11.945 | Fall 2005 | Graduate

Springfield Studio

Lecture Notes



This resource discusses the Why business development and retention? theories of business success, small business development tools, core business development activities for MS programs, business development challenges, building collective capacity, expanding market access, specialized business development services, gentrification and displacement, marketing supports several goals, image building, marketing for customer attraction, marketing for business recruitment, use formal and informal recruitment methods, and evaluate marketing results to assess effectiveness.

Resource Type:
Lecture Notes

Course Info

As Taught In
Fall 2005
Learning Resource Types
Lecture Videos
Image Gallery
Lecture Notes
Written Assignments with Examples
Projects with Examples