:02:32.050 --> 01:02:35.200 align:middle line:84%
I'm just saying that this
way of thinking about it

01:02:35.200 --> 01:02:40.060 align:middle line:84%
tends to clarify, at
least in my thinking, what

01:02:40.060 --> 01:02:43.100 align:middle line:84%
has been going on, even as
recently as a decade ago.

01:02:43.100 --> 01:02:47.140 align:middle line:84%
But in terms of predicting
the future, it's not as good.

01:02:47.140 --> 01:02:49.675 align:middle line:90%


01:02:49.675 --> 01:02:50.175 align:middle line:90%
End.

01:02:50.175 --> 01:02:54.168 align:middle line:90%


01:02:54.168 --> 01:02:55.710 align:middle line:84%
JON GRUDEN: I hope
you stay up there.

01:02:55.710 --> 01:02:59.325 align:middle line:90%
We got some more questions.

01:02:59.325 --> 01:02:59.950 align:middle line:90%
JOEL MOSES: OK.

01:02:59.950 --> 01:03:01.300 align:middle line:90%
JON GRUDEN: Or comments.

01:03:01.300 --> 01:03:04.568 align:middle line:84%
Let's have a little
more discussion.

01:03:04.568 --> 01:03:07.110 align:middle line:84%
AUDIENCE: Could we hear a little
bit more about the Toyota-GM

01:03:07.110 --> 01:03:07.680 align:middle line:90%
you said that--

01:03:07.680 --> 01:03:08.683 align:middle line:90%
JOEL MOSES: NUMMI plant.

01:03:08.683 --> 01:03:10.870 align:middle line:84%
AUDIENCE: --the manager went
out there and could see--

01:03:10.870 --> 01:03:13.037 align:middle line:84%
JOEL MOSES: The vice president
went out there, yeah.

01:03:13.037 --> 01:03:16.568 align:middle line:84%
AUDIENCE: --three hours, and
what were the differences?

01:03:16.568 --> 01:03:18.860 align:middle line:84%
JOEL MOSES: He may not realize
the importance of things

01:03:18.860 --> 01:03:20.570 align:middle line:90%
like just in time.

01:03:20.570 --> 01:03:23.120 align:middle line:84%
I mean, things were
being delivered,

01:03:23.120 --> 01:03:25.910 align:middle line:84%
but they got deliveries
in GM plants too.

01:03:25.910 --> 01:03:27.500 align:middle line:84%
But the fact that
their deliveries

01:03:27.500 --> 01:03:32.180 align:middle line:84%
were relatively few and
specialized to the cars just

01:03:32.180 --> 01:03:36.950 align:middle line:84%
now being worked on, maybe
something he may have missed.

01:03:36.950 --> 01:03:40.100 align:middle line:84%
Now mind you, this is the guy
who came a year later here

01:03:40.100 --> 01:03:41.750 align:middle line:90%
and gave a talk at Kresge.

01:03:41.750 --> 01:03:44.420 align:middle line:84%
And he said, well,
I got my MBA at MIT.

01:03:44.420 --> 01:03:46.710 align:middle line:84%
And then he had a
briefcase with him.

01:03:46.710 --> 01:03:48.710 align:middle line:84%
He threw out the
contents of a briefcase.

01:03:48.710 --> 01:03:50.610 align:middle line:90%
It was a bunch of books.

01:03:50.610 --> 01:03:53.780 align:middle line:84%
And he says, these are
the books they taught me.

01:03:53.780 --> 01:03:55.730 align:middle line:84%
Now, in the automobile
business, we

01:03:55.730 --> 01:03:58.040 align:middle line:84%
have recalls for
things that don't work.

01:03:58.040 --> 01:04:00.440 align:middle line:90%
MIT should have a recall.

01:04:00.440 --> 01:04:04.780 align:middle line:84%
And for free, they
should re-educate us.

01:04:04.780 --> 01:04:06.710 align:middle line:90%
He was a character.

01:04:06.710 --> 01:04:10.790 align:middle line:84%
So after he learned these
things, he saw the light.

01:04:10.790 --> 01:04:13.250 align:middle line:84%
The trouble is, I said earlier--
and maybe you missed it,

01:04:13.250 --> 01:04:17.030 align:middle line:84%
Tony-- is that in some
sense, it became a religion

01:04:17.030 --> 01:04:17.810 align:middle line:90%
after a while.

