Marketing Management: Analytics, Frameworks, and Applications | Sloan School of Management | MIT OpenCourseWare

Course Info

Instructor

Prof. John Hauser

Departments

Sloan School of Management

As Taught In

Fall 2015

Level

Graduate

Topics

Business
- Management
- Marketing

Learning Resource Types

Written Assignments

Download Course

Lecture Notes

Lecture 1: Strategic Positioning - 15.810 Fall 2015

Lecture 3: Marketing Analytics - 15.810 Fall 2015

Lecture 4: Action Learning Project - 15.810 Fall 2015

Lecture 6: Consumer Behavior Theory - 15.810 Fall 2015

Lecture 8: Product Design and Customer Voice - 15.810 Fall 2015

Lecture 10: Pricing - 15.810 Fall 2015

Lecture 14: Promotion - 15.810 Fall 2015

Lecture 17: Project Review - 15.810 Fall 2015

Lecture 20: Review and Synthesis of Marketing - 15.810 Fall 2015

Course Info

Instructor

Prof. John Hauser

Departments

Sloan School of Management

As Taught In

Fall 2015

Level

Graduate

Topics

Business
- Management
- Marketing

Learning Resource Types

Written Assignments

Download Course

MIT Open Learning

Over 2,500 courses & materials

Freely sharing knowledge with learners and educators around the world. Learn more

© 2001–2025 Massachusetts Institute of Technology

Accessibility

Creative Commons License

Terms and Conditions

Proud member of:

© 2001–2025 Massachusetts Institute of Technology