Lecture Notes

Selected lectures are available below.

LEC # Topics Files
1 Introduction (PDF)
2 Conjoint Basics (PDF)
3 Creating a Survey (PDF)
4 Cluster Analysis (PDF)
5 Segmentation and Market Structure  
6 Guest Lecture: Dewey Library Staff, Secondary Research  
7 John Wax Case and Factor Analysis  
8 Perceptual Maps (PDF)
9 Review Case: MSA  
10 Information Pump  
11 Presentations  
12 Presentations  

Course Info

Learning Resource Types

notes Lecture Notes
assignment Written Assignments