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15.834 | Spring 2003 | Graduate

Marketing Strategy

Lecture Notes

1_lecture_1.pdf

Description:

This resource contains information related to marketing strategy, value creation, finding profit oppurtunities, and creating competitive advantage.

Resource Type:
Lecture Notes
pdf
1_lecture_1.pdf
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Course Info

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As Taught In
Spring 2003
Level
Graduate
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Lecture Notes
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