15.356 | Spring 2012 | Graduate

How to Develop Breakthrough Products and Services

Lecture Videos

Lecture 4: Toolkits to Support Product Development by Customers

Description: Producers can help their customers innovate—and gain commercially valuable ideas as a result, by providing customers with toolkits for user innovation. This video explains what such toolkits are, and how they work.

Speaker: Eric von Hippel

NatureVideoChannel. “Foldit: Biology for Gamers.”
Lecture 4: Toolkits to Support Product Development by Customers (PDF)

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Spring 2012
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Graduate
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