15.356 | Spring 2012 | Graduate

How to Develop Breakthrough Products and Services

Lecture Videos

Lecture 2: Basing New Commercial Products on "Lead User" Innovations

Description: Producers can benefit from commercializing user—developed innovations—but they must learn to identify those “lead users” who develop the most valuable ones. This video explains methods by which firms can identify and learn from lead users.

Speaker: Eric von Hippel

Course Info

As Taught In
Spring 2012
Learning Resource Types
Lecture Videos
Lecture Notes
Written Assignments