01:04:17.810 --> 01:04:20.920 align:middle line:84%
These are the seven
steps to heaven.

01:04:20.920 --> 01:04:24.290 align:middle line:84%
And we didn't realize the
Japanese were constantly

01:04:24.290 --> 01:04:25.970 align:middle line:84%
tinkering with the
process and they

01:04:25.970 --> 01:04:27.260 align:middle line:90%
were improving and improving.

01:04:27.260 --> 01:04:30.110 align:middle line:90%
And even the Germans got better.

01:04:30.110 --> 01:04:32.930 align:middle line:84%
I mean, what happened
was that of all

01:04:32.930 --> 01:04:39.080 align:middle line:84%
the firms, the worst performing
in terms of quality and cost--

01:04:39.080 --> 01:04:41.240 align:middle line:84%
well, not so much quality,
but certainly cost--

01:04:41.240 --> 01:04:43.550 align:middle line:90%
were Daimler-Benz Mercedes.

01:04:43.550 --> 01:04:45.925 align:middle line:84%
And the president Mercedes
called up president of MIT

01:04:45.925 --> 01:04:49.640 align:middle line:84%
in '88 or '89 and he said,
you can't publish that result.

01:04:49.640 --> 01:04:51.920 align:middle line:84%
You're going to be
like a laughing stock.

01:04:51.920 --> 01:04:55.520 align:middle line:84%
You can't tell me a Mercedes
is the worst performing plant

01:04:55.520 --> 01:04:56.750 align:middle line:90%
on Earth.

01:04:56.750 --> 01:04:58.580 align:middle line:84%
Well, we published
the result anyway.

01:04:58.580 --> 01:04:59.650 align:middle line:90%
And this guy got canned.

01:04:59.650 --> 01:05:00.650 align:middle line:90%
And the new guy came in.

01:05:00.650 --> 01:05:02.770 align:middle line:84%
He says, I'm going to
make every vice president

01:05:02.770 --> 01:05:05.630 align:middle line:90%
of the company read that book.

01:05:05.630 --> 01:05:06.980 align:middle line:90%
So he got the religion.

01:05:06.980 --> 01:05:10.790 align:middle line:84%
And they all did because once
you show what the numbers are--

01:05:10.790 --> 01:05:13.160 align:middle line:90%
a little dose of reality--

01:05:13.160 --> 01:05:16.780 align:middle line:84%
it made a big difference
in the automobile industry.

01:05:16.780 --> 01:05:18.450 align:middle line:90%
AUDIENCE: I read somewhere and--

01:05:18.450 --> 01:05:19.380 align:middle line:84%
maybe I'm thinking
of something else.

01:05:19.380 --> 01:05:21.020 align:middle line:84%
We're talking about
lean manufacturing?

01:05:21.020 --> 01:05:23.312 align:middle line:84%
JOEL MOSES: Yes, it's exactly
what we're talking about.

01:05:23.312 --> 01:05:26.455 align:middle line:84%
AUDIENCE: If you're on a
certain level of the hierarchy,

01:05:26.455 --> 01:05:27.838 align:middle line:90%
you don't move up?

01:05:27.838 --> 01:05:29.528 align:middle line:90%
Is that true?

01:05:29.528 --> 01:05:32.580 align:middle line:84%
Because if you're his friend
and you do a certain job,

01:05:32.580 --> 01:05:35.700 align:middle line:84%
you do it really well, maybe you
get a different kind of reward.

01:05:35.700 --> 01:05:37.500 align:middle line:90%
But you won't be promoted to--

01:05:37.500 --> 01:05:40.030 align:middle line:84%
JOEL MOSES: So the promotion
process, to remind you,

01:05:40.030 --> 01:05:42.810 align:middle line:90%
you don't have very many levels.

01:05:42.810 --> 01:05:44.460 align:middle line:84%
So one of the
things that happens

01:05:44.460 --> 01:05:47.910 align:middle line:84%
is promotions, if they
do occur, are slow.

01:05:47.910 --> 01:05:51.510 align:middle line:84%
Americans love to
be promoted fast.

01:05:51.510 --> 01:05:54.870 align:middle line:90%
I want to be promoted fast.

01:05:54.870 --> 01:05:57.720 align:middle line:84%
Two or three years on the
job and I want out of here.

