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Instructor
  • Prof. John Hauser
Departments
  • Sloan School of Management
As Taught In
Fall 2015
Level
Graduate
Topics
  • Business
    • Management
    • Marketing
Learning Resource Types
assignment Written Assignments

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15.810 | Fall 2015 | Graduate

Marketing Management: Analytics, Frameworks, and Applications

  • Syllabus

  • Calendar

  • Readings

  • Lecture Notes

  • Assignments

    • Action Learning Assignment
  • Tools

Readings

pdf
775 kB
Note on Conjoint Analysis - 15.810 Fall 2015
pdf
419 kB
Note on Consumer Behavior - 15.810 Fall 2015
pdf
505 kB
Note on Strategic Positioning - 15.810 Fall 2015
pdf
385 kB
Note on the Voice of the Customer - 15.810 Fall 2015

Course Info

Instructor
  • Prof. John Hauser
Departments
  • Sloan School of Management
As Taught In
Fall 2015
Level
Graduate
Topics
  • Business
    • Management
    • Marketing
Learning Resource Types
assignment Written Assignments

Download Course
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