Lecture Notes
1_lecture_1.pdf
Description:
This resource contains information related to marketing strategy, value creation, finding profit oppurtunities, and creating competitive advantage.
Resource Type:
Lecture Notes
pdf
349 kB
1_lecture_1.pdf
Course Info
Instructor
Departments
As Taught In
Spring
2003
Level
Learning Resource Types
notes
Lecture Notes
assignment
Written Assignments