01:05:57.720 --> 01:06:00.450 align:middle line:84%
Leave all the mess
to my successor.

01:06:00.450 --> 01:06:04.440 align:middle line:90%
So the Japanese move slowly.

01:06:04.440 --> 01:06:10.680 align:middle line:84%
Now in terms of promotion,
what happens is first off,

01:06:10.680 --> 01:06:13.650 align:middle line:84%
they retire early,
55, unless they

01:06:13.650 --> 01:06:15.300 align:middle line:90%
happen to be senior management.

01:06:15.300 --> 01:06:17.760 align:middle line:84%
Then they can retire
at 60 or 65 maybe.

01:06:17.760 --> 01:06:20.010 align:middle line:84%
But 55 is a normal
retirement age

01:06:20.010 --> 01:06:22.050 align:middle line:90%
for so-called salaried workers.

01:06:22.050 --> 01:06:27.750 align:middle line:84%
And what happens is they move
over to a subsidiary company.

01:06:27.750 --> 01:06:30.030 align:middle line:84%
And a subsidiary company
knows that they better

01:06:30.030 --> 01:06:32.550 align:middle line:84%
hire some of these
guys otherwise

01:06:32.550 --> 01:06:35.910 align:middle line:84%
they're not going to remain
as part of the supply chain

01:06:35.910 --> 01:06:36.660 align:middle line:90%
as much.

01:06:36.660 --> 01:06:40.380 align:middle line:84%
So slower promotions-- not
nonexistent, but slower

01:06:40.380 --> 01:06:41.010 align:middle line:90%
promotions.

01:06:41.010 --> 01:06:43.020 align:middle line:84%
Some people don't get
promoted, but they

01:06:43.020 --> 01:06:45.090 align:middle line:90%
don't get demoted either.

01:06:45.090 --> 01:06:53.200 align:middle line:84%
They get given a chair
further away from the action.

01:06:53.200 --> 01:06:56.760 align:middle line:84%
So in principle, everybody in
a given level at the company

01:06:56.760 --> 01:06:58.920 align:middle line:84%
is at a given level
of the company.

01:06:58.920 --> 01:07:01.950 align:middle line:84%
But when you listen
to people, you

01:07:01.950 --> 01:07:04.050 align:middle line:90%
listen only to a few of them.

01:07:04.050 --> 01:07:06.300 align:middle line:84%
The others can
talk all they want,

01:07:06.300 --> 01:07:08.250 align:middle line:84%
nobody's going to pay
much attention to--

01:07:08.250 --> 01:07:11.790 align:middle line:84%
everybody realizes that
within this particular level,

01:07:11.790 --> 01:07:14.700 align:middle line:84%
all these guys who are 40
years old, two or three of them

01:07:14.700 --> 01:07:17.370 align:middle line:84%
are really the
ones to listen to.

01:07:17.370 --> 01:07:19.680 align:middle line:90%
It's a complicated game.

01:07:19.680 --> 01:07:23.610 align:middle line:84%
But again, very much
related to this issue.

01:07:23.610 --> 01:07:27.030 align:middle line:84%
Whereas, the fast promotion, if
you have 20 different levels,

01:07:27.030 --> 01:07:31.440 align:middle line:84%
you want to go through,
[SHUFFLING SOUND]..

01:07:31.440 --> 01:07:34.200 align:middle line:84%
And again, also
the salary ratio,

01:07:34.200 --> 01:07:37.590 align:middle line:84%
we worry about how high the
ratio is in the United States.

01:07:37.590 --> 01:07:41.220 align:middle line:84%
Several to one between a CEO
and the lowest paid worker.

01:07:41.220 --> 01:07:44.490 align:middle line:84%
But maybe only a
dozen to one in Japan.

01:07:44.490 --> 01:07:46.170 align:middle line:84%
I mean, it's a
different attitude.

01:07:46.170 --> 01:07:49.290 align:middle line:84%
And again, the attitude of,
we're all in it together.

01:07:49.290 --> 01:07:51.930 align:middle line:90%
We are the Toyota team.

01:07:51.930 --> 01:07:55.860 align:middle line:84%
And we are going to beat
out, not only GM and Ford,

01:07:55.860 --> 01:07:59.070 align:middle line:90%
but Nissan and Honda.

