15.840 | Spring 2004 | Graduate

Special Seminar in Marketing: Marketing Management

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Description:

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Alt text:
Diagram showing consumer behavior, measures, and marketing actions.
Caption:
The actions of consumers and marketers are closely related in this continuous loop. (Diagram courtesy of Prof. Dan Ariely and Prof. Michael Norton.)
Diagram showing consumer behavior, measures, and marketing actions.

Course Info

As Taught In
Spring 2004
Level
Learning Resource Types
Lecture Notes