15.356 | Spring 2012 | Graduate

How to Develop Breakthrough Products and Services

Lecture Videos

Lecture 1: The Paradigm Shift from Producer to User Innovation

Description: In this video Prof. von Hippel explains the ongoing paradigm shift from producer to user innovation. He describes study findings, and explains why users—both individuals and firms—are increasingly developing new products and services for themselves.

Speaker: Eric von Hippel

Course Info

As Taught In
Spring 2012
Learning Resource Types
Lecture Videos
Lecture Notes
Written Assignments