21A.336 | Spring 2004 | Undergraduate

Marketing, Microchips and McDonalds: Debating Globalization

Readings

Required Texts

Ghosh, Amitov. In an Antique Land. Penguin Books, 1992. ISBN: 9780140142037.

Mintz, Sidney. Sweetness and Power. New York: Penguin Books, 1986. ISBN: 9780140092332.

The Anthropology of Globalization: A Reader. Edited by Jonathan Inda, and Renato Rosaldo. Malden, MA: Blackwell Publishers, 2001. ISBN: 9780631222323.

Coupland, Douglas. Microserfs. Harpercollins; 1st ed edition, 1995. ISBN: 9780060391485.

Marx, Karl, and Fredrich Engels. The Communist Manifesto. ([Download](http://www.gutenberg.org/etext/61
) text from Project Gutenberg.)

Wolf, Diane. Factory Daughters: Gender, Household Dynamics, and Rural Industrialization in Java. Berkeley: University of California Press, 1992. ISBN: 9780520070721.

Readings by Class Session

SES # TOPICS READINGS
Introduction
1 Introduction: Why is Everyone Talking About Globalization?  
2 The Cultural Homogenization Debates: Hip Hop in Japan

Condry, Ian. “Japanese Hip-Hop and the Globalization of Popular Culture.” In Urban Life. Edited by G. Gmelch and W. Zenner. Prospect Heights, IL: Waveland Press, 2001. ISBN: 9781577661948.

Condry, Ian. “The Social Production of Difference: Imitation and Authenticity in Japanese Rap Music. In Transactions, Transgressions, Transformations: American Culture in Western Europe and Japan. Edited by U. Poiger and H. Fehrenbach. Berghahn Books, 2000. ISBN: 9781571811080.

3 The Economic and Political Debates

Giddens, Anthony. “Globalization.” Chapter 1 in Runaway World. New York: Routledge, 2002. ISBN: 9780415944878.

Bourdieu, Pierre. “The Myth of ‘Globalization’ and the European Welfare State.” In Acts of Resistance: Against the New Myths of Our Time. Cambridge, UK: Polity Press, 1998. ISBN: 9780745622187.

“Enron: Seduction and Betrayal.” New York Review of Books. 14 March 2002.

Part 1: Histories Of The Global
4-5 Global Histories Before Capitalism Ghosh, Amitov. Into an Antique Land.
6 European Colonialism

Mintz, Sidney. Sweetness and Power. Introduction, and pp. 1-50.

Recommended Readings

Wolf, Eric. “The Slave Trade.” Chapter 7 in Europe and the People Without History. Berkeley: University of California Press, 1982. ISBN: 9780520048980.

Hobsbawm, Eric. The Age of Empire, 1875-1914. London: Weidenfeld & Nicholson, 1995. ISBN: 9780297816355.

7 European Economic Expansion

Selections from Marx and Engels. The Communist Manifesto.

Sweetness and Power. pp. 51-100.

Recommended Readings

Wolf, Eric. “The Industrial Revolution.” Chapter 9 in Europe and the People Without History.

Hobsbawm, Eric. “The French Revolution.” Chapter 3 in The Age of Revolution. New York: Vintage Books, 1996. ISBN: 9780679772538.

8 The Rise of Consumer Society, The Welfare State and the Third World

Sweetness and Power. pp. 101-186.

Recommended Readings

Terkel, Studs. Selections from Hard Times. New York: Pantheon Books, 1986. ISBN: 9780394746913.

Hobsbawm, Eric. “Into the Economic Abyss.” and “The Third World.” Chapters 3 and 13 in The Age of Extremes. New York: Vintage Books, 1996. ISBN: 9780679730057.

9 Film: Modern Times  
Part 2: Investigating Contemporary Globalization
A. Transformations - Economic
10 Deindustrialization and the Growth of Service Industries Bensman, David, and Roberta Lynch. Chapters 1, 2 and 4 in Rusted Dreams. Berkeley: University of California Press, 1988. ISBN: 9780520063020.
11-12 Film: Roger and Me. The Rise of High Tech Coupland, Douglas. Microserfs.
13 New Industrialization in the “Third World”

Wolf, Diane. Chapters 5, 6, and 8 in Factory Daughters: Gender, Household Dynamics and Rural Industrialization in Java. Berkeley: University of California Press, 1994. ISBN: 9780520086579.

Freeman, Carla. “Designing Women: Corporate Discipline and Barbado’s Off-shore Pink-Collar Sector.” In The Anthropology of Globalization. Edited by Jonathan Xavier Inda and Renato Rosaldo. Malden, MA: Blackwell Publishers, 2001. ISBN: 9780631222323.

14 Theorizing the Economic Transformation Harvey, David. “The Political-Economic Transformation of Late Twentieth Century Capitalism.” In Harvey, David. The Condition of Postmodernity. Cambridge, MA: Blackwell Publishers, 1992. ISBN: 9780631162940.
B. Transformations - Political and Geographic
15 The New Post-Cold War Geography Verdery, Katherine. Chapters 1 and 8 in What was Socialism, What Comes Next? Princeton, NJ: Princeton University Press, 1996. ISBN: 9780691011325.
16 Migrations Epstein, Beth. Chapters 3, 4 and 5 in Collective Terms. Dissertation, New York University, 1988.
17 Migrations (cont.)

Ong, Aihwa. “The Pacific Shuttle: Family, Citizenship, and Capital Circuits.” In The Anthropology of Globalization.

Rothenberg, Daniel. Preface and Chapter 1 in With These Hands. Berkeley: University Press, 2000. ISBN: 9780520227347.

C. Transformations - Culture, Media and Technology
18

Media in Motion

Film: Clips From Indian Popular Films.

Larkin, Brian. “Indian Films and Nigerian Lovers: Media and the Creation of Parallel Modernities.” In The Anthropology of Globalization.

Ganti, Teja. “And Yet My Heart is Still Indian: Culture, Identity and the Bombay Film Industry.” In Media Worlds: Anthropology on New Terrain. Berkeley: University of California Press, 2002. ISBN: 9780520232310.

Appadurai, Arjun. “Disjuncture and Difference in the Global Political Economy.” In The Anthropology of Globalization.

19

Reworking Networks: From Activism to the Mafia

Film: Clips From WTO Protests Showdown in Seattle.

McLagan, Meg. “Computing for Tibet.” In Media Worlds: Anthropology on New Terrain. Berkeley: University of California Press, 2002. ISBN: 9780520232310.

Nordstrom, Carolyn. Selection from Extra-state Globalization of the Illicit. In On Deepter Reflection. Edited by Gusterson, H. and C. Besteman. Berkeley: University of California Press, 2003.

Handout on Russian Mafia from New York Review of Books.

Hughes, Nancy Scheper. “The Traffic in Human Organs.” In The Anthropology of Globalization.

20

Biotech and the New Science

Film: The Gene Hunters.

Brush, Stephen. “Bioprospecting the Public Domain.” Culture Anthropology. 14 (1999).

Reardon, Jenny. “The Human Genome Diversity Project.” Social Studies of Science (2001).

21-23 Student Presentations  
24 Judging Globalization in a Post-Iraq War Era

Ferguson, James. “Global Disconnect.” In The Anthropology of Globalization.

Cooper, Fred. “What is the Concept of Globalization Good For?” African Affairs. 100 (2001): 189-213.

25 Conclusion  

Course Info

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Spring 2004