01:07:59.070 --> 01:08:00.990 align:middle line:84%
On the other hand,
we're going to cooperate

01:08:00.990 --> 01:08:02.640 align:middle line:90%
between Toyota and Nissan.

01:08:02.640 --> 01:08:05.940 align:middle line:84%
We're going to cooperate on
processes, not on products.

01:08:05.940 --> 01:08:08.615 align:middle line:84%
We're going to cooperate
on business practices,

01:08:08.615 --> 01:08:09.450 align:middle line:90%
on knowledge.

01:08:09.450 --> 01:08:11.670 align:middle line:84%
But not things
that are intimately

01:08:11.670 --> 01:08:13.720 align:middle line:90%
tied to our products.

01:08:13.720 --> 01:08:16.979 align:middle line:84%
So there is an attitude about
what's to be cooperated on

01:08:16.979 --> 01:08:18.569 align:middle line:90%
and what's to be competed on.

01:08:18.569 --> 01:08:22.560 align:middle line:84%
And it is a very different
way of doing business.

01:08:22.560 --> 01:08:25.979 align:middle line:84%
And it works some of the
time, not all the time.

01:08:25.979 --> 01:08:28.157 align:middle line:90%
Nothing works all the time.

01:08:28.157 --> 01:08:28.740 align:middle line:90%
You hear that?

01:08:28.740 --> 01:08:32.135 align:middle line:90%


01:08:32.135 --> 01:08:34.930 align:middle line:84%
AUDIENCE: Can I ask
you about your claim

01:08:34.930 --> 01:08:37.696 align:middle line:84%
that design isn't as
unique as engineering.

01:08:37.696 --> 01:08:38.779 align:middle line:90%
JOEL MOSES: Of course not.

01:08:38.779 --> 01:08:41.460 align:middle line:90%


01:08:41.460 --> 01:08:43.649 align:middle line:90%
AUDIENCE: Which I agree with.

01:08:43.649 --> 01:08:46.140 align:middle line:84%
But so then I wonder,
how do you think

01:08:46.140 --> 01:08:50.010 align:middle line:90%
about defining engineering?

01:08:50.010 --> 01:08:52.680 align:middle line:84%
I guess you would say
just engineering is

01:08:52.680 --> 01:08:57.420 align:middle line:84%
closer than to what
systems philosophers do.

01:08:57.420 --> 01:08:58.410 align:middle line:90%
But [INAUDIBLE].

01:08:58.410 --> 01:08:59.910 align:middle line:84%
JOEL MOSES: No,
systems philosophers

01:08:59.910 --> 01:09:03.660 align:middle line:84%
worry about all kinds of systems
or organizational systems.

01:09:03.660 --> 01:09:04.529 align:middle line:90%
All kind of things.

01:09:04.529 --> 01:09:06.390 align:middle line:84%
What engineers
tend to do is they

01:09:06.390 --> 01:09:10.920 align:middle line:84%
use their knowledge of math,
science, and engineering

01:09:10.920 --> 01:09:14.920 align:middle line:84%
science in order to develop
products, processes,

01:09:14.920 --> 01:09:16.748 align:middle line:90%
systems for society.

01:09:16.748 --> 01:09:17.790 align:middle line:90%
There are certain kinds--

01:09:17.790 --> 01:09:19.111 align:middle line:90%
AUDIENCE: --specific purpose.

01:09:19.111 --> 01:09:20.069 align:middle line:90%
JOEL MOSES: Absolutely.

01:09:20.069 --> 01:09:20.569 align:middle line:90%
Absolutely.

01:09:20.569 --> 01:09:21.212 align:middle line:90%
AUDIENCE: OK.

01:09:21.212 --> 01:09:22.170 align:middle line:90%
JOEL MOSES: Absolutely.

01:09:22.170 --> 01:09:26.550 align:middle line:84%
But see, in a sense,
so is design and music.

01:09:26.550 --> 01:09:29.130 align:middle line:84%
But the musician
doesn't necessarily

01:09:29.130 --> 01:09:30.990 align:middle line:84%
rely on his
understanding of physics.

01:09:30.990 --> 01:09:35.950 align:middle line:84%
He doesn't rely on
energy as a variable.

01:09:35.950 --> 01:09:37.700 align:middle line:84%
AUDIENCE: That's
[? definitely ?] strange.

