Marketing Management: Analytics, Frameworks, and Applications | Sloan School of Management | MIT OpenCourseWare

Course Info

Instructor

Prof. John Hauser

Departments

Sloan School of Management

As Taught In

Fall 2015

Level

Graduate

Topics

Business
- Management
- Marketing

Learning Resource Types

Written Assignments

Download Course

Assignments

Analytics Funnel Problem Set (Beta 1.0 Version) - 15.810 Fall 2015

Analytics Simulated Store Problem Set (Beta 1.0 Version) - 15.810 Fall 2015

Analytics Funnel Spreadsheet - 15.810 Fall 2015

Analytics Simulated Store Spreadsheet - 15.810 Fall 2015

BBVA Compass Case Spreadsheet - 15.810 Fall 2015

Brita Case Spreadsheet - 15.810 Fall 2015

Case Discussion Questions - 15.810 Fall 2015

MIT15_810F15_AnaFunlSheet.xlsx

MIT15_810F15_AnaSim_Sheet.xlsx

MIT15_810F15_S05zBBVA_Comp.xlsx

MIT15_810F15_S07zBrita_For.xlsx

Course Info

Instructor

Prof. John Hauser

Departments

Sloan School of Management

As Taught In

Fall 2015

Level

Graduate

Topics

Business
- Management
- Marketing

Learning Resource Types

Written Assignments

Download Course

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