Lecture Notes
1_lecture_1.pdf
Description:
This resource contains information related to marketing strategy, value creation, finding profit oppurtunities, and creating competitive advantage.
Resource Type:
Lecture Notes
pdf
349 kB
1_lecture_1.pdf
Course Info
Instructor
Departments
As Taught In
Spring
2003
Level
Course Info
Instructor
Departments
As Taught In
Spring
2003
Level
Topics
Learning Resource Types
notes
Lecture Notes
assignment
Written Assignments