01:09:37.700 --> 01:09:39.560 align:middle line:84%
Like, music isn't
necessarily constrained--

01:09:39.560 --> 01:09:41.010 align:middle line:84%
JOEL MOSES: It's
constrained in some ways,

01:09:41.010 --> 01:09:41.790 align:middle line:90%
but not in other ways.

01:09:41.790 --> 01:09:43.498 align:middle line:84%
Let me give you an
example of constraint.

01:09:43.498 --> 01:09:46.729 align:middle line:84%
So I was taking music
appreciation 101.

01:09:46.729 --> 01:09:49.130 align:middle line:84%
And a student got
up in the course

01:09:49.130 --> 01:09:51.569 align:middle line:84%
and he said, Professor,
I don't understand.

01:09:51.569 --> 01:09:53.779 align:middle line:84%
How did Mozart manage to
write so many symphonies

01:09:53.779 --> 01:09:58.550 align:middle line:84%
when he was so constrained
by the sonata form, ABA?

01:09:58.550 --> 01:10:01.040 align:middle line:84%
The professor's answer
was, because Mozart

01:10:01.040 --> 01:10:02.642 align:middle line:84%
was so constrained
by the sonata form,

01:10:02.642 --> 01:10:04.100 align:middle line:84%
he was able to
write lots of music.

01:10:04.100 --> 01:10:08.090 align:middle line:90%


01:10:08.090 --> 01:10:11.060 align:middle line:90%
Constraints can be good.

01:10:11.060 --> 01:10:12.810 align:middle line:90%
Constraints can be good.

01:10:12.810 --> 01:10:15.450 align:middle line:84%
So computer scientists
actually have a problem.

01:10:15.450 --> 01:10:17.360 align:middle line:84%
They're not so
constrained by physics

01:10:17.360 --> 01:10:19.280 align:middle line:90%
and so they can try anything.

01:10:19.280 --> 01:10:20.690 align:middle line:90%
And boy, they bollocks it up.

01:10:20.690 --> 01:10:24.380 align:middle line:84%
They get overly complex
software without realizing it.

01:10:24.380 --> 01:10:27.320 align:middle line:84%
And after a while, they can't
make any further changes.

01:10:27.320 --> 01:10:29.870 align:middle line:84%
I'll give you an example
of overly complex software.

01:10:29.870 --> 01:10:32.780 align:middle line:84%
So Jimmy Carter was president
before you were born,

01:10:32.780 --> 01:10:35.750 align:middle line:90%
but I remember him well.

01:10:35.750 --> 01:10:37.250 align:middle line:90%
I'm sure Taft does too.

01:10:37.250 --> 01:10:40.730 align:middle line:90%
And he was not the smartest guy.

01:10:40.730 --> 01:10:43.430 align:middle line:84%
He was an engineer, so not
necessarily the smartest

01:10:43.430 --> 01:10:44.010 align:middle line:90%
politician.

01:10:44.010 --> 01:10:45.620 align:middle line:84%
Now one of the
things he decided he

01:10:45.620 --> 01:10:48.740 align:middle line:84%
was going to do because he
believed in truth and all that

01:10:48.740 --> 01:10:50.960 align:middle line:84%
is he was going to
allow people to call him

01:10:50.960 --> 01:10:52.910 align:middle line:84%
on the radio on
Saturday afternoons

01:10:52.910 --> 01:10:54.960 align:middle line:90%
and ask any question they want.

01:10:54.960 --> 01:10:57.710 align:middle line:84%
So a lady called up
and she said, well,

01:10:57.710 --> 01:11:00.260 align:middle line:90%
I get Social Security.

01:11:00.260 --> 01:11:03.140 align:middle line:84%
And Social Security
has updated, my check

01:11:03.140 --> 01:11:05.480 align:middle line:84%
is increased relative
to inflation.

01:11:05.480 --> 01:11:07.250 align:middle line:84%
In those days, inflation
was quite high.

01:11:07.250 --> 01:11:09.920 align:middle line:90%
And it's done once a year.

01:11:09.920 --> 01:11:11.900 align:middle line:84%
Because inflation is so
high, it would really

01:11:11.900 --> 01:11:16.460 align:middle line:84%
help me a lot if it
were done twice a year.

01:11:16.460 --> 01:11:18.650 align:middle line:90%
He said, OK, I'll look into it.

01:11:18.650 --> 01:11:21.650 align:middle line:84%
So months later, some
enterprising journalists said,

01:11:21.650 --> 01:11:24.590 align:middle line:84%
whatever happened to
that lady's question?

