15.356 | Spring 2012 | Graduate
How to Develop Breakthrough Products and Services
Lecture Videos

Lecture 1: The Paradigm Shift from Producer to User Innovation

Description: In this video Prof. von Hippel explains the ongoing paradigm shift from producer to user innovation. He describes study findings, and explains why users—both individuals and firms—are increasingly developing new products and services for themselves.

Speaker: Eric von Hippel

Course Info
As Taught In
Spring 2012
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