District Revitalization Tools: Business Development and Marketing

Course Info

Instructors

Departments

Urban Studies and Planning

As Taught In

Spring 2009

Level

Graduate

Topics

Learning Resource Types

Lecture Notes

Problem Sets

Projects with Examples

Written Assignments

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Calendar and Lecture Summaries

Description:

Lecture presentation on policies, interventions, business development, revitalization programs, retaining and assisting existing businesses, attracting new enterprises, approaches and issues related to achieving a desired mix of businesses and their relevance to the St. Claude Avenue Main Streets District, the need for commercial centers to attract and sustain customer markets, the tools and approaches used to develop a district marketing image or position, and directly marketing the business districts to distinct customer groups.

Resource Type:

Lecture Notes

pdf