01:11:24.590 --> 01:11:26.210 align:middle line:90%
And Carter had to own up.

01:11:26.210 --> 01:11:30.320 align:middle line:84%
He said, well, we
asked the people at HHS

01:11:30.320 --> 01:11:31.500 align:middle line:90%
where they can do this.

01:11:31.500 --> 01:11:34.955 align:middle line:84%
And they said, well, if they
try doing that they couldn't

01:11:34.955 --> 01:11:37.580 align:middle line:84%
guarantee that the checks would
come out because the system was

01:11:37.580 --> 01:11:40.250 align:middle line:84%
so complicated, the ramification
of that little change

01:11:40.250 --> 01:11:43.370 align:middle line:84%
could create such a havoc
that they dare not do it.

01:11:43.370 --> 01:11:45.215 align:middle line:90%
That's overly complicated.

01:11:45.215 --> 01:11:50.340 align:middle line:90%


01:11:50.340 --> 01:11:53.130 align:middle line:84%
A minute to go, guys,
according to that watch.

01:11:53.130 --> 01:11:56.630 align:middle line:90%


01:11:56.630 --> 01:11:58.610 align:middle line:90%
JON GRUDEN: Well, thanks again.

01:11:58.610 --> 01:12:01.930 align:middle line:84%
And next week, we
are off Tuesday.

01:12:01.930 --> 01:12:02.740 align:middle line:90%
Is that right?

01:12:02.740 --> 01:12:05.020 align:middle line:84%
JOEL MOSES: Yes, because
Tuesday's a Monday.

01:12:05.020 --> 01:12:06.700 align:middle line:90%
JON GRUDEN: Tuesday's a Monday?

01:12:06.700 --> 01:12:09.010 align:middle line:84%
OK, well, then first
thing I need to know

01:12:09.010 --> 01:12:13.310 align:middle line:84%
is, what kind of
publication rights

01:12:13.310 --> 01:12:15.740 align:middle line:84%
are you going to give
us with these slides

01:12:15.740 --> 01:12:18.090 align:middle line:84%
since I've got
them on my machine?

01:12:18.090 --> 01:12:19.130 align:middle line:90%
Can we send them to the?

01:12:19.130 --> 01:12:21.030 align:middle line:90%
JOEL MOSES: Oh, absolutely.

01:12:21.030 --> 01:12:24.480 align:middle line:84%
JON GRUDEN: All right, then I'll
take responsibility for that.

01:12:24.480 --> 01:12:27.160 align:middle line:90%
I have a grading scheme.

01:12:27.160 --> 01:12:30.040 align:middle line:84%
And I'll be frank
with you, I really

01:12:30.040 --> 01:12:34.370 align:middle line:84%
don't want to put it in concrete
until you talk about it.

01:12:34.370 --> 01:12:39.120 align:middle line:84%
Now I want to be able to reveal
some of my subconscious to you

01:12:39.120 --> 01:12:40.330 align:middle line:90%
before we do this.

01:12:40.330 --> 01:12:43.550 align:middle line:90%


01:12:43.550 --> 01:12:48.920 align:middle line:84%
You want to look at partly
a Democratic process.

01:12:48.920 --> 01:12:52.205 align:middle line:90%
And I emphasize partly.

01:12:52.205 --> 01:12:54.330 align:middle line:84%
And you could say what you
think is right, what you

01:12:54.330 --> 01:12:56.710 align:middle line:90%
think is fair, unfair about it.

01:12:56.710 --> 01:13:00.370 align:middle line:84%
The [INAUDIBLE],, what I'm
really looking for you to say

01:13:00.370 --> 01:13:03.640 align:middle line:84%
is, well, look, Dr.
Gruden, this latest scheme

01:13:03.640 --> 01:13:06.520 align:middle line:84%
here is not as tough as
we feel it should be.

01:13:06.520 --> 01:13:08.680 align:middle line:84%
We want a more
rigorous class in here.

01:13:08.680 --> 01:13:10.130 align:middle line:90%
We want to do x, y, z.

01:13:10.130 --> 01:13:13.480 align:middle line:84%
I'm really looking for you
to add something to this.

01:13:13.480 --> 01:13:14.975 align:middle line:90%
You don't have to do that.

