11.945 | Fall 2005 | Graduate
Springfield Studio
Lecture Notes



This resource discusses the Why business development and retention? theories of business success, small business development tools, core business development activities for MS programs, business development challenges, building collective capacity, expanding market access, specialized business development services, gentrification and displacement, marketing supports several goals, image building, marketing for customer attraction, marketing for business recruitment, use formal and informal recruitment methods, and evaluate marketing results to assess effectiveness.

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Lecture Notes
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Fall 2005
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