01:13:14.975 --> 01:13:16.850 align:middle line:84%
But if you think
something's unfair about it,

01:13:16.850 --> 01:13:17.920 align:middle line:90%
I want to hear about it.

01:13:17.920 --> 01:13:20.680 align:middle line:84%
And wherever I go
from there, I want

01:13:20.680 --> 01:13:23.200 align:middle line:84%
to be able to say,
well, I heard from them.

01:13:23.200 --> 01:13:25.300 align:middle line:84%
They won't do it, but
I heard from them,

01:13:25.300 --> 01:13:28.490 align:middle line:84%
if that's what it
really comes down to it.

01:13:28.490 --> 01:13:32.010 align:middle line:84%
Your next assignment-- how
you doing with this work?

01:13:32.010 --> 01:13:32.830 align:middle line:90%
AUDIENCE: Oh, gosh.

01:13:32.830 --> 01:13:34.580 align:middle line:84%
My book, something
happened with the mail,

01:13:34.580 --> 01:13:35.622 align:middle line:90%
but they're resending it.

01:13:35.622 --> 01:13:37.300 align:middle line:84%
I should get it in
a couple of days.

01:13:37.300 --> 01:13:37.720 align:middle line:90%
JON GRUDEN: OK.

01:13:37.720 --> 01:13:39.899 align:middle line:84%
AUDIENCE: So actually,
definitely about next Thursday,

01:13:39.899 --> 01:13:40.270 align:middle line:90%
I would think.

01:13:40.270 --> 01:13:41.520 align:middle line:90%
JON GRUDEN: Oh, that far away?

01:13:41.520 --> 01:13:42.600 align:middle line:90%


01:13:42.600 --> 01:13:43.835 align:middle line:90%
AUDIENCE: Well, we can share.

01:13:43.835 --> 01:13:45.210 align:middle line:84%
AUDIENCE: I have
your email, so I

01:13:45.210 --> 01:13:47.543 align:middle line:84%
can [? work ?] on getting it
in the next couple of days.

01:13:47.543 --> 01:13:49.890 align:middle line:84%
JON GRUDEN: Well, I
have another copy.

01:13:49.890 --> 01:13:52.240 align:middle line:90%
I'll loan you my copy.

01:13:52.240 --> 01:13:54.913 align:middle line:84%
I have, actually, an older
version in my office.

01:13:54.913 --> 01:13:56.330 align:middle line:84%
I'll give you the
updated version.

01:13:56.330 --> 01:13:57.997 align:middle line:84%
What I want you to
do is read two cases,

01:13:57.997 --> 01:13:59.140 align:middle line:90%
since we have so much time.

01:13:59.140 --> 01:14:04.420 align:middle line:84%
I want you to read
the Ford Pinto case.

01:14:04.420 --> 01:14:09.652 align:middle line:84%
And I want you to read
the Challenger case.

01:14:09.652 --> 01:14:12.890 align:middle line:90%


01:14:12.890 --> 01:14:18.560 align:middle line:84%
Next week, we'll start
converging on something

01:14:18.560 --> 01:14:22.070 align:middle line:84%
much more high quality
with the ethics.

01:14:22.070 --> 01:14:24.320 align:middle line:84%
And then we're going to
start putting the ethics

01:14:24.320 --> 01:14:26.510 align:middle line:90%
and the engineering together.

01:14:26.510 --> 01:14:30.580 align:middle line:84%
And my assignment for next
week-- for the following week--

01:14:30.580 --> 01:14:36.215 align:middle line:84%
will be turn in
the first analysis.

01:14:36.215 --> 01:14:39.470 align:middle line:84%
And I'll give you the
format, tell you how to write

01:14:39.470 --> 01:14:41.420 align:middle line:90%
and see what's done.

01:14:41.420 --> 01:14:44.930 align:middle line:84%
Once you get my methods
down, then we'll

01:14:44.930 --> 01:14:48.020 align:middle line:84%
start talking about
a little education.

01:14:48.020 --> 01:14:51.070 align:middle line:90%
You'll start doing it your way.

01:14:51.070 --> 01:14:55.800 align:middle line:84%
Also, you want to sign that you
listened and watched this film.

01:14:55.800 --> 01:14:59.270 align:middle line:90%
[INAUDIBLE]

01:14:59.270 --> 01:15:01.300 align:middle line:90%
OK, that's it.